Life is a Food / Drink / People / Lifestyle

feastSTL.com

FEAST broadens the conversation about food in the St. Louis

region. You name it, if is has to do with food, FEAST has it covered.

The print magazine is the backbone of the FEAST brand

and its 70,000 copies enjoy a 99.5% pickup rate at over 550

strategically chosen distribution points. Online, feastSTL.com

offers users daily updates covering a wide range of delicious

content from food-and-wine pairings to can’t-miss local shops.

There’s also a rich video library full of cooking demos and

behind-the-scenes interviews as well as a recipe database

overflowing with creative ideas.

Savvy marketing is critical to success

and an advertising partnership with FEAST effectively delivers your message to a broad, interested audience. You need to keep your business

top of mind with your current client base and you also need to reach out to new customers. We know that marketing dollars must be spent wisely. By

positioning your business with FEAST, you ensure that your message will hit a consumer that is actively seeking what FEAST offers: great content on

anything and everything culinary in St. Louis.

Media’s strength is measured by its voice and FEAST is constantly expanding its own reach through cooking classes, wine tastings, cross promotions, appearances

on radio and television and event sponsorships. When you invest your marketing dollars with FEAST,

you are aligning your business with a brand that is an

active part of the St. Louis community, one that

positively promotes the local food scene and

encourages the growth of the industry. You’re also positioning your message where it

will be seen by the type of consumer you want and need to target: a St. Louisan hungry

to learn more about food culture in our region.

FEAST Magazine has a

99.5% pickup rate

ABOUT US

1

Inspired Food Culture October 2010

dining room redesigncrash cOUrsE a day at the farmMEET ThE BaETJEsa classic made uncomplicatedDUcK cONFIT

/ Inspired Food Culture / Saint Louis /oCtober 2010 / Free

DISHeS tHAt PoP

The FEAST brand reaches

consumers through print, web, radio and TV

Join us at the table each month!

Food / Drink / People / Lifestyle

PRINTFEAST Magazine is designed to do what print does best: offer flip-able, browse-able content that readers linger over

throughout the month. Its large-format, glossy cover ensures that FEAST catches the eye, but it’s the magazine’s

engaging, well-written and approachable content that our readers crave each month.

FEAST is a true niche publication in that it is entirely focused on the culinary world,

but our approach to content development and design makes the magazine appeal to a

wide range of consumers. Well-fed foodies as well as kitchen novices turn to our pages

for inspired ideas and insightful local coverage. Readers pick up FEAST for restaurant recommendations, libation suggestions, great recipes and in-depth profiles, as well as info on gadgets and appliances, kitchen design, dining furniture, specialty items and the shops that carry it all.

FEAST delivers national culinary-magazine style content on a local level. All aspects of the brand – print and digital – are developed

with the highest production standards. Using the best food writers

and photographers in the business, FEAST is focused on delivering

fresh content to a diverse demographic.

St. Louis consumers spend

an average of $4.7 billion annually at food and

beverage stores

St. Louis

consumers

spend an

average of

$3.4 billion annually at

restaurants

and bars

Food / Drink / People / Lifestyle

DIGITALWEBSITE: FEAST’s website offers more than simply a

reproduction of what is published in the print magazine.

FeastSTL.com features continuously-updated

culinary reporting through a number of web-only columns that cover

shops, restaurants, design trends and culinary travel. We are constantly

seeking stories, places and people that will entertain our readers. The

FEAST website also offers expanded articles, including a rich video

library and interactive photo slideshows as well as a fully-searchable

database of recipes. A digital archive of

every issue is available online, so users can

flip through each issue of FEAST page

by page and see it as it appeared in print,

including all of the ads.

eNEWSLETTER: Each week, about 14,000 subscribers receive

updates from FEAST. With original recipes and direct links to new

and exclusive content, the weekly email keeps our readership

engaged with the magazine. More than simply a promotional tool,

the FEAST enewsletter, along with strategic use of Facebook and Twitter, maintains the conversation that’s launched when each

new issue hits the streets. With a clean design and bright photos, the

enewsletter effectively and succinctly delivers relevant content to thousands of in-boxes.

VIDEO OPPORTUNITIES: FEAST produces videos in conjunction

with each monthly issue. QR codes are embedded into the print

magazine so readers can scan them with their smart phones and

instantly watch cooking demos, interviews and behind-the-scenes

tours. The videos are also available at feastSTL.com, where they are

viewed over and over by our hungry readers.

Advertising in FEAST

delivers your message to our targeted audience

Source: 2009 Claritas Consumer Expenditures - St.

Louis CBSA.

Over 1 million St. Louis adults dine at a sit-down

restaurant more than 4 times a month

Food / Drink / People / Lifestyle

RATES AD SIZES (Build To) 1 to 4 5 to 8 9 to 12

PREMIUM COVERS Live Area = 9.475” x 12.6” Trim Size = 10.875” x 14” w/ .25 “ Bleed = 11.375” x14.5”Outside Back $7,800 $6,900 $6,000Inside Front/Back $3,985 $3,493 $3,000

PREMIUM ADSPage 3 - Full Page (bleed) same as cover sizes $3,985 $3,493 $3,000

2/5 v pg - TOC bookends 3.975” x 12.6” $3,786 $3,318 $2,850

3/5 v pg RHR next to 6.025” x 12.6” $2,590 $2,270 $1,950Tech School/On The Shelf

Center Spread Mini Double 20.35” x 3.12” $2,125 $1,863 $1,600

STANDARD ADSFull Page (bleed) same as cover sizes $3,250 $2,875 $2,5003/4 h pg 9.475” x 9.4188” $3,010 $2,662 $2,3151/2 v pg 4.675” x 12.6” $2,007 $1,776 $1,5441/2 h pg 9.475” x 6.2375” $2,007 $1,776 $1,5441/4 v pg 4.675” x 6.2375” $1,027 $909 $7901/4 h pg (banner) 9.475” x 3.0563” $1,027 $909 $7901/8 v pg 2.275” x 6.2375” $517 $458 $3981/8 h pg 4.675” x 3.0563” $517 $458 $3981/16 v pg 2.275” x 3.0563” $257 $228 $198

CLASSIFIEDS Contact Andrea Jones at 314.269.8810 or andreajones@laduenews.com

INSERTS $45 per thousand (CPM)

PRINT & DELIVER $54 per thousand (CPM) - 8.5 x 11 in - 70 lb. gloss - 4/4 - no bleed - full distribution only

PRINT

WEBSITE

1/16 v

1/8 h

1/8 v

1/2 h

3/4 h

1/4 h Banner

FULL 1/2 v1/2 v

2 col. (4.675 in) x 12.6 in

1/4 v

1/4 v

PREMIUMTOC BOOKENDS

2/5 v 2/5 v

PREMIUMCENTER SPREAD

Center Spread Mini Double

3/5 vPREMIUM

RHR NEXT TO TECH SCHOOL/ON THE SHELF

2011

Feast Edition Space Deadline 5pm Camera Ready Due 5pm

April 2011 Fri., March 11 Mon., March 14May 2011 Fri., April 8 Mon., April 11June 2011 Fri., May 14 Mon., May 16July 2011 Fri., June 10 Mon., June 13Aug 2011 Fri., July 8 Mon., July 11

Feast Edition Space Deadline 5pm Camera Ready Due 5pm

Sept 2011 Fri., Aug 12 Mon., Aug 15Oct 2011 Fri., Sept 9 Mon., Sept 12Nov 2011 Fri., Oct 7 Mon., Oct 10Dec 2011 Fri., Nov 11 Mon., Nov 14

CIRCULATION

ENEWSAd Size Rates

728 x 90 px $100 per mo. –Top rotated advertisers

Leaderboard

728 x 90 px $60 per mo. –Bottom rotated advertisers

Leaderboard

300 x 250 px $100 per mo. –Top Big Ad rotated advertisers

300 x 250 px $60 per mo. – Bottom Big Ad rotated advertisers

Ad Size Rates

728 x 90 px $150 each orTop & Bottom $250 for bothLeaderboards

160 x 600 px $220Wide Skyscraper

PRE-ROLL If interested in video pre-roll please contact your media specialist.

160 x 600

pixels

728 x 90 pixels

728 x 90 pixels

For more information please call your media specialist or Donna Bischoff at 314.340.8529.

300 x 250pixels

728 x 90 pixels

728 x 90 pixels

300 x 250pixels