2010 - 1 -

Insead Mission Statement

As an educational institution, our mission is to promote a non-dogmatic learning environment that brings together people, cultures and ideas from around the world, changing lives, and helping transform organisations through management education.

Through teaching, we develop responsible, thoughtful leaders and entrepreneurs who create value for their organisations and their communities.

Through research, we expand the frontiers of academic thought and influence business practice.

2010 - 2 -

Visão, Missão e Valores

 Visão:  O que queremos ser e para onde queremos ir?

Missão:  Porque é que esta Empresa existe? Qual a ideia/conceito que presidiu à criação deste negócio?  Trata-se da razão fundamental da existência de uma Empresa.

Valores:  De  que  forma  vamos  trabalhar  para  chegar  à  Visão  e  mantendo-nos 

alinhados com a nossa missão? O que valorizamos? 

Visão

Valores

Missão

Valores

2010 - 3 -

O que gostaria de criar como líder?O poder da Visão…

A Visão é ……… • Deve dizer respeito ao longo prazo

• Deve retratar o “estado ideal”

• Deve ser estimulante e desafiante para o projecto da equipa

• Deve “inspirar” à acção

• Deve dar direcção e orientar

• Deve ser curta e objectiva

• Deve ser única: só se adapta ao seu projecto

• Catalizador da acção.

2010 - 4 -

Exercício preparação Visão

Descreve o que vês…

2010 - 5 -

Exemplos Visões de Empresas

To make the world's information universally accessible and useful

Toyota aims to achieve long-term, stablegrowth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders.

To build a place where people can come to find and discover anything they might want to buy online

2010 - 6 -

Exemplos Visões de Empresas

To bring inspiration and innovation to every athlete* in the world*If you have a body, you are an athlete.

We create happiness by providing the finest in entertainment for people of all ages, everywhere.

To be the most successful computer company in the world at delivering the best customer experience in markets we serve.

2010 - 7 -

VisãoAcid test

Concreta e específica

Desafiadora e excitante

Positiva e inspiradora

Um objectivo ambicioso

Atingível

2010 - 8 -

– No cynism

– Nurturing and promulgation of “wholesome American values”

– Creativity, dreams, and immagination

– Fanatical attention to consistency and detail

– Preservation and control of the Disney magic

– No cynism

– Nurturing and promulgation of “wholesome American values”

– Creativity, dreams, and immagination

– Fanatical attention to consistency and detail

– Preservation and control of the Disney magic

Exemplos de valoresDisney

2010 - 9 -

– Universalidade

– Independência

– Democracia

– Cobertura Global

– Respeito Mútuo

– Acção efectiva no caso das vítimas individuais

– Universalidade

– Independência

– Democracia

– Cobertura Global

– Respeito Mútuo

– Acção efectiva no caso das vítimas individuais

Exemplos de valoresAmnistia Internacional

2010 - 10 -

Mission: to enable people and businesses throughout the world to realize their full potential.

Our mission reflects our six core values, which embody our ethical approach to business and

our role as a committed corporate citizen in each of the countries and communities where we

operate. Our ability to deliver on our mission depends on intelligent, creative people who

share these values:

– We act with integrity and honesty.

– We are passionate about our customers and partners, and about technology.

– We are open and respectful with others and dedicated to making them better.

– We are willing to take on big challenges and see them through.

– We are self-critical, questioning, and committed to personal excellence and self-improvement.

– We are accountable for commitments, results, and quality to customers, shareholders, partners, and

employees.

Mission: to enable people and businesses throughout the world to realize their full potential.

Our mission reflects our six core values, which embody our ethical approach to business and

our role as a committed corporate citizen in each of the countries and communities where we

operate. Our ability to deliver on our mission depends on intelligent, creative people who

share these values:

– We act with integrity and honesty.

– We are passionate about our customers and partners, and about technology.

– We are open and respectful with others and dedicated to making them better.

– We are willing to take on big challenges and see them through.

– We are self-critical, questioning, and committed to personal excellence and self-improvement.

– We are accountable for commitments, results, and quality to customers, shareholders, partners, and

employees.

Exemplos de missão e valoresMicrosoft

2010 - 11 -

• We act with integrity and honesty.

– We are passionate about our customers and partners, and about technology.

– We are open and respectful with others and dedicated to making them

better.

– We are willing to take on big challenges and see them through.

– We are self-critical, questioning, and committed to personal excellence and

self-improvement.

– We are accountable for commitments, results, and quality to customers,

shareholders, partners, and employees.

• We act with integrity and honesty.

– We are passionate about our customers and partners, and about technology.

– We are open and respectful with others and dedicated to making them

better.

– We are willing to take on big challenges and see them through.

– We are self-critical, questioning, and committed to personal excellence and

self-improvement.

– We are accountable for commitments, results, and quality to customers,

shareholders, partners, and employees.

Exemplos de missão e valoresMicrosoft

2010 - 12 -

Exemplos de missão e valoresGoogle

Mission: To organize the world’s information and make it universally accessible and useful.

Core Values

1) We want to work with great people2) Technology innovation is our lifeblood3) Working at Google is fun4) Be actively involved; you are Google5) Don’t take success for granted6) Do the right thing; don’t be evil7) Earn customer and use loyalty and respect every day8) Sustainable long-term growth and profitability are key to our

success9) Google cares about and supports the communities where we work

and live10) We aspire to improve and change the world

2010 - 13 -

Exemplos de valoresCritical Software

Mission Our mission is to provide dependable and innovative technologies and engineering

solutions for mission and business critical information systems across several industries.

Vision Our vision is to become an international software technology and engineering business

recognized for excelling in the provision of pioneering and innovative solutions in multiple markets while ensuring the highest quality and dependability. 

Values

Our values are embedded in our daily activity:  Global Vision: we want to compete in the most mature markets throughout the world Customer focus: we are strongly committed to customer satisfaction Quality: we have a quality driven culture focused on engineering and technology

excellence Re-investment and Growth: we re-invest company profits to support and boost our

growth People and Community: we believe that merit, energy and a strong will can make a

difference Innovation and R&D: we promote creativity and imagination to successfully

introduce new technologies

2010 - 14 -

Análise SWOT

Pontos Fortes (Strenghts) • Que vantagens detemos? • O que fazemos bem? • A que recursos temos acesso? • Que aspectos positivos os outros

destacam em nós?• O que os nossos

Clientes/utentes/alunos valorizam em nós?

Pontos Fracos (Weaknesses)

• O que podemos fazer melhor? • O que não fazemos tão bem quanto

gostaríamos? • O que devemos evitar?• Que aspectos os nossos Clientes

gostariam que melhorássemos?

Oportunidades (Opportunities)

• Que oportunidades temos à nossa frente?

• A que tendências devemos estar atentos?

• O que está a mudar no negócio?• O que as universidades líderes estão

a fazer?

Ameaças (Threaths)

• Que obstáculos enfrentamos? • O que a nossa concorrência está a

fazer? • Os requisitos e pressupostos da

nossa função estão a mudar? • Temos dificuldades em atingir os

resultados e porquê? • Alguma das nossas fraquezas

poderão vir a ameaçar o nosso sucesso?

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