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New Horizons of Social Media
Presented by:Julie Meyer
Missouri Department of Higher Education
What is . . . ?Social marketing – The application of
marketing concepts and techniques for the purpose of achieving social good
Social networking – Web-based social relations among people who share interests and/or activities
Social media marketing – A recent component of integrated marketing or communications plans and centering on creating online content that will generate conversation among visitors
Social Media SitesFacebook
TogethervilleLinkedInMySpaceTwitterMore http://
en.wikipedia.org/wiki/List_of_social_networking_websites
Business Reasons to Join InTell success stories from your institutionTake control over your organization’s
messageYour message may be more effective because it
is spread from friend to friendCorrect errors and misconceptionsBuild community and loyaltyProvide an informal yet direct connection
with your audiencesInexpensive to implement
Audiences and StrategiesPotential students – recruitingCurrent students – establishing communityAlumni – fundraising, building loyaltyFaculty/administrators – networking, support
Social Media in the NewsFebruary 21, 2010 – Middlebury College used
Facebook and Twitter to increase alumni giving http://chronicle.com/article/5-colleges-that-inspire-alumni/64307/
February 20 – University of Virginia replaces yearbook with social media http://chronicle.com/blogPost/U-of-Virginias-Yearbook-J/21364/
September 16, 2010 – Harrisburg U’s Social Media Blackout http://chronicle.com/article/Harrisburg-Us-Social-Media/124510/
Social Media Mistakes to AvoidRecent headlines
“Grading is Sucking Out My Soul” – June 18“East Stroudsburg U. Suspends Professor for
Facebook Posts” – February 26“’I Still Want to Stab a Certain Someone,’ and
Other Ideas Not to Post on Facebook” – January 4
Employment/hiring screening
Source: minonline.com
FacebookGroups Pages“Foster group discussion
around a particular topic”
Have members
“Allow entities such as public figures and organizations to broadcast information”
Facebook users “like” pages
After surpassing 35 “likes,” a unique URL is offered
Source: http://blog.twitter.com/
Some Facebook Examples
Promoting “likes” for your Facebook page
MDHE Promotion of J2CJ2C logo and URL highlighted in printed
materials and promotional items distributed at college fairs15,000 J2C test survival kits distributed to ACT,
SAT, and GED test takers annuallyRegular inclusion in our Monthly Student
Reminders since fall 2009Links within dhe.mo.gov since April 2010Promotional articles and conference program
adsState employee payroll notices
Number of J2C “Likes”
Best Practices in PromotingTarget promotional efforts to your audience(s):
BoomersGen X
Love to learn Love email Given large amounts of freedom as children Respond to credible character in advertising
Gen Y Over marketed Respond to unusual designs and eco-friendly
packagingGen Z
Thank youJulie Meyer ([email protected]) Missouri Department of Higher Educationwww.dhe.mo.gov(800) 473-6757 or [email protected]