2008 Gensler Workplace Survey US 09-30-2009

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    a Design +Performance rePort

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    contents

    Foreword 2Summary oF FindingS 8

    Finding one 10Suess i a kwledge emymeas wrkig dieretly.

    Finding Two 14Terrmig maiesdesig their wrklaes t surtall ur wrk mdes.

    Finding Three 22Eetie wrklae desigdiretly rrelates with imredusiess errmae.

    conTinued exploraTion 32meThodology 33end noTeS 34

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    Gese 2008 Wopace Sue / Uited States 3Gese 2008 Wopace Sue / Uited States

    As te eadig desig m o busiess, Gese as a uiquepespectie o te was tat peope ea wo. Tougpojects wit tousads o compaies ad ou auawopace sues, we ae see stad te eoutioo owedge wo, ad ow idiiduas ad teams ceateogaizatioa aue ad die peomace.

    Te 2008 Gese Wopace Sue ceates ew isigtabout te da-to-da owedge wopace actiitiestat poduce busiess success: ou wo modesocus,coaboate, ea, ad sociaizetat aow te ceatiead ioatie powe o peope to be u eaized.Geses Wopace Peomace IdexSM measuemetad aasis too o wo eiomets coeatesbusiess success wit te eectie suppot o te ou womodes i te wopace.

    oda, busiess success fows om itagibe assets sucs ideas, iomatio, ad expetise. Post-idustia metics sot o oeig te isigts tat compaies eed to

    ai a competitie edge i a goba busiess eiometat aues tese ids o assets.

    eses eseac estabises ew measues o peomace

    at mae te dieece i a owedge ecoom: te powe peope ad pace to die pot.

    reworD

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    Gese 2008 Wopace Sue / Uited States 5Gese 2008 Wopace Sue / Uited States

    work involving concenTraTionand aTTenTion To a parTicularTaSk or projecT

    Thinking, reFlecTing, analyzing,wriTing, problem-Solving,quanTiTaTive analySiS, creaTing,imagining, reviewing, aSSeSSing

    Gesler researh shws that ele sed aerage 48% their time i us wrk.

    working wiTh anoTher perSon orgroup To achieve a goal

    Sharing knowledge and inFormaTion,diScuSSing, liSTening, co-creaTing,Showing, brainSTorminginTeracTionS may be Face-To-Face,by phone, video, or Through virTualcommunicaTion

    Gesler researh shws that arss all maies,ele sed a aerage 32% their timellaratig.

    collaborateinnovative caPital

    focusProDuctive caPital

    learnintellectual caPital

    socializesocial caPital

    working To acquire newknowledge oF a SubjecT or Skill

    Through educaTion or experience

    Training, concepT exploraTionand developmenT, problem-Solving, memorizing, diScovery,Teaching, reFlecTing, inTegraTingand applying knowledge

    Gesler researh shws that ele sed aaerage 6% their time learig.

    work inTeracTionS ThaT creaTecommon bondS and valueS,collecTive idenTiTy, collegialiTyand producTive relaTionShipS

    Talking, laughing, neTworking,TruST-building, recogniTion,celebraTing, inTeracTing,menToring, enhancing relaTionShipS

    Gesler researh shws that ele sed aaerage 6% their time i sial atiities.

    KnowleDgeworK equals

    our worK moDes

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    Gese 2008 Wopace Sue / Uited States 7Gese 2008 Wopace Sue / Uited States

    learn socialize

    Kwledge emy maies are ireasigly aware that thesuess their ele is determied y t just what they kwut hw ast they a lear ad share their learig. The AmeriaSiety r Traiig ad Deelmet ud that U.S. rgaiatisset $109.25 illi aually emlyee learig ad deelmet,with rughly 75% that set iteral learig rgrams.ASTDs gures als shw that the utsurig learig is the delie, while iestmet i rrietary learig tehlgiesis grwig.8

    Learig must e itegrated it all asets a j eause the stat demads hage ad the eed r ireasiglyskilled wrkers, whih traditial eduati at raidly suly.I additi, maies wat t aid dwtime while aemlyee trais. Fr all these reass, there is tremedusressure r wrklaes t itegrate learig with eery aset daily atiity.9

    The desig, deelmet ad ailitati learig at wrkrequires areul siderati the text learig as wellas the learig styles artiiats. Researhers hae idetiedmultile ways adults lear.10 Eah learig style has dieretimliatis r whe, hw ad where learig takes lae, adsuggests ariatis i the hysial eirmets requiredt surt them, hallegig rgaiatis t reate t justdisrete saes where ele lear, ut etire wrklaes thatsurt aried emlyee eeds.

    STRUcTURED LEARnERS

    Preer teacher-directed, highly structured programs with explicitassignments that are assessed by the instructor; lectures and tutorialscoLLAboRATIvE LEARnERS

    Discussion-oriented with a preerence or group projects, collaborativeassignments and social interaction; role playingInDEpEnDEnT LEARnERS

    Preer to infuence the content and structure o individually-directedlearning programs; distance learning, computer or web-based learning

    I tdays kwledge emy, the w irmati etweead amg ele is at a remium. The sese mmuitydeeled thrugh uildig a sial lletie reates theathways irmati sharig ad estalishes the mmalues, ulture ad missi a rgaiati.A 2001 rert the hagig ature wrk y the natialResearh cuil alled atteti t the imrtae therelatial ad iteratie asets wrk,11 while researhers crssad prusak luded that kwledge emy suess will eireasigly sial ad relatial, with wrk amlished thrughirmal etwrks mre tha rgaiatial hierarhies.12

    Sial aital reers t the alue the etis amgidiiduals i a sial etwrk ad the rms reirity adtrust that arise rm these grus. It triutes alue y reatigkwledge ad ew rgaiatial resures that ehae thetetial r idiidual ad llaratie ati.Trust is a essetial met sial aital. The greaterthe leel trust withi a mmuity, the greater the likelihd erati. Similarly, mutuallyheld alues ad shared eliesare udametal t the ress llaratie ati, ad arelsely tied t the w irmati i etwrks.13 Sial aitalailitates eles aility t at these elies ad exetatis.Sial etwrks hel rgaiatis t sle rlems, lear, iate,ad adat. They hae ee ited y researhers as a rgaiatial adatage eause their aaity t rdue ewkwledge. Researh has als shw that the dierees etweerms, iludig dierees i errmae, may stem rmdierees i their aility t reate ad eetiely erate as asial lletie. Firms that deel a rust sial irastrutureare likely t e mre suessul.14

    Note: Research reerences begin on page 36.

    While idustrial era maies were used task resses ad tls t imre seed, efiey,ad rdutiity, kwledge emy maiesrealie metitie adatage thrugh the reatiideas. Kwledge wrk requires a high leel gitie ilemet as well as aalytial ad

    judgmet skills; ress remais imrtat utis ar less strutured. Kwledge wrk is alsa msite idiidual ad lletie mdes.The eriew wrk mdes elw dies theseraties i the ew siee wrk.

    Iati, seed ad emi alue i a kwledge emyare deried mre ad mre rm lletie itelligeethee sharig, etig ad uildig ideas thrugh a gruress. Teams hae the tetial t er greater readth adreatiity tha ay e idiidual a er, resultig i iatiead mrehesie slutis ad ideas.3

    Teamwrk exists i may dieret shaes ad rms, ad ariesarss imrtat dimesis. Teams require the aility t iteratwith eah ther t ahiee jeties thrugh a shared uderstadig resures, suh as memers k wledge, skills, ad exeriees,ad exliit gals ad jeties. Researh shws that eetieteamwrk als iles iteratis with tasks, tls, ad mahies. 4

    Kwledge reati is ather imrtat utme llarati.Researh at MIT ud that ele were e times mre likelyt tur t ather idiidual r irmati tha t searh a huma sure suh as a le r dataase, itig t the alue iteratie wrk as a usiess asset. It is e stimated that er 70% what ele kw aut their js is gaied thrugh eerydayiteratis with their lleagues.5,6

    Researh has deitiely liked eirmets harateried yisiility, eess, ad greater wrker mility t eetiellarati. prximity ad isual tat hel ele iteratrequetly ad uild relatishis that hel them share irmati, thik reatiely, ad reah mre iatie slutis. Thiswas ehed i Geslers 2006 wrklae surey that rrelatedllarati with iati.7

    collaborateocus

    earh ears ut the alue that maies a realie y ealigr emlyees t us etter. Searate studies duted

    MIT ad Harard shw that iterrutis ad distratis areg the iggest threats t wrker etrati. cgitie

    rladthe iaility t etrate due t exessie irmases ather arrier t rdutiity.1

    le a make leas i rdutie us i they are gratedratiree, rteted time t get their idiidual wrk de.while researh shws ireasig rgaiatial surt raluale iteratie asets kwledge wrk, the surthae me at the exese the idiidual aset.2

    e ther wrk mdes, as well as mder ressures real estates, hae dimiished the quality the us mde. cllaratisialiig hae erahed us wrk y udermiig thety the traditial site us wrkthe rimary wrk saeurt etrated idiidual atiity due t distrati aseagues gather t llarate r sialie.

    wrk eirmets hel t ster iterati ad als redueestate trit, ut a als result i the austial adal distratis that hamer eles aility t us. This ader atrs se a dilemma r rgaiatis lkig t alaes with ther wrk mdes.

    Kwledge wrker, a term ularied y maagemet exert peter Druker, reers t a idiidualwh deels ad alies kwledge ad irmatii the wrklae. It is w estimated that kwledgewrkers utumer all ther wrkers i nrthAmeria y at least ur t e.

    nowleDge worK equalsour worK moDes

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    Gese 2008 Wopace Sue / Uited States 9Gese 2008 Wopace Sue / Uited States

    finDing tHree:

    effective worKPlace Design

    DirectlY correlates to imProveD

    business Performance.

    Geslers 2008 Wrklae Surey deitiely etsrt ad reeue grwth, emlyee egagemet adstrg rrate rad t a welldesiged wrklaethat surts the ways ele really wrk i a kwledgeemy. Usig Geslers Wrklae perr maeIdexSM measuremet ad aalysis tl r wrkeirmets, ur digs demstrate thatmaies with the mst eetie wrklaes are themst suessul usiesses.

    How we Define toP-Performing comPanies

    T ully uderstad hw the mst suessul maies wrkdieretly, we asked surey artiiats t rak their emlyers a sale e t see (r t exellet) r the llwigeight suess atrs whih are uiersally aeted measures rrate leadershi rm a aial, rad, ad emlyerhie stadit:

    Leadershipintheirindustry

    Financialstrength

    Developmentandcreationofqualityrduts r series

    Innovation

    Promotionofwork/lifebalance

    Superiorityinmanagementaailities

    Abilitytoattractandretaintalent

    Responsibilitytothecommunity ad eirmet

    cmaies rated exelleti see the eight suessatrs are sidered terrmig maiesthrughut this rert; 17% resdets t this rle,eely distriuted arsseah idustry we sureyed.

    Geses 2008 Wopace Sue sows tat te psica woeiomet is a asset wit a spe cic ad quatiabe impact obusiess success. Te esuts sowed tat top-peomig compaiesose wit ige pots, bette em poee egagemet ad stoge

    maet ad bad positioae sigicat ige-peomigwo eiomets ta aeage co mpaies.

    mmarY of finDings

    nDing one:

    ccess in a KnowleDge

    onomY means worKing

    fferentlY.

    ugh ur rjets with thusads dieretmaies, Gesler has estalished a key etigt r all kwledge emy maies. Furrk mdesus, llarate, lear ad sialiethe shared laguage kwledge emy wrkes, ad are etral t ur 2008 surey researh.

    ud that emlyees at terrmig maies ly sed mre time llaratig ad learig,y sider that time mre ritial t j suess d their eers at aerage maies, wh remaius wrketered.

    finDing two:

    toPPerforming comPanies

    Design tHeir worKPlaces to

    suPPort all four worK moDes.

    our digs learly shw that terrmig maiesdesig mre eetie wrklaes that allw ele tsed higherquality time i the wrk mdes that mattermst t their j suess. We aalyed hw eetielyarius wrk saes surt the wrk mdes ad udthat there is a dramati rtuity r maiest leerage wrksae imremets that uleash thetetial their emlyees ad their rgaiati.

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    Gese 2008 Wopace Sue / Uited States / Woig Dieet 13Gese 2008 Wopace Sue / Uited States / Woig Dieet

    learning is farmore imPortantto toP comPaniescmared t aerage maies, terrmig maies sider learig 80% mre ritial t j suess,ad sed 40% mre time i this wrk mde.

    toP-PerformingcomPanies valuesocializingoerturig the ti that sialiig is a timewasterrather tha a usiess asset, terrmig maiessialie 16% mre tha aerage maies. Further, theysider it almst three times mre ritial tha aeragemaies, the largest ga amg all the wrkmde mariss.

    80%moe citica

    185%moe citica

    Terrmig cmaiesAeage Compaies

    Terrmig cmaiesAerage cmaies

    I I L I

    CRITICALITY

    SOCIALIZING MODE

    2

    1

    2

    1

    20%

    7%

    CRITICALITY

    I I L I

    2

    1

    2

    1

    36%

    20%

    LEARNING MODE

    These digs ride isight it themlex equati what reates aluei a kwledge emy: wrk a eimred thrugh the right rrti ur wrk mdes, ad i terrmigmaies, ee greater emi alue

    is deried rm llarati, learig,ad sialiig. pele eliee thatetter desig their wrklae wuldhel them e mre rdutie, whetherthe wrk iles us, llarati,learig r sialiig.

    average comPaniesare centereD onfocus worKAerage maies sed hal their wrk week i usmde21% mre tha t maies, ee thugh aerage they rak it less ritial t their j errmae.Aerage maies may regie the disarity etweewhat they are dig ad what uld reate alueutthey are t haressig the errmae tetial thewrk mdes that distiguish market leaders.

    dets rm all maies rjeted that etter wrkes wuld yield sigiat imremet r their erre eah wrk mde: 28% imremet i us, 27%llarati, 27% i learig, ad 23% i sialiig.

    This estalishes the equal imrtae imrig saesr us, llarati, learig ad sialiig t imreemlyee j errmae.

    mProving worK moDerformance

    toP comPaniescollaborate moreTerrmig maies sed 23% mre time llaratigtha aerage maies ad sider llarati mretha twie as ritial t j suess .

    Terrmig cmaiesAeage Compaies

    104%moe citica

    21%moe time

    Terrmig cmaiesAerage cmaies

    I I LI

    I I LI CRITICALITY

    2

    1

    2

    1

    COLLABORATION MODE

    21%

    43%

    II I LI

    I I LI I I LI

    2

    1

    2

    1

    50%

    41%

    FOCUS MODE

    TIME SPENT

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    Gese 2008 Wopace Sue / Uited States / Moe Eectie Wopaces 15Gese 2008 Wopace Sue / Uited States / Moe Eectie Wopaces

    Udestadig tat wopace impoemets ca ep peope ocus, coaboate,ea ad sociaize bette, ou sue questios deed deepe ito ow eectietodas wopaces suppot owedge woes:

    q: w : s, t s,t s, /st s?

    q: h t ts ss st ?q: wt s t t t s ttts s s

    t, , t, t st?

    We oud agai tat te owedge ecooms top-peomig compaies aee dieet, dawig a ew pictue o te wa tat wo eiomets aectidiidua ad ogaizatioa peomace.

    TRAInInG AREAS

    MEETInG AREAS

    toP-PerformingcomPanies DesigntHeir worKPlacesto suPPort allfour moDes.

    ding Two

    coMMon AREAS

    pRIMARY WoRKSpAcES

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    Gese 2008 Wopace Sue / Uited States / Moe Eectie Wopaces 17Gese 2008 Wopace Sue / Uited States / Moe Eectie Wopaces

    Terrmig may wrk saes are raked eetiey mre ele r surtig kwledge wrk. There isa 12it ga i the us mde, ad mre imrtatly,there is u t a 14it ga i the llarate, lear adsialie mdes that are a hallmark the dieret wayt maies d usiess.

    Higher wrklae quality ad eetieess hel eleerrm their js etter. As we tiued t exlrethese dyamis, we als ud that they triutesigiatly t the itagile assets that matter s muhi a kwledge emy.

    tHe seconD stePis an effective worKPlace

    workplace eFFecTiveneSS For work modeS

    82%83%

    86%86%

    78%

    72%70%

    68%

    Top-performing CompaniesAverage CompaniesAll Companies

    SocializeLearnCollaborateFocus

    d laes r wrk start with asi utiality adrt huma eeds. The quality attriutes suhight, air, uriture, ad sae layut triutes t arklae that is sustaiale, ergmially sud, adile.

    maies raked the quality their wrk saes 13ts higher tha aerage maies. 87% terrmmay resdets had high marks r rimary

    wrksaes ersus 74% at aerage maies. Meetigareas were raked 10 its higher y t maies, adtraiig areas 9 its higher.

    With this uderstadig the asi quality a wrklaeas a udati, we a start t sider the atter atiities takig lae therehw a may is usig theirwrklae r idiidual ad gru wrk mdes.

    He first steP isgooD worKPlace

    overall qualiTy oF work Space aTTribuTeS

    Surey resdets rated the quality sae attriutessuh as layut, air quality, uriture mrt, strage, adprivacy/accesstocreateacompositeratingforeachtype wrk sae.

    Terrmig cmaiesAerage cmaies

    74%

    55%

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    Gese 2008 Wopace Sue / Uited States / Moe Eectie Wopaces 19Gese 2008 Wopace Sue / Uited States / Moe Eectie Wopaces

    toP-Performing comPanYemPloYees are uniformlYsatisfieD

    I additi t the j satisati measures shw at let,marig wrklae satisati results y sta leelsudersres ather tremedus dieree r t maies:uirmly high sres rm the cEo t the sta leel. At aaerage may, a 15it ga stads etwee the cEoleel ad geeral sta.

    These umers are tewrthy i light the imrtae trust, shared alues ad a sese mmuity i the wrklae, as we ted i the earlier eriew wrk mdes.The all at aerage maies is the kid ga that may ea symtm wrkre disegagemet that is reatig lwererrmae, exlred i the ext seti this rert.

    VERY SATISFIED/SATISFIED WITH WORKPLACE

    83%81% 82%

    83% 82%

    46%

    50%

    46%

    40%

    31%

    Top-performing CompaniesAverage Companies

    C-Suite VP/Partner Manager Administrative Sta C-Suite VP/Partner Manager Administrative Sta

    fective worKPlaceselP Drive emPloYee

    ngagement

    ealuated seeral metris emlyee egagemet tter uderstad hw eetie surt r eles dailyrk mdes traslates t rgaiatial errmae.

    maies, 82% emlyees are satised r highlysed with their wrklaes; mre tha hal that gruighly satised. Just 43% aerage maies a saysame, with a 21it dr etwee highly satised satised emlyees.

    j Stst (3 t +3 s)

    0-1-2-3 1 2 3

    Terrmig cmaiesAerage cmaies

    Lw

    Middle

    High

    (J Satisati)

    (Wrklae Satisati)

    0%

    10%

    20%

    30%

    40%

    50%

    WORKPLACE SATISFACTION

    Top-performing CompaniesAverage Companies

    Not At All

    Satisfied

    Neutral Satisfied HighlySatisfied

    40%

    42%

    32%

    11%

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    Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM 21Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM

    80

    64

    98Highest

    WPI Score

    8 LowestWPI Score

    Top-Performing Companies

    WPI Score

    Average Companies

    WPI Score

    16 pointgap

    Where did ur surey resdets lad the WpI sale,i whih 100 is a eret sre? The WpI sre r all sureyresdets was 67. Searatig traked maies rmaerage shwed a 16it ga i WpI sre, with t maies at 80.

    Earlier, surey resdets idetied sigiat imremeti eery wrk mde gie etter wrk saes. I th terrmig ad aerage maies, resdets idiatedthat imremets i elemets suh as light a d air quality,uriture mrt, layut utiality, isual aess adausti qualities wuld irease the eetieess theirwrklaes.

    tHe 2008 wPi bencHmarK

    The eetieess saes where wrkhaes makes a dieree i suessulemlyee errmae ad emlyeesatisati i kwledge emy wrklaes. Terrmig maies aredesigig mre eetie wrklaes tha

    mst, ut all maies a d mret make their wrk eirmets ettersurt usig, llaratig, learigad sialiig t imre rgaiatialerrmae.

    These digs are ased a surey desigedy Gesler i llarati with a ideedetresearh rm. The surey was duted with aradm samle 900 ulltime, ife wrkers.Resdets ered all sta leels, with equaldistriuti arss the tietal U.S. ad rmaried idustries iludig akig ad ae,tehlgy, sumer rduts, legal, autig,sultig, eergy, media, etertaimet, adtrrt rgaiatis.

    asurig wrklae eetieess is aluale; uderstadigtly what dries eetieess u r dw allws maiesx rlems ad magiy stregths t desig a wrklae

    t is eetie r kwledge emy wrk mdes.

    slers Wrklae perrmae IdexSM (WpI)asuremet ad aalysis tl r wrk eirmetss liets uderstad seially what mrisese eetieess s that desig slutis a e highly

    geted. The WpI is a weealed re ad stuayluati tl that reates a idex ased wrk mdeality, wrk sae eetieess r wrk mdes, ade set, as well as the quality idiidual attriutes h tye wrk sae. The 2008 Wrklae Sureyses are w art Geslers glal dataase that

    ides liets with maratie irmati rhmarkig urses.

    orKPlace Performance inDexSM

    wPiLightLayut Air Strage Furiture Privacy/Access

    critiality Time Set Sae Eetieessr Wrk Mdes

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    Usig Geses Wopace Peomace IdexSM (WPI) measuemet ad aasistoo o wo eiomets, we assessed te eatiosips betwee wo modes,wopace eectieess ad e busiess peomace metics. Ou eauatioased tese questios:

    q: T s t ts t s t st f sss? h t t sss ts?

    q: d s t tss ts tt?

    Te esuts sow tat as a compas WPI ises, tei scoes o mutipe busiessmetics aso ise, icudig pot, maet positio, ioatio capabiities, empoeeegagemet ad bad. Fo pot aoe, te ige WPI scoes o top-peomigcompaies tasated to 7 to 14-poit ige pots acoss a idusties.

    coRpoRATE RESponSIbILITY

    STRonG bRAnD

    MARKET LEADERSHIp

    WoRK/LIFE bALAncE

    EMpLoYEE EnGAGEMEnT

    pRoFIT

    nDing tHree

    effectiveworKPlace DesignDirectlY correlatesto better businessPerformance.

    InnovATIon

    ATTRAcTS + RETAInS TALEnT

    vALUES pEopLE

    Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM 23Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM

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    Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM 25Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM

    betterfinancialPerformance

    Fiaial errmae is the rerste measurigusiess suess. I the kwledge emy, rratertaility ad grwth are drie mre y rgaiatialaailities tha y trl er hysial assets. This isreeted i IbMs 2008 glal cEo study i whih market

    atrs ad ele atrs were rated equally as the tdriers aetig usiesses. Additial atrs iludigmarket leadershi, iati, rad, ad emlyeeegagemet reate a multidimesial ttm lie thatdries rt ad reeue stregth.

    72

    18%

    25%

    Average Companies Top-Performing Companies

    (Prot increase)(Prot increase)

    (WPI Score) (WPI Score)

    60 64 82

    0

    5%

    10%

    15%

    20%

    25%

    30%

    16%

    22%

    Resdets at the maagerleel ad ae were askedt rert rt ad reeuegrwth. Researh idiatesa high leel dee ithe auray maagemetresses t questis autthe aial errmae their may.

    WpI sres rise, the threeyear aerage rt grwth maies ireases, hittig 28.2% at the highest leels,st twie as high as the lwest WpI sres ad ethirdher tha the extest set WpI sres.

    Ee aerage maies make etter rts whe theirwrklae sres g u. Aerage maies with a WpI 72 shw rt grwth 18% ersus 16% at maieswith a 12it lwer WpI.

    HigHerwPiscore

    Delivers

    %

    %

    %

    %

    %

    %

    0

    0-40 41-50 51-60 61-70 71-80 81-90 91-100

    (WPI Score)

    (Proft increase)

    14.4%

    28.2%

    Three-Year Annual Average Profit Gr owth vs. WPI Score

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    Gese 2008 Wopace Sue / Uited States / Te Wopace Peomace IdexSM 27Gese 2008 Wopace Sue / Uited States / Te Wopace Peomace idexSM

    70 80 90 100

    cmaies whih raked highest themajrity eight uiersally aetedmeasures rrate leadershi, iludigaial, rad, ad emlyerhiemeasuremets.

    toP-PerformingcomPanieswpi=80

    40 50 60

    PrOFIT GrOWTh

    InnOvATIOn CAPITAl

    hUMAn CAPITAl

    EMPlOyEE EnGAGEMEnT

    BrAnD CAPITAl

    MArkET COMPETITIvEnESS

    (WPI Scoe)

    averagecomPanieswpi=64

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    Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM 29Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM

    2

    2

    4

    4

    6

    6

    8

    8

    10

    10

    h ct its

    M compa aues peope.

    M compa poides wo/ie baace.

    9.7

    9.5

    (WpI Sre)

    (WpI Sre)

    4.4

    040 4150 5160 6170 7180 8190 91100

    040 4150 5160 6170 7180 8190 91100

    M compa attacts ad etais te best taet.

    (WpI Sre)

    4.6

    9.6

    040 4150 5160 6170 7180 8190 91100

    Additial huma aital measures shw the same aligmet;maies with the highest WpI sres hae lse t eretscoresonvaluingpeople,attracting/retainingtalentandwork/lifebalance.Scoresforvaluingpeoplearetwotothreetimes higher whe WpI sres are 80 r mre ersus the040 gru.

    As rgaiatis mete, ireased leels egagemetare ritial r realiig iati, seed t market, adetterleeraged itelletual aital. The aial imliatis this emtial mmitmet are lear thrugh ur researhdigs ad thers; a ladmark UK study shws that ireasig

    j satisati ad rgaiatial mmitmet auts r10% greater rtaility ad 23% greater rdutiity.18

    2.8

    Ogaizatioa Commitmet

    (WpI Sre)

    4.7

    9.7

    040 4150 5160 6170 7180 8190 91100

    2xige

    ceree bard dees emlyee egagemet aseighteed emtial eti emlyees eel r the

    may that iuees the exediture disretiaryrt.16

    lyee egagemet has eme ireasigly imrtatusiess suess i the kwledge emy; etigle t a rgaiatis alues ad rad reates a sese

    meaig ad alue that mlemets ash ad eetsmesati. Researh y The Gallu orgaiati its

    igher errmae, rtaility ad teure rm mre

    egaged emlyees, ad seeral atrs i Gallus Q12system, a researhased diagsti r emlyee egage met, relate t wrklae resures, may rad, adsurt wrk mdes.17

    Gesler studied atrs assiated with emlyee egagemetad huma aital t uderstad the imat that eetiewrklaes uld hae this aset rgaiatial aaility, iludig reruitig ad reteti, hirig t talet,wrklie alae, ad aluig ele.

    gher workplace scores directly aligned

    th higher scores on indicators of employeegagement. In high-WPI companies,

    b satisfaction rankings are three times

    gher and organizational commitment

    twice as high.

    He value ofmPloYee engagement

    et its

    Wopace Satisactio

    9.7

    (WpI Sre)

    2.9

    040 4150 5160 6170 7180 8190 91100

    3xige

    2

    4

    6

    8

    10

    Job Satisactio

    9.7

    (WpI Sre)

    2.4

    040 4150 5160 6170 7180 8190 91100

    3xige

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    Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM 31Gese 2008 Wopace Sue / Uited States / Wopace Peomace IdexSM

    Kwledge emy rgaiatis seek iati as asure metitie adatage. busiess Week magaiesaual Mst Iatie cmaies list, miled with thebst csultig Gru, elerates maies r aluigreatie ele, estalishig reatie ultures, diersiyigtheir idea rtli ad seekig iati whether emitimes are gd r ad.20

    our researh ud that iati aital measures arehigher at maies with strger WpI sres; eirmetsthat etter surt the llarati, learig ad sialiigwrk mdes d a etter j allwig the seeds iatit e urtured ad grw.

    wHat everY comPanYwants: innovation

    2

    4

    6

    8

    10

    M compa is ioatie. M compa ceates quait poducts ad seices.

    9.6

    (WpI Sre)(WpI Sre)

    5.85.3

    9.7

    040 4150 5160 6170 7180 8190 91100 040 4150 5160 6170 7180 8190 91100

    The wrklae is a asset that rgaiatis a use tmake trasrmatial imremets t their rgaiatialaailities ad drie strger aial errmae.

    Higher WpI sres traslate t imremet key metristhat matter i the kwledge emy: talet attrati adreteti, rad stregth, market leadershi, reatiity, iati, rts ad reeue.

    2

    4

    6

    8

    10

    M compa is a maet eade.

    9.4

    (WpI Sre)

    6.4

    040 4150 5160 6170 7180 8190 91100

    s 2007 aual surey glal rads, Iterrad assertst rads are alue geeratrs r usiess, aked uheir researh idiatig that aerage, rads autmre tha ethird sharehlder alue, with rmietal rads deriig u t 70% their alue rm radity ale.19

    dditi t surtig the wrk that ele d, a wrklaeaks lumes aut a may, giig emlyees adtrs a isual it reeree that reets the mays

    missi, alues, ad rad. Strg assessmets radatrs suh as reatiity, llarati, ad rrateressiility are assiated with higher WpI sres adie ersa.

    bridgig rad, emlyee egagemet ad aialerrmae, market aital illustrates eretis a mays aial stregth, market leadershi admaagemet quality.

    uilDing branD anDarKet comPetitiveness

    t b, mt it ct its

    M compa aues ceatiit. M compa aues coaboatio.

    9.7

    (WpI Sre)(WpI Sre)

    3.23.2

    9.7

    040 0404150 41505160 51606170 61707180 71808190 819091100 91100

    M co mpa as sup eio ma ag eme t M com pa exibit s co p o ate esp o sib i it .

    9.5

    (WpI Sre)(WpI Sre)

    4.64.1

    9.6

    040 0404150 41505160 51606170 61707180 71808190 819091100 91100

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    33Gese 2008 Wopace Sue / Uited States

    researcH at gensler metHoDologY

    Gese 2008 Wopace Sue / Uited States

    ontinueDxPloration

    sler udertk a twart iitiatie t uderstad hw the08 Wrklae Surey digs resated with ur liet artersd withi ur w desig teams.

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    Gese 2008 Wopace Sue / Uited States 35Gese 2008 Wopace Sue / Uited States

    abouT genSler

    Gesler is the wrlds leadig desig rm r usiess. We erur liet arters wellirmed, mellig, ad iatiedesig ideas that hel them adat t metitie hages aderrm at their est.our Desig+perrmae rgrams ehae the ratialaliati desig t ur liets usiess jeties thrughrigial researh, ehmarkig, est raties ad rjetased exertise.This Desig+perrmae Rert eatures ur 2008 WrklaeSurey, a quatitatie assessmet the rle that wrklae desiglays i usiess ad idiidual errmae.

    rs TAdreas Adreu, D.S.christie barerEliaeth RirdaErik Lukew + cstas TDiae Hskis, FAIA, LEEDJaet pgue, AIA, IIDA, LEEDJim Williams, IIDA, ncIDQAdrew GararWrtelGary WheelerGerais Tmki, AIA, LEEDTm vehienila Leiserwit, ncIDQ

    ct + et TMark clemaAy JhsJe LiaKate KirkatrikTiay Riard

    isttRiard vehi, new Yrk

    ptbey cha: erTim Sar: iside rt erad age 1owe Raggett: age 36chris barrett Hedrih blessig:age 40 ad iside ak erni Lehux: ak er

    Gensler Design+PerormanceReport is rdued y Gesler2008 ad shuld t ererdued i art r iwhle withut ermissi.T mmet r request additialies, lease write t us [email protected].

    Team and producTion noTeS

    oFFiceS

    att ga

    ast Tx

    bt md

    b chn

    bst ma

    ctt nc

    c il

    ds Tx

    d co

    dtt mi

    d uae

    hst Tx

    l css wi

    ls vs nv

    l uk

    ls as ca

    mst nj

    n y ny

    nt b ca

    p az

    S d ca

    S Fs ca

    S js ca

    S js crc

    S r ca

    Stt wa

    S chn

    T Fl

    T jpn

    wst dc

    11. natial Researh cuil, cmmittee Tehiquesr Ehaemet Huma perrmae: ouatialAalysis, The chagig nature Wrk: Imliatisr ouatial Aalysis, Washigt, Dc: natialAademy press, 2001.

    12. R crss ad Lauree prusak, The pele That Makeorgaiatis St or G, Harvard Business Review,2002, vl. 80, n. 6.

    13. Rert D putam, Tuig i, tuig ut: The stragedisaearae sial aital i Ameria, 1995, PoliticalScience and Politics 28: 664683.

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    19. Iterrad Glal brads Surey,

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    21. Hay Gru Most Admired Companies ad Best Places toWork,www.haygroup.com

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    Leslie perlw, Fidig Time: Hw crratis,Idiiduals, ad Families ca beet rm new Wrkpraties, crell Uiersity, 1997; ad Ltte baily,Jye K. Flether ad Derah Kl, Uexetedcetis: csiderig Emlyees persal Liesca Reitalie Yur busiess, MIT Sla MaagemetReiew, 38(4), Summer 1997, . 1119.

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    Iid.

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    ceter r Wrkre Deelmet, The Teahig Firm:Where prdutie Wrk ad Learig cerge, Eduati Deelmet ceter, newt, MA, 1998.

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    Ameria Siety r Traiig & Deelmet (ASTD),2007.http://www.astd.org/astd/research/research_reports

    Gary J. cessre, csiderati Seleted Iuees Wrk plae Learig, May 1996 (ERIc ED 401 420).

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    Dnotes

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