COLOURTHEMES56colours have been extracted from the 2007palette. These colours best represent what theColourFutures™ teamconsiders to be the five key lifestyle themes for 2007:

COLOUR FAMILIES

ColourFutures™displays a palette of100 colours for 2007.All are from the ICI Paints Global Colour System with aunique notation number. These colours are dividedinto eight families:

COLOUROFTHEYEAR2007

WELCOME

INTERNATIONALCOLOUR TRENDS

TRENDS EXPLAINED

COLOUR FUTURES™ TEAM

COLOUR FAMILIES ANDTHEMES EXPLAINED

COLOUR THERAPY

MIX AND MATCH

NATURAL STRUCTURE

FLAVOURSOF HOME

CONNECTION POINT

COLOUR OF THE YEAR2007

COLOUR TRANSITIONS

REDS

ORANGES

YELLOWS

WARM NEUTRALS

GREENS

BLUES

VIOLETS

COOL NEUTRALS

THE SCIENCE BEHIND COLOUR

COLOUR INDEX 2007

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OVERVIEW

TheColourFutures™ Team introduce youto forecasted colour trends for 2007.

REFERENCEAn understanding of the science behind colour and useful colour reference details for the 2007palette.

CONTENTS

ColourFutures™isthe colour communication tool from the international team of colour experts atICIPaints.ColourFutures™isthe result of ongoing worldwide colour trend research, forecasting and development.

ICIPaints prides itself on the knowledgeof colour andcolourformulationsin paint. ColourFutures™

provides the readerwith international trendsin colour and lifestyle one yearin advance.

WELCOME

03INTERNATIONALCOLOUR TRENDS

The ColourFutures™team draws on a variety of sources: from research

groups, colour marketing and trade and retail exhibitions to design

influences from the worlds of fashion, technology, architecture, music,

nature and popular culture. This results in a contemporary colour

palette which is driven by society’s changing moods and interests.

Trends can emerge out of every possible corner of society. Some can

emerge rapidly; others evolve over several years– or even decades.

Some may be slow in evolving and then a sudden major influence can

either speed them up or slow them down.

INTERNATIONALCOLOUR TRENDS

The 2007palettes are governed by a sense of realism rather than fantasy –

there is little ambiguity about what each colour is.

07

04 INTERNATIONALCOLOUR TRENDS

To clarify what a trend is, it is helpful to look at the difference between

a hype, a fashion and a trend (see below). A hype is something that

emerges suddenly, takes a group of people by storm – and then dissipates

rapidly. Hypes are generally born unconsciously and come from some

inner drive to be accepted by one’s peers, to belong. A fashion is more

current and is usually followed consciously– through clothes, toys, food

and certain aspects of lifestyle. Trends on the other hand are drifts,

inclinations and movements in a prevailing direction.

TRENDSEXPLAINED

MAINSTREAM

IMPACT

TIME

TRENDFASHIONHYPE

07INTERNATIONALCOLOUR TRENDS

The major change this year is that colours are less

contrasting and more mid-toned overall – some of

the paler tones have moved a little deeper.

Catherine FilocheConsultant to ICIPaints, FranceBackground: Design work forcompanies including ReedExhibitions, Ineos Acrylics, JacobDelafon, Sorem, Egger and Ballauff.Founded own design office inMontmartre, Paris, in1997.Education: Ecole Supérieure d’ArtsAppliqués Duperré, Paris.Specialisms: Textiles, floor andwallcoverings.

Krim DanzingerSenior Colour Consultant,ICIPaints, USABackground:12 years’in the Colour/Design of Wallcovering, 6 Years with ICIPaints as Colour Consultant. Member ofColour Marketing Group, Member ofAmerican Society of Interior Designers.Education: BFA Graphics and AppliedDesign, Miami UniversitySpecialisms: Colour and DesignTrends, Faux Finishes and MuralPainting.

Helen MullettRetail Marketing Director,ICIStores, CanadaBackground: 22years’experience inthe manufacturing/retail sectors of the Canadian homedecoration industry. Member of TheColour Marketing Group. Education: College certificates inmarketing, advertising and colourtheory at Ryerson PolytechnicalInstitute.Specialisms: Design and colour offabrics, wallcoverings and accessories.

Jenni LittleConsultant to ICI Paints, EuropeBackground: MD of Jenni LittleAssociates design consultancy with32years’experience, including23 with ICIPaints. Partner in Little + Collins whichdesigns and produces hand maderugs. Founder member and Chairmanof The Colour Group in the UK.Education: Graduate of ManchesterCollege of Art and Design– BATextiles. Specialisms: Furnishings,floorcoverings and bed linens.

Latika KhoslaConsultant to ICIPaints, IndiaBackground: Design Director ofFreedomTree Design, a colour andtrend studio based in India.Chairholder with the ColourMarketing Group and the Indiadirector for the PPFCC. Education: Alumni of the NationalInstitute of Design, Ahmedabad, India.Specialisms: Design and colourstrategies for manufactured productsand retail collections.

Barbara RichardsonDirector, Colour Marketing,ICIPaints, USABackground: 20 years as ColourConsultant, five years as Colour DesignStudio Manager. Chairholder in TheColour Marketing Group;member ofAmerican Society of Interior Designers.Education: Graduate in Commercialand Fine Art from Cooper School of Art; Interior Design Certificate fromthe New York School of Interior Design.Specialisms: Colour and designtrends, merchandising colour, colourrestoration.

Fernanda FigueiredoColour Marketing Manager, ICI Paints, BrazilBackground: 4 years’experience in decorative paint in Brazil.Leads the colour marketing strategy and initiatives.Education: Graduate from CatholicUniversity in Brazil and Master ofBusiness Administration from UnitedBusiness Institute in Brussels.Specialisms: Colour communication,consumer behaviours on colour.

Nicki BartonGlobal Marketing Manager,ICI Paints, InternationalBackground: 5 years’marketingexperience for Dulux UK, 5 years in a global role working across the ICI Paints portfolio around the world.Chairperson of Colour FuturesTMsince 2003.Education: BSc from UniversityCollege, Cardiff.Specialisms: Colour trends, systemsand collateral, brand communicationand media.

The ColourFutures™team is a group of international colour consultants, both internal

and external, to ICI Paints. They are the recognised experts within our organisation,

responsible for ongoing watching and scanning of a wide range of industries and

environments in order to plan and forecast colour trends.

The ColourFutures™team, formally meets once a year to exchange colour news,

experiences and views, followed by intensive discussions regarding the direction

of colour.

Work culminates in comprehensive collections and concepts illustrating their

selections– it is published one year ahead in ColourFutures™.

COLOUR FUTURESTM

TEAM

08 INTERNATIONALCOLOUR TRENDS

COLOUR FAMILIESANDTHEMES EXPLAINEDThe ColourFutures™team predicts colour in two ways – Colour Families and key Lifestyle Themes.

The Colour Families are a collection of colours that fit into the same

hue, for example a collection of reds. The ColourFutures™team

predict colours for 8 hues – reds, oranges, yellows,warm neutrals,

greens, blues,violets and cool neutrals.

The Colour Families form the building blocks of the key Lifestyle

Themes. A Theme is a colour collection that draws on colours

from several of the Families that work together to reflect trends in

style. The ColourFutures™team predict 5key themes for2007.

A new ‘down to earth’quality is

apparent in all families– colours are

confident but highly usable,

sophisticated but easy to live with.

NATURAL STRUCTURE THEME

VIOLETS’FAMILY

11INTERNATIONALCOLOUR TRENDS

56 colours have been extracted from the 2007palette.Thesecollections of colours best represent what the ColourFutures™ teamconsiderto be the five main lifestyle trends for 2007. Some keycolours appear in more than one theme.

FLAVOURS OF HOME

MIX AND MATCH

COLOUR THERAPY NATURAL STRUCTURE

CONNECTION POINT

COLOURTHEMES

COLOUR THERAPY MIX AND MATCH NATURAL STRUCTURE FLAVOURS OF HOME CONNECTION POINT

COLOUR

FUTURES

Inte

rna

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2007

15

COLOURTHERAPY

MIX

ANDMATCH

NATURALSTRUCTURE

FLAVOURSOFHOME

CONNECTIO

NPOINT

17

Colour Therapy has a theatrical heart –

one where a sense of drama,adventure

and sensualityare created by means

of a palette so pure and saturated that

the colour almost vibrates or pulsates

with intensity and energy. Studies

have shown that the visually impaired

acknowledge colour – they sense

the vitalityof yellow, the energy of

orange,the heat of red and the calming

character of blue.

New technologies in lighting,plastics

and glass have affected the way

we perceive colour. Galleries,spas and

night clubs are bringing daring

new concepts ofcolour usage to a wide

range of domestic and commercial

buildings.

Microscopic textures and translucent

materials permit light and colour to

move and alter space in intriguingnew

ways. Glossy lacquered and highly

polished surfaces allow for maximum

drama through reflection.The result

is futuristic without being sci-fi,space

altering without being confusing.

The palette mixes pure neutrals with

the gel-like,almost fluorescent shades

of chemical yellows, electricgreens,

laboratory pinks and liquid crystal blues

– a playground palette of luminosity

that reflects the high energy living

of today with a vision of things to come.

Techno puritycombined with

the power and energy of light are

the driving forces behind this

theme.The fleeting beautyof

lightening, electricityand fireworks

are captured in order to create a

completely contemporary canvas

of urban living – futurism for modern

times. Here is the total sensory

experience of colour that counts –

colour that envelops us and alters

our perception of space,transporting

us to a brave new world.

COLOUR

THERAPY

ENERGIS

ING

SHOCKIN

G

PULSATIN

G

OFFBEAT

SATURATED

ELECTRIC

ARTY

FASHIONABLE

PURE

URBAN