2011 Media Guide

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Hi-Torque’s eight enthusiast magazinesand websites reach the most aggressiveproduct buyers and have helped ouradvertisers grow into businesspowerhouses in their respectiveindustries. Most of our advertisers havebeen Hi-Torque customers for decadesbecause of the magazines’ andwebsites’ ability to join our companiesand our audiences profitably.

1.) YOU ARE PART OF A TEAM THATWANTS TO ENSURE YOUR SUCCESS:You’re not just buying an ad campaign,you’re joining a team of editors who areinterested in your business andsupporting your products and serviceswith editorial. Hi-Torque’s magazines andwebsites are designed to have multipleeditorial sections to help showcase yourproduct at no cost. We’ve made it easyfor you on page 10 of this kit, by tellingyou exactly how to generate free publicityfor your products.

2.) HI-TORQUE’S MAGAZINESAND WEBSITES ARE HARDCOREPRODUCT-ORIENTED MEDIUMSFOR REACHING CUSTOMERS:Hi-Torque’s titles cover all aspects oftheir respective industry, but in everyvenue their primary focus is theproducts and services that make upthe sport. Without exception, they areseen as experts in their field, and whenconsumers want to purchase products,they look at our titles to see what’snew and interesting in the sport.

3. STRONG NEWSSTAND SALESAND FULL-PRICE SUBSCRIPTIONSDELIVER SERIOUS BUYERS:Enthusiasts who pay $5.95 for amagazine and $18 for a subscriptiondon’t do it by mistake. They are

serious and read every page and holdonto the magazine for up to 2-1/2years—Hi-Torque’s large percentage ofnewsstand sales ensures new buyerseach month, three-readers-per-copypass-along readership, and hundredsof thousands of viewers avidly read thetitle at the newsstand.

4.) MULTI-MEDIA/ MULTI-INDUSTRY PACKAGES THAT REACHHUNDREDS OF THOUSANDS OFBUYERS PER MONTH:CUSTOMERS:Hi-Torque offers something no otherpublishing company can: If you run acampaign in Motocross Action yourproduct may appear as editorial free inthe ATV market, bicycle market andeven the R/C Car titles. That isreaching an enormous audience ofhundreds of thousands, and it mayhelp you discover successful marketsyou never dreamed about.

5.) LEADING-EDGE RESEARCHTHAT HELPS YOU ACCURATELYTARGET OUR AUDIENCES:Hi-Torque’s Readership Surveys havebeen the most respected enthusiastsurveys for over 30 years. Our largesample size delivers an extremelyaccurate look at who our audience isand what they buy, and it allows you totarget our readers precisely. For thefirst time this year, we are providingreadership surveys from both ourmagazines and the websites side-by-side in the media kit, so you can tailoryour message to the audience andmedium.

We are interested in joining ouraudience with your company andmaking the relationship as profitableas possible. Let us help you!

FIVE WAYS HI-TORQUECAN GROW YOUR BUSINESS

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Dirt Bike magazine is thepremiere publication for the dirtenthusiast. Because the bookcovers the gamut of the sportfrom woods racing, motocross,closed-course off-road and, ofcourse, the blossoming dual-sport world, our readers aren’tshoehorned into a track-onlypublication. For 40 years, DirtBike magazine has offered high-end race tests, long-termevaluations, large sections ofhop-ups and technical featuresand stayed ahead of the trendsto keep our readers informed.Dirt Bike is sought after by theriders in the off-road world andby the companies that supportit. If you have a product orservice for moto, off-road,enduro, dez, dual-sport or harescrambles, Dirt Bike remainsyour number one and mostcost-effective choice.

6 www.dirtbikemagazine.com

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QUICK FACTS• Total readership of over 235,000• 45% of Dirt Bike readers

own 3 or more Dirt Bikes• 50% Plan to buy a

new Dirt Bike this year• 73% have purchased products

from ads in Dirt Bike


- Online survey results are displayed in blue and top product results are listed in bold -


www.dirtbikemagazine.com 7

BIKE PROFILE

How often do you buyDirt Bike magazine?1-4 issues ............................4.5% ....18.9%5-8 issues ..........................10.0% ....14.1%9-12 issues ........................11.4% ....18.7%Subscribe...........................74.1% ....23.6%I just read the website ............N/A ....24.6%

How many people besides yourselflook through your copy of Dirt Bike?1 .........................................29.7%2.........................................19.3%3.........................................16.5%4...........................................4.7%5+.......................................11.3%None ..................................18.4%

Do you own a dirt/motocross bike?Yes .....................................95.7% ....90.9%No ........................................4.3% ......9.1%

How many bikes do you own?1 .........................................31.5% ....47.0%2 .........................................28.8% ....26.4%3 .........................................16.9% ....13.5%4+.......................................22.8% ....13.1%

What brand is your newest bike?Gas Gas ...............................0.5% ......0.6%Honda...........................22.9%...29.6%Husaberg .............................1.5% ......0.1%Husqvarna ...........................1.0% ......2.5%Kawasaki............................10.7% ....14.9%KTM ...................................23.9% ....19.3%Suzuki ................................10.7% ......7.1%Yamaha ..............................27.8% ....22.5%Other ....................................1.0% ......3.1%

What size is it?50-60cc................................3.2% .........3%80-85cc................................7.3% ......5.1%125cc ...................................8.2% ....15.5%200-220cc............................6.8%.........N/A250cc .................................36.1% ....40.5%300-380cc............................6.4%..........4.9400-490cc..........................26.9% ......2.5%500-520cc............................2.3% ......2.5%600cc+.................................2.7% ......1.2%

What year is it?2010 .....................................1.4% ......6.6%2009 ...................................15.3% ....14.4%2008 ...................................18.0% ....13.5%2007 ...................................14.0% ....10.3%2006 ...................................16.7% ....10.6%2005 .....................................6.3% ......8.7%2004 .....................................6.3% ......6.5%2003 .....................................5.9% ......4.7%2002 or earlier ....................16.2% ....24.4%

What type of engine?2-stroke..............................41.6% ....39.6%4-stroke..............................58.4% ....60.4%

What type is it?Motocross..........................45.9% .......51%Enduro ...............................36.4% ....39.5%Dual Sport............................9.5% ......6.3%Supermoto ...........................1.8%.........N/AOther ....................................6.4% ......1.9%

Which of these factors influenced youmost when you brought your Dirt BikeMag test results .............20.3% ...34.6%Factory cont program.............1.2%.......1.6%Local Dealer support ..............8.4%.....12.9%Previous brand experience. .27.8%........27%Price ......................................16.7%.....29.2%Friend's recommendation....13.1%........30%Showroom avail ......................3.9%.......4.8%Factory race results ................3.9%.......6.6%Parent's recommendation .....3.0%.......7.9%Dealership recommendation .1.8%.......5.1%Other ..........................................N/A.....22.9%

Do you own an ATV?Yes .....................................31.2% ....27.1%No ......................................68.8% ....72.9%

Do you plan to buy an ATV?Yes .....................................12.7%No .....................................87.3%

Do you plan to buy a new bike in thenext 12 months?Yes .....................................47.0% ....39.8%No ......................................53.0% ....23.6%Undecided .........................53.0% ....36.6%

What brand do you plan to buy?Beta......................................1.5%.........N/AGas Gas ...............................0.8% ......1.1%Honda ................................18.5% ....18.8%Husaberg .............................1.5% ......0.9%Kawasaki..............................8.5% ....13.8%KTM..............................44.6%...27.7%Suzuki ..................................7.7% ......9.3%Yamaha ..............................13.1% ....22.5%Other ....................................3.8% ......6.2%

What size will it be?50-60cc................................0.8% ......1.6%80-85cc................................3.3% ......2.3%125cc .................................11.5% ......9.6%200-220cc............................1.6% ......4.6%250cc .................................24.6% ....37.7%300-380cc..........................22.1% ......7.7%400-490cc..........................29.5% ....25.9%500-520cc............................1.6% ......2.7%Other ......................................N/A ......5.9%

What year will it be?Brand new..........................56.4% ....46.5%Used ..................................17.9% ....16.1%Not sure .............................25.6% ....37.4%

What type of engine?2-stroke..............................48.3% ....29.6%4-stroke..............................51.7% ....58.8%Undecided .........................51.7% ....11.6%

What type will it be?Motocross..........................44.8% ....49.6%Enduro ...............................35.1%.........N/ADual sport ..........................12.3% ......8.6%Other ....................................7.8% ....41.8%

Do you influence your friends on whatbike they should buy?Yes .....................................72.4%No ......................................27.6%

PARTS AND ACCESSORIES

What is your main source of informationfor purchasing parts and accessories?dirtbikemagazine.com .......11.6%.........N/AMail order from DB ..............1.5%.........N/AAds in DB .....................22.1%...20.1%Editorial in DB ....................12.2% ......9.8%Friends .................................8.7% ......9.1%Catalogs.............................11.3% ....10.1%Other mags ..........................5.7% ......1.3%At competitions....................2.1% ......2.5%Bike shop...........................13.4% .......16%Other ..................................11.3%........31.0

Where do you purchase the majority ofyour replacement parts, hop-up partsand accessories?Mail order...........................15.2% ......5.7%Local dealer .................33.6%...30.9%Local accessories store .....18.4% ....15.3%On the internet.............32.8%...42.9%Catalogs .................................N/A ......5.1%

Have you ever purchasedproducts from ads in Dirt Bike?Yes .....................................72.0% ....57.9%No ......................................28.0% ....42.1%

Does your motorcycle dealer generallystock the products you want to buy?Yes .....................................46.2% ....51.6%No ......................................53.8% ....48.4%

How much do you spend onreplacement parts, hop-up parts andaccessories for your bike each month?$500+...................................3.8% .........6%$400-$499............................1.9%.........N/A$300-$399............................3.3% ......6.9%$200-$299..........................14.6% ....11.2%$100-$199..........................32.4% ....35.4%Less than $100 ..................44.1% ....40.4%

Exhaust pipe purchasedfor your 2-stroke bike?Bill’s Pipes............................1.3% ......1.6%DG........................................0.7% ......1.2%FMF ..............................60.7%...43.2%

Pro Circuit ..........................16.0% ....22.2%Stock/OEM ..........................9.3% .......20%Other ..................................12.0% ....11.8%

Exhaust pipe purchased for your 4-stroke bike?Akrapovic.............................1.3% ......4.0%Dr.D ......................................4.5% ......2.0%FMF ..............................40.3%...26.7%HMF .....................................0.6% ......1.1%Pro Circuit ............................7.1% ....13.8%SuperTrapp ..........................1.9% ......1.5%Two Brothers........................2.6% ......2.4%Vance & Hines......................0.6% ......0.7%Yoshimura ............................1.9% ......4.8%Stock/OEM ........................22.7% ....22.6%Other ..................................14.3% ....20.5%

Silencer purchased?Big Gun................................2.2%.........N/ADMC.....................................1.1%.........N/ADr. D .....................................3.9%.........N/AFMF ..............................48.0%...38.9%HMF .....................................0.6%.........N/APro Circuit ..........................14.5% ....15.3%SuperTrapp ..........................0.6% ......1.8%Vance & Hines......................0.6% ......1.2%Yoshimura ............................2.2%.........N/AStock/OEM ........................16.2% ....21.2%Other ..................................10.1% ....21.7%

Handlebar purchased?Answer .................................0.5% ......1.7%Fasst ....................................3.0% ......1.2%Moose ..................................3.5% ......1.9%O'Neal ..................................3.5% .........2%Pro Taper......................39.7%...30.5%Renthal.........................34.7%...33.6%Tag .......................................4.0% ......2.2%Tusk......................................0.5% ......0.5%Other ..................................10.6% ....26.5%

Sprocket purchased?Answer .................................1.9% ......1.5%AFAM ...................................0.9% ......0.8%JT .........................................3.3% ......2.3%Magnum...............................0.5% ......1.1%Moose ..................................2.8%.........N/AP.B.I ......................................0.9% ......1.0%Primary Drive .......................5.1% ......3.9%Renthal.........................29.3%...36.1%SideWinder ..........................4.7% ......3.4%Sunline .................................6.0% ......2.6%Supersprox ..........................6.0%.........N/ASprocket Specialists ............0.9% ......1.0%Sunstar ................................3.7% ......4.8%Tag .......................................7.9% ......1.5%Talon.....................................0.5% ......1.8%Vortex...................................2.3% ......3.9%Stock/OEM ........................11.6% .......19%Other ..................................11.6% ....15.6%

Chain purchased?D.I.D. ............................32.1%...22.1%EK ........................................1.4% ......1.6%Krause/SideWinder..............2.8% ......1.8%Primary Drive .......................6.0% ......4.1%Regina..................................8.7% ......4.1%Renthal...............................17.0% ....25.2%RK ........................................7.8% ......7.6%Sunline .................................1.8% ......2.2%Tsubaki.................................1.4% ......1.9%Stock/OEM ........................13.8% ....20.2%Other ....................................6.9% ......9.0%

Levers purchased?ARC/Sunline ........................8.9% ......4.1%ASV ..............................14.7%...12.7%Longhorn .............................0.5% ......1.0%Magura.................................1.6% ......5.3%Motion Pro ...........................4.7% ......6.6%MSR .....................................6.3% .......10%Pro Circuit ............................4.7%.........N/AWork Connection .................5.3% ......4.3%Stock/OEM ........................45.8% ....36.3%Other ....................................7.4% ....19.7%

Triple clamp purchased?Applied Racing ..................10.4% ......3.6%BRP......................................1.9% ......2.8%Renthal.................................1.9%.........N/ARG3......................................7.1% ......5.0%Ride Engineering..................0.6% ......0.5%Scott ............................10.4%.....5.0%Sunline .................................0.6% ......1.2%Stock/OEM ........................51.9% ....51.9%Other ....................................7.8% ....15.1%

Grips purchased?909 .......................................1.4% ......1.3%ODI.......................................2.3% ......1.4%O'Neal ..................................2.8% ......3.0%Oury .....................................2.3% ......1.7%Renthal.........................22.2%...20.5%Scott ..................................19.9% ....15.6%Sunline .................................3.2% ......1.1%SixSixOne ............................1.9% ......1.4%Pro-Grip .............................13.9% ....13.0%Pro Taper............................17.1% ....18.4%Smith....................................0.9% ......1.1%Other ..................................13.4% ....21.7%

Air filter purchased?Answer .................................0.9% ......1.3%K&N....................................10.2% ....14.9%Moose ..................................2.7%.........N/APC Racing ...........................0.4% ......0.8%Pro Filter...............................2.2%.........N/ATwin-Air........................44.0%......35%Uni-Filter ............................18.2% ....14.3%Stock/OEM ........................13.3% ....18.1%Other ....................................7.6%.........N/A

What brand of replacement front tiredo you use most often?Bridgestone .......................18.4% ....15.4%Cheng Shin ..........................1.8% ......1.1%Dunlop..........................36.8%...35.0%Duro .....................................0.4% ......0.6%IRC .......................................0.9% ......1.6%Kenda...................................4.5% ......6.9%Maxxis................................14.3% ....16.3%Metzeler ...............................1.8% .........2%Michelin..............................13.9% ....11.3%Pirelli ....................................5.4% ......5.6%Other ....................................1.8% ......4.3%

What brand of replacement rear tiredo you buy most often?Bridgestone .......................15.4% ....14.1%Cheng Shin ..........................2.3% ......0.2%Dunlop..........................32.1%...35.6%IRC .......................................2.7% .........2%Kenda...................................6.8% ......5.7%Maxxis................................19.0% ....17.3%Metzeler ...............................0.9% .........2%Michelin..............................12.7% ....11.6%Pirelli ....................................5.9% ......5.8%Other ....................................2.3% ......5.6%

How many tires do youpurchase a year?13+.......................................1.4% ......2.1%9-12......................................4.7% ......7.7%5-8......................................21.6% ....21.6%2-4......................................49.3% ......2.0%Less than 2 .......................23.0% ....66.6%

Brake pads purchased?AP Racing ............................0.5%.........N/ABraking.................................5.0% ......4.7%DP/Dunlop ...........................3.5% ......4.7%EBC..............................33.8%...26.3%Ferodo..................................1.0% ......1.6%Galfer ...................................3.5% ......1.6%Moose ..................................3.0% ......2.6%MSR .....................................2.5% ......1.5%SBS......................................0.5% ......2.1%Tusk......................................2.5% ......2.4%Stock/OEM ........................38.8% ....34.3%Other ....................................5.0% ....18.1%

What brand of 2-stroke oil do you use?Amsoil ..................................8.6% ......7.0%Bel-Ray ..............................11.0% ......8.0%Castrol .................................7.4% ....11.6%HP-2.....................................1.8% ......4.6%Klotz.....................................4.9% ......3.2%Maxima ..............................14.1% ......8.8%Motorex................................7.4% ......7.8%Motul....................................6.7% ......8.8%Redline.................................4.3% ......3.4%Silkolene ..............................1.2% .........3%Spectro ................................8.0% ......6.6%Yamalube .....................14.7%...12.2%Other ....................................8.6% ....15.0%

What brand of 4-stroke oil do you use?Amsoil ..................................8.7% ......5.4%Bel-Ray ................................6.7% ......6.1%Castrol .................................8.2% ......9.4%Hondaline...........................10.8% ....11.2%Kawasaki..............................1.5% ......3.3%Klotz.....................................2.1% ......0.7%Maxima ................................8.2% ......7.7%Mobil 1 .................................2.1% ......6.3%




Motorex................................6.7% ....10.1%Motul....................................5.6% ......8.4%Pennzoil ...............................2.6% ......1.6%Redline.................................2.1% ......1.0%Silkolene ..............................1.0% ......1.4%Spectro ................................6.2% ......1.6%Valvoline...............................3.6% ......3.7%Yamalube .....................14.4%.....9.4%Other ....................................9.2% ....12.5%

What brand of gearbox oil do you use?Bel-Ray.........................14.6%...12.2%Castrol .................................9.0% ....11.7%HP-2.....................................3.3% ......6.9%Maxima ..............................13.2% ....10.3%Motorex................................9.9% ....12.2%Motul....................................5.7% .......10%Pennzoil ...............................3.3% ......4.9%PJ1.......................................0.9% ......0.8%Redline.................................2.8% ......2.8%Silkolene ..............................1.9% ......4.7%Spectro ................................6.6% ......2.8%Yamalube ...........................11.8% ......9.3%Other ..................................17.0% ....11.5%

What brand of chain lube do you use?Bel-Ray.........................24.8%...21.2%Castrol .................................1.3%.........N/AHP2 ......................................1.3% ......3.2%Maxima ..............................19.9% ....18.5%Motorex................................6.2%.........N/AMotul....................................3.5% .......13%PJ1.....................................11.5% .......12%Silkolene ..............................6.2% ....11.4%Spectro ................................4.9% ......5.1%Torco ....................................0.4% ......2.8%Other ..................................19.9% ....12.9%

Bike graphics purchased?Attack...................................2.6%.........N/ADe-Cal Works.....................12.9% ......6.7%Factory Effex................20.6%...16.9%FMF......................................2.1% ......5.5%N-Style .................................3.6% ......7.8%One ......................................4.1% ......9.7%Pro-Circuit............................2.6% ......5.9%Pro's Choice ........................0.5% ......2.2%Throttle Jockey ..................18.6% ......2.2%Stock/OEM ..........................3.1% ....27.8%Other ..................................29.4% ....15.1%

Reeds purchased?Boyesen .............................33.6% ....27.8%Carbon Tech ........................0.7% ....10.6%Moto Tassinari....................12.1% ....11.8%Stock/OEM ........................39.3% ....42.7%Other ..................................14.3% ......7.1%

Piston purchased?CP ........................................1.7%Nix........................................0.6%Vertex...................................7.5%Wiseco .........................36.8%Stock/OEM ........................42.0%Other ..................................11.5%

What type of hand guards do you use?Full-wrap endruo................67.6%MX shields .........................32.4%

Have you had yoursuspension modified in any way?Yes .....................................55.5% ....45.6%No ......................................44.5% ....54.4%

Do you influence your friends onwhat hop-up parts they should buy?Yes .....................................71.0% ....69.8%No ......................................29.0% ....30.2%

What off-road productshave you purchased?Skid plate...........................62.6%Hand guards.................68.9%Frame protectors ...............27.4%Bigger tank ........................26.9%Steering dampers ..............28.3%Auto clutch...........................8.2%Drink systems ....................49.8%Radiator guards .................55.7%Pipe protectors ..................24.2%Lighting systems................16.4%Flywheel weights ...............12.3%Inflation products...............14.6%Tool carriers/fanny packs...36.5%Spark arrestor ....................34.2%GPS....................................13.7%

RIDING GEAR

Where do you purchase the majority ofyour riding gear?Mail order...........................15.9% ....13.7%Local dealer .................30.9%...25.9%Local accessories store .....20.3% ....16.8%On the Internet...................32.9% ....43.7%

Have you ever purchased riding gearfrom ads in Dirt Bike?Yes .....................................52.3% ....42.6%No ......................................47.7% ....57.4%

Does your motorcycle dealer generallystock the riding gear you want to buy?Yes .....................................48.4% ....46.8%No ......................................51.6% ....53.2%

How much do you spend on riding gearand apparel during the year?$1500+.................................1.4% ......2.5%$1000-$1499........................3.2% ......4.4%$800-$999............................3.7% ......9.3%$600-$799............................5.5% ......8.5%$400-$699..........................15.7% .......14%$250-$399..........................24.9% ....27.1%$100-$249....................34.6%...21.1%Less then $100 ..................11.1% ....12.9%

What brand of helmet do you own?Arc........................................1.4% ......0.3%Answer .................................2.7% ......0.8%Arai.....................................10.5% ......3.9%AXO......................................0.9% ......1.9%Bell .......................................9.6% ......6.8%Fly ........................................5.9% ......4.6%Fox .....................................17.4% ....19.9%HJC ..............................23.3%...15.8%KBC......................................0.9% ......2.1%Klim......................................1.4% ......0.3%MSR .....................................2.7% ......1.9%Ocelot ..................................0.9% ......0.2%O'Neal ..................................4.1% ......5.2%One Industries......................2.7% ......2.5%Shoei..................................12.8% ......6.3%SixSixOne ............................3.2% ......1.7%Thor......................................8.2% ......4.6%Troy Lee ...............................7.3% ......4.4%Vemar...................................0.9% ......0.5%Other ..................................10.5% ....16.3%None ....................................1.4%.........N/A

What brand of neck brace do you wear?Alpinestar .............................3.5%EVS ......................................8.6%Leatt.............................13.6%Omega .................................0.5%None ..................................73.7%

What brand of goggles do you own?Answer .................................0.5% ......0.8%Blur.......................................1.4% ......0.5%Brand X ................................1.8% ......1.3%Dragon .................................4.1% ......3.3%Fox .......................................6.4% ....10.8%Oakley................................30.1% ....20.3%Pro Grip................................5.0% ......2.2%Scott ............................56.2%...35.1%Smith..................................14.6% ......7.7%Spy.....................................12.3% ......6.9%Thor......................................3.2% ......4.6%Utopia ..................................2.3% ......1.6%Other ....................................2.7% ......4.9%None ....................................3.2%.........N/A

What brand of gloves do you own?Answer ...............................10.5% ......3.8%ARC......................................2.3% .........0%AXO......................................1.4% ......2.4%Fly ........................................7.8% .........5%Fox .........................................N/A ....38.8%MSR ...................................16.0% ......5.3%No Fear ................................2.3% ......1.8%Ocelot ..................................0.9% .........0%One ......................................0.5% ......1.4%O'Neal ................................10.5% ......6.3%Pro Grip................................0.5% ......1.4%Shift......................................5.9% .........4%SixSixOne ............................4.1% ......1.6%Thor..............................16.4%...11.9%Troy Lee ...............................7.8% ......3.5%Xtreme..................................0.9% .........1%Other ..................................36.1% ....11.9%None ....................................4.1%.........N/A

What brand of boots do you own?Answer ................................2.7% ......2.2%Arc........................................1.4% ......0.6%AXO......................................2.3% .........3%Alpinestars...................37.9%...24.3%Berik.....................................0.9% ......1.4%Fly ........................................2.7% ......3.2%Fox .....................................16.9% ....24.8%Gaerne ...............................11.9% ......5.6%Hi-Point................................1.8% ......0.5%MSR .....................................2.3% ......2.6%Ocelot ..................................1.4% ......0.5%O'Neal ..................................2.7% ......6.9%SixSixOne ............................1.4% .........1%Sidi .....................................10.5% ......6.1%TCX ......................................1.8% ......0.5%Thor......................................6.8% ......7.7%Other ....................................5.5% ......9.2%None ....................................5.0%.........N/A

What brand of riding pants do you own?Acerbis.................................0.9% ......0.2%Answer ...............................11.9% ......4.2%Arc........................................0.5% ......0.3%AXO......................................0.9% ......2.1%Fox ...............................31.1%...34.8%Moose ................................14.6% ......3.9%MSR ...................................15.5% ......7.1%No Fear ................................4.1% ......2.1%Ocelot ..................................1.4% ......0.6%O'Neal ..................................7.3% ......6.8%Shift......................................9.1% ......4.4%Thor....................................24.2% ....13.1%Troy Lee ...............................6.8% ......3.2%Other ....................................6.4% ....17.4%None ....................................9.6%.........N/A

What brand of jersey do you own?Acerbis.................................1.4% ......0.3%Answer .................................9.1% ......4.2%Arc........................................0.5% ......0.3%AXO......................................1.8% ......2.2%Fox ...............................34.2%...38.0%MSR ...................................13.7% ......7.1%No Fear ................................6.8% ......1.6%Ocelot ..................................1.4% ......0.2%One ......................................2.3% ......1.3%O'Neal ..................................5.9% ......7.1%Shift......................................7.8% ......3.7%Thor....................................27.4% ....13.8%Troy Lee ...............................5.9% ......3.2%Other ..................................16.4% ....17.0%None ....................................8.7%.........N/A

PROFILE

SexMale ..................................95.0% ....96.6%Female .................................5.0% ......3.4%

AgeUnder 12 ..............................4.1% ......2.0%12-17..................................13.3% ....16.1%18-24....................................4.1% ....17.8%25-34..................................13.3% ......2.4%35-44............................26.1% ....22.0%45-54..................................22.9% ....14.9%55+.....................................16.1% ......2.3%

Are you married?Yes ....................................49.3% ....45.5%No ......................................50.7% ....54.5%

What is your total yearlyhousehold income?$150k+.................................8.0% ......7.3%$120k-$150k........................9.5% ......8.4%$90k-$120k........................16.1% ....18.1%$70k-$90k..........................15.1% ....15.8%$50k-$70k....................23.6%...22.8%$30k-$50k..........................15.1% .......16%Under $30k ........................12.6% ....11.6%

If you are over 18,what is your level of education?High school grad ..........43.1%...36.8%Attending college.................5.9% ....15.7%College grad.................35.6% ....33.8%Other ..................................15.3% ....13.8%

Do you compete in sanctionedmotorcycle races?Yes .....................................51.2% ....40.2%No ......................................48.8% ....59.8%

If yes, what class?Mini ......................................1.4% ......1.8%80cc .....................................5.7% ......5.1%

125cc ...................................7.9% ....15.6%250cc .................................14.3% ....28.6%450cc......................................N/A ....13.4%Open ..................................19.3%.........N/A+25.......................................3.6% ......1.4%+30.......................................8.6% ....12.3%+40.....................................20.0% ....14.5%+50.....................................19.3% ......6.9%Pro..........................................N/A ......0.4%

What type of racing do you compete in?Arenacross...........................0.9% ......5.1%Cross Country....................12.8% ....18.9%Desert ..................................9.6% ....10.9%Enduro ...............................19.2% ....25.1%Hare scrambles..................23.7% .......28%Supermoto ...........................1.8% ......1.8%Hill Climbs............................2.7%.........N/AMotocross..........................23.7% ....61.1%Supercross...........................1.4% ......5.8%Other ....................................9.1% ....12.8%

How often do you compete per year?50+ times .............................2.2% ......5.9%40-50....................................0.7% ......4.8%30-40....................................4.4% ......8.1%20-30....................................8.8% ....11.9%10-20..................................28.5% ....31.1%Less than 10 .....................55.5% ....38.1%

Does anyone else in your householdrace?Yes .....................................18.3% ....42.1%No ......................................81.7% ....57.9%

How often do you ride?3 or more/week..................22.1% ....32.5%2 times/week......................22.1% ...23.5%Once a week ......................23.5% ...19.8%2-3 time/month ..................21.2% ...18.1%Once a month or less.........11.1% .....6.1%

How much of the maintenance/repairs/hop-ups on your motorcycle aredone by you?100% .................................30.6% ....28.8%75-100%............................36.1% ....33.5%50-75%..............................16.7% ....19.7%25-50%..............................10.2% ......2.0%Less than 25%.....................6.5% .......16%

What brand of pickup do you own?Chevrolet............................16.9% ....18.6%Nissan ..................................6.4% ......6.8%Dodge ................................16.4% ....15.0%Ford..............................29.2% ....26.4%GMC.....................................9.1% ......5.4%Honda ..................................1.4% ......2.3%Mazda ..................................0.0% ......0.7%Toyota ................................17.4% ......6.8%Other ....................................4.6% ....12.2%

Do you plan to buy a new truckin the next 18 months?Yes ....................................14.2% ....20.0%No ......................................85.8% ....80.0%

What other vehicles do you own?SUV....................................12.9% ....18.4%RV/camper .........................12.0% ....13.8%Street Motorcycle ..............13.8%.....N/A%Motorcycle trailer ...............20.5% ....26.5%Snowmobile .........................3.7% ......6.4%Personal watercraft..............2.8% ......5.2%Mountain bike ..............25.3% ....27.9%BMX bike .............................9.0% .....1..7%

How do you transport your motorcycle?Pick up truck......................51.1% ....54.6%Trailer .................................36.8% ....34.6%Hitch type carrier .................9.6% ......5.7%Other ....................................2.5% ......5.1%

What other sports/activitesdo you participate in?Hunting ................................9.0%Fishing ...............................12.4%Camping.......................16.4%Boating ................................5.9%Truck offroading ...................5.0%Mountain biking .................11.1%RC Cars ...............................2.8%Street motorcycle riding ......8.3%Road bicycle riding ..............5.0%Snowboarding......................4.5%Snow skiing .........................4.5%Running................................6.6%Weight lifting ........................8.4%

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If your goal is to reach hardcoremotocross racers, create brandawareness and sell them product,Motocross Action is the number-one,must-buy magazine in the industry.Motorcycle Industry Magazine’s an-nual Industry Research Surveyasked, “Which consumer magazinedrives riders to your store?” In theoff-road market Motocross Actionwas number one. Available as a printversion, a Digital version (and down-loadable to the iPhone, iPad or other“e-reader”), plus with a great onlinesite, Motocross Action has enor-mous credibility with serious off-roadand motocross enthusiasts who lookto the magazine every month to findout what’s new in the sport, whatproducts are hot and what compa-nies are supporting the niche.

2011 will also mark the launch ofthe Motocross Action Dealer Nxt-Book Digital Edition, which will besent every month to over 2000 deal-ers in the United States and to over100 distributors worldwide. This in-credibly high-quality readership willbe added to our already high-qualityaudience at no extra charge. Yourcompany’s products or services willbe seen by Motocross Action’s240,000 total monthly readers, everyoff-road dealer in the United Statesand distributors worldwide.

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QUICK FACTS• Total readership of 240,000• 70% of Motocross Action

readers own 2 or more bikes• 67% have purchased products

or services featured in adsin Motocross Action

• 61% of Motocross Actionreaders compete insanctioned motorcycle racesM

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BIKE PROFILEHow often do you buyMotocross Action magazine?1-4 issues ............................4.3% ....15.6%5-8 issues ..........................10.7% ....12.1%9-12 issues ........................17.3% ....20.3%Subscribe...........................67.7% ....30.3%I just read the website.......................21.7%

How many people besides yourself lookthrough your copy of Motocross Action?1 .........................................24.6%2.........................................27.2%3.........................................15.8%4...........................................6.6%5+.......................................11.7%None ..................................14.0%

Do you own a dirt/motocross bike?Yes .....................................97.4% ....94.9%No ........................................2.6% ......5.1%

How many bikes do you own?1 .........................................27.1% .......41%2 .........................................33.0% .......29%3 .........................................16.8% .......14%4+.......................................23.0% .........7%

What brand is your newest bike?Gas Gas ...............................0.9% ......0.2%Honda...........................36.8%...31.0%Kawasaki..............................7.2% ....14.3%KTM ...................................12.9% ....11.8%Suzuki ..................................9.5% ......9.7%Yamaha ..............................31.0% ....30.3%Other ....................................1.4% ......2.9%

What size is it?50cc-60cc............................1.1% ......1.8%80cc-85cc............................5.5% ......3.7%125cc .................................10.8% ....11.1%200cc-220cc........................3.9%.........N/A250cc .................................34.3% ....17.7%300cc-380cc...........................5% ....26.6%400cc-490cc......................34.0% ....31.4%500cc-520cc........................3.0% ......1.1%600cc+.................................2.5% ......6.5%

What year is it?2010 .....................................3.7% ....9.54%2009 ...................................12.2% ..16.69%2008 ...................................17.0% ..16.86%2007 ...................................15.9% ..13.20%2006 ...................................14.2% ..11.49%2005 .....................................8.5% ....7.24%2004 .....................................6.2% ....5.19%2003 .....................................4.0% ....4.94%2002 or earlier ....................18.4% ..14.39%

What engine type is it?2-stroke..............................34.4%.........N/A4-stroke..............................65.6%.........N/A

What type bike is it?Motocross ....................81.8%...87.5%Enduro ...............................11.0% ......8.9%Dual Sport............................2.0%.........N/ASupermoto ...........................2.6%.........N/AOther ....................................2.6% ......3.6%

Which of these factors influencedyou most when you bought yourmotorcycle?Magazine tests...................39.6% ....36.1%Factory contingency program2.9% ....2.7%Dealer support .....................9.8% ....15.2%Previous experience ....58.7%...34.9%Price...................................32.9% ....27.1%Friend's advice ..................11.8% ....20.5%Showroom avail ...................4.0% ......3.6%Factory race results .............3.8% ......7.8%Parent's recommendation ...4.3% ......7.7%Dealership recommendation .2.6%.......3.9%Message boards.....................N/A ......4.2%Website...................................N/A ......4.7%Other ......................................N/A ......9.1%

Do you own an ATV?Yes .....................................29.0% ....21.9%No ......................................71.0% ....78.1%

Do you plan to buy a new bikein the next 12 months?Yes........................................39.4% ....39.1%No.........................................37.1% ....28.5%Maybe ..................................23.6% ....32.3%

What brand do you plan to buy?Honda...................................22.7%.....23.6%Husaberg................................0.8%.......0.3%Kawasaki..............................13.3%.....13.8%KTM ...............................29.4% ...21.3%Suzuki.....................................9.0%.......9.8%Yamaha ................................23.1%.....27.2%Other.......................................1.6%.......3.9%

What size will it be?80-85cc ..................................4.4%.......2.3%125cc....................................13.1%..........6%200-220cc..............................8.8%.......1.2%250cc....................................53.3%.....27.1%300-380cc............................24.1%.......6.3%400-490cc .....................69.3% ...30.3%500-520cc..............................4.4%.......1.2%600cc+ ...................................2.2%.......1.4%Other .........................................N/A.......6.1%

What year will it be?Brand new............................59.9%.....57.2%Used.....................................14.7%.....11.9%Not sure................................25.4%........31%

What type?2-stroke ................................32.6%.....28.7%4-stroke ................................67.4%.....64.8%

What type will it be?Motocross......................84.2% ......92%Enduro..................................11.6% .........N/ADual Sport ..............................2.7% .........N/AOther.......................................1.5%..........8%

Do you influence your friendson what they should buy?Yes........................................72.1%No.........................................27.9%

Do you plan to buy an ATV?Yes........................................10.3%No.........................................89.7%

PARTS & ACCESSORIES

What is your main source of informationfor purchasing parts and accessories?Ads in MXA ....................43.1%...14.8%Editorial in MXA.............30.9%......15%Friends .................................15.9%.......7.2%Catalogs...............................21.1%........12%Other magazines..................10.4%.......1.6%At races ..................................5.8%.......2.9%Bike shop .............................17.9% ....13.6%Message Boards ......................N/A.......3.4%Motocrossactionmag.com.......N/A ....15.6%Other ....................................18.5%.........N/A

Where do you purchase themajority of replacement parts,hop-up parts and accessories?Mail order MXA ......................7.2%.......6.9%Catalog.................................17.9%.......6.2%Local motorcycle dealer ......27.5% ....30.4%On the internet ..............48.6%...46.4%Local accessory store..........22.5% ....10.1%

Have you ever purchased products fromads in Motocross Action?Yes........................................70.0%........66%No.........................................30.0%........34%

Does your motorcycle dealer stock theproducts you want to buy?Yes........................................45.5% ....47.2%No.........................................54.5% ....52.8%

Howmuch do you spend onreplacement parts, hop-up parts andaccessories for your bike each month?$400+ .....................................9.8%.......6.3%$300-$399..............................3.9%.......8.2%$200-$299............................12.8% ....14.9%$100-$199............................33.6%.....34.7%Less than $100 ....................39.9% ....35.9%

Exhaust pipe purchased for your 2-strokebike?Bill's Pipes..............................3.6%.......1.6%DG ..........................................3.2%..........1%FMF................................42.5%...34.8%Pro Circuit ............................25.9% ....34.2%Stock/OEM...........................11.7% ....18.9%Other ....................................13.0%.......9.6%

Exhaust pipe purchased foryour 4-stroke bike?Akrapovic ...............................1.5%.......4.7%Dr. D........................................7.9%..........7%FMF................................31.3%...23.6%HMF........................................1.5%.......0.3%Leo Vince................................0.8%.......1.1%Pro Circuit ............................12.8% ....16.4%Super Trapp ...........................1.5%.......0.3%Two Brothers ..........................3.4%.......1.8%Vance & Hines........................0.4%.......1.1%White Bros..............................4.2%.........N/AYoshimura ..............................7.9%.......8.2%Stock/OEM...........................17.4% ....20.4%Other.......................................8.7%........10%

Silencer purchased?Big Gun ..................................1.3%.........N/ADG ..........................................2.0%.......0.5%Leo Vince................................0.3%.......0.6%Dr. D........................................5.2%.......5.4%FMF................................37.7%...34.5%Pro Circuit ............................18.4% ....27.2%Two Brothers ..........................3.3%.......1.1%Vance & Hines........................1.0%.......0.5%White Bros..............................2.6%.........N/AStock/OEM...........................13.8% ....17.5%Other ....................................10.8% ....12.8%

Handlebar purchased?Answer ...................................2.6%.......1.5%O'Neal ....................................1.4%.......1.1%Sunline....................................0.9%.......1.3%Pro Taper..............................31.8% ....33.2%Renthal ..........................40.2%...42.4%Tag..........................................5.5%.......4.2%Universal.................................1.2%.......0.4%Stock/OEM...........................10.1%.......8.7%Other.......................................4.6%.......7.3%

Sprocket purchased?Moose ....................................1.4%.......2.1%Primary Drive..........................2.0%.......2.2%Renthal ..........................44.3%...43.9%Side Winder............................2.3%.......1.6%Sunline....................................5.5%..........4%Sunstar ...................................7.5%.......5.8%Tag..........................................8.4%.......5.7%Vortex .....................................3.5%.......3.7%Stock/OEM...........................11.6% ....13.7%Other.......................................9.6% ....17.1%

Chain purchased?AFAM......................................1.7%.......1.1%D.I.D. ..............................32.1%...34.0%EK...........................................1.4%.......2.7%Krause/SideWinder................0.3%.......0.8%Primary Drive..........................4.6%.......2.4%Regina ....................................6.6%.......4.4%Renthal .................................24.6% ....24.4%RK...........................................9.0% ....12.7%Sunline....................................2.3%.......1.7%Stock/OEM...........................11.0% ....11.5%Other.......................................5.8%.......4.4%

Levers purchased?ARC........................................1.9% ....10.3%ASV ................................22.0%...22.8%Magura ...................................2.2%.......1.7%Motion Pro..............................1.6%.......2.9%MSR........................................6.8%.......7.1%Pro Circuit ..............................3.7%.........N/ARenthal ...................................5.9%.......6.9%Works Connection .................6.8%.......5.7%Stock/OEM...........................35.7% ....35.7%Other ....................................13.0%..........7%

Triple clamp purchased?Applied Racing.......................7.5%.......7.6%BRP ........................................1.8%.......0.9%Pro Circuit......................10.8%.....9.4%RG3 ........................................5.0%.......6.2%Sunline....................................1.4%.......0.7%Scott's ...................................0.7%.......2.4%Tag..........................................3.6%.......1.9%Universal.................................1.1%.......2.8%Stock/OEM...........................56.3% ....57.3%Other ....................................12.5%.....10.8%

Grips purchased?Answer ...................................2.6%.........N/AODI .........................................1.7%.......0.7%Oury........................................3.8%.......1.7%Pro-Grip..................................9.2%.......8.4%Pro Taper...................................N/A ....19.2%

Renthal ..........................35.3%...34.7%Scott.....................................14.5% ....11.7%SixSixOne...............................1.7%.......1.6%Sunline....................................1.4%.......0.8%Smith ......................................0.9%.......1.5%Stock/OEM.............................9.8%.......7.3%Tag ............................................N/A.......5.9%Other ....................................19.4%.......6.5%

Air filter purchased?K&N ......................................13.6%.......7.6%Maxima...................................0.9%.........N/APro Filter .................................4.0%.........N/AReady Racing.........................2.9%.......2.8%Twin Air..........................40.8%...53.7%Uni Filter ...............................21.1% ....12.2%Stock/OEM...........................12.4% ....11.9%Other ....................................10.7% ....11.8%

What brand of replacement front tiredo you use most often?Bridgestone..........................23.4%........18%Cheng Shin ............................1.2%.......0.7%Dunlop ...........................49.1%...45.1%IRC..........................................0.9%.......0.4%Kenda.....................................1.7%.......4.4%Maxxis..................................12.1% ....11.4%Michelin ..................................9.8% ....11.2%Pirelli .......................................3.2%.......5.3%Sedona...................................0.6%.........N/AOther.......................................2.6%.......3.6%

What brand of replacement rear tiredo you use most often?Bridgestone..........................22.0%........17%Dunlop ...........................46.2%...43.5%IRC..........................................1.4%.......0.6%Kenda.....................................1.7%.......3.8%Maxxis..................................15.3% ....12.7%Michelin ..................................9.8% ....11.7%Pirelli .......................................2.6%.......5.4%Other.......................................2.9%.......5.5%

Howmany tires do you purchase a year?20+ .........................................2.3%.......3.1%15-20 ......................................2.6%.......2.8%10-14 ......................................4.9%.......6.3%5-9 ........................................24.6% ....25.4%Less than 5...........................65.7% ....62.4%

Brake pads purchased?Answer ...................................1.5%.......1.1%AP Racing ..............................1.2%.........N/ABraking ...................................3.4%.......6.5%DP/Dunlop..............................2.8%.......2.7%EBC................................31.5%...34.7%EPI ..........................................4.0%.......0.5%Galfer......................................2.8%.......2.8%Moose ....................................2.8%.......1.4%Renthal ...................................5.2%.......6.7%Stock/OEM...........................35.5% ....32.9%Other.......................................7.4% ....10.8%

What brand of 2-stroke oil do you use?Amsoil.....................................8.3%.......9.1%Bel-Ray.................................10.1%.......9.1%Castrol ....................................3.6%.......7.9%HP-2 .......................................4.0%.......3.6%Klotz .......................................2.5%.......4.8%Maxima ..........................18.0%...18.7%Motorex ..................................2.9%.......4.6%Motul ......................................9.7%.......6.9%Redline ...................................2.5%.......2.2%Silkolene.................................1.8%.......1.9%Spectro...................................4.7%.......4.2%Yamalube .............................16.9% ....13.2%Other ....................................14.0% ....13.7%

What brand of 4-stroke oil do you use?Amsoil.....................................7.7%.......7.4%Bel-Ray...................................5.1%.......6.1%Castrol ....................................5.1% ....10.1%Hondaline.......................21.2%...14.3%Maxima.................................14.8% ....10.7%Mobil 1....................................1.3%.......2.7%Motorex ..................................1.7%.......5.7%Motul ......................................4.0%.......6.9%Pennzoil..................................0.7%.......1.8%Quaker State ..........................0.3%.......0.6%Redline ...................................2.0%.......1.1%Silkolene.................................1.3%.......2.2%Spectro...................................4.4%.......1.8%Valvoline .................................3.0%.......1.8%Yamalube .............................16.2% ....12.7%Other.......................................9.1% ....14.1%

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What brand of gearbox oil do you use?Bel-Ray.................................10.4% ....12.1%Castrol ....................................8.6% ....11.2%HP-2 .......................................7.0%.......6.4%Maxima ..........................16.5%...15.2%Motorex ..................................2.8%.......6.4%Motul ......................................5.2%.......9.9%Redline ...................................3.4%.......2.4%Silkolene.................................2.8%.......3.5%Spectro...................................4.6%.......3.3%Yamalube .............................16.2% ....13.1%Other ....................................21.1% ....16.7%

What brand of chain lube do you use?Bel-Ray.................................18.5% ....21.6%HP-2 .......................................2.3%.......3.8%Maxima ..........................28.0%...27.6%Motorex ..................................3.5%.........N/AMotul ......................................6.1%.......8.8%PJI ........................................11.0% ....11.1%Silkolene.................................6.6%.......9.9%Spectro...................................2.9%..........3%Torco.......................................2.6%.......1.8%Other ....................................17.6% ....12.4%

What brand of numbers do you use?Attack .....................................3.4%.......4.5%De-Cal Works.................28.2%...24.8%Dirt Digits................................5.3%.......5.9%Factory Effex........................20.1% ....19.6%N-Style ...................................8.0% ....12.3%One.........................................2.5% ....11.5%Throttle Jockey ......................1.2%.......3.0%Other ....................................31.3% ....18.5%

Bike graphics purchased?De-Cal Works.......................19.4% ....12.4%Factory Effex .................20.5%...16.4%FMF ........................................2.9%.......2.9%N-Style ...................................8.1%.......9.4%One.........................................7.5% ....14.2%Pro Circuit ..............................3.2%.......3.9%Throttle jockey........................2.0%.......3.1%Stock/OEM...........................15.6% ....23.2%Other ....................................24.3% ....14.4%

Reeds purchased?Boyesen .........................30.3%...28.7%Carbon Tech...........................4.7%.......5.8%Moto Tassinari......................17.3% ....18.7%Stock/OEM...........................29.1%........38%Other ....................................18.5%.......8.8%

Piston purchased?CP...........................................2.6%SRS ........................................1.0%Vertex .....................................4.9%Wiseco ...........................38.4%Stock/OEM...........................41.7%Other ....................................10.4%

Have you had your suspensionmodified in any way?Yes........................................59.5% ....55.5%No.........................................40.5% ....44.5%

Have you modified your enginein any way?Yes........................................40.4% ....40.1%No.........................................59.6% ....59.9%

Do you influence your friendson what hop-up parts they should buy?Yes........................................64.0% ....73.5%No.........................................36.0% ....26.5%

RIDING GEAR

Where do you purchase themajority of your riding gear?Mail order .............................21.1% ....11.9%On the internet ..............46.2%...48.7%Local dealer..........................23.7% ....23.2%Local store ...........................22.0%.....13.3%Other .........................................N/A..........3%

Have you ever purchased riding gearfrom ads in Motocross Action?Yes........................................48.0% ....48.3%No.........................................52.0% ....51.7%

Does your motorcycle dealer stock theriding gear you want to buy?Yes........................................47.5% ....42.3%No.........................................52.5% ....57.7%

How much do you spend on riding gearand apparel during the year?$1500+ ...................................1.2%.......3.4%$1000-$1499..........................3.0%.......7.1%$800-$999..............................6.0%.......9.6%$600-$799..............................6.6% ....10.9%$400-$599............................15.4% ....16.1%$250-$399............................28.9%........23%$100-$249 .....................28.6%...22.5%Less than $100 ....................10.2%.......7.4%

What brand of helmet do you own?Answer ...................................4.3%.......1.8%Arai .........................................8.4%.......6.5%AXO ........................................1.2%..........1%Bell........................................10.4%.......8.6%Fly ...........................................4.6%.......3.8%Fox .................................24.0%...19.3%HJC ......................................13.3% ....10.1%KBC........................................1.4%.......1.7%MSR........................................4.6%.......1.1%One Industries........................7.2%.......6.2%O'Neal ....................................3.8%.......2.9%Shoei ....................................11.6% ....10.6%SixSixOne...............................2.6%.......2.6%Thor ........................................6.1%.......6.2%Troy Lee..................................7.2%.......6.6%Xtreme....................................1.4%.......0.6%Other ....................................10.7% ....10.5%

What brand of goggles do you own?Blur .........................................1.4%.......0.3%Dragon....................................5.8%.......2.4%Fox........................................11.6%.......7.9%Oakley ..................................29.5% ....23.9%Pro Grip ..................................3.5%.......2.4%Scott ..............................41.9%...32.9%Smith ......................................9.8%.......9.6%Spy .......................................14.7% ....10.6%Thor ........................................5.5%.......3.1%Utopia.....................................1.2%..........1%X Brand ..................................1.2%.......1.9%Other.......................................4.3%.......3.8%

What brand of gloves do you own?Acerbis ...................................0.3%.......0.8%Answer ...................................6.9%.......5.3%AXO ........................................1.4%..........1%Fly ...........................................8.7%.......3.3%Fox .................................50.9%...42.1%MSR........................................9.2%.......4.6%No Fear...................................3.8%.......3.6%One.........................................2.0%.......2.1%O'Neal ....................................9.0%.......5.1%Pro Grip ..................................1.2%.......0.3%Scott .......................................2.3%.........N/AShift ........................................4.3%.......3.2%SixSixOne...............................2.6%.......0.9%Thor ......................................16.2%........14%Troy Lee..................................2.9%..........5%Other.......................................7.5%.......8.6%

What brand of boots do you own?Alpinestars.....................42.5%...40.3%Answer ...................................2.3%.......1.6%AXO ........................................2.9%.......3.6%Fly ...........................................1.7%.......1.7%Fox........................................21.1% ....18.5%Gaerne....................................8.4% ....11.4%Hi-Point ..................................1.7%.......0.4%MSR........................................2.3%..........2%Ocelot.....................................1.2%.......0.3%O'Neal ....................................3.2%.......3.8%Sidi..........................................4.9%.......4.5%SixSixOne...............................2.0%.......1.5%Thor ........................................6.9%..........5%Other.......................................5.8%.......5.4%

What brand of riding pants do you own?Answer ...................................9.5%.......5.3%AXO ........................................2.9%..........1%Fly ...........................................6.9%.......3.3%Fox .................................43.9%...39.2%MSR........................................7.8%.......5.7%No Fear...................................5.8%.......4.9%One.........................................3.2%.......2.5%O'Neal ....................................9.8%.......5.4%Scott .......................................1.4%.........N/AShift ........................................6.6%.......3.6%Thor ......................................19.1% ....14.8%Troy Lee..................................3.8%.......5.1%Other ....................................10.1%.......9.5%

What brand of chest protector do youwear?Acerbis ...................................3.8%.......1.6%Answer ...................................2.0%.......2.2%EVS.........................................7.8%.......7.1%Fly ...........................................2.0%.......1.8%Fox .................................39.3%...29.9%HRP........................................3.2%.......2.9%MSR........................................4.0%.......1.9%No Fear...................................1.2%.......2.2%O'Neal ....................................2.3%.......2.2%Shift ........................................2.0%.......2.2%SixSixOne...............................4.0%.......6.3%Thor ......................................14.5% ....19.2%Troy Lee..................................2.0%.......3.4%Other.......................................2.3%.......6.5%None.......................................8.7% ....10.8%

PROFILE

GenderMale......................................96.8% ....97.1%Female....................................2.9%.......2.9%

Age12............................................1.7% .....N/A%13-17 ....................................10.4% ....17.2%18-24 ......................................5.5% ....15.5%25-34 ....................................14.5% ....18.9%35-44 ....................................24.9% ....28.5%45-54 ....................................31.3% ....20.7%55+ .......................................11.6%.......2.3%

Are you married?Yes........................................56.8% ....49.1%No.........................................43.2% ....50.9%

What is your total yearly household in-come?$150k+ ...................................7.6%$120k-$150k..........................9.5%$90k-$120k..........................19.0%$70k-$90k ............................11.0%$50k-$70k ............................15.9%$30k-$50k ............................21.1%Under $30k ..........................15.9%

If you are over 18, what is your level ofeducation?High school grad..................46.8% ....39.7%Attending college...................9.2% ....13.2%Collage grad.........................30.8% ....35.5%Other ....................................13.2% ....11.6%

Do you compete in sanctionedmotorcycle races?Yes........................................63.1%.....62.6%No.........................................36.9%.....37.4%

If yes, what class?Mini.........................................2.0%.......0.5%80cc........................................5.6%.......3.8%125cc....................................11.7%.....10.1%250cc....................................28.4%.....23.3%450cc....................................19.3%.....14.0%+25 .........................................6.6%.......2.1%+30 .......................................18.8%.....13.7%+40 .......................................27.9%.....20.6%+50 .......................................29.4%.......9.4%Pro ..........................................2.0%.......2.6%

What type of racing do you compete in?Arenacross .............................7.6%.......9.5%Cross country.......................19.8%.....13.8%Desert...................................17.8%.......4.8%Motocross ............................89.8%.....88.8%Supercross.............................9.6%.......8.6%Supermoto .............................3.0%.......1.4%Trials .......................................6.1%.........N/AOther ....................................26.9%.......7.3%

How often do you compete per year?50+ times ...............................0.7%.......3.5%40-49 times ............................2.2%.......4.7%30-39 times ............................5.8%.......9.6%20-29 times ..........................11.9%.....15.8%10-19 times ..........................28.9%.....34.9%Less than 9...........................50.5%.....31.5%

Does anyone else in your householdrace?Yes........................................29.8%.....35.8%No.........................................70.2%.....64.2%

How often do you ride?3 or more/week....................18.8%.....24.6%2 times/week........................25.5%.....29.5%Once a week ........................25.8%.....21.2%2-3 times/month ..................22.3%.....17.8%Once a month or less ............7.6%.......7.0%

How much of the maintenance/repairs/hop-ups on your motorcycle aredone by you?100%....................................32.1%.....31.1%75-99% ................................36.7%.....35.6%50-74% ................................11.6%........18%25-49% ................................11.8%.......9.6%Less than 25%.......................7.8%.......5.7%

What brand of pickup do you own?Chevrolet..............................21.7%........22%Dodge...................................17.2%.....12.4%Ford................................22.3% ...26.3%GMC.....................................10.7%.......6.5%Honda.....................................2.7%.......1.7%Nissan.....................................4.2%.......4.8%Toyota...................................16.9%........15%Other.......................................3.6%.....11.1%

Do you plan to buy a new truck in thenext 18 months?Yes........................................17.4%.....20.3%No.........................................82.6%.....79.7%

What other vehicles do you own?SUV ......................................30.9%.....34.8%RV/Camper ..........................19.1%.....16.2%Motorcycle trailer .................39.9%........39%Snowmobile ...........................5.2%.......8.1%Personal watercraft................7.8%.......7.6%R/C Car ................................12.1%........14%Mountain bike................39.6% ...53.2%BMX bike..............................17.9%.....21.5%Road bicycle ........................12.7%.....18.2%

How do you transport your motorcycle?Pick up ................................69.7%.....54.5%Trailer ....................................46.5%.....33.4%Hitch type carrier ...................8.7%.......4.7%Van..........................................5.5%.......7.4%

What other sports/activitesdo you participate in?Hunting.................................32.1%Fishing..................................38.2%Camping...............................52.3%Boating.................................24.9%Truck off-roading..................14.5%Mountain biking ...................32.1%Street motorcycle riding ......22.5%Snowboarding......................13.9%Snow skiiing.........................11.8%Running................................21.1%Road bicycle riding ..............13.3%Weight lifting.........................36.1%

How many hours per weekare you on the Internet per week?1-5 ........................................55.7%6-10 ......................................19.1%11-20 ....................................11.7%20+ .........................................3.8%None.......................................9.7%

What type of Internet connectiondo you use?Broadband ...........................13.5%Cable ....................................24.3%DSL.......................................31.0%Dial-up....................................5.6%Wireless................................25.7%

Where do you get your race coverage?Magazine..............................62.1%.....53.9%Internet .................................36.4%.....73.3%TV .........................................61.0%.....63.8%

What other motorcycle magazinesdo you buy regularly?Dirt Bike................................................33.5%Cycle World ............................................5.8%Dirt Rider ..............................................38.2%Cycle News ............................................8.9%Transworld Motocross .........................49.2%RacerX..................................................42.6%Other.......................................................8.9%

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COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJJaannuuaarryy 22001111 ................1100--1155--22001111............1100--2222--22001111................1122--99--22001100FFeebbrruuaarryy 22001111 ............1111--1177--22001111............1111--2244--22001111................11--1133--22001111MMaarrcchh 22001111......................1122--1155--22001111............1122--2222--22001111................22--1100--22001111AApprriill 22001111 ..............................11--1177--22001111................11--2244--22001111................33--1100--22001111MMaayy 22001111 ................................22--1155--22001111................22--2233--22001111................44--1144--22001111JJuunnee 22001111 ..............................33--1155--22001111................33--2222--22001111................55--1122--22001111JJuullyy 22001111 ................................44--1144--22001111................44--2211--22001111 ..................66--99--22001111AAuugguusstt 22001111 ......................55--1166--22001111................55--2233--22001111 ..................77--77--22001111

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BLACK & WHITE 1X 3X 6X 12X1 Page.........................$4090...........$3870..........$3670 ..........$34602/3 .................................3070.............2900............2750 ............25901/2 .................................2540.............2400............2270 ............21501/3 .................................1710.............1630............1530 ............14501/4 .................................1390.............1320............1260 ............11801/6 .................................1020...............970..............910 ..............860

BLACK & ONE COLOR1 Page.........................$5230...........$4930..........$4720 ..........$43302/3 .................................4460.............4200............4010 ............36801/2 .................................3760.............3550............3400 ............31101/3 .................................2930.............2780............2660 ............2430

FOUR-COLOR11 PPaaggee ..........................................$$77448800 ..................$$77111100 ................$$66774400..................$$6611770022//33 ..........................................................66665500 ......................66333300 ....................66000000......................5555000011//22 ..........................................................55999900 ......................55669900 ....................55339900......................4499330011//33 ..........................................................55117700 ......................44991100 ....................44666600......................44226600


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14 www.dirtwheelsmag.com

Dirt Wheels has been thenumber one ATV magazine inboth circulation and advertis-ing for over 30 years, and isnearly three times the size ofits closest competitor. The DirtWheels audience is the mostavid in the sport. They pay$5.99 per copy and read itcover to cover, holding on toan issue for 2.5 years andreading it 8.3 times. Combinethe most avid audience, thelargest circulation, penetrationon thousands of newsstandsacross the world, and you havewhat advertisers say is themost profitable magazine inthe motorcycle or ATV market.Dirt Wheels is the only must-buy in the ATV industry!

QUICK FACTS• TOTAL readership of over 400,000• 97% own an ATV• 46% of Dirt Wheels readers own

three or more ATVs in their household• 70% of readers have 2 or more

family members who ride• 71% have purchased products

from Dirt Wheels ads




VEHICLE OWNERSHIP

How often do you buy Dirt Wheelsmagazine?I-4 issues a year ..................3% ......20%5-8 issues a year .................4% ...18.1%9-12 issues a year .............10% ...27.8%Subscribe ..........................83% ...34.1%

How many people besides yourselflook through your copy of DirtWheels?None....................................8% .....8.3%1 ........................................22% ...17.7%2 ........................................23% ...26.2%3 ........................................20% ......20%4 ........................................13% .....9.8%5 ..........................................5% .....5.3%6+ ........................................8% ...12.7%

Do you own an ATV?Yes.....................................97% ...84.5%No........................................3% ...15.5%

How many ATVs do you own?1 ........................................31% ...39.9%2 ........................................31% ......31%3 ........................................23% ...16.9%4+ ......................................16% ...12.2%

What year is your newest ATV?2010 ....................................3% .....4.5%2009 ..................................10% ...13.4%2008 ..................................21% ...18.5%2007 ..................................17% ...11.9%2006 ..................................10% ...11.6%2005 ....................................9% .....9.7%2004 ....................................7% .....6.2%2003 ....................................7% .....5.1%2002 or earlier ...................16% ......19%

What brand is your newest ATV?Arctic Cat ............................4% .....2.9%Bombardier .........................2% .....0.4%Can-Am...............................3% ........4%Honda................................25% ...26.5%Kawasaki .............................9% .....7.7%KTM.....................................1% .....0.4%Polaris ...............................14% ...15.4%Suzuki................................11% .....9.5%Yamaha ........................30%..28.3%Other ...................................1% ........5%

What type is your newest ATV?Sport 2WD....................37%..50.8%Utility 2WD ..........................5% .....8.1%Sport 4x4.............................4% .....6.1%Utility 4x4 ..........................48% ...26.3%Side by Side ........................2% .....2.6%Entry level............................0% .....1.1%Youth ...................................2% .....5.2%

What engine type is your newestATV?2-stroke ...............................6% .....9.4%4-stroke .............................94% ...90.6%

What size is your newest ATV?50-70cc ...............................0% .....1.4%80-90cc ...............................3% .....3.7%125-199cc ...........................2% .....3.3%200-299cc .........................13% ...15.9%300-399cc .........................11% ...15.6%400-499cc .........................33% ...30.9%500-599cc ...........................9% .....9.1%600cc...................................7% .....6.4%700cc+ ..............................22% ...13.7%

Which of these factors influenced youmost when you bought your ATV?Mag test results.................44% ...36.3%Factory cont. program ........4% .....2.1%Local dealer support .........16% ...15.1%Previous brand experience..47%....39.4%Price ..................................45% ...51.2%Friend's recommendation ..22%....28.3%Showroom availability .........7% ...12.2%Factory race team results ...3% .....6.2%Parent's recommendation ....3%......6.7%Dealer recommendation ......5% .....9.2%

Do you influence your friends onwhat ATV they should buy?Yes.....................................75% ...82.3%No......................................25% ...17.7%

Do you plan to buy an ATV in the next12 months?Yes.....................................44% ...57.9%No......................................56% ...42.1%

Which brand do you plan to buy?Arctic Cat ............................2% .....1.8%Can-Am.............................14% .....7.2%Honda................................22% ...21.7%Kawasaki .............................8% .....5.2%KTM.....................................3% .....2.4%Kymco .................................3% .....2.6%Polaris ...............................18% .....9.3%Suzuki..................................6% .....6.2%Yamaha ........................25%.....26%Undecided.........................22% ...14.7%

What type of ATV will you buy?Sport 2WD....................41%..46.3%Utility 2WD ..........................1% .....2.6%Sport 4x4...........................17% .....9.3%Side-by-side......................10% ........5%Utility 4x4 ..........................28% ...21.3%Entry level............................2% ........2%Youth ...................................2% .....4.6%Undecided...........................7% .....8.9%

What type engine will it have?2-stroke ...............................4% .....6.7%4-stroke .............................90% ...79.4%Undecided...........................8% ...13.9%

What size will you buy?50-70cc ...............................2% .....1.8%80-90cc ...............................0% .....2.8%125-199cc ...........................3% .....1.8%200-299cc ...........................7% .....7.3%300-399cc .........................10% ...10.5%400-499cc....................29%..30.7%500-599cc .........................11% .....7.9%600-700cc .........................13% ...13.3%701cc+ ..............................26% .....8.7%Undecided.........................14% ...15.2%

How do you use your ATV(s)?Off-road fun riding.............98% ...96.3%Farm vehicle......................24% ...16.7%Hunt/fish/camp .................38% ...36.3%Racing ...............................22% ...23.3%

What types of terrain do you ride on?Desert................................14% ...14.8%Sand dunes .......................29% ...29.2%Mud/swamp ......................50% ...49.8%Snow/ice ...........................50% ...45.3%Trails/forests ......................94% ...91.5%Farmland ...........................47% ......47%

How many of your family membersalso ride?1 ........................................15% ...14.9%2 ........................................19% ...23.2%3 ........................................19% ...18.7%4+ ......................................37% ...35.2%None..................................11% ........8%

Do you compete in organized races?Yes.....................................14% ...18.2%No......................................86% ...81.8%

What type of racingdo you compete in?Motocross .........................59% ...32.9%Desert/Baja .........................6% .....4.7%X-country/Hare scrambles 44% ...39.3%Flattrack ............................20% ...19.8%Sand drags........................19% ...14.1%Ice racing.............................6% .....5.7%ATV pulls & Mud bogs.......36% ......22%

Do you own a pickup truck?Yes.....................................83% ...79.2%No......................................17% ...20.8%

What brand of pickup do you own?Chevrolet ...........................32% ...28.5%Honda..................................1% .....1.1%Nissan .................................2% ........4%Dodge................................21% ...19.6%Ford..............................34%..29.2%GMC....................................9% .....7.7%Toyota..................................7% .....7.6%Other ...................................3% .....2.3%

What other vehicles do you own?Car.....................................54% ......56%SUV ..............................40%..31.2%RV/Camper........................15% ...14.2%Travel trailer .........................9% ...12.3%Motorcycle trailer ..............28% ...21.1%Off-road motorcycle ..........14% ...17.4%Side-by-side........................4% .....4.9%Street motorcycle..............17% ...14.2%Snowmobile ......................11% ...10.1%Personal watercraft .............4% .....6.8%Mountain bike....................31% ...37.5%R/C Car .............................15% ...20.5%BMX bike...........................13% ......20%

PARTS & ACCESSORIES

What is your main source ofinformation for purchasingparts and accessories?Ads in DW ....................59%.....32%Catalogs ............................35% ........8%Editorial in DW...................17% .....6.4%Friends ..............................12% .....6.3%Other magazines .................3% .....0.9%At competitions ...................2% .....0.5%Bike shop ............................9% ........7%Internet ..............................41% ...30.8%Other ..................................5% .....8.2%

Does your ATV dealer generally stockthe parts and accessories you wantto buy?Yes.....................................43% ...53.2%No......................................57% ...46.8%

On an average, how much do youspend on parts and accessories foryour ATV each month?$400+ ..................................2% .....3.9%$300-$399 ...........................2% .....3.5%$200-$299 ...........................7% ...10.7%$100-$199 ...................24%..24.7%Less than $100..................65% ...57.2%

Have you ever purchased productsfrom ads in Dirt Wheels?Yes.....................................71% ...59.7%No......................................29% ...40.3%

What complete exhaust haveyou purchased for your four-stroke?Big Gun ...............................3% .....2.6%Curtis Sparks.......................1% .....0.6%DG .......................................3% .....3.4%DMC ....................................1% .....0.5%Dr. D ....................................1% .....0.5%FMF..............................17%....9.0%HMF...................................10% .....7.3%LRD .....................................1% .....0.5%LEXX....................................1% ........1%Pro Circuit ...........................3% .....2.4%SuperTrapp..........................2% .....2.1%Two Brothers .......................1% .....0.8%Trinity ...................................1% .....0.8%White Bros...........................2% .....3.5%Yoshimura............................4% ........6%Slip-on.................................3% .....2.6%Stock ...................................8% ...14.2%None..................................45% ...24.5%Other ...................................5% ...17.8%

What exhaust silencerhave you purchased?Aaen ....................................1% .....0.2%Big Gun ...............................2% ........3%CT........................................0% ........1%DG .......................................3% .....2.9%DMC ....................................0% .....0.5%Dr. D ....................................1% .....0.7%

FMF................................8%....9.5%HMF.....................................8% .....6.9%LRD .....................................1% .....0.5%LEXX....................................1% .....1.4%Pro Circuit ...........................2% .....2.7%SuperTrapp..........................2% .....1.9%Toomey................................1% .....0.2%Two Brothers .......................3% .....1.5%Trinity ...................................1% .....0.8%White Bros...........................1% .....3.2%Yoshimura............................3% .....5.9%Stock ...................................7% ......12%Other ...................................4% ...30.6%None..................................53% ...14.7%

What handlebarshave you purchased?Answer/Pro Taper ........17%..12.7%Azonic..................................0% .....0.2%DG .......................................0% .....1.5%Fasst....................................4% .....2.2%Fly........................................3% .....3.4%Moose .................................4% .....5.8%O'Neal .................................1% ........2%Renthal ........................15%..20.5%Sunline.................................1% .....0.3%Tag.......................................4% .....3.4%Tusk .....................................3% .....2.2%Stock .................................33% ...35.6%Other .................................13% ...10.1%

What sprockets have you purchased?Moose .................................5% .....4.4%Primary Drive.......................9% .....5.3%Renthal ........................14%..20.1%SideWinder..........................6% .....4.2%Sunstar ................................9% .....4.2%Sunline.................................3% ........2%Stock .................................37% ...42.7%Other .................................15% ...17.2%

What chain have you purchased?D.I.D ..................................21% ......16%EK........................................2% .....1.4%Moose .................................3% .....3.2%Primary Drive.......................4% .....4.1%Regina .................................3% .....0.9%Renthal ........................10%..14.0%RK........................................5% .....4.3%SideWinder..........................4% .....3.9%Stock .................................34% ...40.6%Other .................................12% ...11.5%

What grips have you purchased?909 ......................................2% .....1.6%Answer ................................3% .....1.3%ODI ......................................5% .....4.6%O'Neal .................................4% .....5.4%Oury.....................................5% .....2.1%Pro-Grip.............................13% ...16.1%Renthal ..............................11% ...10.9%Scott ............................17%..16.8%Smith ...................................3% .....1.8%Stock .................................20% ...24.9%Other .................................16% ...14.6%

What air filter have you purchased?K&N..............................45%..46.5%Pro Filter ..............................3% .....3.7%Twin-Air ...............................6% .....5.1%NoToil ..................................2% .....0.9%Uni-Filter............................21% ...17.3%Stock .................................24% ...20.1%Other ...................................4% .....6.5%

What front tires have you purchased?Carlisle ................................6% .....3.9%Cheng Shin..........................1% .....0.2%Dunlop.................................7% .....8.8%Duro.....................................1% .....0.5%Goodyear ............................2% .....2.9%Greenball .............................1% .....1.1%ITP ...............................26%..23.9%Kenda ..................................9% .....4.5%Maxxis ...............................20% ...22.7%Pirelli....................................1% .....0.5%SkatTrak .............................3% .....1.5%STI .......................................0% .....0.6%Stock .................................21% ......19%Other .................................10% ...10.3%

www.dirtwheelsmag.com 15




What rear tires have you purchased?Carlisle ................................7% .....4.3%Cheng Shin..........................1% .....0.3%Dunlop.................................7% ........6%Duro Tire..............................1% .....0.5%Goodyear ............................2% .....2.6%Greenball .............................1% .....1.2%ITP ...............................31%..27.5%Pirelli....................................1% .....0.5%Kenda ................................11% .....4.9%Maxxis ...............................23% ...23.7%Ohtsu...................................1% .....0.3%Sand Tires Unltd..................3% .....0.6%Skat Trak .............................4% ........2%STI .......................................0% .....0.6%Stock .................................13% ...14.3%Other .................................11% ...10.2%

How many pairs of tiresdo you buy a year?1...................................46%..39.7%2 ........................................11% ......20%3 ..........................................5% .....2.4%4 ..........................................2% ........4%5+ ........................................1% .....1.7%None..................................34% ...32.2%

What wheels have your purchased?AMS.....................................3% .....0.5%Douglas .............................16% ........0%Hiper....................................3% .....1.9%High Lifter............................1% .....0.5%ITP ...............................30%..31.6%Motosport Alloy...................1% ........2%OMF ....................................1% .....0.8%Vision Wheel........................1% .....1.5%Stock .................................37% ...44.7%Other ...................................8% ...16.5%

What brake pads have yourpurchased?DP/Dunlop...........................2% ........2%EBC..............................31%..23.3%Galfer...................................1% .....1.5%Moose .................................3% .....4.2%SBS .....................................1% .....1.2%Streamline ...........................1% .....2.5%Tusk .....................................5% .....4.2%Vesrah..................................1% .....0.7%Stock .................................45% ...49.6%Other ...................................8% ......11%

What nerf bars have you purchased?AC .......................................7% .....4.9%DG .......................................8% ...10.4%IMS/Roll Design ..................1% .....0.8%Pro Aluminum......................2% .....3.3%Pro Amor........................8%..13.8%Tusk .....................................4% .....3.9%Stock ...................................8% ...12.5%None..................................49% ...40.1%Other .................................11% ...10.3%

What brand of 4-stroke oildo you use?AMSOIL...............................9% ...10.8%Bel-Ray................................4% .....2.3%Castrol .................................9% .....6.6%Hondaline ..........................15% ...12.0%Kawasaki .............................5% .....3.3%Lucas...................................3% .....4.9%Maxima................................5% .....3.9%Mobil 1 ................................5% .....6.5%Motorex ...............................1% ........1%Motul ...................................2% .....0.6%Pennzoil...............................2% .....3.2%Quaker State .......................2% .....2.7%Silkolene..............................1% .....0.6%Spectro................................1% .....0.9%Valvoline ..............................8% .....8.4%Yamalube .....................20%..17.8%Other .................................17% ...10.6%None....................................5% .....3.9%

What brand of 2-stroke oildo you use?AMSOIL...............................6% .....6.5%Bel-Ray................................4% .....4.5%Castrol .................................2% .....3.9%Hondaline ............................1% .....2.6%Kawasaki .............................1% .....1.1%Maxima................................3% .....4.1%Pennzoil...............................0% ........2%Spectro................................2% .....1.7%Valvoline ..............................1% .....2.6%Yamalube .......................8%..10.2%Other ...................................8% ...14.6%None..................................63% ...46.1%

What brand of gearbox oil do youuse?AMSOIL...............................8% ...12.7%Bel-Ray................................8% .....5.7%Castrol .................................8% ...11.1%HP-2 ....................................2% .....2.2%Lucas...................................8% ...10.9%Maxima................................5% .....6.4%Mobil 1 ................................5% .....6.7%Motorex ...............................1% .....0.8%Motul ...................................1% .....1.3%Pennzoil...............................3% .....6.2%Silkolene..............................1% ........1%Spectro................................1% .....1.8%Yamalube .....................20%..21.1%Other .................................29% ...12.1%

What graphics have you purchased?Alba .....................................2% ........0%Decal Works ........................1% .....3.7%Factory Effex..................7%....7.1%FMF .....................................3% .....4.2%N-Style ................................0% .....3.7%One Industries .....................5% .....5.8%Pro Circuit ...........................3% .....2.9%Verde Powersports..............1% .....1.3%Stock/OEM........................44% ...50.2%Other .................................33% ...19.6%

Have you had your suspensionmodified?Yes ....................................20% ...21.1%No......................................80% ...78.9%

Have you modified your enginein any way?Yes.....................................34% ...34.2%No......................................66% ...65.8%

RIDING GEAR

What is you main source of info forpurchasing riding gear?Ads in DW ....................41%..32.8%Catalogs ............................31% ...11.9%Editorial in DW...................10% .....4.2%Friends ................................7% .....8.3%Other mags .........................2% .....0.8%At competitions ...................1% .....0.8%Bike shop ..........................12% ...10.6%Internet ..............................30% ...28.6%Other ...................................6% .....1.8%

Where do you purchase the majorityof your riding gear?Ads in DW ...........................9% .....7.6%Mail order catalog .............22% .....9.3%Internet ........................33%..40.9%Local ATV dealer ...............27% ...27.6%ATV shop ...........................15% ...11.9%Other ...................................5% .....2.7%

How much do you spend on ridinggear and apparel during the year?$1500+ ................................1% .....1.4%$1200-$1499.......................0% ........1%$1000-$1199.......................0% .....0.9%$800-$999 ...........................1% .....1.1%$600-$799 ...........................1% ........3%$400-$599 ...........................6% .....6.9%$250-$399.........................14% ...19.3%$249 or less .................77%..66.4%

What brand of helmethave you purchased?Answer ................................3% .....1.7%Arai ......................................4% .....0.9%ARC.....................................2% .....0.1%Bell ....................................14% .....9.2%Fly........................................8% .....5.3%Fox ......................................9% ...13.8%HJC ..............................31%..23.8%Hondaline ............................1% .....0.4%KBC.....................................4% .....2.3%M2R.....................................3% .....1.4%MSR ....................................2% ........2%One Industries .....................1% .....1.4%O'Neal .................................6% .....6.2%SixSixOne............................1% .....0.9%Shoei ...................................5% .....2.9%Thor .....................................8% .....6.5%Troy Lee...............................2% .....1.9%Other ................................21% ...15.2%None....................................5% .....2.9%

What brand goggleshave you purchased?Answer ................................4% .....0.7%Fly........................................2% ........2%Fox ....................................10% ...10.6%Oakley ...............................15% ...17.9%Pro Grip ...............................2% .....1.6%Scott ............................49%.....34%Smith .................................16% .....6.4%Spy ......................................8% .....5.2%Thor .....................................9% .....6.1%Xtreme.................................1% .....0.7%X Brand ...............................0% .....0.4%Other ...................................8% .....5.6%None....................................9% .....8.9%

What brand of gloveshave you purchased?Acerbis ................................1% .....0.3%Answer ................................9% .....4.7%ARC.....................................2% .....0.3%AXO .....................................2% .....1.3%Fly........................................6% .....4.9%Four .....................................2% .....1.2%Fox ...............................30%..31.1%MSR ....................................7% .....3.3%No Fear................................2% .....2.4%Ocelot..................................2% ........1%One Industries .....................1% ........0%O'Neal .................................9% .....5.2%Pro Grip ...............................2% .....2.7%SixSixOne............................1% ........1%Shift .....................................8% .....4.9%Thor ...................................20% ...13.5%Troy Lee...............................1% .....1.3%Other .................................19% ...15.9%None..................................13% ...12.7%

What brand of bootshave you purchasedAnswer ................................2% .....2.4%ARC.....................................2% .....0.5%AXO .....................................2% .....2.1%Alpinestars ........................11% ...12.4%Fly........................................2% .....4.3%Fox ...............................12%..14.6%Gaerne.................................2% .....0.5%MSR ....................................1% .....2.1%Ocelot..................................2% .....1.6%O'Neal .................................8% .....7.2%Thor ...................................12% ...11.4%Other .................................14% .....9.8%None..................................38% ...31.2%

What brand of riding pantshave you purchased?Answer ................................6% .....4.9%ARC.....................................1% .....0.8%AXO .....................................1% .....1.4%Fly........................................4% .....4.4%Fox ...............................18%.....19%Four .....................................1% .....0.8%MSR ....................................3% .....3.3%No Fear................................2% .....2.1%Ocelot..................................2% .....2.2%

O'Neal .................................5% .....7.4%One Industries .....................0% ........0%Shift .....................................7% .....4.9%Thor ...................................11% ...10.3%Troy Lee...............................1% .....1.4%Other ...................................6% ........7%None..................................46% ...30.1%

What brand of shoulder padshave you purchased?Acerbis ................................1% .......N/AAnswer ................................1% .......N/AAXO .....................................1% .......N/AEVS......................................1% .....0.7%Fly........................................1% .....1.9%Fox .................................9%..12.2%Thor .....................................5% .....7.7%MSR ....................................1% .....1.2%O'Neal .................................1% .....2.4%SixSixOne............................1% .....1.6%Shift .....................................1% .....1.4%Other ...................................2% .....9.2%None..................................75% ...60.4%

PROFILE

What is your gender?Male...................................96% ...93.8%Female.................................4% .....6.2%

How old are you?Under 12 .............................1% ........1%12-15 ...................................6% ...11.5%16-20 ...................................7% ...14.3%21-24 ...................................5% ........9%25-29 .................................13% ...12.8%30-39 .................................28% ...28.1%40-49 .................................21% ...17.9%50+ ....................................19% .....5.3%

Are you married?Yes.....................................60% ...48.9%No......................................40% ...51.1%

What is your total yearlyhousehold income?Under $30k........................16% ......24%$30k-$50k .........................42% ...26.2%$50k-$70k .........................18% ...17.8%$70k-$90k .........................13% ...13.7%$90k-$120k .........................7% ...10.4%$120k-$150k .......................3% .....5.1%$150k+ ................................2% .....2.8%

If you are over 18, what is yourlevel of education?High school grad...............62% ...50.3%Attending college ................6% ...14.2%College grad......................21% ......26%Other .................................10% .....9.4%

What other sports/activitiesdo you participate in?Truck off-roading...............27% ...32.8%R/C cars ............................18% ...20.8%Hunting..............................50% ...48.6%Fishing...............................63% ...63.3%Camping............................65% ...70.5%Boating..............................34% ...32.9%Mountain biking.................24% ...25.8%Off-road moto riding..........23% ...25.3%Personal watercraft .............9% ...12.6%Snowboarding .....................8% ...13.4%Snow skiing.........................7% ......10%Running .............................12% ...16.5%

What type of video gamesystem do you own?Playstation 1 or 2 ..............40% ...39.6%Playstation 3......................17% ......27%Nintendo Wii......................32% ...39.3%Dreamcast ...........................2% .....1.4%X Box ................................11% ......13%360 X Box..........................17% ...30.9%Use computer....................20% ...28.9%Other ...................................7% .....3.4%None..................................24% ...10.1%

16 www.dirtwheelsmag.com

DIRTWHEELSMAGAZINE













COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2011 ...........10-12-2010 .......10-19-2010 .........12-2-2010February 2011..........11-10-2010 .......11-17-2010 ...........1-6-2011March 2011..............12-10-2010 .......12-17-2010 ...........2-3-2011April 2011...................1-12-2011 .........1-19-2011 ...........3-3-2011May 2011 .....................2-9-2011 .........2-16-2011 ...........4-7-2011June 2011 ..................3-10-2011 .........3-17-2011 ...........5-5-2011July 2011....................4-11-2011 .........4-18-2011 ...........6-8-2011August 2011...............5-10-2011 .........5-17-2011 .........6-30-2011

September 2011 ........6-13-2011 .........6-20-2011 ...........8-4-2011October 2011.............7-12-2011 .........7-19-2011 ...........9-1-2011November 2011 ...........8-9-2011 .........8-16-2011 .........9-29-2011December 2011 .........9-12-2011 .........9-19-2011 .........11-3-2011January 2012 ...........10-12-2011 .......10-19-2011 .........12-1-2011February 2012............11-9-2011 .......11-16-2011 ...........1-5-2012March 2012................12-9-2011 .......12-16-2011 ...........2-2-2012








www.dirtwheelsmag.com 17

GENERAL ADVERTISING RATESBLACK & WHITE 1X 3X 6X 12X11 PPaaggee ............................................$$55773355................$$55661100....................$$55336600 ..................$$5500880022//33 ............................................................44661100....................44447755 ......................44227755 ......................4400665511//22 ............................................................33556600....................33447755 ......................33332200 ......................3311330011//33 ............................................................22556600....................22448855 ......................22337755 ......................2222550011//44 ............................................................11999900....................11996600 ......................11887700 ......................1177775511//66 ............................................................11447755....................11339955 ......................11332200 ......................11225500BLACK & ONE COLOR11 PPaaggee ............................................$$77229955................$$66997755.................. $$66770000....................$$6633225522//33 ............................................................66119900....................55991155 ......................55770000........................5533770011//22 ............................................................44887700....................44666600 ......................44448855........................4422115511//33 ............................................................33991155....................33666600 ......................33554400........................33332255FOUR-COLOR11 PPaaggee ........................................$$1100112200.............. $$99661155....................$$99110055 ..................$$8855550022//33 ............................................................88660055....................88117755 ......................77773300 ......................7733005511//22 ............................................................77667755....................77229955 ......................66990000 ......................6655225511//33 ............................................................66667700....................66334400 ......................55997755 ......................55668855


for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque,material must be received three (3) days before the materialdeadline.


1/6 page ...$860 995 .....$805 955 .....$735 835 ........$640 7903-inch .......$800 925 .....$740 865 .....$675 795 .......$590 7152-inch .......$595 696 .....$550 650 .....$505 605 .......$440 5401-inch .......$390 490 .....$360 460 .....$335 435 .......$290 390Word ads: $2.00 per word, with $54.00 min.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

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BLACK & ONE COLOR1 Page ..........................$5870 ..........$5645......... $5440 ..........$51702/3...................................4985 ............4790............4625 ............44051/2...................................4030 ............3895............3760 ............35651/3...................................3360 ............3190............3115 ............2965

FOUR-COLOR1 Page.........................$8175.......... $7840..........$7580 ..........$70552/3 ..................................7350.............7085............6830 ............64601/2 ..................................6525.............6270............6070 ............57001/3 ..................................5615.............5415 ...........5235.............5130


18 www.atvaction.net

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Whether their favorite ridingspots are sand dunes, deepwoods, mud bogs, public lands,or private OHV parks, ATVAction’s readers are the cream ofthe OHV enthusiasts. They de-mand the most out of their ma-chines and want the bestperformance products, safetygear and accessories available.ATV Action delivers the latesttests, shootouts, product evalua-tions, features, and event cover-age that the dynamic andinformed OHV enthusiast de-mands. For nearly 30 years, ATVAction has continued to provideits readers with unforgettable,high-impact photography and de-tailed, insightful writing, both inprint and online versions thatother publications can’t match.

UTV Action, ATV Action’smonthly bonus, magazine-within-a-magazine, brings the Side-by-Side segment of the sport toenthusiasts in a focused publica-tion created just for them. UTVAction’s tests, shootouts, productevaluations and features fuel thebig-spending readers’ interests inthe machines and aftermarketproducts that have made UTVingthe fastest-growing segment inoff-road motosports.

QUICK FACTS• Total readership of over 150,000• 64% of readers own 2 or more quads• 64% have purchased products

from ads in ATV Action• Readers spend over $70 million

a year in parts and accessories




VEHICLE OWNERSHIP

Do you own an ATV?Yes .....................................96.4% ....79.9%No ........................................3.6% ....20.1%

How many ATVs do you own?1 .........................................34.8% ....38.2%2 .........................................30.4% ....34.3%3 .........................................19.9% ....12.7%4+.......................................14.9% ....14.7%

What year is your newest ATV?2010 .....................................3.7% .........6%2009 ...................................11.7% .......11%2008 ...................................14.2% .......20%2007 ...................................18.5% .......10%2006 .....................................9.3% .......11%2005 .....................................7.4% .........4%2004 .....................................4.9% .........7%2003 .....................................9.3% .........5%2002 or earlier ....................21.0% .......26%

What brand is your newest ATV?Apex.....................................0.0% .........1%Arctic Cat .............................1.8% .........4%Bombardier ..........................1.2% .........3%Can-Am................................3.0% .........3%Honda ................................25.6% ....28.7%Kawasaki..............................6.1% ......7.9%Kymco..................................1.2% .........1%Polaris ................................14.0% ......5.9%Suzuki ................................12.2% ......5.9%Yamaha ........................32.3%...32.7%Other ....................................2.4% .........2%

What type is your newest ATV?Sport 2WD....................43.0%...52.5%Utility 2WD...........................7.3% ......7.1%Sport 4x4 .............................9.1% ......8.1%Utility 4x4 ...........................28.5% ....17.2%Side-by-Side........................5.5% .........2%Entry-Level...........................1.2% .........2%Youth....................................5.5% ....11.1%

What engine type is your newest ATV?2-stroke................................5.1% ....17.2%4-stroke..............................94.9% ....82.8%

What size is your newest ATV?50-79cc................................1.3% .........2%89-90cc................................3.8% ......7.9%125-199cc............................3.1% ....10.9%200-299cc..........................11.3% ....12.9%300-399cc..........................17.5% ....13.9%400-499cc....................36.3%...25.7%500-599cc............................8.1% ......5.9%600cc ...................................5.6% ......7.9%700+cc...............................13.1% ....12.9%

Which of these factors influenced youmost when you bought your ATV?Mag test results .................28.9% ....35.6%Factory cont program ..........0.6% .........1%Dealer support ...................13.9% ....13.9%Previous brand exp............34.9% ....31.7%Price.............................28.3%...45.5%Friend's recommend..........17.5% ....30.7%Showroom avail ...................4.8% ....14.9%Factory race results .............1.8% .........5%Parent's recommend ...........2.4% ......6.9%Dealership recommend........4.2% ....10.9%

Do you influence your friends on whatATV they should buy?Yes ....................................80.5% ....83.2%No ......................................19.5% ....16.8%

Do you plan to buy an ATV in the next 12months?Yes .....................................44.8% .......52%No .....................................55.2% .......48%

What brand do you plan to buy?Arctic Cat .............................3.2% .........3%Can-Am................................6.4% ......4.5%Honda ................................13.8% ....25.4%Kawasaki..............................5.3% .........9%KTM .....................................1.1% ......1.5%Kymco..................................3.2% .........3%Polaris ................................10.6% .........6%Suzuki ..................................3.2% .........3%Yamaha ........................24.5%...23.9%Other ....................................1.1% .........0%Undecided .........................25.5% ....20.9%

What type of ATV will you buy?Sport 2WD....................26.7%...38.8%Utility 2WD...........................2.3% .........3%Sport 4x4 ...........................10.5% ....19.4%Side-by-side ......................11.6% ......1.5%Utility 4x4 ...........................25.6% ....20.9%Entry-level ............................1.2% ......1.5%Youth....................................4.7% .........3%Undecided .........................17.4% ....11.9%

What type engine will it have?2-stroke................................7.7% ....10.6%4-stroke..............................83.3% ....71.2%Undecided ...........................9.0% ....18.2%

What size will you buy?50-79cc................................1.4% ......1.5%80-99cc................................4.1% .........3%100-199cc............................2.7% .........3%200-299cc..........................10.8% .........9%300-399cc............................2.7% ....14.9%400-499cc....................28.4%...20.9%500-599cc..........................12.2% ......4.5%600-700cc..........................21.6% ....19.4%700+cc...............................13.5% ......7.5%Undecided .........................21.6% ....16.4%

How do you use your ATV(s)?Off-road fun riding .............92.2% ....96.7%Farm vehicle ......................25.3% ....12.2%Hunt/fish/camp ..................41.0% ....23.6%Racing................................20.5% ....14.6%

What types of terrain do you ride on?Desert ................................12.0% ....10.5%Sand dunes........................23.5% ....27.4%Mud/swamp.......................53.6% ....46.8%Snow/ice ............................54.8% ....32.3%Trails/forests.......................90.4% ....82.3%Farmland............................51.8% ....39.5%

How many of your family members alsoride?1 .........................................15.6% ....14.5%2 .........................................17.4% ....29.8%3 .........................................21.6% ....15.3%4+.......................................37.1% ....27.4%None ....................................8.4% ....12.9%

Do you compete in organized races?Yes .....................................13.0% ....16.7%No ......................................87.0% ....83.3%

What type of racing do you compete in?Motocross..........................47.6% ....17.4%Desert/baja ..........................0.0% ....10.9%X-Country/Hare scrambles 71.4% ....23.9%Flattrack .............................38.1% ....15.2%Sand drags ........................14.3% ....21.7%Ice racing ...........................23.8% ......6.5%ATV pulls ..............................9.5%.......XX%Mud bogs...........................71.4%.......XX%

Do you own a pickup truck?Yes .....................................80.1% ....68.9%No ......................................19.9% ....31.1%

What brand pickup truck do you own?Chevrolet .....................39.1%...23.7%Honda ..................................1.5% ......3.1%Nissan ..................................3.8% ......1.1%Dodge ................................15.0% ....16.1%Ford....................................36.1% .......29%GMC.....................................9.0% ......6.5%Toyota ..................................7.5% ....12.9%Other ....................................5.3% ......7.5%

What other vehicles do you own?Car .....................................57.2% ....54.1%SUV....................................38.0% ....37.8%RV/Camper ........................15.1% ....10.8%Travel trailer........................13.9% ....11.7%Motorcycle trailer ...............31.9% ....17.1%Off-road motorcycle...........18.1% ....19.8%Side-by-side ........................4.2% ......7.2%Street motorcycle ..............24.1% ....11.7%Snowmobile .......................16.3% ......4.5%Personal watercraft..............7.8% ......9.9%Mountain bike ....................31.9% ....36.9%R/C car...............................18.1% .......18%BMX bike ...........................16.9% ....25.2%

PARTS AND ACCESSORIESWhat is your main source of informationfor purchasing parts and accessories?Ads in ATV Action ..............40.4% ....18.5%Catalogs.............................34.9% ....11.3%Editorial in ATV Action ........8.4% ......1.6%Friends ...............................11.4% ......8.1%Other mags ..........................8.4% ......0.8%At competitions....................2.4% .........0%Bike shop...........................10.8% ......8.9%Internet...............................46.4% ....37.9%Other ....................................7.8% ....12.9%

Where do you purchase the majority ofyour parts and accessories?Ads in ATV Action ................6.6% ....10.9%Mail order...........................18.1% .........5%Internet ........................41.6%...45.5%Local ATV dealer ................37.3% ....32.7%Local accessories shop .......7.2% ......5.9%

Does your ATV dealer stock the partsand accessories you want to buy?Yes .....................................46.6% ....50.5%No ......................................53.4% ....49.5%

On an average, how much do you spendon parts and accessories for your ATVeach month?$400+...................................2.5% .........4%$300-$399............................3.1% .........4%$200-$299............................9.2% ....10.4%$100-$199..........................17.8% ....33.3%Less than $100 ............67.5%...48.5%

Have you ever purchased products fromads in ATV Action?Yes ....................................58.4% ....38.1%No ......................................41.6% ....61.9%

What complete exhaust have youpurchased for your four-stroke?Aaen.....................................0.6% .........0%Big Gun................................3.0% .........6%Cobra ...................................2.4% ......3.6%DG........................................1.2% ......1.2%DMC.....................................0.6% .........0%Dr.D ......................................0.6% .........0%FMF ................................9.6%...13.1%HMF .....................................3.6% ......4.8%Hot Seat...............................0.6% ......1.2%Leo Vince .............................1.2% .........0%LRD......................................3.6% ......1.2%LEXX ....................................1.2% .........0%Paul Turner...........................0.6% .........0%Pro Circuit ............................1.8% ......2.4%Ron Woods ..........................0.6% .........0%SuperTrapp ..........................1.8% .........0%Two Brothers........................1.8% ......4.8%White Bros. ..........................3.6% .........0%Yoshimura ............................4.2% ......2.4%Slip-on .................................2.4% ......2.4%Stock....................................9.0% ....16.7%None ..................................46.4% ....22.6%Other ....................................7.8% ....17.9%

What exhaust silencerhave you purchased?Aaen.....................................1.2% .........0%Big Gun................................3.6% ......9.5%Cobra ...................................2.4% ......1.4%DG........................................0.6% ......2.7%Dr. D .....................................0.6% ......1.4%FMF ...............................9.6%...12.2%HMF .....................................7.2% ......6.8%LRD......................................1.8% .........0%LEXX ....................................1.2% .........0%Paul Turner...........................0.6% .........0%Pro Circuit ............................3.0% ......2.7%SuperTrapp .........................1.8% ......2.7%Two Brothers........................2.4% ......5.4%Yoshimura ............................2.4% .........0%Stock....................................6.0% ....17.6%Other ....................................5.4% ......6.8%None ..................................53.6% ....29.7%

What handlebars have you purchased?Answer/Pro Taper ................9.9% .........9%Azonic ..................................1.9% .........0%DG........................................0.6% ......2.6%Fasst ....................................6.8% ......3.8%Fly ........................................3.7% ......3.8%Moose ..................................3.1% ......2.6%O'Neal ..................................0.6% ......3.8%

Renthal...............................18.5% ....19.2%Sunline .................................1.2% ......1.3%Tag .......................................1.2% ......6.4%Tusk......................................1.9% ......1.3%Stock..................................31.5% ....33.3%Vortex...................................1.9% ......1.3%Other ..................................17.3% ....11.5%

What sprockets have you purchased?AFAM ...................................0.8% ......2.8%Moose ..................................6.0% ......5.6%Primary Drive .......................5.3% ......8.5%Renthal...........................9.0%.....8.5%SideWinder ..........................6.0% ......1.4%Sunstar.................................6.0% .........7%Tag .......................................1.5% .........0%Stock..................................46.6% ....42.3%Other ..................................18.8% ....23.9%

What chain have you purchased?D.I.D. ..................................13.2% .......12%EK ........................................3.5% .........0%KMC.....................................1.4% .........4%Moose ..................................1.4% ......2.7%Primary Drive .................5.6%.....9.3%Regina..................................0.7% .........0%Renthal.................................9.0% .........4%RK ........................................6.3% .........8%SideWinder ..........................2.8% .........8%Stock..................................39.6% .......40%Other ..................................16.7% .......12%

What grips have you purchased?909 .......................................3.1% ......1.3%Answer .................................4.9% .........5%ODI.......................................3.1% ......3.8%O'Neal ..................................3.7% ......2.5%Oury .....................................4.3% ......2.5%Pro-Grip .............................11.0% ....21.3%Renthal.................................9.8% ....11.3%Scott ............................16.0%...13.8%Smith....................................3.1% ......1.3%Stock..................................25.8% ....27.5%Other ..................................15.3% ......7.5%

What air filter have you purchased?K&N..............................42.8%...39.8%Pro Filter...............................0.6% ......3.6%Twin-Air ................................4.8% .........6%No Toil ..................................1.2% ......1.2%Uni-Filter ............................17.5% ....20.5%Stock..................................33.1% ....21.7%Other ....................................7.2% ......7.2%

What front tires have you purchased?Carlisle .................................7.8% .........0%Cheng Shin ..........................2.2% ......1.2%Dunlop .................................8.9% ......8.5%Duro .....................................0.6% .........0%Goodyear .............................2.2% ......1.2%Greenball..............................1.1% ......2.4%ITP................................18.4%...22.0%Kenda...................................6.1% ......6.1%Maxxis................................13.4% .......22%Pirelli ....................................1.7% ......1.2%Sand Tires Unltd. ................4.5% ......2.4%STI........................................1.1% ......2.4%Stock..................................20.1% ....15.9%Other ..................................11.7% ....14.5%

What rear tires have you purchased?Bridgestone .........................1.8% .........0%Carlisle .................................7.8% ......2.5%Cheng Shin ..........................3.6% .........0%Dunlop .................................7.8% ......6.2%Goodyear .............................2.4% ......3.7%Greenball..............................1.2% ......1.2%ITP................................18.1%...23.5%Pirelli ....................................1.8% ......1.2%Kenda...................................4.2% ......6.2%Kings....................................1.2% ......1.2%Maxxis................................21.1% .......21%Sand Tires Unltd. .................5.4% ......2.5%Skat Trak ..............................1.8% ......1.2%STI........................................1.8% ......2.5%Stock..................................18.1% ....13.6%Other ..................................13.9% ....13.5%

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How many pairs of tiresdo you buy a year?1 .........................................29.2% ....37.8%2 .........................................10.6% ....18.9%3 ...........................................5.0% ......2.2%4 ...........................................2.5% ......3.3%5+.........................................2.5% ......2.2%Less than one ..............50.3%...35.6%

What wheels have you purchased?AMS .....................................0.6% ......1.3%Douglas..............................15.7% ......2.6%Hiper ....................................0.6% ......1.3%ITP................................24.7%...20.8%RIS Design ...........................0.6% .........0%Vision Wheel ........................0.0% ......3.9%Stock..................................42.8% ....46.8%Other ..................................16.3% ....23.4%

What brake pads have you purchased?Braking.................................2.0% ......1.3%DP/Dunlop ...........................2.6% ......3.9%EBC..............................21.9%...15.8%EPI........................................1.3% ......3.9%Galfer ...................................2.0% ......3.9%Moose ..................................4.6% ......3.9%SBS......................................0.7% ......2.6%Tusk......................................5.3% ......1.3%Stock..................................49.0% ....51.3%Other ....................................9.9% ....11.8%

What nerf bars have you purchased?AC ........................................5.5% .........4%Answer .................................1.2% .........4%DG..................................6.1%...10.7%IMS/Roll Design ...................1.2% ......1.3%Pro Aluminum ......................3.6% .........4%Pro Amor..............................5.5% ....10.7%Tusk......................................4.8% ......5.3%Stock....................................4.8% .......16%UM Performance..................1.2% .........0%None ..................................53.9% ....34.7%Other ..................................12.1% ......9.3%

What brand of 4-stroke oil do you use?Amsoil ................................10.2% ......4.5%Bel-Ray ................................1.8% ......3.4%Castrol .................................6.6% ......6.7%Hondaline...........................17.5% ....12.4%Kawasaki..............................4.2% ......1.1%Lucas ...................................2.4% ......3.4%Maxima ................................4.8% ......5.6%Mobil 1 .................................9.0% ....16.9%Motorex................................0.6% ......3.4%Pennzoil ...............................2.4% ......3.4%Quaker State........................1.8% ......2.2%Silkolene ..............................0.6% .........0%Spectro ................................3.0% ......1.1%Valvoline...............................8.4% ......5.6%Yamalube .....................22.9%...14.6%Other ..................................14.5% ....12.3%None ....................................8.4% ......3.4%

What brand of 2-stroke oil do you use?Amsoil ..................................4.8% ......2.9%Bel-ray .................................5.5% ......2.9%Castrol .................................3.6% ......1.4%Kawasaki..............................3.6% ......1.4%Maxima ................................4.2% ......8.6%Motorex................................0.6% ......1.4%Pennzoil ...............................3.6% ......4.3%PJ1.......................................0.6% .........0%Spectro ................................3.0% ......1.4%Valvoline...............................2.4% ......4.3%Yamalube .....................10.9%...14.3%Other ..................................15.2% ....11.4%None ..................................40.6% ....47.1%

What brand gearbox oil do you use?Amsoil ..................................6.8% ....10.3%Bel-Ray ................................2.5% .........9%Castrol .................................8.0% ......6.4%HP-2.....................................2.5% ......3.8%Lucas ...................................3.7% ......5.1%Maxima ................................3.7% ......5.1%Mobil 1 .................................4.9% ....19.2%Motorex................................0.6% ......1.3%

Pennzoil ...............................3.7% ......7.7%PJ1.......................................1.2% .........0%Silkolene ..............................2.5% ......1.3%Spectro ................................3.1% ......1.3%Yamalube .....................20.4%...19.2%Other ..................................35.8% ....10.3%

What graphics have you purchased?Decal Works.........................2.2% .........3%Factory Effex..................4.3%.....9.1%FMF......................................4.3% ......1.5%N-Style .................................1.4% .........3%One Industries......................5.0% .........0%Pro Circuit ............................2.2% .........0%Verde Powersports ..............0.0% ......6.1%Stock/OEM ........................44.6% ....54.5%Other ..................................36.0% ....22.7%

Have you had your suspensionmodified?Yes ....................................22.0% ....19.8%No ......................................78.0% ....80.2%

Have you modified your engine in anyway?Yes .....................................28.8% .......33%No ......................................71.3% .......67%

RIDING GEAR

What is your main source of infofor purchasing riding gear?Ads in ATV Action.........38.6%...25.3%Catalogs.............................31.3% ....17.9%Editorial in ATV Action .........3.6% ......1.1%Friends .................................4.2% ......4.2%Other mags ..........................1.8% .........0%At competitions....................0.6% .........0%Bike shop...........................13.3% ....14.7%Internet...............................30.1% ....36.8%Other ....................................7.8% .........0%

Where do you purchasethe majority of your riding gear?Ads in ATV Action ................8.4% ....10.6%Mail order...........................21.1% ......7.4%Internet...............................31.9% ....41.5%ATV dealer....................35.5%...23.4%ATV shop..............................9.0% .......17%Other ....................................4.8% .........0%

How much do you spend on riding gearand apparel during the year?$1500+.................................1.0% ......3.3%$1200-$1499........................1.2% ......2.2%$1000-$1199........................2.4% ......1.1%$800-$999............................0.0% ......1.1%$600-$799............................1.2% ......1.1%$400-$599............................8.3% .......12%$250-$399..........................14.2% ......9.8%$249 or less .................72.2%...69.6%

What brand of helmethave you purchased?Answer .................................3.6% ......2.2%Arai.......................................1.2% ......2.2%ARC......................................1.2% .........0%Bell .....................................19.3% ......9.9%Fly ........................................3.6% ......1.1%Fox .....................................12.0% ....16.5%Four......................................1.8% ......2.2%HJC ..............................22.9%...24.2%Hondaline.............................1.8% .........0%KBC......................................5.4% ......1.1%MSR.....................................2.4% ......1.1%Ocelot ..................................1.2% ......1.1%O'Neal ..................................4.8% ......2.2%SixSixOne ............................0.6% ......1.1%Shoei....................................6.0% ......4.4%Thor......................................4.8% ......5.5%Troy Lee ...............................0.6% ......2.2%Xtreme..................................3.6% .........0%Other ..................................23.5% ....16.5%None ....................................6.6% ......6.6%

What brand of goggleshave you purchased?Answer .................................3.0% ......1.2%Blur.......................................0.6% ......1.2%Fly ........................................1.8% ......2.3%Fox .......................................8.4% ....17.4%Oakley................................16.9% ....15.1%Pro Grip................................2.4% ......1.2%Scott ............................42.8%...30.2%Smith..................................15.7% .........7%Spy.......................................4.8% .........7%Thor......................................8.4% ......3.5%Utopia ..................................0.6% .........0%Xtreme..................................1.8% ......1.2%Other .................................10.2% ......3.5%None ..................................13.9% ......9.3%

What brand of gloveshave you purchased?Acerbis.................................1.8% ......1.2%Answer .................................9.6% ......3.6%AXO......................................3.6% ......2.4%Fly ........................................5.4% ......3.6%Four......................................0.6% ......1.2%Fox ...............................28.1%...34.5%Klim......................................1.2% ......1.2%MSR.....................................6.0% ......3.6%No Fear ................................1.8% ......3.6%Ocelot ..................................2.4% .........0%O'Neal ..................................7.2% ......4.8%Pro Grip................................1.2% ......3.6%SixSixOne ............................1.2% ......2.4%Shift......................................7.8% ......3.6%Thor....................................10.2% ....10.7%Troy Lee ...............................3.6% ......1.2%Other ..................................21.6% ......2.4%None ..................................16.8% ....16.7%

What brand of bootshave you purchased?Answer .................................6.0% ......4.9%ARC......................................0.6% ......0.0%AXO......................................1.2% ......4.9%Alpinestars.....................7.8%...14.8%Fly ........................................3.6% ......1.2%Fox .......................................7.2% ....17.3%Gaerne .................................0.6% ......0.0%MSR.....................................4.8% ......1.2%Ocelot ..................................4.8% ......0.0%O'Neal ..................................6.6% ......3.7%Sidi .......................................0.6% ......1.2%Thor....................................11.4% ......7.4%Other ..................................12.7% ......7.3%None ..................................40.4% ....35.8%

What brand of riding pantshave you purchased?Answer .................................4.8% ......3.7%ARC......................................0.6% .........0%AXO......................................2.4% .........0%Fly ........................................4.2% ......1.2%Fox ...............................12.0%...23.5%Four......................................1.2% ......1.2%Klim......................................0.6% ......1.2%MSR.....................................3.0% ......1.2%Ocelot ..................................2.4% .........0%O'Neal ..................................5.4% ....11.1%Pro Grip................................1.2% .........0%Shift......................................3.6% ......2.5%Thor......................................9.0% ......7.4%Xtreme..................................1.2% ......2.5%Other ..................................10.8% ......9.8%None ..................................42.2% ....35.8%

What brand of shoulder padshave you purchased?Acrebis .................................0.6%.........N/AAnswer .................................2.5%.........N/AAXO......................................1.9%.........N/AEVS ......................................0.6% ......3.9%Fly ........................................1.2% ......1.3%Fox .................................7.4%...26.3%Thor......................................5.6% ......3.9%Ocelot ..................................1.9% ......0.0%O'Neal ..................................0.6% ......3.9%Shift......................................1.9% ......1.3%Other ....................................4.3% ......7.8%None ..................................71.6% .......50%

PROFILE

How often do you buyATV Action magazine?1-4/year .............................18.7% ....42.5%5-8/year .............................10.2% ....17.9%9-12/year ...........................13.3% ....20.9%Subscribe...........................58.4% ....18.7%

How many besides yourself lookthrough your copy of ATV Action?None ..................................13.9% ....16.4%1 .........................................17.0% ....16.4%2 .........................................17.6% ....23.1%3 .........................................15.8% ....19.4%4 .........................................19.4% ......7.5%5 ...........................................6.1% ......5.2%6+.......................................10.3% ....11.9%

What is your gender?Male ...................................92.8% ....90.2%Female .................................7.2% ......9.8%

How old are you?under 12...............................1.8% ......5.4%12-15....................................9.6% ......8.6%16-20....................................6.6% ....11.8%21-24....................................3.6% ......5.4%25-29..................................12.7% ......9.7%30-39..................................20.5% ....36.6%40-49..................................23.5% ....15.1%50+.....................................21.7% ......7.5%

Are you married?Yes ....................................57.6% ....53.8%No ......................................42.4% ....46.2%

What is your total yearlyhousehold income?Under $30k ........................21.5% ....20.2%$30k-$50k..........................30.1% ....28.1%$50k-$70k..........................19.6% .......18%$70k-$90k..........................12.3% ......7.9%$90k-$120k........................10.4% ....11.2%$120k-$150k........................4.3% ......4.5%$150k+.................................1.8% ....10.1%

If you are over 18, what isyour level of education?High school grad ...............55.8% ....53.3%Attending college.................7.8% ......9.3%College grad ......................20.8% ....30.7%Other ..................................15.6% ......6.7%

What other sports/activitesdo you participate in?Truck off-roading................24.7% ....20.9%R/C cars.............................24.1% ....19.8%Hunting ..............................46.4% ....37.4%Fishing ...............................61.4% ....53.8%Camping ............................71.1% ....61.5%Boating ..............................29.5% ....30.8%Mountain biking .................24.1% ....31.9%Off-road motorcycle riding ..25.9%.....29.7%Personal watercraft............12.7% ....14.3%Snowboarding....................12.0% ....12.1%Snow skiing .........................7.2% ....12.1%Running..............................18.1% ......9.9%

What type of video game systemdo you own?Playstation 1or 2..........36.7%......33%Playstation 3 ......................18.7% ....18.7%Nintendo Wii ......................31.9% .......44%Dreamcast............................1.2% ......1.1%X Box ...................................7.2% ....12.1%360 X Box ..........................21.1% ....18.7%Use computer ....................27.7% ....27.5%Other ..................................12.0% ......4.4%None ..................................25.3% ....14.3%


ATVACTIONMAGAZINE













COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2011 ...........10-20-2010 .......10-27-2010 .......12-16-2010February 2011..........11-19-2010 .......11-30-2010 .........1-20-2011March 2011..............12-20-2010 .......12-29-2010 .........2-17-2011April 2011...................1-20-2011 .........1-27-2011 .........3-17-2011May 2011 ...................2-18-2011 .........2-28-2011 .........4-21-2011June 2011 ..................3-21-2011 .........3-28-2011 .........5-19-2011July 2011....................4-19-2011 .........4-27-2011 .........6-16-2011August 2011...............5-19-2011 .........5-26-2011 .........7-14-2011

September 2011 ........6-20-2011 .........6-27-2011 .........8-18-2011October 2011.............7-21-2011 .........7-28-2011 .........9-15-2011November 2011 .........8-18-2011 .........8-25-2011 .......10-13-2011December 2011 .........9-20-2011 .........9-27-2011 .......11-17-2011January 2012 ...........10-20-2011 .......10-27-2011 .......12-15-2011February 2012..........11-21-2011 .......11-30-2011 .........1-19-2012March 2012..............12-19-2011 .......12-27-2011 .........2-16-2012









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1/6 page ...$485 635 .....$450 600 .....$410 560 .......$355 5053-inch .......$435 560 .....$405 530 .....$365 490 .......$320 4452-inch .......$310 410 .....$285 385 .....$265 365 .......$230 3301-inch ........$250 350 .....$230 330 .....$210 310 .......$185 285Word ads: $2.00 per word, with $54.00 min.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING,ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

BLACK & WHITE 1X 3X 6X 12X1 Page...........................$2180 ..........$2100..........$2015 ..........$19452/3..................................1695 ............1630............1575 ............15201/2...................................1345 ............1295............1245 ............11951/3.....................................920 ..............875..............845 ..............8151/4.....................................775 ..............740..............720 ..............6801/6.....................................570 ..............555..............520 ..............510

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Bound as a magazine within ATV Action,UTV Action reaches more than 150,000 enthusiasticreaders each month. UTV owners enjoy customizingand modifying their sophisticated vehicles as muchas driving them for pleasure and racing them, makingUTV Action a key reference in their vehicle- and prod-uct-buying decisions.

Responding to the steady growth in the UTV mar-ket, manufacturers continue to entice vehicle buyerswith more new, exciting machines. Polaris has addednew, special UTV models for performance and price-minded enthusiasts for 2011, and the popular PolarisRZR continues to be a performance benchmark and

the foundation for an aftermarket industryall its own. Can-Am unveiled an entireline of new, enthusiast-focused UTVs for2011 to compete with exciting new offerings fromYamaha, Kawasaki, Arctic Cat, Honda and others.UTV buyers look to UTV Action for the facts on thesevehicles and the best ways to modify them.

Despite UTV Action’s massive circulation, theappeal of its outstanding photography and thecredibility that comes with its association with ATVAction, it offers affordable rates that allow advertisersto reach this rich, growing market affordably,supported by respected, product-heavy editorial.

UTV ACTION IS THE LARGEST,FASTEST GROWING TITLE AIMED AT UTV ENTHUSIASTS.


FOUR COLOR 1X 3X 6X 12X1 page............................$1,820.......................$1,760 .................$1,700 ..........................$1,5502/3..................................$1,430 ......................$1,390 ................$1,345 .........................$1,2001/2..................................$1,220 ...................... $1,180 ...............$1,140 .........................$1,0001/3..................................$910 .........................$880 ...................$850 ............................$8251/4..................................$770 .........................$750 ...................$725 ............................$7001/6..................................$580 .........................$560 ...................$545 ............................$505BLACK & WIHTE 1X 3X 6X 12X1 page............................$1,100.......................$1,070 .................$1,035..........................$1,0002/3..................................$880..........................$850 ....................$820.............................$8001/2..................................$735..........................$710 ....................$690.............................$6701/3..................................$555..........................$535 ....................$520.............................$5001/4..................................$460..........................$450 ....................$440.............................$4251/6..................................$360..........................$340 ....................$330.............................$320


ATV/U

TVACTIONMAGAZINE




24 www.mbaction.com

MO

UN

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INB

IKE

AC

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INE Mountain Bike Action has been the

industry leader since it waslaunched in 1986, and in 25 years,has amassed a core readershipcomprised of the sport’s most in-fluential riders. No magazine cov-ers breaking technology better, hasthe history, or comprehends the is-sues that drive our sport as well asMountain Bike Action. Find an en-thusiastic rider who knows what’sgoing on in the mountain bikeworld and you have found the coreMBA reader.

MBA’s candid product testsand side-by-side bike reviewshave built a loyal readership—thego-to riders who influence almostevery purchase made by noviceenthusiasts. Our readership is thepower that consistently drivesbusiness to Mountain Bike Actionadvertisers more effectively thanany other medium in the market-place.

MBA led the industry’s printmedia into digital publication, withsimultaneous delivery to advertis-ers and foreign subscribers world-wide, including instant access tothe magazine on their iPhones,iPads and other e-readers. Adver-tisers benefit from live links in thedigital issues that drive additionaltraffic directly to their doorsteps.

MBAction.com extends theprint magazine and its advertisers’message into the present momentwith as-it-happens global racecoverage, product debuts, andbreaking industry news. Together,Mountain Bike Action’s onlinepresence, digital publication andpowerful print message place thesport’s most important customersin front of the industry’s most rele-vant businesses. We invite you tobecome one of them.

QUICK FACTS• Total monthly readership

of over 270,000• Readers ride 9.5 hours a week• Website page views top 379,000

per month, visitors up 15%• Readers spend over $45 million

a year on parts & accessories• Readers spend over $15

million a year on apparel




BICYCLE PURCHASING

Do you own a mountain bike?Yes .......................................99.4%.....94.5%No ..........................................0.6%.......5.5%

How many mountain bikes do you own?1 ...........................................32.1%.....39.3%2 ...........................................38.6%.....38.6%3 ...........................................18.5%.....13.5%4 .............................................5.4%.......5.8%5-9..........................................5.0%.......2.6%10+.........................................0.4%.......0.3%

Was your newest bikea complete bike or frame only?Complete .............................71.5%.....79.8%Frame only ...........................28.5%.....20.2%

What frame material is yournewest bike made of?Aluminum.............................77.1%.....80.3%Carbon fiber .........................12.5%.......8.0%Titanium .................................2.8%.......2.0%Chromoly/steel.......................5.6%.......7.9%Other ......................................2.0%.......1.8%

What suspension does yournewest bike have?Rigid.......................................3.7%.......3.9%Front suspension .................31.6%.....38.6%Full suspension ....................64.7%.....57.5%

What brand is yournewest mountain bike?Azonic ....................................0.0%.......0.3%Bianchi ...................................0.2%.......0.4%Brodie ....................................0.2%.......0.2%Cannondale............................4.7%.......4.5%Chumba .................................0.4%.......0.2%Commencal............................0.2%.......0.4%Diamondback.........................1.0%.......1.9%Ellsworth ................................1.8%.......0.8%Felt .........................................0.8%.......0.5%Fisher .....................................7.5%.......7.6%Foes .......................................0.0%.......0.2%Giant ......................................9.5%.......7.6%GT ..........................................1.6%.......4.1%Haro .......................................1.2%.......1.5%Ibis .........................................2.0%.......0.9%Intense ...................................2.8%.......0.8%Jamis......................................2.2%.......1.9%KHS........................................0.4%.......1.2%Kona.......................................3.2%.......2.6%Litespeed ...............................0.4%.......0.1%Marin ......................................0.2%.......1.2%Moots.....................................0.4%.......0.2%Motobecane...........................0.4%.......1.1%Niner ......................................2.4%.......1.6%Norco .....................................0.0%.......0.5%Pivot.......................................1.2%.......2.7%Raleigh ...................................0.4%.......1.0%Redline...................................1.2%.......0.2%Rocky Mountain.....................1.0%.......1.2%Salsa ......................................1.0%.......0.9%Santa Cruz .............................7.3%.......4.8%Schwinn .................................0.2%.......1.6%Scott ......................................1.4%.......1.3%Soma......................................0.2%.......0.3%Specialized ....................17.8% ...16.3%Titus .......................................3.2%.......1.9%Trek ........................................6.7%.......8.5%Turner.....................................1.2%.......1.1%Ventana ..................................0.4%.......0.5%Yeti .........................................1.8%.......1.4%Other ....................................11.1%.....13.9%

Do you plan to buy a mountain bikein the next 12 months?Yes ......................................30.6%.....41.8%No .......................................34.4%.....22.5%Undecided ...........................35.0%.....35.7%

What brand of mountain bikedo you plan to buy next?Azonic ....................................0.2%..........0%Banshee.................................0.8%.......0.1%Cannondale............................2.2%.......4.1%Chumba .................................0.0%.......0.1%Commencal............................0.0%.......0.2%Diamondback.........................0.7%.......0.4%Ellsworth ................................1.3%.......0.7%Felt .........................................1.3%.......1.2%Fisher .....................................5.2%.......5.1%Foes .......................................0.2%.......0.2%Giant ......................................5.8%.......5.6%GT ..........................................1.2%.......1.7%Haro .......................................0.3%.......0.7%Ibis .........................................1.7%.......1.3%Intense ...................................1.7%.......1.2%Jamis......................................0.2%.......0.6%KHS........................................0.5%.......0.8%Kona.......................................1.0%.......1.3%Lapierre ..................................0.0%.......0.3%Look .......................................0.0%.......0.2%Marin ......................................0.2%.......0.7%Mongoose..............................0.2%.......0.6%Moots.....................................1.0%.......0.4%Motobecane...........................0.2%.......1.3%Niner ......................................5.0%.......4.4%Norco .....................................0.5%.......0.5%Pivot.......................................8.2%.......9.3%Redline...................................0.2%.......0.1%Rocky Mountain.....................0.5%.......1.0%Salsa ......................................0.3%.......0.4%Santa Cruz .............................7.0%.......7.6%Schwinn .................................0.0%.......0.2%Scott ......................................0.3%.......1.2%Specialized ....................15.0% ......11%

Titus .......................................1.5%.......1.3%Tomac ....................................0.0%.......0.5%Transition ...............................0.5%.......0.4%Trek ........................................2.3%.......5.2%Turner.....................................1.8%.......1.0%Ventana ..................................0.5%.......0.1%Yeti .........................................2.2%.......2.4%Undecided ...........................28.6%.....14.4%

Is your next mountain bikepurchase going to be a 29er?Yes ......................................31.7%.....31.6%No ........................................27.4%.....27.6%Undecided ...........................40.9%.....40.7%

If yes, what brand of 29ermountain bike do you plan to buy?Banshee.................................1.0%.......0.2%Cannondale............................2.0%.......2.7%Diamondback.........................0.0%.......1.0%Ellsworth ................................1.0%.......0.5%Felt .........................................1.7%.......0.6%Fisher ...................................11.1%.....10.1%Foes .......................................0.3%.......0.1%Giant ......................................3.0%.......3.5%GT ..........................................0.3%.......1.8%Haro .......................................0.3%.......0.5%Intense ...................................0.7%.......0.9%Jamis......................................0.3%.......0.5%KHS........................................0.0%.......0.5%Kona.......................................0.7%.......1.0%Marin ......................................0.3%.......0.4%Moots.....................................1.0%.......0.6%Motobecane...........................0.3%.......1.3%Niner ..............................14.5% ...11.7%Norco .....................................0.0%.......0.1%Pivot.....................................11.5%.....12.8%Redline...................................0.3%.......0.4%Rocky Mountain.....................0.7%.......1.3%Salsa ......................................0.3%.......0.4%Santa Cruz .............................2.7%.......7.0%Seven .....................................0.0%.......0.3%Specialized ............................8.8%.......9.8%Titus .......................................1.0%.......0.5%Tomac ....................................0.0%.......0.4%Turner.....................................0.3%.......1.2%Ventana ..................................0.3%.......0.4%Undecided ...........................31.4%.....17.1%Other ......................................3.7%.....10.1%

How much did your newestcomplete mountain bike cost?Less than $399 ......................2.1%..........7%$400-$800..............................9.7%.....17.2%$801-$999..............................3.0%.......8.9%$1000-$1499..........................9.5%.....13.7%$1500-$1999 .................13.9% ...12.8%$2000-$2499........................13.7%.....12.5%$2500-$2999........................11.8%.......7.8%$3000-$3999........................16.7%.......8.9%$4000-$4999........................10.1%.......7.0%$5000+...................................9.5%.......4.2%

Where did you buy your mountain bike?New from bike shop.......60.8% ...63.4%Dept store/sport store............1.4%.......4.6%Mail order...............................2.3%.......2.9%Internet.................................21.0%.....14.5%Used.....................................10.5%.....14.7%Other ......................................4.1% .........N/A

What time of the yeardid you get your bike?Jan-Mar ...............................35.0%.....30.8%Apr-Jun ................................26.9%.....36.9%July-Sept..............................18.0%.....15.9%Oct-Dec ...............................20.1%.....16.4%

What influenced the purchaseof your bike the most?Test results in MBA........20.0% ...24.6%Ads in MBA............................4.4%.......3.2%Dealer support .......................9.0%.......7.6%Previous experience ............21.1%.....21.2%Friend’s recommendation ....12.2%.....13.7%Factory race team..................0.9%.......0.9%Dealer’s recommendation....10.8%.......8.6%Color ......................................2.8%.......0.3%Weight ....................................5.0%.......3.2%Price.....................................13.9%.....16.7%

Do you own a road bike?Yes ......................................42.7%.....37.7%No ........................................57.3%.....62.3%

Do you plan to buy a road bike?Yes ......................................13.7%.....14.3%No ........................................65.6%........64%Undecided ...........................20.7%.....21.7%

What is your main source of informationon new mountain bikes?Mountain Bike Action ........55.8%.....43.6%Bike shops ...........................11.8%.......7.5%Friends ...................................9.2%.......5.9%Other mags ............................6.7%.......2.9%People at races......................1.6%.......1.2%Internet message boards.....11.6%.....18.1%Catalogs.................................1.3%.......1.6%Other .....................................2.1%.......5.4%


What is your main source of informationfor purchasing bicycle parts?Mountain Bike Action ....45.1% ...21.7%Catalogs.................................4.1%.......2.1%Other mags ............................3.8%.......0.8%Bike shop.............................14.9%.....16.2%Friends ...................................6.8%.......4.3%Internet.................................23.4%.....52.2%Other .....................................1.8%.......2.7%

Where do you buy the majorityof your bicycle parts?Bike shops .....................45.6% ......49%Mail order ads ........................3.3%.......0.8%Mail order catalogs ................3.5%.......3.0%Internet.................................45.8%.....45.3%Sporting goods store .............0.7%.......1.0%Other ......................................1.1%.......0.9%

What tires have youpurchased for your bike?Bontrager ...............................7.5%.....15.2%Continental.............................8.4%.....12.3%CST........................................0.6%.......1.1%Duro .......................................0.1%.......0.9%Geax.......................................0.7%.......3.6%Hutchinson.............................3.7%.......8.0%Intense ...................................0.1%.......1.9%IRC .........................................2.3%.......5.1%Kenda ............................25.6% ...40.8%Maxxis..................................11.8%.....21.8%Michelin..................................3.6%.......6.7%Nokian....................................0.6%.......1.1%Panaracer.............................. 6.9%.....12.9%Ritchey...................................0.4%.......2.9%Schwalbe ...............................3.0%.......7.2%Slime SRT ..............................0.2%.......0.4%Specialized ..........................10.4%.....17.9%Syncros..................................0.0%.......0.4%Tioga ......................................0.4%.......2.5%WTB .....................................10.6%.....14.9%Other ......................................3.0%.......3.8%

Do you run your bike tires tubeless?Yes .......................................32.1%.....30.6%No ........................................67.9%.....69.4%

What grips have youpurchased for your bike?A'ME ......................................0.2%.......0.4%ATI ..........................................0.4%.......0.4%Answer ...................................0.2%..........0%Azonic ....................................1.1%.......1.1%GrabOn ..................................0.4%.......0.6%GripShift.................................0.7%.......1.5%Intense ...................................0.4%.......0.9%Lizard Skins ...................16.5% ...12.4%Kore .......................................1.8%.......0.7%ODI.......................................15.0%.....13.5%Oury .......................................7.1%.......5.7%Race Face..............................3.4%.......2.6%Ritchey...................................1.9%.......2.6%Serfas.....................................2.3%.......1.2%Specialized ............................9.9%.......7.3%Sunline ...................................1.2%.......0.5%Syncros..................................0.7%.......0.3%Tioga ......................................0.4%.......0.5%WTB .......................................3.4%.......4.9%Yeti .........................................1.6%.......2.5%Stock......................................5.3%.......6.6%Other ...................................15.4%.....24.3%None ....................................11.0%.......9.7%

What handlebars have youpurchased for your bike?Answer ...................................2.4%.......2.9%Atomic....................................1.0%.......0.4%Azonic ....................................3.0%.......1.1%Bontrager ...............................6.3%.......8.5%Coda ......................................0.0%.......0.2%Edge Composites ..................0.0%.......0.3%Easton............................28.1% ...23.6%Funn.......................................0.4%.......0.1%FSA ........................................4.2%.......3.9%Kore .......................................0.2%.......0.7%Moots.....................................0.2%.......0.1%Profile.....................................0.2%.......0.6%Specialized ............................6.3%.......5.2%Race Face............................10.7%.......9.7%Sunline ...................................1.6%.......0.9%Ritchey...................................3.2%.......5.0%Salsa ......................................2.0%.......1.4%Syncros..................................0.8%.......0.9%Syntace..................................0.6%.......1.1%Tioga ......................................0.0%.......0.5%Titec .......................................1.4%.......2.0%WTB .......................................1.0%.......1.8%Stock....................................14.5%.....13.5%Other ....................................11.7%.....10.5%

What brakes have youpurchased for your bike?Avid..................................36.8%....35.7%Formula ....................................1.5% .......2.1%Hayes .....................................11.8% .......8.5%Hope.........................................1.9% .......1.5%Magura .....................................3.6% .......3.9%ProMax.....................................0.0% .......0.3%Shimano .................................14.2% .....18.1%Tektro........................................1.9% .......2.1%Stock ........................................8.0% .....12.3%Other.........................................1.3% .......2.8%None.......................................19.0%..12.6%%

What hubs have yourpurchased for your bike?Atomlab .................................0.0%.......0.1%DT Swiss................................5.2%.......7.7%Hope ......................................2.5%.......3.0%Hugi........................................0.8%.......0.5%Industry Nine..........................1.7%.......1.1%Chris King ............................10.0%.......5.3%Profile.....................................0.2%.......0.4%Ringlé .....................................0.4%.......1.2%Rohloff....................................0.2%.......0.2%Shimano.........................17.1% ...23.6%Sunline ...................................0.6%.......0.6%WTB .......................................3.3%.......4.1%White Industries .....................1.0%.......0.6%

Woodman...............................0.0%.......0.3%Stock....................................12.5%.....14.8%Other ....................................12.3%.....16.7%None ....................................32.3%.....19.7%

What stem have you purchased for yourbike?Answer ...................................0.4%.......0.7%Azonic ....................................1.1%.......0.9%Bontrager ...............................3.8%.......7.5%Coda ......................................0.0%.......0.4%Control Tech...........................0.2%.......0.9%Edge Composites ..................0.0%.......0.2%Easton..................................10.8%.....10.1%Foes .......................................0.0%.......0.2%FSA ........................................2.3%.......4.4%Kore .......................................1.5%.......1.3%Profile.....................................0.2%.......0.4%Race Face..............................8.9%.......8.7%Ringle .....................................0.2%.......0.2%Ritchey...................................5.1%.......6.1%Salsa ......................................0.8%.......0.5%Syncros..................................0.9%.......1.2%Sunline ...................................1.1%.......0.6%Thomson ........................14.3% ...12.9%Tioga ......................................0.0%.......0.4%Titec .......................................1.5%.......1.5%Truvativ...................................2.5%.......4.7%WTB .......................................0.9%.......1.1%Stock....................................13.8%.....12.2%Other ......................................8.3%.....19.9%None ....................................21.5%.....12.7%

What cranks have youpurchased for your bike?Azonic ....................................0.2%.......0.3%Bontrager ...............................0.6%.......1.6%Cook Brothers........................0.2%.......0.6%FSA ........................................3.9%.......3.5%Profile.....................................0.2%.......0.4%Sugino....................................0.4%.......0.5%Race Face............................12.3%.....10.5%Ritchey...................................0.2%.......0.5%SRAM.....................................3.1%.......3.9%Shimano.........................30.6% ...34.3%Syncros..................................0.6%.......0.1%Truvativ...................................9.4%.......9.7%Stock....................................11.8%.....13.2%Other ......................................2.3%.....16.9%None ....................................24.3%.......4.2%

What pedals have youpurchased for your bike?Atom Lab ...............................0.2%.......0.4%Azonic ....................................1.3%.......1.3%Bebop ....................................0.4%.......0.3%Crankbrothers ......................31.3%.....27.6%Look .......................................1.0%.......1.2%Ritchey...................................0.8%.......1.2%Shimano.........................33.1% ...36.8%Speedplay..............................2.1%.......1.9%Sunline ...................................0.6%.......0.4%Time .......................................7.5%.......5.5%Wellgo ....................................4.4%.......4.7%WTB .......................................0.4%.......1.9%Xpedo.....................................0.8%.......0.9%Other ......................................8.3%.......6.1%None ......................................7.9%.......9.8%

What wheels have youpurchased for your bike?American Classic ...................1.3%.......1.6%Atom Lab ...............................0.2%.......0.4%Azonic ....................................1.5%.......0.8%Bontrager ...............................3.6%.......7.8%Crankbrothers ........................2.6%.......1.4%DT Swiss ...............................6.0%.......6.8%Easton....................................1.5%.......2.2%Edge Composites ..................0.0%.......0.3%Ellsworth ................................0.0%.......0.2%FSA ........................................0.4%.......0.9%Mavic .............................21.7% ...22.6%Ritchey...................................0.8%.......0.8%Shimano.................................4.1%.......6.2%Specialized ............................2.1%.......2.6%Spinergy.................................0.6%.......0.6%Stan’s .....................................7.3%.......5.7%Sun.........................................2.6%.......2.9%Sunline ...................................1.3%.......0.8%THE ........................................0.0%.......0.3%Tioga ......................................0.0%.......0.3%Velocity ..................................0.6%.......0.7%Vuelta .....................................0.6%.......0.8%WTB .......................................4.7%.......5.7%Stock......................................9.7%........11%Other ......................................4.9%.....11.5%None ....................................22.2%........17%

What fork have youpurchased for your bike?Cannondale............................1.0%.......1.9%DT Swiss ...............................0.0%.......0.2%Foes .......................................0.0%.......0.3%Fox .................................29.9% ...28.4%Manitou..................................6.6%.......5.5%Marzocchi ..............................6.4%.......5.3%RockShox ............................21.0%.....24.8%RST ........................................0.6%.......1.7%Stratos ...................................0.0%.......0.4%Spinner...................................0.2%.......0.8%White Brothers .......................0.8%.......0.4%Other ......................................3.5%.......6.9%None ....................................30.1%.....23.5%

What seat have youpurchased for your bike?Atom Lab ...............................0.2%.......0.3%Azonic ....................................1.0%.......0.4%Bontrager ...............................7.3%.......7.1%

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FSA ........................................0.4%.......0.5%Fizik........................................6.3%.......6.1%Gravity....................................0.0%.......0.7%Koobi......................................0.0%.......0.4%San Marco .............................0.6%.......1.0%SDG .......................................1.8%.......1.6%Selle Italia...............................8.5%.......8.2%Specialized ..........................16.1%.....12.1%Ritchey...................................0.4%.......1.1%Tioga ......................................0.2%.......0.4%Titec .......................................1.0%.......1.1%WTB ...............................38.7% ...32.5%Velo ........................................1.4%.......1.4%Other ....................................16.1%.....25.1%

What shifter have youpurchased for your bike?SRAM...................................34.4%.....31.1%Shimano.........................36.4% ...38.6%Other ......................................1.4%.......2.4%None ....................................27.8%.....27.9%

What seatpost have youpurchased for your bike?Answer ...................................0.4%.......0.2%Bontrager ...............................4.4%.......6.3%Dean.......................................0.6%.......0.3%Easton....................................8.1%.......8.5%Fizik........................................0.2%.......0.5%FSA ........................................2.9%.......2.7%Gravity Dropper .....................2.3%.......1.1%Kalloy .....................................0.2%.......0.6%Kore .......................................0.6%.......0.5%Litespeed ...............................0.2%.......0.2%Maverick ................................0.8%.......0.0%Maxim ....................................0.4%.......0.3%Race Face..............................7.7%.......5.6%Rock Shox .............................0.4%.......1.1%Shimano.................................1.0%.......1.9%Syncros..................................0.8%.......0.6%Thomson ........................23.7% ...20.3%Titec .......................................0.4%.......0.6%Thud Buster ...........................0.6%.......0.7%Truvativ...................................0.6%.......1.9%WTB .......................................0.8%.......1.6%Other ....................................12.3%.....15.8%None ....................................30.4%.....28.8%

On average, how much do you spendon bicycle parts a year?less then $199......................13.0%........20%$200-$349 .....................28.8% ...24.4%$350-$499............................19.8%.....19.5%$500-$649............................16.0%.....11.7%$650-$999..............................8.8%.....10.9%$1,000-$1499.........................7.8%.......7.8%$1,500+..................................5.8%.......5.6%

BIKE APPAREL

On average, how much do you spendon bicycle apparel a year?Less than $199 ..............45.2% ...50.6%$200-$349............................34.8%.....33.7%$350-$499............................11.3%.......8.2%$500-$649..............................4.3%.......3.9%$650-$999..............................2.5%.......2.2%$1,000-$1,499........................1.4%.......1.0%$1,500+..................................0.4%.......0.3%

What is your main source of informationfor purchasing bicycling apparel?MBA .....................................25.5%.....12.4%Bike shops ...........................22.6%.....22.7%Catalogs.................................7.6%.......5.6%Friends ...................................5.8%.......4.7%Internet ..........................29.2% ...49.4%Mail order ads ........................2.6%.......1.6%Other mags ............................2.5%.......1.6%Other ......................................4.3%.......1.9%

Where do you buy the majorityof your bicycling apparel?Bike shops .....................44.7% ...44.2%Mail order catalog..................8.5%.......3.0%Internet.................................38.9%.....44.6%Sporting goods ......................6.2%.......8.2%Other ......................................1.7% .........N/A

What brand of helmet do you own?Azonic ....................................0.7%.......0.5%Bell .......................................28.9%.....26.4%Cratoni ...................................0.2%.......0.4%Dainese ..................................0.0%.......0.2%Fox .........................................8.0%.......8.2%Giro ................................35.8% ...36.6%Lazer ......................................1.4%.......0.9%Louis Garneau .......................1.4%.......1.7%O'Neal ....................................0.7%.......0.4%Pryme.....................................0.4%.......0.3%SixSixOne ..............................2.3%.......1.4%Specialized ..........................10.3%.....10.4%Trek ........................................2.5%.......3.3%Troy Lee .................................1.1%.......0.9%Uvex.......................................0.4%..........1%Other ......................................5.0%.......2.3%None ......................................0.9%.......2.2%

What cycling gloves do you own?Answer ...................................1.3%.......1.7%AXO........................................0.8%.......1.3%Azonic ....................................0.8%.......0.4%Cannondale ...........................1.7%.......1.5%Dainese ..................................0.2%.......0.3%Dakine....................................3.0%.......2.9%Fox .................................26.7% ...29.3%Giro ........................................3.0%.......4.0%Lizard Skins ...........................1.0%.......0.6%Louis Garneau .......................2.7%.......1.9%

Nashbar .................................0.2%.......0.5%Pearl Izumi ...........................13.5%.....10.9%Performance ..........................2.7%.......2.1%Royal ......................................0.3%.......0.4%SixSixOne ..............................7.9%.......7.4%Specialized ..........................13.8%.....11.4%Trek ........................................1.4%.......2.2%Troy Lee .................................2.9%.......2.4%Other ....................................13.0%.....10.6%None ......................................3.2%.......8.2%

What brand of cycling shoes do you own?Adidas....................................2.2%.......4.1%AXO........................................0.3%.......0.4%Answer ...................................1.5%.......1.7%Cannondale............................2.7%.......1.5%Carnac ...................................0.3%.......0.4%Louis Garneau .......................1.0%.......1.2%Diadora ..................................3.4%.......3.0%Five Ten..................................2.7%.......2.3%Gaerne ...................................0.3%.......0.3%Lake .......................................2.0%.......1.9%Nike........................................2.6%.......4.0%Northwave..............................1.0%.......1.7%Shimano.........................20.0% ...21.8%Sidi .......................................13.8%.....11.0%SixSixOne ..............................3.4%.......2.5%Specialized ..........................20.8%.....17.3%Other ....................................13.8%.....11.9%None ......................................7.8%.....12.9%

What brand of cycling shortsdo you own?AXO .......................................0.1%.......0.4%Azonic ....................................0.7%.......0.7%Bellweather ............................1.2%.......1.1%Cannondale............................3.1%.......3.0%Fox .................................22.7% ...23.4%Kona.......................................0.1%.......1.2%Louis Garneau .......................3.5%.......3.3%Nema .....................................1.6%.......1.3%Oakley....................................5.7%.......3.6%SixSixOne ..............................0.7%.......1.1%Specialized ............................3.3%.......4.3%Pearl Izumi ...........................19.0%.....14.6%Performance ..........................8.4%.......6.5%Primal Wear............................1.7%.......1.3%Royal ......................................0.7%.......0.8%Troy Lee .................................0.5%.......1.5%Other ....................................22.0%.....17.5%None ......................................5.0%.....14.3%

What brand of cycling jersey do you own?AXO........................................0.6%.......0.6%Azonic ....................................1.4%.......0.6%Bellwether ..............................1.1%.......0.7%Briko.......................................0.0%.......0.2%Cannondale............................2.7%.......2.4%Fox .................................20.4% ...20.6%Louis Garneau .......................3.1%.......3.2%Oakley....................................3.3%.......3.2%Pearl Izumi ...........................13.7%.....10.8%Performance ..........................6.9%.......4.2%Primal Wear............................6.2%.......5.8%Royal ......................................0.7%.......0.7%SixSixOne ..............................1.1%.......0.6%Sombrio .................................0.7%.......0.6%Troy Lee .................................1.9%.......2.0%Other ....................................23.1%.....18.2%None ....................................12.9%.....25.2%

BICYCLE ACCESSORIES

On average, how much do you spendon bicycle accessories a year?less than $249......................54.9%.....57.4%$250-$399............................27.8%.....27.6%$400-$599............................11.2%.......9.8%$600-$1000............................4.7%.......4.0%$1000+...................................1.4%.......1.2%

What is your main source of informationfor purchasing bicycle accessories?MBA ...............................40.7% ...25.6%Ads in MBA ..........................16.4%.....16.4%Catalogs.................................6.0%.......8.0%Other mags ............................3.9%.......2.3%Bike shop.............................13.9%.....19.9%Friends ...................................7.9%.....10.3%Internet chat...........................6.8%.....12.2%Other .....................................4.4%.......5.2%

Where do you buy the majorityof your bicycle accessories?Bike shop.......................43.9% ...47.4%Mail order catalog................10.8%.......2.6%Sporting goods store .............2.5%.......2.8%Internet.................................41.2%.....46.6%Other ......................................1.4%.......0.6%

Have you ever purchasedcycling parts on the Internet?Yes .......................................79.8%.....80.1%No ........................................20.2%.....19.9%

If you own a bicycle computer,which brand?Cat Eye ..........................39.0% ...33.6%Cycle-ops ..............................0.5%.......1.7%Garmin .................................15.0%.....15.9%Niterider .................................1.2%.......0.8%Polar.......................................3.1%.......4.9%Schwinn .................................2.1%.......2.3%Shimano.................................0.5%.......2.9%Sigma.....................................6.8%.......8.5%Specialized ............................7.0%.......5.3%Trek ........................................5.6%.......4.3%Vetta.......................................3.3%.......3.1%Other ....................................16.0%.....16.5%

If you own bicycle lights, what brand?Cat Eye ................................20.5%.....21.9%Cygolite..................................6.9%.......4.4%Hope ......................................0.3%.......0.6%Jet ..........................................0.9%.......1.6%Marwi .....................................0.0%.......0.9%Nightsun.................................1.4%.......2.1%Niterider.........................31.2% ...22.6%SSB........................................0.9%.......0.1%Specialized ............................3.5%.......2.2%Turbo Cat ...............................1.2%.......2.1%Vetta.......................................0.9%.......1.3%VistaLite .................................0.6%.......1.6%Trek ........................................1.2%.......2.9%Lupine ....................................2.3%..........0%Other ....................................28.3%.....35.5%

ABOUT YOU

How often do you buyMountain Bike Action magazine?1-4 issues ..............................2.5%.....22.9%5-8 issues ..............................2.5%.....15.8%9-12 issues ............................4.4%.....12.8%Subscribe.............................90.5%.....30.3%

How many people besides yourselflook through your copy ofMountain Bike Action?None ......................................3.0%.....37.6%1 ...........................................37.4%.....23.9%2 ...........................................24.3%.....20.8%3 ...........................................13.7%.......8.9%4 .............................................9.1%.......3.7%5 .............................................0.6%.......0.8%6+.........................................11.9%.......4.4%

How often do you look atcycling-related websites?3x per day ..............................7.5%.....18.4%2x per day ..............................6.6%.......9.4%Everyday ..............................28.8%.....31.5%2x per week .........................16.6%.....17.3%Weekly..................................22.4%.....17.5%Monthly ................................18.0%.......5.9%

What is your favorite mountainbike-related website?mbaction.com......................21.2% .........N/Acyclingnews.com ...................2.7% .........N/AMTBR.com...........................34.5% .........N/Apinkbike.com .........................4.3% .........N/Asingletrack.com .....................5.8% .........N/Avelonews.com........................3.8% .........N/AOther ....................................27.7% .........N/A

What is your gender?Male .....................................97.3%.....98.5%Female ...................................2.7%.......1.5%

What is your age?12 or younger.........................0.0%.......0.2%13-15......................................2.9%.......1.5%16-19......................................4.2%.......3.3%20-24......................................1.5%.......5.7%25-29......................................5.7%.....10.6%30-34....................................14.7%.....16.9%35-39....................................18.9%.....22.8%40-44....................................15.3%........17%45-49....................................10.5%.....11.2%50-54....................................12.8%.......6.5%55+.......................................13.4%.......4.2%

Are you married?Yes .......................................66.5%.....66.3%No ........................................33.5%.....33.7%

What is your totalyearly household income?$150k+.................................14.7%.....11.1%$120k-$149k........................11.2%.....11.1%$90k-$119k..........................19.1%.....19.8%$70k-$89k............................16.0%.....14.7%$50k-$69k............................14.1%.....17.5%$30k-$49k............................13.7%.....12.9%Under $30k ..........................11.2%.....12.9%

If you own a smartphone, what brand?Android ..................................4.5%.......7.3%Blackberry............................16.2%.....19.7%iPhone..................................15.6%.....19.9%Nexus.....................................0.4%.......0.1%Palm.......................................1.5%.......1.8%Other ......................................5.3%.......7.7%None ....................................56.5%.....43.5%

Are you interested in receivingMBA magazine on your phone?Yes .......................................17.4%.....26.1%No ........................................82.6%.....73.9%

If you are over 18, what is yourlevel of education?High school grad .................29.4%.....19.1%Attending college...................7.5%.....13.8%College grad ........................54.6%.....55.7%Other ......................................8.5%.....11.4%

What type of bike do you own?Cross-country race ..............30.6%........42%Trailbike................................37.7%........45%All mountain .........................23.0%.....36.3%Downhill .................................4.9%.......4.3%Dirt jump/skatepark ...............3.1%.......3.7%Dual slalom/mountain cross ..0.7%.......1.0%

What type of ridingdo you participate in?Cross-country/trail ...............82.7%.....96.5%Gravity/downhill ...................10.3%.....12.8%Dirt jump ................................3.3%.......6.8%Street riding/skate .................3.7%.......8.5%

Do you race? If so what event?Cross-country ........................78.5% .....28.7%Downhill....................................5.9% .......2.6%Dual slalom/mountain cross ....1.7% ..........3%Super D ....................................3.8% .......2.7%6 hr............................................3.1% .......5.9%12 hr .........................................4.8% .......5.1%24 hr .........................................2.1% .......6.3%

What class do you compete in?Beginner...............................37.2%.....45.8%Cat 2/sport...........................44.4%.....31.7%Cat 1/expert ...........................8.1%.......5.3%Pro .........................................0.9%.......2.1%Masters ..................................9.4%.......9.7%

How often do you race a year?1-5 times..............................74.8%.....76.6%6-14 times............................19.4%........19%15-24 times............................4.4%.......2.7%25+.........................................1.5%.......1.7%

Are you a memberof the following organizations?IMBA ....................................62.8%.....34.8%USA Cycling.........................37.2%.....15.1%

How many hours do you spend ridingyour bike each week?Less than 3 ............................6.9%.......8.9%3-6........................................37.0%.....36.7%7-9........................................25.2%.....27.2%10-13....................................17.6%.....17.3%14-17......................................8.5%.......4.8%18-20......................................1.8%.......2.0%21+.........................................3.0%.......3.1%

How many other membersof your family also ride mountain bikes?None ....................................41.4%.....37.6%1 ...........................................36.2%.....35.0%2 ...........................................11.5%.....15.6%3 .............................................6.0%.......8.3%4+...........................................5.0%.......3.4%

Have you ever taken amountain bike vacation?Yes ......................................45.8%.....36.3%No ........................................24.8%.....32.2%Plan to..................................29.4%.....31.5%

How much of the mechanical/repairwork on your bicycle is done by you?100% ...................................19.4%.....21.2%75-99%................................32.2%.....32.7%50-74%................................21.3%.....19.6%25-49%................................14.7%.....13.9%Less than 25%.....................12.4%.....12.6%

Do you own a pickup?Yes ......................................42.1%.....36.4%No ........................................57.9%.....63.6%

What brand of pickup do you own?Chevrolet..............................15.7%.....14.4%Dodge ..................................15.2%.....10.7%Ford......................................21.5%.....21.2%GMC.......................................6.7%.......4.4%Mazda ....................................1.8%.......1.0%Nissan ....................................6.7%.......8.4%Toyota ............................25.1% ...19.7%Other ......................................7.2%.....20.2%

What other vehicles do you own?SUV......................................37.8%.....43.3%Car .......................................44.2%.....63.7%Motorhome/RV ......................2.8%.......5.4%Off-road motorcycle...............6.9%.....10.6%BMX bike ...............................3.9%.......7.3%Skateboard ............................4.4%.....11.8%

What other sports/activitiesdo you participate in?Hunting ..................................6.8%.....15.2%Fishing .................................13.0%.....32.7%Camping.........................20.5% ...55.2%Boating...................................5.1%.....16.4%Truck offroading .....................3.2%.......9.4%BMX .......................................1.6%.......6.5%Motorcycle riding ...................6.5%.....20.7%R/C cars.................................3.1%.......8.9%Snowboarding........................6.6%.....21.2%Snow skiing .........................10.3%.....25.7%Running................................10.1%.....36.4%Weight lifting ........................13.2%.....36.3%

What brand casual shoes do you wear?Adidas..................................10.0%.....20.7%Airwalk ...................................0.8%.......2.2%Converse................................4.7%.......7.6%DC..........................................3.0%.......4.4%Etnies .....................................1.3%.......2.8%Nike................................21.4% ...38.0%Puma......................................2.7%.......7.3%Skechers ................................5.3%.......8.8%Vans .....................................10.4%.....12.4%Other ....................................37.6%.....32.5%None ......................................2.8%.......4.8%

26 www.mbaction.com

MOUNTAINBIKEACTIONMAGAZINE










COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2011 .............10-7-2010 .......10-14-2010 .........12-2-2010February 2011............11-5-2010 .......11-12-2010 ...........1-6-2011March 2011................12-7-2010 .......12-14-2010 ...........2-3-2011April 2011.....................1-7-2011 .........1-14-2011 ...........3-3-2011May 2011 .....................2-4-2011 .........2-11-2011 ...........4-7-2011June 2011 ....................3-7-2011 .........3-14-2011 ...........5-5-2011July 2011......................4-6-2011 .........4-13-2011 ...........6-2-2011August 2011.................5-6-2011 .........5-13-2011 .........6-30-2011

September 2011 ..........6-6-2011 .........6-13-2011 ...........8-4-2011October 2011...............7-7-2011 .........7-14-2011 ...........9-1-2011November 2011 ...........8-4-2011 .........8-11-2011 .........9-29-2011December 2011 ...........9-7-2011 .........9-14-2011 .........11-3-2011January 2012 .............10-5-2011 .......10-12-2011 .........12-1-2011February 2012............11-4-2011 .......11-11-2011 ...........1-5-2012March 2012................12-6-2011 .......12-13-2011 ...........2-2-2012


* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiplediscount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same coverdate month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, MotocrossAction, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the materialdeadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on orbefore that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate,and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRSTTHREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.





AGENCY DISCOUNT: 15%**Prepay Discount: 15%

GENERAL ADVERTISING RATESBLACK & WHITE 1X 3X 6X 12X1 Page ........................$4,120 ........$3,955 ..........$3,790 ..........$3,5602/3.................................3,420 ..........3,280 ............3,145 ............2,9551/2.................................2,800 ..........2,690 ............2,575 ............2,4251/3.................................2,095 ..........2,015 ............1,930 ............1,8201/4.................................1,605 ..........1,540 ............1,475 ............1,3851/6.................................1,195 ..........1,145 ............1,095 ............1,030BLACK & ONE COLOR1 Page ........................$5,101 ........$4,795 ......... $4,580 ..........$4,3002/3.................................4,110 ..........3,935 ............3,755 ............3,5201/2.................................3,360 ..........3,215 ............3,070 ............2,8851/3.................................2,555 ..........2,445 ............2,335 ............2,195FOUR-COLOR1 Page ........................$6,110 ....... $5,845 ..........$5,585 ..........$5,2452/3.................................5,010 ..........4,795 ............4,580 ............4,3001/2.................................3,970 ..........3,800 ............3,635 ............3,4101/3.................................3,115 ..........2,980 ............2,845 ............2,675

www.mbaction.com 27



To reserve space, send copy and remittance to: SHOWCASE ADVERTISING,MB Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355


1/6 page ...$820 970 .....$785 935 .....$745 895 .......$705 8553-inch .......$565 690 .....$530 655 .....$500 625 .......$445 5702-inch .......$445 545 .....$420 520 .....$395 495 .......$355 4551-inch .......$260 360 .....$245 345 .....$230 330 .......$205 305

Word ads: $2.00 per word, with $54.00 min.


28 www.roadbikeaction.com

RO

AD

BIK

EA

CT

ION

MA

GA

ZIN

E As Road Bike Action enters its5th year, we continue to be aston-ished by the incredible growth andsupport the magazine has re-ceived, by both the consumers atthe newsstands, and the market-ing directors within the industry.RBA covers the full gamut of thesport, from the sophisticated tech-nology of Tour-winning bikes, tothe trickle down bikes ridden byrecreational riders. In every issue,readers get the latest bike andproduct tests, plus “how-to” arti-cles, and fitness tips, in both printand Digital editions (and down-loadable to your home computeror laptop, PLUS your iPhone, iPad,and other “e-readers”).

As we begin 2011, we havemade the move to deliver a newissue to the newsstand every 5weeks! This will be a welcome re-lief to the marketing directors whohave campaigns that call for aconsistent, timely voice to delivertheir advertising message. Ofcourse, our dedication to thegreatest sport in the world is alsoshared with you (and updateddaily) on www.roadbikeaction.com,where real-time news and race re-sults can be found, plus bonus,unique-to-the-web coverage,product features, tests and inter-views that you won’t find anywhereelse. And for those enthusiastswho just can’t get enough of themagazine, we can also be followedon both Facebook and Twitter.

Along with the tremendousgrowth and reach of RBA, our edi-torial staff also continues to growas well. We are honored to havethe most influential technical andfeature writers in the cycling world(including Bob Roll), led by Hall ofFame Journalist, Zapata Espinoza.We are committed to bringing theGlobal Cycling Market to our dedi-cated readers.

QUICK FACTS• Fastest-growing title

in Hi-Torque’s 36-year history• Total Monthly readership of 187,124• 74% plan to buy a new bike in 2011• Readership will spend over

$100 Million on Partsand accessories in 2011




BICYCLE PURCHASING

Do you own a road bike?Yes..........................................97.1% .....97.0%No.............................................2.9% .......3.0%

How many road bikes do you own?1..............................................34.0% .....37.5%2..............................................35.1% .....38.2%3..............................................17.7% ........15%4................................................8.1% .......4.9%5+ .............................................5.2% .......4.4%

Do you own a time trial/triathlon bike?Yes..........................................31.5% .....10.3%No...........................................68.5% .....89.7%

Do you own a cyclocross bike?Yes..........................................11.1% .....13.7%No...........................................88.9% .....86.3%

Do you own a tandem?Yes............................................7.4% .......3.8%No...........................................92.6% .....96.2%

Do you own a mountain bike?Yes..........................................66.3% .....63.1%No...........................................33.7% .....36.9%

Do you plan on buying a mountain bike?Yes..........................................22.2% .....20.3%No...........................................77.8% .....79.7%

Was your newest bikea complete bike or frame?Complete................................73.8% .....71.7%Frame .....................................26.2% .....28.3%

What frame material is yournewest bike made of?Aluminum................................32.1% .....32.2%Carbon fiber ...........................53.5% .....55.4%Steel .........................................8.4% .......7.1%Titanium....................................4.2% .......5.3%Other.........................................1.8%..........N/A

What brand is your newest road bike?Alchemy....................................0.0% ..........0%Argon 18 ...................................0.5% .......0.6%BH.............................................1.3% .......0.2%Bianchi......................................1.9% .......2.3%BMC .........................................0.5% .......1.3%Cannondale ............................13.0% .......8.8%Cervelo .....................................3.4% .......4.2%Colnago ....................................1.7% .......1.2%De Rosa....................................0.2% .......0.1%Felt ...........................................1.7% .......2.9%Fezzari ......................................0.0% ..........0%Focus........................................0.0% .......0.2%Fuji ............................................1.2% .......2.6%Giant .........................................4.6% .......7.1%GT.............................................0.5% .......0.5%Guru..........................................0.0% ..........0%Independent Fab ......................0.2% .......0.6%Jamis ........................................3.4% .......1.4%Kestrel ......................................0.0% .......1.1%KHS ..........................................2.7% .......0.4%Kona .........................................0.0% .......0.1%Kuota ........................................0.2% .......0.5%LaPierre ....................................0.2% .......0.4%Litespeed..................................1.4% .......1.4%Look..........................................3.4% .......1.1%Lynskey.....................................0.5% .......0.4%Marin.........................................1.0% .......0.3%Masi ..........................................1.0% .......0.6%Merckx......................................0.2% .......0.8%Merlin........................................0.0% .......0.6%Moots .......................................0.2% .......0.3%Motobecane .............................1.2% .......0.9%Orbea .......................................3.9% ..........2%Pegoretti ...................................0.2% .......0.2%Pinarello....................................3.1% .......1.4%Raleigh......................................1.0% .......0.9%Ridley........................................0.5% .......1.1%Salsa.........................................0.5% ..........0%Schwinn....................................0.7% .......1.3%Scott .........................................3.6% .......2.8%Serotta ......................................1.2% .......1.1%Seven Cycles............................1.0% .......0.5%Specialized.......................14.5%....15.4%Time .........................................0.7% .......0.5%Torelli ........................................0.2% .......0.2%Tommasini ................................0.0% .......0.2%Trek...........................................9.4% .....13.6%Van Dessel................................0.0% .......0.1%Willier ........................................0.2% .......0.6%Other.......................................14.3% .....15.6%

How much did your road bike cost?$7000+ .....................................6.4% .......5.8%$5000-$6999 ............................7.1% ..........8%$4000-$4999 ............................9.9% .......8.7%$3000-$3999 ..........................13.0% .....13.3%$2500-$2999 ............................9.2% .....12.4%$2000-$2499 ..........................20.4% .....12.4%$1500-$1999 ..........................12.0% .....12.1%$1000-$1499 ..........................11.7% ........15%$700-$999 ................................4.8% .....12.4%$699 or less ..............................5.6%..........N/A

Where did you buy your newest road bike?bike shop................................70.0% ........72%Mail order .................................3.0% .......1.9%Internet ...................................14.6% .....14.3%Used .........................................7.3% .......7.3%Other.........................................5.0% .......4.5%

When did you purchase your bike?Jan-Mar ..................................33.9% ........31%Apr-Jun...................................30.9% .....31.7%July-Sept ................................17.6% .....20.8%Oct-Dec ..................................17.6% .....16.4%

What influenced the purchaseof your bike the most?Editorial in RBA ........................9.7% .......2.2%Ads in RBA ...............................9.9% .......1.1%Roadbikeaction.com ................1.7% .......1.5%Price .......................................31.0% .....21.6%Friends recommend ...............36.5% ........19%Pro rider endorse....................11.2% .......5.6%mag test results ..........................N/A .......8.2%Other ...........................................N/A .....40.8%

What is your source for informationon new road bikes?RBA ........................................36.1% .....29.1%Roadbikeaction.com ................6.5% .....11.1%Internet ...................................19.3% .....37.5%Other mags.............................14.4% .......6.3%Local bike shop ......................14.9% .....11.3%Friends......................................8.7% .......4.7%

Do you plan to buy a road bikein the next 12 months?yes ..........................................37.5% .....41.5%No...........................................62.5% .....58.5%

Do you plan on buying acomplete bike or frame only?Complete................................74.1% .....67.6%Frame .....................................25.9% .....32.4%

What type will it be?Road .......................................85.2% .....71.2%Commuter ................................1.0% .......2.3%Cyclocross................................5.6% .......5.2%Tandem.....................................1.0% .......1.7%Time Trial ..................................2.0% .......4.4%Touring......................................2.0% .......2.4%Track.........................................0.5% .......1.2%Triathlon....................................1.5% ..........3%Undecided ................................1.0% .......8.5%

What frame material will yournext bike be made of?Aluminum................................12.5% .....11.6%Carbon Fiber ..........................65.9% .....70.6%Steel .......................................14.4% .......7.5%Titanium....................................6.7% .......7.5%Other.........................................0.5% .......2.9%

What brand of road bike doyou plan to buy next?Argon 18 ...................................0.0% .......0.4%BH.............................................1.9% .......0.7%Bianchi......................................1.3% .......1.5%BMC .........................................1.3% ..........2%Cannondale ..............................6.8% .......6.7%Cervelo .....................................9.7% .......7.7%Colnago ....................................1.7% .......3.2%De Rosa....................................0.8% .......0.3%Felt ...........................................6.8% .......3.3%Fezzari ......................................0.0% ..........0%Focus........................................1.3% .......0.7%Fuji ............................................5.5% .......1.1%Giant .........................................2.1% .......3.4%GT.............................................0.4% .......0.3%Guru..........................................0.0% .......0.3%Independent Fab ......................2.5% ..........1%Jamis ........................................3.4% .......0.5%Kestrel ......................................0.0% .......0.5%KHS ..........................................2.1% .......0.2%Kona .........................................0.4% .......0.2%Kuota ........................................0.4% .......0.9%LaPierre ....................................0.0% .......0.3%Litespeed..................................0.4% .......1.2%Look..........................................1.7% .......0.3%Lynskey.....................................0.8% .......2.1%Marin.........................................0.0% ..........0%Masi ..........................................0.0% .......0.6%Merckx......................................0.0% .......0.6%Merlin........................................0.0% .......0.2%Moots .......................................0.4% .......0.9%Motobecane .............................0.8% .......1.0%Orbea .......................................2.5% .......1.9%Pegoretti ...................................0.8% .......0.3%Pinarello....................................3.4% .......5.8%Raleigh......................................0.0% .......0.2%Ridley........................................4.7% .......1.3%Salsa.........................................0.8% .......0.1%Schwinn....................................0.0% .......0.2%Scott .........................................3.0% .......2.2%Serotta ......................................0.4% ..........1%Seven Cycles............................0.4% .......0.2%Specialized.......................15.3%....12.4%Time .........................................1.3% .......0.4%Torelli ........................................1.7% .......0.2%Tommasini ................................0.4% .......0.2%Trek.........................................12.7% .......9.6%Van Dessel................................0.4% .......0.3%Wilier.........................................1.3% .......1.1%Other ...........................................N/A .....20.2%

Where do you plan on buyingyour next road bike?Bike shop................................78.0% .....74.3%Internet ...................................20.5% .....19.3%Mail order .................................1.5% .......2.5%

How much do you plan to spend?$7000+ .....................................7.1% .......5.1%$5000-$6999 ..........................16.2% .....10.5%$4000-$4999 ..........................10.7% .....12.8%$3000-$3999 ..........................16.8% .....19.4%$2500-$2999 ..........................17.8% .....11.7%$2000-$2499 ............................9.6% .....14.9%

$1500-$1999 ............................6.6% .....10.3%$1000-$1499 ............................9.1% .......8.7%$700-$999 ................................3.0% .......6.4%$699 or less ..............................3.0%..........N/A


What is your main source of informationfor purchasing bicycle parts?Editorial in RBA ......................20.4% .......6.4%Ads in RBA .............................11.5% .......5.5%Roadbikeaction.com ................3.5% .......7.6%Internet ...................................19.4% .....45.0%Bike shop................................18.5% .....16.2%Other mags...............................9.3% .......3.2%Catalogs ...................................9.3% ..........4%Friends recommend .................8.0% .......4.7%Other ...........................................N/A .......7.4%

Where do you buy themajority of your bicycle parts?Bike shop................................60.0% .....49.9%Online .....................................31.3% .....43.3%Mail order catalog.....................7.2% .......5.2%Other.........................................1.5% .......1.6%

What tires do you use?Clincher ..................................69.0% .....76.1%Tubular....................................27.8% .....20.1%Tubeless ...................................3.3% .......3.8%

How many tires do you purchase a year1................................................6.2% .......7.2%2..............................................31.7% .....36.8%3..............................................13.7% .......4.5%4..............................................26.5% .....31.8%5................................................5.2% .......1.8%6..............................................11.1% .....10.1%7+ .............................................5.7% .......7.9%

Have you replaced your stock tires,if yes what brand?Bontrager..................................8.4% .......9.3%Continental ......................26.5%....36.9%CST...........................................0.2% .......0.8%Hutchinson ...............................9.3% .......6.9%IRC............................................0.2% .......0.2%Kenda .......................................1.6% .......3.8%Maxxis ......................................0.9% .......3.2%Michelin ..................................13.8% .....20.8%Panaracer .................................0.9% .......0.8%Ritchey......................................0.5% .......0.1%Schwalbe..................................2.9% .......3.8%Specialized ...............................7.5% .......7.7%Tufo...........................................0.9% .......0.9%Vittoria ....................................12.9% ........15%Vredestein.................................4.8% .......4.8%None .........................................5.4%..........N/AOther.........................................3.4% .......3.2%

Have you replaced your handlebars,if yes what brand?3T..............................................5.9% .....12.3%Bontrager..................................6.9% .......5.6%Cinelli ........................................1.0% .......2.2%Deda Elemente .........................4.9% .......5.8%Easton ......................................7.6% .....14.9%Edge Composites.....................0.7% .......0.6%FSA...................................11.8%....22.4%Giant .........................................0.0% ..........0%ITM ...........................................1.0% .......2.2%Oval ..........................................0.3% .......0.6%Pro ............................................0.7% .......1.1%Profile .......................................0.7% .......1.3%Ritchey......................................7.9% .....11.9%Salsa.........................................1.0% .......1.1%Sette .........................................0.0% .......0.4%Specialized ...............................4.9% .......5.4%Syntace.....................................0.0% .......0.4%Zipp ..........................................0.3% .......1.5%None .......................................37.2%..........N/AOther.........................................7.2% .....10.3%

Have you replaced your stem,if yes what brand?3T............................................12.0% .....11.1%Bontrager................................13.0% .......9.3%Deda Elemente .........................9.0% .......4.8%Easton ......................................9.0% .......9.5%Edge Composites.....................0.0% .......0.4%FSA.........................................20.5% .....15.9%ITM ...........................................3.5% ..........3%Kore ..........................................0.0% .......0.4%Moots .......................................0.0% .......0.2%Profile .......................................0.5% .......1.6%Ritchey.............................28.0%....18.3%Salsa.........................................0.5% ..........2%Stella Azzura.............................1.0%..........N/AThomson...................................2.5% .......4.8%WTB..........................................0.5% ..........0%Other ...........................................N/A .....18.7%

Have you upgraded your wheels,if yes what brand?American Classic......................0.3% .......2.1%Attack .......................................0.0% ..........0%Bontrager..................................6.4% .......6.9%Campagnolo.............................4.7% .......3.8%Cane Creek...............................0.8% .......0.3%DT Swiss...................................0.6% .......2.4%Edge .........................................1.9% .......1.2%Easton ......................................4.1% .......6.9%

FSA...........................................0.6% .......0.3%Fulcrum.....................................2.8% ..........3%Hed...........................................2.2% .......2.9%Lightweight ...............................0.3% .......0.3%Mavic................................23.2%....35.3%Neuvation .................................6.9% .......5.7%Reynolds...................................3.3% .......5.1%Ritchey......................................1.4% .......0.5%Roval.........................................0.0% .......0.5%Rolf ...........................................3.0% ..........2%Shimano ...................................5.5% .......7.9%SRAM .......................................0.0% .......0.9%Spinergy ...................................1.4% ..........2%Stans ........................................0.3% ..........0%Sun ...........................................0.0% .......0.2%Topolino ....................................0.0% .......1.2%Torelli ........................................0.6% .......0.2%Vuelta........................................1.4% .......1.2%Zipp ..........................................2.8% .......5.9%None .......................................20.7%..........N/AOther.........................................5.0% .......9.7%

How many pairs of wheels do you own?1..............................................35.3% .....32.4%2..............................................29.2% .....34.4%3..............................................17.4% .....14.9%4................................................9.7% .......7.7%5+ .............................................8.4% .....10.6%

Have you purchased new cranks?Bontrager..................................1.0% .......0.9%Campagnolo...........................13.4% .....11.6%FSA.........................................15.0% .....17.6%Powercranks.............................0.0% .......0.9%Race Face ................................1.0% .......0.3%Rotor.........................................0.0% .......3.5%Shimano ...........................18.5%....24.3%SRAM .......................................7.6% .....29.5%Truvativ .....................................1.0% .......1.4%Tune..........................................0.3% ..........0%Zipp ..........................................0.6% .......2.3%None .......................................41.7% .......7.8%

Have you purchased new pedals?Campagnolo.............................1.3% .......1.5%Crank Brothers .........................8.0% .......4.7%Expedo .....................................0.3% .......0.3%Exustar .....................................0.3% .......0.2%Look .................................29.6%....30.7%Mavic ........................................0.8% .......2.8%Ritchey......................................0.5% .......0.5%Shimano .................................19.6% .....21.9%Speedplay ..............................18.1% .....27.9%Time .........................................3.3% .......5.7%Wellgo.......................................2.3% .......0.5%Other.........................................4.0% .......3.4%None .......................................12.1%..........N/A

Have you purchased a new seat?Bontrager..................................8.3% .......3.4%Brooks ......................................1.8% .......2.1%Fizik..................................18.7%....31.0%FSA...........................................0.3% .......0.5%Koobi ........................................0.5% .......0.5%Other.........................................6.2% ..........1%Prologo .....................................1.3% ..........2%Selle Italia ...............................16.1% .....25.8%Selle Royal................................1.6% .......0.8%Selle San Marco .......................3.6% .......6.2%Specialized .............................16.6% .....13.7%Terry..........................................2.8% .......0.8%Tioga.........................................0.5% ..........0%Velo...........................................0.0% .......0.5%WTB..........................................1.6% .......2.5%None .......................................17.9%..........N/AOther.........................................2.3% .......9.2%

Have you purchased a seatpost?3T..............................................0.3% .......8.4%American Classic......................1.4% .......0.9%Bontrager..................................2.7% .......4.4%Control Tech .............................0.3% .......1.3%Easton................................9.3%....16.3%Fizik ..........................................0.3% ..........4%FSA...........................................7.2% .....16.3%Kore ..........................................0.3% ..........0%Litespeed..................................0.3% .......0.4%Pro ............................................0.3% .......2.6%Ritchey......................................6.5% .....10.6%Shimano ...................................0.3% ..........0%Specialized ...............................8.6% .......3.1%Thomson...................................5.2% .....16.3%USE ..........................................1.7% ..........0%None .......................................45.4%..........N/AOther.........................................9.6% .....15.4%

Do you plan to purchasea heart rate monitor?Yes..........................................30.7% .....30.4%No...........................................69.3% .....69.6%

If yes, what brand?Cateye ....................................18.3% .......8.3%Garmin .............................34.3%.......45%Polar .......................................24.9% .....24.9%Sette .........................................0.0% .......0.8%Sigma .....................................15.4% .......5.5%Specialized ...............................0.0% .......0.6%Timex........................................3.0% .......4.4%Trek...........................................3.0% .......2.2%Niterider....................................1.2% .......0.3%Other ...........................................N/A .......8.0%

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Do you plan to purchase a powermeter?yes ..........................................10.7% ........15%No...........................................89.3% ........85%

If yes, what brand?Quarq........................................2.3% .....11.2%Powertap..........................57.0%....30.5%SRM........................................29.1% ........16%Polar .........................................5.8% .......9.6%Ergomo .....................................1.2% ..........0%I-bike.........................................4.7% .......8.6%Niterider....................................0.0% .......1.1%Other ...........................................N/A ........23%

Do you download your work outsto a computer?yes .........................................28.4% .....37.9%No...........................................71.6% .....62.1%

Do you plan to purchase an indoor trainer?Yes..........................................27.4% .....27.7%No...........................................72.6% .....72.3%

Price range?$300+ .....................................30.7% .....31.1%$150-$299 ..............................51.8% .....50.8%Under $150.............................17.5% .....18.1%

Do you use nutritional supplements?yes .........................................74.5% .....78.2%No...........................................25.5% .....21.8%

If so what brand?Champion Nutrition ..................2.2% .......0.9%Clif Bar .............................24.0%....19.9%Cytosport..................................7.3% .......5.7%First Endurance ........................4.6% .......4.4%FRS...........................................5.7% .......5.7%GU ..........................................17.4% .....13.5%Hammer..................................14.7% .....19.1%Honey .......................................2.2%..........N/APowerbar ................................18.2% .....12.7%Stinger ......................................1.8% .......1.7%Zit vit.........................................2.0% .......1.6%Other ...........................................N/A .....14.6%

Do you plan to purchasenutritional supplements?yes ..........................................70.8% .....73.6%No...........................................29.2% .....26.4%

On average, how much do youspend on bicycle parts a year$2500+ .....................................3.9% .......3.7%$2000-$2499 ............................6.9% ..........4%$1500-$1999 ............................8.1%..........N/A$1000-$1499 ..........................12.3% .....14.5%$500-$999 ..............................31.2% .....38.9%Less than $500 .......................37.5% .....38.9%

BIKE APPAREL

On average, how much do youspend on bicycling apparel a year?$1000+ .....................................3.4% .......2.9%$750-$999 ................................6.5% .......4.8%$500-$749 ..............................23.1% .....24.3%Under $500.............................67.1% ........68%

What is your main source of informationfor purchasing bicycling apparel?Editorial in RBA ......................10.2% .......2.6%Ads in RBA .............................12.4% .......4.7%Roadbikeaction.com ................4.1% .......3.3%Bike Shops .............................17.5% .....20.3%Internet ...................................23.1% .....46.9%Catalogs .................................13.8% ..........8%Other mags...............................6.9% .......2.5%Friends......................................7.8% ..........5%Other.........................................4.2% .......6.7%

Where do you buy the majorityof your bicycling apparel?Bike shops..............................46.3% .....43.9%Mail order internet ..................40.4% .....47.7%Mail order magazine .................5.4% .......1.6%Other.........................................8.0% .......6.8%

Helmet owned?BBB ..........................................0.0% ..........0%Bell..........................................30.2% .....26.8%Catlike.......................................1.0% .......1.1%Giro ..................................40.8%....39.4%LAS...........................................2.2% .......1.8%Lazer.........................................1.5% .......3.9%Limar.........................................3.0% .......1.6%Louis Garneau ..........................4.0% .......4.9%Rudy Project.............................1.5% .......3.1%Specialized .............................12.1% .....10.7%Trek...........................................3.2% .......3.3%Uvex .........................................0.5% .......0.6%Other ...........................................N/A ..........3%

Shoes owned?Bont ..........................................0.0% .......1.1%Bontrager..................................5.2%..........N/ACarnac......................................1.7% .......0.6%Diadora .....................................5.0% .......4.4%DMT..........................................0.9% .......1.1%Gaerne......................................0.9% .......0.8%Lake..........................................1.7% .......2.1%Mavic ........................................1.9%..........N/A

Nike ..........................................5.7% .......4.3%Northwave ................................1.7% .......2.5%Other.........................................7.3% .......0.7%Pearl Izumi................................4.3% .......4.3%Performance.............................0.9% .......0.5%Shimano .................................22.3% .....20.2%Sidi ...................................22.7%....25.4%SixSixOne.................................0.5% .......0.3%Specialized .............................17.3% ........21%Other ...........................................N/A .....10.8%

Do you wear cycling shorts or bibs?Shorts .....................................54.9% .....38.2%Bibs ........................................45.1% .....61.8%

What brand?Assos........................................6.5% .......3.7%Bontrager..................................1.0% .......1.2%Bellwether.................................2.4% .......0.5%Cannondale ..............................3.4% .......2.2%Capo Forma .............................5.3% .......1.7%Campagnolo ............................0.7% .......0.7%Castelli......................................7.9% .......6.6%DeMarchi ..................................0.9% ..........1%Descente ..................................5.5% .......1.6%Favorite Pro Team ....................2.1% .......0.8%Gita ...........................................0.3%..........N/AGore..........................................2.4% .......1.8%Hind ..........................................0.2% .......0.5%Hincapie ...................................2.9% .......2.1%Louis Garneau ..........................7.0% .......7.4%Mavic ........................................0.2%..........N/ANalini.........................................9.3% .......1.8%Pearl Izumi .......................11.9%....26.2%Performance.............................7.4% .......7.4%Per team affiliation....................2.7% .......3.6%Primal Wear ..............................1.5% .......1.5%Santini.......................................1.9% .......1.2%Specialized ...............................3.6% .......3.6%Sugoi ........................................4.3% .......4.5%Other.........................................8.6% .....17.9%

Do you own a bicycle jersey?Assos........................................2.6% .......1.6%Bellwether.................................1.7% .......0.8%Biemme ....................................0.6%..........N/ABontrager..................................0.4% .......0.7%Campagnolo.............................2.1% .......0.7%Cannondale ..............................4.4% .......1.5%Capo.........................................2.7% .......2.2%Castelli......................................6.4% .......7.7%Descente ..................................4.3% .......2.5%Favorite pro team .....................4.6% .......3.6%Giordana...................................3.4% .......2.8%Gore..........................................1.4% .......0.9%Hind ..........................................0.3% .......0.4%Louis Garneau ..........................6.3% .......6.2%Mavic ........................................0.4%..........N/ANalini.........................................6.0%..........N/APearl Izumi .........................7.0%....18.1%Performance.............................8.5% .......4.8%Per team affiliation....................5.8% .......8.2%Primal Wear ..............................6.1% .......5.8%Santini.......................................1.7% .......1.6%Specialized ...............................4.8% .......3.8%Sugoi ........................................5.1% .......3.8%Verge.........................................0.6%..........N/AOther.......................................10.5% .....22.4%None .........................................2.3%..........N/A

On average, how much do you spendon bicycle accessories a year?$2500+ .....................................0.9% .......1.9%$2000-$2499 ............................0.6%..........N/A$1500-$1999 ............................2.6% .......1.9%$1000-$1499 ............................7.1% .......7.4%$500-$999 ..............................15.9% .....22.8%$250-$499 ..............................31.5% ........38%Less than $250 .......................41.5% ........28%

What is your main source of informationfor purchasing bicycle accessories?Editorial in RBA ......................16.5% .......5.7%Ads in RBA .............................13.7% .......7.2%Roadbikeaction.com ................5.0% .......6.7%Internet ...................................22.4% .....48.2%Bike shop................................17.7% .....14.2%Catalogs ...................................9.2% .......5.4%Other magazines ......................7.0% .......3.8%Friends......................................5.9% .......3.1%Other.........................................2.4% .......5.7%

Where do you buy the majorityof your bicycle accessories?Bike shop................................47.9% .....47.9%Internet ...................................32.2% .....45.7%Mail order catalog...................14.2% .......3.6%Mail order mag .........................3.5% .......1.2%Other.........................................2.2% .......1.6%

Do you own a bicycle computer?Yes..........................................87.5% .....91.8%No...........................................12.5% .......8.2%

If yes, what brand?Blackburn .................................2.6% ..........1%Cat Eye.............................34.9%....35.2%Fightdeck/Shimano ..................2.3% .......2.2%Garmin....................................16.5% .....23.8%Other.........................................6.3% .......1.7%Polar .........................................8.2% .......6.4%

Schwinn....................................1.4% .......0.8%Sette .........................................0.9% .......0.2%Sigma .....................................14.2% .......9.9%Specialized ...............................5.1% .......4.2%Trek...........................................6.0% .......4.1%Vetta .........................................1.7% .......1.2%Other ...........................................N/A .......9.2%

Do you own bicycle lights?Cat Eye.............................29.2%....32.9%Jet.............................................0.0% .......0.3%Knog .........................................4.1% .......4.2%Lupine.......................................0.0% .......0.5%Marwi........................................0.3% ..........0%Nightsun ...................................0.3% .......1.5%Niterider..................................12.7% .....23.1%Sette .........................................0.6% .......0.5%Sigma .......................................1.9% .......3.1%Specialized ...............................2.9% .......0.9%SSB ..........................................0.0% .......0.2%Trek...........................................1.9% .......1.9%Turbo Cat..................................0.6% .......1.4%Vetta .........................................0.3% .......0.6%VistaLite ....................................2.5% .......1.9%None .......................................23.2%..........N/AOther.......................................19.4% .....27.2%

ABOUT YOU

How often do you buy road bike actionmagazine?1-4 issues/yr...........................11.2% .....26.6%5-9 issues/yr...........................15.4% .....31.7%Subscriber ..............................73.4% .....41.7%

How many people besides yourself lookthrough your copy of Road Bike Action?1..............................................29.5% .....43.5%2..............................................18.7% .....36.5%3..............................................12.0% .....13.7%4................................................4.5% .......2.8%5................................................1.2% .......1.4%6+ .............................................3.6% .......2.2%None .......................................30.4%..........N/A

What is your gender?Male........................................94.4% ........97%Female......................................5.6% ..........3%

What is your age?Under 18...................................1.5% ..........2%18-24 ........................................1.7% .......5.1%25-34 ......................................12.2% .....15.8%35-44 ......................................25.9% .....35.9%45-54 ......................................28.0% .....28.5%55+ .........................................30.6% ...12.07%

Are you married?yes ..........................................72.9% .....72.8%No...........................................27.1% .....27.2%

What is you total yearly household income?$150k+....................................13.1% ........18%$120k-$150k ..........................12.5% .....12.8%$90k-$120k ............................18.0% .....21.6%$70k-$90k ..............................15.0% .....14.1%$50k-$70k ..............................18.3% .....15.3%$30k-$50k ..............................15.6% .....11.2%Under $30k...............................7.3% .......6.9%

If you are over 18, what is yourlevel of education?High school grad ....................25.1% .....21.5%Attending college .....................9.4% ........11%College grad ...........................65.6% .....67.5%

Do you compete in sanctionedroad bike races?Yes..........................................28.6% .....27.7%No...........................................71.4% .....72.3%

What type of races eventsdo you compete in?Centuries ................................27.4% .....50.2%Road .......................................34.2% .....62.6%Criterium.................................12.8% .....24.8%Time Trails ..............................13.9% .....21.6%Triathlon....................................6.8% ........14%Cyclecross................................4.3% .....12.3%Track/Velodrome.......................0.7% .......3.4%

What class do you compete in?Cat 1.........................................4.5% .......7.8%Cat 2.........................................7.5% .......4.5%Cat 3.........................................8.3% .....10.3%Cat 4.......................................26.3% .....15.6%Cat 5.......................................22.6% .....32.1%Masters...................................30.8% .....29.6%

How often do you race a year?1-5 times ................................65.1% .....65.2%6-14 times ..............................22.1% .....21.6%15-24 times ............................10.1% .......8.8%25+ ...........................................2.7% .......4.4%

Are you a member of the USCF?yes ..........................................17.7% .....20.4%No...........................................82.3% .....79.6%

How many miles do you ride per month?Under 50...................................0.6% .......1.9%50-100 ......................................6.4% .......6.7%100-150 ..................................11.2% .......9.2%150-200 ..................................12.5% ........13%200-250 ..................................14.6% .....11.3%250-300 ..................................11.2% .....14.1%300-400 ..................................15.8% .....20.7%400-500 ..................................27.7% .....23.1%

How many other members of your familyalso ride road bikes?1..............................................68.2% .....67.1%2..............................................18.9% .....20.1%3..............................................10.0% .......8.9%4+ .............................................3.0% ..........4%

Have you ever taken a road bike vacation?yes .........................................28.6% .....23.3%No...........................................44.8% .....47.8%Plan to ....................................26.6% .....28.8%

What other sports/hobbiesdo you participate in?Mountain biking ...............28.8%....47.8%Off road motorcycling...............3.1% .......5.1%Boating .....................................6.2% .....11.9%RC Cars ....................................1.6% .......3.4%Hunting .....................................4.7% .......9.2%Fishing ......................................9.8% .....19.7%Camping .................................12.6% .....33.8%Truck off roading.......................1.3% .......2.7%Personal watercraft ..................1.1% ..........4%Snowboarding ..........................4.4% .......8.1%Snow skiing ............................11.3% .....22.9%Running ..................................15.1% .....37.6%Other ...........................................N/A .....24.8%

How much of the maintenance/repairs/upgrades are done by you?100%......................................14.9% .....18.8%75-100%.................................21.6% .....26.1%50-75%...................................20.7% .....19.4%25-50%...................................19.5% .....16.7%Less then 25% .......................23.3% ........19%

Brand of pickup owned?Chevrolet ................................16.6%..........N/ADodge.....................................12.4%..........N/AFord..................................25.9% ........N/AGMC .........................................6.7%..........N/AMazda.......................................0.5%..........N/ANissan.......................................4.7%..........N/AToyota.....................................18.1%..........N/AOther.......................................15.0%..........N/A

What other vehicles do you own?SUV ..................................36.5%....35.4%Car..........................................54.1% .....63.1%Truck ...........................................N/A .....24.5%Motorhome/camper .................3.5% .......2.5%Off-road motorcycle .................2.3% .......2.9%ATV ...........................................0.9% .......2.4%BMX bike ..................................2.6% .......1.1%Other ...........................................N/A .......8.3%

What brand of sunglasses do you wear?Oakley ..............................43.2%....38.8%Tifosi .......................................16.6% .......8.4%Rudy Project...........................11.0% .....10.1%Smith ........................................8.6% .......6.1%Ray Ban ....................................9.6% .......5.6%Giro...........................................2.7% .......2.6%Ryders ......................................2.7% .......1.9%Arnette......................................1.3% .......1.0%Spy ...........................................2.7% .......1.1%Dragon......................................0.0% ........02%Scott .........................................1.7% .......0.2%Other ...........................................N/A .....23.0%

How often do you visitcycling-related websites?3x per day...............................13.9% .....18.1%2x per day.................................8.3% ........11%Daily........................................33.9% .....44.6%Once a week...........................25.1% .....19.7%Once a month.........................11.5% .......3.5%Never ........................................7.4% .......3.2%

What smartphone do you own?iPhone..............................19.0%.......23%Blackberry ..............................17.6% ........21%Android .....................................5.4% .......5.6%Palm .........................................0.9% .......2.2%Nexus .......................................0.0% .......0.2%Other.........................................6.8% .......7.1%None .......................................50.3% .....41.6%

Are you interested to receiveroad bike action to you phone?Yes..........................................16.4% .....23.3%No...........................................83.6% .....76.7%

Which of the followingsocial networking sites do you use?Facebook................................84.5% .....89.5%Twitter .....................................15.5% .....38.3%

30 www.roadbikeaction.com

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COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEDecember 2010 .........9-15-2010 .........9-22-2010 .......11-11-2010February 2011..........11-12-2010 .......11-19-2010 .........1-13-2011April 2011 .................12-30-2010 ...........1-7-2011 .........2-24-2011May 2011....................2-11-2011 .........2-18-2011 ...........4-7-2011June 2011...................3-17-2011 .........3-24-2011 .........5-12-2011July 2011....................4-27-2011 ...........5-4-2011 .........6-23-2011

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www.roadbikeaction.com 31


32 www.bmxplusmag.com

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BMX Plus! magazine got itsstart way back in 1978 and hasbeen going strong ever since forone simple reason: We get it.BMX Plus! offers readers aunique editorial experience withhard-hitting and honest producttesting, including the most thor-ough bike and frame tests in theindustry. We also help readersdevelop their skills in the shop,with detailed mechanical how-to’s, as well as in the real world,with pro-rider-taught tricks andrace tips. Like event coverage?Then BMX Plus! is the only mag-azine where you will find it all,with complete coverage of flat-land, street, park and dirt-jump-ing contests, as well as BMXracing, which has rocketed thesport onto the Olympic stageand drawn more attention to thesport than ever before.

QUICK FACTS• Total Monthly readership

of over 125,000• Readers own an average of 2 bikes• Readers plan to spend an average

of $425 on their next bike• 73% said BMX PLUS! is their main

source of information on new bikes• 54% purchased products

from ads in BMX PLUS!• 31% compete in

sanctioned BMX Races




How often do you buy BMX Plus!Magazine?1-4 issues ............................14.3%........19%5-8 issues ............................11.2%.....11.4%9-12 issues ..........................17.3%.....18.7%subscribe .............................57.1%.....16.1%Never ........................................N/A.......7.0%I just look at the website ..........N/A.....27.8%

How long have you been reading BMXPlus!?Less than 1 year ..................22.0%.....26.3%1-2 years..............................21.0%.....21.5%2-3 years..............................13.0%.......8.9%3-4 years..............................12.0%.......3.5%4+ years ...............................32.0%.....39.9%

How many pepople besides yourself lookthrough your copy of BMX Plus!?1 ...........................................25.0%.....34.2%2 ...........................................28.1%.....24.4%3 ...........................................17.7%.....14.2%4 ...........................................15.6%.......8.5%5 .............................................3.1%.......4.4%6+.........................................10.4%.....14.2%

Do you own a BMX or a Freestyle bike?Yes .......................................92.9%.....76.6%No ..........................................7.1%.....23.4%

How many do you own?1 ...........................................48.4%.....61.6%2 ...........................................33.0%.....19.2%3+.........................................18.7%.....19.2%

What type is your newest bike?BMX .....................................49.5%.....47.2%Street ...................................38.8%.....31.9%Flatland ..................................3.9%.......1.7%Dirt Jumping ..........................7.8%.....19.2%

Did you buy a complete bike or frame?Complete .............................79.2%.....73.5%Frame only ...........................20.8%.....26.5%

What size is it?Micro/Mini/Jr/Expert ..............4.0%.......2.6%16" .........................................2.0%.......2.2%18" .......................................11.9%.......6.6%20" .......................................68.3%.....75.4%Cruiser (24") .........................13.9%.....13.2%

What Material is the frame?Chromoly/Steel ....................62.6%.....67.4%Aluminum.............................31.3%.....32.2%Other ......................................6.1%.......0.4%

What Brand is it?Black Eye ...............................0.9%.......0.4%Diamondback.........................4.6%.......7.4%DK ........................................11.0%.......7.0%Eastern...................................6.4%.......5.7%Failure ....................................1.8%.......0.0%Fit ...........................................3.7%.......2.6%Fly ..........................................1.8%.......0.4%GT ..........................................7.3%.......5.2%Haro ...............................14.7% .....8.3%Hoffman .................................0.9%.......3.1%Intense ...................................2.8% .........N/AKink........................................0.9%.......4.8%Mirraco...................................2.8%.......4.8%Mongoose............................11.0%.......7.4%Premium ................................1.8%.......0.0%Redline...................................5.5%.......6.6%SE Racing ..............................1.8%.......3.5%Specialized ............................1.8% .........N/AStandard ................................0.9%.......0.9%Subrosa..................................1.8%.......0.4%Supercross.............................1.8%.......0.9%Stolen.....................................0.9%.......2.2%Terrible One............................1.8%.......0.0%Verde......................................0.9%.......0.4%We The People.......................0.9%.......3.1%Other ......................................9.2%.....13.1%

How much did it your bike cost?Under $100 ..........................10.0%........11%$100-$200............................19.0%.....13.2%$200-$300............................15.0%.....23.2%$300-$400............................24.0%.....14.9%$400-$500............................11.0%.....13.6%$500-$600..............................3.0%.......7.5%$600-$700..............................8.0%.......3.5%$800-$900..............................2.0%.......3.5%$901+.....................................8.0%.......6.1%

What time of the yeardid you get your bike?Jan-Mar ...............................24.2%.....29.5%Apr-Jun ................................32.3%........33%July-Sept..............................23.2%.....13.8%Oct-Dec ...............................20.2%.....23.7%

Where did you buy your bike?Bike shop.......................30.9% ...34.8%Department Store ................14.4%.......9.7%Mail order...............................9.3%.......4.8%Internet.................................17.5%.....16.7%

Used.....................................23.7%.....21.1%Other ......................................4.1%.....12.8%

What influenced the purchaseof your bike the most?Magazine test results.............11.9% .....12.8%Rider endorse...........................4.0% .......7.9%Local dealer support................2.0% .....10.6%Previous experience ..............25.7% .....29.1%Price .......................................24.8% .....25.1%Friend's recommendation......17.8% .....18.5%Parent's recommendation ......5.9% .......4.8%Dealership recommendation ..4.0% .......7.9%Color.........................................4.0% .....14.5%Other ...........................................N/A .....22.5%

How many members in yourhousehold beside yourself owna BMX or freestyle bike?0 ...............................................N/A.....49.1%1 ...........................................66.3%.....27.2%2 ...........................................21.7%.....16.2%3 .............................................6.0%.......4.4%4+...........................................6.0%.......3.1%

Do you own a mountain bike?Yes ......................................41.4%.....40.0%No ........................................58.6%.....60.0%

What's your main souceof info on new bikes?BMX Plus! ......................61.5% ...51.0%Bike shops .............................4.8%.......7.3%Friends ...................................7.7%.......8.7%Internet.................................20.2%.....31.7%Other mags ............................4.8%.......1.0%At Competition.......................1.0%.......0.3%

Do you plan to buy a new bike?Yes .......................................50.0%.....51.3%No ........................................30.6%.....12.0%Undecided ...........................19.4%.....36.7%

If yes, what type of bike?Race.....................................25.7%.....16.1%Dirt Jumping ........................22.9%.....15.7%Street ...................................35.7%.....37.4%Flatland ..................................5.7%.......2.4%Undecided ...........................10.0%.....18.9%Other ........................................N/A.......9.4%

Do you plan on buyinga complete bike or frame only?Complete .......................54.3% ...60.1%Frame only ...........................21.4%.....17.4%Undecided ...........................24.3%.....22.5%

What size do you plan to buy?Micro/Mini/Jr/Expert ..............2.9%.......2.4%16" .........................................1.4%.......1.2%18" .......................................14.3%.......7.6%20" .................................67.1% ...65.3%Cruiser (24") ...........................7.1%.......9.2%Undecided .............................7.1%.....14.3%

What frame material?Chromoly/Steel ..............49.3% ...47.4%Aluminum.............................34.8%.....25.7%Undecided ...........................15.9%.....26.9%

What brand do you plan to buy?Black Eye ...............................1.2%.......1.2%Cardinal..................................1.2%.......0.0%Colony....................................2.3%.......0.8%Diamondback.......................11.6%.......9.1%DK ........................................12.8%.......4.4%Eastern...................................3.5%.......5.2%Felt .........................................4.7%.......0.8%Fit ...........................................1.2%.......4.0%Fly ..........................................2.3%.......1.6%Free Agent .............................1.2%.......2.8%GT ..........................................9.3%.......2.8%Haro ...............................12.8% .....7.5%Hoffman .................................1.2%.......2.0%Hyper .....................................1.2%.......0.8%Intense ...................................2.3%.......0.8%Kink........................................2.3%.......2.0%Mongoose..............................2.3%.......2.8%Premium ................................2.3%.......0.8%Redline...................................9.3%.......6.7%SE Racing ..............................3.5%.......4.4%S&M .......................................3.5%.......5.6%Subrosa..................................1.2%.......1.6%Stolen.....................................2.3%.......2.8%Sunday...................................1.2%.......5.6%Verde......................................1.2%.......0.8%We The People.......................1.2%.......4.0%Other ......................................1.2%.....19.5%

How much do you plan to spend?Under $100 ..........................14.5%.......5.1%$100-$200............................10.1%.......9.9%$200-$300 .....................26.1% ...20.6%$300-$400............................11.6%.....20.2%$400-$500............................23.2%.....16.6%$500-$600..............................5.8%.....11.1%$600-$700..............................1.4%.......4.3%

$700-$800..............................5.8%.......3.2%$800-$900..............................1.4%.......2.0%$901+.....................................7.2%.......7.1%

Where do you plan to buy your bike?Bike shop.......................40.5% ...35.1%Mail order.............................10.8%.......6.0%Department store...................1.4%.......1.6%Internet.................................33.8%.....24.3%Used.......................................1.4%.......4.0%Undecided ...........................10.8%.....23.9%Other ......................................1.4%.......5.2%

Do you plan to buy a mountain bike?Yes .......................................13.4%.....12.1%No ........................................86.6%.....87.9%

What is your gender?Male .....................................96.9%.....96.1%Female ...................................3.1%.......3.9%

Single or married?Single ...................................82.6%.....78.8%Married.................................17.4%.....21.2%

Whats your age?6-11........................................5.9%.......9.6%12-17....................................55.9%.....50.5%18-24......................................6.9%.......8.2%25-34......................................4.9%.....12.8%35+.......................................26.5%.....18.9%

What is your total yearlyhousehold income?$150k+...................................1.1%.......6.2%$120k-$150k..........................3.4%.......8.5%$90k-$120k............................3.4%.......9.3%$70k-$90k..............................7.9%.......8.5%$50k-$70k............................20.2%.....14.7%$30k-$50k............................19.1%.....16.3%under $30k...........................44.9%.....36.4%

If you are over 18, what is your level ofeducation?High School grad.................47.6%.....36.1%Attending college...................7.9% ......9.6%College grad ........................19.0% ....19.3%Other ....................................25.4% ....34.9%

Parts & Accessories

Have you ever sent or called forinformation on a product advertisedin BMX Plus!?Yes .......................................40.6%.....65.6%No ........................................59.4%.....34.4%

Do you get asked for advice onpurchasing bikes or bicycle products?Often ....................................32.0%.....22.3%Sometimes...........................54.6%.....60.1%Never....................................13.4%.....17.6%

What is your main source of informationfor purchasing parts & accessories?BMX Plus! ......................56.8% ...33.6%Friends ...................................7.2%.......9.6%Catalogs.................................5.4%.......7.7%Other Magazines....................1.8%.......0.7%Internet.................................19.8%.....31.7%At competitions......................0.9%.......0.4%Bike shop...............................6.3%.....12.2%Other ......................................1.8%.......4.1%

Where do you purchasethe majority of your bike parts?Mail order.............................21.6%.......8.5%Local bicycle shop .........45.4% ...47.2%Dept/Sport store ....................2.1%.......4.4%On the internet .....................30.9%.....34.3%Other ........................................N/A.......5.5%

Have you ever purchasedproducts from ads in BMX Plus!?Yes ......................................40.9%.....36.8%No ........................................59.1% ....63.2%

Does you local bike shop generallystock the products you want to buy?Yes .......................................48.5%.....42.8%No ........................................51.5%.....57.2%

Have you bought new tires for your bike?Yes .......................................67.0%.....58.2%No ........................................33.0%.....41.8%

If yes, what did you buy?Animal ....................................1.3%.......4.4%Demolition..............................5.3%.......0.6%Fit ...........................................1.3%.......3.9%Fly ..........................................2.6%.......1.1%Haro .......................................3.9%.......3.9%IRC .........................................1.3%.......0.0%Intense ...................................2.6%.......2.8%

Kenda...................................13.2%.....13.3%Maxxis............................19.7% ...22.2%Odyssey .................................9.2%.....12.2%Premium.................................6.6%.......2.2%Primo......................................9.2%.......2.8%S&M .......................................2.6%.......0.6%Snafu......................................1.3%.......0.0%Shadow..................................3.9%.......0.0%Tioga ......................................5.3%.......8.9%WTP .......................................1.3%.......1.1%other.......................................9.2%.....20.1%

Have you bought grips for your bike?Yes .......................................56.1%.....57.4%No ........................................43.9%.....42.6%

If yes, what did you buy?Alienation ...............................2.9%.......0.0%Animal............................14.5% .....7.7%Answer ...................................1.4%.......0.6%Demolition..............................8.7%.......2.4%DK ..........................................8.7%.......3.6%Eastern...................................8.7%.......3.6%Failure ....................................1.4%.......1.2%Fit ...........................................1.4%.......1.8%Fly ..........................................1.4%.......3.0%Lizard Skins ...........................5.8%.......7.1%ODI.................................13.0% ...17.9%Odyssey ...............................10.1%.......7.1%Primo......................................2.9%.......3.6%S&M .......................................1.4%.......1.8%Tangent ..................................1.4%.......0.0%We The People.......................2.9%.......1.2%Other ....................................13.0%.....37.1%

Have you bought newhandlebars for your bike?Yes .......................................37.1%.....37.7%No ........................................62.9%.....62.3%

If yes, what did you buy?Animal ....................................2.1%.......1.7%Answer ...................................2.1%.......4.3%Coalition.................................4.3%.......0.9%DK ..........................................8.5%.......4.3%Eastern...................................8.5%.......1.7%FBM .......................................2.1%.......1.7%Fit .........................................10.6%.......4.3%Flatware .................................2.1%.......1.7%Fly ..................................12.8% .....3.5%Haro .....................................10.6%.......3.4%Mirraco...................................2.1%.......0.9%Nitrous ...................................2.1%.......0.1%Odyssey .................................8.5%.......7.7%Premium.................................2.1%.......0.9%Redline...................................2.1%.......4.3%S&M .......................................8.5%.......9.4%Shadow..................................2.1%.......6.0%WTP .......................................2.1%.......1.7%Other ......................................6.4%.....39.7%

Have you bought a new stemfor your bike?Yes .......................................35.4%.....30.4%No ........................................64.6%.....69.6%

What stem is on your bike?Animal ....................................4.5%.......5.0%Coalition.................................2.3%.......0.0%DK ..........................................9.1%.......6.9%Demolition..............................6.8%.......3.0%Eastern...................................2.3%.......5.9%FBM .......................................2.3%.......0.0%Flatware .................................2.3%.......0.0%Fly ..........................................6.8%.......2.0%Kink........................................4.5%.......1.0%Odyssey .................................6.8%.......8.9%Redline...........................13.6%........N/ASinz ........................................4.5%.......2.0%S&M ...............................13.6% ...10.9%Standard ................................4.5%.......0.0%Shadow..................................9.1%.......5.9%Other ......................................6.8%.....48.8%

Have you bought a headset for your bike?Yes ......................................31.6%.....29.6%No ........................................68.4%.....70.4%

If yes, what did you buy?Aheadset................................7.3%.......4.5%Campagnolo ..........................2.4%.......1.1%Cane Creek ............................9.8%.......9.0%Eastern.................................17.1%.......5.6%FBM .......................................2.4%.......0.0%Fly ..........................................2.4%.......6.7%FSA ................................19.5% ...13.5%King........................................7.3%.......9.0%Kink........................................2.4%.......1.1%Odyssey ...............................12.2%.....10.1%Verde......................................4.9%.......3.4%We The People.......................2.4%.......3.4%Other ......................................9.8%.....32.5%

www.bmxplusmag.com 33




Have you bought new hubs for your bike?Yes .......................................25.5%.....21.5%No ........................................74.5%.....78.5%

If yes, what did you buy?Coalition.................................3.3%.......1.4%Colony....................................3.3%.......1.4%Crupi ......................................3.3%.......0.0%Demolition............................10.0%.......2.9%DK ..........................................3.3%.......8.7%Eclat .......................................6.7% .........N/AFederal ...................................3.3%.......0.0%G-Sport ..................................6.7%.......2.9%King........................................6.7%.......0.0%Odyssey .........................10.0% ...11.6%Premium ................................3.3%.......0.0%Profile...................................10.0%.......8.7%Shimano.................................6.7%.......7.2%Stolen.....................................3.3%.......4.3%Other ....................................20.0%.....50.3%

Have you bought new brakesfor your bike?Yes .......................................39.8%.....33.6%No ........................................60.2%.....66.4%

If yes, what did you buy?Dia-Compe ............................3.8%.......6.8%Dia-Tech...............................13.5%.......3.9%Demolition..............................9.6%.......4.9%Little Dude..............................3.8%.......1.0%Odyssey .........................26.9% ...27.2%Primo......................................1.9%.......3.9%Shimano.................................5.8%.......8.7%Sinz ........................................5.8%.......2.9%Tektro ...................................15.4%.....12.6%Other ....................................13.5%.....28.2%

Have you bought new cranksfor your bike?Yes .......................................36.1%........32%No ........................................63.9%........68%

If yes, what did you buy?DK ........................................14.0%.......4.6%Eastern...................................9.3%.......2.3%Eclat .......................................2.3%.......0.0%Fly ..........................................2.3%.......5.7%Haro .......................................2.3%.......3.4%Mirraco...................................7.0%.......2.3%Odyssey .........................25.6% ...31.0%Primo......................................2.3%.......3.4%Redline...................................4.7%.......1.1%Shimano.................................4.7%.......9.2%Sinz ........................................7.0%.......1.1%Snafu......................................2.3%.......1.1%Other ....................................16.3%.....34.3%

Have you bought new pedalsfor your bike?Yes .......................................41.8%.....50.0%No ........................................58.2%.....50.0%

If yes, what did you buy?Animal ....................................4.2%.......6.1%Crupi ......................................2.1%.......1.5%DK ..........................................8.3%.......6.8%Demolition..............................4.2%.......1.5%Eastern...................................4.2%.......3.8%Fly ..........................................2.1%.......3.0%Haro .......................................8.3%.......2.3%Hoffman .................................2.1%.......1.5%Odyssey ...........................8.3% ...21.2%Premium ................................6.3%.......0.8%Primo......................................8.3%.......3.0%Redline...................................6.3%.......1.5%Shadow..................................2.1%.......6.1%Shimano.................................8.3%.......8.3%Sinz ........................................2.1%.......0.8%Snafu......................................2.1%.......0.8%Time .......................................2.1%.......0.8%Wellgo ....................................4.2%.......7.6%Other ....................................14.6%.....22.9%

Have you bought new rims/wheels for your bike?Yes .......................................37.4%.....31.5%No ........................................62.6%.....68.5%

If yes, what did you buy?Alex ........................................2.2%.......4.4%Alienation ...............................2.2%.......7.7%Araya......................................6.5%.......5.5%DK ..........................................2.2%.......5.5%Demolition..............................4.3%.......1.1%Eastern...................................6.5%.......2.2%Fly ..........................................4.3%.......5.5%Haro .......................................8.7%.......3.3%Hoffman .................................2.2%.......1.1%G-sport ..................................8.7%.......1.1%Odyssey .................................2.2%.....13.2%Premium ................................4.3%.......2.2%Primo......................................4.3%.......2.2%Shimano ................................6.5%.......1.1%Stolen.....................................2.2%.......2.2%Sun ................................13.0% .....8.8%Other ....................................19.6%.....33.0%

Have you bought a new forkfor your bike?Yes .......................................29.9%.....24.7%No ........................................70.1%.....75.3%

If yes, what did you buy?Answer ...................................6.3%.......5.3%DK ..........................................6.3%.......3.9%Eastern...................................6.3%.......3.9%Fit ...........................................3.1%.......3.9%Fly ..........................................3.1%.......2.6%Haro ...............................18.8% .....7.9%Odyssey .................................6.3%.......6.6%Premium ................................6.3%.......0.0%Primo......................................9.4%.......3.9%Proper ....................................3.1%.......0.0%Redline...................................3.1%.......3.9%Sinz ........................................3.1%.......3.9%S&M .......................................3.1%.......7.9%Subrosa..................................3.1%.......0.0%Supercross.............................3.1%.......1.3%Verde......................................3.1%.......1.3%WTP .......................................3.1%.......0.0%Other ......................................9.4%.....47.2%

Have you bought a new seatfor your bike?Yes .......................................38.8%.....41.2%No ........................................61.2%.....58.8%

If yes, what did you buy?Animal ....................................2.1%.......6.0%Coalition.................................2.1%.......0.9%Demolition..............................2.1%.......1.7%DK ..........................................2.1%.......2.6%Duo ........................................2.1%.......0.0%Eastern...................................2.1%.......0.9%Fit ...........................................6.4%.......4.3%Haro .......................................6.4%.......5.2%Kink........................................4.3%.......2.6%Odyssey .........................14.9% ...18.1%Primo......................................4.3%.......2.6%Poverty...................................2.1%.......1.7%Redline...................................4.3%.......4.3%Shadow................................10.6%.......5.2%Verde......................................4.3%.......0.0%Other ....................................29.8%.....43.9%

Have you bought new chainweelsfor your bike?Yes .......................................32.7%.....31.9%No ........................................67.3%.....68.1%

If yes, what did you buy?Coalition...............................10.8%.......1.1%Eastern...................................5.4%.......1.1%Flatware .................................2.7%.......1.1%Fit ...........................................2.7%.......5.4%Haro .......................................5.4%.......4.3%Profile ............................18.9% .....9.7%Redline...................................5.4%.......2.2%Rennen...................................2.7%.......1.1%S&M .......................................5.4%.......2.2%Shadow..................................8.1%.......7.5%Sinz ........................................2.7%.......0.0%Other ....................................29.7%.....64.9%

Have you purchased pegs?Yes .......................................38.1%.....31.5%No ........................................61.9%.....68.5%

If yes, what brand did you buy?Animal ....................................7.1%.......7.4%Bizhouse ................................4.8%.......0.0%Demolition............................16.7%.......3.2%DK ........................................11.9%.......5.3%Federal ...................................2.4%.......0.0%G-spot....................................4.8%.......2.1%Kink........................................2.4%.......6.4%Odyssey .........................11.9% .....9.6%Premium ................................4.8%.......2.1%Primo......................................4.8%.......6.4%Shadow..................................2.4%.......4.3%Other ....................................26.2%.....53.3%

Have you replaced your freewheel?Yes .......................................31.3%.....23.6%No ........................................68.7%.....76.4%

Have you replaced your bottom bracket?Yes .......................................28.6%.....24.4%No ........................................71.4%.....24.4%

GEAR & STUFF

Where do you find out about the latestriding gear/apparel?BMX Plus! ......................61.6% ...53.1%Friends ...................................3.0%.....18.4%Catalogs.................................9.1%.....15.2%Internet.................................14.1%.....40.2%Other Magazines....................2.0%.......7.0%Bike shop...............................8.1%.....15.2%Other .....................................2.0%.......5.5%

Do you own a helmet?Yes ......................................62.2%.....64.7%No ........................................37.8%.....35.3%

If yes, what brand?661 .........................................3.2%.......2.3%AXO........................................3.2%.......0.0%Bell.................................16.1% ...16.7%Fox .........................................9.7%.....10.3%Fly ........................................12.9%.......8.6%O'Neal ....................................9.7%.......2.9%Pro Tec.................................11.3%.....17.8%Pryme.....................................6.5%.......4.6%Troy Lee .................................1.6%.......3.4%Other ....................................25.8%.....33.2%

Do you own riding gloves?Yes .......................................42.3%.....46.7%No ........................................57.7%.....53.3%

If yes, what brand?661 .........................................3.8%.......4.7%Answer ...................................1.9%.......4.7%Azonic ....................................1.9%.......0.8%Fox .................................25.0% ...23.4%Fly ..........................................5.8%.......7.0%Odyssey .................................1.9%.......3.1%Pryme.....................................5.8%.......3.1%Redline...................................1.9%.......2.3%Shadow .................................3.8%.......3.1%Thor......................................11.5%.......2.3%Troy Lee .................................9.6%.......1.6%UGP .......................................1.9%.......0.8%Other ....................................25.0%.....43.0%

Do you own riding pants?Yes ......................................21.2%.....20.2%No ........................................78.8%.....79.8%

If yes, what brand?AXO........................................4.2%.......1.5%Fox .......................................45.8%........20%Fly ........................................12.5%.....10.8%O'Neal ....................................8.3%.......4.6%Pryme.....................................8.3% .........N/ARedline...................................8.3%.......3.1%Thor........................................4.2%.......1.5%Other ......................................8.3%.....58.4%

Do you own elbow pads?Yes .......................................36.1%.....19.2%No ........................................63.9%.....80.8%

If yes, what brand?661 .......................................17.1%.......3.3%Fit ...........................................8.6%.......4.9%Fox .................................17.1% ...23.0%Lizard Skins ...........................2.9%.......3.3%Pro Tec.................................11.4%.....18.0%Pryme...................................11.4%.......0.0%Other ....................................31.4%.....47.6%

Do you own knee pads?Yes ......................................25.3%.....24.5%No ........................................74.7%.....75.5%

If yes, what brand?661 .......................................20.7%.......5.7%Fox .................................13.8% ...27.1%Hammer .................................6.9%.......2.9%Pryme.....................................3.4%.......5.7%WTP .......................................6.9%.......4.3%Other ....................................48.3%.....54.3%

Do you own shin guards?Yes .......................................11.3%.....19.4%No ........................................88.7%.....80.6%

If yes, what brand?661 .........................................7.1%.......8.2%Fox .................................21.4% ...29.5%Hammer .................................7.1%.......4.9%Pryme.....................................7.1%.......3.3%Other ....................................57.1%.....54.1%

Do you compete in sanctionedBMX races?Yes .......................................20.4%.....15.7%No ........................................79.6%.....84.3%

If yes, what organization?ABA......................................52.2%.....51.4%NBL......................................47.8%.....48.6%

What class do you compete in?Novice..................................46.2%.....51.3%Intermediate.........................19.2%.....23.1%Open ....................................19.2%.....10.3%Expert/Pro............................15.4%.....15.4%

How often do you race a year?1-5 times..............................44.0%.....30.8%6-14 times............................24.0%.....20.5%15-24 times..........................12.0%.....15.4%25-34 times............................4.0%.....10.3%35+ times .............................16.0%.....23.1%

Do you compete infreestyle competitions?Yes .......................................12.0%.....14.9%No ........................................88.0%.....85.1%

Do you compete in dirt jumpingcompetitions?Yes .......................................20.4%.....16.9%No ........................................79.6%.....83.1%

What is your main source ofinformation of pro competition results?BMX Plus! ............................66.0%.....51.9%TV...........................................8.7%.......9.5%Other Magazines....................2.9%.......3.0%Internet.................................19.4%.....32.0%Other ......................................2.9%.......3.5%

What type of riding do you do?Dirt jumping .........................24.3%.....47.6%Flatland ..................................6.6%.....14.6%Ramps..................................23.0%.....39.9%Race.....................................14.5%.....22.3%Ride bike to school ................4.6%.....18.9%Street ...................................27.0%.....66.1%Other ........................................N/A.....15.5%

Number of members of familywho also ride BMX or Freestyle?0 ...............................................N/A.....52.2%1 ...........................................61.2%.....24.1%2 ...........................................23.5%.....15.5%3+.........................................15.3%.......8.2%

What other vehicles do you own?S.U.V. ...................................19.6%.....30.3%Car .......................................31.2%.....49.8%RV/Camper ............................3.6%.......3.3%Snowmobile ...........................0.7%.......5.7%Personal watercraft................0.7%.......7.1%Mountain bike ......................13.0%.....27.0%Off-road Motorcycle.............10.1%.....21.3%R/C Car ................................17.4%.....26.5%Spaceship ..............................3.6%.....12.3%

What other sports/activitesdo you participate in?Mountain biking ...................15.1%.....27.1%Motorcycle riding .................11.0%.....27.6%ATVing..................................11.6%.....23.4%Snowboarding......................13.7%.....22.9%Skateboarding .....................14.4%.....31.8%Paintball .................................9.6%.....22.9%Video games ..................24.7% ...49.5%

What brand casual shoes do you wear?Adidas .......................................4.3.......7.2%Converse................................2.6%.......3.4%DC........................................10.4%.....16.2%Etnies .....................................9.6%.....10.2%Nike......................................24.3%.....21.3%Osirus.....................................0.9%.......3.8%Sketchers...............................6.1%.......1.7%Lotek ......................................0.9%.......0.4%Vans ...............................28.7% ...28.9%Other ....................................10.4% .........N/ANone ......................................1.7%.......6.8%

How often do you look atbicycle related websites?Everyday ..............................33.7%.....45.3%Every other day....................19.1%.....26.5%2 times a week.....................16.9%.....12.4%Once a week ........................11.2%.......6.4%Less than once a week ........19.1%.......9.4%

Have you ever purchaseda product over the internet?Yes .......................................63.4%.....78.6%No ........................................36.6%.....21.4%

How often do you look atBMX Plus! website?Every day .............................17.0%.....19.6%Every other day....................10.6%.....17.0%2 time a week.......................13.8%.....18.3%Once a week ........................19.1%.....19.6%Less than once a week ........39.4%.....25.5%

How much do you spendon online purchases a year?$5000-$10,000.......................2.2%.......3.5%$2500-$5000..........................1.1%.......2.6%$1500-$2500..........................4.4%.......9.7%$500-$1500..........................24.4%.....17.6%Less than $500 ....................67.8%.....66.5%

34 www.bmxplusmag.com

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COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2011 .............9-29-2010 .........10-6-2010 .......11-25-2010February 2011..........10-28-2010 .........11-4-2010 .......12-30-2010March 2011..............11-30-2010 .........12-7-2010 .........1-27-2011April 2011.................12-29-2010 ...........1-6-2011 .........2-24-2011May 2011 ...................1-27-2011 ...........2-3-2011 .........3-31-2011June 2011 ..................2-28-2011 ...........3-7-2011 .........4-28-2011July 2011....................3-29-2011 ...........4-5-2011 .........5-26-2011August 2011...............4-29-2011 ...........5-6-2011 .........6-23-2011

September 2011 ........5-27-2011 ...........6-6-2011 .........7-28-2011October 2011.............6-28-2011 ...........7-6-2011 .........8-25-2011November 2011 .........7-28-2011 ...........8-4-2011 .........9-22-2011December 2011 .........8-29-2011 ...........9-6-2011 .......10-27-2011January 2012 .............9-28-2011 .........10-5-2011 .......11-24-2011February 2012..........10-27-2011 .........11-3-2011 .......12-29-2011March 2012..............11-30-2011 .........12-7-2011 .........1-26-2012










GENERAL ADVERTISING RATESBLACK & WHITE 1X 3X 6X 12X1 Page ........................$2,120 ........$2,020 ..........$1,940 ..........$1,7952/3.................................1,735 ..........1,660 ............1,585 ............1,4701/2.................................1,435 ..........1,375 ............1,315 ............1,2151/3.................................1,060 ..........1,015 ...............970 ...............8951/4....................................850 .............810 ...............775 ...............7151/6....................................615 .............585 ...............565 ...............515BLACK & ONE COLOR1 Page ........................$2,520 ........$2,395 ......... $2,300 ..........$2,1852/3.................................2,035 ..........1,935 ............1,860 ............1,7651/2.................................1,710 ..........1,630 ............1,565 ............1,4851/3.................................1,295 ..........1,225 ............1,165 ............1,115FOUR-COLOR1 Page ........................$3,105 ....... $2,975 ..........$2,835 ..........$2,6952/3.................................2,545 ..........2,430 ............2,330 ............2,2151/2.................................2,020 ..........1,915 ............1,845 ............1,7551/3.................................1,615 ..........1,565 ............1,495 ............1,435

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1/6 page ...$425 575 .....$400 450 .....$385 535 .......$350 4953-inch .......$345 470 .....$325 450 .....$305 430 .......$270 3952-inch .......$250 350 .....$235 335 .....$210 310 .......$180 2801-inch .......$130 230 .....$115 215 .....$105 205 .........$95 195



36 www.rc-car.com

R/C

CA

RM

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AZ

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In 13th year, R/C Carmagazine continues to lead theway in the radio control industrywith thorough product reviews,unparalleled entertainment valueand maximum advertiser expo-sure to a unique readership. Withemphasis on both print andmultimedia formats, R/C Carmeets the expectations of ourreaders and advertisers,delivering rich content on thenewsstand and on all multimediadevices. Our presence in theR/C consumer’s mind continuesto grow, via expanded printdistribution, social networkingand industry-leading YouTubevideo productions. Let usdesign an advertising packagefor your company that targetsthe consumers you seek tofind—an audience that trusts itsmedia source and spendsmoney on the products in itspages. This is the R/C Carmagazine audience.

QUICK FACTS• Total readership of over 110,000• 58% compete in racing• Readers own an average

of 5 R/C cars• Readers purchase an average

of 3 R/C cars per year• Average Reader spends over $1500

a year on parts & accessories


www.rc-car.com 37

READER PROFILE

What is your gender?Male ..................................................97.7%Female.................................................2.3%Are you married?Yes.....................................................46.5%No......................................................53.5%

What is your age group?10-12...................................................6.3%13-15.................................................10.2%16-19...................................................4.7%20-24...................................................2.4%25-29.................................................11.8%30-34.................................................21.3%35-39.................................................13.4%40-44.................................................14.2%50-54.................................................10.2%55+ ......................................................5.5%

What is your yearly household income?$150k+ ................................................3.3%$120k-149k .........................................5.8%$90k-119k .........................................11.6%$70k-89k .............................................8.3%$50k-69k ...........................................22.3%$30k-49k ...........................................28.1%Under $29k........................................20.7%

What is your highest level of education?High school .......................................53.8%Some college ....................................27.7%College grad......................................14.3%Masters ...............................................2.5%PHD.....................................................1.7%

How man years haveyou been in the R/C hobby?less than 1.........................................13.4%1-2.....................................................12.6%3-5.....................................................27.6%6-10...................................................11.0%11-15...................................................8.7%15+ ....................................................26.8%

Is anyone else in yourhousehold an R/C enthusiast?Yes ....................................................49.2%No......................................................50.8%

Do you participate in organized races?Yes.....................................................50.4%No......................................................49.6%

What type of organizedracing do you compete in?Off-road.............................................67.9%On-road.............................................27.2%Rock crawling .....................................4.9%

How many times per year do you race?50+ ......................................................6.3%40-49...................................................7.8%30-39...................................................4.7%20-29.................................................17.2%10-19.................................................32.8%Less that 10.......................................31.3%

Does anyone elsein your household race?Yes ....................................................12.5%No......................................................87.5%

How many issues ofRC car magazine do you buy per year?Subscribe ..........................................60.9%1-4.....................................................10.9%5-8.......................................................8.6%9-11.....................................................5.5%12 ......................................................14.1%

How many people besides yourselflook though your copy of RC Car?1 ........................................................38.7%2 ........................................................29.8%3 ........................................................14.5%4 ..........................................................6.5%5 ..........................................................2.4%6+ ........................................................8.1%

Please mark which of the followingyou participate in.Mountain biking ................................24.2%Truck off-road....................................14.8%

Dirt bike riding...................................16.5%Snowboarding.....................................7.7%ATV riding ..................................26.4%BMX riding ........................................10.4%

Please mark which of the followingmagazines you buy regularly.Dirt Wheels ........................................28.4%Mountain Bike Action ........................16.0%ATV Action .......................................16.0%Motocross Action ..............................13.6%Dirt Bike.............................................11.1%BMX Plus!............................................8.6%Road Bike Action ................................6.2%

Which other RC magazine do you buyregularly?Radio Control Car .............................39.0%RC Driver...........................................30.9%Xtreme RC Cars ................................30.1%

Do you own an R/C Car?Yes.....................................................97.6%No........................................................2.4%

If yes, how many?1 ........................................................12.2%2 ........................................................16.3%3 ........................................................13.8%4 ..........................................................8.9%5+ ..............................................48.8%

What brand(s) of R/C Car do you own?Traxxas ......................................21.8%Losi....................................................15.9%AE......................................................12.0%HPI ....................................................11.5%Tamiya .................................................7.0%Kyosho ................................................5.9%Other ...................................................5.0%DuraTrax..............................................4.7%OFNA...................................................4.5%Axial.....................................................3.1%Hot Bodies ..........................................2.2%Mugen Seiki ........................................2.2%MRC/Academy....................................1.1%O'Donnell ............................................0.8%Schumacher ........................................0.8%Xray .....................................................0.8%XTM.....................................................0.3%Yokomo ...............................................0.3%

How many of the followingtypes of RC vehicles do you own?Mini and micro...........................16.5%Short course truck ............................13.6%Racing truck elec ..............................11.6%Monster truck elec ............................10.8%On-road elec .......................................9.1%Monster truck nitro..............................9.9%Off road buggy elec ............................8.8%Racing truck nitro................................6.8%Off road buggy nitro ............................4.8%On -road nitro......................................4.5%Large scale gas ...................................3.9%

What is your favorite scale?1/10 scale..................................51.5%1/8 scale............................................30.3%Large scale........................................11.4%Mini/micro ...........................................6.8%

Do you own a nitro-powered RC car?Yes.....................................................66.4%No......................................................33.6%

What brand of nitro engine do you use?Other .................................................26.8%OS Engine..................................21.3%Novarossi ..........................................11.0%HPI ....................................................10.2%Dynamite .............................................5.5%Picco ...................................................4.7%Kyosho ................................................3.9%Ninja ....................................................3.1%RB .......................................................3.1%Sirio .....................................................3.1%GRP.....................................................2.4%Werks ..................................................2.4%XTM.....................................................1.6%Thunder Tiger......................................0.8%Rossi ...................................................0.0%GS Racing ...........................................0.0%Tamiya .................................................0.0%MRC ....................................................0.0%

What brand of fuel do you use?Byron .........................................26.2%Traxxas ..............................................21.4%Other .................................................13.6%O'Donnell ..........................................12.6%Blue Thunder.......................................9.7%Sidewinder ..........................................8.7%Nitrotane..............................................6.8%HPI ......................................................1.0%Mugen Seiki ........................................0.0%Werks ..................................................0.0%

Do you own an electric car?Yes ....................................................86.3%No......................................................13.7%

What type of motor do you use most?Brushless ..........................................58.8%Brushed.............................................41.2%

What brand speed control do you use?Other .................................................21.8%Novak.........................................19.9%Castle ................................................17.9%Losi....................................................10.3%LRP .....................................................9.6%Futaba .................................................7.1%Tekin ....................................................5.1%Dynamite .............................................3.2%DuraTrax..............................................1.9%Hitec....................................................1.9%KO Propo ............................................1.3%Orion ...................................................0.0%Keyence ..............................................0.0%Yokomo ...............................................0.0%

What brand of batteries do you use?Other .................................................26.6%Team Orion ................................10.2%DuraTrax..............................................9.6%Max Amps ...........................................9.6%Reedy ..................................................7.9%Dynamite .............................................7.3%Peak Racing ........................................5.6%Integy ..................................................5.6%Thunder Power....................................4.5%SMC ....................................................3.4%Protek..................................................2.8%Epic .....................................................2.3%Checkpoint..........................................1.7%ProMax................................................1.7%LRP .....................................................1.1%

What type of cells do you use most?NiMH .................................................49.1%Li-Po..................................................37.9%NiCd ..................................................12.1%Li-Ion ...................................................0.9%

What brand of charger do you use?Other .................................................25.2%DuraTrax ....................................18.7%Dynamite ...........................................13.5%Venom .................................................9.0%MRC ....................................................8.4%Novak ..................................................3.2%Tekin ....................................................3.2%Futaba .................................................4.5%Integy ..................................................3.2%Losi......................................................2.6%Checkpoint..........................................2.6%Competition Electronics......................1.9%Team Orion..........................................1.9%Protek..................................................1.3%Reedy ..................................................0.6%LRP .....................................................0.0%MuchMore...........................................0.0%

What brand of radio do you use?Traxxas ......................................25.1%Spektrum...........................................19.7%Futaba ...............................................19.7%Airtronics ...........................................13.7%Hitec....................................................5.5%Other ...................................................7.1%JR........................................................6.6%KO Propo ............................................2.7%

What type?2.4 GHZ .....................................54.2%FM .....................................................26.5%AM.....................................................19.4%

What brand of tires do you use?Pro-Line.....................................33.8%Traxxas ..............................................18.1%Losi....................................................11.4%AKA .....................................................8.9%Other ...................................................8.9%Stock ...................................................6.8%Panther................................................3.8%Kyosho ................................................3.4%Sorex ...................................................2.5%Jaco ....................................................2.1%Werks ..................................................0.4%

Do you own high-quality hex wrenches?Yes.....................................................65.9%No......................................................34.1%

If yes, what brand?Other .................................................22.7%Integy ........................................20.9%Losi....................................................14.5%Hudy..................................................11.8%AE........................................................8.2%RPM ....................................................7.3%MIP......................................................6.4%OFNA...................................................6.4%EDS .....................................................1.8%

How do you personalize your bodies?Paint ..................................................81.8%Vinyl wraps/skins ..............................18.2%

Which of these factors influenced youwhen you bought your RC car?Magazine articleVery important...................................33.6%Quite important .................................26.2%Moderately important........................20.5%Slightly important ................................4.1%Not at all important ...........................15.6%Previous brand experienceVery important...................................42.7%Quite important .................................20.5%Moderately important........................12.8%Slightly important ................................3.4%Not at all important ...........................20.5%Hobby shop recommendationVery important.....................................8.6%Quite important .................................18.1%Moderately important........................22.4%Slightly important ..............................12.1%Not at all important ...........................38.8%PriceVery important...................................31.0%Quite important .................................18.1%Moderately important........................27.6%Slightly important ................................6.9%Not at all important ...........................16.4%Factory race teamVery important...................................10.4%Quite important .................................10.4%Moderately important........................19.1%Slightly important ..............................20.9%Not at all important ...........................39.1%Peer recommendationVery important...................................12.0%Quite important .................................17.1%Moderately important........................29.9%Slightly important ..............................12.0%Not at all important ...........................29.1%Magazine adsVery important...................................14.5%Quite important .................................11.1%Moderately important........................35.9%Slightly important ..............................17.1%Not at all important ...........................21.4%Internet adsVery important...................................14.7%Quite important .................................11.2%Moderately important........................19.8%Slightly important ..............................17.2%Not at all important ...........................37.1%

Do you plan to purchasean RC car this year?Yes.....................................................63.0%Undecided.........................................29.9%No........................................................7.1%

How many RC vehiclesmight you purchase this year?1 ........................................................29.4%2 ........................................................31.0%3 ..........................................................9.5%4+ ........................................................4.0%None ...................................................5.6%Undecided.........................................20.6%


38 www.rc-car.com

What type might you buy?Electric ..............................................50.7%Nitro...................................................27.2%Undecided.........................................22.1%

What kind might you buy?Short course truck ....................18.6%1/8 scale buggy.................................12.3%1/10 scale truck.................................11.8%Monster truck......................................9.8%1/8 scale truggy ..................................8.3%1/10 scale buggy.................................8.3%Undecided...........................................7.8%1/10 scale touring car .........................7.4%Large scale..........................................7.4%Micro/Mini ...........................................5.4%1/8 scale on road ................................2.9%

What brand(s) might you buy?Traxxas ......................................18.9%HPI ....................................................17.0%Losi....................................................15.8%AE......................................................12.9%Kyosho ................................................6.9%Tamiya .................................................4.7%Axial.....................................................3.8%Other ...................................................3.8%Mugen Seiki ........................................3.5%OFNA...................................................3.5%

Xray .....................................................2.8%Schumacher ........................................1.9%Dura trax .............................................1.6%HB .......................................................1.9%XTM.....................................................0.6%MRC/Academy....................................0.3%

YOU AND TECHNOLOGY

Do you own a Smartphone?Yes.....................................................46.0%No......................................................54.0%

If yes, what brand?Blackberry .........................................27.1%iPhone ...............................................25.4%LG........................................................5.1%Motorola ............................................18.6%Samsung ...........................................11.9%Other .................................................11.9%

Do you surf the web on your phone?Yes.....................................................79.4%No......................................................20.6%

Do you download apps?Yes ....................................................66.2%No......................................................33.8%

Do you pay for your apps?Yes.....................................................36.6%No......................................................63.4%

How many days per weekdo you use the internet?7 ........................................................52.8%6 ..........................................................9.6%5 ........................................................10.4%4 ..........................................................6.4%3 ..........................................................7.2%2 ..........................................................3.2%1 ..........................................................6.4%0 ..........................................................4.0%

What type of internet connectiondo you have?Dial-up/56k..........................................8.9%DSL ...................................................37.4%Cable.................................................53.7%

How often do you look atRC related websites?Everyday ...........................................38.7%5-6 times/week .................................16.9%3-4 times/week .................................17.7%

1-2 times/week .................................18.5%Rarely ..................................................8.1%

Have you ever purchaseda product online?Yes.....................................................91.1%No........................................................8.9%

What speed processordoes your computer have?3+GHz ...............................................31.9%2-3 GHz.............................................43.7%1-2 GHz.............................................20.2%Less than 1 GHz..................................4.2%

What type of screen do you have?LCD/flat panel ...................................86.2%CRT ...................................................13.8%

What size screen do you have?22+"...................................................21.0%19-22" ...............................................21.8%17-19" ...............................................33.9%15-17" ...............................................23.4%

R/C

CA

RM

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COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2010 .............10-4-2010 .......10-11-2010 .......11-25-2010February 2010............11-2-2010 .........11-9-2010 .......12-30-2010March 2010................12-2-2010 .........12-9-2010 .........1-27-2011April 2010.....................1-4-2011 .........1-11-2011 .........2-24-2011May 2010 .....................2-1-2011 ...........2-8-2011 .........3-31-2011June 2010 ....................3-2-2011 ...........3-9-2011 .........4-28-2011July 2010......................4-1-2011 ...........4-8-2011 .........5-26-2011August 2010.................5-3-2011 .........5-10-2011 .........6-23-2011

September 2010 ..........6-2-2011 ...........6-9-2011 .........7-28-2011October 2010...............7-1-2011 .........7-11-2011 .........8-25-2011November 2010 ...........8-2-2011 ...........8-9-2011 .........9-22-2011December 2010 ...........9-1-2011 ...........9-9-2011 .......10-27-2011January 2011 .............9-30-2010 .........10-7-2011 .......11-24-2011February 2011............11-1-2011 .........11-8-2011 .......12-29-2011March 2011................12-2-2011 .........12-9-2011 .........1-26-2012










GENERAL ADVERTISING RATESBLACK & WHITE 1X 3X 6X 12X1 Page .........................$1995 .........$1925 ...........$1835...........$17502/3..................................1595 ...........1530 .............1465.............13951/2..................................1295 ...........1250 .............1195.............11351/3....................................995 .............960 ...............915...............8751/4....................................795 .............770 ...............735...............6951/6....................................555 .............540 ...............515...............490BLACK & ONE COLOR1 Page .........................$2285 .........$2190 .......... $2095...........$19902/3..................................1820 ...........1740 .............1670.............15901/2..................................1485 ...........1420 .............1355.............12901/3..................................1140 ...........1090 .............1040...............995FOUR-COLOR1 Page .........................$2750 ........ $2635 ...........$2515...........$23952/3..................................2195 ...........2095 .............2010.............19151/2..................................1790 ...........1710 .............1635.............15551/3..................................1375 ...........1316 .............1255.............1195

www.rc-car.com 39



To reserve space, send copy and remittance to: SHOWCASE ADVERTISING,R/C Car, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355


1/6 page ...$425 575 .....$400 450 .....$385 535 .......$350 4953-inch .......$345 470 .....$325 450 .....$305 430 .......$270 3952-inch .......$250 350 .....$235 335 .....$210 310 .......$180 2801-inch .......$130 230 .....$115 215 .....$105 205 .........$95 195



40 www.hi-torque.com

File Types Accepted: Animated GIF or JPG, Flash SWFAd File Size: 20k maximum: GIF/JPG, 30k maximum: FlashAnimation: YesFor animated GIF / JPG / Flash / SWF ads which contain the following:a. maximum number of complete frame sequence

rotations: 3b. maximum 4 frames per sequencec. minimum time between each new frame within eachsequence: 2 seconds.maximum: 10 seconds

- Instant press releases forour media partners.

- Immediate product reviews.- Team race results.- Sponsored events.- New hires, etc.

Video: No Audio: No Third Party Ad Serving: YesAd Lead Time: Three business days for review and testing.

Minimum three months commitment required for all website advertising,Call for pricing.

Dirt BikeMotocross Action

Dirt WheelsATV Action

Mountain Bike ActionRoad Bike Action

BMX Plus!R/C Car

PACKAGE 1 PACKAGE 2 PACKAGE 3 PACKAGE 4 PACKAGE 5 PACKAGE 6$1000 $800 $700 $600 $500 $250$2000 $1750 $1250 $1000 $500 $250$750 $650 $550 $400 $300 $200$750 $650 $550 $400 $300 $200$2000 $1750 $1250 $1000 $500 $250$2250 $2000 $1500 $1250 $750 $375$1000 $875 $625 $500 $250 $125$750 $650 $550 $400 $300 $200

Package 1: Includes Positions 1 & 7Package 2: Includes Positions 2 & 8 (RBA only)Package 3: Includes Positions 3Package 4: Includes Positions 4Package 5: Includes Positions 5Package 6: Includes Positions 6

All of Hi-Torque’s websitesexperienced double-digit growthduring 2009! Sharing the magazine’ssame strong editorial mix of hardcore,credible product testing,instantaneous news, race results andcommentary have made Hi-Torque’swebsites a must-view for the seriousenthusiast. If you have a product thatsells in multiple market places, Hi-Torque can generate publicity inbicycle, ATV, off-road motorcycle andthe radio controlled car market. Besure to ask your accountrepresentative about combining yourprint and web advertising into a multi-media program that will bring youbuyers.

Mountain Bike Action's websiteis a daily dose of breaking news, raceaction and extensive product testingfrom around the world. Since 1986,MBA has been the number one sourcein the mountain bike industry, but wedon't stop there. Search our archivesand find bike tests, how-to technicalfeatures, riding and training tips—useful nuts-and-bolts information forfirst-time riders and hardcoreenthusiasts alike. If it has to do withmountain bikes and you can't find it onwww.mbaction.com, post it on ourforums and we'll find it for you.

The RBA website has beenassembled by a true global staff to keepRoad Bike Action readers informed ofthe latest world racing news, productnews and endless technical information

provided by photographers RobertoBettini and Yuzuru Sunada, contributingeditor Paolo Galloni and others. Thewebsites voice is an amalgamation ofthe “who’s who” of the sport: Bob Roll,Ted King, John Eustice, ZapataEspinoza, Dorothy Wong, Kansas Bob,Chris Henry and the technical expertiseof Richard Cunningham.

Motocrossactionmag.com is Hi-Torque’s largest site with over 232,000visitors per month, growing over 55percent last year alone. The siteshares the same unassailablecredibility Motocross Action hasearned over the last 30 years, and hasan incredibly diverse mix of up-to-the-minute industry news, product testsand visitor questions.

Dirtbikemagazine.com covers allaspects of the off-road market fromthe latest race coverage, to the newestmotocross bike the staff has thrown aleg over. In addition, Mr. Know-it-Allanswers your questions on aconsistent daily basis. No otherwebsite covers the off-road market socompletely, with website visitors morethan doubling this year.

R/C Car magazine's following oftech-savvy RC enthusiasts representsthe most attentive and fastest-growingaudience in the industry. R/C Carmagazine is on the cutting edge ofmultimedia production and socialmedia promotion. With popular,acclaimed videos on YouTube as wellas one of the industry's largest

followings on Twitter, rc-car.com willhelp you further publicize and growyour company, which ultimately leadsto a revenue-generating response.

Dirtwheelsmag.com andatvaction.net cover all aspects of theATV experience, from mini ATVs all theway up to modified UTVs and more.The digital Dirt Wheels crew will bringyou the test results plus behind-the-scenes action right to your computer.Being the oldest ATV magazine in thebusiness, our staff has the experienceto know what readers are looking for,and they deliver. Our website is asdiverse as our magazine, with where-to-ride features, race coverage, tests,videos and much more.

bmxplusmag.com is designed toprovide today’s enthused riders andcollectors with up-to-the-minute eventcoverage, news and product releasesso they never feel out of touch whilewaiting for their monthly print magazine.In addition to current events, we alsooffer exclusive bike tests, world-classaction photography and mechanicaland trick how-to’s to ensure one’s ridingnever has to slow down while you waitfor the mail to come through. Readerscan also take full advantage of theirability to contact us directly and havetheir questions answered by the pros,BMX art posted to the site or even havetheir bikes showcased in our “Readers’Rides” section. Really impatient readerscan also follow us on Twitter for instantnews and updates.

WEBSITEADVERTISING&PLACEMENT

dirtbikemagazine.com • motocrossactionmag.com • dirtwheelsmag.com • atvaction.net •mbaction.com • roadbikeaction.com • bmxplusmag.com • rc-car.com •

WEBSITE BENEFITS : WEBSITE ADVERTISING REQUIREMENTS :

ADVERTISING PACKAGES :

WEBSITE ADVERTISING PACKAGES :


WWEEBBSSIITTEESS BBAANNNNEERR PPOOSSIITTIIOONNSS

PPOOSSIITTIIOONN 11:: Home Page & 100% Internal Pages: Leaderboard ad / 728 x 90 pixels

PPOOSSIITTIIOONN 22::Home Page & 100% Internal Pages:300 x 100 pixels Half Banner ad:

PPOOSSIITTIIOONN 33::Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

PPOOSSIITTIIOONN 44::Home Page & 100% Internal Pages: 300 x 250 pixels Half Banner ad:

DDIISSCCOOUUNNTTSS1) Web only Advertisers If you add a second website 10% discount on both placements.

2) Web only AdvertisersIf you add all three websites 15% discount on all placements.

3) In Paper Magazine & adding 1 website15% off website placements.

4) In Paper Magazine & adding 2 websites20% off website placements.

1

7

www.hi-torque.com 41

RROOAADD BBIIKKEE HHOOMMEE PPAAGGEE:: TTEECCHH PPOOSSIITTIIOONN

8

2

3

4

5

6

PPOOSSIITTIIOONN 55::Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad

PPOOSSIITTIIOONN 66::Home Page & 100% Internal Pages:300 x 100 pixels Half Banner ad:

PPOOSSIITTIIOONN 77::Home Page & 100% Internal Pages:Skyscraper ad / 160 x 600 pixels

SSPPEECCIIAALL PPOOSSIITTIIOONN 88::300 x 100 pixels half banner ad: Home Page Tech position (Left Hand Home Page Column adjacent to Tech Section) Road Bike Action Only.


DIG

ITA

LM

AG

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ES

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HA

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AL

REQ

UIR

MEN

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AVAILABLE ON

iPAD &iPHONE™ ®

MECHANICAL REQUIREMENTSPAGE SIZING STANDARD SIZES (in inches)

WIDTH HEIGHT1 PAGE

BLEED....................8.125 ...........10.75TRIM.......................7.875 .............10.5LIVE/SAFETY.........7.375 ................10

2 PAGE*BLEED..................16.25 ...........10.75TRIM.....................15.75 .............10.5LIVE/SAFETY.......15.25 ................10

2/3 PAGE.......................................4.5 ...........9.625

WIDTH HEIGHT1/2 PAGE:

Horizontal bleed...8.125 ...........5.375Trim......7.875. .............5.25Live......7.375. ..................5

Vertical ......................4.5 .............7.25

1/2 PAGE HORIZONTAL SPREAD*BLEED...................16.25 .............5.75TRIM......................15.75 .............5.25LIVE/SAFETY........15.25 .............4.75

1/3 PAGE:“Horizontal” ..............4.5 .............4.75“Vertical”............. ..2.125 ...........9.625

WIDTH HEIGHT1/4 PAGE:

“Horizontal” only .....4.5 ...............3.5

1/6 PAGE:“Horizontal” ..............4.5 .............2.25“Vertical” ...............2.125 .............4.75

SHOWCASE3-inch ........................2.125.........3.43752-inch ........................2.125 .............2.251-inch ........................2.125 ..................1

* GUTTER ALLOWANCE: please allow3/8”minimum left and right of gutter.

* There should be an allowance of at least3/8" inch of margin between live matter(type, etc.) and the trimmed edge

of page of gutter. All critical type (phonenumbers, address, legal lines) must be heldwithin 1/2" from the trim line.

AD SIZING CHART & COMPARISON


• Bookmark pages so you can quicklyfind your favorite stories.

• Page notes allow you to make notesthat you can refer back to later.

• All the content can be searchedfor through keywords.

• New! Higher-resolution photos to see all the details.

• Send your friends a copyso they can see what they’re missing.

• Link directly to manufacturers’ websitesfrom stories and advertisements.

• Save each issue to your computerso you can view it any time you want.


CANCELLATION &NON-FULFILLMENT

Agreement may be canceled by the ad-vertiser or his agent prior to its full term withthe following provisions: Cancellation mustbe made in writing and must be receivedbefore closing date. If cancellation is re-ceived after closing date, buyer is responsi-ble for full payment of that insertion. In theevent of cancellation, the rate is to be ad-justed (“short-rated”) accordingly.

CREDIT INFORMATIONOrders subject to approval of buyer’s

credit by the Publisher. Credit limit to be es-tablished by the Publisher. New advertisersmust accompany order/contract with com-pleted credit application and payment forthe first three insertions. Accounts are con-sidered delinquent if not paid 30 days afterinvoice date. All open invoices over 90 dayssubject to loss of agency commissions.Delinquent accounts may be subject toservice charge of 2% compounded monthlyon the unpaid balance.

TERMS & COMMISSIONSTwo percent (on net) cash discount for

payment within ten days of invoice date.Net 30 days. This discount is not availableto advertisers who take the fifteen percentprepay discount. Billings are made aftercompletion of printing. Fifteen percent torecognized advertising agencies (insertionorders required). In order to be eligible foragency discount, agency must take final re-sponsibility for payment of all ads placedthrough agency. New advertisers must paytheir first three insertions in advance. Pay-ment will be due on material deadline ofeach issue.

PRINTING PROCESSCOVERS & INTERIORS: Web offset lith-

ograph. BINDING: Call for binding specifi-cations. BMX Plus! and 4-Wheel ATV Actionare saddle stitch. Dirt Bike, Motocross Ac-tion, Mountain Bike Action, Dirt Wheels,R/C Car and Road Bike Action are perfectbound. Dirt Bike is subject to change fromperfect binding to saddle stitch issue toissue. Please contact Hi-Torque for exactbinding schedule.

PREFERRED MATERIALAll Hi-Torque Publications ads are

processed as " Computer to Plate". Send allHi-Torque publication ad material as highresolution PDF files with a hardcopy, or 4color proof. This is a savings to our adver-tisers - NO MORE FILM. However, Ad ma-terial no longer can go direct to the printer.We must process all ad material here at Hi-Torque.

ELECTRONIC FILES &REQUIREMENTS

Ads submitted as Electronic Files need tobe at Hi-Torque Publications on the MaterialDeadline; no extensions will be given forElectronic Files.

• DISK MEDIA: CD, DVD • PROGRAMS: Pre-ferred—QuarkXPress (with complete collectfor output) Adobe® Photoshop (flattened filesonly), Adobe® Illustrator (with fonts convertedto outlines & all images embedded) andAdobe® InDesign (with complete collect foroutput) Be aware when supplying complex In-Design files, containing multiple transparencyand drop shadow effects, may cause prob-lems with final output.Send as a closed file: PDF If electronic

files are sent as Native Desktop (open files)Hi-Torque Publications will charge any costthat might be incurred to produce the sup-plied advertisement. For digital files contain-ing a CT image, resolution should be 300 dpi.Bitmap images must have a resolution of2400 dpi and contain links to placement files.There will be production charge for this serv-ice.ALL DIGITAL FILES MUST be accompa-

nied by a proof. Acceptable digital 4/colorproofs are matchprint, Kodak Approvals orEpson. Color laser or ink jet proofs will beused for content only. Color laser or ink jetproofs not acceptable for color proofing orpress check. Publisher cannot be held re-sponsible for content or reproduction quality ifa proof does not accompany the digital file.The Publisher does not accept any liability forads that are posted to FTP site or E-Mailed.

Send material to: Eric Harter AdvertisingProduction Manager Phone: (661) 367-2114Hi-Torque Publications, 25233 Anza Drive, Va-lencia, CA. 91355 • Advertisers will becharged $100 to have a proof made if one isnot supplied.

APPLICATIONREQUIREMENTS• Save all image files as EPS files (Encapsu-lated PostScript) • FONTS: Supply all Fontsused in separate font folder—both screen &printer fonts.

DO NOT USETRUE TYPE FONTS!• Send all support files, including all high-res-olution files of logos, photos, and trademarks.• Convert all RGB files (computer color)to CMYK (four-color process for print).• Prepare all full page ads with 1/8 inch bleed.• Send a disk & printed file directory witheach ad submitted.• Send a current laser print or hard copyprint-out with each ad. If the file iscorrupted, we have a visual to re-create yourad. This will be done at an additional cost tothe advertiser.The integrity of electronic files submitted to

Hi-Torque is the responsibility of the adver-tiser. Hi-Torque is not responsible for any sub-sequent loss of, or damage to, electronicmedia. Electronic files submitted to Hi-TorquePublications should be back-up or archivalcopies, NEVER original or sole examples.

AD PRODUCTIONAny maintenance or recreation of corruptedfiles will be billed to the advertiser or hisagency at the current time and labor produc-

tion rate. Any 4/color advertising that doesnot have an acceptable 4/color proof, we willpull a press proof and charge the cost backto the advertiser.

LATE ADS• All materials received after the MaterialDeadline are considered late ads and will becharged a Late Charge: $65.00 per page.• Material received late and needingproduction work such as: copy change, keycode changes etc., will be charged both alate charge and a production charge.• Ad material received late but not toHi-Torque’s specifications will be charged alate charge for processing file.

SHIPPING INSTRUCTIONS• All advertising materials are to be sent toHi-Torque Publications, Attn: AdvertisingProduction Manager, 25233 Anza Dr.,Valencia, CA 91355.• All ads must be received and processed byHi-Torque Publications. No late adscan go direct to the printer.

CONTRACTREGULATIONSRates are subject to change upon notice

from the Publisher. Publisher guarantees thatsigned orders and contracts will be honoredat contract rate in the next issue following theannouncement of a rate increase. Advertisingin issues subsequent to such an increase willthen be billed at prevailing rates. At the timea rate change becomes necessary, advertisermay cancel as of the effective increase datewithout short rate. If an order and/or new ma-terial is not received by the closing date for acontracted insertion—and in absence of writ-ten instructions to the contrary— Publisherwill repeat the last advertisement run. Hemay at his discretion, however, omit the ad orrun substitute copy. The buyer is neverthe-less responsible for payment in full for thescheduled insertion.

COPY REGULATIONSThe Publisher reserves the right to accept

or reject all advertising copy which at his dis-cretion is deemed objectionable, obscene,profane, pornographic or detrimental to theindustry whether or not the ad had previouslybeen accepted and/or published. The adver-tiser assumes full responsibility for the con-tent of all advertisements. Hi-Torque is notresponsible for any production charges in-curred with the changing of an ad to meetour standards. If you have any doubts aboutyour ad copy being accepted, please contactyour advertising representative as soon aspossible.

GENERAL PROVISIONSKey numbers are not guaranteed. No re-

bate allowed for errors due to the insertion ofwrong key numbers or codes. The Publisherreserves the right to void any contract if thefirst insertion is not used within three months.All material not called for after one year willbe destroyed.



FIVE WAYS TOSURE-FIRE EDITORIAL

• Fire Off a Press Release:E-mail a high-resolution, 300DPI or larger JPG and a textdocument explaining yourproduct, the price, and where itis for sale. The e-mail addressesto the editors are below; send acopy to one of Hi-Torque’sAdvertising Account Executivesif you are working with one. Youcan also send it on a CD, whichis a bit more permanent,archived, and may be used anumber of times.

• Send in a Product forTesting: Our magazines areabout products, so if you feelstrongly about your product,send it to the appropriate maga-zine(s) for a long-term test. It’snot instantaneous, but hundredsof today’s successful companies

started with a single productevaluation in a Hi-Torquemagazine. Feel free with boththe press release and a productto follow up by phone with theeditors and advertisingdepartment.

• Just Give Them a Call:Contact the editors by phoneand ask about upcomingopportunities for your productor service. They are a wealthof information and are alwayslooking for new products andangles to write about.

• Meet Them at the Track;They’re Always Testing:Contact the editors and offer tomeet them at the track toshowcase your product or testbike. After all, they have to filla new magazine every monthand need to find new productsto write about.

• Products and Markets areConstantly Changing: Keepthe editors abreast of what’snew with your product and howit addresses the problems thatarise as the model year andseasons progress.

A SPOTTER’SGUIDE ON WHERE TOGENERATE PUBLICITY

• Dirt Wheels“Over the Bars”: short newspieces on events, race results,new models, new products,industry gossip, industryhirings; “Dialed In”: a question-and-answer column wherereaders ask questions andmany times products arementioned as solutions; “HotStuff”: standard four-colorproduct/new product section.

• Motocross Action“On the Mainjet”: industrynews, products, events andresults; “Dream Jobs”: profilesthree people per month fromthree different companies;“What We Want”: a popularsection with photos of coolstuff on the MXA must-havelist; “Hit Parade”: standardproduct/new product section.“Ask the MXPerts”: readerquestion section whereproducts are frequently shownas solutions to problems.

HOW TO GENERATE PROFITABLEPUBLICITY IN A HI-TORQUE MAGAZINE

You’ve probably always wondered what the firststep is in getting your product or service featured ina magazine, and why you see some companies con-sistently in the book and some not at all. Well, thetruth is, we love to write about products, and the

companies you see the most work the hardest atgetting information to the editors—it could just aseasily be you! Below are all the details you’ll need tohelp your product be seen by hundreds of thou-sands of magazine readers.



• ATV Action“Inside Scoop”: industry news,products, events and results;“Shopping Club”: standardfour-color new product section.

• Dirt Bike“Roost”: industry news,products, events and results;“Hot Seat”: short productevaluations, usually three to apage; “New Products”: standardnew products section; “Mr.Know It All” reader questionsection with products constantlyused as solutions; “Bits &Pieces”: humorous industrypiece that often containspictures of industry personalities.

EDITORIAL OPPORTUNITIESAVAILABLE IN ALL TITLES

• Event Buyer’s Guides:Examples are Christmas GiftGuides, Winter Product Guide,and Indianapolis Trade Showhighlights.

• Project Motorcycle:All magazines feature bothmodified sport recreationalvehicles and race machines.These fall into two categories:

1) Built by outside tuners,2) Built by the editors of themagazine. We can give you alist of tuner names and contactinformation if you would like toapproach them and becomeinvolved in their upcomingprojects. Regarding our editors,we can encourage them toincorporate a system orproduct specific to the project

when it’s applicable.

• Product Specific Buyer’sGuides: Buyers guides aimedat product categories, like oil,tee-shirts, motor parts. The listis endless.

• Websites: We can get bothproduct-specific and event-specific information up on thewebsite for all magazinesalmost instantaneously.

BEST FORMATFOR PUBLICITY

E-mail: E-mail 300 DPI JPGs tothe appropriate editor andaccount executive.Send CD: In addition toe-mail, which is best forinstantaneous publicity, youshould periodically sendproduct images and informationto each magazine on a CD. Theyall have storage libraries and useimages multiple times from agiven CD. The e-mail releasesare much less permanent.



AAddaamm BBoooo

tthh

[email protected]

Dirt Bike

Ron [email protected]

Dirt Bike & Dirt Wheels

EDITORIAL CONTACTS

Tom Webb [email protected]

Dirt Bike

Jody Weisel

[email protected]

Motocross Action

John [email protected] ActionJohn Min

ert

[email protected]

Motocross Actio

n

Cain Smead

[email protected]

Dirt Wheels

Brad Howe

[email protected]

Dirt Wheels

Tim [email protected] Action

Joe [email protected] Action Cody Hooper

[email protected]

ATV Action



Zapata Es

pinoza

[email protected]

Motocoss

& RoadBike

Action

NOW IT’S UP TO YOU!You don’t have any excuses—

get busy! One of the mostproductive aspectsof Hi-Torque’s titlesis they are targetedat multiple marketplaces. Your productmight fit in the mo-tocross market andat the same time theATV niche—we canhelp you with both,it’s like one stopshopping. Give us acall and let us help!

RRyyaann [email protected] Bike Action

JJiimmmmyy MMaacc

[email protected]

Mountain Bik

e Action

JJeerreemmyy PPaavviiaa

[email protected]

BMX Plus!

JJaassoonn YYuu

[email protected]

R/C Car

AAaarroonn WWaallddrroonn

[email protected]

R/C Car

SStteepphheenn [email protected]/C Car

MMiicchhaaeell [email protected]

Road Bike Action

BBeenn [email protected]

BMX Plus!

RRiicchhaarrdd [email protected]

Mountain & Road Bike Action



ADVERTISING DEPARTMENTROBERT REX - National Advertising Director(661) 367-2109, [email protected]

DERRECK BERNARD - Advertising Account Manager(661) 367-2153, [email protected]

ROBB MESECHER - Account Executive(661) 367-2105, [email protected]

JEROME DZIECHIASZ - Account Manager(661) 367-2117, [email protected]

JOHN BARILA - Account Executive(661) 367-2106, [email protected]

LISA BECKWITH - Account Administrator(661) 367-2112, [email protected]

ERIC HARTER - Advertising Production Manager(661) 367-2114, [email protected]

TENI ELYASI - Advertising Production Coordinator(661) 367-2103, [email protected]

JENNIFER EDMONSTON - Advertising Production Coordinator(661) 367-2143, [email protected]

HI-TORQUE PUBLICATIONS, INC.25233 Anza Drive Valencia, CA 91355phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com


Documents

2011 Media Guide