Recruiting and Serving Promising Students

off ice of enrollment management | 2011 a n n u a l r e p o rt

“Our record enrollment figures across the university and

at most of our campuses are just the latest evidence that more and

more families are finding value in an Indiana University education.”

President Michael A. McRobbie, August 2011

and Director of Financial Aid, and Roland Cote, Associate Vice Provost and Registrar. Key staff members are serving as interim directors in these offices.

• OEMstaffcollaboratedwithcampusanduniversity-widepartnerstodesignandreleasetheFLAG—EarlyAlertSystem(EAS)totrackstudents’classattendance,participation,performance,andtoverifyenrollment—alltoenhanceIU’sabilitytoprovideappropriateinterventionstohelpstudentspersist.

• Additionally,throughcampuspartnerships,OEMstaffprovidedIUBstudentswithcampusengagementopportunitiesintheareasofleadership,careerdevelopment,artsandculture,outdooradventure,andservice/sustainability,alongwithprovidingtheappropriatetransitionalexperiencetocollege.

ThisAnnualReportisdividedintotwoareas,Recruiting and Serving students.

RecruitingIntheRecruitmentsectionofthereport,welookcloselyattheworkthatwentintoenrollingourexceptionalincomingclass.OEMstaffmembersteamedwithavarietyofcampusandexternalpartnerstomaketheconnectionsthatultimatelyconvincedthesepromisingstudentstochooseIUBloomingtonoverotherschools.

ServingIntheServicesection,thereportdetailsthevariedeffortsofOEMstafftostrengthenourservicetostudents,faculty,andstaff,alldevelopedtoenhancestudentpersistenceandgraduationfromIUB.

I’mimmenselyproudofwhattheOEMteamofdedicatedprofessionalshasaccomplished,andIthankthosecampuspartnerswhoworkedwithusthisyear.Ialsothankyoufortakingthetimewithmetolookbackandappreciatetheirefforts.

Additionally,I’mproudoftheirwillingnesstoembracethecontinuingchallengeofmaintainingandpromotingtheuniversity’swell-earnedreputationforexcellence.WewilldoallthatwecantohonorthecommitmentweallsharetoIU’scontinuedexcellence.

Sincerely,

DavidB.Johnson,ViceProvost,OfficeofEnrollmentManagement

StudentswhopersistandgraduatefromIU…thatisourvisionfortheOfficeofEnrollmentManagement(OEM)andtheareasthatcomprise

OEMatIndianaUniversityBloomington(IUB).

InthisAnnualReportyouwillfindthestories,reports,anddatathathighlighttheoutstandingworkperformedforourstudentsbymycolleaguesintheOfficeofEnrollmentManagement.ThisworkandtheoutcomesarenotachievedinisolationandaretheproductofcombinedworkwithinOEMandthroughpartnershipswithstudents,faculty,andstaffacrossthecampus.

Thefollowingarejustafewnoteworthyhighlights.

• ThestudentsenteringIUBinthefall2011are members of one of the most academically promisingclassesinIUhistorywithanSATaverageof1201andamedianGPAof3.69.

• ThisclassalsorepresentsthebrightestgroupofresidentstudentstoeverenrollatIUBwithanSATaverageof1186andamedianGPAof3.73.

• WeareworkingtokeepIUaffordable,andinarecentsurvey,78%ofadmittedstudentsconsideredIUtobeasignificantfinancialvalue.Additionally,meritfinancialaid/scholarshipsdonotjustawardmeritatIUB.Fortypercentofthestudentswhoreceivedmeritaidalsohadfinancial need.

• OEMprovidedareporttotheEducationalPoliciesCommittee(EPC)andtotheBloomingtonFacultyCouncil(BFC)whichconfirmedthatstudentsenrollingatIUBforfall2011wereoverwhelminglymeeting the admissions standards as set forth by theBFCin2006.

• OEMstaffparticipatedindatacollectionandbenchmarkingfortheIUBbenchmarkingprojectforStudentServiceswhilecollaboratingonthesharedservicesinitiativealongwithdeterminingthebestapproachforaone-stopstudentservicesareaforefficientandeffectivestudentservices.

• IncollaborationwiththeUniversity’semphasistostrengthenourglobalreach,weworkedtotransitiontheIUBOfficeofInternationalAdmissionstotheOfficeofInternationalServicesto meet strategic international goals.

• TwosignificantstaffmembersinOEMretiredthisyear—SusanPugh,AssociateViceProvost

Intro

duct

ionRecruiting and

serving promising students ...

1

Thisyear’sincomingclassatIUBloomingtonissingularlyimpressive—andnotonlybecauseofitsnear-recordnumbers.True,at7,424students,thisyear’stotalisthehighestsince2008’slargest-everincomingclassof7,564.ButasProvostandExecutiveVicePresidentKarenHansonpointsout,merefigurescan’tcapturetheacademicexcellenceandimpressivediversityofthisyear’sfirst-yearstudents.

“IamdelightedtowelcomeanotheroutstandinggroupofstudentstotheBloomingtoncampus,”Hansonsaid.“MembersoftheClassof2015comefrommanydifferentbackgroundsandbringwiththemaremarkablerangeoftalents,experiencesandinterests.”

PresidentMichaelA.McRobbieechoedthesentiment.“OurrecordenrollmentfiguresacrosstheuniversityandatmostofourcampusesarejustthelatestevidencethatmoreandmorefamiliesarefindingvalueinanIndianaUniversityeducation,’’McRobbiesaid.“Inadditiontosettingnewmarksforenrollment,wearewelcomingoneofthestrongestfreshmenclassesintheuniversity’shistory,whichincludesagreatershareofIndiana’stophighschoolgraduatesthaneverbefore.”

ThisimpressivegroupofnewstudentsalsoreflectsthehardworkofstaffmembersinOEM,whomadeittheirmissiontoseekout,recruit,enroll,serveandsupporttheselatestmembersoftheIUfamily.

AfewfactsshouldservetoputOEM’sachievementinperspective—andbegintopaintapictureofatrulyremarkableclass.

• TheaverageSATscoreforallfirst-yearstudentsis1201,thesecond-highesteverandjusttwopointsshyoftherecordsetin2009.(ThesefiguresincludescoresforstudentswhotooktheACTexam,convertedtotheequivalentSATscore.)

• Theiraveragehighschoolgrade-pointaverageis3.69ona4-pointscale.

• Thenumberofhigh-schoolvaledictoriansroseto157,thehighest total ever.

• Theincomingclassincludes84NationalMeritScholars,ourlargesttotalever.Thesestudents—whocomefromIndiana,Illinois,Ohio,Texas,Kentucky,Minnesota,NewJersey,NewYorkandTennessee—haveanaverageGPAof3.97andanaverageSATscoreof1490.

• 12.8percentofthisyear’sclassaremembersofU.S.minoritygroups(AfricanAmerican,AsianAmerican,HispanicorNativeAmerican).Whenweincludethe3.0percentofstudentswhoreportedtwoormoreraces,ttheshareforU.S.minorityis15.8percent—atotalof1,175membersoftheincoming class.

Incoming class exceeds an ever-increasing standard

Inco

min

g Cl

ass P

rofil

e

ProvostKarenHanson,IUSeniorCoronnaLewis,andViceProvostforEnrollmentManagementDavidJohnsonatthegraduationcelebrationforthefirstclassof21stCenturyScholarshipCovenantrecipients.

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• Arecord10.2percentofthemembersofthisfirst-yearclassareinternationalstudents;that’s754newstudentsfromaroundtheglobe.

• TheaverageSATscoreforIndianaresidents in the incoming class is 1186,upfivepointsfromlastyearandthehighesteverforin-statestudents.

• Theaveragehighschoolgrade-pointaverageforin-statestudentsis3.73.

• 40.7percentofnewin-statestudentswereinthetop10percentoftheirhigh-schoolclass,thesecondstraightyearthefigurehastopped40percent.

• TheshareofIndianastudentswhocompletedthestate’sacademichonorsdiplomawas86.7percent,makingthisthefourthstraightyearthatthispercentagehasincreased.

Thesenumbers,impressiveastheyare,onlytellpartofthestory.ThestorybecomesclearerwhenoneconsidershowmuchIUBloomingtondidtoeasethefinancialburdensoffamiliesduringthesedifficulteconomictimes.Evenwhileenrollingoneofthemostacademically talented and diverse classes of in-statestudentsintheUniversity’shistory,wearealsoprovidedarecordamountofneed-based aid.

Forexample,fiveyearsago,thecampusprovided$1.2millionforthe21stCenturyScholarsCovenantprogramand$1.16millionforthePellPromiseprogram.Thisyear’sexpendituresareprojectedtobe$8.7millionfor21stCenturyScholarsCovenantand$1.8millionforPellPromiseforallcohorts.Thisrepresentsa345percentincreaseinfundingfortheprograms,whichcombinewithstateandfederalfundstomeetlow-incomestudents’fullcostofattendingIU.

Insum,thisyear’sgroupofbeginningstudentsistrulyaclassofdistinction—recruitedandservedbyadistinctivegroupofenrollment-managementprofessionals.

15,000

17,500

20,000

22,500

25,000

27,500

30,000

32,500

35,000

37,500

40,000

2004 2005 2006 2007 2008 2009 2010 2011

*For Fall 2010, the increase in applications was the result of "College Go Week' where Indiana students could apply to Indiana colleges free of charge.  

Applications to IU Bloomington

21,132

35,21936,719*

33,01131,177

29,059

24,169

21,974

40,000

37,500

35,000

32,500

30,000

27,500

25,000

22,500

20,000

17,500

15,000

*ForFall2010,theincreaseinapplicationswastheresultof‘CollegeGoWeek’whereIndianastudentscouldapplytoIndianacolleges

free of charge.

6,352

6,949

7,253 7,198

7,564

7,327

7,020

7,424

6,000

6,200

6,400

6,600

6,800

7,000

7,200

7,400

7,600

7,800

2004 2005 2006 2007 2008 2009 2010 2011

Undergraduate Beginners

6,352

7,1987,253

6,949

7,564

7,327

7,020

7,424

Applications

Beginner & Total Enrollment

29,062 29,120 29,258 29,734 31,087 32,000 31,892 32,041 -

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2004 2005 2006 2007 2008 2009 2010 2011

Undergraduate Total Campus

37,821 37,958 38,247 38,990

40,354

42,347 42,464 42,731

Total Undergraduate and Campus Enrollment(Campus includes Undergraduate, Graduate, Professional and NonDegree)

3

4,145

4,567 4,393

4,233

4,679 4,666

4,421 4,606

2,207

2,382

2,860 2,965

2,885

2,661 2,599

2,818

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2004 2005 2006 2007 2008 2009 2010 2011

Resident

Nonresident

65.7% 60.6% 58.8% 61.9% 63.7% 63.0% 62.0% Share 65.3%

Undergraduate Beginners by Residency

22.7% 25.1%

27.1%

30.6% 31.3%

35.6% 38.1% 37.0%

56.0% 56.8%

61.3%

67.6% 68.8%

71.8% 73.8% 74.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

2004 2005 2006 2007 2008 2009 2010 2011

Top 10% Top 25%

704

814 808 818

923

971

1,140

1,175

500

600

700

800

900

1,000

1,100

1,200

2004 2005 2006 2007 2008 2009 2010 2011

11.1% 11.7% 11.1% 11.4% 12.2% 13.3% 16.2% 15.8%

3.38 3.39

3.52

3.59

3.63

3.67

3.69 3.69

3.20

3.25

3.30

3.35

3.40

3.45

3.50

3.55

3.60

3.65

3.70

3.75

2004 2005 2006 2007 2008 2009 2010 2011

1112

1118

1133

1164

1174

1203 1199 1201

1080

1100

1120

1140

1160

1180

1200

1220

2004 2005 2006 2007 2008 2009 2010 2011

US Minority Enrollment (Beginner)(includes African American, Asian, Hispanic, Hawaiian/Pacific Islander, Native American, and 2 or more races)

Top 10% and 25% Residency

Student Profile

Undergraduate BeginnerSAT Average (includes ACT Converted)

Undergraduate BeginnerMedian High School GPA

Diverse and International Class

Undergraduate Beginner International Students

Undergraduate Beginners

179

232 217

249 220

389

640

754

-

100

200

300

400

500

600

700

800

2004 2005 2006 2007 2008 2009 2010 2011

2.8% 3.3% 3.0% 3.5% 2.9% 5.3% 9.7%

10.2%

Share in Top 10% and Top 25% of High School Class

4,145

4,567 4,393

4,233

4,679 4,666

4,421 4,606

2,207

2,382

2,860 2,965

2,885

2,661 2,599

2,818

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2004 2005 2006 2007 2008 2009 2010 2011

Resident

Nonresident

65.7% 60.6% 58.8% 61.9% 63.7% 63.0% 62.0% Share 65.3%

4,145

4,567 4,393

4,233

4,679 4,666

4,421 4,606

2,207

2,382

2,860 2,965

2,885

2,661 2,599

2,818

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2004 2005 2006 2007 2008 2009 2010 2011

Resident

Nonresident

65.7% 60.6% 58.8% 61.9% 63.7% 63.0% 62.0% Share 65.3%

11121118

1133

11641174

1203 1199 1201

3.383.39

3.52

3.59

3.63

3.673.69 3.69

704

11.1%

814

11.7%

808

11.1%

818

11.4%

923

12.2%

971

13.3%

1,140

16.2%

1,175

15.8%

179

2.8%

232

3.3%

217

3.0%

249

3.5%

220

2.9%

389

5.3%

640

9.1%

754

10.2%

22.7%

56.0%

25.1%

56.8%

27.1%

61.3%

30.6%

67.6%

31.3%

68.8%

35.6%

71.8%

38.1%

73.8%

37.0%

74.2%

4,145

2,207

65.3% 65.7% 60.6% 58.8% 61.9% 63.7% 63.0% 62.0%

2,382

2,860 2,965 2,8852,661 2,599

4,5674,393

4,233

4,679 4,6664,421

4,606

2,818

4

Incoming Resident Class Profile

Indiana Residents

1087

1099

1110

1134

1147

1178 1181

1186

1080

1100

1120

1140

1160

1180

1200

1220

2004 2005 2006 2007 2008 2009 2010 2011

SAT Average (includes ACT Converted) forResident Students – Undergraduate Beginners

Median High School GPAfor Undergraduate Beginner Residents

Share of Indiana Resident Beginners with Academic Honors Diplomas

3.44

3.53

3.59

3.62

3.69

3.71

3.73

3.4

3.45

3.5

3.55

3.6

3.65

3.7

3.75

2005 2006 2007 2008 2009 2010 2011

24.1% 26.3%

30.7% 33.3% 34.4%

39.8% 41.2% 40.7%

58.4% 59.5%

65.0%

70.8% 73.3%

77.0% 78.4% 79.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

2004 2005 2006 2007 2008 2009 2010 2011

Top 10% Top 25%

Resident BeginnersShare in Top 10% and 25% of High School Class

60.9%

63.0%

73.5%

82.2% 82.3%

86.0% 86.2% 86.7%

50.0%

55.0%

60.0%

65.0%

70.0%

75.0%

80.0%

85.0%

90.0%

2004 2005 2006 2007 2008 2009 2010 2011

24.1% 26.3%30.7%

33.3% 34.4%39.8% 41.2% 40.7%

58.4% 59.5%65.0%

70.8% 73.3%77.0% 78.4% 79.7%

60.9%63.0%

73.5%

82.2% 82.3%

86.0% 86.2% 86.7%

3.44

3.53

3.59

3.62

3.693.71

3.73

1087

1099

1110

1134

1147

1178 11811186

New Beginner StudentsFall 2011

none from1to50from51to100from101to200morethan200

5

6

Educating students from the United States and around the world

none from1to10from11to100from101to1,000morethan1,000

New Beginner Students Fall 2011

Nat

iona

l and

Glo

bal P

rese

nce

Resident62%

DomesticNonresident

28%

InternationalNonresident

10%

7

Erika Hall | Avon, IN | Senior | Political Science and English | Cox Scholar

Ashley Yu | Columbus, IN | Junior | Marketing, Management and International Business | Kelley Scholar Research

Wyatt Ferber | Concord, MA | Senior | Journalism | Internship at ESPN8

Thisyear’sexceptionalincomingclasswasnoaccident.IU’sgreatclassesneverare.Suchclassesdon’tsimplyhappen.Rather,theyaretheproductofaconcerted,coordinated

efforttomeetseveralenrollmentgoals,includingquality,diversity,internationalbreadthandaffordability.

Theongoingworkofclass-buildingisguidedbyaplanthattakesallofthesecompetingandcomplementarygoalsintoaccountandbalancestheminsuchawaythatthewhole—theprospectiveclassasaunit—istrulygreaterthanthesumofitsparts.Ourplanforstudentrecruitmentisconstantlyupdatedandstrengthenedthroughtheuseofresearch,datamodelingandpredictiveanalytics—vitalworkthatiscarriedoutbytheEnrollmentPlanningandResearchstaff,usingcutting-edgetoolsandtechniques.

It’sahugeandcomplextask—onethatneverends,really,asOEMalwayslookswellbeyondtheupcomingyearasitestablishesitsrecruitmentgoalsandformulatesitsplantoreachthem.Andwiththosegoalsinmind, all members of OEMstaffsettoworkonawiderangeofrecruitmentefforts.Someoftheseeffortsaregearedtowardmaking connectionswithprospectivestudents,oftenyearsbeforeafinalcollegechoiceismade.Someaim to identify and attract high-ability students to IU, thosewithimpressiveacademicrecordsorspecialtalents.Otherrecruitmenteffortsfocusonensuringthat affordabilityisacentraltenetofrecruitmentand that traditionally underrepresented students are activelyencouragedtoattendIU.Stillotherinitiativesaredesignedtoensurethattheincomingclassdemonstratesthetypeofgeographic rangethatmarksatrulyexceptionalclass.

Bysharingafewspecificrecruitmenteffortsundereachofthefivegeneralareas,wehopetoatleast

A multifaceted approach in seeking the best and the brightest

begintoexplainhowanexceptionalclassmakesitswayheretoBloomington.

Making connectionsWhenallissaidanddone,studentrecruitmentrestsontheideaof“ensuringthefit,”makingcertainthatIUsomehowfeelsrightforaparticularstudentandthatthestudentisrightfortheUniversity.OEMbeginsthisprocessearlyon—ofteninastudent’searlyhighschoolyears—witheventsandoutreacheffortsmeantto create a strong connection to IU. Those connections continuethroughthestudent’syearsinBloomingtonandevenbeyondgraduationfromIU.Thisyear,those

importantconnectionswereforgedinanumberofways:

•Admissionsdevelopedandimplementedthreemajor recruitment campaigns:theApplyNowCampaign;theAcademicCampaign:DiscoverYourIntellectualAdventure;andtheDepositCampaign.

•Admissionstaffmembers traveled to morethan550highschools for visits and

participatedin80collegefairsaroundthenation.

• Alumni Student RecruitersworkingonbehalfofAdmissionsattendedapproximately115collegefairsin20statesandJapan.

• Admissions’MarketingandCommunicationsteamlaunchedanumberofnew communication streams,includingdynamicanddate-orevent-drivenemailsandpostcards.Thisyear,approximately65differentemailcommunicationsand10postcardsweresenttoseveraldifferentgroups,includingprospectivestudentsinthesophomore,juniorandseniorclassesofhighschool;applicantstoIU;admittedIUstudents;andparentsofadmittedstudents.

FACTThe Office of Admissions

made 550 high school visits and participated in

80 College Fairs. They also processed more than 35,200 applications.

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9

• MarketingandCommunicationsalsoredesigned the electronic newsletter aimedathighschoolguidancecounselors,renaming it the B-Town Bulletin.

• DigitaloutreachalsoplayedanimportantroleinmanyOEMeffortsaimeddirectlyatprospectivestudents.Forinstance,

Interactive Communicationcreated the IU Bloomington YouTube channel andusedittopresentseveralStudent Experience videos created by membersofanewlyformed Student Advisory Team. Also, the staff in ScholarshipslaunchedarobustsocialmediastrategyincorporatingFacebook,TwitterandQR(QuickResponse)codes in its effort to recruitstudents.

•Finally,connectionswerealsomadebybringingprospectivestudentsandtheirfamilies to IU for a variety ofcampusvisits.IntotaltheBloomingtoncampuswelcomedsome30,000visitors,includingthosewhoattended 21st Century Scholars Day(500visitors),Experience IU Day(aneventdesignedfor Indiana high school

sophomoresthatattractednearly400visitors),Red Carpet Days,(eventsforadmittedstudentsandtheirfamiliesthatdrewmorethan3,000peoplethisspring),andDiscover IU Days(thedailyvisitoptionthatdrewnearly21,000visitorstocampus).

High-ability studentsClearly,inbuildinganexceptionalincomingclass,findingandrecruitinghigh-achievingstudentsisapriorityconcern.Andintoday’sultra-connected,highlycompetitiveenvironment,academicallytalentedstudentsenjoyawealthofoptionswhenitcomestohighereducation.Thisyear,asineveryyear,theOfficeofScholarshipsandotherOEMdepartmentstooka

varietyofinnovativestepstobringrecordnumbersofthesehigh-achievingstudentstoIU.Forexample:

• ScholarshipsandAdmissionspartneredforAcademic Excellence Overview—acampus-visitprogramtargetinghighschooljuniorsinIndianaandsurroundingstates—whichdrewnearly350high-achievingstudentstotheIUcampusfromallovertheMidwest.

• ScholarshipsandInteractiveCommunicationpartneredtocreateandlaunchaLive Video Chat,aWeb-enabledeffortthatallowedcurrentIUstudentscholarstointeractwithprospective,high-achievinghighschoolstudents.

• ScholarshipsandSystemsDesign&DevelopmentjoinedforcestocreatetheBrain Campaign — a multimediarecruitmentcampaignforhigh-achieving high school juniors.Thecampaign—informed by focusgroupsand direct studentfeedbackaboutwhatmattersmostwhenitcomestocollegechoice—includedprint,email,aninteractivewebsiteandsocial media.

• Notsurprisingly,staffmembersintheOfficeofScholarshipswerethemostintenselyinvolvedintherecruitmentofacademicallygiftedstudents.Herearejustafewoftheeffortstheyundertookthisyear:

— Employingarobuste-communicationplan,andworkinginpartnershipwithninedifferentcampusentities,Scholarshipsincreasedthe

The offices of OEMTheworkdescribedinthisreportistheproductofdozensofdedicatedprofessionalsandencompasseseightdiscretedepartmentsatIndianaUniversityBloomington.Theyare:

• OfficeofAdmissions• OfficeofAdmissionsOperations• OfficeofEnrollmentPlanningandResearch• OfficeofFirstYearExperiencePrograms• OfficeofInteractiveCommunication• OfficeoftheRegistrar• OfficeofScholarships• OfficeofStudentFinancialAssistance

EachoftheseareasplaysavitalroleinmakingthestudentexperiencespecialatIU,andstaffmembersineachareanaturallyhaveparticularareasofexpertiseandexperience.

Still,tomakesurethatstudentsremainatthecenterofallwedo,thestaffofthesevariousofficesoftenworkinpartnershipandnetworksthatignoredepartmentallinesandboundaries.

There’sreallynoeffectivewayforanyindividualordepartmentinOEMtoworkcompletelyindependentlyoftheothers.

Byworkingtogetherweachievemore.

AnadmittedIUstudentandhisparentsoncampusforRedCarpetDay.

10

completionratefortheSelective Scholarship Applicationby23percent.ApplicationsfortheUniversity’sSelectiveScholarshipswerethe highest ever.

— ProducedandlaunchedtheAchieve Video, anewscholarrecruitmentvideothatwaspostedtotheScholarshipswebsite.

— LaunchedthefullfamilyofCox Scholarship programs on the Bloomingtoncampusbyaddingthreenewprograms:CoxEngagementScholars,CoxExploratoryScholarsandCoxAccessScholars.These,withthetwoexistingprograms(CoxLegacyScholarsandCoxResearchScholars),bringthetotaltofiveCoxScholarshipsatIUBloomington.

— ContinuedthepopularGame Daysprograminwhichscholarship-eligiblestudentsarebroughttocampustoenjoya football game.

AffordabilityWe recognize that the increasing cost of higher educationposesrealproblemsformanystudentsandtheirfamilies.Butwearecommitted to doing all wecantomakesurethat financial concerns don’tpreventdeservingstudentsfromenrollingandsucceedingatIU.Thisyear’slistofactivitiesandprograms—particularlythoseimplementedbytheOfficeofStudentFinancialAid(OSFA)—provesthatcommitment.

• OSFAteamedwithstaffmembersfrombothAdmissionsandScholarshipstolaunchtheNet Price Calculator, an innovative online tool that helpsprospectivestudentsandtheirfamilies

estimatethenetcosttoattendIUBloomington.Toreceiveanetpriceestimate,astudentsubmitsdetailsabouthimself/herselfandhisorherfamilysimilartothedataprovidedontheFreeApplicationforFederalStudentAid(FAFSA).In

return,thestudentlearnsthe cost of attendance, an estimatedamountofgrantsandscholarships,andtheresultingnetcost.

•TheOSFAtrainingteam created a podcast specificallyfocusedonfinancial aid information fornewstudentsandtheirparents.Thissix-minutepodcastfocusesontheaidapplicationprocess,thefinancialaidbudget,the

awardingofaid,supplementalloanoptions,andmaintaining aid eligibility.

• Financialaidpersonnelparticipatedinanumberofcommunity-outreach events and programsdesignedtoincreaseawarenessofaidopportunitiesandtoprovidevaluableinformationabouthowstudentsandfamiliescan

takeadvantageofthoseopportunities.Thoseeventsincluded:theMonroeCountyCollegeFair,theWelcomeWeekFinancesSession,the21stCenturyScholarsReception,21stCenturyScholarsDay,andCollegeGoalSunday.

Underrepresented studentsInOEM,ourmissionistomaximizetheeducationalexperienceforIU’sstudentsbyhelpingcreatea

FACT31,078 students were

packaged with financial aid last year for a packaged total

of $512,934,416.

Recr

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LarryGonzalez(thirdfromleft)greetsafamilyatGameDays.

11

• IncollaborationwiththeIUAlumniAssociation(IUAA),thestaffintheOfficeofAdmissionsandtheOfficeofScholarshipsstagedWe Are IU eventsinkeymarketsthatotherwisewouldhavebeenoverlookedintherecruitmenteffort.WithIUalumsactingasambassadorsonourbehalf,prospectivestudentsgottheIUmessageinSouthFlorida,Washington,D.C.,andinTexas’twolargestcities,HoustonandDallas.

• ScholarshipsstaffmembersalsohostedspecialScholar ReceptionsforscholarshiprecipientsinsevenkeyIUmarketsinthestateandaroundthecountry.ByrevampingtheeventheldinChicago(IU’sNo.1non-residentmarket),staffeffectivelydoubledattendanceattheScholarReceptionthere.

• Scholar Dinnerswerealsolaunchedthisyear—intimatemealsinvolvingsmallgroupsofscholarshiprecipientsandtheirparentsinsecondarymarketsintheWest.ScholarshipsstaffmembershostedtheseuniquedinnersinDenverandinSeattle.

• OEMpartneredwiththeIUAAandtheOfficeoftheVicePresidentforInternationalAffairs(OVPIA)tohostkeyrecruitmenteventsinSouthKoreaandTaiwan.

studentbodythattrulyreflectsthenationasawhole.Ourrecruitmenteffortsforthisyear’sclassillustrateourcommitmenttothatmission.

• TheScholarshipsofficepartneredwith DEMA [Diversity,EquityandMulticulturalAffairs)and Admissions to bring the IU message to fans at the Circle City Classic high school footballgame.Boothsweresetuptoprovidescholarshipinformationtointerestedstudentsandfamilies,andIndianapolisstudentswerehonoredatahalftimeceremonywhenIUofficialsawardedthemtheirscholarships.

• StaffmembersinAdmissionsandScholarshipspartneredwiththeHudson and Holland Scholars Program to increase thenumberofHudsonandHollandScholarsontheBloomingtoncampus.

• OEMproduceda"studentsuccess"campaignthatfeaturedvariousminoritystudentsintheirexperiencesat IU.

Geographic rangeEnsuringthatourstudentsdevelopaworldwideperspectiveiscriticallyimportantinthisincreasinglyglobalsociety,andoneofthemosteffectivewaysoffosteringthatperspectiveistobringasmuchoftheworldheretoBloomingtonaspossible.InOEM,wedothatbymakingsureourclassesreflectgeographicdiversity,withstudentscomingfromeverycornerofIndiana,fromacrosstheUSandfrom66countries.Again,thisdiversitycan’tsimplyhappen.It’stheresultofintensiveandvariedeffortsonmanyfronts,includingthefollowing:

• Inthespring,theMarketingandCommunicationteaminAdmissionslaunchedtheHoosier Hub websiteasameansoftargetingstudentsinkeygeographicalmarkets.Theaimofthesitewastofeaturestudentsfromspecificgeographicalareassonewstudentscould“meet”studentsfromtheirhomestates(orotherinternationalstudents)andlearnwhatmakesIUfeellikea“homeawayfromhome.”

ReadmoreaboutMichael,otherstudents,andhowtheythriveatIU:admit.indiana.edu/succeed.

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Despitewhatthetermmayimply,effectiveenrollment management involves far more thanmeremanagementandextendswellbeyondsimplyenrollingstudents.OEM

believesthatrecruitingandenrollingthebestmixofstudents,thoughcritical,isjustthefirststep.TotrulyfulfillourmissionthestudentswhoenrollatIUmustsucceed,graduate,goontooutstandingcareeropportunities,andbecomeengagedmembersofIndianaUniversity'salumnifamily.

Thekeytothatprocessisservice,givingourstudentstheinformation,support,encouragementand assistance they need to reach their goals andexceedtheirownexpectations.Weworkhard—ineveryOEMofficeanddepartment,throughtheeffortofeverystaffmember—tomaketheIUexperienceonethatistrulyexceptional.Lives are changed here, andwe’reproudandhumbledtobeagentsofthat change.

Theprocessstartsearly—wellbeforeclassesevenbegin—withaseriesofspecialeventsdesignedtohelpstudentstransitiontocollegelifeandthecampusenvironment.AndoncestudentsaremoreacclimatedtolifeatIU,theycanalsocountonOEMtoprovideongoingserviceandsupportaimedatensuringtheircontinuedsuccess.Finally,wemakesurethatourdefinitionofserviceextendsbeyondourdirectinteractionwithstudentstoincludecollaborationwithothercampusdepartmentsandstaffmembers.Byservingourcolleagueswell,weactuallyextendourservicetostudents.

Again, these three broad areas of service — transition, retention, and collaboration—encompasshundredsofdiscreteeffortsandreflectthededicationandprofessionalismofeachOEMstaffmemberandevery

FACT9,136 students were servedby FYE during Orientation (fall and spring semesters)and Welcome Week, and58 collaborated campus partner events helped

students transition to IU.

Helping our students — and colleagues — truly shine

OEMoffice.Byofferingafewexamplesfromeachofthethreebroadareas,thisreportwillshowthatprofessionalismatwork.

TransitionThoughallOEMdepartmentsassistintheefforttosmoothstudents’transitiontocollegelife,theOfficeofFirstYearExperiencePrograms(FYE)makesthistaskitsfirstpriority.Thisyear,withthehelpofmany

campuspartners,FYEofferedawiderangeofprogramsandservicestoassistnewstudents,includingthefollowing:

•TheNewStudentOrientationprogramfeaturedthreenewsessionsthisfall:

—AnewFinances sessionattendedjointlybystudentsandparents.Thissession,developedinpartnershipwithOSFAandtheOfficeoftheBursar,focusedonfinancial aid and fee payment.

— A Health Services session presentedbytheIUHealthCenterinboththestudentandparentprograms.

— A Safety at IUsessionwaspresentedbytheIUPoliceDepartment,alsoofferedinbothstudentandparentprograms.

• NewStudentOrientationalsomadenewswhentheHoosierHillsFoodBankhonoredtheprogramwithits“HungerActionAward”forthecollectionand

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StudentsonanIUBeginnings AdventureTriptakingpartinahighropecourseatBradfordWoods.

donation of more than 12,700poundsoffoodduringthepastfewyears. •Socialmediahadarealimpactthisyearonthetime-honoredtradition of Welcome Week,aseventswerecommunicatedthroughFYEFacebookandviaaspecialIUWelcomeWeekhashtagonTwitter.

•IntheIUBeginningsprogram,studentsparticipatedin17tripsgearedtofivedifferentareasofinterest:outdooradventure,leadership,careerdevelopment,artsandculture,andservice/sustainability.Twoofthosetripswerenewthisyear:asustainability-focusedtripinandaroundBloomington,andacareer-developmentexcursionthattookstudentsbehindthescenesatvariousmajorfirmsinChicago.(CampuspartnershipsforIUBeginningsincludedtheIUOfficeofSustainability,CollegeofArts&SciencesCareerDevelopmentCenter,IUOutdoorAdventures,IndianaUniversityBradfordWoods,andtheOfficeofStudentLife&Learning.)

• New Student Service Daygaveapproximately250first-yearstudentstheopportunitytovolunteerforamorningofservicewithoneof14localBloomingtonagencies,includingtheBoys&GirlsClub,BloomingtonPlaywrightsProjectandCampusCommunityGarden.Twentyfacilitatorsledgroupsof12to25studentsthroughaserviceprojectandguidedreflectiveactivitiesatday’sendtodeepenthemeaningoftheexperience.

RetentionOncetheearly-semesterprogramshavehelpedputnewstudentsonfirmfooting,theemphasisinOEMshiftstoensuringtheirsuccessforthelonghaul.Streamlinedsystems,specialeventsandhigh-techtoolscombinetohelpstudentssmoothlynavigateprocessessuchasregistrationandcourseselection.Allofthesesupports,manyofthemprovidedbytheOfficeoftheRegistrar,simplifystudents’livesandhelpthemstayfocusedontheacademictaskathand.Thisyear,asineveryyear,studentretentioneffortsweremanyandvaried.Hereareafewexamples: • FYEsponsoredaFirst Year Experience

Conference forfacultyandstaff,aone-dayconferencethatallowedfacultyandstafffromsome50IUdepartmentstoparticipateinafullrangeofeducationalsessionsfocusingonfreshmanretentionandsuccess.Thekeynote

speakerswereFredGlass,VicePresidentandDirectorofIntercollegiateAthletics,andJT.Forbes,ExecutiveDirectoroftheIUAlumniAssociation.

• Thisyear,FYEimplementedtwoongoingcommunicationstreams—oneforfirst-yearstudents,theotherfortheirparents—tokeepbothgroupsconnectedandinformed.Forstudents,the“FYEngage”newsletterissentatthebeginningofthemonth.Eachissueincludesnarrativesabouttransitionalissuesthestudentmayexperiencethatmonth,informationoncampussupportservicesandresources,amonthlycareerandinternshipspotlightsection,andatimelylistofcampus/communityevents(withlinksformoreinformation).Studentsalsoreceivemid-monthemailsdesignedtohighlightmajoreventsscheduledforthesecondhalfofthemonth.Forparents,themonthly“FYI by FYE”newsletterprovidesstudent-supportinformationsimilartothatin“FYEngage”andalsoincludesaquicksurveytohelpFYEstaffdevelopfuturecontenttoaidparentsandfamilymembers.

• TheOfficeoftheRegistrarwasinstrumentalintherecentrolloutofanewversionofIU Mobile, whichfeaturedatotalsiteredesignandrewrittenmobileapplications.Thenewversion,testedextensivelybyRegistrarstaffpriortoitslaunch,introduced Oncourse Mobileandastudent-centeredcalendarapp.

• Workingwithcampuspartners,Registrarstaffalsoimplementeda new waitlist systemthathelpsstudentsimmenselyinsecuringtheiroptimalcoursescheduleeachsemester.

• TheOfficeoftheRegistraralsoparticipatedinIU’seTexts Initiative.Thisinitiative,launchedasapilotinMarch2011,enhancesthestudentexperiencebyprovidingelectroniccopiesoftextbooksandallowingstudentstoparticipateinonlinedialogueswithclassmatesaboutthecoursematerial.

• TheOfficeoftheRegistrarwasalsodeeplyinvolvedinhelpingtodevelopthenewall-campusinitiative, IU FLAG-Early Alert System(EAS),whichisdesignedspecificallytofacilitatethesuccessofIUstudents.AvitalpartofEASistheStudentPerformanceRoster,whichRegistrarstaffhelpedtodesignandlaunchinFall2011.TheStudent Performance RosterwillhelpIUimprovestudentretentionbygivingfacultyaunifiedmeansofrecordingandassessingstudents’attendance,participationandperformance,makingitpossibletonoticeandaddressacademicproblemsearlyon.

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• Alsothisyear,Registrarstaffimplementedanewdigitalmethodforprovidingexpeditedtranscripts.TheelectronicallydeliveredsecurePDFdocumentwithadigitalsignaturehasbeenpopularamongstudents,inrecentmonthsaccountingforasmuchas21percentofalltranscriptrequests.

CollaborationOEM’scommitmenttoservicedoesn'tendwithstudents;italsoextendstoourcolleaguesinotherdepartmentsontheIUcampus.Inshort,wetrytoprovidetoolsandtalentsthatcanhelpotherdepartmentsdotheirbestwork.Atthesametime,wetapintothedeepandvariedexpertiseofmanyon-campuspartnerstomakeourownworkmoreeffective.It’ssimple,really:Weassisttheirefforts,theyaddtoours,andstudentsreaptheultimatebenefit.Thisyear’slistofsupportiveorcollaborativeprojectsislongandwide-ranging.Herearejustafewexamples:

• ThisyearOEMmadeaspecialefforttosupportstudentprivacyandconfidentialitythroughaFERPA outreach to faculty.RespondingtoajointrequestfromtheViceProvostforFacultyand Academic Affairs and the Vice Provost for UndergraduateEducation,theOfficeoftheRegistrardevelopedanewFERPAtutorialforfacultyandlaunchedanewwebpresenceforfacultyissues.These efforts gavefacultyinsight on holding conversationswithstudents’parents,handling classroom activitieswithconfidentiality,advising,orwritingletters of recommendation.

• TheOfficeoftheRegistrarprovidesinformationtothecampusunitstosupporttheiroperationalneeds,astheydevelopprograms,seekaccreditation,securegrants,orperformretentionefforts.Thisyear,Registrarstaffrespondedtomorethan200specificrequestsforinformation,providedtrainingfor50individualsacrosstheBloomingtoncampusandprovidedongoing consultationandsupportthroughourwebsites.

• Schedule BuilderisanOfficeoftheRegistrar

systemthatisdesignedtohelpcampusdepartmentscreatethecoursescheduleeachsemester.ScheduleBuilderhasbeenopentotheentirecampusforseveralyears,butitsreliability

and effectiveness have made it the sole data entry mechanismforthesummer2012scheduleofclasses.

• Thisyear,OSFAprovided10financial aid training sessionstovariousdepartmentsresponsibleforawardingdepartmentalscholarships.

• StaffinEnrollmentPlanningandResearchdevelopedseveralstudies to assess the effectivenessofvariouson-campusprogramsandpractices.Forinstance,theyconductedevaluationsoftheIUPellPromiseand21stCenturyCovenantprogramsandconductedadetailedsurveyofadmittedstudentstogleaninformationabouthowtoimprovetherecruitmentprocess.

• MembersoftheInteractiveCommunicationstaffofferedtheirexpertisetomanyotherdepartmentstohelpthoseofficesimprove their interactions with current and prospective students. This year,thelistofpartnersincludedtheUniversityDivision,theDeanofStudents,theOfficeoftheBursarandtheSchoolofEducation.

• FYEstaffjoinedotherdepartmentsinlaunchingtwospecialeventsthisyear:The INCrowd and Paint the U-Gym Red.

— TheINCrowd—adiversity-educationprogramconductedincollaborationwithResidentialPrograms&Services,CommunityEducatorsandfacultyinSocialJustice—isafive-weekseminarseriesondiversity,identityandinclusiondesignedforfirst-yearstudents.Thispilotprogramwillbeimplementedthisspringinmanyfreshmanresidence centers.

— IncollaborationwithIUAthletics,FYEcoordinatedPainttheU-GymRedfortheIUwomen’svolleyballgamewithPurdue.Theeventwasasellout,drawingmorethan500students.Freeshuttlebusservicewasprovidedfromtheresidencehalls,andaNewStudentPre-GameTailgatepartyfeaturedpizzaandfreeIUT-shirtsforall.

Again,thislistofcollaborativeandsupportiveeffortsprovidesjustafewexamplesofOEM’scommitmenttoservice.Allofthiswork—infact,allofoureffortsineveryaspectofserviceandinrecruitment—stemfromourcommitmenttoensurethatIndianaUniversitymaintainsandimprovesitscommitmenttoexcellence.

It’sanongoingeffort,onethatinvolveseverydepartmentandeverystaffmemberintheOfficeofEnrollmentManagement,andmanyfaculty,staff,andstudentsincollaborationacrossIUB.

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Name Department Years

DougAnderson OEM 10yearsTreenaBennett OSFA 25yearsEllenBolinger Admissions 25yearsCandaceBrown Registrar 30yearsMikeCarroll Registrar 15yearsJoleneFerguson Registrar 5yearsJenniferGaley Admissions 5yearsJoyceHays Admissions 10yearsSaraJackson Registrar 20yearsKaronJamison OSFA 35yearsAlJimenez Admissions 10yearsDotKemp Registrar 25yearsTerryKnaus Admissions 10yearsSallyKnight Registrar 25yearsVernonLintermuth Admissions 10yearsRonMcFall Scholarships 5yearsCynthiaNeidhart Admissions 5yearsAnnePalmer OEM 30yearsRussellParker Registrar 10yearsAmyPatrick Admissions 10yearsMelaniePayne FYE 20yearsLizPruett Admissions 10yearsMistyPursley OEM 10yearsEaswaranRamalingam Registrar 10yearsMyraRiggs Registrar 10yearsRobertRobbins Registrar 5yearsSusanRussell Registrar 20yearsLindaShepard Registrar 25yearsTanaSorrells OEM 30yearsStephanieStephenson Admissions 5years

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Vision

RecruitingandservingpromisingstudentswhopersistandgraduatefromIU.

Mission

EnrollmentManagementworksthroughanintegratedandcollaborativeapproachtoserveourstudentsandtheacademiccommunitythroughAdmissions,Registration,FinancialAssistance,Scholarships,andthroughtheFirstYearExperiencewhilealsoprovidingtheappropriateenrollmentanalysisandresearch,communicationstoprospectiveandcurrentstudents,andbyworkingtobegoodfiscalstewardsofourresources.

Goals for 2011-2012

1. Createa“SharedServices”modeltoimproveefficienciesandreducecosts.

2. Createa“One-StopService”modeltoimproveservicetostudents.

3. Implementelectronicdocumentimaginganddocumentworkflowtoenhanceprocesses.

4. EstablishtheappropriateworkspaceforOEMofficesandthe“One-StopService”model.

5. Collaboratewithcampuspartners,facultyandstafftoprovidetheongoingservicesofOEMwhilecontinuingtoincreasequality,diversity,internationalbreadthandaffordability.

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Indiana University is an Affirmative Action/Equal Opportunity institution.

Design and Production | Natasha Swingley | RSN, Ltd.December 2011

www.indiana.edu/~oem

Photo: IUBeginnings The Office of Enrollment Management chose to publish this report online

in an effort to support Indiana University’s message of sustainability.