Embed Size (px)
DESCRIPTION
September 10, 2010. 2010 GM Private Offer. Overview. Limited-time additional discount from GM offered “privately” to credit union members Opportunity to use the private offer and existing GM credit union discount as part of a year-end marketing campaign to drive auto loan growth - PowerPoint PPT Presentation
Citation preview
2010 GM Private Offer
September 10, 2010
2
Overview
• Limited-time additional discount from GM offered “privately” to credit union members
• Opportunity to use the private offer and existing GM credit union discount as part of a year-end marketing campaign to drive auto loan growth
• Incorporates credit union feedback and lessons learned from prior programs to strengthen and improve the offer
3
Private Offer
• Private offer timing: 11/2/10 – 1/3/11• Available to targeted membership of specific credit
unions• Private Offer incentive in excess of $750
– Offer is in addition to GM CU Member Discount– Stackable with other GM public incentives
• Eligible 2010/2011 MY vehicles: –Chevrolet Silverado –Chevrolet Avalanche –GMC Sierra
–Chevrolet Impala –Chevrolet HHR –Buick Lucerne
Flexibility to focus on a given vehicle(s) depending on market and members targeted
4
Benefits
• Credit Union– Auto loan growth and member loyalty– Auto loan campaign materials– Value-add to auto loan program via the private offer
and standard GM credit union discounts
• Member– Low credit union auto loan rate– Discounts, because of credit union membership, on
new GM cars and trucks
5
Implementation
• Identify a group of members that are most likely to be in-market for a new car. Example targeting:
– New auto loans 60-90 days from maturing– Used auto loans 60-90 days from maturing and those already matured
within the last 24 months– Members in equity positions on homes and/or autos– Focus on non-GM owners / conquests
• Private offer discounts codes will be provided based on the size of the targeted group of members
• Send a unique code to each member within the target group – Direct mail/email to be in-home first week of November– Two e-mail follow-ups late November and mid December
6
Member Redemption
• Pre-approved loan from credit union (best effort possible)
• To take full advantage of the offer, credit union members will need to provide dealership personnel with two codes:– The standard GM credit union member discount authorization
code which members will need to secure from lovemycreditunion.org and write-in on their direct mail/email piece
– The unique private offer program code which will be pre-printed on the direct mail/email piece
7
Support We Will Provide
• Ready-to Use Marketing Materials– Private offer letter, post card and email– Banner ads
• Customization and campaign execution services available
8
Support We Will Provide
• Implementation Kit– Program overview and checklist
– Marketing and implementation calendar
– Direct mail creative elements
– Website banners for linking to the GM credit union member discount save page
– Modeling/targeting criteria suggestions
• Phone and email support, plus assistance from your Invest in America National Business Consultant and League
9
9/10 9/10-30 9/24 10/1 10/15 11/2 11/19&
12/15
1/3/11
Webinar Enrollment Period,
mail counts will need to be provided
during this period
Creative provided to CUs
for direct mail
piece
Program Codes
begin to be provided to
CUs
Last day for CUs to
submit non-template
creative for approval
Private Offer mail drop
Recommended follow-up dates
Program concludes
Launch Calendar
Key dates requiring credit union action
10
How to Sign up
• Contact your Invest in America National Business Consultant (contact information on the next page)
or
• Email us at [email protected] and we will contact you
11
Enrollment Contact Information
• Robert Bearden
(California, Nevada, Oregon, Washington)
800.262.6285 x 751
• Curt Belaney(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C.)800.262.6285 x [email protected]
• Colleen Meek(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming)800.262.6285 x [email protected]
• Leslie Norush(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x [email protected]
• Gary Siegel, National Business Consultant,
Inside Sales
800.262.6285 x 586
• Jaclyn Adamson, National Business Consultant, Inside Sales
800.262.6285 x 584
12
Enrollment Contact Information - Michigan
• Angela HallMetro West/Oakland County734.673.3719
• Carolyn MillerGrand River/Kalamazoo/Southwestern616.560.7000
• Darl McLeanBlue Ox/Paul Bunyon, Upper Peninsula906.440.1668
• Robin WybengaFlint/Lasing/Mid Michigan517.993.7788
• Ron MartinMetro East/Battle Creek734.673.0008
• Stephanie KlocinskiHuron Valley/Jackson/Moon/Downriver586.823.3285
13
Q&A
