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The Daily Reveille newspaper
The Legacy magazine
Gumbo year book
KLSU radio
Tiger TV television
Online Media
“Your Gateway to LSU”Student Media Rate Card
2007-2008
Put Your Message in the Middle.
Where The Metropolitan leads student news.
The Auraria Campus servesover 50,000 people
In the heart of Downtown Denver
2007–2008 AdvertisingRates & Information
THE METROPOLITAN
Mic
hig
an
Sta
te U
niv
ers
ity’s
Ind
ep
en
de
nt V
oic
e s
inc
e 19
09
www.nyunews.com
Washington Square NewsAdvertising Media Kit
2007-2008
Welcome
Dear Prospective Advertiser,
It is with great pleasure that I introduce the Washington Square News, the award-winning daily student newspaper of New York University – Americaʼs largest private university. Since 1973, our newspaper has served as the source of news for the NYU community. Thank you for the opportunity to introduce your business to our readership, an ethnically diverse, intelligent and curious community of 60,000 students, faculty and staff members.
Our newspaper publishes 10,000 free copies each weekday, Monday through Friday, throughout the academic year, and is distributed to more than 100 locations in Manhattan. From the NYU Medical Center on 34th Street to the Water Street dorms downtown, you will find a WSN newsstand in undergraduate residence halls, administrative buildings, libraries, sports and recreation facilities.
Our business office prides itself on providing attentive and courteous service and quality, with advertising options and campaigns tailored to your needs. Our Special Editions, such as our Housing Guide (2/25/2007), Freshmen Mail Home Edition (4/21/2007), Commencement Issue (5/12/2007) and Fall Dining Guide (Date to be Determined), provide additional opportunities for your business to reach students and NYU staff.
In the hectic lives of NYU students and staff, our readers seek familiarity. Let us help you cut through the saturated consumer market. From food to fashion, lifestyle products to entertainment, we want to guide our readers to the best deals in town.
Thank you for your time and consideration. On behalf of the advertising department of the Washington Square News, I thank you for your time and consideration. If you have any questions or concerns, please call me at (212) 995-3797.
Sincerely,
Zach SuperiorSales ManagerWashington Square News
The Washington Square News
Serving the NYU Community Since 1973
P E R S O N N E L
Ben Malbin, Business Manager(212) 998-4967
Zach Superior, Sales Manager(212) 995-3797
Sasha Kapadia, Circulation & Promotions Manager
(212) 995-3946
David Cosgrove, Director of Operations(212) 998-4973
Main Phone Line: (212) 998-4300Fax: (212) 998-4300
Our Address:Washington Square News
7 East 12th Street – Suite 800New York, NY 10003
ROP ADVERTISING
Run of press or display advertising appears within the newspaper itself. This venue of advertising offers the greatest flexibility and variety in placing ads.
CLASSIFIED ADVERTISING
Classified advertising can be placed online at nyunews.com. This advertising not only appears in the newspaper, but is also available online. In the online edition, color, animation,
and graphics can be added to the classified ad for an additional fee.
FREE STANDING INSERTS (FSI)An FSI is an advertisement that the advertiser has prepared, pre-printed and delivered to the WSN printer to be inserted in the fold of the newspaper. The advertiser controls the stock, color and print quality of the insert and it can be saved separate from the paper.
ONLINE ADVERTISING Our web site continues to grow and is increasingly becoming the hub of the NYU comm- unity, displaying news in a sleek professional manner to students, alumni, parents, faculty and staff. Check out our site at www.nyunews.com! Advertising is available in weekly, monthly and semester long placements at discounted rates. Please contact Sales Manager Zach Superior for availability: (212) 995-3797.
WSN Products
WSN AwardsCollege Newspaper Business and Advertising Managers Association: Trendsetter
of the Year 03/05; First Place for Media Kit and Advertising Packaging
Associated Collegiate Press & Newspaper Association of America:Pacemaker Award 12/04
New York State Press Association: General Excellence: Division 1, First Place; Website: Division 1, First Place 3/04
Associated College press: Newspaper of the Year: Special Coverage, Second Place 3/02
NYU General InformationEnrollment
Undergraduate: 19,401 Graduate and Professional: 18,990 Non-credit Programs: 12,526
Total: 50,917
Exepenses
Tuition: $33,370 Books: $700
Housing Expenses
Undergraduate: $12,598.52 Graduate: $15,299.67 *Includes meal plan fees
Graduate and Professional: 18,990
3.8%7.4%
0.2%
22%
53.6%
13%
Freshman ProfileEthnic Diversity
African American/Black Hispanic/Latino Native American
Average SAT Score: 1365
Asian AmericanWhiteOther
University FactsFOUNDING DATE: April 18, 1831 by Albert Gallatin
US NEWS AND WORLD REPORT RANK: 34
OFFICIAL COLOR: Violet NICKNAME: Violets MASCOT: Bobcat
ALMA MATER: The Palisades
Princeton Reviewʼs “DREAM SCHOOL”2004, 2005, 2006, 2007
Mechanical Information
1.875'' or 1 7/8''
1'' One Column Inch
Actual Size
DIMENSION BASICSTabloid: 10 inches wide, 16 inches deep, five-column page
Columns Inches1 1.857 or 1 7/82 3.94 or 3 15/163 5.94 or 5 15/164 85 10
• The printable area of each page is 5 columns wide by 16 inches deep.• Each column is 1 7/8 inches wide, with a 1/8-inch gutter between columns.• Ads are only sold in whole column widths and full inches in depth.• Ads 13 or more inches in depth will be charged for the full page: 16 inches.• A one-inch margin is maintained around each page.• Minimum ad size is 1 column x 2 inches.
Line screen: 85DPI: 250-300
ARTWORK REQUIREMENTS*All ad material must be received three business days prior to run date by 5:00 p.m. Any ad requiring graphic design services must be received five business days prior to run date by 5 p.m. These deadlines are firm.*
• WSN recommends that all artwork be sent as an electronic file. Acceptable file formats are: .EPS FILES and .PDF FILES created in PhotoShop, or Illustrator. All screen and printer fonts must be included. Ads should be accompanied by a proof. All fonts must be embedded, nothing in the ad can be in RGB color format and the file must be built with the correct ad size.• WSN cannot accept any electronic artwork saved in a native format.• Black and white artwork should be saved as GRAYSCALE.• Color artwork should be saved as CMYK (not RGB). Color ads must be sent as PDFs.• Artwork should be sent via e-email at [email protected] or on a ZIP-DISK or CD-ROM. WSN does not accept artwork via fax.• Ad size adjustment and design services are available for a small fee.• Quality of reproduction decreases drastically when artwork is scanned or resized.• WSN cannot guarantee quality of reproduction if specifications are not met.• The WSN production department will not enclose ads submitted without borders.• Ads smaller than the purchased space will be “floated” without a border.
5 columns 5 columns
16 in
ch
es
Full Page5 16
80 column inches
Half Page5 8
40 column inches
Large Quarter Page3 7
21 column inches
Small QuarterPage2 7
14 column inches
5 columns 5 columns
16 in
ches
Flyer4 10
40 column inches2 4
8 column inches
2 24 column
inches
1 22 column
inches
WSN Circulation Map
missingmap
Washington Square South
W. 3rd Street
W. 4th Street
Great Jones Street
Bond Street
E. HoustonStreet
E. 2nd Street
E. 4th Street
E. 8th Street
E. 9th Street
St. Marks Place
E. 7th Street
E. 6th Street
E. 5th Street
E. 4th Street
E. 3th Street
E. 1th Street
E. 10th Street
E. 11th Street
E. 12th Street
E. 13th Street
E. 14th Street
E. 15h Street
E. 16th Street
W. 8th Street
MacD Al. Wash. Mews
W. 9th Street
W. 10th Street
W. 11th Street
W. 12th Street
W. 13th Street
W. 14th Street
Union Square
W. 15th Street
W. 16th Street
Prince Street
Bleecker Street
W. Houston Street
Washington Place
Waverly place
Astor pl.
Washington place
Minetta Lane
Washington Square North
Wash
ing
ton
Squ
are West
FifthA
venu
e
Third
Aven
ue
Secon
dA
venu
e
FourthA
venue
Un
iversity Place
MacD
ou
gal Street
Sullivan
Street
Mercer Street
Gro
sby Street
Mott
Street
Elizabeth Street
Bowery
Lafayette Street
Green
e Street
Coop
er Square
Co
op
er Squ
are
Jon
es Alley
Bro
adw
ay
Tho
mp
son
Street
La Gu
ardia Place
Wash
ing
ton
Squ
are East
Washington Square Park
W. 4th Street
Great Jones Street
Bond Street
E. HoustE. HoustE. Housontont Street
E. 2nd Street
E. 4th Street
E. 6th Street
E. 5th Street
E. 4th Street
E. 3th Street
E. 1th Street
Prince Street
Waverly place
Washington place
Gro
sby Street
Mott
Mott
Mo
Street
Elizabet
abet
abe
htht Streeh Streeh
t
Bowery
owery
o
Lafayette Street
Coop
er Square
Co
op
er Squ
are
Jon
es Alley
Cliff St
Fulton St
Pearl St
Water St
Water St
Front St
Front S
t
Fletcher St
Maiden Ln
Fulton St
South StreetSeaport
John St
John StPlatt St
Maiden Ln
Ann St
Fulton St
Dey St
Dutch S
t
Nassa
u St
Gold St
Gold St
Beekman St
Will
iam
St
Broa
dway
Vesey St
Broa
dway
Park Row
Barclay St
Park Pl
City Hall Park
WSN Circulation MapWSN Circulation Map
E. 14th Street
E. 15h Street
E. 16th Street
Union Square
FourthA
venue
E 29th St
E 26th St
E 25th St
E 24th St
E 29th St
E 30th St1st A
ve
Aven
ue C
Ave
nu
e C
FDR
Dri
ve
E 30th St
1st A
ve
E 28th St
Mt C
arm
el P
l
NYU Medical Center
Over 100 drop spots with more locations at the Broome St. (400 Broome St.) and Lafay-
ette (80 Lafayette St.) dorms, and as far north as the SCPS Midtown Center at 11 W. 42nd
St!
Advertising Policy2007-2008
TERMS AND CONDITIONS:A complete listing of all terms and conditions can be found on the back of the Insertion Order. Please contact a WSN representative withany questions regarding the WSN advertising policy.WSN accepts advertising for products, events and services offered by legitimate business and organizations.WSN does not accept informational, political, or advertorial advertising.WSN maintains the right to refuse advertising at any time without reason. All payments for refused advertising will be returned. Prepayment does not guarantee that an ad will run.Page position is not sold or guaranteed but may be requested. See rate card exception.All cancellations by the advertiser must be made in writing, two business days prior to run dates. In the case of cancellation, credit will beapplied to the advertiserʼs account toward future runs. Cash refunds are not available. Advertising cancelled after the deadline for publication is subject to full charge.
PAYMENT:New advertisers must pay in advance for all advertising.Statements are mailed at the end of each calendar month. The monthly statement is the only bill provided.The advertiser agrees that all the bills are due and payable (net) within 30 days from the date printed on the monthly statement. Payment of the full balance is required.Tearsheets are mailed within three business days of publication and not with the monthly statements.WSN reserves the right to request full or partial payment in advance or to cancel credit privileges at any time or on any account. A late payment penalty of 1.25% per month will be charged on past-due bills.
1-900 ADVERTISING:Due to the nature of the NYU phone system, 1-900 ads cannot be accepted. NYU phones cannot dial these numbers.
ADOPTION ADVERTISING:Only law firms, adoption agencies, or representative agencies may advertise.Prepayment is required. All adoption advertisers must provide WSN with one of the following documentation: a letter on letterhead stating that the adoption is being handled by a state licensed adoption agency or a copy of the agencyʼs license of certification.
EGG DONOR ADVERTISING: Only medical facilities/practitioners, tissue donor banks or representative agencies may advertise. Prepayment is required. All egg donor advertisers must provide WSN with one of the following for documentation: a copy of the medical license in reproductive endocrinology for the doctor performing the procedure or a copy of the tissue bankʼs license or certification.
Special IssuesAugust 27: Orientation IssueSeptember 5: Back to SchoolSeptember 7: First Fine Arts and Entertainment SectionJanuary 22: First Spring EditionJanuary 25: First Fine Arts and Entertainment Section of Spring
February 25: Housing GuideApril 21: Mail-Home EditionMay 12: Commencement IssueMay 19: First Summer EditionJune 30: Second Summer Edition
WSN publication dates in black = Special Issue
septemberS M T W R F S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
augustS M T W R F S
1 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
2 3
octoberS M T W R F S
3 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
1 2 4 5
decemberS M T W R F S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
novemberS M T W R F S
3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
1 2
januaryS M T W R F S
2 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
1 3 4
marchS M T W R F S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
februaryS M T W R F S
2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29
1
apr i lS M T W R F S
2 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
1 3 4
mayS M T W R F S
3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
1 2
juneS M T W R F S
4 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
1 2 3 5 6
30
30
31
30 31
Publication Schedule2007-2008
Wa
sh
ing
ton
Sq
ua
re
Ne
ws
ww
w.n
yu
ne
ws
.co
m
WASHINGTON SQUARE NEWSNew York Universi tyʼs S tudent Newspaper
advertising media kit
20
07
-20
08
welcomeWASHINGTON SQUARE NEWSNew York Universi tyʼs S tudent NewspaperDear Prospective Advertiser,
It is with great pleasure that I introduce the Washington Square News, the award-winning daily student newspaper of New York University – Americaʼs largest private university. Since 1973, our newspaper has served as the source of news for the NYU community. Thank you for the opportunity to introduce your business to our readership, an ethnically diverse, intelligent and curious community of 60,000 students, faculty and staff members.
Our newspaper publishes 10,000 free copies each weekday, Monday through Friday, throughout the academic year, and is distributed to more than 100 locations in Manhattan. From the NYU Medical Center on 34th Street to the Water Street dorms downtown, you will find a WSN newsstand in undergraduate residence halls, administrative buildings, libraries, sports and recreation facilities.
Our business office prides itself on providing attentive and courteous service and quality, with advertising options and campaigns tailored to your needs. Our Special Editions, such as our Housing Guide (2/25/2007), Freshmen Mail Home Edition (4/21/2007), Commencement Issue (5/12/2007) and Fall Dining Guide (Date to be Determined), provide additional opportunities for your business to reach students and NYU staff.
In the hectic lives of NYU students and staff, our readers seek familiarity. Let us help you cut through the saturated consumer market. From food to fashion, lifestyle products to entertainment, we want to guide our readers to the best deals in town.
Thank you for your time and consideration. On behalf of the advertising department of the Washington Square News, I thank you for your time and consideration. If you have any questions or concerns, please call me at (212) 995-3797.
Sincerely,
Zach SuperiorSales ManagerWashington Square News
p e r s o n n e l
Ben Malbin, Business Manager(212) 998-4967
Zach Superior, Sales Manager(212) 995-3797
Sasha Kapadia, Circulation & Promotions Manager
(212) 995-3946
David Cosgrove, Director of Operations(212) 998-4973
Main Phone Line: (212) 998-4300Fax: (212) 998-4300
Our Address:Washington Square News
7 East 12th Street – Suite 800New York, NY 10003
ROP ADVERTISING
Run of press or display advertising appears within the newspaper itself. This venue of advertising offers the greatest flexibility and variety in placing ads.
CLASSIFIED ADVERTISING
Classified advertising can be placed online at nyunews.com. This advertising not only appears in the newspaper, but is also available online. In the online edition, color, animation,
and graphics can be added to the classified ad for an additional fee.
FREE STANDING INSERTS (FSI)An FSI is an advertisement that the advertiser has prepared, pre-printed and delivered to the WSN printer to be inserted in the fold of the newspaper. The advertiser controls the stock, color and print quality of the insert and it can be saved separate from the paper.
ONLINE ADVERTISING Our web site continues to grow and is increasingly becoming the hub of the NYU comm- unity, displaying news in a sleek professional manner to students, alumni, parents, faculty and staff. Check out our site at www.nyunews.com! Advertising is available in weekly, monthly and semester long placements at discounted rates. Please contact Sales Manager Zach Superior for availability: (212) 995-3797.
WSN Products
WSN AwardsCollege Newspaper Business and Advertising Managers Association: Trendsetter
of the Year 03/05; First Place for Media Kit and Advertising Packaging
Associated Collegiate Press & Newspaper Association of America:Pacemaker Award 12/04
New York State Press Association: General Excellence: Division 1, First Place; Website: Division 1, First Place 3/04
Associated College press: Newspaper of the Year: Special Coverage, Second Place 3/02
NYU General InformationEnrollment
Undergraduate: 19,401 Graduate and Professional: 18,990 Non-credit Programs: 12,526
Total: 50,917
Exepenses
Tuition: $33,370 Books: $700
Housing Expenses
Undergraduate: $12,598.52 Graduate: $15,299.67 *Includes meal plan fees
Graduate and Professional: 18,990
3.8%7.4%
0.2%
22%
53.6%
13%
Freshman ProfileEthnic Diversity
African American/Black Hispanic/Latino Native American
Average SAT Score: 1375
Asian AmericanWhiteOther
University FactsFOUNDING DATE: April 18, 1831 by Albert Gallatin
US NEWS AND WORLD REPORT RANK: 34
OFFICIAL COLOR: Violet NICKNAME: Violets MASCOT: Bobcat
ALMA MATER: The Palisades
Princeton Reviewʼs “DREAM SCHOOL”2004, 2005, 2006, 2007
mechanical information
1.875'' or 1 7/8''
1'' One Column Inch
Actual Size
DIMENSION BASICSTabloid: 10 inches wide, 16 inches deep, five-column page
Columns Inches1 1.857 or 1 7/82 3.94 or 3 15/163 5.94 or 5 15/164 85 10
• The printable area of each page is 5 columns wide by 16 inches deep.• Each column is 1 7/8 inches wide, with a 1/8-inch gutter between columns.• Ads are only sold in whole column widths and full inches in depth.• Ads 13 or more inches in depth will be charged for the full page: 16 inches.• A one-inch margin is maintained around each page.• Minimum ad size is 1 column x 2 inches.
Line screen: 85DPI: 250-300
ARTWORK REQUIREMENTS*All ad material must be received three business days prior to run date by 5:00 p.m. Any ad requiring graphic design services must be received five business days prior to run date by 5 p.m. These deadlines are firm.*
• WSN recommends that all artwork be sent as an electronic file. Acceptable file formats are: .EPS FILES and .PDF FILES created in PhotoShop, or Illustrator. All screen and printer fonts must be included. Ads should be accompanied by a proof. All fonts must be embedded, nothing in the ad can be in RGB color format and the file must be built with the correct ad size.• WSN cannot accept any electronic artwork saved in a native format.• Black and white artwork should be saved as GRAYSCALE.• Color artwork should be saved as CMYK (not RGB). Color ads must be sent as PDFs.• Artwork should be sent via e-email at [email protected] or on a ZIP-DISK or CD-ROM. WSN does not accept artwork via fax.• Ad size adjustment and design services are available for a small fee.• Quality of reproduction decreases drastically when artwork is scanned or resized.• WSN cannot guarantee quality of reproduction if specifications are not met.• The WSN production department will not enclose ads submit-ted without borders.• Ads smaller than the purchased space will be “floated” without a border.
5 columns 5 columns
16 in
ch
es
Full Page5 16
80 column inches
Half Page5 8
40 column inches
Large Quarter Page3 7
21 column inches
Small QuarterPage2 7
14 column inches
5 columns 5 columns
16 in
ches
Flyer4 10
40 column inches2 4
8 column inches
2 24 column
inches
1 22 column
inches
WSN circulation map
missingmap
Washington Square South
W. 3rd Street
W. 4th Street
Great Jones Street
Bond Street
E. HoustonStreet
E. 2nd Street
E. 4th Street
E. 8th Street
E. 9th Street
St. Marks Place
E. 7th Street
E. 6th Street
E. 5th Street
E. 4th Street
E. 3th Street
E. 1th Street
E. 10th Street
E. 11th Street
E. 12th Street
E. 13th Street
E. 14th Street
E. 15h Street
E. 16th Street
W. 8th Street
MacD Al. Wash. Mews
W. 9th Street
W. 10th Street
W. 11th Street
W. 12th Street
W. 13th Street
W. 14th Street
Union Square
W. 15th Street
W. 16th Street
Prince Street
Bleecker Street
W. Houston Street
Washington Place
Waverly place
Astor pl.
Washington place
Minetta Lane
Washington Square North
Wash
ing
ton
Squ
are West
FifthA
venu
e
Third
Aven
ue
Secon
dA
venu
e
FourthA
venue
Un
iversity Place
MacD
ou
gal Street
Sullivan
Street
Mercer Street
Gro
sby Street
Mott
Street
Elizabeth Street
Bowery
Lafayette Street
Green
e Street
Coop
er Square
Co
op
er Squ
are
Jon
es Alley
Bro
adw
ay
Tho
mp
son
Street
La Gu
ardia Place
Wash
ing
ton
Squ
are East
Washington Square Park
W. 4th Street
Great Jones Street
Bond Street
E. HoustE. HoustE. Housontont Street
E. 2nd Street
E. 4th Street
E. 6th Street
E. 5th Street
E. 4th Street
E. 3th Street
E. 1th Street
Prince Street
Waverly place
Washington place
Gro
sby Street
Mott
Mott
Mo
Street
Elizabet
abet
abe
htht Streeh Streeh
t
Bowery
owery
o
Lafayette Street
Coop
er Square
Co
op
er Squ
are
Jon
es Alley
Cliff St
Fulton St
Pearl St
Water St
Water St
Front St
Front S
t
Fletcher St
Maiden Ln
Fulton St
South StreetSeaport
John St
John StPlatt St
Maiden Ln
Ann St
Fulton St
Dey St
Dutch S
t
Nassa
u St
Gold St
Gold St
Beekman St
Will
iam
St
Broa
dway
Vesey St
Broa
dway
Park Row
Barclay St
Park Pl
City Hall Park
WSN circulation map
E. 14th Street
E. 15h Street
E. 16th Street
Union Square
FourthA
venue
E 29th St
E 26th St
E 25th St
E 24th St
E 29th St
E 30th St1st A
ve
Aven
ue C
Ave
nu
e C
FDR
Dri
ve
E 30th St
1st A
ve
E 28th St
Mt C
arm
el P
l
NYU Medical Center
Over 100 drop spots with more locations at the Broome St. (400 Broome St.) and Lafay-
ette (80 Lafayette St.) dorms, and as far north as the SCPS Midtown Center at 11 W. 42nd
St!
WSN circulation map
missingmap
Washington Square South
W. 3rd Street
W. 4th Street
Great Jones Street
Bond Street
E. HoustonStreet
E. 2nd Street
E. 4th Street
E. 8th Street
E. 9th Street
St. Marks Place
E. 7th Street
E. 6th Street
E. 5th Street
E. 4th Street
E. 3th Street
E. 1th Street
E. 10th Street
E. 11th Street
E. 12th Street
E. 13th Street
E. 14th Street
E. 15h Street
E. 16th Street
W. 8th Street
MacD Al. Wash. Mews
W. 9th Street
W. 10th Street
W. 11th Street
W. 12th Street
W. 13th Street
W. 14th Street
Union Square
W. 15th Street
W. 16th Street
Prince Street
Bleecker Street
W. Houston Street
Washington Place
Waverly place
Astor pl.
Washington place
Minetta Lane
Washington Square North
Wash
ing
ton
Squ
are West
FifthA
venu
e
Third
Aven
ue
Secon
dA
venu
e
FourthA
venue
Un
iversity Place
MacD
ou
gal Street
Sullivan
Street
Mercer Street
Gro
sby Street
Mott
Street
Elizabeth Street
Bowery
Lafayette Street
Green
e Street
Coop
er Square
Co
op
er Squ
are
Jon
es Alley
Bro
adw
ay
Tho
mp
son
Street
La Gu
ardia Place
Wash
ing
ton
Squ
are East
Washington Square Park
Cliff St
Fulton St
Pearl St
Water St
Water St
Front St
Front S
t
Fletcher St
Maiden Ln
Fulton St
South StreetSeaport
John St
John StPlatt St
Maiden Ln
Ann St
Fulton St
Dey St
Dutch S
t
Nassa
u St
Gold St
Gold St
Beekman St
Will
iam
St
Broa
dway
Vesey St
Broa
dway
Park Row
Barclay St
Park Pl
City Hall Park
E 29th St
E 26th St
E 25th St
E 24th St
E 29th St
E 30th St1st A
ve
Aven
ue C
Ave
nu
e C
FDR
Dri
ve
E 30th St
1st A
ve
E 28th St
Mt C
arm
el P
l
NYU Medical Center
Over 100 drop spots with more locations at the Broome St. (400 Broome St.) and Lafay-
ette (80 Lafayette St.) dorms, and as far north as the SCPS Midtown Center at 11 W. 42nd
St!
advertising policy2007-2008
TERMS AND CONDITIONS:A complete listing of all terms and conditions can be found on the back of the Insertion Order. Please contact a WSN representative withany questions regarding the WSN advertising policy.WSN accepts advertising for products, events and services offered by legitimate business and organizations.WSN does not accept informational, political, or advertorial advertising.WSN maintains the right to refuse advertising at any time without reason. All payments for refused advertising will be returned. Prepayment does not guarantee that an ad will run.Page position is not sold or guaranteed but may be requested. See rate card exception.All cancellations by the advertiser must be made in writing, two business days prior to run dates. In the case of cancellation, credit will beapplied to the advertiserʼs account toward future runs. Cash refunds are not available. Advertising cancelled after the deadline for publication is subject to full charge.
PAYMENT:New advertisers must pay in advance for all advertising.Statements are mailed at the end of each calendar month. The monthly statement is the only bill provided.The advertiser agrees that all the bills are due and payable (net) within 30 days from the date printed on the monthly statement. Payment of the full balance is required.Tearsheets are mailed within three business days of publication and not with the monthly statements.WSN reserves the right to request full or partial payment in advance or to cancel credit privileges at any time or on any account. A late payment penalty of 1.25% per month will be charged on past-due bills.
1-900 ADVERTISING:Due to the nature of the NYU phone system, 1-900 ads cannot be accepted. NYU phones cannot dial these numbers.
ADOPTION ADVERTISING:Only law firms, adoption agencies, or representative agencies may advertise.Prepayment is required. All adoption advertisers must provide WSN with one of the following documentation: a letter on letterhead stating that the adoption is being handled by a state licensed adoption agency or a copy of the agencyʼs license of certification.
EGG DONOR ADVERTISING: Only medical facilities/practitioners, tissue donor banks or representative agencies may advertise. Prepayment is required. All egg donor advertisers must provide WSN with one of the following for documentation: a copy of the medical license in reproductive endocrinology for the doctor performing the procedure or a copy of the tissue bankʼs license or certification.
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publication schedule2007-2008
special issues
August 27: Orientation IssueSeptember 5: Back to SchoolSeptember 7: First Fine Arts and Entertainment SectionJanuary 22: First Spring EditionJanuary 25: First Fine Arts and Entertainment Section of Spring
February 25: Housing GuideApril 21: Mail-Home EditionMay 12: Commencement IssueMay 19: First Summer EditionJune 30: Second Summer Edition
WSN publication dates in black = Special Issue
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anguardA student-run newspaper established 1946V
2007-08 ADVERTISING RATES & CONTACT INFORMATIONThe student-run, independent newspaper serving Portland State University, Oregon’s largest university
DISPLAY ADVERTISING CONTACT INFORMATIONMailing AddressPO Box 347 Portland, OR 97207
Street Address1825 SW Broadway Smith Memorial Student Union Room 115 Portland, OR 97201
Display AdvertisingLocal/Regional Phone: 503.725.5686 Fax: 503.725.5860 National Phone: 503.725.5646
E-mail Ads in PDF [email protected]
Classified AdvertisingPhone: 503.725.5695 Fax: 503.725.5860 E-mail: [email protected] http://www.dailyvanguard.com/ad2ad/index.html
Billing503.725.4540
National Advertising RepresentativesAlloy Media and Marketing: 212.401.0070 Campus Media Group: 651.641.0133 Ruxton Group: 888.278.9866 Smart Buy: 503.725.5686 (place ads in OSU, U of O, and PSU with one order and one bill)
THE VANGUARD:Publishes daily Tuesday through Friday, in a tabloid format.
Reaches Oregon’s largest university student body.
5,000 copies are distributed daily to 80 locations on and around our downtown campus.
RatesLocal Open Rate: $8.50/column inch University Rate: $5.00/column inch National Open Rate: $9.50/column inch (all rates are net)
Contract DiscountsTerm: 10% off Advertise weekly all term Annual: 10% off 250+ column inch/year Annual Bulk: 15% off 500+ column inch/year Annual Mega Bulk: 20% off 1000+ column inch/year
Guaranteed Placement(Quarter page or larger required) Outside back page: 20% premium Inside pages: 15% premium (no page 1 or 2 placement)
Color ChargesBlack plus one color $951/8 page or smaller full color $150 1/4 page full color $250 1/2 page or larger full color $350
Deadlines The Vanguard publishes daily, Tuesday through Friday.
Camera Ready Materials: 3 days before publication date.
Space Reservation/Copy: 5 days before publication date.
THE DAILY VANGUARD • AD RATES & CONTACT INFORMATION 2007-08
Ad submissionE-mail your ad to [email protected]. Please submit ads in PDF file format. Please outline fonts and/or flatten Photoshop files to a minimum of 300 dpi.
Special Services Graphic Design Services: FREE Ad Proofs: Provided if copy deadlines are met.
BillingCredit will be extended to account holders who have previously paid cash for a total of four ads. Tear sheets will be provided with weekly invoices. Billed accounts are due within 30 days. Those over 60 days past due will be denied further credit.
Balances over 90 days will be turned over to collections.
We accept Visa and Mastercard.
Mechanical RequirementsTabloid page measurements are six columns (10.25 inches or 62 picas) by 16 inches (96 picas). Ads exceeding 14 inches deep will be charged as 16 inches deep. Minimum size for display advertising is 4 column inches.
Sample Ad Sizes
Other sizes are available. All prices quoted are open rate. Ask your sales rep for details about contract discounts.
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a Full Page 6 col. x 16" · $816
b Half Page (vertical) 3 col. x 16" · $408
c Half Page (horizontal) 6 col. x 8" · $408 d Business Card 2 col. x 2" · $34
e Sixteenth Page 2 col. x 3" · $51
f Quarter Page 3 col. x 8" · $204
g Eighth Page 3 col. x 4" · $102
Open Rate Prices:
CLASSIFIED ADVERTISINGPlace your ad online athttp://www.dailyvanguard.com/ad2ad/index.html or ads may be placed in person at the Vanguard Advertising Office at: Room 115, Smith Memorial Student Union 1825 SW Broadway. 503.725.5695
Classified Ad Rates (all rates include both print and online ads)
1-3 days $10.00/day up to 25 words* 4-7 days $9.00/day up to 25 words* 8+ days $8.00/day up to 25 words*
*30¢/each additional word
PREPRINTED INSERTSRatesLocal Advertisers 1-4 pages $60/1000 5-8 pages $65/1000 9-15 pages $70/1000 16+ pages $75/1000
DeliveryTo arrange for inserts, the Vanguard Advertising Manager must be notified two weeks in advance of desired insertion dates. Inserts must be delivered at least 7 days before scheduled insertion date to:
The Gresham Outlook Attn: Blake Jensen 1190 NE Division St. Gresham, OR 97030 Phone: 503.492.5144
• The Vanguard accepts a minimum of 5000 inserts per press run.
• Minimum size: 3" × 5", maximum size: 8.5" x 11"
• Preprint rates are non-commissionable
ONLINE ADVERTISINGOnline Ad Rates www.dailyvanguard.com Option 1: Tower Ads 150 x 250 pixels • $150/month • $50/week
Option 2: Block Ads 300 x 250 pixels $25/month, $100/week
E-mail a web-friendly file (.jpg, .png, or .gif at 72 dpi) to [email protected]
Column Width Guide:1 column width = 1.5 inches
2 column width = 3.25 inches
3 column width = 5 inches
4 column width = 6.75 inches
5 column width = 8.5 inches
6 column width = 10.25 inches
THE DAILY VANGUARD • AD RATES & CONTACT INFORMATION 2007-08
WWW.DAILYVANGUARD.COM
September 102007-08 PSU Renters’ GuideSpace Deadline: September 1
2007-08 PSU Orientation GuideSpace Deadline: September 1
September 25 Fall Back to School IssueSpace Deadline: September 20
October 262007-08 PSU Dining Guide (color magazine, available on campus all year)
Space Deadline: October 19
November 16Geek Guide(Technology Issue)Space Deadline: November 9
November 30Holiday Gift Guide(on newsstands for four weeks)
Space Deadline: November 21
January 8 Winter Back to School IssueSpace Deadline: January 3
February 8Health & Sex GuideSpace Deadline: February 1
February 12Career Fair GuideSpace Deadline: February 7
March 14 Spring Break Issue(on newsstands for two weeks)
Space Deadline: March 7
2007-08 PSU Night Out / Bar Guide(Tabloid insert in Spring Break Issue)
Space Deadline: March 7
April 1 Spring Back to School IssueSpace Deadline: March 21
April 25Local Music GuideSpace Deadline: April 21
May 16Green Guide / Sustainability IssueSpace Deadline: May 9
June 62008 PSU Graduation IssueSpace Deadline: May 30
SPECIAL ISSUES & PUBLICATIONS
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Special Issue Publication Day
Normal Publication Day
THE DAILY VANGUARD • AD RATES & CONTACT INFORMATION 2007-08
The Vanguard will publish 7 summer editions on Wednesdays in July and August 2008.
serving san jose state university since 1934
ADVERTISING RATES 2007-2008
Mailing Address:TCU Daily SkiffTCU Box 298050Fort Worth, TX 76129
UPS Mailing Address:TCU Daily Skiff2805 S. University Dr.Moudy Bldg. South, Room 294Fort Worth, TX 76129
CONTACT INFORMATION
Phone: 817.257.7426Fax: 817.257.7133E-mail: [email protected]/advertisingwww.dailyskiff.com/advertisingwww.dailyskiff.com/
The TCU Daily Skiff is the only paper produced specifi cally TCU Daily Skiff is the only paper produced specifi cally TCU Daily Skifffor the students, faculty and staff of Texas Christian University. Sponsored and partially funded by the University since 1927, the Skiff runs every Tuesday through Friday Skiff runs every Tuesday through Friday Skiffduring the fall and spring semester.
The TCU Daily Skiff, in its 105th year of serving the University, was fi rst published in 1902 by editor Ed S. McKinney. McKinney had hoped to use the Skiff to Skiff to Skifffi nance his way through school. He named it the “Skiff” because it was to be the boat by which he intended to sail through the fi nancial waters of college to a degree.
PAYMENT INFORMATIONNew advertisers are required to pay in advance for all advertising. Advertisers who want monthly billing should request and complete a credit application. Credit will be extended only at the discretion of the business manager. We accept cash, checks and credit cards (MasterCard, VISA, American Express and Discover).
Advertising will be accepted during standard business hours, Monday through Friday between 8 A.M. and 5 P.M. For further information, call 817.257.7426
Please mail proper payment to:TCU Daily Skiff AdvertisingTCU Box 298050Fort Worth, TX 76129
ADVERTISING DESIGN:The Skiff haSkiff haSkiff s a qualifi ed staff of ad designers to create unique ads for your company. Any ads produced by a Skiff designer become Skiff designer become Skiffproperty of the TCU Daily Skiff and cannot be repTCU Daily Skiff and cannot be repTCU Daily Skiff roduced in any other medium or publication without prior written consent.
ADVERTISING SUBMISSIONS:Email advertising information and display ads to [email protected]. Include your contact information and phone number in the body of your email when sending an electronic fi le. Files can be accepted in JPEG and PDF format only, with all images and fonts embedded. All images must be 300 dpi for clarity. Images downloaded from the web are not acceptable. Deadline for submission of advertising material is 4 business days prior to publication.
No original artwork, photographs or other advertising materials will be returned unless accompanied by specifi c instructions.
PUBLISHER POLICYPublisher may reject copy that does not conform to editorial policies and may label certain ads with the term “advertisment.” Publisher is not bound by ad placement requests. All new advertising accounts are to be paid in advance. Payment terms are available to customers with established credit at the TCU Publications Offi ce. Publisher is not responsible beyond the cost of an ad for production or scheduling errors. Such errors will be corrected in print on the same page where the ad carrying the error originally appeared, as soon as possible following the discovery of the error. All advertisements containing alcohol promotions will carry a disclaimer. The alcohol promotion must be secondary to non-alcohol portion.
The TCU Daily Skiff is a student publication sponsored by the Texas Christian University Schieffer School of Journalism. TCU is a 501 (c)(3) non-profi t institution and is an equal opportunity, affi rmative action of Journalism. TCU is a 501 (c)(3) non-profi t institution and is an equal opportunity, affi rmative action of Journalism. TCU is a 501 (c)(3) non-profi t institution and is an equal opportunity, affi rmative action institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.institution.
94%of TCU Students read the Skiff.
Where else can you get coverage like that ?
Each Month the TCU Community spends: $599,000 in restaurants, $517,000 on clothing, $453,000 at bars & clubs and $300,000 on car repairs.
More than 7,100 undergraduates, 1,500 graduate students, and 1,600 faculty & staff
make up the collective TCU body.
Standard Rates• Open Rate: $7.40 per column inch
• On-campus Rate: $6.65 per column inch
* Only one discount applies. Minimum ad size is three column inches.* Deadline for submission of insertion orders to reserve ad space is four business days prior to publication
1 Column: 1.83” 2 Columns: 3.786” 3 Columns: 5.75” 4 Columns: 7.75” 5 Columns: 9.731” 6 Columns:11.71”
Display Column Sizes (Actual width)
Single Ad Discounts• $7.05 per column inch for any single ad 31inches or greater (1/4 page).• $6.35 per column inch for a full page ad.
Pick-Up Rates• $6.30 per column inch Run your ad on Tuesday at the regular rate of $7.40 per column inch and run the same ad Wednesday,Thursday and/ or Friday for only $6.30 per column inch.
Semester Volume Discount• Accumulate 160 column inches in a single semester and pay $6.35 per column inch for all ads bought during the semester.
Discounts
Save 15% with the pick-up rate & build your frequency!
Using color in your ad will catch the reader’s eye, increase readership of your ad and bring more customers to your business. The Skiff offers you a wide array of color choices any day of the week.
Sizes and Placement
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Color Rates
Advertising Rates and Sizes
1 Column: 1.83” 2 Columns: 3.786” 3 Columns: 5.75” 4 Columns: 7.75” 5 Columns: 9.731” 6 Columns:11.71”
Display Column Sizes (Actual width)
The Metroplex College PowerBuy program offers an opportunity to advertise in 11 student newspapers throughout the Dallas-Fort Worth-Denton area, while dealing with only one ad representative and only one bill. A great idea for businesses with several DFW locations. A great way to advertise concerts, events and interviews. Call the Skiff for more information. 817.257.7426
PowerBuy
Each semester the Skiff publishes 8-10 special sections with a variety of themes. Each section is targeted to TCU students and follows a theme consistent with on-campus events. These sections utilize spot color for advertisers. They receive a pre-selected spot color for a discounted price.
Special Sections
• Back to School• Football Preview• Guide to Fort Worth
• Family Weekend• Health/Beauty/Fitness• Homecoming
• Basketball Preview• Holiday Guide• Valentine’s Day
• Spring Sports Preview• Graduation• And so many more!
Sponsor the Skiff’s daily crossword puzzle or daily sudoku. The crossword & sudoku are popular sections in the Skiff, and now advertisers can have their name right next to them! A 2 column by 2 inch ad above the crossword, preceded by “Today’s crossword sponsored by...” or “Today’s sudoku sponsored by...”
Puzzle Sponsorship
Sudoku or CrosswordMonthly Price: $490.00Call today for more information!
Classifi ed Line Ads• Classifi ed ads are sold per word, per day.• Classifi ed ads must be paid in full at time of placement.• Classifi ed ads are available to view in print & online at DailySkiff.Com/Classifi eds• Credit cards are accepted.• Classifi ed ads are placed online at DailySkiff.Com/Classifi eds • No refunds are made for cancelled classifi eds.
Rates: 35¢ per word 45¢ per bold word
Deadline is two weeks prior to publication. Insertion orders must be accompanied by two copies of the inserts for approval. Printing of the inserts is the advertiser’s responsibility and must reach publisher one week in advance.
Free Standing inserts
Send inserts to:Texoma Web Offset1908 N. WeaverGainesville, TX 76241800.683.0496
Cost per thousand: $100Number of Inserts: 6,000Total Cost: $600
Specialty Advertising Opportunities
2007-2008Special SectionsAugust 21Back to School
August 31Football Preview
September 21Homecoming
September 28Family Weekend
October 12Health/Beauty/Fitness
October 26Guide to Fort Worth
November 2Basketball Preview
November 28Holiday Guide
November 30Graduation
January 15Welcome Back
February 1Spring Sports Preview
February 13Valentine’s Day
March 4Spring Break Fun
March 19Entertainment
April 11Dining Out
April 25Graduation
May 2Orientation
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* Special Section in BlacBlackk• Publication Dates in Purple
Our ad design staff can create your ad, or you can submit your ad to [email protected].
A Banner ads (468 x 60 pixels) $250/month
B Skyscraper (120 x 240 pixels) $200/month
C Tile (250 x 300 pixels) $350/ month
DailySkiff.com Online Advertising
Advertising on DailySkiff.com expands your reach to the TCU community. Students, faculty, staff, alumni and parents all look to the Daily Skiff online and Skiff Sports Weekend for the latest news, scores, and happenings for Horned Frogs everywhere. Connect our readers to your website with advertising on DailySkiff.com
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2007-2008 Publication Schedule
