2012 01 26 Transportation Progress Report

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Atlantic Yards:Atlantic Yards:

Barclays Center Transportation Progress ReportBarclays Center Transportation Progress Report

Image

January 26, 2012Image Courtesy of SHoP Architects

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Barcla s Center trans ortation lan oals:

Progress Report

Discourage driving Increase transit usage

Successful TDM precedents at other urban venues

To date

Ongoing research

Overall parking management

On-site parking plans

Schedule

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Factors that Affect Transit Usage

Convenience and reliability of transit service Frequency of service to / from event

Limited on-site parking

Safety

Cost of driving and parking

Cost of transit fare

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TDM Precedents

NY Mets transit share increased from 24% to 46% Reduction in parking during CitiField construction

n ro uc on o super express ra ns a er games

Increased LIRR service and operational changes

Extensive transit marketin cam ai n

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TDM Precedents: CitiField

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TDM Precedents

NJ Devils transit share increased from 5% to 42% with move to

Newark

, ,

Rail, local buses

Focus on safe streets program to overcome impression that walk fromPenn Station Newark to arena was dangerous

NJ Transit ambassadors stationed along walking routes

transit

Improvements to pedestrian pathways

ea - me rans n orma on sp aye n arena

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TDM Precedents: Prudential Center

"Traffic moved smoothly in almost every direction. It

was much better than expected

--Stefan Pryor, Deputy Mayor for EconomicDevelopment, City of Newark (Newark Star-Ledger,

,

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TDM Precedents

San Francisco Giants transit share increased from 3-4% to 34-

41% with move to AT&T Park

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auto options

High parking cost and limited availability Nearby the ballpark

Caltrain commuter rail

BART re ional rail

New ferry service

Muni light-rail line

Opportunity to purchase transit tickets by mail

Extensive cross marketing on transit vehicles

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Source: Mitigating Traffic Congestion, The Role of Demand-Side Strategies. United States Department of Transportation: Federal Highway Administration, October 2004.


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Modal Split Peak Hour

TDM Precedents: IKEA Red Hook

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Progress To Date: Transit & Traffic Coordination

NYCT Service Planning for event day subway and bus service

LIRR Service Plannin for event da railroad service

Cross marketing of arena and transit services

Department of Transportation Coordination of parking and traffic management

Coordination with Joint Traffic Management Center (JTMC)

Cross-integration of arena site cameras with JTMC video / data feeds

Creation of traffic control center in arena

New York Police Department

Coordination of event day operations

Real time communication protocol

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Progress To Date: Ongoing Research

pr ng : rave survey o ru en a en er e s c e

buyers Season ticket holders

General admission

Fall 2011: Two transportation market research groupscon uc e

All Access pass holders

Probable eneral attendees

Current: Quantitative survey of potential Barclays Center

attendees developed with market research firm

Future / Ongoing: Travel surveys of Barclays Center Nets ticket

purchasers as sales commence

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Progress To Date: Parking

p a e oca area o -s ree par ng a a

Explore parking management system with followingca abilities:

Pre-sale of printed or electronic parking passes for a reserved space at

a specific location

Maps and driving directions to reduce circulation

Software integrated with Barclays website

Provide: Remote parking spaces with shuttle buses

n-s e par ng spaces proo o c e s

Layout and operational plan for Block 1129 parking

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Schedule

Development of transportation tools

Ma 2012

Public presentation on transportation plan

September 2012 Implementation of initial efforts

September 2012 January 2013

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Documents

2012 01 26 Transportation Progress Report