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8/6/2019 2011 CMHC Mortgage Consumer Survey
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2011MORTGAGECONSUMER
SURVEY
CANADA MORTGAGE ANDHOUSING CORPORATION
Everything you need to open new doors
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2011 MORTGAGE CONSUMER SURVEY RESULTS
CANADA MORTGAGE AND HOUSING CORPORATION 7
Survey results show that overall
mortgage broker market share has
remained stable over the past year
at 23% (all segments). By segment,
mortgage broker share remainedrelatively stable for 2011 at 48%
for first-time buyers, 32% for repeat
buyer (all buyers was 39%), 25% for
refinancers, and 15% for renewers.
As seen over the last couple
of years, broker market share is
strongest in Western Canada where
54% of buyers in British Columbia
used a mortgage broker. Usage in
other regions in Canada fall within
a couple of percentage points of
the national average of 39% for all
recent buyers.
20112010200920072006
13%14%
12%13%
15%
22%
28%25%
23%25%
23%
31%
31%33% 32%
27%
33%
38%39% 39%
30%
35%
44%
45%
48%
All Buyers
10%
15%
20%
25%
30%
35%
40%
45%
50%
RenewReRBFTB
Brokers maintain market share
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2011 MORTGAGE CONSUMER SURVEY RESULTS
CANADA MORTGAGE AND HOUSING CORPORATION10
ABOUT THE SURVEY
From February 25th to March 25th 2011, CMHC completed an on-line survey of 3,512 recent mortgage
consumersall pr ime decision-makersand the result is a unique perspective on attitudes and behaviours.
CMHC has conducted this survey since 1999. As your trusted partner in mortgage loan insurance, we trust that
you can use these findings to identify opportunities and build stronger relationships with your clients.
DEFINITIONS
For the purpose of this survey, recent mortgage consumers are segmented as follows:
First-time buyers: those who purchased their first home in the past 12 months and took a mortgage
Repeat buyers: those who previously owned a home and have purchased a subsequent home in the past
12 months and took a mortgage
Renewers: those who renewed their mortgage in the past 12 months
Refinancers: those who refinanced their home through a mortgage in the past 12 months
MEANING OF LENDER LOYALTY
Lender loyalty for repeat buyers, renewers, and those refinancing means that they obtained their current
mortgage from the same mortgage lender they were dealing with previously. For first-time buyers it means that
they obtained their current mortgage from the financial institution they were dealing with the most at the time
they took out their mortgage.
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2011 MORTGAGE CONSUMER SURVEY RESULTS
CANADA MORTGAGE AND HOUSING CORPORATION 11
CMHC offers a number of online tools and a wide variety of housing information to support Canadians in making
informed and responsible homebuying decisions as they pursue their housing needs. Access any of these resourcestoday and browse through the wealth of mortgage and housing information developed specifically with you and
your clients in mind.
cmhc.ca
Visit cmhc.ca and access a wealth of housing information. Whether your clients are
looking for information on homebuying, maintenance, or renovation - its all at your
disposal at the click of a button!
The RESOURCE for Mortgage Professionals
Make sure you stay top of mind with your clients by offering the right information at the
right time. Go to EverythingYouNeed.ca and register/log onto The RESOURCE for
Mortgage Professionals and personalize a variety of homebuying fact sheets such as:
Are you f inancially ready for a mor tgage?
Determining your household budget
Homebuying Step-By-Step
Managing Your Mortgage Tips to Make
Informed Home Financing Decisions
The ABCs of Mortgage Loan Insurance
And much, much more!
cmhc.ca/newcomers
Are your clients new to Canada? Visit cmhc.ca/newcomers and make sure theyre
well informed by providing them with relevant housing information in their own
native language!
EverythingYouNeed.ca
Visit EverythingYouNeed.ca today and find product information, market insights, and
valuable industry tools you can share with your clients, such as:
Mortgage Payment Calculator
Household Budget Calculator
Mortgage Affordability Calculator
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r
2011 Canada Mortgage and Housing Corporation. All rights r eserved. This presentation material is the proper ty of Canada Mortgage and Housing Corporation. This presentation
material may not be reproduced, copied, or distributed, in whole or in part, in any form, without the prior written permission of Canada Mor tgage and Housing Corporation.
The information, analyses, and opinions contained in this presentation material are based on various sources believed reliable, but their accuracy, completeness, and currency cannot be
guaranteed. This presentation material is not intended to provide specific advice or recommendations for any individual or entity, and should not be relied upon in that regard. Neither
CMHC nor its employees, agents , and advisors shall have any liability for actions or decisions taken based in whole or in part on any information or analysis in this presentation material.67423
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www.cmhc.ca/2011survey