2010 A Year to Remember!... Community Pages ~ 2010 Quilting Workshop with Carla Shoap and Berri Wells, donor family members: January 9 Visit by tissue recipient, Glen Finland, and

www.BeADonor.org

Community Pages ~ 2010

2010—A Year to Remember!

www.BeADonor.org


Presentations

Events

Frostival: Fairfax, VA

Chris Page Line Dancing Event: Temple Hills, MD

Archdiocese of Arlington Three Kings Day His-

panic Children’s Event: Arlington, VA

NBC4 Health & Fitness Expo: Washington, DC

Alpha Kappa Alpha Sorority Women’s Confer-

ence: Washington, DC

Zeta Phi Beta Sorority Regional Meeting:

Beltsville, MD

George Mason University Health and Fitness

Expo: Manassas, VA

2010 National Cherry Blossom Festival and Pa-

rade, Washington, DC

Washington Nationals Game: Washington, DC

Delta Sigma Theta Sorority Health Fair:

Laurel, MD

Potomac Nationals Game: Woodbridge, VA

Take Your Child to Work Day: Washington, DC

Paul’s Ride for Life: Reston, VA

Verizon Workplace Partners Donor Drive: Reston

and Ashburn, VA, and Silver Spring, MD

Flag-raising ceremony at Prince Georges Hospital

Center: Cheverly, MD

Medal of Honor Presentation to Inova Fairfax

Hospital: Falls Church, VA

Montgomery College Health and Wellness Fair

Presentation: Rockville, MD

Donor Drives throughout National Donate Life

Month at various hospitals, including: Howard

University Hospital, Walter Reed Army Medical

Center, George Washington University Hospital,

Suburban Hospital, Providence Hospital, National

Naval Medical Center, Inova Fairfax Hospital,

Holy Cross Hospital, Fort Washington Hospital,

and Doctor’s Community Hospital.

Prince George’s Hospital Center and WRTC staff raise the Donate Life Flag near the hospi-tal’s main entrance to commemo-rate organ and tissue donors at the hospital.

General Services Administration Presentation:

Fairfax, VA

Prince William Hospital Advance Directives Day:

Manassas, VA

New Samaritan Baptist Church Women’s Health

Presentation: Washington, DC

Presentations to dozens of DMV and MVA

branches in Maryland, DC and Virginia

This April, Donate Life Month Proclamations were presented in every municipality in our area, including: DC, Fairfax County, City of Fairfax, Falls Church, Charles Co., Prince Wil-liam Co., Stafford Co., Montgomery Co., Manas-sas Park, Fauquier Co., Manassas, Prince George’s Co., Loudoun Co., Arlington Co. and Alexandria.

The Montgom-ery County La-tino Task Force receives a Do-nate Life Month proclamation from County Councilwoman Nancy Navarro.

Donate Life Month

Proclamations

Quarter 1: January—April

www.BeADonor.org


Quilting Workshop with Carla Shoap and Berri

Wells, donor family members: January 9

Visit by tissue recipient, Glen Finland, and donor

father, Ken Ivey: January 28

Widowhood grief seminar held at Holy

Cross Hospital: Feb. 28

Donor Family Retreat: February 13

Donor Family Council meeting: Feb. 24

Quilting Bee: March 27

19th Annual Donor Family Gathering:

April 25

Earned & Unearned Media

Anony-mous liv-ing kidney donor Rosemary DeButts meets her kidney recipient Rev. Oliver Johnson

at WRTC’s offices on March 29th. Rosemary (of Loudoun County) donated anonymously to the list, and Rev. Johnson (of Washington, DC) was the lucky recipient. They also at-tended this year’s Donor Family Gathering together.

Donor Family Services

Television ads on WJLA (ABC 7) and NewsChan-

nel 8 in conjunction with the Rose Parade & the

National Cherry Blossom Festival and Parade

600+ ten second spots on 25 area

radio stations in Jan-Feb

Print ads in The Washington Exam-

iner, Washington Jewish week and

DC Agenda/Washington Blade

Internet ads: 4 area radio station

sites, Facebook, AOL/Yahoo Radio

Fox 5 TV report on our “30 Days,

30 Stories” YouTube campaign

WPGC on “Days, 30 Stories”

WAMU story: Donate Life Month

Print stories in The Washington

Post Magazine, The Stafford County

Sun, The Washington Hispanic, The

Georgetown (University) Voice,

McLean Connection, DCHAdvocate

Story on “30 Days” in The Huffing-

ton Post internet news

During April (National Donate Life Month), WRTC developed a YouTube campaign titled “30 Days, 30 Stories.” The campaign, which featured the stories of those who have been touched by or-gan and tissue donation, was a huge success, garnering multiple press stories as well as more than 10,000 views! (Below) Donor mother Al-reda tells her story on YouTube. The videos can be viewed at www.youtube.com/wrtcbeadonor.

IN MEMORIAM: Fred Thurston (left, with his wife) was the recipient of donor Ben Kopp’s kidney. Ben was wounded in battle in Afghanistan and died here at Walter Reed Army Medi-cal Center. Fred and his wife were generous enough to come to share their story with WRTC staff in March. He died that same month.


www.BeADonor.org


The 19th Annual Donor Family Gathering:


www.BeADonor.org


First Annual Donate Life Walk/Run for Life 5K

Quarter 2: May—June

(Above) WRTC held its first annual Run/Walk for Life 5K on June 13, 2010, in Rock Creek Park, Wash-ington, DC. The 5K was a huge success, with more than 650 registrants and multiple teams repre-senting donor family members, transplant recipients and living donors.

www.BeADonor.org



Events

DC Courts Annual Health and Wellness Expo:

Washington, DC

Links, Inc., Old Dominion Chapter Health Fair:

Woodbridge, VA

2nd Annual Tri County Golf Classic:

Fort Washington, MD

Carter Anderson Blood Drive:

Fort Washington, MD

Bowiefest: Bowie, MD

Celebrate Fairfax: Fairfax, VA

WRTC’s First Annual Donate Life Run/Walk for

Life 5K: Washington, DC

Hyattsville Community Health and Wellness Fair:

Hyattsville, MD

Verano Zol: Gaithersburg, MD

30th Latinofest: Baltimore, MD

Golf for Hope: Laytonsville, MD

Cuida Tu Salud Hoy: Rockville, MD

Hart Middle School Health Fair: Washington, DC

National Youth Leadership Forum on Medicine:

Washington, DC

WRTC volunteer Schonay Barnett-Jones and

daughter Olivia, heart recipient (below) speak at

Donate Life America’s annual meeting.

Presentations

North Point High School Presentation:

Waldorf, MD

George Mason University: Fairfax Campus

Death and Dying class presentation: Fairfax, VA

Georgetown Visitation High School:

Washington, DC

Leslie Ebert Scholarship presentations at T.C.

Williams HS (Alexandria, VA), Springbrook HS

(Silver Spring, MD), Richard Montgomery HS

(Bethesda, MD), Rockville HS (Rockville, MD),

Benjamin Banneker HS (Washington, DC), Stone

Bridge High School (Ashburn VA), Falls Church

HS (Falls Church, VA),

Springhill Elementary School career week presen-

tation: Greenbelt, MD

Clarksburg High School presentation:

Clarksburg, MD

DMV presentations: Georgetown and Penn

Branch, Washington, DC

(Above) Radio personality Olivia Jones poses with kidney recipient and WRTC volunteer, George Franklin, after Prince George’s Hospital Center “Celebrating our Heroes” event, which honored organ and tissue donors at the hospital.

www.BeADonor.org





Social Media

Hundreds of ten-second spots on 25 area radio

stations

Dozens of radio commercials promoting donation

in association with WRTC’s Run/Walk for Life 5K

on numerous Radio One stations

Print advertisement in El Tiempo Latino’s “World

Cup” insert (right)

DeShawn McMillan and WRTC’s John Ogden in-

terviewed for WOL 1450 Talk Radio in connection

with WRTC’s Run/Walk for Life 5K

Print stories in The Arlington Connection, Gaithers-

burg Gazette, Enquirer-Gazette (Upper Marlboro),

and The Washington Post

Television stories on NBC4 and Fox5 regarding the

country’s largest kidney swap—of which WRTC

was a part

Facebook: 730 fans by the end of June, with 165

interactions taking place in the second quarter

YouTube: 10,000+ video views in the first half of

the year

Widowhood Support Group: the first and third

Monday evenings of each month

Donor Family Council Meeting: May 12

Grief and Healing seminar at Holy Cross

Hospital: May 16

Prince George’s County Hospital “Celebrate

Heroes” event: May 22

AOPO General session presentation by donor

mom, Jill Stephenson, Donor Family Council

luncheon: June 16

(Above) Nicholas Ramirez, a liver recipient, is featured in this advertisement in El Tiempo Latino’s “World Cup” insert.

WRTC’s Facebook “Welcome” page, with donor Jes-sica Ward’s family, Wash-ington, DC.

www.BeADonor.org


Quarter 3: July—September

Events

Donor designation drives at Jiffy Lube Live for the

Tim McGraw, Jimmy Buffett and Rascal Flatts

concerts: Bristow, VA

National Minority Donor Awareness event at Giant

Supermarket SE: Washington, DC

BlueCross/BlueShield annual health fair:

Washington, DC

9th Annual “Healthcare on Wheels” health fair:

Washington, DC

National Minority Donor Awareness Concert:

Silver Spring, MD

25th Annual Black Family Reunion on the Mall:

Washington, DC

2010 Bowie Health Fair: Bowie, MD

Fauquier County Health Fair: Warrenton, VA

Tom Joyner’s “Take a Loved One to the Doctor

Day”: Washington, DC

Presentations

WRTC volunteers visit Washington Hospital Cen-

ter (Washington, DC), Suburban Hospital (Silver

Spring, MD), and Virginia Hospital Center

(Arlington, VA) as part of the Hospital Volunteer

Pairing Program.

Asbury Methodist Village Donation Presentation:

Gaithersburg, MD

WRTC’s John Ogden presented to Bowie State

University (Bowie, MD) and Gallaudet University

(Washington, DC) as part of this year’s Donate

Life Maryland and Donate Life DC Campus

Challenges

DMV visits to the following branches: White Oak

(MD), Lorton, Tyson’s and Fair Oaks (VA)

Virginia’s First Lady Maureen McDonnell proudly shows displays her donor designation on her driver’s license during the launch of Donate Life Virginia’s new online registry, DonateLifeVirginia.org. During the media event, which was held at the DMV headquarters in Richmond, Mrs. McDonnell discussed her own family’s connection to donation. Her sis-ter, Ellen, received a life-saving lung transplant in March at Inova Fairfax Hospital.

The Sessions Band performs during WRTC’s Concert for Life, celebrating National Minority Donor Awareness Month. The concert brought Together several Latin bands and community partners in an effort to bring the donation mes-sage to area Hispanics. The successful concert was held in downtown Silver Spring.

www.BeADonor.org


Quarter 3: July—September



Social Media

(Left) Patty Dean, LifeNet Health Em-ployee and liver recipi-ent, poses with “Captain Cardinal”—Donate Life Virginia’s new mascot—during the mascot-naming ceremony held at the VCU Medical Cen-ter in Richmond. The mascot will help DLVA bring organ and tissue donor awareness to younger audiences.

(Above) WRTC volunteer Margaret Sheirer speaks to college students from South Korea about her experience as a donor family member. The students were here on a fact-finding mission during which they visited several OPOs in the East, including WRTC. While here, they learned how we maintain and foster our relationships with hospitals and in the community, and they will report back to South Korean health ministers.

Widowhood Support Group: the first and third

Monday evenings of each month

Donor father Ken Adams and Maureen Balder-

ston, WRTC Donor Family Advocate, speak at

Compassionate Friends Annual Meeting: July 2

Donor mother Nancy Susco addresses Youth

Leadership Forum: July 9

Several donor families attend the National Kidney

Foundation’s Transplant Games in Madison,

Wisconsin along with WRTC’s Maureen

Balderston: July 30—August 3

Donor mother Jennifer Young Foote speaks to

DMV clerks in Lorton, VA: September 7

Donor family members host donation designation

drive tables at numerous DMV branches through-

out northern Virginia in conjunction with the

launch of Donate Life Virginia’s new registry web-

site, DonateLifeVirginia.org: September 9

Donor Family Council Meeting: September 15

Sudden Death Seminar: September 19

Hundreds of ten-second spots on 25 area radio

stations

Radio and print ads promoting the launch of the

NEW Donate Life Virginia registry website

Radio and TV ads promoting National Minority

Donor Awareness Month on El Zol Radio,

WPGC, NewsChannel 8 and WJLA

Television stories in the Richmond television mar-

ket focused on the Donate Life Virginia launch

event featuring Virginia’s First Lady Maureen

McDonnell and her sister, lung recipient Ellen

Gardner; ads for VA radio stations/newspapers

Organ donation-related print stories in The

Prince Georges Sentinel, Springfield Connection,

WAMU, Washington Informer, Rockville Gazette,

Fairfax County Times, McLean Connection, and

Fredericksburg Freelance-Star

YouTube video views year-to-date: 11,217

Facebook “likes” through end of September: 805,

with 80 interactions in the 3rd Quarter

Twitter: 35 tweets in the third quarter

www.BeADonor.org


Quarter 4: October—December

Events

Presentations

Fall for Fairfax Festival: Fairfax, VA

Tenants and Workers United Health Fair:

Alexandria, VA

Latin Night with DC United: Washington, DC

Spirit of Praise Celebration: Washington, DC

Matthews Memorial Church Health Fair:

Washington, DC

Mid-Maryland ENA Conference: Laurel, MD

WRTC Benefit Concert: Rockville, MD

Give Thanks, Give Life Event at Virginia Hospital

Center: Arlington, VA

Inova Fairfax Community Health Fair:

Alexandria, VA

First Annual “Tree of Life” Celebration at Inova

Fairfax Hospital: Falls Church, VA

Telemundo Washington’s “La Feria de la Familia”

Event: Washington, DC

Lifetime Fitness Donor Registration Drive,

Rockville, MD

2nd Annual Bolivian Talent Show: Arlington, VA

2nd Annual “Frostival”: Chantilly, VA

George Mason University Death and Dying Class:

Fairfax, VA

Hospital Volunteer Pairing Program (HVPP)

events and presentations at Suburban Hospital

(Bethesda, MD), Doctor’s Community Hospital

(Lanham, MD), Washington Adventist Hospital

(Takoma Park, MD), Virginia Hospital Center

(Arlington, VA) and the Washington Hospital

Center (Washington, DC)

Emergency Department Nurses’ Week:

Washington, DC

Inova Wide Sharing Event: Vienna, VA

DMV Trainings at Manassas, Alexandria and Fair

Oaks branches

(Above) Donate Life Virginia’s own “Captain Cardinal” greets the throngs of children at an appearance during the second annual Frostival Celebration at the Dulles Expo Cen-ter. His “recycle your life” message encour-ages people of all ages to register as organ, eye and tissue donors.

(Above, L to R) WRTC Donor Family Advocate Lisa Colaianni, Judy Ebert, and family friend Kay Smith, hold the Rose Parade “floragraph” portrait of Leslie Ebert, a WRTC employee who died tragically in 2001. During their visit to the WRTC offices, a conference room was dedicated to Leslie’s memory. The Ebert family endows the Leslie Ebert Memorial Scholarship Fund, which grants college scholarship money to several local high school seniors each year.

www.BeADonor.org


On December 5, 2010, Washington Regional Transplant Community and Donate Life Virginia held their first annual “Tree of Life” celebration at Inova Fairfax Hospital in Falls Church,

Virginia. The event brought together donor family members, transplant recipients, and the entire organ, eye and tissue donation community for a celebration of life to begin the holiday

season. Each participant was invited to bring a personalized ornament representing the life of a donor. (Top left) Donate Life Virginia President and WRTC’s Director of Community Affairs,

Cindy Speas, places an ornament on the tree with Linda Hurd, donor wife. (Right) Tanya Scott and her son Rutger, a liver recipient, place an ornament on the tree in honor of his donor.

(Center) The tree was located in the IHVI Atrium of the hospital during the month of December.

Quarter 4: October—December

Earned & Unearned Media Donor Family Services

Timothy Susco Memorial Brain Aneurysm Race

for Awareness: Reston, VA

Donor Family Retreat: Annandale, VA

Joshua’s Hands Fall Festival: Waterford, VA

Professional Grief Seminar: Annandale, VA

Hope For the Holiday Grief Seminar: Silver

Spring, MD

South Lakes High School Ethics Day Presentation:

Reston, VA

Kimberly Adams Rose Parade Floragraph

Presentation: Dumfries, VA

Television ads on WJLA and NewsChannel 8 in

conjunction with the Rose Parade and “Give

Thanks, Give Life.”

600+ ten-second spots on more than 25 area radio

stations, including the highest-rated stations

WTOP and WASH-FM.

Print ads in Washington Jewish Week, HillRag,

DC North, East of the River and The Washington

Revels Christmas Program

Online advertisements through Facebook

Advertising in 8 DC-area movie theaters

News coverage in The Washington Post, The Hill,

Fox 5, Fairfax Times, Springfield Connection and

The Loudoun Times

(Left) Donor mom Nancy Susco speaks during South Lakes High School Ethics Day in Reston. Nancy has been participating in Ethics Day, presenting an ethical dilemma regarding donation since 1997.

Documents

2010 A Year to Remember!... Community Pages ~ 2010 Quilting Workshop with Carla Shoap and Berri Wells, donor family members: January 9 Visit by tissue recipient, Glen Finland, and