2010-11 Auxiliary Services Annual Report

San Mateo County CoMMunity College DiStriCt

auxiliary ServiCeS

Annual Report 2010 - 2011Welcome Note

CSM College CenterThe Bookstores

Food ServiceSan Mateo Athletic Club

San Mateo Aquatic Center

Welcome Note the Bookstorescsm college ceNter

On the cover: SMCCD students (L-R) Michael Corzonkoff, Emma Briones, Heinrich Relosimon, Christopher Holmes, Alexa Padilla, Eric Claybon, and Caitlin Bortoli. Photo & cover design courtesy of SMCCD Boookstores student employee - Amanda Bortoli.

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AfterjustovertwoyearsoperatingtheBookstoreoutofBuilding34,thenewBulldogBookstoreopenedinthebrandnew state-of-the-art College Center (Building 10) at CollegeofSanMateo.Thisexquisitenewfourstorysignaturebuildingis locatedattheheartoftheCSMcampus.Amongthemanyoccupants of the building are the Bulldog Bookstore, PAWS for Coffee,The Market,Campus Copy & Post (allBookstorerunoperations),theTerrace Grill,theBayview Dining Room,Student Services,Business Services,administration,facultyandtheDigital Media program.

ThebuildingopenedonApril8,tothedelightoftheentire campus. The brand new Bookstore is a well-designed,comfortableplaceforstudentsandstafftocometoperusethenewestcollegiateretailitems,pickupalatte,anafternoonsnackatthemarket…andofcourse,alloftheirsuppliesandacademicneeds.ThefeedbackfromallvisitorshasbeenwonderfulandsaleshavealreadyincreasedduetotheadditionofthecoffeeandconvenienceenterprisesundertheBookstoreumbrella.

The completion of this building marks the end ofconstructionthathasimpactedtheBookstoressince2005whenthe Skyline Bookstore began the design and programmingof theirnew location inBuilding6,opened in2007, and therenovationoftheCañadaBookstoreinBuilding2in2008.ThisacademicyearwillbethefirstinanumberofyearsinwhichtheBookstoreswillalloperatewithoutswingmovesandtemporaryspaces.Theentiremanagement,classifiedandstudentstaffareextremelygratefultotheDistrictforthesupportofourmissionto serve students and staff in the best equipped, beautifullydesignedBookstoresintheBay10.

Photo courtesy of Laura Brugioni

Tom [email protected] ChancellorAuxiliary Services &Enterprise Operations

It seems that each year I open this note by talking about what a challenging year we have had. This year is no different. Due to the State budget crisis, we continue to see lower enrollments which have a dramatic effect on our short term

financial stability. As you continue reading, you will notice that despite the challenges we face, the opportunities we have seized to enhance our services are numerous. This year saw the opening of the exquisite and dynamic College Center Building at CSM housing numerous programs and services including the many auxiliary services that inhabit the first and second floors of the building. This year also marked the first full year of operations for the San Mateo Athletic Club which ended the year with just under 3,400 members and revenue just over $2 million dollars. We have also added a coffee service at College of San Mateo known as PAWS for Coffee which opened in late spring and has become an instant hit with students and staff. We opened the first copy center at CSM in years and assumed the operation of the Skyline Copy Center adding this new business to the bookstore operations unit. Lastly, the District Bookstores, the flagship of the Auxiliary Services continues to lead the State in textbook rentals and other affordable means of providing access to educational materials for students. As you read through these pages you will notice that despite our challenges, we continue to grow. Within every challenge there is hidden an opportunity waiting to be realized. The over 200 people working in Auxiliary Services are continually working to find new and innovative ways to serve our community. I think that you will agree with me that opportunities are everywhere! I want to offer special thanks to a stellar team of staff and students who helped put this publication together. Skyline Bookstore manager Kevin Chak, along with his team of talented student employees (Amanda Bortoli, Gilbert Bui, Michael Alarcon, and Alexa Padilla) created this publication from photo design to layout and had many of our students and staff provide the beautiful pictures herein. We are all very proud of our accomplishments this year and are happy to share them with you. Thank you for your support and patronage! We look forward to bringing you more innovations in addition to superior service in the year ahead!

staffiNg chaNges

Weareveryfortunatetohaveourmanagementandclassified staff in all three Bookstores. This year, two moreformer CSM students have risen through the ranks at theBookstores.JamesPeacock,agraduateofCSM,wasnamedthe manager of the College of San Mateo Bookstore afterworkingasastudentemployee,ashorttermemployeeandTextbookManager.JamesservedasInterimManagerfor18monthsaftertheretirementofJudyWorster.WearethrilledtohaveJamesleadingtheteamattheCSMBookstore. We have also welcomed another CSM alumnushome.BenCathieworkedasastudentemployeeatCSMandthroughthecompletionofhisBachelor’sdegree,afterwhichhelefttoworkinanelementaryschool.However,whentheposition of Shipping and Receiving Operations Assistantopened up at the CSM Bookstore, Ben enthusiasticallyapplied and was hired as the new Operations Assistant.Benhaslearnedtheoperatingsystemquicklyandhasusedhis organizational skills to improve our processes in theBookstore.Benpossessesanenormousamountofpatienceand is a mentor to many. His patience and understandingaremainreasonswhyhiscustomerserviceisamongthebestthereisontheBookstoreteam. FaamanuAlalawasastudentemployeewithuswhileattendingCañadaCollege.Faamanuworkedasacashierandwasespecially instrumental inhelpingto initiallyopenthePony Espresso coffee shop run by the Cañada Bookstore.

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Faamanu learnedsomuchabout it thatwhen thepositionof Operations Assistant at Cañada Bookstore opened, sheimmediately applied. Faamanu is the latest addition to theCañada team and is a great asset to the store. In additionto overseeing the operations of the very successful PonyEspresso, she has become very involved working in theSuppliesDepartmentandhascreatedvery innovative,costsaving kits for students that include textbooks or requiredsupplies along with other items to assist them with theirstudies. At thispoint,allbutonlyoneof theclassifiedandmanagement staff in the Bookstores started as studentemployees. We are very proud of our record of employingstudentsandtrainingthemtoeventuallyleadthestoresnowandinthefuture. Shortly after the spring semester, long time staffmemberatCSMJoPisamadethedecisiontoretirefromtheDistrict.JoworkedatCSMformorethan20yearsandspentalmost all of those years working at the front end. Jo wasalwaysthefirstsmilingfacethatnewandreturningstudentssawwhentheyenteredtheBookstore. Jowas instrumentalinmentoringmanystudentemployeesandotherstudentsinhertimeattheBookstoreandreallybecameasecondmothertomany.JowillbemissedbyallatCSMbutespeciallybyherco-workers.Wewishherthebestinherfutureendeavors.

studeNt employees TheDistrictBookstoresarefortunatetohavethetalentsofmanystudentsworkingintheBookstoresatallthreeColleges.StudentemployeesprovideessentialperspectiveontheneedsofstudentstotheBookstoremanagementteamandclassifiedstaff, provide essential services to the Bookstore and are ableto learnhowtowork ina fastpacedretailenvironmentwithafocusonexceptionalcustomerservice.Manyofourstudentemployeesaresosuccessful that themajorityof theclassifiedand professional supervisory staff working in the Bookstorestodayactuallystartedasstudentemployees.

Outstanding “senior” students in each Bookstoreprovide exceptional service and serve as mentors and rolemodels fornewer studentemployees.FromCSM,Lu Zheng,Sandy Bualop,Patrick O’Leary;fromSkyline,Caitlin Bortoli,Amanda Bortoli, Jennifer Wong, Dana Christensen, Kayla Gallagher, Maritza Monreal; and from Cañada, Charles Cianos, Reshma Prasad, Alvin Lai, Felipe Gonzalez andLokesh Sehgal.Congratulationstoeachofthesestudentsonajobwelldone!

Photo courtesy of SMCCD Bookstores student employee - Amanda Bortoli.

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course materials sales

The sale of new and used textbooks, coursepacks,digital books and rental books are the core mission of theDistrictBookstoresandaccountforroughly85%ofthetotalsales in the District Bookstores. The Bookstore managers,JaiKumarfromCañadaCollege,KevinChakfromSkylineCollegeandJamesPeacockfromCollegeofSanMateo,workverycloselywithourfacultyandacademicsupportstaffaswellaspublishingcompanyrepresentativestoensurethattheBookstoresmeettheirgoalinprovidingtherightbookatthebestpriceattheexacttimethestudentneedsit.Inadditiontothis,theBookstoremanagersarechargedwithobtainingas many used textbooks as possible as well as identifyingtitlestoaddtoourtextbookrentalprogram.TheBookstoremanagersalsoworkcloselywith theacademicdepartmentsupport staff, faculty and deans to coordinate constructivedialoguewithpublisherrepresentativestooffercustomizedtextbook packages and incentives that will result in lowerpricesforstudentsaswellasamoreuseful,tailoredproductforthestudents’learningexperience.

There are four major used textbook wholesalecompanies in the Unites States today. Every college anduniversity in the country sends its textbook list to thesewholesalers with the hope of obtaining as many usedtextbooks as possible. The key to success is getting thebooklistfromthefacultyasearlyaspossibletoworkwiththecompaniesforthelongestperiodpossible.Equallyimportantanddoublybeneficialtothestudentisourabilitytobuybackbooks at the end of each semester. When textbook ordersareprocessedbytheBookstoreontimeandthetextbookisbeingreadoptedinthesameeditionforthecomingsemester,theBookstorecangivethestudenta50%cashreturnonhisorherinvestmentandfurthersupplementthestockofusedtextbooksforfuturestudents.Usedtextbooksrepresentthebestoverallsavingstoourstudents.Priced25%lessthannewtextbooks,used textbooksareobtained througha rigorousprocurementprocessbyeachstoremanager.

h t t p : / / w w w. t e x t b o o k a i d . o r g Thisyear,textbooksalesdropped,withan8%overallreduction in new textbook sales and a 26% drop in usedtextbooksales.Coursepacksalesincreasedbyamodest4%.A bright spot continues to be our textbook rentals whichincreasedby27%thisyear.Thedeclineintextbooksalescanbe explained in large part by the reduced enrollment. Theincreaseinrentaltextbooksalsoaffectsthesaleoftextbooks.The more textbook titles we have to rent, the fewer booksstudentswillbuy.Becausethetextbookrentaltitlesarebooksthatareusedsemesteraftersemester,theimpactofthistypeofincreaseismostsignificantonusedbooksales.Therealsocontinuetobeincreasesinthenumberofcustompackagesadopted.Custompackagesaredesignedforaspecificcoursebyaprofessorandapublisherworkingincoordinationwiththe Bookstore management team. Custom textbooks oftenhaveapricingadvantageforstudentsandallowaprofessorto customize the material specifically for his or her class,leaving out other material that may not be germane tothe class. These packages cannot be obtained used and doimpactthesaleofusedbooksaswell.Skylinehasintroduceda number of newly designed packages this academic year.Lastly, the numerous on-line competitors which havecropped up this year, doing everything from selling bookstorentingbooks,havebeenanadditionalchallengeforbrickand mortar college bookstores across the country. Despiteall of our challenges, the unit sales of textbooks decreasedonly7%overlastyear.ThisisactuallyquiteexceptionalanddisplaysthecommitmentofourstudentcustomersaswellasourfacultyandstafftosupportthecampusBookstores.

Photos courtesy of Amanda Bortoli and Kevin Chak.

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2010-‐11 Course Materials Sales Comparison SMCCCD Bookstores CSM Description 2009-‐10 2010-‐11 $ Difference % Difference New $1,734,330 $1,408,765 $(325,565) -‐23% Used 879,696 633,996 (245,700) -‐39% CoursePacks 63,769 87,854 24,085 27% Total 2,677,795 2,130,615 (547,180) -‐26% Rental 17,988 24,519 6,531 27%

NTE (Unit Sales) $2,979,210 $2,352,169 $ (627,041) -‐27%

SKYLINE New $1,643,364 $1,605,889 $(37,475) -‐2% Used 627,693 558,476 (69,217) -‐12% CoursePacks 87,322 72,237 (15,085) -‐21% Total 2,358,379 2,236,602 (121,777) -‐5% Rental 42,703 85,144 42,441 50%

NTE (Unit Sales) $2,651,100 $2,691,100 $40,000 1%

CANADA New $886,252 $ 950,152 $ 63,900 7% Used 370,403 295,843 (74,560) -‐25% CoursePacks 49,783 49,877 93 0% Total 1,306,439 1,295,872 (10,567) -‐1% Rental 143,079 167,799 24,720 15%

NTE (Unit Sales) $1,952,438 $2,015,805 $63,367 3%

TOTAL District New $4,263,946 $3,964,806 $(299,140) -‐8% Used 1,877,792 1,488,315 (389,477) -‐26% CoursePacks 200,875 209,968 9,093 4% Total 6,342,613 5,663,089 (679,524) -‐12% Rental 203,770 277,462 73,692 27%

NTE (Unit Sales) $7,582,748 $7,059,074 $(523,675) -‐7%

textBook reNtal program

Thetextbookrentalprogramcontinuestoflourishandserves as a model for college bookstores around the country.ThankstothejointeffortsofViceChancellorTomBauer,theDistrict Foundation team (in partnership with our DistrictBookstore and auxiliary vendors) and the very innovativework on the part of Cañada Bookstore manager Jai Kumarin collaboration with campus partners, more than $100,000was raised and allocated to fund the purchase of additionaltextbooksfortherentalprogramnowactiveatallthreeoftheColleges.Inaddition,theBookstoresadded$80,000worthofbookstotheprogramusingitsreservedollars.CañadaCollegecontinuestoleadinitseffortstoraisefundsfortheprogramaswellmakingCañadaBookstoretheleaderintextbookrentalsintheDistrictandpossiblytheState.TheDistrictBookstoresnowboast more than 1,200 titles in the textbook rental programsatthethreeColleges,spanningmostdisciplines.Theseeffortsaccount for the increase in textbookrentals thisyear.Late intheacademicyear,SkylineCollegePresidentReginaStanbackStroud committed $100,000 and CSM President Mike Clairecommitted$10,000 to the textbook rentalprograms for theircampuses. These generous commitments will undoubtedlymakeamajorimpactonthe2011-12academicyear,withmanymore volumes and hundreds of titles added to the textbookrentalprogram.

Textbookrentalsincreased27%thisyearoverlastyear.Infiscalyear2009-10,theBookstoresrentedtextbooksvaluedat$815,000 for$203,000, saving studentsa totalof$612,000.In 2010-11, students rented textbooks valued at $1.1 milliondollarsfor$277,462,savingstudents$832,000.Theprogramhassavedstudentsmorethan$2.8millionsince2005withrecentinventoryadditionsincreasingthatnumberexponentially.Weexpectthecumulativesavingstotop$4milliondollarsbytheFall2012semesterwithourrentallibrary,whichstartedoutwith35titlesin2005,nowexceeding1,200titlesspanningalmostalldisciplinesandgrowingatarapidpacethankstothesupportoftheCollegesandgenerousdonors.SpecialacknowledgementandcontinuingcongratulationsgotoJaiKumar,manageroftheCañadaCollegeBookstoreandthestorestaffBrianHorwitzandLauraBrugioni,alongwithadynamicteamofstudentassistants.

TheCañadaBookstoreleadstheDistrictinallmattersconcerningtextbookrentalsandwasthefoundingstoreoftheprogram.JaiandhisteamreceiveunparalleledsupportfromtheCollege administration, along with faculty and staff, to makethisprogramashiningsuccessandenablingittobeduplicatedatbothCSMandSkyline.

***New Text Equivalent (NTE) updated to include both used books and rental books for the purpose of unit sales evaluation. NTE represents the value of all price to accurately measure unit sales.

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computer sales

computer sales, we experienced a commensurate decrease inourcostofsales.So,whiledisappointing,therewaslittleimpacttoourbottomlinefromthelossofthesesales.Theunfortunaterealityisthatwewillnotbeabletoofferthisvaluableserviceto our campus community. The District Bookstore team hasexpandedourofferingofDellcomputerproductsinstoresthisyearandhasrecentlystartedtoofferHewlettPackardproducts.Wewillcontinuetoofferproductsandservicesthatofferthebestvalueforourcustomers.

The District Bookstores’ partnership with AppleComputerendedsomewhatdramaticallyinApril2010withademand from Apple that the District provide dedicated, pre-determinedsquarefeetofretailspaceineachstore,asalaried,certifiedApplerepair techniciantoperformApplerepairsonsite,andademandthatwestockalevelofinventorythatexceedsourstandard for inventoryonhand. It isveryunfortunateastheserequirementsallbutendedApple’srelationshipwithmostcommunitycollegebookstoresacrossthecountryasfewcouldmeettheserequirements.OnlythelargestcampusstoreswillbeabletosellAppleproducts.ThisisnotthefirsttimeinApple’shistory that they have shifted their focus away from highereducation.Applewillreturntothemarketatsomepointinthefuture.Thatsaid,thelion’sshareofthedecreaseinsalesforthisfiscalyearisattributedtothedeclineincomputerproductsales.

Computer product sales decreased by $224,000 thisyear over last year. As there is little to no gross margin on

Photo courtesy of Kevin Chak.

Bookstore coNtriButioN

It is important to note that the Bookstores are self-sustainingandcoveralloftheirexpenses.ThereisnoGeneralFundsupportfortheBookstoresoranyotherDistrictenterpriseoperation. In addition, the Bookstores return money to theDistrictforadditionalsupportandforthesupportofstudentseachyear.

TheBookstoresareproudofthissupportandplanto

• $122,000insalaryandbenefitsupporttotheDistrict,whichoffsetsFund1expenses• $67,700insupporttothePeninsulaLibrarySystem• $6,000peryearinstudenttextbookscholarships• $14,000peryearinproductdonationstocampuscauses• $83,000inproducttosupportthetextbookrentalprogram

continue supporting the goals and objectives of the District.These contributions would not be possible if not for thecontinued efforts of the Bookstore team: from CSM, JamesPeacock, Jo Pisa, Mary Leonard, Jackie Collado, MunendraSharma and Ben Cathie; from Skyline, Kevin Chak, MartaCuellar,MattHernandezandTanTamWai;fromCañada,JaiKumar,BrianHorwitz,LauraBrugioniandFaamanuAlala.

Photos courtesy of Amanda Bortoli.

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fiNaNcial performaNce aNd iNformatioN

The Bookstore Fund budget for 2011-12 totals$7,422,700asindicatedonPage82.Thenetbeginningbalancefor the Bookstore Fund is $6,873,577. The budget includesprovisions for increased annual cash flow requirements,inventoryandfullmaintenanceneedsofthestorefacilities.

The following data reflects Bookstore operations forthefiscalyearbeginningJuly1,2010throughJune30,2011.ItincludesFall2010,Spring2011andSummer2011semesters.

R e g u l a rmerchandisesaleshavedecreasedsubstantiallythis year compared tolastyear.Thedecreasein textbook sales is a resultofourdecline inenrollmentduetotheStatefinancialcrisis.Averyhealthy$91,000increaseinthe sale of high margin food and convenience items, as wellasincreaseof$40,000inthesaleofschoolandofficesupplies,giftsandsundries,helpedoffsetthedecreaseintextbookandcomputerproductsales.

Computer sales, as stated previously, have declinedsharplythisyearduetothenowdefunctpartnershipwithAppleandadecreaseininstitutionalsalestotheCollegeswhicharecyclicalinnatureduetolifecyclereplacement.ItisimportanttonotethatsincetherelationshipwithAppleisnowendedforthe

Bookstores,theDistrictwillpurchasecomputersdirectlyfromAppleviaGeneralServices in the future.ThesesaleswillnotreturntotheBookstores.

There was a notable decrease in cost of goods soldcommensurate with the decrease in computer product salesbutalsothestrictmanagementofourinventory.TheBookstorereportedashrinkage(loss)of4tenthsof1percentthisyear.Theindustrystandardis2%.Thisisattributedtotheintroduction

of an additional physical inventory performed in October ofeachyeargoing forward.Weexperimentedwith theOctoberinventorythisyear.Whatwediscoveredisthatbyrunningtwophysical inventorieseachyear, itwasmucheasier toresearchandidentifydiscrepancies.Afterthesuccessweachievedthisyear,thiswillbestandardpracticefortheBookstoreseachyear.TotalOperatingExpensesincreasedslightlythisyearduetoanumberoffactors,includingincreasedsoftwareandhardwaremaintenancefeesaswellaswageandbenefitincreases.Despitethelossoftheotherincomederivedfromthecommissionon

Photos courtesy of Amanda Bortoli.

Bookstore Recap 2009-10 2010-11 $ Change % Change Total Merchandise Sales $ 7,873,046 $ 7,112,128 $ (760,919) -9.66% Cost of Goods Sold 5,543,684 4,668,077 (875,606) -15.79% Gross Profit 2,329,363 2,444,050 114,803 4.92% Total Operating Expenses 2,352,108 2,431,960 79,852 3.39% Net Income from Operations (22,746) 12,090 34,836 153.15% Interest and Other Income 432,995 456,670 23,675 5.47% Net Income Before Other Expenses 410,249 468,760 58,511 14.26%

Other Income: In-Kind Donation, POS System 0 0 0 100.00% Other Expense: Salary/Benefits, POS Contribution, Donations 204,250 272,920 68,670 33.62% Net change in Fund Balance $ 205,999 $ 195,840 $ (10,159) -4.93%

Bookstore Sales 2009-10 2010-11 $ Change % Change Regular Merchandise Sales $ 7,445,858 $ 6,909,140 $ (536,718) -7.21% Computer Products Sales 427,188 202,988 (224,201) -52.48% Total Merchandise Sales $ 7,873,046 $ 7,112,128 $ (760,919) -9.66%

Continued on page 8

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comiNg iN 2011-12 TheBookstoreteamisveryexcitedaboutincorporatingthereprographicoperationatSkylineCollegeintotheDistrictBookstore organization, along with the new Campus CopyandPost locatedatCSMinCollegeCenter,beginningJuly1,2011.ThesynergybetweenthecopycenterandtheBookstorewillresultinimprovedserviceinthecopycentersastheywillnowbeoperatingasretailenterprises.Studentemployeeswillbe able to learn new skills and have additional opportunitiestoworkandthecopycenterswillbenefitfromalargersupportorganizationoftheBookstoreteam.WewillbeaddingservicestobothcopycentersincludingFedExandmailservices,aswellasUPSshippingatreducedratesusingthebookstoreshippingcontract.

We are equally excited about the incorporation ofthe two coffee concessions that will be part of the BookstoreoperationtojoinPonyEspressowhichhasoperatedatCañada

College for three years. CSM has already opened PAWS forCoffeeinCollegeCenterthisApril.ServingStarbucksproducts,saleshavebeenverystrongasspeedandfriendlyservicearethebestthingsweserve;thecoffeeisprettygood,too!InJanuary2012,wewillopenthenewcoffeeconcessionatSkylineCollegewhich will reside in the Pacific Café servery in the StudentServices Building (Building 6). We expect construction to becompletebyDecember2011andlookforwardtoopeningonthefirstdayofclassesinJanuary2012.

The coffee enterprises add a valuable flavor to theBookstores. Coffee and books have always gone together!In addition, it has allowed for the Bookstore to supplementweakeningtextbooksaleswithadynamicandprofitablesalescategorythatimprovesourbottomlineconsiderably.Notonlydotheseconcessionshelpaddskillsetstoourclassifiedteam,buttheyalsoallowustooffermorejobsforstudents.

Applesales,werealizedanincreaseininterestandotherincome.Thisisdueinlargeparttotheincreaseintextbookrentalsthisyear.Weactuallysawreductionsinallothercategoriesofotherincomeandinterestincome.

The most impressive result highlighted below is thatdespitea$760,000lossinsalesthisyear,wemanagedtoreturnanetsurplusof$195,000toourreserve.Thisisonly$10,000less than we returned last year. This result could not havebeenaccomplishedwithoutthehardworkofeveryBookstoreemployee. It is truly noteworthy in such a difficult financialclimatefortheStateandourDistrict.Despitethechallengesthatfaceusfromcompetitorsallaroundandfromtheenrollmentissues,weremainconfidentthatwewillcontinuetomeetourfinancialgoalsandprovideexceptionalservicetotheCollegesandtheDistrict.

While the Bookstores ended 2010-11 in the blackafterallexpenses,itwasaverychallengingyearfinanciallyasarticulatedhere.Asstated,DistrictAuxiliaryandCommercialOperations are dependent on a strong, stable enrollment forcontinuedsuccess.Inadditiontousingournewfacilitiestotheirmaximumpotential,wewillcontinueourcommitmenttofocuson all efforts to improve service, offer more used textbooks,continuetogrowtherentalprogram,further integratedigitaltextbooksatallthreeColleges,increasetheamountofcustomandinstitutionallyadoptedtextbooksDistrictwideandfurthermaximize the interest and other income potential of all thecampusBookstores.Insodoing,wewillremainwellpositionedfor future growth as we serve the students of the San MateoCountyCommunityCollegeDistrict.

Photos courtesy of Amanda Bortoli and Kevin Chak.

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food serviceTheCafeteriaFundbudgetfor2011-12totals$169,300.ThenetbeginningbalanceintheCafeteriaFundis$334,603.Beverage,SnackandFoodServiceVendors:

• TheDistrict’sbeveragevendingservicepartnerisPepsiBottlingGroup.(ThecontractwasawardedeffectiveJuly1,2007endingonJune30,2012.)• TheDistrict’ssnackvendingpartnerisActionVending.(ThecontractwasawardedonJanuary1,2007endingonDecember31,2011.)• TheDistricthasacontractwithKJ’sCafétooperatethecoffeeconcessionstandsatbothSkylineCollegeoperating

asElCapitanEspressoandCollegeofSanMateooperatingasDripCoffee.(ThecontractwasawardedonAugust16,2006andexpiredonAugust16,2011.)• TheDistrict’sfoodservicepartnerisPacificDiningServices.(ThecontractwasawardedonJuly1,2007endingonJune30,2010withanoptionfortwooneyearrenewals

thereafter.TheDistricthasrenewedthecontractforthe2011-12yearaspertheoptiontorenewinthecontract.)

Continued on page 10

Pacific Dining, under the leadership of RickMcMahon along with Sonia McMahon, Octavio Amezcuaand Hugo Ramos operate the food service at the threeDistrictcampusesafterbeingawardedthecontract inJune2007.

CollegeofSanMateohadamobilekitchenprocuredto augment operations after the demolition of Building 5(wheretheCSMcafeteriawaspreviouslyhoused).TheCSMcampus was served by the mobile kitchen and the newlyopened Le Bulldog (located in the Health and WellnessBuilding(B5)forthemajorityof2010-11academicyearuntilthegrandopeningofCollegeCenter(B10)onApril8,2011.TheTerraceGrillinCollegeCenteristhepremiereateryandgathering space on campus. On the first day of operation,thediningareawascrowdedwithstudentswhoimmediatelymade themselves at home. The servery boasts two servingstations.Thefirst,withabrickoven,serveshandmadepizzas,calzones, all things Italian, Mexican as well as our dailyspecialwhichincludesIndian,Chinese,Italian,MexicanandAmerican dishes. The other station, Rick’s American Grill,servesupallgrillitemsincludingburgers,chicken,porkas

wellaspaninis,soupandafullsandwichshop.Thesaladbarisfullystockedwithmorethan40itemstocreateyourownspecialsalad.Theadditionofthisnewbuildinghasindeedchangedthecampusphysicallyasithasgiventhestudents,facultyandstaffarenewedsenseofpride.Thediningareahas exceeded all sales expectations as students and staffcontinuetoworkcloselywithRickMcMahon’steamtorefinethemenutoaddresstheculinarytastesofourcommunity.

Skyline College’s Pacific Café continues to thrive.Located in the Student Services Building (B6) opened in2007, Pacific Café has long been “the place to be” at theSkylinecampus.Thereisseldomanhourofthedaywhentheareaisnotpackedwithstudentsstudying,eating,socializingor cozyingup in frontof the signaturefireplace located inthecenterofthediningarea.TherewillbesignificantmenuchangescomingtoPacificCaféinthe2011-12academicyearafterconsultationwithstudentsandstaffaswellaschangesto the servery itself to incorporate a coffee shopwithin itswallstomoreefficientlyservestudentsandprovideanotherareaforstudentstocongregate.

Photos courtesy of Beverly Madden and Kevin Chak.

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ThecafeteriaatCañadaCollegelocatedinBuilding5wasclosedforrenovationafterclassesinDecember2009.Cañada College is now being served by a mobile kitchenlocatedadjacenttoBuilding9aswellastheBookstoreandthe Pony Espresso operated by the Bookstore. Despite thechallenges of working in such a small environment withlimitedmenuoptions,thecampuscommunitycontinuestopatronizetheFarmHillGrillregularly.PartofthesuccessisduetothefactthatthestudentsareactivelyengagedwiththestaffandhaveregularmeetingswithRickandhisteamtoletthemknowwhattheyarecraving.Whiletheconstructionofthecafeteriaanddiningroomarestillunderway,theFarmHillGrillisfurthersupportedbytheeffortsoftheBookstoreteamwhohaveincreasedtheamountofsandwiches,paninisandotherprepared foods theysell in thebookstoreandatthePonyEspresso,operatedbyBookstorestaff.

Food service income has markedly decreased,booking a loss of $80,898 last year. The primary reasonfor the losswasthedisposalof themobilekitchenatCSMwhichwassoldinMarch2011.FurtheraffectingsalesistheStatefiscalcrisiswhichhasseverely impactednotonly theenrollment at all three Colleges but a decline in cateringrequeststhroughouttheDistrict.ThegoodnewsisthatwiththeopeningofCollegeCenter, therehasbeenasignificantincreaseinfoodservicesalesatthatlocationaswellasrentalofthefacilitybyoutsidegroups.TheserentalshavenotonlybroughtinrentalrevenuetotheDistrictbutalsoincreasedfood sales resulting in commissions for the District. We

expectthecafeteriafundtoreturntoprofitableoperationin2011-12.

Vendingincomehasdecreasedby7.55%comparedto last year. The decrease in vending sales can be seen atall threeCollegeswhereconstructionclosuresofbuildingshave impacted the placement of vending machines on thecampuses.Machinesare slowlycomingbackon lineasweopennewbuildingsbutthevendingsalesarestillimpactedbythelowerenrollmentateachcollege.

Overall expenditures have increased substantiallythis year due to the disposition of the mobile kitchen. Allother expenses related to the repair and maintenance ofequipment at the three College dining locations is in linewithwheretheywerelastyear.

Income from food service and vending contractsenablestheDistricttoprovidefoodandbeverageservicestothestudents.Thesecombinedresources,alongwithinterestincome,alsoprovidesastableCafeteriafundnotrequiringsupportfromthegeneralfund.Thefundisalsoresponsiblefor the long-term maintenance and upgrading of agingfacilities and equipment, as well as all expenses relating totheongoingoperationalrequirementsunderthefoodserviceandvendingcontracts.ThecafeteriaandvendingoperationsarepartoftheEnterpriseFundandarefullyself-supporting.No General Fund dollars go to support any EnterpriseOperation.

Photo courtesy of College of San Mateo Community Relations and Marketing Department.


The350%increaseinOtherIncomeisduetofacilitiesrentalincomereceivedinthespringshortlyafterthenewCollegeCenter(Building10)opened.

ItisimportanttonotethatourAuxiliaryServicesvendorsoffergreatserviceaswellassupportforourstudentsviascholarshipsanddonations.Thefollowingarehighlightsofthesupportfromourvendors:

Pacific Dining:• $6,000peryearofthe3yearcontractinstudentscholarships($2,000percampus).• $27,900peryearofthethreeyearcontractinin-kindcateringservicessupportingtheScholarship

AwardsCeremonyateachcampusaswellasnumerousactivitiessponsoredbythePresident’sOfficeandAssociatedStudentsateachcollege.

• Commissiononsalespaidmonthlythatsupportthemaintenanceofallourfoodservicefacilitiesandequipment.

Pepsi:• $20,000donationeachyearofthefiveyearcontractusedtosupportcollegeendeavors.• $11,768insupportofthetextbookrentalprogramin2011-12basedona$1.00percaserebateonsales

throughthebookstoresandcafeterias;wereceivethissupporteachyear.• $13,500indonatedproducteachyearofthefiveyearcontract;eachcampusreceives100freecasesof

Pepsiproducteachyearofthecontract.• $6,000inmarketingdollarspercampuseachyearofthefiveyearcontracttosupportbookstore,food

serviceandassociatedstudentsendeavors.• CommissiononsalespaidmonthlywhichisturnedovertotheVendingCommissionstosupportthe

manyprogramsandservicestheyoffer.

Action Vending:• $3,000instudentscholarshipsperyeareachyearofthefiveyearcontract($1,000percampus).• CommissiononsalespaidmonthlywhichisturnedovertotheVendingCommissionstosupportthe

manyprogramsandservicestheyoffer.

Thesupportofourvendorsdisplaystheircommitmenttoourstudents,ourgoalsasaDistrict.Eachofthemisavaluedpartnerforwhichweareallgrateful.

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Cafeteria Fund summary:CAFETERIA FUND 2009-10 2010-11 $ Change % Change Food Service Income $104,568 $121,153 $16,585 15.86% Vending Income 80,718 74,627 (6,092) -7.55% Interest Income 2,390 2,922 532 22.24% Other Income 1,113 5,004 3,891 349.71% Total Income $188,790 $198,702 9,912 5.25% Expenditures 171,732 279,600 107,868 62.81% Net change in Fund Balance $17,058 ($80,898) ($97,956) 574.27%

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In spring 2010, the District opened a state-of-theart fitness and aquatic center on the campus of College ofSan Mateo in the newly constructed Health and WellnessBuilding.Thisincrediblenewbuildingprovidesclassroomsand labs for career and technical programs includingnursing, dental assisting, cosmetology, health fitness, anddentalhygiene(whenstatefundingpermits).

The San Mateo Athletic Club is a professionallymanaged enterprise program sharing the state-of-the-artfitness facility. The San Mateo Athletic Club shares theinstructionalandtrainingspaceontwolevelsoftheHealthandWellnessbuilding;thisincludesalargemainfloorandfour exercise studios on the second level, along with anaquaticscomplexwitha50meterOlympicsizecompetitionpoolanda25meterinstructionalpoolforAdaptiveFitnessand other group exercise classes. The San Mateo AthleticClub and its members enjoy this multi-use College of SanMateo facility which provides credit classes, non-creditclasses,communityeducationandadaptivefitness.

Operatingasanenterprise, theSanMateoAthleticClubisacommunity-centered,fee-basedoperationofferingnumerous service options to the San Mateo campuscommunity and the community-at-large. The concept ofa multi-use space enables the District to maximize the

saN mateo athletic cluB aNdsaN mateo aquatic ceNter

use of facility resources and create a revenue stream thatwill supplement the College budgetary needs, includingequipment maintenance and replacement. The San MateoAthletic Club provides the community broader access toCollegeofSanMateoanddemonstrates inaveryrealwaythattheDistrictisacommunity-basedorganizationservingabroadspectrumofeducationalandtrainingopportunities.Theconceptofmulti-usefacilitieshasgainedmuchattentionfrom other community colleges up and down the state.InteresthasbeensohighthatViceChancellorsJoseNuñezandTomBauerpresentedthisconceptinNovember2010attheCommunityCollegesFacilityConferenceinSacramento.

AnenormousamounthasbeenaccomplishedsincetheDistrictBoardofTrusteesapprovedhiringMediFit,ourfitnessmanagementpartner,andtheofficialstart-upofourSanMateoAthleticClubpre-salewhichbeganonFebruary1, 2010. We initially worked to assemble a top notch staff,starting with our General Manager Diana Thomas, andkey sales staff. We then immediately began solicitingmembershipswhileperformingdailytoursofthefacilityandpreparing thefitness center foraveryaggressiveprojectedApril1,2010openingdate.Havingjustcompletedourfirstfullyearofoperation,herearejustsomeofthehighlights.


Photo courtesy of Kevin Chak.

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District Participation Highlights:

courtesy desk

TheCourtesyDeskattheSanMateoAthleticClubhasevolved,functioningasacampusconciergesinceitsopeninginApril2010.Thoughthereareseveraldirectoriesaroundcampustohelpstudentsnavigateeasily,thecourtesydeskteamisaskedquestionsthroughoutthedayforthelocationofanddirectionstovariousbuildingsoncampus.Wehavealsohelpedcampusvisitorsbetterunderstandthecampusparkingpolicies.

The San Mateo Athletic Club has also receivedoutstanding comments about the friendliness of our frontdeskstaff,whichcontinuestoexceedexpectationsincustomerservice. From greeting members to handling transactionsvarying from personal training to apparel to cleaning lockerrooms, the Courtesy Desk has their hands full every dayand continues to provide the best possible experience for allmembers.

One of the goals of San Mateo Athletic Club is tointegrate the student and membership populations. This iscrucial to the successof thecluband ishandledprimarilyattheCourtesyDeskaswell.Enforcingcampuspoliciesaswellasclubpoliciesrequiresastaffthatiswellversedwiththewholecampus and is intimately aware of everything that goes onwithinourwalls.

One of the highlights of our first year of operationwasmemberappreciationmonth inApril2011. Thismonthincluded unique offerings from Aquatics, Group ExerciseandFitness.Memberswereveryexcited to takepart in theseofferings.Aspecialprogramorclasswasofferedeachday inApril. Somedaysalsoincludedfreegiftsthatweregivenoutatthedesk.PerhapsourmostenjoyabledaywasthedayoftheRoyalWeddingbetweenWilliamandKate.Wedecoratedthedeskandservedteaandbiscuitsalldaylong.Weevenhadtomakeafewrunstothelocalgrocerystorejusttokeepupwithmemberdemand.

Member use:170,278averaging14,189monthStudent use:97,134averaging8,094month

Photo courtesy of San Mateo Athletic Club.

• HolidayToyDrive–CSMstudentparents.• WorkedwithMarioMihelcic,AdmissionsAssistant

CertifyingOfficialforveteransbenefits,tocreateaspecialclubmembershipprogramforveterans.

• WorkedwithGusPetropoulosandSMCCCDretireestocreateaspecialmembershipprogramforalldistrictretirees.

• CollaborativepartneringwiththePhysicalEducationDepartmenttoassistinworkskillsdevelopment.SMACispositioningitselfasa‘teaching’healthclub.CSMstudentsobserveSMACclassesandwillbeco-teachingSMACclassestogainworkexperience.

• ComplimentarycosmetologyservicesofferedtoSMACmembers–eventwasahugesuccessfortheCosmetologyDepartment.

• Participatedinmakingthemostrecentblooddriveasuccessbyoursignage/postersandwordofmouth.

• HosteddanceeventsforCSMalongwithCSMdancerecitalpractices.

• ParticipatedintheGayPrideParadewithSMCCCDonJune26,2011.

• HostedabenchpresscompetitionforPeninsulaFamilyServiceshonoringGinaTringale.

• SanMateoUnifiedHighSchoolDistrictworkabilityprogram–servingspecialneedsstudentswhoworkwithinSMAClearningjobskills.

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• Zone1NorthChampionships(USAswimming),January29-30,2011;8ofourown swimmersqualifiedwithAtimesandparticipated.Oneparentattendingthisswimmeet wasStanfordWomen’sSwimTeamHeadCoach,LeaMauer;hersonLuketoldherthat thiswasthebestpoolhehaseverseen!• ThresholdRacingPreSeasonBurnSeriesAdultTriathlon,January16,February13,and March13,2011• ThresholdRacingJenny’sLightKidsTriathlonSeries,May1andJuly3,2011• SanMateoCountySpecialOlympicsSwimCompetition,April9,2011;75athletes competed.• PacificMastersSwimmingExcelWeekend,June10-12,2011;guestspeakersincludedCal Men’sHeadCoachDaveDurdenandUSOlympianandNBCAnalyst/BroadcasterRowdy Gaines.• SanMateoMastersFoundersDaySwimMeet,June26,2011;123swimmersenteredthe meetand2worldrecordsweresetinthepool. Continued on page 11

smac aquatics

TheAquaticsfacilityhasrapidlygainedareputationasapremieraquaticfacilitywithinNorthernCalifornia.Tofurtheraccommodatethedemandsonthisarea,theDistricthasre-allocatedspacewithinBuilding8tocreateaLifeguardsafetystationandanAquaticsDirectorOfficewhichallowstheDirectordirectaccesstothepooldeckwithincreasedvisibilityofswimmersaswellasmoreimmediateattentiontolifeguardneeds.ThereisalsoaFamilyChangingroomandunisexrestroomwhichaffordsparentstheopportunitytoassistoppositesexchildren.


Events Hosted:

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Bulldog Swim Club: OurteambeganinSeptember2010with40youngswimmers.Aftermarketingdirectlytoourmembersaswellasinlocalareamediapublications,wenowhave125youngswimmersonourteam.Theagerangeofourswimmersisfrom5-17years.Wehaveawiderangeofcompetitive,recreationalanddevelopmentalswimmers.

• July28,2010-SummerLeagueChampionships• Oct.26,2010-DualMeetwithPJCC• Nov.11,2010-DualMeetwithHighlands• June22,2011-TrimeetwithSSFandHighlands• June29,2011-Dualmeetvs.PSL• Oneofourswimmers,NicholasTong,qualifiedfor Spring2011JuniorOlympicsin50yardFreestyle!• 24ofourswimmerscompetedin7USAswimmeets throughouttheyear.

Summer League & Dual Meets Hosted by SMAC:• 4AdultSwimClinics(averaged25participantsineach)• 159KidsinSummerGroupSwimLessons• 101KidsinFall/Winter/SpringGroupLessons• 76KidsinPrivateSwimLessons• 18AdultsinPrivateSwimLessons• 17AdultsinGroupLessons

Swim Lessons:

• SerraHighSchool(bothwaterpoloandswimseasons)• AragonHighSchool(bothwaterpoloandswim seasons)• SanMateoHighSchool(bothwaterpoloandswim seasons)• HillsdaleHighSchool(bothwaterpoloandswim seasons)• NotreDameHighSchool(bothwaterpoloandswim seasons)• HighlandsRecreationCenter• OdysseyMiddleSchool• PeninsulaWomen’sWaterPoloTeam• LionsWaterPoloTeam• GoldenStateWaterPoloTeam• ScubaFusionforscubaclasses• AquanScubaandKayakclasses

Pool Rentals:

• SanMateoYouthFoundation• TeaminTraining• SpecialOlympics• KOAswimteam• OttersSwimTeam• SouthSanFranciscoSwimTeam• MavericksSwimTeam• LaderaSwimTeam• PeninsulaCovenantSwimTeam• PASASwimTeam(Alpinelocation)• USAWaterPoloOlympicDevelopmentTeams• GoldenGateTriathlonClub• AffinityTriathlonTeam• USACoastGuard• USNavalSeaCadetProgram

Pool space was rented by the following teams and organizations for practices:

Photo courtesy of San Mateo Athletic Club.

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• Currentlyhave204membersregisteredwithourteam.• InAprilwebroughtontwostellarcoaches:

• HeadCoachTomReudyhasheldMastersworldandnationalrecords.HewontheNationalChampionshipsandhasbeena10timeAllAmericanswimmer.

• AssistantCoachJaneWordenwasamemberoftheUSAWorldChampionshipTeamin1978andswamforStanfordWomen’sSwimTeamfor4years.

• 31swimmersattendedthePacificMastersShortCourseMetersChampionshipsinOctober2010andfinished3rdplaceasateam.

• 27swimmersattendthePacificMastersShortCourseYardsChampionshipsinApril2011.• Wehad5teamsentertheTransTahoeRelaysJuly23,2011.• Oneteamfinished1stintheirdivisionandtwoteamsfinished2nd.

San Mateo Masters:

• UgurTaner• JoshDavis(carriedtheOlympicFlag,CaptainoftheUS Teamin2000)• MichealKeitel• RowdyGaines

Former Olympians who have worked out with Masters Team: • Wehavetaught7LifeguardCertificationCourses

(certified70students)• WehavetaughtoneBabysittingTrainingCourse(6 participants)• OneJuniorLifeguardCourse(6participants)• Tookateamof6SMAClifeguardstotheLifeguard GamesCompetitiononJuly31,2011.• AllofthesewereledbyourLifeguardSupervisor, CourtneyMuzio.

American Red Cross Certifications

Every day our membership representatives interactwithmembersfromtheSanMateocommunity,manyofwhomhavevariousmemoriesofCSM.ItamazesushowCSMisapartofsomanyoftheirlivesandeveryonelovestosharethestoryof their connection to CSM, whether they are alumni; theirchildrenattendorattended;theymettheirspouseoncampus;theytookaspecialclassthatturnedtoaloveofphotography;orevencompetedonaswimteamyearsago.TheyarehappytobeapartofCSMandbebackoncampusasamemberofSMAC.

• Kaiser• Akamai• SolarCity• SanMateoUnifiedSchoolDistrict• NextTag• NetSuite• SanMateoCountyPublicSchoolEmployeesCorporate memberships=325members/250memberships

Established Corporate Memberships with:

• NCAPOA(NorthernCaliforniaAsianPoliceOfficers Association)• SFPOA(SanFranciscoPoliceOfficersAssociation)• SolarCity• SanMateoUnifiedHighSchoolDistrict• CSMHealthFairs• NetSuite

Community involvement with appearance at health fairs and/or fund raisers for:

memBership departmeNt

Membership Statistics Year ending June 2011!

! Community Member Memberships Members

Individual 714 714 Couple 348 690 Family 93 336

Total 1,155 1,740 Senior

Individual 236 236 Couple 143 284

Total 379 520 Faculty/Staff


Total 164 224

Corporate Individual 190 190 Couple 50 99 Family 10 36

Total 250 325 Student


Total 403 470

Grand Totals 2,389 3,348 !


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group excercise departmeNt

SMACstartedthePilatesInternshipprogramwiththeCSMPilatesmatprogram.Wehavehired5InstructorswhohavetakentheCSMPilatesMatcertification.

SMAChostedthefollowingCertificationsand/orWorkshopsforcontinuingeducationforfitnessprofessionals,whichwereopentostudents,members,andthecommunity.

Statistics:Taught3,909classes49,335studentsattendedAveraging15studentsperclass(industryaverageis12perclass)

• January30-Dr.EmilySplical(ownerof“EvidencebasedFitnessAcademy”;author of“EverydayisyourRunway”;creatorofCatwalkConfidenceandV-CoreWorkout; aregularonthetelevisionshowsTheDoctors,Dr.OZ,andOprah;andawriterfor severalfitnessmagazines)conductedthefollowingworkshopsatSMAC:“Functional FootandAnkle”and“BarefootBalanceTraining”• May22-AFAAPrimaryGroupFitnessCertification;SMAChired2GroupFitness personsfromthiscertification• June5-STOTTPilatesBeginningBOSUWorkshop• June5-STOTTPilatesIntermediateBOSUWorkshop• June26-SpinningCertification-SMAChired3SpinningCertifiedpersonsfromthis certification• June27-SpinningCreativeCoachingWorkshop• June27-SpinningCadenceWorkshop

EXOPilatesChairWorkoutwascreatedanddemonstratedinMay,creatinganewfee-basedprogramwithintheGroupFitnessPilatesProgram.Upcoming Events: SMACwillbehostingthefollowingCertificationsandWorkshopsforcontinuingeducationforfitnessprofessionals;thesewillbeopentostudents,members,andthecommunity.

• Saturday,August,27,8am-6pm-ZUMBABasic1Certification• Saturday,September,10-SpinningCertification• Sunday,September,11-SpinningandCoreWorkshop• Sunday,September,11-SpinningandYogaWorkshop• SundayOctober,2-Dr.EmilySplichal

• EvidenceBasedFitnessAcademy• FunctionalFootandAnkleLevel2

• October22and23-PeakPilatesBasicMatfortheFitnessProfessional

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fitNess departmeNt

• 1,994SmartStartnewmemberorientationsaveraging166permonth

• TRX• QuiGong/TaiChi• IndividualProgramDesign• PowerCircuit• WeightlossforWomenw/Stacy• PosturePerfect• StretchandFlexibility• BeginnersAthleticConditioning• ButtBuster• Zumba1010

Programs Offered:• AwesomeAbs• Flexibility101• WomenonWeights• WeightTrainingfor50+• BeginnersAthleticConditioning• Kettlebells101• GymToys• BootCamp• TestDrivetheTrainer

Member Highlights:

• MarkBoscaccihasattendedSMAC200+daysinarow–haslostover20pounds;wasfeaturedintheSanMateoCountyTimesfitnesseditorial.

• SharonSakai,Joindate4/1/2010–takesalmosteveryGEclass,rarelytakesadayoff.• GinnyHibbs,JoinDate4/13/2010–enrolledinCSMPilatesInstructorTrainingProgram-Mat

andnowReformer;planstoteachpre/postnatalpilates.• JohnRossi–severelyinjuredinamotorcycleaccident6yearsago;visitstheclub2-3daysper

weekassistedbyhisparentswhoareintheirmid-70’s;hasmadehugestridesinhisabilitytowalkunassisted.

• RichardThesing–drivesfromAthertonas“SMAChasthebestfacilitiesforpersonswithdisabilities.”

• “Whatadifferenceayearmakes.InJuly2010,IwaswalkingonthetreadmillandnoticedthesparkleofourbeautifulSMACpool.Iaskedmyself,‘WhyamIinherewhenIcouldbeenjoyingthatcrisp,cleanwater?’InAugust,IjoinedourSanMateoMasterseventhoughIcouldbarelyswim25yardswithoutgaspingforair.Ididn’tknowthatIwasabouttochangemylife.WiththehelpofCoachTomandtheencouragementofmyfellowteammates,Ihaveimprovedwellbeyondmyexpectations.Now,Iswim3-5daysaweek,canreachover1000meterswithoutstoppingorbecomingwindedandIamtrainingformyfirstopenwaterswim.Thebestthingisthatforthefirsttimeinmy50+yearsonthisplanet,Ifeellikeanathlete.”-DebAtherton,membersinceApril2011.

• “IhaveworkedwithArtRodriguezsinceJanuary2010.Artisfriendly,professional,andclient-satisfactionoriented.Heobservesmyformcarefullyandmakessuggestionstoavoidinjuryandimprovemyskill.HehasworkedwithmetomodifyexerciseswhileIrecoveredfroma(non-SMAC)5thtoefracturethathadsidelinedmefromallbutweightliftingandswimming.HiscontinuedenthusiasmandcommitmenttotheprogramallowedmetoretainmyfitnessthroughtheLONG8weekrecovery.Thisisatestamenttohispatienceandprofessionalism.Hehaswillinglyworkedwithmeonexercisesthatareimportanttomaintaining/buildingmybonestrengthandimprovemyrockclimbingskills.Igreatlyappreciatehisthoughtfulnessinthinkingaboutwhatisimportantformyathleticpursuitsandtailoringmyworkoutappropriately.Hehasfiguredouthowtochallengemycoreinnewandinterestingways!IhighlyrecommendArtasapersonaltraineratSMAC.”-LindaD.B.Kiss,Ph.D.,P.E.,membersinceJuly2010.

• 30+ofAdaptivePEstudentsmatriculatedintoshortterm(betweensemesters).• 12AdaptivestudentshavejoinedSMACasmembers.

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Number Percent CSM Students 26 25.74% District Faculty/Staff 5 4.95% Students from Skyline/Canada 1 0.99% Students outside SMCCD 15 14.85% Faculty/Staff outside district 3 2.97% Former CSM Students 2 1.98% SMAC Staff - Student/Instructor 52 51.49%

Total SMAC staff 101

Of the entire SMAC staff, 51% are students, faculty or staff as illustrated below.

Operating as an enterprise through the DistrictAuxiliaryServicesandEnterpriseOperationsDepartment,theoperationoftheSanMateoAthleticClubwillbeself-sustainingwith no contribution from the General Fund. Like the otherenterpriseoperationsintheDistrict(bookstores,foodservicesandcampusvending),theSanMateoAthleticClubisexpectedto generate revenue sufficient to meet all of its operationalexpenseneedsand,aswemature,developasurplusthatwillaidtheDistrictandCollegeinothermutuallyagreeableendeavors. AspartoftheSanMateoAthleticClubbudget,wehave

allocated4%ofnetrevenuetoareservefundsothatequipmentcanbereplacedasitageswithnoimpactontheGeneralFund.ThisisacriticallyimportantbenefittotheCollege.Thereservefund will allow us to replace instructional equipment whenneeded without impacting the over-burdened instructionalequipment budget. It is expected that the seed money fromtheDistrict’sRedevelopmentFundsusedtofundthisstart-upoperationwillbecompletelyrepaidwithinthefirstthreeyearsofoperation,ifnotsooner.

csm fitNess ceNter fiNaNcial summary

3 months (Apr - Jun)** Whole Year

CSM Fitness Center 2009-2010 2010-11 Operating Revenues

Registration and Membership 178,444 1,493,940 Personal Training 10,582 129,154 Aquatics 19,415 280,854 Parking 6,202 53,816 Group Exercise - 31,391 Retail - 5,905 Other Income 4,410 8,671

Total Operating Revenue 219,053 2,003,731 Operating Expenses 382,036 1,912,060 Net Operating Income/(Loss) ( 162,983 ) 91,670 District Support

District Support Income - 78,712 District Support Expense - 64,862

Net Change in Fund Balance ( 162,983 ) 105,520

**FY 2009-2010 data is for 3 months only and therefore not comparable to FY 2010-2011

The financial performance of SMAC has beenoutstandingthisyear.Revenuehasexceededallexpectationsandwehavereturned$105,000toourreserveagainstapredictedlossof$186,000.SMACwasactuallynotprojectedtobeginmakingmoneyuntilitsthirdyearofoperationandnotbreakevenuntiltheendofthefourthyear.Duetothefirstclassfacility,aswellastheprofessionallymanagedoperation,we have experienced explosivemembershipgrowth thisyear.Aswe enter our second full year ofoperation,weexpectmembershipto remain strong. We do notanticipate that we will be able tocontinue growing at the samerateduetothesizeofourfacilitybutwewillcontinuetomaximizeour membership. In addition,we will continue to explore newpartnerships and offer morecontinuing education programsandcertificationclassestoaddtotheworkforcedevelopmentpartofourmission. The mission of SMACismorethanprovidingarevenuestreamtotheDistrict.Themissionof SMAC is to create a healthy

environment that engages students, staff and communitymembersinthepursuitofhealthandphysicalfitness.Withafacilitysuchasthis,theemphasisisonenjoyingexerciseforitsownsakeand learningfitnesshabits for life.Thismeans that


Visit Us Online

www.SMCCD.edu/SanMateoAthleticClub

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studentshaveaplacewheretheycanfocusonlifetimefitnessgoals and individual achievement, and community memberscanfindopportunitiestoimprovetheirhealthandwell-being.SMACalsoengages thecommunity.The interactionbetweencommunitymembersandstudentssharingthesamespaceinpursuitof similargoalshasbeenan invaluableasset forbothgroups. The engagement of members of the community oncollege life has been equally important. SMAC has attractedmanyofourneighboringschoolstopartnerwithusintheuseofthefacility. With much excitement and as a result of significantcollaboration,theCollegeacademicteamandtheSMACteamhaveworkedtobrandSMACasa“teachinghealthclub”.Thisis certainly an innovative concept for a college and a healthclub! This partnership will offer students at College of SanMateowhoarepursuingacareerinthegrowingfitnessindustry(despite the current economicconditions) toworkas internsin SMAC, perform field work and team teach with certifiedinstructorstoearncertificatesthatwillqualifythemtoworkinthecommunityasfitnessprofessionals.Thisplannedsynergybetween the academic program and our program representsfullythevisionofwhataprofessionallymanagedhealthclubinourDistrictcoulddo,notonlyforrevenuegenerationbutalso

for workforce development. SMAC is successfully addressingtheDistrict’sstrategytomaketheentireHealthandWellnessbuildingapremierCareer-TechnicalEducation facility in theCountyofSanMateoandintheState.SMACprovidesavitalingredienttothisendeavor. We are very proud of the accomplishments made atSMACinsuchashortperiodoftime.Wecontinuetoexceedexpectationsonall levelsandwillalwaysstrivetobethebestfacilityintheBayAreawhichoffersnotonlyaplacetoworkout,butalsoaplacetoteach,learnanddevelophabits,knowledge,skills and abilities that will benefit all those we serve for alifetime.

Photo courtesy of William Potter.

Documents

2010-11 Auxiliary Services Annual Report