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©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice CloudSystem Matrix References Updated November 7, 2011 http://storage.corp.hp.com/Document_Storage/SalesTools/ Matrix_References.pptx

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Page 1: ©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice CloudSystem Matrix References Updated

©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

CloudSystem Matrix References

Updated November 7, 2011http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

Page 2: ©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice CloudSystem Matrix References Updated

Matrix wins and references

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CloudSystem Matrix customer wins

11/7: Woongjin Holdings, Asia University, Alatum/Singtel, Shro slides added

Page 3: ©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice CloudSystem Matrix References Updated

Alatum, SingTel

Alatum is a collaboration between SingTel (Singapore Telecommunications Ltd.) and HP to deliver commercial cloud computing services to small-medium businesses (SMBs), enterprises and public sector agencies in the Asia-Pacific region.

Challenge

Solution

Results

SingTel Alatum needed a solution which would help them become a leader in cloud computing services for Asia-Pacific region.

Built a powerful, scalable & secure virtual infrastructure platform based on HP CloudSystem Matrix, HP Storage Enterprise Virtual Array SAN, & Citrix XenServer.

• Allows new Iaas and Saas customers to be set up in minutes• Lowers administrative costs• Scalable, virtualized platform meets customer needs for faster time-to-value & time-to-market• Lowers power and cooling by 40 per cent

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Alatum, SingTel

Alvin KokHead of

Infocomm ServicesSingTel

“The scalability, reliability and performance of our Alatum cloud services powered by HP will enable businesses to be more agile, reduce their operating costs significantly and operate more productively.”

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•Helped restructure the depth, availability, and efficiency of information-sharing within the university•Easy accessibility to the private cloud, for software updates, archival data, and the dissemination of education tools•Consolidated database management•Green IT, with a smaller, more efficient footprint•Prepared them to meet 3-year IT scale-up requirements

Asia University

A dynamic higher education institution with great vision

Challenge

Solution

Results

Asia University wanted to create a cloud-based teaching environment and optimize the use of its computing resources throughout the campus.

Asia University Taiwan constructed a cloud computing lab with HP’s CloudSystem Matrix as the foundation for delivering new IT services and to help staff and students focus on new educational research. This makes Asia University Taiwan the first institution in Taiwan to have a Cloud Computing curriculum within a genuine private cloud environment.

By creating a cloud infrastructure and a new cloud computing curriculum based on HP’s CloudSystem Matrix, the University achieved the flexibility of a cloud environment combined with the control of an internal IT environment. Students and faculty members are able to harness the cloud as a learning tool in application, complementing their research/education objectives. The deployment of the cloud not only boosts Asia University’s learning excellence but also places the University at the frontier of cloud innovation.

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Asia University

Chia-Cheng Liu, Office of Information

and Communication Technology

Director

“Currently most of the end user devices (PC desktops) must have internal storage to keep their data, which wastes power and data center space. When our Cloud Data Center (powered by HP CloudSystem Matrix) is ready we will be able to replace all of our client PCs with thin client devices. We would also like to extend this model to our mission critical applications in the future, and we believe HP is the best partner to help us to build a dynamic, secure and reliable cloud environment.”

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Bell Aliant

7

Derek Murrans, Senior

Systems Designer, CIO

“Bell Aliant has selected HP BladeSystem Matrix as the standard platform for its x86/x64 server environment. Matrix will provide OPEX savings through the proactive management of consumption of power and cooling, as well as the automation of operational tasks that had been performed manually and/or reactively. It will improve provisioning times, while ensuring consistency and adherence to standards and policies in new server deployments. Finally, Bell Aliant found HP’s “integrated by design” approach to the Matrix the most comprehensive, and mature, offering in the x86 server market.”

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Reduced the time required to deliver infrastructure services to customers from weeks and months to days and hours Complete multi-tiered e-business services be deployed in less than 2 hours

Capgemini

8

Global leader in consulting, technology, outsourcing and local professional services and one of HP’s Global Systems Integrator and AllianceONE partners

Challenge

Solution

Results

Go beyond providing hosting solutions customized for each client and offer consolidated computing solutions that were more affordable and flexible to meet the needs of potential mid-market SAP clients.

Created a ruthlessly standardized SAP offering built around the HP BladeSystem Matrix technology that provides rapid delivery, ease of management, and quick procurement.

This private cloud solution is delivering infrastructure services to clients that can be created and deployed quickly with precision, at a fraction of the cost and time of a customized cloud solution.

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Capgemini

9

Derek Howard, Vice President in the Hosting Practice of Capgemini

“The HP BladeSystem Matrix made it possible for Capgemini to offer cost-efficient, standardized SAP computing solutions. Our clients benefit from this combination of technology and solution approach because they have the SAP service almost immediately and it is easy for them to manage. We’re pleased, because the time usually spent building out the infrastructure is now spent with clients exploring their business needs and focusing on portfolio offerings to meet those needs.”

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Reduced the time required to deliver infrastructure services to respond to the growing needs of the business from weeks to days Reduced operational costs by 30 percent

DaChan Food (Asia) Limited

10

China’s largest poultry processor, DaChan Food (Asia) Limited is the trademark which bears quality, safety and high standard of hygiene

Challenge

Solution

Results

Disparate environments are inefficient and expensive to operate and maintain. To keep pace with its rapidly growing business, DaChan Food required a dynamic IT environment equipped with off-site disaster recovery capabilities that are easily manageable.

HP Converged Infrastructure based on the HP BladeSystem Matrix, and EVA 4400 unified previously disparate environments to improve overall business manageability.

Improved business performance with quicker response time to customers’ demands. IT operational costs greatly reduced as environment became easier to manage.

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200% space savings over previous environment 12 Month ROI

Dubai Airport

11

One of world’s fastest growing airports offers data center services to 100 tenants from airlines to catering

Challenge

Solution

Results

Enable DA Infrastructure to Generate Revenue by delivering technology services and solutions to multiple types of businesses.

Consolidate 8 data centers into 4 virtualized data centers with business resiliency and disaster recovery.

Turned IT into a profit center while lowering operational costs, accelerating service delivery and raising SLA’s.

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Dubai Airport

12

Ghanim Al Falasi. VP IT,

Dubai Airport, UAE

“To keep pace with rapid growth, we needed to consolidate IT resources from 8 datacenters to 4 and turn IT into a profit generator. By adopting a converged infrastructure with HP BladeSystem Matrix and working with HP services, we achieved our goals, and created a green, highly responsive data center environment at a significantly lower cost of operations, while eliminating the complexities caused by IT sprawl.”

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Greater Flexibility by allowing IT administrators to iteratively repurpose virtualization based on resource utilization

Equipped with the Agility to rapidly address new business opportunities, changing business requirements and increase market competitiveness

ESSAR Group

13

Multinational Business Conglomerate Shared IT Environment

Challenge

Solution

Results

Essar Group requires an automated end-to-end solution that helps them respond quickly and more efficiently to their rising business demands.

Developed a shared services model with the HP BladeSystem Matrix where IT resources are pooled together into a highly virtualized and automated environment, allowing for fast provisioning of internal services when business needs arise.

Improved time to market and reduced costs by leveraging a flexible IT model where services can be provisioned on the fly as per business demand.

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ESSAR Group

14

Jayantha Prabhu, Head IT,

Infrastructure and

Technology Essar Group

“The need today is to align IT with the business strategy, and that's not just about optimizing IT itself but delivering tangible business results. With HP BladeSystem Matrix, Essar is able to quickly adapt to the unpredictable and rapidly changing business environment with greater agility. We are now in a better position to rapidly address new business opportunities and emerge stronger against competition globally.”

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Audits that took 15-20 hours now take minutes.. 21% improvement in change process compliance …Lowered QA expenses by ~33% in one year

FICO

15

A leader in predictive analytics solutions that drive smarter decisions, FICO is the company behind the scores that measure credit risk.

Challenge

Solution

Results

Due to growth through acquisitions, disparate product development tools and infrastructure were spread across numerous product lines affecting the ability to meet business objectives.

A private cloud transformation based on CloudSystem Matrix and HP’s integrated suite of tools, FICO created a global product development center of excellence.

Improved product delivery time and secure software development to meet business objectives for regulatory requirements and competitiveness.

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FICO

16

Tom Grahek,VP IT,FICO

“Using HP’s Cloud Service Automation, FICO was able to build a dynamic private cloud in 90 days that transforms the way IT services are delivered.”

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Accelerated ability to build a cloud services practice and demonstrate to customers the business transformation potential from a cloud environment utilizing HP CloudSystem Matrix

Forsythe

17

An elite HP Converged Infrastructure channel partner, Forsythe provides IT technology and infrastructure consulting, integration and value-added reselling and leasing solutions.

Challenge

Solution

Results

How to demonstrate to and educate their customers on the value of HP Converged Infrastructure and automation software to deliver cloud services.

Forsythe added an HP Cloud Center of Excellence, based on HP CloudSystem Matrix with HP Cloud Service Automation, to their Technology Evaluation Center.

A showcase of HP cloud expertise where their customers can directly experience the benefits of cloud, such as accelerated service delivery and operational efficiency, to increase their cloud computing knowledge.

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Forsythe

18

Gary Brown,VP of

Virtualized Computing,

Forsythe

“The Cloud Center of Excellence with HP CloudSystem Matrix enables us to educate our customers on how HP Converged Infrastructure and Automation Software deliver cloud services. This solution is designed to enable easy provisioning in half the time, through an automated and validated process.”

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Enabling enhanced collaboration across departments

General Dynamics Information Technology/Marine Corps

19

General Dynamics delivers IT solutions for the military, government and commercial customers worldwide

Challenge

Solution

Results

Transform and modernize data center to provide shared services and application hosting while offering savings in space, power and cooling.

Create green data center based on HP Converged Infrastructure built on HP BladeSystem Matrix with ProLiant server blades and EVA storage.

Built a collaborative environment to share information across business and war fighter domains, fueling productivity and enabling appreciable energy savings.

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GMO Cloud K.K.

20

Aoyama Mitsuru,

President & CEO, GMO

CLOUD K.K.

“The HP CloudSystem Matrix made it possible for GMO CLOUD to offer 99.999% high availability SLAs to customers who need to use cloud services for enterprise business usage. We selected it as our cloud platform on which runs our ‘Iqcloud’ service.

This solution will improve the system’s operational efficiency and will decrease total running cost, while enabling us to provide a fully secured cloud service.

Finally we found that CloudSystem Matrix is the best solution to build our "Virtual Private Cloud" on our converged infrastructure.”

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Delivered the ultimate customer experience by ensuring 100% Uptime during The World Cup

Hostworks

21

Managed services leader in Australia’s online and digital media sector

Challenge

Solution

Results

Needed a computing solution that was able to scale up and down quickly, so meeting the ebb and flow of demand required to support its customers’ campaigns and events.

Created a highly resilient shared services facility with the HP CloudSystem Matrix to accommodate Hostworks’ customer base load. The solution offered fail-safe delivery of a robust operating system, complex applications, wide ranging content, networking and management services that can be shared across multiple customers.

Delivered an elastic computing platform that underpins Hostworks’ emerging cloud style offerings. Hostworks is now capable of implementing a common virtualized infrastructure that can scale quickly to deliver new programs and pass on cost savings to their customers.

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Hostworks

22

Adrian Britton, Head of

Technology and

Innovation, Hostworks

“Our clients’ customers often have unpredictable appetites. A ratings

juggernaut – such as SBS TV’s World Cup coverage or Channel Ten’s MasterChef – can really test our capacity. Customers demand 100% uptime. We expect no less in turn from our partners. HP committed to a delivery timescale that was challenging…… after all, you can’t move the World Cup. HP delivered in spades and we never missed a beat.”

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Faster response time for new application requests

Lowered cost by creating simplified environment

Mahindra & Mahindra

23

65 years since its inception, India’s market leader in Utility Vehicles & Tractors, Mahindra is one of the world’s top brands

Challenge

Solution

Results

Consolidate IT Infrastructure for R&D of different vehicles types onto a single, flexible IT system.

Created a shared services environment using HP BladeSystem Matrix to enable nimble deployment of application platforms for different R&D needs.

Expect significantly reduced response times for application requests due to unified shared services across the company.

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Mahindra & Mahindra

24

Vijay Mahajan,

Senior General

Manager,Mahindra &

Mahindra Ltd

“Our business success depends on our ability to quickly and reliably roll out new services to our internal and external customers. We provide shared IT Services internally to our Group Companies. HP BladeSystem Matrix was clearly the best technology we found to support a shared services approach, and we are looking forward to reaping the business benefits of faster time to market while lowering our costs.”

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McKesson

25

Merritte Stidston, Director,

Development Center

Strategy & Operations, McKesson – Office of the

CTO

“Our success depends on our ability to deliver reliable, high-quality IT services, so that we can respond to fluctuations in demand without disrupting operations and bolster business growth. HP CloudSystem Matrix provides a self-service, template-based portal using McKesson and HP system best practices, that allows us to quickly provision blades (90 this year) within a minute each. This ability gives us consistent and repeatable results. It saves my team precious time to accomplish other tasks while reducing build errors.”

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Reduce IT resources provisioning time from Days to Minutes

Services Portal & Auto-Provisioning for IT services delivery

Case: Macau Polytechnic Institute

26

Leading academic services organization in Macau

Challenge

Solution

Results

Improve services efficiency in providing IT services to its 3,000 students and stuff. Reduce services provisioning time from days to minutes especially during the peak periods such as project submissions, beginning of school terms, etc.

HP Cloud services with HP CloudSystem Matrix to deploy private cloud computing environment (IaaS and SaaS) to support their IT and application services provisioning through services portal and auto-provisioning.

The solution delivers an IaaS and SaaS compute platform to swiftly provision IT services to meet the time to services delivery requirements while reducing the manpower and potential issues due to human error.

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Case: Macau Polytechnic Institute

27

Jose Chan,Head of

Computer Services, MPI

“During heavy homework periods, high resource demands meant students had to wait a long time for the required IT resources to complete their projects. The new private cloud we have adopted with HP CloudSystem Matrix will allow students and academic staff to easily request resources on a single, simple web-based self-service portal and dramatically improve our ability to deliver those needed resources instantly.”

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MSI

28

Phil Sauvageau,

Chief Operations Officer, MSI

“Helping our customers deliver high quality IT services quickly and cost-effectively to their end-user customers is how we differentiate ourselves in the market. Doing this reliably day in and day out with consistent levels of service quality requires a proven platform that is easy to deploy and manage. HP BladeSystem Matrix brings together all of the advantages of the BladeSystem portfolio and Insight software that we’ve been working with for years, and combines them with the HP storage and networking elements in a turnkey, integrated solution resulting in faster time to solution, and a greater return on investment.”

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NISSHO provides services and solutions of the latest IT infrastructure and business applications which meet customer needs. NISSHO also provide customers “private cloud” and “hybrid cloud” by the latest cloud technology such as virtualization and automation and network technology.

A nursing care service company, JapanPartner : NISSHO ELECTRONICS CORPORATIONHome help and nursing care service provider in Japan

Challenge

Solution

Results

Customer needed high performance, more stability and a reasonable cost for theirPrivate Cloud System

• Significantly reduced the system management resources and operational costs• Customer could provide 24/365 service• Interoperability with servers• Enough scalability for future system expansion

• HP CloudSystem Matrix solution to run the nursing care business applications• The system to be hosted by the data centre hosting services• HP EVA4400 storage and VMware software licensing to facilitate the solution

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NISSHO ELECTRONICS CORPORATION

Toshiaki Kibe,Executive Officer,

NISSHO ELECTRONICS CORPORATION.,Solution Partner

Business Unit

“With HP‘s Cloud Solution (especially CloudSystem Matrix and 3PAR) we are able to quickly offer our customers cost-efficient and stable systems, to resolve customer problems. HP Japan also provided us with technical and sales Training and use of their facilities and so on. It has encouraged us to pursue more successes in our Cloud business. ”

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Binding offers within 7 days. Productive rollout of new customers within 1 week. Price point in the market 20% lower than for comparable services. Internal production costs significantly reduced. ROI of the project within 11 months.

Resource AG – A SWISSCOM Company

31

Leading SAP Full Service Provider in Switzerland. Plans, develops, implements and operates SAP solutions for medium-sized and large enterprises.

Challenge

Solution

Results

Complex offer process at prices which are too high, inflexible contract periods and time-consuming project implementation.

Standardized offering with customer-specific adaptability on the basis of integrated, speedily available resources in the HP CloudSystem Matrix.

Flexible and fast offer process with unparalleled price/performance ratio, fast implementation and highest possible quality and availability.

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Resource AG – A SWISSCOM Company

32

Bruno Schmid,CEO

Resource AGA SWISSCOM

COMPANY

“With HP‘s CloudSystem Matrix solution we are able to quickly offer our customers cost-efficient and customized solutions, to implement these in record time, to operate them in the highest quality and if necessary, to quickly adapt them to changing requirements.”

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10-fold space savings over previous environment

Availability increase from three to five nines

Roswell Park Cancer Institute

33

A top US cancer research and teaching center in upstate New York treating more than 150,000 patients annually

Challenge

Solution

Results

Consolidate 200+ physical servers into a virtualized environment and move to less ad hoc, more mature IT processes to simplify regulatory compliance.

Assess maturity using the Converged Infrastructure Maturity Model and deploy a shared environment based on HP BladeSystem Matrix and HP StorageWorks EVA.

Transforming data center with massive virtualization and consolidation, reducing operations costs by $2 million, boosting productivity and simplifying compliance.

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Roswell Park Cancer Institute

34

Thomas Vaughan,

Director of IT Infrastructure, Roswell Park

Cancer Institute

“Everyone needs guidance. The HP Converged Infrastructure Maturity Model assessment provided an objective, comprehensive evaluation of our technology assets, resources, and processes. It gave us added confidence that we are making good decisions and good choices.”

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The customer has leveraged HP CloudSystem Matrix and 3PAR to achieve better resource utilization, resulting in cost savings. At the same time, system performance has increased. The benefit is that project delivery cycles have shortened, enabling quicker delivery, ability to meet deadlines and improve overall company productivity . Shro Systems has been recognized as a technology value provider with higher TCE. Shro Systems has achieved higher profitability as a result of the HP CloudSystem Matrix and 3PAR wins.

Shro Systems Pvt. Ltd.Shro Systems Pvt. Ltd. is HP’s exclusive partner. Shro and HP are jointly delivering several HP CloudSystem Matrix and HP 3PAR deployments for one of the world’s largest software companies providing security, storage and systems management solutions for its worldwide customers.

Challenge

Solution

Results

• The customer needed to optimize resources and better manage hundreds of VMs in their Development and Test environment. They were having difficulty tracking the lifecycle of test machines. System resources were being utilized without correlation to actual business requirements. • Users were creating VMs, and then abandoning them after their projects were completed, leading to wasted resources. •Several project groups required very fast resource provisioning, but the IT department was unable to meet those needs due to very long requisition and deployment lead times HP’s CloudSystem Matrix helped the customer create a resource pool utilizing templates configured for typical requirements, which in turn resulted in optimal resource utilization and faster turn-around times for infrastructure provisioning and recovery. The management of a large number of VMs was made easier with the help of workflow design processes as 3PAR storage supports a highly dynamic environment with extremely variable workloads. This is ideal for an environment where resource demands frequently change.

• The CloudSystem Matrix projects helped Shro understand the features and benefits of Matrix and 3PAR in the field and the key advantages of Matrix applied to field environments. Shro Systems understands how to address customer issues and to clearly identify situations where CloudSystem Matrix is the right solution for the customers success. • The project also helped Shro to clearly articulate the combined value proposition of CloudSystem Matrix and 3PAR . Shro can now communicate Matrix and 3PAR benefit to other customers enhancing their business success.

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Shro Systems Pvt. Ltd.

Anirudh Shrotriya, Director,

Shro Systems Pvt. Ltd.

“Shro Systems has been an exclusive and loyal partner of HP since many years and we have enjoyed exponential growth during this period due to the HP relationship. It is a win-win for both us and HP as we gain from this mutually beneficial, transparent and progressive relationship.

HP, with its various initiatives has helped us grow our business multifold. As a Platinum ESSN partner of HP we embody all the knowledge and experience to take the complete  HP Converged infrastructure story to the market place. We provide differential value to our customers and follow the simple policy of ‘Delighting the Customer’ with HP products and our services.

We are glad that HP has taken several initiatives to increase Partners’ awareness of Cloud related developments. We have attended several workshops and training for senior management, sales and presales. We believe that this will enable us to build and showcase our skills, allow ISVs to leverage CSM and in turn build a higher margin business model.”

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Providing cloud-based infrastructure to accelerate SFR Business Team growth in its enterprise business that already serves 150,000 French companies

SFR Business Team – French Telecom

37

Leading First french alternative telecom operator generating new revenue by extending the advantages of cloud computing to its business customers.

Challenge

Solution

Results

Quickly bring to market a complete cloud services platform designed to enable SFR Business Team to offer IT infrastructure as a Service (IaaS) with utility-based pricing to French companies.

HP CloudSystem Matrix as the foundation for private cloud, integrated with HP Cloud Service Automation software and the HP Aggregation Platform for SaaS software.

SFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.

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SFR Business Team – French Telecom

38

Paul Corbel,General

Manager, SFR Business

Team

“Cloud services represent a major opportunity for both SFR and our business customers. HP’s cloud expertise and proven technology will help SFR become the trusted provider for a wide range of ‘as a service’ offerings.”

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HP CloudSystem Matrix provides fast, strong entry to Capture Nascent Market

Scalable, virtualized platform meets customer needs for Faster Time-to-value and Time-to-market

SIFY

39

IT Hosting ProviderOn Demand Cloud

Challenge

Solution

Results

Maintain market competitiveness and create new revenue stream to gain market share.

Created a highly resilient shared services facility with the HP CloudSystem Matrix that allows Sify to launch new cloud services including IaaS, PaaS, and SaaS for select applications under its On-Demand Hosting Platform.Sify can now provide demand-based computing services on a pay-per-use/flexible contract model. A highly scalable and expandable architecture underpins its On-Demand Hosting Platform that significantly reduces the time and cost of deploying new cloud services to their customers.

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SIFY

40

P J Nath, Executive President, Enterprise Business,

Sify Technologies

Limited

“HP’s technology delivers a highly resilient and elastic computing infrastructure that will enable Sify to deploy computing resources in the scale and durations dictated by our customers. The launch of our On-Demand Hosting Services is a momentous beginning as it integrates Sify’s expertise in data center, network, security, enterprise applications and professional support services and gives unique advantage to our enterprise customers to leverage fully integrated Cloud infrastructures under single window solution”

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Microsoft Exchange and bespoke loan processing systems run 8-10x faster

Productivity of system administrators improved due to the ease-of-management of the HP BladeSystem Matrix

Secondary Mortgage Corporation (SMC)

41

Promote and support development of secondary mortgage market in Thailand

Challenge

Solution

Results

SMC needed to upgrade its IT estate to provide a flexible, cost-effective infrastructure that would support the growth of its business.

Implemented a virtualized, converged infrastructure solution with the HP BladeSystem that enables SMC to develop a ‘private cloud’ for maximum flexibility and ease of deployment.

Future growth is supported by a flexible, scalable IT infrastructure with the capability for shared services. Cost savings are achieved due to improved performance and lower energy usage.

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Secondary Mortgage Corporation (SMC)

42

Somkiat Roongruangla

da, vice president of Information Technology

Department, Secondary Mortgage

Corporation

“Previously, our servers were separate, but we are now virtualizing and consolidating our data and applications. HP BladeSystem Matrix’s capability to deliver a ‘private cloud’, and the flexibility and efficiencies that it provides will help us scale our IT services to meet the changing demands of our growing business.”

“The three most important benefits that HP BladeSystem Matrix has given us are ease of management, efficiency in terms of performance per cost, and the flexibility to move forward with new technology trends such as private cloud.”

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99% reduction in customer time to value deploying new infrastructure (minutes vs. days)

Projected 1 million CAD annual savings possible by eventually reducing staffing

Server Cloud Canada

43

Server Cloud Canada, based in Kingston, Ontario, offers virtualized servers and infrastructure-as-a-service to small and mid-size businesses.

Challenge

Solution

Results

Deliver servers and infrastructure as services faster and more cost-efficiently, increasing service levels.

Deploy HP CloudSystem Matrix, consisting of HP ProLiant c-Class server blades, Virtual Connect Flex-10, HP Networking, and HP P4000 SAN solutions.

Able to offer virtualized, template-driven, IT services portals enabling faster customer time to value and greater agility.

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Server Cloud Canada

44

Kevin Moniz, Chief

technology officer, Server Cloud Canada

“Because of HP CloudSystem Matrix, we’re able to set-up customers threefold faster, in one day in our Kingston facility compared to three to five days in our other facilities.”

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Bare-metal server to live application in 3 hours in any location

50% improvement in deployment time

Lowered cost for deployment of new and replacement systems

Stein Mart

45

Upscale, off-price retailer offers choice, style and convenience to 276 neighborhood locations throughout the U.S.

Challenge

Solution

Results

Help bare-bones IT staff simplify application rollouts, adapt to economic changes and maintain 200+ stores.

Created a central data center based on BladeSystem Matrix to support corporate functions and servers in each store.

Turned IT into a competitive weapon by accelerating time to deployment, lowering operating costs and improving flexibility to respond to market demands.

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Stein Mart

46

Brian Bacus,IT Manager, Stein Mart

“A converged infrastructure like the BladeSystem Matrix is the way IT is going because it takes complexity out of our way. Ultimately, all of our applications will live in the BladeSystem Matrix and help us manage more applications with the same number of people.”

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Utilizing a shared services infrastructure to support the IT needs required to manage the land and resources of 1.3M people across 18 areas in China. Tianjin’s deployment of HP BladeSystem Matrix enabled the bureau to establish itself as an innovative IT leader in the public sector.

TIANJIN nature land and building

47

An agency under the China National Bureau responsible for the land and resources of 1.3M people across 18 areas.

Challenge

Solution

Results

To support management of the vast land and resources of 1.3M people across 18 areas, Tianjin needed to build a shared platform, consolidate current resources, and increase the efficiency of resource utilization; and to improve the IT automation process.The CloudSystem Matrix solution (consisting of a c7000 with BL680 c G5 blades, Virtual Connect Flex-10, Fibre Channel 8GB, Windows server 2008,R2,X64, and EVA). The Matrix Operating Environment provides the infrastructure provisioning and recovery management capabilities.Tianjin now has the ability to utilize a shared services platform and instantly respond to their customers IT requirements. In addition, Tianjin now has disaster recovery capability using the recovery management feature with the HP EVA portfolio. This has established Tianjin Nature Land and Building’s leadership as an IT provider in China’s public sector.

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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With improved management and less hardware, reduced maintenance costs by approximately 50 percent Matrix infrastructure orchestration frees IT staff to work on innovative projects to provide competitive advantages to the business.

Vozrozhdenie Bank

48

Moscow-based bank which provides personal banking and business services to clients throughout the Russian Federation. Also, the largest issuer of debit and credit cards in Russia.

Challenge

Solution

Results

Needed to transform their IT infrastructure to better serve to 1.5 million customers across 167 locations and over 700 ATMs.

Virtualized environment with Matrix as the flexible and scalable platform used to quickly provision and deploy mission-critical banking services.

The bank now has a shared services environment which saves them weeks of testing. They can now efficiently respond to business demands and quickly provide new banking services to their customers.

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Vozrozhdenie Bank

49

Alexander Bakanov,

Lead System Admin,

Vozrozhdenie Bank

“As a lead system administrator with Vozrozhdenie Bank, I always need to be 100 per cent confident that any change that happens to our IT infrastructure causes minimal disruption to the businesses processes of our bank. Before HP BladeSystem Matrix was installed, every change required very complex approval processes and literally weeks of testing by the entire team. Now, we can spend time just once to prepare the template and confidently deploy entire services without any business disruptions.”

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Allocation of resources that will allow launching of new services in matter of minutes

Woongjin Holdings

50

Leading ‘SAP’ SI Company in Korea

Challenge

Solution

Results

FY12 1H, gaining 500 SMB references (service customers) Create business synergy through Woongjin Group’s large enterprise application customer baseImplement a Converged Infrastructure and improve management efficiency through integrated management of servers, storage and network

Quick and efficient distribution of IT resources Easy expandability to accommodate customer growth without downtime Reduced cost of power leading to greener IT Management is simplified and failure minimized by having an integrated solution based on the Matrix Operating Environment rather than manually combining different software components

HP CloudSystem Matrix, including HP BL460c G7 server blades, HP EVA4400 SAN, VMware and the SAP ERP Solution

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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Woongjin Holdings

51

Seung-Hyeon Kim,

Manager, Director of Business

Venture, Woongjin

Holdings CIT Service HQ

“Woongjin Holdings chose HP CloudSystem Matrix and HP EVA4400 as the base platform for the business venture because it had the best components for cloud services, and HP had high credibility having successfully completed Korea's first virtualization of a call center using HP BladeSystem. But most of all, over 100 HP APJ references per quarter from both domestic and overseas companies were instrumental in choosing HP over others. As a service provider of cloud services in the future, Woongjin will partner with HP and will continue to expand the cloud computing business.”

http://storage.corp.hp.com/Document_Storage/SalesTools/Matrix_References.pptx

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YRL developed their own solution called ‘YRL FLexOperations’, which is a private cloud infrastructure for consolidation and virtualization, based on HP CloudSystem Matrix. FlexOperations implements ‘integrated backup and recovery functions’ that can automatically modify the backup environment in response to dynamically generated virtual machines by combining HP DataProtector and YRL expertise into an integrated solution.

Yokogawa Rental & Lease Corporation (YRL)

52

One of the major IT system rental, sales and engineering companies in Japan

Challenge

Solution

Results

• Simplify sprawling IT infrastructure and make it flexible for future system enhancements

• Reduce maintenance and management cost• Develop a packaged solution based on customer requirements and YRL’s

experience to generate new business opportunities

•Unparalleled cost-effectiveness•Maintenance cost per year: down 43%•IT Administration man-hour per year: reduced by 67%•Reduced new system deployment time from 3 months to 3 days

•HP CloudSystem Matrix to deploy a private cloud computing environment•Consolidated mission critical systems from IBM AS/400, groupware, data warehouse, and other business applications onto a single Matrix private cloud platform

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Yokogawa Rental & Lease Corporation (YRL)

53HP Confidential

Yoshihisa Yashiro,Executive Vice

President,Division Director, System Business

Div.,Yokogawa Rental

& Lease Corporation

We have developed and delivered distinctively original cloud solutions with HP's assistance in promotional activities including co-sponsoring seminars and generating case studies, as well as in technical matters through engineer exchange initiatives.

We will continue with our collaboration in the cloud market by leveraging our expertise in building IT infrastructure, which we have developed as an HP partner over many years.

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THANK YOU