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2010 and beyond:OPA workshop
21 November 2007
Richard Ackroyd, Director of Regulation & Investment, Yorkshire Water Services Ltd
Since 2000 the industry has delivered:
• Improved performance
• Increased levels of service
• Increased efficiency
Total Score (WASCs) 2001 2002 2003 2004 2005 2006 2007
Anglian 379 359 395 421 407 388 413
Yorkshire 375 398 401 409 413 414 408
Wessex 387 351 404 410 407 416 408
Welsh 348 380 405 419 413 406 392
South West 329 328 331 374 395 386 389
United Utilities 336 335 342 394 396 395 385
Northumbrian 407 418 377 391 389 323 364
Severn Trent 366 371 407 408 408 372 362
Thames 347 379 389 383 391 362 342
Southern 373 355 391 391 400 360 342
Average 364.7 367.4 384.2 400.0 401.9 382.2 380.5
The OPA legacy
Customers?
• Is it relevant for today’s customer?
• Has customer thinking evolved?
• Have customer expectations increased?
Questions for today
Companies?
• How important is it to companies?
• Can it drive further improvements to service?
• Can it incentivise a step-change in service?
What does the OPA mean for…
Reputation:
• the primary incentive
• the industry league table
• but viewed as important by some, but not all
The current incentive mechanism
Financial:
• benefit if high performing (+ 0.5% on k)
• cost if poor performing (- 1% on k)
Can these incentives drive our industry forward?
The competitive market place:
• Innovation
New products
Broader service offerings
Step-change service improvements
Learning from other sectors
The competitive market place
Entertainment
Banking
RetailTravel
Insurance
Communication
Water industry innovation
• Zero inconvenience
• New communication channels
• On-line real time information
• Proactive, added-value services
• Smart metering
• Flexible tariff solutions
What might customers want from their water companies in the future?
The need for greater incentives
• the cost-savings alone may not provide a sufficiently large incentive for a company to invest in a real step-change to its service offering
• the improvement may require a substantial investment in new systems and technologies, where the pay-back would be much longer than 5 years
Improving customer service reduces cost, but…
The need for greater incentives
• may restrict the pace of innovation and technical development
and
• may allow the industry to fall behind other service industry sectors
An OPA with insufficient incentives …
… resulting in a poorer perception of the water industry in respect of service and value-for-money
A mechanism for innovation
• innovative thinking and development
• continuous service improvement
and
• step-change service improvements
An OPA which rewards ….
… will lead to an enhanced perception of the water industry in respect of service and value-for-money
In summary
• Measures focusing on customer interfaces and reflecting customers’ views
• A service-focused league table
• An OPA which incentivises significant investment in service improvement
…. a customer-centric OPA driving step-change improvements
to service
What does our industry need and want?
2010 and beyond:OPA workshop
21 November 2007
Richard Ackroyd, Director of Regulation & Investment, Yorkshire Water Services Ltd