2010Subaru “Share the

Love”Grant Program

Meals On Wheels Association of America

Summary

- For Subaru’s 2010 “Share the Love” campaign, Meals On Wheels Association of America (MOWAA) gave local Meals On Wheels programs across the country three opportunities to receive Subaru “Share the Love” grants to help them serve nutritious meals to homebound seniors in need during the holiday season.

- 246 grants were given out, totaling $140,100.

Grant Opportunity One

- “Share the Love” Story Contest- MOWAA asked Meals On Wheels

programs to write a 200 word essay about how their volunteers and staff “Share the Love” with their senior clients.

- 146 Programs received $100 or $500 grants.

Grant Opportunity Two

- Press Release Challenge- MOWAA provided a press release

template for programs to customize and send to their local media outlets to share with their communities.

- 100 Programs participated and received $1,000 or $2,000 grants.

Press Release Challenge

Print Hits 103Web Hits 86Radio Hits 12Television Hits 5

Total 206

Total Funds Awarded $100,000

Grant Opportunity Three

- “Like the Love” Contest- MOWAA posted the “Share the Love”

story submissions on the MOWAA Member Blog and asked the programs to raise support in their communities by getting their supporters to “like” and comment on their story post.

- 20 Programs received up to $1,000 in grants

- Total Funds Awarded - $8,000

The MOWAA Member Blog received 8,705 “likes” and

comments about our Meals On Wheels programs’

“Share the Love” stories.

Overall Impact

Because of the Subaru “Share the Love” contest, nearly 150 programs received funding to maintain or expand their senior nutrition programs during the holiday season.

Media & Photo Gallery

Success Stories & Testimonies

“This is the season of giving and we are so thankful that Subaru has decided to give

back to our program to help us deliver meals to our clients for the holidays. For the first time in many years we are running a deficit

budget so this grant truly is a gift.”

Jeanne Martin, Director of Pascack Valley Meals on Wheels

“The Estuary Council of Seniors in very grateful to MOWAA and Subaru for their donation, but also for

giving us the opportunity to tell our very compelling stories about the need for Meals On

Wheels throughout the country.”

Paula Ferrara, Executive Director of the Estuary Council of Seniors