2010 Year In Review and Looking Ahead

Memory Walk 2010

• 590 walks nationwide

• 283,000 participants– 6% growth

• 33,000 teams– 7% growth

• $42.2 million total raised– $7.4 million sponsorship– $34.8 million participant revenue– 3% growth in total revenue

The Good

• We are still growing!– 57% walks demonstrated growth

• Reduced the number of $0 participants.– Just under 35%

• 54 Chapters demonstrated overall program growth.

• Continued to grow recruitment efforts as a result of nationwide advertising spends.

The Great / Outstanding

• True leaders– 119 walks grew by more than 25%

• 103,000 participants took an additional action!

• Chapters used Walk transition to re-energize participants and continue the conversation.

The Opportunity

• Still more than 40% walks decreased over 2009.

• $8.44 per every person with Alzheimer’s

• Still significant opportunity ahead!– $0 participants– New Metro Walks– Retention

The Industry

2009• Run Walk Ride 30: #13• One of 2 major events that grew

2010• Run Walk Ride 30: #14• 15 of top 20 grew

Double in 3 Years

565,610 participants

60,000+ teams

Year 1: 25% growth

Expand Geography

100K+ populations

In 3 Years:

$64 million

Year 1:

15-20% growth

$48 million

LEAD THE WAY