2007 Marketing Initiatives

4 Pronged Program

Brand image & collateral Public Relations Marketing Campaigns controlled

directly by ASI Coop Marketing Campaigns with

resellers

2007 PR Plans

Local coverage coordinated with resellers

3 Dine & Discover Events Joint effort with Symbol

Technologies proposed

Marketing Campaigns

2006 Results 2007 Marketing Vehicles 2007 Marketing Messages

Direct Campaign Recap 6 national tradeshows

Approx 1,500 leads 6 Direct mail campaigns

Lists totalling approx 12,000 names 3HTML email campaigns to restaurants

Lists totalling approx 8,000 names Online advertising

163,000 website hits /2,500 info requests)

24 print ads & Buyers Guide Listings (68 info requests)

Online Advertisingwith Search Engines

Foodservice Lead Reports

ASI will continue to purchase and distribute lead reports

RS&G Ads

Hospitality Technology

Coop Marketing

Centerpiece of ASI’s program

Goal to invest 10% of purchases back into local advertising

2006 Coop Recap

10 tradeshows ?? leads

18 print ad insertions 199 mailings

Lists totalling nearly 121,000 names (?? Leads)

2007 Coop Vehicles

Tradeshows Local print advertising Direct Mail HTML Blast Email Corporate Brochures Company Website Web Services Demo site