P O C O N O

M O U N T A I NS

2011

A N N U A L

R E P O R T

MISSION

The mission of the Pocono Mountains Visitors Bureau is

to enhance the economic and environmental well-being

of our region and members through the promotion of

tourism and the comprehensive marketing of

our destination.

Dear Partners and Friends,

As we have all too often found out, when things go bad, they do so quickly and when things get better, they do so slowly. That was the case for the Pocono Mountains in fiscal year 2010-11, as our lodging tax revenues posted slightly more than 6% growth from the previous year, but still a significant shortfall from 2008 collections.

Our industry continues to drive the regional economy, as the jobs it creates, the wages it pays out and the taxes generated by the more than 24 million visitors who visit annually help make the Pocono Mountains a great place to live, work and visit. The hospitality industry’s position in the region has not gone unnoticed. The Pocono Record in a March 8, 2011 article entitled “Pocono Power Brokers” listed “Tourism/Resorts” as the #1 Most Powerful Institution saying, “It’s a billion-dollar industry that fuels a good portion of the Pocono economy. It encompasses hotels, restaurants, golf courses, parks, ski areas and attractions – just about everything that makes the Poconos famous. Listing the entire industry as one instead of setting any one person apart is fitting since the Pocono Mountains Visitors Bureau was founded more than 75 years ago as the biggest all-for-one, one-for-all group in the region.” My only correction is that it is a $2.1 billion dollar industry.

Our efforts on the marketing and public relations front are beginning to show great results. First I’d like to thank David West and the entire marketing team for their hard work. While we did not invent the phrase “relationship marketing”, it is our hope that we will perfect it. Our relationships with NBC-TV affiliates in Philadelphia and New York City allowed us to extend our marketing reach and frequency well beyond the dollars we have contributed. Our efforts with the “Backyard Bash”, weather sponsorships and The 10! Show have allowed us the ability to present the Pocono Mountains message in new and exciting ways. A thank you also extends to MayoSeitz Media for their excellent work leveraging our media buy, nearly doubling it.

While all this was going on, an updated mobile site was launched, an enhanced social media plan implemented and our sales team grew new business in the religious, reunion and sports market. We even found time to enhance our reputation as a “pet-friendly” destination working close with FIDO Friendly magazine paved the way to hosting an educational workshop, developing a specific landing page on the website and even designating a niche blogger.

Beyond the exciting advertising, public relations and sales efforts, my increasing confidence about the future is fueled by three things: 1) new/exciting events 2) reinvestments/upgrades to lodging facilities/attractions and 3) new business inquires.

Four distinct events were established that hopefully will become staples. The Buck Hill Skytop Music Festival, brings together a wonderful cross section of music and performance arts from Jazz to Opera, in Buck Hill and Skytop. The Concours d’ Elegance, Skytop, provided residents and visitors alike the opportunity to view some of the most beautiful and expensive antique cars from throughout the world. Wally Lake Fest is all about celebrating the great outdoors and incredible resource that is Lake Wallenpaupack. The event blends the outdoor recreation experience offered at the Lake along with exhibits by local artisans. Ironman, agreeable the most prestigious name in adventure racing, begins its first ever event in the Commonwealth with Ironman 70.3 Pocono Mountains.

It is also exciting to see the reinvestments and upgrades throughout the region as it will help to ensure the long term sustainability of the Pocono Mountains as a preferred leisure travel destination. It has also led others to inquire regarding the prospects of bringing new hospitality business to the area as either stand alone businesses or in a partnership/joint venture with existing businesses. Either way, the potential is great and the opportunities even greater.

The success experienced this past year can be directly related to two groups of people. The first is the dedicated staff and the work they do on a daily basis. The other big thank you goes to the Executive Committee, Board of Directors and various Committees’ of the PMVB. It is their individual contribution of time, expertise and dollars that make it all possible.

Reflecting on this past year and what has been accomplished, I feel comfortable and confident in saying that the best years for the Pocono Mountains hospitality industry are ahead. If the progress we made is any indication, we shouldn’t have to wait too much longer to reap the rewards of that success.

Carl G. Wilgus Andy Worthington President/CEO Chairman of the Board

LIFE’S GREATER ... ... IN THE POCONO MOUNTAINS

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2010-11 PMVB OFFICERS

ChairmanAndy Worthington, Bushkill Group, Inc.

Vice ChairmenJohn KiesendahlWoodloch Resort

Eric EhrhardtEhrhardt’s Waterfront Resort

Arthur Berry IIICamelback Mountain Resort

TreasurerBarth Rubin

Budget Inn & Suites

The past fiscal year surpassed the prior with a whole new list showcasing the leisure destination with some worthy accolades... whether it be from a readers’ survey, editors’ picks or travel writers’ suggestions, the Pocono Mountains was highlighted among national mediums:

• AAA Four Diamond added both The Lodge at Woodloch and Mount Airy Casino to their Pocono list of destinguished properties... joining The French Manor Inn and Spa and The Settler’s Inn• Choice Hotels Internaional, Inc. awarded The Comfort Inn, Pocono Lakes Region with Gold Hospitality as a top performer• DCNR selected the Delaware River as the Commonwealth’s River of the Year• Family Vacation Critic named Woodloch one of the “Top 10 All-Inclusive Family Resorts”• FIDO Friendly selected The Inn at Pocono Manor as one of the dog-friendly “Top 10 Ski Resorts” and the Pocono Mountains as one of the “Top 10 Leafy Destinations” to take you four-legged companion • Frommers.com highlighted Pocono Mountains as “Top Romantic Mountain Getaways in North America”• Golfweek elected Jack Frost National as one of “2010 Golfweek’s Best New Courses” and “2010 Golfweek’s Best Courses You Can Play”• A Governor’s Award for Environmental Excellence was presented to Pocono Raceway for their 25-acre solar installation.• Home-Away.com called Pocono Mountains a “Best Vacation Home Location”• iVillage Parenting named Woodloch Resort one of the “Best All Inclusive Resorts in the US”• ninemsn dubbed Milford one of their “Best side trips from NYC”• offmanhattan.com recognized the Pocono Mountains as one of “10 Active Getaways Near NYC”• Parents Magazine selected Woodloch as one of their “Top 10 Best Snow Resorts for Families”• Resorts and Lodges included the Pocono Mountains as their number seven “Top 10 Romantic Getaways”• SnowEast Magazine’s Reader Survey chose Camelback Mountain Resort as one of the “Favorite Resorts Under 1100 Feet” • Time Out New York spotlighted Milford as one of “60 Getaways” features for “Places You Can Get To Without A Car”• Travelogged featured the Pocono Mountains in their “18 Easy NYC Getaways With and Without a Car” • TripAdvisor chose Skytop Lodge as one of the “10 Amazing Hotels Off The Tourist Trail”

PAST CHAIRMEN 1934-1953 Ted Jenkins*1953-1954 Jack Shinn*1954-1955 Henry Arneberg*1955-1956 Harry Ahnert1956-1957 Paul Asure*1957-1958 Leroy Guccini1958-1963 William J. Altier*1963-1964 Eric Schuchard*1964-1967 Harry Kiesendahl*1967-1969 Robert Ahnert*

1969-1972 Charles Poalillo1972-1973 Glenn Kissel1973-1974 Paul Asure*1974-1976 Peter Ahnert1976-1978 Joan Toms*1978-1979 Wes Smith1979-1981 Bill Van Gilder*1981-1985 Tony Farda1985-1989 Ron Logan1989-1992 Donald H. Pierson*

1992-1995 Frank Kelley*1995-1998 Jeanne Genzlinger1998-2000 W. Jack Kalins2000-2002 Larry Greene2002-2007 Andrew Forte2007-2009 Edward Mayotte

*denotes deceased

Accolades Around The Region...

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WINTER CAMPAIGN: December 6, 2010 - February 28, 2011

Media Buy = $415,000Media Value = $795,000Cooperative Investment = $205,000

Out of Home• Commuter Highway Billboards• Long Island Rail Road

• Interior Car Cards• Train Station Platform Posters

• Metro North Transit• Train Station Platform Posters

• NJ Transit• Interior Car Cards• Train Station Platform Posters• Train Station Display Digital Network

• King of Prussia Mall BannerTelevision

• WNBC (NBC4), New York, NY• :15 Commercials• :05 Billboards• Four Live Beauty Cameras

• WCAU (NBC10), Philadelphia, PA• :15 Commercials• :05 Billboards• Mobile Sponsorship• Four Live Beauty Cameras

Online Banner Ads• Ski Central• NJ.com• Yahoo.com• Comcast.net

Cooperative Marketing PartnersCamelback Mountain Resort, Fernwood Hotel & Resort, Jack Frost & Big Boulder, The Lodge at Woodloch, Shawnee Inn and Golf Resort, Shawnee Mountain, Skytop Lodge, Wayne County and Woodloch Resort ResultsTotal 800poconos.com visits equaled 506,000, up 23.5% from winter 2010. Mobile website visits were 26,500 in total, of which 7,000 were from Manhattan.

Increased room tax revenue generated from 2nd/3rd Qtr was $34,355 year over year, representing an estimated 6,857 additional room nights.

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SUMMER CAMPAIGN: May 23, 2011 - September 5, 2011

Media Buy = $720,000Media Value = $1.35 MillionCooperative Investment = $350,000

Out of Home• Commuter Highway Billboards• NJ Transit

• Interior Car Cards• Train Station Platform Posters• Train Station Display Digital Network• Train Ceiling Cling• Outside Train Banner

• NJ P.A.T.H.• Interior Car Digital Boards• Station Digital Boards

Television• WNBC (NBC4), New York, NY

• :15 Commercials• :05 Billboards• 11 Live Beauty Cameras

• WCAU (NBC10), Philadelphia, PA• :15 Commercials• :05 Billboards• Mobile Sponsorship• 11 Live Beauty Cameras

• WPIX • :05 Billboards• 11 Live Beauty Cameras

Online Banner Ads• Facebook• 6ABC.com• NJ.com• Travel Ad & 3i Ad Networks

Cooperative Marketing PartnersCamelbeach Waterpark/CBK Mountain Adventures, Discover PikePA, Fernwood Hotel & Resort, Kittattiny Canoes, Inn at Pocono Manor, Mount Airy Casino Resort, Mt. Laurel Performing Arts Center, Skytop Lodge, Stock Car Racing Experience and Woodloch Resort

ResultsTotal 800poconos.com visits equaled 705,000, up 29.5% from summer 2010. Mobile website visits were 40,000 in total, of which 12,500 were from Manhattan.

Increased room tax revenue generated from 4th/1st Qtr was $122,730 year over year, representing an estimated 24,500 additional room nights. 5

A LIVE LOOK AT THE POCONO MOUNTAINS

People today are highly engaged with real-time updates such as weather reports and traffic cams, because they are useful and believable. Many people base their spur-of-the-moment travel plans on what they see in these camera feeds.

The PMVB decided to tap into this “live feed” popularity, and put the Pocono Mountains in the spotlight. Thirteen high-quality web-based video cameras were positioned throughout the region, from Lake Wallenpaupack to Camelback Mountain Resort. Real-time video could be seen by anyone interested in what was happening in the Pocono Mountains.

Before you could say “action,” beauty shots from these feeds were being shown by NBC Philadelphia and New York and WPIX New York, giving the Pocono Mountains the reach of mass media TV and a message that was more believable and less expensive.The video content was also featured on the WPIX New York website and could be streamed via 800Poconos.com and our partner websites. It was often anchored by TV billboards in 40-second segments and could even be viewed on iPads.

800POCONOS.MOBI

• Total visits equaled 74,000 for fiscal year 2010-11, of which 20,000 originated from Manhattan• Over 2,000 mobile users subscribed to the Pocono Mountains Mobile Community• Regular text offers were sent promoting discounts and announcements, including promotion of Black Friday Deals, Fall Foliage Forecast, Skicast, etc.

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SOCIAL MEDIA

With its growth in 2010 into 2011, social media has become a vital tool in the realm of marketing. With a combined 8.5+ Million users on Facebook from New York and Philadelphia, the PMVB capitalized on the advantages of utilizing social media platforms as a key strategy in reaching visitors to the region. Spending an increased amount of time researching the various trends on social media sites including Facebook, Twitter, YouTube, Flickr and Foursquare, the team focused on ways in which to increase the number of followers and fans on social sites. Through the 2011 summer campaign, which included a consumer engaging Facebook contest, the team managedto grow their social media presence immensely. As social media continuesto grow infinitely, the PMVB marketing team has continued to remain in stride with the innovation.

The Greater Outdoors GiveawayBeginning in early June, the PMVB Marketing Department and its partners launched the 2011 Facebook campaign, the Greater Outdoors Giveaway. The contest was designed surrounding the concept of “Indoor-dom”: the state of being bored at work, stuck at home or trapped inside and aching for an outdoor adventure. Fans of PoconoTourism were invited to submitphotos demonstrating how they were suffering from Indoor-dom, or to vote for their favorite entries. During the course of the contest, weekly prize winners were selected randomly from the photo submissions. Our winning photo received over 2,000 votes, and was the recipient of the Ultimate Outdoor Adventure Package which included a kayak, camping gear, bike, fishing rod, weekend accommodations in the Pocono Mountains and more.

Results• 8,803 new “Likes”, an increase of over 500% in Facebook fans, surpassing the original goal of 10,000 “Likes” in total• A #1 ranking on Facebook search• 39,587 views of the Greater Outdoors Facebook tab application; 50,556 views to all tabs during the promotional period• A significant increase in social media engagement on the PoconoTourism Facebook page; post interaction was raised from nearly zero interactions per post to regularly achieving over 50 interactions per post and over 10,000 impressions per post• 201 contest entrants into the photo contest; 9,108 votes on the contest entrants• Increased buzz surrounding the Pocono Mountains, both online and offline

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PUBLIC RELATIONS

Communicating a variety of important messages to numerous audiences is the prime focus of the Public Relations team. Extensive networking and communication is conducted with domestic and international media representatives from consumer and trade publications, television, radio, Internet and other outlets. In addition, the department conveys the value of tourism to Pocono Mountains residents, businesses, public officials and other key opinion leaders.

In 2010-11, the department interacted with nearly 1,000 regional, national and international media outlets for information and targeted story ideas. This resulted in more than 1,300 editorial placements, reaching over 569 million readers worldwide, with an advertising dollar equivalency of more than $900,000.

The department also facilitated regional press familiarization tours for 37 travel journalists and conducted in-state media missions to update Pennsylvania travel editors and journalists on destination news and developments.

Writing and editing copy for the Bureau’s collaterals and websites is also an important task managed by the Public Relations team. Among thepublications written by the team were: The Annual Report; Pocono Living Magazine; special tourism inserts in the Pocono Business Journal; Fall Foliage Forecasts; and bi-weekly member newsletters. In addition, dozens of e-newsletters, radio scripts and other pieces are written and edited each year.

AAAW RLDmAgAzineTravel guide

and snowboarding lessons, if you are a newbie). Camelback is the bigger of the two resorts, with 34 trails and an 800-foot vertical drop as well as beginner and advanced terrain parks and snow tubing hills. shawnee is close behind with a 700-foot vertical drop and 23 trails, 2 terrain parks and tubing.

spend the morning speeding down the mountain, stop for lunch at the lodge, then hit the slopes again for another hour or two. By now, you are feeling that it’s time for a change of pace. We have two suggestions—just about as diametrically opposed as can be. Water park or spa?

great wolf lodge was the first indoor waterpark in the Pocono mountains; it is open to overnight guests. newer on the scene is the water park at split rock resort, which is open to the public. Both waterparks bring summertime fun

to the winter months, with steamy temps, wild tube rides, slippery slides and water play areas.

If you’d rather pamper your body after a day on the slopes, arrange for a relaxing massage or an exfoliating/moisturizing body treatment at one of numerous spas in the Pocono mountains. Resorts with spas open to the public include great wolf, mouNt airy, skytop, the iNN at

pocoNo maNor and shawNee iNN. pure day spa in downtown stroudsburg is another good option.

Head back to the slopes for a few nighttime runs, or check out the area nightlife. Taste-test the microbrews and pub food at Barley creek BrewiNg compaNy. savor some sushi at desaki and then, if it’s a weekend, show off your moves at the restaurant’s dance club. or eat, drink and try your luck at mouNt airy casiNo resort.

Day 2Today’s the day to check out all the other snow and ice

sports the Pocono mountains region has to offer. If you have your own ice skates, you can cut some

figures on the frozen lakes at both gouldsBoro and toByhaNNa state parks. (skating areas are designated, but ice thickness is not monitored.) Both lakes also are open for ice fishing. Tobyhanna has a one-way, five-and-a-half-mile snowmobiling trail as well.

For many years, the resort activities at skytop lodge

were open only to guests, but now they are available on a fee

basis to the public. Rental equipment also is available. skytop has the region’s only man-made ice-skating rink (covered but open air). The resort offers trails and backcountry cross-country skiing as well as snowshoeing. There’s a designated sledding hill near the downhill ski mountain. Best of all, skytop has one of the last remaining toboggan runs in the northeastern u.s. exhilarating and easy to do! Climb onto a wooden toboggan, and take off from the top of a 110-foot, ice-covered shoot. The ride’s not over yet; once you hit the bottom of the shoot, the toboggan just keeps going over frozen skytop Lake.

the iNN at pocoNo maNor also opens many of its activities to the public for a fee. Trek quietly through the woods on snowshoes or skis to commune with nature, or start your engines to speed along the trails in a snowmobile. you can even try a nighttime snowmobile ride on Fridays and saturdays and then warm up around a bonfire while snacking on hot dogs and roasted marshmallows. If you’ve always dreamed about dashing through the snow in a horse-drawn sleigh, here’s your chance. or you can saddle up and ride through the snow-covered woods.

Whether you like your winter sports fast or slow, downhill or over rolling trails, human-, horse- or engine-powered, the Pocono mountains offer more than enough choices to keep you happily occupied for days—and to keep you coming back for more, all season long.

febRuARy 2011

liNks & resourceseverything you need to know about accommodations, restaurants, events and more.

e-mailWe welcome your suggestions, ideas and feedback. e-mail us at editorial@aaaworld.com.

eagle watchiNgConsider a side trip about 90 minutes north of monroe County (and still in the pocono mountains) to lackawaxen, a prime spot

for bald eagle-watching in January and February. every year, 150-200 bald eagles migrate south—some from as faraway as 900

miles—to winter in the region of the upper delaware river and its tributaries.

Early morning and late afternoon are the best viewing times. Start your excursion at the Eagle Institute’s winter field office to

see a video and pick up a map and some viewing tips. on saturdays and sundays through mid-march, volunteers are on hand

at posted public viewing areas with spotting scopes and binoculars. even better, join the eagle Institute for a guided excursion

February 19.

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AAAW RLDmAgAzineTravel guide

encompassing 2,400 acres and four counties in northeastern Pennsylvania, the pocoNo mouNtaiNs region is a sprawling winter playground, with lakes for skating or ice fishing, trails for snow shoeing and cross-country skiing, and the piece de resistance: 185 trails at eight major ski areas just perfect for downhill skiing and snowboarding.

The region of monroe County near Route 80 between Routes 380 and 209 makes a good home base for a two-day

winter sports extravaganza. Lodging options include resorts, hotels and motels, condos, cabins, inns and even a few bed-and-breakfasts.

Day 1strap on that board, snap on those skis,

or pump up that snow tube; it’s time to hit the slopes. camelBack mouNtaiN and shawNee mouNtaiN are the two major ski resorts in this vicinity, and both offer all three downhill sports (in addition to skiing

snow sports smorgasbordIn THe sPRIng, rivers and streams run fast and clear with snowmelt, tree

branches sprout tender green buds, and wildflowers adorn the woods. Come

summer, the forests are verdant, and the towns, lakes and woods bristle with

activity, both animal and human. Fall brings breathtaking foliage and crisp

days to enjoy hiking, biking and small town exploring. • But winter, ah winter,

that’s the glory time in the Pocono mountains. snow-covered hills and frozen

lakes, the quiet of the frosty woods and the warmth of a crackling fire.

febRuARy 2011

2 Days/1 night in the pocono mountainsby Theresa gawlas medoff

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o c t o b e r 2 0 1 0 www.FIDOFriendly.com62

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our Top10 leafy desTinaTions

By Carol Bryant

Washington County MaineLooking to the trees and wishing to escape the tourists? Head over to Washington County for a

tranquil natural fortitude. Regionally, the birch, oak, aspen, maple, and ash trees produce a vibrant

array of burnt oranges and fiery reds. Also famous for being the world’s largest blueberry producer,

take home a few quarts and sample the pies and pancakes while visiting. This area is generally the

first place the sun rises each morning on US soil. Washington County is comprised of 85 percent

woodlands, eight percent lakes and four percent bogs, so one can imagine the bountiful beauty

gracing the landscape in the autumn months.

Acadia National Park in Mount Desert MaineIn 1947, a fire destroyed many spruce-fir trees in this historic park and left behind pockets of space

for the rich colors of fall to showcase themselves. Considered to be one of the best views in the

state of Maine, the top of Cadillac Mountain at 1,532 feet is the highest point along the north

Atlantic seaboard. Fido is welcome to color gaze with you. The “peak” season is generally con-

sidered to be mid-October but this varies. Certain lakes and trails prohibit Fido but the majority of

Acadia welcomes the canine variety.

Lake Champlain VermontComplete with its own seven-day fall foliage calendar, www.scenesofvermont.com/, Lake Cham-

plain is one of North America’s best places to fish. Instead of walking or riding through fall foliage,

the waters of the lake invite a boat ride amidst historic lighthouses and forests of fall foliage. The

Fido-friendly resort of Basin Harbor Club and Resort is located right on the lake. While in Vermont,

check out Dog Mountain in St. Johnsbury. Situated on this glorious land is 400 acres of nature, leaves

and the famous Dog Chapel.

Catskill Mountains New YorkLocated in New York’s Hudson Valley and within 100 miles north of the city, nestled away

is this beautiful mountainous region harboring vibrancy and golds galore. During the last

two weeks of September and up until mid-October Fido is sure to “start spreading the

news” in this historic region. Harvest festivals, farmers markets, orchard picking and craft

fairs line the charming towns that surround the Catskills. Often called “America’s First Wil-

derness,” there’s enough here to do to make a complete week’s vacation out of it.

There is a unique leaf identification and peak peeping map online at www.nylovesu.co.uk.

Pocono Mountains PennsylvaniaKnown to many as the “honeymoon capital of the world,” Pennsylvania is home to 127 tree varieties,

so early fall reveals a glorious blanket of ambers,

purples, oranges and more. Pack a picnic and

take Fido to the Delaware River area where ea-

gles soar, a rural countryside graces the land-

scape and sightseeing is at its most spectacu-

lar finest. State parks and wineries galore are

scattered throughout this section of the state.

Check out www.800poconos.com/ for more

things to do while the leaves change color.

Shenandoah Valley Washington DCSpend some time exploring Washington DC

with Fido (including hiking Arlington National

Cemetery together) and then head over to the

nearby Virginian Shenandoah Valley. Located

90 miles west of the Capital Beltway, Shenan-

doah National Park features over 500 miles of

trails and close to 200,000 acres of land. Take

the scenic route and let Fido sniff the aromatic

pleasures gracing the grounds along Skyline

Drive. This 100+ mile road meanders throughout

the length of Shenandoah National Park.

Blue Ridge Parkway North CarolinaSpanning 469 miles and connecting the Shen-

andoah and Great Smoky Mountains National

Parks, this scenic drive is riddled with nature ar-

eas, trails and plenty of overlooks to pit-stop and

take in nature’s beauty. Explore your inner hiker

and take Fido to Grandfather Mountain along

the parkway in Linville, North Carolina. Of spe-

cial interest is Blowing Rock in the town of the

same name. A 4,000 foot cliff overhanging a river

gorge, check it out at www.theblowingrock.com. ill

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Guadalupe Mountains National ParkTexasYee haw meets dog paw and Fido’s ready to hit the fall

trail. Nature’s spectacle displays her glory at McKittrick

Canyon, one of the most prized locations in the entire state.

Enchanting in this region are the leaves plus the cacti. Rock

enthusiasts rejoice at Permian Reef. Trees of the region in-

clude Alligator Juniper, Ponderosa Pine and Velvet Ash.

Guadalupe Peak is the highest point in all of Texas at 8,749

feet. For those less inclined to high the 80 miles of trails, a

4x4 road runs through the park for scenic driving.

Aspen ColoradoThough images of ski slopes and powder hounds, Aspen

is not only king of snow. Rich yellow-gold leaves glisten on

the aspen trees at their peak every fall. The John Denver

Sanctuary is small yet rich in beauty and the nature Den-

ver sang about in so many of his songs. Behold the quak-

ing aspen tree of North America while visiting Denver.

Listen closely when autumn’s breeze shakes the leaves

and they “quake” and shimmer in the wind. Backpack

through San Isabel National Forest where over a million

acres of mountains are sure to take both yours and Fido’s

breath away.

Great River Road WisconsinLocated in the western region of the state, this area winds

250 miles along the shores of the Mississippi river. Quaint

towns pepper themselves along the route for plenty of

sightseeing, leaf peeping and Fido pit stops. Steamboats

including the Delta Queen may pass by, as visitors are wel-

come to 50 local parks and beaches. The road generally

parallels the river but where it does sway from it, vistas and

spectacular farmlands are abundant. Learn more and

check the fall color forecast at www.travelwisconsin.com/

fallcolor_report.aspx.

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800POCONOS.COM

• Total 800poconos.com visits equaled 1.63 Million, up 12.25% from fiscal year 2010-11.

• Total 800poconos.com page views equated to 8.4 Million, up 13.25% from fiscal year 2010-11.

New Content• Promo pages: Black Friday, Fantasy Football Destination Draft, Pet-Friendly

Places to Stay and Attractions, Eagle Golf Reports and Golf- A-Round Card• Trip Advisor Reviews tab for corresponding partners• Fall Foliage Forecasts revamped to include a regional map depicting color

percentages• Snow Conditions page was updated to be more mobile friendly• Co-op advertising pages were created highlighting previous and current

marketing campaigns• PoconoSki.com was highlighted more prominently on the homepage• Various videos for a stronger presence in the golf section, member listings

and on static pages

CONSUMER ENEWS• Number Sent: 6• Subscribers: 41,000• Open Rate: 15%• Click thru Rate: 3.5%

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MEETINGS AND SPORTS

The Pocono Mountains has shown a resiliency during this time of economic turndown that many of its rival destinations did not enjoy. Location and perceived value allow many within a 200-mile driving radius a place to hold their meetings and events. The future looks bright with groups and organizations such as Ironman 70.3, Ragnar Relay, North American Orienteering Championships, PA State Fireman’s Convention and PA Land Trust Annual Convention already planned.

In 2010-11, 34 definite future bookings were confirmed, representing 3,335 room nights and an economic impact of $2,727,936.

More highlights included:• Generated a total of 160 qualified leads• Generated a total of 23,687 room nights• 14,921 total delegates• Estimated $12,110,166 in economic impact

Dark Dining Event held July 15, 2010 • 38 meeting planners attended• Event received national media coverage in MPI One Magazine

Mid-Atlantic Events Meeting Planner FAM held November 4-7, 2010 • 18 meeting planners from Greater Philadelphia attended

Spring Meeting Planner FAM held May 5-8, 2011 • 13 meeting professionals from Philadelphia, Harriburg and New Jersey attended

Harrisburg Sales Blitz held December 1-2, 2010 • 18 scheduled appointments• Handed out 53 PMVB promotional bags

New York City Sales Blitz held June 15, 2011• 14 scheduled appointments• Handed out 27 PMVB promotional bags

SPECIALITY MARKETS THAT DRIVE OUR BUSINESS...

August 2010Pennsylvania Society of American Executives; Hershey, PATrans Bridge Lines Group Leader Show; Allentown, PAHSMAI Golf Outing; Pocono Mountains; PA

September 2010PA RV and Camping Show; Hershey, PAAviation Council of Pennsylvania; Pocono Mountains, PAHSMAI Affordable Meetings; Washington, D.C.Mid-Atlantic Tourism Public Relations Alliance Marketplace; Gettsyburg, PA

October 2010Rejuvenate; Louisville, KY

Elvis Festival; Pocono Mountains, PA

November 2010NJ Motorcoach Group Leader Show; Atlantic City, NJOntario Motorcoach Association; Niagara Falls, OntarioNational Tour Association Annual Convention; Montreal, Quebec

December 2010HSMAI Meetings Quest; Boston, MA

January 2011American Bus Association; Philadelphia, PAReligious Conference Management Associations; Tampa, FLMotorsports; Philadelphia, PA 10

LEISURE GROUP

Tourism Sales efforts included industry trade shows, sponsorships, sales missions, site visits, FAM Tours, advertising and partnership marketing with PMVB members.

The PMCVB participated in two state sales missions with the PACVB Group Tour Committee. Sales missions targeted Michigan in May and New England in June where we met with tour operators in Massachusetts, Rhode Island and Connecticut.

We hosted the American Bus Association Pre-Fam Tour highlighting Pocono Cheesecake Factory, American Candle, The Crossings Premium Outlets, Mount Airy Casino Resort, Historic Jim Thorpe and Penn’s Peak among others on January 6 and 7, 2011.

The PMCVB was selected by the PACVB Group Committee to represent the Pennsylvania Group Tour Trade Show Buy-In. Partners at the Tennessee Motorcoach Convention held in Tunica, Mississippi February 1-3, 2011. This appointment based show generated new prospecting leads for PA and the Pocono Mountains.

Regionally, we conducted group tour meetings for members that were interested in this market segment to discuss trade show leads, cooperative advertising opportunities and itineraries.

The PMCVB officially joined the Student & Youth Travel Association and subsequently,developed a Student Profile Sheet to attract student groups to our destination.

INTERNATIONAL

Three major components of this year’s International effort included International Pow Wow, North American Journeys Summit East and the efforts through the International Marketing Partnership. This partnership consists of State of PA, Philadelphia CVB, Pittsburgh CVB, Valley Forge CVB, Gettysburg CVB and the PA Dutch CVB. The grant funding is approximately $396,000 to cover two years of international sales and marketing initiatives. USB drives were used as digital collateral for the PMCVB and PA. Primary target markets for international visitation are Canada, UK, Germany, France, Spain, Italy and China.

Tennessee Motor Coach Association; Tunica, MS

February 2010Eastern Sports & Outdoor Show; Harrisburg, PAPA Society of Association Executives Educational Summit & Expo; Lancaster, PAHeartland Travel Showcase; Detroit, MIDestinations Showcase; Washington, D.C.Allegheny Sports and Travel Show; Monroeville, PA

March 2011Pennsylvania Bus Association; Harrisburg, PAMaryland Motorcoach; Dover, DEAAA Travel Expo; Foxboro, MA

Campers World RV and Camping Show; York, PA

April 2011Nat’l Assn of Sports Commissions Sports Event Symposium; Greensboro, NC

May 2011International Pow Wow; San Francisco, CASummer Sun Fest; Hartford, CT

June 2011North American Journeys Summit East; New York, NY Warrior Dash; Pocono Mountains, PAPA Convention & Visitors Bureau Sales Blitz; New EnglandPhiladelphia Triathalon; Philadelphia, PA

800POCONOS.COM 1004 MAIN STREET STROUDSBURG, PA 18360

Text POCONOS to 77950 to receive special updatesand exclusive Pocono Mountains offers.Message and data rates may apply.

SpringOpening of Whitewate Rafting/GolfChili Cook-OffStourbridge Line Rail ExcursionsLehigh Gorge Scenic RailwayJim Thorpe’s Birthday CelebrationAnnual Farm Animal FrolicPocono Mountains Run for the

Red Marathon

Summer

NASCAR Race Fan FestivalPocono 500 NASCAR RaceAnnual Great Tastes of Pennsylvania

Wine and Food FestivalDelaware River SojournLehigh River SojournRoots and Rhythm Music and

Arts FestivalCeltic FestivalMilford Music FestivalWildflower Music FestivalStreet Festivals and Sidewalk SalesPennsylvania 500 NASCAR RaceFestival of WoodCarbon, Monroe, Pike and

Wayne County FairsWally Lake Fest

FallPocono Garlic FestivalStroudfestWayne County Wine & Cheese

FestivalCOTA Jazz and Arts FestivalDelaware River Food and Wine

FestivalHarvest & Heritage DaysBlack Bear Film FestivalFall Foliage FestivalsIronman 70.3 Pocono MountainsGreat Brews of America Classic

Beer FestivalHonesdale for the Holidays

Winter

Olde Time ChristmasChristmas at Grey TowersHawley WinterfestHoliday Shopping EventsJim Thorpe WinterFestTobyhanna Ice Harvest FestivalWinter Lights FestivalAnnual Ice Tee Golf TournamentCrystal Cabin Fever

For a complete listing of events, visit us online at800poconos.com.

Tour and Travel Services

Calendar of Eventss

New York City75 miles

Harrisburg130 miles

as

Baltimore160 milesWashington DC

200 miles

Boston300 mile

Toronto410 miles

85 milePhiladelphi

5 hours

7 hours

4 hours

2 hoursGettysburg165 miles3 hours

90 mins

90 mins

3 1/2 hours

Close to major cities, but far from ordinary.The Pocono Mountains is a short drive from Philadelphia,New York, New Jersey, Southern New England, and Metro D.C.Six interstate highways, I-80, I-81, I-84, I-78, I-380 and I-476,make the Pocono Mountains region quick and easy to reach.

So cool!

Great deals!

Nice!

• Online RFP submissions• Web-based trip planning• Customized itineraries• Coordinated FAM tours• Digital media and collateral

• Site inspections• Escort notes• Visitor services• Staff support services• Student-friendly lodging

For information and reservations, contact Ann M. Pilcherat 800-722-9199, direct line 570-421-5791 ext. 3130,fax 570-421-8868, e-mail ann@poconos.org.

Life’s greater in the Pocono Mountains.

Sample ItinerariesTeam Building/Outdoor Adventure� Adventure Center at Whitewater

Challengers� Beltzville State Park� Bushkill Falls� CBK Mountain Adventures� Chamberlain Canoes� Delaware Water Gap National Recreation

Area� Jim Thorpe River Adventures� Landers River Trips� Pocono Whitewater Adventures� Pocono Whitewater Adventures – Biking� Skirmish Paintball� Wallenpaupack Scenic Boat Tours� Whitewater Rafting Adventures

Indoor/Outdoor Water Parks� Camelbeach Mountain Waterpark� Great Wolf Lodge� H20ooohh! Indoor Family Waterpark

Shopping� Country Junction World’s Largest

General Store� Country Kettle� The Crossings Premium

Outlets� Downtown Shopping

Environmental Education� Carbon County Environmental Education

Center� Lacawac Sanctuary� Monroe County Environmental Education

Center at Kettle Creek Wildlife Sanctuary� Pennsylvania State Parks� Pocono Environmental Education Center� PPL Wallenpaupack Environmental

Learning Center� Tannersville Cranberry Bog

History and Heritage� Dorflinger Glass Museum� Grey Towers National Historic Landmark� Lehigh Gorge Scenic Railway� No. 9 Mine & Museum� Old Jail Museum� Pike County Historical Society & Columns

Museum – Home of the Lincoln Flag� Quiet Valley Living Historical Farm� Roebling Aqueduct Bridge� Steamtown National Historic Site� Stourbridge Railway� Water Gap Trolley� Zane Grey Museum

Performance Venues� Mauch Chunk Opera House� Mountain Laurel Pocono Performing Arts

Center� Penn’s Peak� Shawnee Playhouse� Sherman Theater

Culinary and Food Tasting Tours� Callie’s Candy Kitchen� Callie’s Pretzel Factory� Chef Alice Cooking� Pocono Cheesecake Factory

Winter Snowsports� Alpine Mountain� Blue Mountain Ski Area� Camelback Mountain Resort� Fernwood Winter Fun Center� Jack Frost Big Boulder� Shawnee Mountain� Ski Big Bear� Snowshoeing

For a group destination filled with unforgettable student fun,come to the Pocono Mountains any time of the year. With2,400 square miles of breathtaking natural beauty, excitingadventures and unique attractions, there’s something for

everyone. Our four distinct seasons offer activities year-round, so any time is the perfect time to visit. Day packagesand overnight itineraries with a variety of lodging optionsare available. Contact us and plan your group tour today.

Awesome!

Sweet Ride!800POCONOS.COM 1004 MAIN STREET STROUDSBURG, PA 18360

For information & reservations, contact Ann M. Pilcher at 800-722-9199, direct line 570-421-5791 ext. 3130,fax 570-421-8868, e-mail ann@poconos.org.

Join the Pocono Mountains mobile community – text POCONOS to 77950.

TOUR AND TRAVEL SERVICES

2011 FESTIVALS & EVENTS

• Online RFP submissions• Web-based trip planning• Customized itineraries

• Coordinated FAM tours• Digital media & collateral• Site inspections

• Escort Notes• Visitor services• Staff support services

JANUARYJim Thorpe WinterFestTobyhanna Ice Harvest FestivalWinter Lights Festival

FEBRUARYAnnual Ice Tee Golf TournamentCrystal Cabin Fever

MARCHOpening of Whitewater Rafting/GolfChili Cook-OffJim Thorpe Burlesque Festival

APRILStourbridge Line Rail ExcursionsLehigh Gorge Scenic Railway

MAYJim Thorpe’s Birthday CelebrationAnnual Farm Animal FrolicPocono Mountains Run for the Red

Marathon

JUNENASCAR Race Fan FestivalPocono 500 NASCAR RaceAnnual Great Tastes of Pennsylvania Wine

and Food FestivalDelaware River SojournLehigh River SojournRoots and Rhythm Music and Arts

FestivalCeltic Festival

JULYMilford Music FestivalWildflower Music FestivalStreet Festivals & Sidewalk Sales

AUGUSTPennsylvania 500 NASCAR RaceFestival of WoodCarbon, Monroe, Pike and Wayne

County FairsWally Lake Fest

SEPTEMBERPocono Garlic FestivalStroudfestWayne County Wine & Cheese FestivalCOTA Jazz and Arts Festival

OCTOBERDelaware River Food and Wine FestivalHarvest & Heritage DaysBlack Bear Film FestivalFall Foliage FestivalsIronman 70.3 Pocono Mountains

NOVEMBERGreat Brews of America Classic

Beer FestivalHonesdale for the Holidays

DECEMBEROlde Time ChristmasChristmas at Grey TowersHawley WinterfestHoliday Shopping Events

RU

SS

SC

HLE

IPM

AN

For a complete listing of festivals and events, visit us online at 800poconos.com.

s

New York City75 miles

Harrisburg130 miles

as

Baltimore160 milesWashington DC

200 miles

Boston300 mile

Toronto410 miles

85 milePhiladelphi

5 hours

7 hours

4 hours

2 hours

90 mins

90 mins

3 1/2 hours

CLOSE TO MAJOR CITIES,BUT FAR FROM ORDINARY.

SAMPLE ITINERARIES

NEW & NOTEWORTHY� CBK Mountain Adventures� Sculpted Ice Works

GUYS GONE WILD� Championship Golf Courses� NASCAR� Whitewater Rafting� Barley Creek Micro-Brewing

Company� Sporting Clays

TRUST YOUR LUCK� Mount Airy Casino Resort

GIRLS GETAWAYS� Luxurious Spas – Forbes Top 10

Destination Spa� The Crossings Premium Outlets� Cherry Valley Vineyard� Recreational Cooking Schools� Selection of Dinner Theaters

STUDENT� Indoor/Outdoor Waterparks� Outdoor Adventure� ATV Trails/Paintball� Environmental Education

Centers

HISTORY AND HERITAGE� Dorflinger Glass Museum� Grey Towers National Historic

Landmark� Zane Grey Museum� The Columns Museum – Home

of the Lincoln Flag� Explore the Birthplace of the

American Railroad

CULINARY EXPERIENCES� Railroad and Wine� Smorgasbord Luncheon and

Dinner Show Packages� Wine Pairing Experiences� Recreational Cooking Schools

UNIQUE TOWNS� Historic Jim Thorpe� Downtown Stroudsburg� Hawley – Antiques & Cuisine� Honesdale – Birthplace of the

American Railroad� Milford – Arts, Antiques

& Fine Dining

FOUR SEASONS� Winter – Winter Sport Mania� Spring – Refresh and Renew

Retreats� Summer – All Aboard for

Sightseeing� Fall – Autumn Splendor

For a group setting that truly inspires, come to the Pocono

Mountains. With 2,400 square miles of natural beauty, charming

towns and unique attractions, there’s something for everyone.

Our four distinct seasons offer activities year-round, so any

time is the perfect time to visit. Day packages and overnight

itineraries with a variety of lodging options are available.

Contact us and plan your group tour today.

life’s greater in thepocono mountains.

DA

NIE

LB

RO

DE

EN

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COMMUNITY RELATIONS

The PMVB executed a plan to improve community relations and interface with chambers; community associations; downtown associations; business leaders; economic development councils; educational institutions; environmental organizations; planning commissions; local, state and federal government; human service agencies; and PMVB members improving the image of travel and tourism and raising the awareness.

Pocono Mountains Tourism Day & Achievement Awards ProgramPocono Mountains Tourism Day was held on Wednesday, May 12 at The Chateau Resort and Conference Center. This year’s theme was Genuine Hospitality and featured the Pocono Mountains Tourism Achievement Awards Luncheon. Program features included Delivering World Class Service by our keynote speaker Bryan K. Williams, one-on-one consultation with PMVB staff members and a Summer Attractions Showcase with over 20 exhibitrors. Sponsors included TeacherGeek, Julian James Advertising Design, The Media Center Production Company and The Chateau Resort and Conference Center.

Hospitality Scholarship Golf TournamentThe PMVB partnered with Monroe County CareerLink to present the Pocono Mountains Hospitality Scholarship Golf Tournament. This year’s event was held at Shawnee Inn and Golf Resort on Thursday, June 30 and raised over $12,000 for the scholarship program.

Scholarships were awarded to high school seniors entering an accredited two or four year educational institution majoring in Hotel Restaurant, Tourism Management, Culinary Arts or Resort Management.

Additionally, two $1000 scholarships were awarded to East Stroudsburg University students majoring in Hotel, Restaurant, Tourism Management and Commercial Recreation.

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ENCULTURATION

The PMVB continues to offer the Pocono Mountains Brand Enculturation Training Program free to members and community partners. Efforts resultedin a 10% increase in the number of Pocono MountainsBrand Ambassadors. Split Rock Resort remained as the Brand Champion with the highest level of completed trainings and the most certified Pocono Mountains Brand Ambassadors.

PARTNERSHIPS

The PMVB partnered with other CVB’s, chamber of commerce, National Park Service units, DCNR, Delaware River Basin Commission, The Delaware and Lehigh National Heritage Corridor, PA Route 6 Alliance on regional projects such as the Route 6 Camping Campaign, Nature and Commerce and assisted with new product launches such as the Monroe County Transit Authority partnership with the Delaware Water Gap National Recreation Area to offer “Transit in the Park.”

SPONSORSHIPS

PMVB continued to lend support to local and regional events to increase visitation and enhance the appeal of our destination. Support included exposure on 800poconos.com, enews, media releases, event planning assistance, advertising, social media, public relations, marketing, brand awareness, visitor services, greeters, welcome addresses, spousal programs, hospitality, signage, resources, lodging packages, transportation, logistics and through financial and in-kind support.

County CommissionersThe PMVB represents the four-county Pocono Mountains region of Carbon, Monroe, Pike and Wayne. The PMVB would like to thank our County Commissioners for their special assistance, full cooperation and for their overall support of the Pocono Mountains tourism industry.

Carbon CountyWilliam J. O’Gurek, ChairmanCharles Getz, Vice ChairmanWayne E. Nothstein

Monroe CountySuzanne McCool, ChairpersonTheresa Merli, Vice ChairpersonJanet Weindensaul

Pike CountyRichard A. Caridi, ChairmanHarry Forbes, Vice Chairman*Karl A. Wagner, Jr.*Kathy Hummel (Since March 2011 upon resignation of H. Forbes)

Wayne CountyBrian W. Smith, ChairmanAnthony V. HerzogWendell R. Kay

SUBSTANTIAL ECONOMIC IMPACT

Tourism provides solid economic benefitsto our local economy – as well as important

amenities that add to our residents’quality of life. A healthy tourism industry

has a positive economic impact for allinvolved, paying dividends in ways we

don’t always realize.

In 2010, the Pocono Mountains regionwelcomed 24+ million domestic and

international visitors who stayed in regional resorts, hotels, B&Bs, rental condominiums,

timeshare units and vacation homes orwith friends and family.

These visitors spent $2.1 billion at local businesses.

13

RESEARCH

The PMVB hired Longwoods International to conduct an overview of the Pocono Mountains 2010 domestic tourism business. Each quarter, Longwoods conducts a random cross-section of 500,000 panel members by sending an email invitation to participate in the survey, for a total annual outgo of two million. In 2010, the completion rate for those accessing the Travel USA® questionnaire was 91%.

14

HOSPITALITY SERVICESThe PMVB gets thousands of inquiries each year due to its successful advertising and promotional programs. In 2010-

11, the PMVB sent vacation planning materials to over 35,000 potential visitors who contacted the bureau via phone calls,

emails and reader service inquiries generated by magazine ads.

MEMBERSHIPWhile the number of members remains relatively unchanged

in fiscal year 2010-11, the benefits offered increased. We have increased member visibility on 800poconos.com, the number of photos within a member’s description and listing opportunities.

EDUCATION OPPORTUNITIES FOR STAFFIn 2010-11, the PMVB reconfirmed its commitment to the staff

to provide continual education opportunities. As such, the PMVB embarked on a training of Steven Covey’s, The Seven Habits of

Highly Effective People.

In addition, many staff members have participated in professional and industry specific educational opportunities

such as webinars, conferences, classes, etc., which have been fully funded by the PMVB.

15

CONTRACTED AGENCIES

Backbone Security, Inc.Buffalo Communications, a division of Billy Casper GolfJulian James Advertising DesignMastermindsMayoSeitz MediaMovitasPenTele DataRight Reason TechnologiesSimpleview, Inc.TravelocityForrest & Sons

PROFESSIONAL & TRADE AFFILIATIONS

Alliance of National Heritage AreasAmerican Bus AssociationAmerican Hotel & Lodging AssociationAmerican Society of Association ExecutivesCenter for Rural PADestination Marketing Association InternationalEastern Ski Writers AssociationGreater New Jersey Motorcoach AssociationHotel Sales & Marketing Association InternationalMaryland Motorcoach AssociationMeeting Professionals InternationalMid-Atlantic Tourism Public Relations AllianceNational Association of Sports CommissionNational Tour Association, Inc.National Trust for Historic PreservationThe Nature ConservancyNew York Society of Association ExecutivesNorth American Snowsport Journalist AssociationOntario Motor Coach AssociationPennsylvania Association of Convention & Visitors BureausPennsylvania Bus AssociationPennsylvania Chamber of Commerce ExecutivesPennsylvania Downtown CenterPennsylvania Environmental CouncilPennsylvania Outdoor Writers AssociationPennsylvania Public Relations CouncilPennsylvania Route 6 Tourist Association and Heritage CorporationPennsylvania Rural Development CouncilPennsylvania Society of Association ExecutivesPennsylvania Tourism and Lodging AssociationProfessional Convention Management AssociationPublic Relations Society of AmericaReceptive Services Assocation, Inc.Religious Conference Management AssociationSociety for Human Resource Management

Student & Youth Travel AssociationU.S. Travel AssociationVirginia Motorcoach Association

PARTNERS

Antique Dealers AssociationBarrett/Paradise Business AssociationBetter Business Bureau of Northeastern PennsylvaniaBrodhead Watershed AssociationCarbon County Chamber of CommerceDelaware & Hudson Transportation Heritage CouncilDelaware & Lehigh National Heritage CorridorDelaware Water Gap Chamber of CommerceDelaware Water Gap National Recreation AreaDiscover PikePADowntown Hawley PartnershipEast Stroudsburg UniversityEastburg Community AllianceEquinunk Historical SocietyGreater Honesdale PartnershipGreater Pocono Chamber of CommerceGreater White Haven Chamber of CommerceGreater Wilkes-Barre Chamber of CommerceGreene-Dreher Historical SocietyJacob Stroud CorporationJim Thorpe Council of the Carbon County Chamber of CommerceLehighton Area Council of the Carbon County Chamber of CommerceMauch Chunk Historical SocietyMonroe County Historical SocietyNorthampton Community CollegeNortheastern Pennsylvania AlliancePalmerton Area Council of the Carbon County Chamber of CommercePenn Kidder Area Council of the Carbon County Chamber of CommercePike County Chamber of CommercePike County Historical SocietyPocono Arts CouncilPocono Builders AssociationPocono Lake Region Chamber of CommercePocono Mountains Association of RealtorsSchuylkill River National Heritage AreaSouthern Wayne Regional Chamber of CommerceUpstatePAWallenpaupack Historical Society, Inc.Wayne County Arts AllianceWayne County Builders Association, Inc.Wayne County Chamber of CommerceWeatherly Area Council of the Carbon County Chamber of Commerce

16

Pocono Mountains Visitors Bureau 1004 Main Street Stroudsburg, PA 18360 570.421.5791 800poconos.com pocomts@poconos.org

2010-11 BOARD OF DIRECTORS

Patrick Alvarez, Great Wolf Lodge**Dario Belardi, Pocono Limousine

*Arthur Berry III, Camelback Mountain ResortLisa DeNaples, Mount Airy Casino Resort

Chuck Dickinson, Split Rock Resort & Golf ClubDavid Drury, The Inn at Jim ThorpeBob Dunlap, The Crescent Lodge

*Eric Ehrhardt, Ehrhardt’s Waterfront Resort*Tony Farda, Hideaway Hills Golf Club

*Andrew Forte, Stroudsmoor Country InnBridget Gelderman, East Shore Lodging

*Jeanne Genzlinger, The Settlers Inn*Larry Greene, LEG Consultants

Pete Helms, Davis R Chant Real Estate, Inc.Martin Horowitz, The Brookview Manor Inn

*John Kiesendahl, Woodloch Resort*Peter Kirkwood, Shawnee Inn and Golf Resort

*Edward Mayotte, Skytop LodgeLooie McNally, Pocono Raceway

*Genevieve Reese, The French Manor Inn and Spa*Barth Rubin, Budget Inn and Suites

Paul Schuchman, Odd Lot Outlet, Inc.Robert Sighinolfi - The Inn at Pocono Manor

*Donna Smith, Bushkill FallsDoug Smith, The Crossings Premium Outlets

Don Snyder, Better Homes and Gardens, Wilkins & Assoc. Real Estate*Jim Tust, Shawnee Mountain

*Andy Worthington, Bushkill Group, Inc.

*denotes Executive Committee Member**deceased