2010 11 PSSP Marketing Opportunities 2.9.10

8/9/2019 2010 11 PSSP Marketing Opportunities 2.9.10

1/19


2/19

There are nearly 4 million Penn State fans in the

Keystone state

Over 1.3 million fans attend Penn State sporting

events in University Park each year

Penn State has over 285,000 living alumni in

PA and over 495,000 in the U.S.

On football game day, Beaver Stadium becomes thethird largest city in the state with over 107,000 fans

in attendance on average

1 in 8 Pennsylvanians with a degree has a Penn

State Degree

Penn State has 28 campuses statewide

90% of Pennsylvanias population lives within 30

minutes of a Penn State campus

Penn State employs over 32,000 people

Over 90,000 students are enrolled at Penn State

University with over 43,000 at University Park

Over 46% of Pennsylvania residents either directly

or indirectly interact with Penn State

Penn State is the only marketing tool that can reach

all of your sales areas and do so very efficiently


3/19

Pittsburgh DMA

Allegheny County is home to more Penn State

Alumni than any county in the United States The greater Pittsburgh area has over 40,000 Penn

State Alumni Almost 800,000 Penn State Fans live in the

Pittsburgh DMA

The Western Pennsylvania Chapter of the NittanyLion Club boasts the groups largest membership

Penn State Sports Radio programming is carriedby one of Pittsburghs legendary signals - ESPNRadio 1250 AM


4/19

Largest Fan Base: Statewide Following!

Largest Radio Network: 60+ Stations!

Largest TV Clearances: 6,000,000 Cable Homes!Largest School: 93,000 Students;

32,000 Faculty & Staff!

Largest Campus System: 28 Campuses & Centers!

Largest Alumni Base: 500,000+

PENN STATE REACHESDECISION MAKERS

55% Male And 45% Female

77% Married

55% Have HH Income Of $50,000+ (33%Above Market Average)

69% Have A 4 Year Degree Or Higher

PENN STATE SEASON TICKET HOLDERSTHROUGHOUT PENNSYLVANIA

Harrisburg(25%)

Philadelphia(22%)

Johnstown/ Altoona/ State College(24%)

Wilkes-Barre/Scranton(13%)

Erie (3%)

Pittsburgh

(13%)


5/19

Logo Rights

Corporate Marketing & Promotions

Radio

Television

Venue Signage

Event Impact & Gameday Marketing

Internet & Social Media

Print & Direct

Hospitality

Penn State Sports Properties (PSSP) is the multi- media rights holder for the Penn State

University Athletics Department. PSSP offers a one-stop shopping experience for businessesand corporations that seek the benefits of a positive, brand building association with the Nittany

Lions PSSP presents the following inventory to match anyones commercial, promotional and/or

advertising needs.


6/19

2010 FOOTBALL SCHEDULE

Sept. 4 YOUNGSTOWN STATESept. 11 at AlabamaSept. 18 KENT STATESept. 25 TEMPLEOct. 2 at IowaOct. 9 ILLINOISOct. 23 at MinnesotaOct. 30 MICHIGANNov. 6 NORTHWESTERNNov. 13 at Ohio StateNov. 20 at Indiana (FedExField)Nov. 27 MICHIGAN STATE

2011 FOOTBALL SCHEDULE

Sept. 3 INDIANA STATESept. 10 ALABAMASept. 17 at TempleSept. 24 EASTERN MICHIGANOct. 1 at IllinoisOct. 8 OHIO STATEOct. 15 IOWAOct. 22 at NorthwesternOct. 29 PURDUENov. 12 WISCONSINNov. 19 at MinnesotaNov. 26 at Michigan State


7/19

2009-10MENS BASKETBALL

11/ 6 vs. Slippery Rock EX11/13 vs. Penn11/16 vs. Robert Morris11/19 vs. UNC-Wilmington11/20 TBD11/22 TBD11/25 vs. Sacred Heart11/30 @Virginia12/5 @Temple12/8 vs. UMBC12/12 vs. Virginia Tech12/19 vs. Gardner-Webb12/21 vs. American12/29 @ Minnesota1/3 vs. Wisconsin1/7 vs. Michigan1/12 @ Illinois1/16 @ Iowa1/21 vs. Indiana1/24 @ Wisconsin1/27 vs. Illinois1/31 at Purdue2/3 at Ohio State2/6 vs. Minnesota2/13 vs. Michigan State2/17 @ Northwestern2/20 @ Michigan2/24 vs. Ohio State2/28 vs. Northwestern3/2-4 @ Michigan State3/ 6 or 3/7 vs. Purdue3/11-3/14 Big Ten Tournament

2009-10WOMENS BASKETBALL

11/ 8 vs. Indiana Univ. (PA) EX11/13 @ Drexel11/15 vs. NJIT11/19 @ Bucknell11/ 22 @ South Carolina11/ 27 vs. Buffalo11/ 28 Maine/Holy Cross12/2 vs. Georgia Tech12/6 @ Minnesota12/9 vs. Monmouth12/12 vs. Pittsburgh12/21 vs. Oakland12/28 vs. Iowa12/31 @ Illinois1/3 @ Northwestern1/10 vs. Indiana1/14 @ Iowa1/17 vs. Michigan State1/21 @ Wisconsin1/24 vs. Illinois1/28 vs. Purdue1/31 @ Michigan2/4 @ Michigan State2/7 vs. Ohio State2/11 vs. Minnesota2/14 @ Purdue2/18 vs. Michigan2/25 vs. Wisconsin2/28 @ Indiana3/4- 3/7 Big Ten Tournament


8/19

PENN STATE LOGO

The Penn State Nittany Lion logo is one of the most well-known marks in college and professional sports. Thedistinctive Nittany Lion logo is immediately recognizable to Penn State fans across the country.

Through a partnership with Penn State Sports Properties, your organization can leverage the Penn State logofor multiple purposes including:

Retail activation programs Point-of-purchase promotions Enter-to-win promotions Select advertising & marketing materials

Branded premium items


9/19

AME DAY PROMOTIONS

nn State Sports Properties offers a wide array of promotional elementsat will give your business a visible affinity with the Nittany Lions and a legon the competition.

Halftime ContestsQuarter Break/Timeout PromotionsTargeted PSU Student PromotionsSMS Text Promotions

N-SITE PROMOTIONS

ith a Penn State Sports partnership, your business canverage the power of Penn State during and away from gamey. The Penn State Sports Properties staff can work with youcreate a tailored promotional program designed to drive trafficd build your customer base!

Database Collection

Product Displays & SamplingCouponingEnter-to-win ContestsCustomer Registration


10/19

PENN STATE SPORTS RADIO NETWORK

PSSP produces game day radio broadcasts and special programming, syndicated on the Penn State SportsNetwork, consisting of 60+ stations across Pennsylvania including stations in each of Pennsylvanias major DMAs Philadelphia, Pittsburgh, Harrisburg/Lancaster/Lebanon/York, Wilkes Barre/Scranton,Allentown/Bethlehem, Johnstown/Altoona/State College and Erie.

The Voice of Penn State Sports, Steve Jones , has been doingPenn State play-by-play for over 20 years. Color Analyst JackHam is celebrated as an All-American linebacker at Penn State, anall-Pro with the Pittsburgh Steelers and a member of the College

Football and Professional Football Halls of Fame. For basketball,analyst Dick Jerardi is an award-winning reporter/columnist withthe Philadelphia Daily News. The long-time Voice of Lady LionsBasketball is Jerry Fisher .

RADIO BROADCAST PACKAGES INCLUDE:

:30 Network broadcast commercial during Football,Mens and Womens basketball games

Network opening and closing billboards and livereads

:30 second commercial in coaches Call In ShowNittany Lion Hotline

:30 second commercial Penn State Daily Update -5days a week, 28 weeks

Exclusive special features (i.e. Play Of The Game)per broadcast

Exclusive title sponsorship (i.e. post game showentitlement)

All Penn State radio partnerships are individuallytailored to meet sponsors marketing and budgetarygoals.


11/19

2009-10 RADIO AFFILIATES

PHILADELPHIA JOHNSTOWN/ALTOONA/STATE COLLEGE (cont.)WAEB-AM 790 Allentown/Bethlehem WKSB-FM 102.7 WilliamsportWAEB-AM 790 Easton WRAK-AM 1400 WilliamsportWNPV-AM 1440 Lansdale WRKK-AM 1200 Williamsport/HughesvilleWFIL-AM 560 PhiladelphiaWNTP-AM 990 Philadelphia ERIEWRAW-AM 1340 Reading WPSE-AM 1450 Erie

WNAE-AM 1310 WarrenPITTSBURGH WKNB-FM 104.3 WarrenWISR-AM 680 ButlerESPN Radio 1250 Pittsburgh MARYLANDWJST-AM 1280 Youngstown WCTN-AM 950 Potomac

WJEJ-AM 1240 HagerstownHARRISBURG WKHZ-AM 1590 Ocean CityWCHA-AM 800 ChambersburgWGET-AM 1320 Gettysburg NEW JERSEYWHVR-AM 1280 Hanover WCZT-FM 98.7 Wildwood/Jersey ShoreWTPA-FM 93.5 Harrisburg WVNJ-AM 1160 Oakland/North JerseyWHGB-AM 1400 HarrisburgWLPA-AM 1490 Lancaster NEW YORKWLBR-AM 1270 Lebanon WHGL-FM 102.9 ElmiraWGLD-AM 1440 York WVNJ-AM 1160 New YorkWSBA-AM 910 York

WILKES-BARRE/SCRANTONWILK-FM 103.1 Avoca/PittstonJOHNSTOWN/ALTOONA/STATE COLLEGE WKZN-AM 1300 HazletonWVAM-AM 1430 Altoona WWBE-FM 98.3 MifflinburgWRKY-FM 104.9 Altoona/Hollidaysburg WAVT-FM 101.9 PottsvilleWAYC-FM 100.9 Bedford WPPA-AM 1360 PottsvilleWBFD-AM 1310 Bedford WLGL-FM 92.3 RiversideWQYX-FM 93.1 Clearfield WBZU-AM 910 ScrantonWCPA-AM 900 Clearfield WYGL-AM 1240 SelinsgroveWZDB-FM 95.9 DuBois/Sykesville WYGL-FM 100.5 Selinsgrove/ElizabethvilleWRKK-AM 1200 Hughesville WKOK-AM 1070 Sunbury

WLAK-FM 103.5 Huntingdon WHGL-FM 100.3 Troy/CantonWNTJ-AM 1490 Johnstown WTZN-AM 1310 Troy/CantonWMRF-FM 95.7 Lewistown WTTC-AM 1550 TowandaWIEZ-AM 670 Lewistown WILK-AM 980 Wilkes-BarreWSNU-FM 92.1 Lock HavenWNTW-AM 990 Somerset WASHINGTON, D.C.WBUS-FM 93.7 State College WYRE-AM 810 Washington, D.CWMAJ-AM 1450 State CollegeWTRN-AM 1340 Tyrone NATIONALWNBT-FM 104.5 Wellsboro Sirius XMWNBQ-FM 92.3 Wellsboro/Mansfield GoPSUSports.com


12/19

THE PENN STATE FOOTBALL STORY &

PENN STATE BASKETBALL STORY

STATEWIDE COVERAGE, PASSIONATE FANS

:30 Second Commercials during twenty (20) Penn StateSports Network Highlight Shows

The Penn State Football Story, 12 Programs, AirsSeptember- November. Penn State Basketball Story, 8Programs, Airs January-March.

Thirty (30) Minute Show. Emmy Award Winner Outstanding Sports Series: 1998 2001 and 2008

Includes One (1) :10 Audio Billboard With Logo


13/19

THE PENN STATE FOOTBALL STORY &

PENN STATE BASKETBALL STORY TV HIGHLIGHT SHOWS

Market(s) Channel/Cable SystemAllentown Metro WFMZ, Channel 69Northeast Philadelphia WFMZ, Channel 69

Altoona WTAJ, Channel 10/32DTJohnstown WTAJ, Channel 10/32DTState College WTAJ, Channel 10/32DT

Erie WFXP-TV

Harrisburg/Lancaster, WLYH-TV (CH 15 )Lebanon/York

Scranton/Wilkes-Barre WNEP, Channel 16 (analog),Channel 49 (digital)

State College/University Park WPSU, Channel 3Central Pennsylvania WPSU PBS World Channel

Philadelphia/New Jersey CSN Philadelphia

Pittsburgh/Eastern Ohio FSN Pittsburgh

Baltimore/Washington, D.C. MASN

New York City & Metro YES Network

National Big Ten Network


14/19

PSSP offers state-of-the-art signage opportunities atall venues. This provides your company with an

excellent opportunity to brand itself with the NittanyLions and to achieve millions of impressions.

FOOTBALL BEAVER STADIUMCAPACITY 108,000+ second Largest Team Sports Venue in the Nation; 4 th largest in the world

Main Scoreboard: North & South End Zones

Static Backlit Sign:126 X 22 6

Tri-Vision Sign: 82 X 23

Facia Scoreboard: North & South End Zones

LED Ribbon Board Signage: 3 X 350above both end zones

Full color and graphic capabilities

Game Day Features (i.e., Halftime Statspresented by Sponsor)

Rotating timed impressions

Entry/Exit Signage

Concourse Banners


15/19

MENS & WOMENS BASKETBALL

THE BRYCE JORDAN CENTERCAPACITY 15,000+

Main Center Hung Scoreboard - Four SidedUpper Tier: 4 X 18 Rotating

Lower Tier: 26 X 24 Rotating

360 Degree LED Ribbon Board28 x 960

Full color & graphic capabilityGame Day Features (i.e., Halftime Stats presented

by Sponsor)

Rotating timed impressionsCourtside Digital Signage: 3 x 40

Full color & digital capabilitiesLocated on primary TV side of the court

Concourse Signage (3 X 10 Backlit Static)

Additional OpportunitiesVolleyball, Mens/Womens Soccer, Baseball,

Softball, Wrestling, Gymnastics SignageTournament/Special Event Title Sponsorships


16/19

PENN STATE GAMEDAY PROGRAMS

Nittany Lion Kickoff, Nittany Lion Tip-off and Lady Lion Tip-Off are full of player features, rosters, stats and other importantinformation that every Penn State fan looks for at the game. Sold at every game, programs are professionally published andprinted on high- quality glossy paper to ensure that your companys ad looks great! Over 150,000 distributed annually.

Premium Page PlacementLucky Page SponsorsFeature SponsorshipsCommemorative Posters

PENN STATE DIRECT & COLLATERALPenn State Corporate Partners can also secure exposure inMaterials sent directly to Penn State fans and on marketingCollateral items produced by the Athletic Department including:

Schedule Cards & Team PostersTicketbacks & Parking PassesEvent FliersSeason Ticket Mailers


17/19

WWW.GOPSUSPORTS.COMThe official site of Penn State athletics, GoPSUsports.com is the only source of information from the PSUathletic department.

GoPSUsports.com offers fans access to exclusive content and features, including live audio of every gamebroadcast as well as access to official merchandise.

GoPSUsports.com realized over 3.7 million unique visitors annually and over 27 million page views eachsports season (2008-09 Nielson Net Ratings). It is consistently ranked as one of the ten most traffickedOfficial Collegiate Athletic websites in the country.

In addition to traditional banner advertising and sponsorship opportunities, PSSP is able to provide clientspartnership extension on GoPSUsports.com via branded features, content sponsorship and speciallycreated online promotions.

Official On-line PartnerFeature SponsorshipPre-Roll VideoGeo-Targeted AdvertisingTraffic Driving Promotions


18/19

Penn State Sports Properties has the ability to providesponsors with memorable experiences that focus around thestoried Penn State Football program. Our resources include:

Season Tickets Hard To Get. Impossible To Buy.Good As Gold.

Game Day Tailgate Parties - Penn State SportsProperties Can Provide A Complete Tailgate Party For10 to 100 People. Includes Game Ticket For AllAttendees.

Press Box Tickets Make A Friend For Life With ThisWeatherproof Seat. A Great, Comfortable View WithFood, TV And Rest Rooms.

Club Seats Plush Seating, Includes Access To TheMt. Nittany Club. All The Comforts Of Home.

Sideline Passes Visit The Field For A HeartPounding View Of The Action.

Merchandise - Penn State Sports Properties Can OutfitYour Best Customers In Nittany Lions Gear.

Hotel - A Hotel Room On Game Weekend Is Harder ToFind Than The Ticket Itself.


19/19

Learfield Sports began its venture into sports rights in 1975 and since thenhas expanded into a variety of different markets. Learfield currently holdsthe media or multi-media rights to the following schools:

Alabama Crimson TideArmy Black KnightsBig Ten Conference

Black Coaches & AdministratorsBoise StateBowling Green FalconsClemson TigersColorado BuffaloesFresno State BulldogsIdaho VandalsIndiana HoosiersIowa HawkeyesIowa State CyclonesKansas State WildcatsLouisiana Tech Bulldogs

Louisville ArenaMaine Black BearsMemphis TigersMiami HurricanesMinnesota Golden GophersMississippi State BulldogsMissouri TigersMissouri Valley ConferenceMontana GrizzliesMontana State BobcatsNevada Wolf PackNew Hampshire WildcatsNew Mexico LobosNorth Carolina Tar HeelsNorthern Iowa PanthersOklahoma SoonersOklahoma State CowboysOregon State BeaversPenn State Nittany LionsPortland PilotsPurdue BoilermakersRupp ArenaSan Diego State AztecsSan Jose State SpartansSouth Carolina Gamecocks

Southern Illinois SalukisStanford CardinalTennessee Chattanooga MocsTexas A&M AggiesTeam ServicesToledo RocketsTulsa Golden HurricaneUtah State AggiesWestern Athletic ConferenceWisconsin BadgersWyoming CowboysXavier Musketeers

Documents

2010 11 PSSP Marketing Opportunities 2.9.10