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Over 50% of UK shoppers now buy over 75% of their Christmas Gifts online
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2011 UK ONLINE CHRISTMAS SHOPPING SURVEY
ONLINE CHRISTMAS SHOPPING HABITS OF UK CONSUMERS
Over 50% of UK shoppers buy more than 75% of Christmas giIs online More than 50% of UK shoppers now do over 75% of their Christmas shopping online, with only 3% claiming they don’t buy any of their Christmas giBs over the internet. Men almost twice as likely to do 100% of Christmas shopping online Men and women are equally as likely to shop online, however men are almost twice as likely to do 100% of their Christmas shopping without hiGng the high street (14% of men vs 8% of women). Shoppers in 20’s and 30’s buy most online The most enthusiasMc online Christmas shoppers are in their 20’s and 30’s with 60% choosing to buy over 75% of their Christmas giBs online. 64% of ‘Silver Surfers by over 50% of their giIs over the internet Even so called ‘silver surfers’ are geGng in on the act, with only 8% of over 60’s saying they do not buy any giBs online, and a massive 64% using the internet to buy over 50% of their Christmas giBs.
“Christmas is such a busy .me for everyone and buying your gi6s online can help you make the most of the fes.ve season” says Orlagh Collins, co-‐founder of GiBGenies.com. “Many sites now offer free delivery and the convenience of having you shopping delivered straight to your door is hard to beat.” ABOUT THE SURVEY Throughout December 2011 GiBGenies.com surveyed 1660 UK shoppers to find how much of their Christmas shopping they do online. Of those surveyed 498 were men and 1162 were women, 62 were under 20 years old, 225 were in their 20’s, 439 in their 30’s, 549 in their 40’s 283 in their 50’s and 102 were over 60.
ABOUT GIFTGENIES.COM
As the UK 's most exclusive Online GiB Directory, GiBGenies.com hand-‐picks 1000's of fantasMc giB ideas from 100's of carefully selected online stores -‐ everyone from well known desMnaMon sites like Net-‐A-‐Porter, Selfridges and Hamleys, to quirky independent retailers like The Future Mapping Company, Biscuiteers, REN, Knomo and Monica Vinader to name but a few. Users browse the site to find the perfect giB for the person and occasion they are buying for, then simply follow the link to the online store to complete the purchase. PRESS “a one-‐stop website for every gi6-‐worthy occasion” VOGUE “devoted to tracking down that elusive, perfect, imagina.ve gi6” Guardian “The very gorgeous gi6-‐giving site” GRAZIA “Stylish, original presents from a variety of sites. Great editorial content-‐ gliCera. interviews, shopping .ps and monthly special offers.” Easy Living
INTRODUCING THE GIFT GENIES The GiB Genies are your secret weapon in the ba]le to impress your friends and family with giBs that are as though^ul and stylish as you are. They can magic away even the trickiest giBing dilemma, showing you where to buy the kind of brilliant giBs that will never be banished to the 're-‐giBing pile'. They are available to offer Mps & advice on all ma]ers pertaining to giBing and giBing eGque]e, so please do get in touch if you are working on any giB related features. OUR STORY GiBGenies.com was founded by real-‐life GiB Genies Orlagh Collins and Kathryn Murphy. Orlagh has two young children and previously worked as Head of ProducMon at Pathé, whist Kathryn was a mulM-‐award winning adverMsing creaMve at DDB. If you want any more informaMon about GiBGenies.com or the survey, just email [email protected] or call us on 020 7193 3135. We're always delighted to help!
No of UK shoppers surveyed: 1660
3%
15%
31%
41%
10%
Percentage of Christmas Shopping Conducted Online
No shopping
25% of shopping
50% of shopping
75% of shopping
100% of shopping
No of men surveyed: 498
4%
17%
30%
35%
14%
Percentage of Christmas shopping conducted online -‐ Men
None
25%
50%
75%
100%
No of women surveyed: 1162
3%
14%
32%
43%
8%
Percentage of Christmas shopping conducted online -‐ Women
None
25%
50%
75%
100%
No of under 20‘s surveyed: 62
7%
8%
33%
31%
21%
Percentage of Christmas shopping conducted online -‐ Under 20
None
25%
50%
75%
100%
No of people in their 20’s surveyed: 225
2%
15%
24%
49%
10%
Percentage of Christmas shopping conducted online -‐ 20's
None
25%
50%
75%
100%
3% 7%
29%
47%
14%
Percentage of Christmas shopping conducted online -‐ 30's
None
25%
50%
75%
100%
No of people in their 30’s surveyed: 439
3%
15%
32%
41%
9%
Percentage of Christmas shopping conducted online -‐ 40's
None
25%
50%
75%
100%
No of people in their 40’s surveyed: 549
4%
25%
37%
27%
7%
Percentage of Christmas shopping conducted online -‐ 50's
None
25%
50%
75%
100%
No of people in their 50’s surveyed: 283
8%
28%
31%
29%
4%
Percentage of Christmas shopping conducted online -‐ 60+
None
25%
50%
75%
100%
No of people aged 60+ surveyed: 102
