2008 Collaboration Conference Introduction to the United Community Fund @ the Tipton County Foundation 1

2008 Collaboration2008 CollaborationConferenceConference

Introduction to theIntroduction to the

UnitedUnited

Community FundCommunity Fund

@ the Tipton County @ the Tipton County

FoundationFoundation

1

WelcomeWelcome

Give Where I LiveGive Where I Live

Tom McKinney,Tom McKinney,

past chairman of the board of past chairman of the board of

the Tipton County the Tipton County

FoundationFoundation

22

AgendaAgenda

• The United WayThe United Way

• Sustainability of AgenciesSustainability of Agencies

• Community ImpactCommunity Impact

• Campaign 2008Campaign 2008

• Group DiscussionGroup Discussion

33

VocabularyVocabulary• Tipton County’s Community Fund Tipton County’s Community Fund

is NOT an affiliate of the is NOT an affiliate of the United United Way of America.Way of America.

• It Never Was, Even When it Briefly It Never Was, Even When it Briefly Used the Name “United Used the Name “United WayWay”.”.

• United United FundFund is NOT a Protected is NOT a Protected Brand Name and is Used by Us and Brand Name and is Used by Us and a Few Others in Indiana.a Few Others in Indiana.

• We ARE Members of the We ARE Members of the Indiana Indiana Association of United WaysAssociation of United Ways and and Receive Terrific Benefits~ BUT We Receive Terrific Benefits~ BUT We CANNOT Use the National CANNOT Use the National Marketing Materials, Including Marketing Materials, Including Their Logo.Their Logo.

44

What have we learned What have we learned from United Way’s from United Way’s history?history?• CollaborationCollaboration

• Payroll Deduction/Workplace Payroll Deduction/Workplace

CampaignCampaign

• Funding of Basic Operations of Funding of Basic Operations of

Social Service OrganizationsSocial Service Organizations

55

CollaborationCollaboration• Joint Campaign/No CompetitionJoint Campaign/No Competition

• Sharing the WorkSharing the Work

• Sharing the MoneySharing the Money

Boys & Girls Club

Caregiver Companion

Habitat for Humanity

Salvation Army

Mustard Seed

Scouting

Red Cross

66

Senior Center

Relations With Relations With BusinessBusiness

• Workplace Campaign for Workplace Campaign for

Individual Individual GiftsGifts

• Payroll DeductionPayroll Deduction

• Company MatchCompany Match

• Amnesty?Amnesty?

77

What Else Does the What Else Does the United Way/ United Way/ Community Fund Community Fund Experience Teach Us?Experience Teach Us?• Decline in workplace giving Decline in workplace giving

• Competition grows exponentiallyCompetition grows exponentially

• Donor choiceDonor choice

• Educating the publicEducating the public

• Technology makes giving easyTechnology makes giving easy

• ““Middle man” role and “one Middle man” role and “one campaign for all” no longer valued campaign for all” no longer valued as highlyas highly

• Leadership givers want results!Leadership givers want results!

88

SustainabilitySustainability

New Impact Initiatives

Organization Memberships

Sponsorships

99

What is Community What is Community Impact? Impact?

• Civic Engagement (TCivic Engagement (T33))

• Mobilizing communities to Mobilizing communities to

create sustained changes to create sustained changes to

improve lives.improve lives.

• Is Is notnot just about improving lives just about improving lives

of clients of funded programs.of clients of funded programs.

• IsIs about improving lives of about improving lives of

people affected by the people affected by the

community’s priority issues. community’s priority issues.

1010

Campaign 2008Campaign 2008““Connecting PeopleConnecting People

to Causes That Matter”to Causes That Matter”

Promotional brochure makes the Promotional brochure makes the

case for support of the case for support of the program program

outcomesoutcomes of participating agencies of participating agencies

and TCF field of interest funds.and TCF field of interest funds.

•Mailed to every household and Mailed to every household and

businessbusiness

•First week of SeptemberFirst week of September

11111111

Campaign 2008Campaign 2008

Make Make PersonalPersonal contacts in contacts in

September and OctoberSeptember and October

• Past donors and New prospectsPast donors and New prospects

• Upgrade their giftUpgrade their gift

• Multiply their gift by pledging a Multiply their gift by pledging a

similar amount for January similar amount for January

payment.payment.

12121212

VolunteersVolunteers


• Allow payroll deduction for the Allow payroll deduction for the

Community FundCommunity Fund

• Make an in-house educational Make an in-house educational

appealappeal

• Consider matching at some rate Consider matching at some rate

the donations of their the donations of their

employees.employees.

13131313

BusinessesBusinesses


• CommitmentCommitment

• Volunteer & Staff InvolvementVolunteer & Staff Involvement− Prospect ContactsProspect Contacts− Kickoff & Report MeetingsKickoff & Report Meetings

• One and Only One Fall EventOne and Only One Fall Event

14141414

Partner AgenciesPartner Agencies

Boys & Girls Club

Caregiver Companion

Habitat for Humanity

Mustard Seed

Scouting

Senior Center

Salvation Army

Red Cross

Mustard Seed

?

?

Mustard Seed

???

?


Fall EventFall Event• Between September 1 and November 30Between September 1 and November 30• Public Educational and Fundraising Public Educational and Fundraising

programprogram• Agency keeps the “price of admission”Agency keeps the “price of admission”• Promotes the Community Fund in all Promotes the Community Fund in all

promotional materialspromotional materials• Includes the Other Agencies with Displays Includes the Other Agencies with Displays

of their literature and activitiesof their literature and activities• Community Fund brochures and response Community Fund brochures and response

forms distributedforms distributed

15151515



Fall EventsFall Events

16161616


September 1September 1Labor DayLabor Day

4-5-6 Pork 4-5-6 Pork FestivalFestival

OctoberOctober

NovemberNovember

Senior CenterSenior Center

Caregiver Caregiver CompanionCompanion

Boys & Girls ClubBoys & Girls Club

HabitatHabitat

Red CrossRed Cross

Salvation ArmySalvation Army

Mustard SeedMustard Seed

Garage SaleGarage Sale

House # 7House # 7

Evening of PraiseEvening of Praise

August 24 • Ducky Day in Tipton ParkAugust 24 • Ducky Day in Tipton Park

DiscussionDiscussion

• QuestionsQuestions

• CommentsComments

• SuggestionsSuggestions

• GoalGoal

• KickoffKickoff

• InvolvementInvolvement

1717

Next StepNext Step

Make a personally significant Make a personally significant

investment ofinvestment of

TimeTime

Talent &Talent &

TreasureTreasure

in thein the

United Community FundUnited Community Fund

and encourage othersand encourage others

to do the same.to do the same.18

Thank You for Your Thank You for Your InvolvementInvolvement22!!

NameName

AddressAddress

City/ZipCity/Zip

Daytime PhoneDaytime Phone

Evening/Wknd Evening/Wknd

EmailEmail

CompanyCompany

PositionPosition

Agency Involvements:Agency Involvements:1919

NameName

AddressAddress

City/ZipCity/Zip

Daytime PhoneDaytime Phone

Evening/Wknd Evening/Wknd

EmailEmail

CompanyCompany

PositionPosition

Agency Involvements:Agency Involvements:

Documents

2008 Collaboration Conference Introduction to the United Community Fund @ the Tipton County Foundation 1