2010 Multi-Media Marketing Proposal“TRAVEL STYLE GUIDE” is a creatively-crafted integrated marketing strategy that leverages the unique brand equity of select HFM U.S. properties and the wide-reaching AMERICAN EXPRESS VACATIONS network to create compelling, luxury lifestyle content delivered online, in-book, via

email and through exclusive at-resort experiences.

Participating sponsors will sign on to co-host epic journeys to some of the nation’s most fashionable and admired vacation destinations. Rich “TRAVEL STYLE GUIDE” integration

opportunities will align brands with the travel lifestyle category, bringing together the following:

Per month

ELLE Magazine

ELLE Décor & Metropolitan Home Magazine

U.S. Readership who Travel

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Suggestion:

Sell sponsorship slots on the Glam Getaway online quiz

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E-Newsletter Promotion

101,148

Recipients

82,000

Recipients

Print Program

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