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Capture Market Share with Oracle WebLogic Server and Exalogic

Ashok Aletty, Sr. Director Product Management, Fusion Middleware

2

Agenda

• Product Overview

• Why Standardize on WebLogic Server

• Go To Market – Key Opportunities

• Summary

3

Development

Tools

User Engagement

SocialWeb Mobile

Enterprise

Management

Identity

Management

Content Management

Business Intelligence

Business Process Management

Service Integration

Data Integration

Application Grid

Oracle Fusion MiddlewareComplete, Open, Integrated, Best in Class

4

Application Server Infrastructure at OracleCentered on WebLogic Server

Most complete platform for cloud

#1 in Performance AND time-to-market

Best integration with Oracle stack

GlassFish Coherence

JRockit and HotSpot

Enterprise Management

Developer Tools

WebLogicServer

Custom App

Packaged App

SOA Service

Application Grid

Cloud Service

5

Oracle WebLogic SuiteStrategic Platform Across Oracle Product Lines

Fusion Applications

Fusion Middleware 11g

Certified and Differentiated on WebLogic Suite

Applications PortfolioApplications

Certified/Building with WebLogic

SOA/BPM Suite Identity Management Suite

Business Intelligence Suite

Content Management Suite

WebCenter SuiteJava EE/ISV Apps

Fusion Middleware 11g

WebLogic Suite11g

Fusion Applications

Building on FusionMiddleware 11g

WebLogic Suite 11g

Application Foundation

6

Why Standardize on WebLogic

Server?

7

Why Standardize on WebLogic Server?

Reason #5: Optimized for Exalogic

Reason #2: Best Performance EverReason #4: Complete Visibility, Diagnosability and Management

Reason #3: Application Aware Virtualization

WLS WLSSOA

Svc

Web

RAC RAC

WebWeb

Cache

Reason #1: WebLogic Momentum with Customers

8

Reason #1 WebLogic Momentum with Customers

I am starting a new JEE project and I am not sure what Application Server

should I be using?

Did you know that WebLogic is the leading Application Server in the

market today? It has already been deployed by 1,000’s of customers

successfully.

9

WebLogic is the World’s #1 Application Server

#1 Market Share

#1 Innovation

#1 Performance

#1 Growth

#1 Market Share

#1 Innovation

#1 Performance

#1 Growth

Oracle WebLogic Server

Gartner’s most recent worldwide application server market share report shows Oracle at 44%

Oracle market share is higher than its four closest competitors combined

10

Gartner: APAC Application Server Vendor Share, 2010

Source: Gartner: “Market Share, All Software Markets Worldwide 2010,” March 30, 2011, By Colleen Graham, Joanne Correia, Fabrizio Biscotti, Matthew Cheung, Ruggero Contu, Alan Dayley, YannaDharmasthira, Tom Eid, Chad Eschinger, Bianca Granetto, Hai Hong Swinehart, Teresa Jones, Sharon Mertz, Rene Millman, Chris Pang, Asheesh Raina, Dan Sommer, Bhavish Sood and Laurie Wurster.

APAC Application Server Revenue (all vendors):

• 2009 Revenue: $718M (US)

• 2010 Revenue: $814M (US)

Oracle28.1%

IBM19.3%

Hitachi12.3%

Fujitsu11.5%

Salesforce8.4%

NEC7.1% Tmax

3.6%

Kingdee1.1%Others

8.6%

11

Reason #2 Best Performance Ever

I can’t diagnose theperformance issues

I have with this release. Is it Java? Is it my RAC configuration?

Did you know in WebLogic11g we have the best performance ever – simply better out of the box along with

new integration into RAC and Coherence?

12

SPECjEnterprise2010 Performance WebLogic Server Leadership – Highest EjOPS Result

SPECjEnterprise2010 EjOPS@Standard

IBM

WebSphere V7IBM Power 780

1 node, 32 instances64 cores, 8 chips

Power7

See: http://www.spec.org/jEnterprise2010/results/

OracleWebLogic Server 10.3.4

Cisco UCS B440 2 nodes, 8 instances

64 Cores, 8 chipsXeon X7560

17,301 16,646

00

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

WorldRecord!

February 2011

13

2,987

2,081

00

250

500

750

1,000

1,250

1,500

1,750

2,000

2,250

2,500

2,750

3,000

3,250

Oracle IBM

SPECjEnterprise2010 Performance WebLogic Server Leadership - EjOPS/Processor

WebLogic Server 10.3.4

Dell PowerEdge R910

1 node, 8 instances

40 cores, 4 chips

Xeon E7-4870

WorldRecord!

April 2011

SPECjEnterprise 2010 EjOPS/Processor

See: http://www.spec.org/jEnterprise2010/results/

WebSphere V7

IBM Power 780

1 node, 32 instances

64 cores, 8 chips

Power7

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GridLink

WebLogic

GridLink

WebLogic

Performance and Workload with Oracle RACActive GridLink for RAC – Up to 3X Better Performance

• Integrated WebLogic and Database RAC clusters

• Designed for Exalogic and Exadata

• Dynamic load balancing of requests to RAC nodes

• RAC node transaction affinity for data locality

• Continuous connection availability regardless of RAC changes

80% 20%

RAC Node Load Aware Connection Requests

GridLink

WebLogic

GridLink

WebLogic

RAC Node AffinityFor Transactions

XA

GridLink

WebLogic

GridLink

WebLogic

Continuous ConnectionsRegardless of RAC Changes

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Enterprise Grid MessagingGrid-Enabled Messaging Backbone for the Entire Enterprise

15

WebLogic Server

Java Message Service (JMS)

File

Persistence

Oracle AQ

Integration

Database

Persistence

Bridge to

Other Msg

Java

AppsC, .NET Apps

Packaged

AppsSOA Services

0

5000

10000

15000

20000

25000

30000

35000

1 4 8 16 32 64

Producers and Consumers

Mes

sag

es p

er S

eco

nd

WebLogic 100byte Competitor 100byte

WebLogic 4KB Competitor 4KB

• Performance

• Scalability

• Clustering

• Reliability

• Store and Forward

• Unit of Order

• Unit of Work

• Availability

• Service Migration

• Manageability

• Built-in JMS

• Enterprise Integration

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Complementing WebLogic Server: CoherenceThe world’s most advanced in-memory data grid

• Shared memory grid for applications

• Memory spans multiple machines

• Add/remove nodes dynamically

• Scale linearly to thousands

• Reliability through redundancy

• High performance through

parallelization

• Integration through shared memory

grid

OS

JVM

WebLogic Server

OS

JVM

Coherence

Glassfish

1717

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

WLS Rep WLS + C*W

Clustered

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

WLS WLS + C*W

Stand-Alone

Predictable State Elasticity with Coherence Coherence*Web Benchmarking

WebLogic Server WebLogic + Coherence*Web

1 * 2GB Heap 2 * 4GB Cache Servers

WebLogic Server WebLogic + Coherence*Web

2 * 2GB Heap 2 * 4GB Cache Servers

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My projects are about virtualization and achieving rapid application provisioning – I don’t

see how upgrading willhelp me.

Did you know in 11g provides application aware virtualization, a

unique solution from Oracle (and not offered by any other vendor)?

Reason #3 Application Aware Virtualization

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Assembly of Appliances

Oracle Virtual Assembly Builder

• Application-aware virtualization

–Package software components into

collections of software appliances

• Standardized building blocks

–Create multi-tier application assemblies

using virtualized appliances

• Simplified and rapid provisioning

–Single step, template-based deployment

of multi-tier applications to virtualized

environments

WLS WLSSOA

Svc

Web

RAC RAC

WebWeb

Cache

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Metadata

AssemblyVirtualizedSoftware

Appliances

Web Appliance

Application Server Appliance

Database Appliance

Transform Multi-Tier Application Components into Collection of Configurable Building Blocks

WLS WLSSOA Svc

Web

RAC RAC

Web

Web Tier

ApplicationTier

DatabaseTier

Reference System

Deployment of Entire Platforms

21

My company runs manyversions of iAS and WebLogicWe need a solution to tie it all

together not an upgrade

This is one of the key reasons customers upgrade as way to use Enterprise Manager 11g where versions of

WebLogic, iAS can be managed from one console!

Reason #4 Complete Visibility, Diagnosability and

Management

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Enterprise ManagerAggregated cross-domain management via Grid Control

• Monitor and manage multiple WebLogic

domains

• Monitor and manage multiple WebLogic

Server and iAS versions

• Monitor and manage multiple Coherence

clusters

WebLogic Server 11g

Domain a

Admin. Server

Managed Server 1-n

WebLogic Server 8.1/9.2

Domain b

Admin. Server

Managed Server 1-n

Oracle iAS 10.1.2/10.1.3

Cluster

OPMN

OC4J 1-n

Coherence

Cluster

Coherence 1-n

EM Grid Control

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Real Operations Insight & AutomationActionable Insight Drives Automation

Real Operations Automation

Provisioning

Configuration

Deployment

Patching

Real Operations Insight

Continuous Monitoring

In-flight Diagnostics

Performance Management

Service Level Management

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JRockit Flight Recorder Low overhead instant diagnostics

• “Circular buffer” in JRockit JVM that stores

diagnostic data

• Always on

• New data comes in and is stored, old data

dropped off

• Very low/near zero overhead

• Uses data already used by JVM

• Data can include events from the JVM and

from any other event producer

• WebLogic Server

• Fusion Middleware

Flig

ht

Reco

rdin

g

New Data

Old Data

Time

25

We have been having severe performance issues with a key

application and that has impacted our business operations. Application and system tuning has provided limited relief. I need to find a solution fast!

Have you heard about Exalogic –Oracle’s superfast engineered

system that has proven to deliver the fastest performance with a total lower

system cost over 3 years?

Reason #5 Optimized for Exalogic

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Exalogic is the superfast

engineered system

for running

Middleware and Applications

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Oracle Exalogic Elastic Cloud

• Fastest system for Oracle Middleware and Applications• 10x+ boost in speed and capacity

• Lower total system cost over 3 to 5 years

• Hardware and software engineered to work together• Fast to set up

• Easy and low cost to operate

• Supports all workloads – no configuration

• Mission-critical• Reliability and performance

• Isolation and security

• Elastic scalability

• Platform for consolidation

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Oracle’s Elastic Cloud FoundationApplication Grid, OS, Enterprise Manager and hardware

EL X2-2

Oracle Enterprise Linux or Solaris

Exalogic Elastic Cloud Software

JRockit and HotSpot

WebLogic Server CoherenceEnte

rpris

e M

anager

Exalogic Elastic Cloud Hardware

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EL X2-2

Oracle Exalogic Elastic Cloud X2-2 Hardware Integrated Compute, I/O, Networking and Storage

• Central storage for system images

• Clustered for HA

• 40 TB SAS disk

• 4 TB read cache

• 72 GB write cache

Integrated Storage

• 40 Gb/sec links

• 10 Gigabit Ethernet

connectivity to datacenter

InfiniBand I/O Fabric and 10GbE/GbE

• 30 x86 compute nodes

• 360 Xeon cores (2.93 GHz)

• 2.8 TB DRAM

• 960 GB SSD

Compute Nodes

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Complete and Integrated Management

DeployProvisioning of Firmware, OS, Middelware, and Applications

Clone and Scale-out

Application-level PaaS Deployment

Infrastructure as Service APIs

TestFunctional Testing

Load Testing

Test Management

MaintainRemote Management

- Telemetry

Phone Home- Proactive Support

My Oracle Support Integration

End to End Patch Management

ManageEnd-to-End Diagnostics

- Service Levels

- Root Cause

Configuration Mgmt- Change Tracking

Patch Automation- Firmware, OS

MonitorApplication-to-Disk, Heat and Power

Exalogic Monitoring Integration

- System, Compute Nodes, Switch, Storage

GridControl

OpsCenter

EnterpriseManager

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Optimized DB Access | Oracle Exalogic and Exadata TogetherDesigned for Seamless Interoperability, Unmatched Performance

Exalogic Exadata

960 Gigabits/second

(Maximum: 24x InfiniBand QDR)

• Exclusive: direct InfiniBand integration!

• Extreme performance, reliability, security

• Simple to deploy and manage

Active GridLink

• Resource-aware load balancing

• Instantaneous connection failover

• Transaction affinity to RAC nodes

• SQLnet optimized for InfiniBand SDP

3x

Copyright © 2011 Oracle Corporation - Proprietary and Confidential

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Extreme Java EE PerformanceThe power of the Oracle Exalogic Elastic Cloud

2-3X improvementin Database OLTP

60% moreJava Operations/sec.

– Run-time connection load balancing

– SQLNet for InfiniBand (JDBC over SDP)

– Buffer Copy Elimination

– Exalogic-aware Self-tuning

– Balanced hardware

– Parallel Muxer

– Scatter-gather IO

– IPC for InfiniBand

0

50

100

150

200

250

Update Insert Delete

Tx/S

ec

(Higher is better)

Standard WebLogic Server GridLink for Exadata

0

50

100

150

200

250

300

350

400

450

CreateWS Purchase Manage Browse

(Lower latency is Better)

Standard Platform Exalogic

Up to 10X faster response time

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0

500

1,000

1,500

2,000

2,500

3,000

1 kB 10 kB 100 kB 1 MB 10 MB 100 MB

Th

rou

gh

pu

t (M

eg

ab

yte

s/s

ec

)

Data Object Size

Throughput Comparison, Exalogic InfiniBand vs. Standard 1G Network

(Coherence 3.6.1.0)

IB

Gb

Extreme Coherence Data Grid PerformanceOracle Coherence on Exalogic vs. Standard Platforms

Exalogic

Standard GbE

34

Extreme WebLogic Performance Web Application Performance – Customer Test Results

MORE CAPACITY

296% more clicks per hour than UAT test environment

MORE USERS

400 user test much faster than 100 user UAT test

environment

FASTER RESPONSES

Up to 90+% reduction in response times at equivalent

loads

Average Response Time Comparison (in Seconds)

Customer UAT Environment vs Exalogic+Exadata

Portal Page

35

Extreme SOA Performance at Customer “Freaky Fast”

mill

isec

on

ds

0

100

200

300

400

500

600

Web SOA DB

Prod Exa

3.6X

1.4X

9X

SOA Suite 11g on ¼ Rack Exalogic + Exadata

36

Extreme JD Edwards 3x Better Response Time, Linear Scalability

37

$0

$8,000

$16,000

25% 50% 2x 3x 5x

Tho

usa

nd

s

Exalogic Performance Advantage

3 Year Total System Cost Comparison in Thousands

WebLogic Suite on HP Blades

WebLogic Suite on 1/4 Exalogic

$0

$8,000

$16,000

25% 50% 2x 3x 5x

Tho

usa

nd

s

Exalogic Performance Advantage

5 Year Total System Cost Comparison in Thousands

WebLogic Suite on HP Blades

WebLogic Suite on 1/4 Exalogic

Lowest TCO vs HP BladesystemExalogic X2-2 ¼ Rack + WebLogic Suite

3 Years

5 Years

38

Go To Market – Key Opportunities

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WebLogic – Key Sales Opportunities

• Upgrading from prior WebLogic releases (BEA versions)– Mainly 8.x, 9.x to 11g– WebLogic Server 8.1 Extended Support ends Sept 2011

• Upgrading from Oracle Application Server to WebLogic Server– Automated tools and guide

– iAS 10gr2 Premier support ends Dec 2011 and there is no Extended support available

• High end Java transactional applications– Requires mission-critical platform, 5 9’s availability, high transaction volumes

• Sell/Up-sell WebLogic Suite on WLS unique integration with Oracle Database and RAC– Target large Oracle Database and RAC customers. WLS EE, SOA, Web Center as priority

targets

40

Coherence – Key Sales Opportunities

• Coherence Classic–Sell Coherence EE for low latency, high throughput, data access & data intensive

calculations

–Up-sell Coherence GE for multi-site/datacenter data access and replication

–Target Java, .Net, C++ applications with performance, capacity, throughput challenges

–Looking for ways to reduce their backend system and applications containers related costs

–Looking for ways to scale applications and provide global data access / view

• Coherence No Code Change–Sell/Up-sell WebLogic Suite for increased online apps capacity

–Up-Sell Coherence EE to OSB customers for increased performance and scale-out

–Up-Sell WebLogic Suite to WebLogic customers for increased performance with TopLink Grid

41

Exalogic – Key Sales Opportunities

• Exalogic as a superfast engineered system to run Java Applications–Delivers 3-10x improvement in total transaction throughput and response time

–Oracle has 120,000 Java Application Server customers globally

• Exalogic as a superfast engineered system to run Oracle’s Business Applications–Delivers 2-5x improvement in total transaction throughput and response time

–Oracle has approximately 100,000 Oracle Applications Customer globally

• Exalogic along with Exadata as a complete platform for Application Tier and DBMS Tier for OLTP Systems–Delivers 8-30x improvement in total transaction throughput and response time

–Exadata has been Oracle’s fastest growing product

42

APAC WebLogic Differentiation Campaign

iDay Webcast

Series

Partner Deep Dive

Workshop

Customer Technical

Workshop

Newsletter & Website

Support

•awareness training for partners

•Start on 3rd to 5th Aug for three languages

•CI webcast training on 17 Aug and Sept

•3-Day deep dive lab type training on differentiated features of WLS

•Roadshow in 14 Tier One cities in APAC & 10 Tier Two. Start from 22nd Aug till end Oct

•Half Day technical seminar targeting to Oracle TOP WLS install base as well as RAC install base

•Demand gen engine

•Special Edition of Newsletter to promote WLS to partners

•Provide assets and tech docs to them via website for self learning purpose

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Key Dates to Remember

iDay Webcasts -

WLS Differentiation

3rd Aug: English session

4th Aug: Korean Session

5th Aug: Mandarin Session

Partner Deep Dive Workshop

23-25 Aug: HK

30 Aug – 1 Sept: MEL & Guangzhou

6-8 Sept: Sydney & Singapore

13-15 Sept: Beijing

21-23 Sept: Shanghai

26-28 Sept: Taipei

4-6 Oct: Seoul

11-13 Oct: KL

12-14 Oct: Mumbai

17-19 Oct: Delhi

18-20 Oct: Jakarta

24-26 Oct: Bangkok

iDay Webcasts –

Selling Against Competition

17 Aug: Against JBoss

Mid Sep: Against IBM

44

Summary

45

Oracle WebLogic Server and Exalogic Delivering real business value

Quicker time to

Value, Single

Vendor Solution

Unmatched

Performance

Lowest Cost,

Best ROI