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 1 Real Estate and Land Development  Business Plan 201 2-201 4  “We Build  Dreams”  

2012-2014-Real Estate Land Bus Plan

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Real Estate and Land Development Business Plan 2012-2014 

“We Build  Dreams”  

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 Real Estate and Land Development Business Plan 2012-2014 

Table of  Contents 1.0  EXECUTIVE SUMMARY ......................................................................................................................  1 

2.0  ACKNOWLEDGEMENTS .....................................................................................................................  3 

3.0  BUSINESS UNIT OVERVIEW ...............................................................................................................  4 

3.1  Mission\Vision\Values ......................................................................................................................  4 

3.2  Organizational Chart .........................................................................................................................  6 

3.3  History ...............................................................................................................................................  7 

3.4  Accomplishments ..............................................................................................................................  9 

3.5  Previously Approved Initiatives and Major Capital Projects ...........................................................  10 

4.0  BUSINESS UNIT ANALYSIS ...............................................................................................................  11 

4.1  Financial Summary ..........................................................................................................................  11 

4.2  Core Business and Service Levels ....................................................................................................  12 

4.3  Performance Measures ...................................................................................................................  13 

4.4  Key Customers and Stakeholders ...................................................................................................  15 

4.5 

Environmental Scan

 ........................................................................................................................

 16

 

4.6  SPOT Analysis ..................................................................................................................................  17 

5.0  SUMMARY OF IMPROVEMENT OPPORTUNITIES ............................................................................  19 

APPENDICES 

APPENDIX 1:  RiverStone 

APPENDIX 2:  SunRidge 

APPENDIX 3:  Crossings 

APPENDIX 

4: 

Sherring 

Business 

Industrial 

Park 

APPENDIX 5:  History Map 

Context Map 

SPOT Matrix 

Stakeholder Map 

Bold Steps 

Cover Story 

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Real Estate and Land Development Business Plan 2012-2014 

1.0  EXECUTIVE SUMMARY  The two major functions of  the Real Estate and Land Development Department consist of  land 

management and land development. 

Land management entails acquiring, managing and disposing of  the City’s real estate holdings in 

support of  corporate and community objectives. These functions include: 

  ensuring the  City’s  land  bank  is properly  managed  until such time  it  is required  for urban 

uses, 

  ensuring the City’s properties are utilized for their highest and best uses, and 

  ensuring all agreements relating to City lands are current and appropriately administered 

Land  development  is  a  process  which  transforms  raw  land  owned  by  the  City  into  serviced, 

developable  parcels.  The  activity  related  to  this  process  includes  planning,  marketing  and 

selling  lands  for  a  variety  of   uses,  including,  but  not  limited  to  residential,  industrial, 

institutional,  recreational  and  commercial.  The  developments  that  the  Real  Estate  and  Land 

Development  Department  are  actively  managing  include  RiverStone,  SunRidge,  Crossings  and 

Sherring Business and Industrial Park. 

RiverStone continues

 to

 be

 Lethbridge’s

 most

 popular

 residential

 subdivision

 development.

 In

 

2011 we will release 49 lots in Phase 14.  This will bring the total number of  developed lots to 

839 since the subdivision started in 2000. 

SunRidge, Canada’s first BuiltGreen residential community has seen strong  interest for starter 

homes  and  multi‐family  lots.  To  encourage  strong  environmental  stewardship  in  the  home 

builder  industry, we provide financial  incentives to maximize energy efficiency  in their homes. 

As  well,  SunRidge  is  home  to  the  “Living  Home”  Project,  a  partnership  between  the  City  of  

Lethbridge,  Lethbridge  College  and  Cedar  Ridge  Quality  Homes,  promoting  environmentally 

sustainable  home  design.  This  project  was  very  successful,  winning  awards  from  Alberta 

Municipal Affairs, Alberta Home Builders Association and SouthGrow Regional Initiative. 

Crossings has seen the opening of   two high schools, West Side Public Library and 55 acres of  

sports  fields.  These  are  the  key  components  of   the  West  Lethbridge  Core.  The  market  has 

shown a strong interest for commercial properties in Crossings.  The City will begin marketing 

these commercial properties in the spring of  2011. 

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Real Estate and Land Development Business Plan 2012-2014 

In the Sherring Business and  Industrial Park, Phase  I, all servicing has been completed to date 

and we have a fairly steady absorption rate.  The Technology Commercialization Centre (TCC), a 

partnership 

between 

Economic 

Development 

Lethbridge 

and 

Iunctus 

Inc, 

has 

started 

construction.  The TCC will create opportunity for technology related businesses to build from 

each other’s synergies. 

Looking  forward,  we  have  been  putting  a  great  deal  of   effort  into  working  with  internal 

departments that have identified land requirements in their business plans. 

  Water reservoirs, road right‐of ‐ways, fire halls, parks and other municipal uses. 

  Waterbridge,  located west of  SunRidge, will continue with the principles of  environmental 

stewardship. 

  Garry  Station,  located  north  of   Crossings,  will  add  population  to  the  area  to  support  the 

commercial properties in Crossings. 

  North Lethbridge area featuring the Regional Park scheduled to begin construction in 2014. 

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Real Estate and Land Development Business Plan 2012-2014 

2.0   ACKNOWLEDGEMENTS The following individuals participated in the preparation of  the Business Plan: 

1.  Michael Kelly  – Manager 

2.  Don Bartel  – Project Administrator 

3.  Jim Matthews  – Project Administrator 

4.  Kel Hansen  – Corporate Land Administrator 

5.  Susan Gouw  – Land Sales Assistant 

6.  Lorna Kurio  – Real Estate and Economic Development Customer Liaison 

7.  Graeme Woods  – Facilitator 

8.  Richard Hildebrand  – Facilitator 

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Real Estate and Land Development Business Plan 2012-2014 

3.0  BUSINESS UNIT OVERVIEW We are in the business to: 

  Develop land to provide industrial, residential and commercial land opportunities 

  Current:  Sherring Business and Industrial Park, RiverStone and SunRidge 

  Future:  Waterbridge, Garry Station and North Lethbridge Regional Park area 

  Create revenue to be reinvested into other projects i.e. Crossings 

  Administer  land  holdings  to  create  opportunities  for  the  orderly  assembly  of   land  for 

effective 

community 

planning 

  Demonstrate leadership through innovation in support of  the Municipal Development Plan 

(SunRidge  storm  water  management  system  that  filters  storm  water  before  entering  the 

river valley) 

The goals for our land development are: 

  To achieve a reasonable return on investment measured through earnings and/or value to 

the community 

  To provide a variety of  choices such as density, price point, amenities and  locations  in the 

marketplace to

 consumers

 

  To  develop  communities  that  are  attractive  and  sustainable  (economically,  socially  and 

environmentally responsible) 

3.1  Mission\Vision\Values Mission: 

To provide  land management and  land development services optimizing economic and public 

benefits for the corporation and community. 

Vision: 

To develop and manage land owned by the City of  Lethbridge and to provide real estate 

services and opportunities to meet the needs of  our stakeholders. 

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Real Estate and Land Development Business Plan 2012-2014 

Values: 

  Help  meet  social,  economic  and  financial  community  objectives  through  efforts  in  land 

management. 

  Support to  business  –  industrial,  commercial  and residential,  to develop and thrive  in  our 

community. 

  Provide  leadership  and  innovation  in  meeting  land  needs  of   our  institutions,  recreational 

users, social agencies and residents. 

  Assist to protect natural environmental features through the  land banking system and the 

land development process. 

  Support internal

 Business

 Units

 to

 meet

 their

 land

 requirements.

 

  Respect  the  expertise  and  contribution  of   team  members  and  recognize  the  value  of  

collaborative effort. 

  Provide timely, accurate information to customers. 

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Real Estate and Land Development Business Plan 2012-2014 

3.2  Organizational Chart  

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Real Estate and Land Development Business Plan 2012-2014 

3.  1984  – 1999  – Modern Lethbridge 

‐  In

 July

 1984,

 about

 95

 acres

 of 

 the

 CP

 Railway

 property

 was

 acquired

 by

 the

 City

 for

 

commercial and residential redevelopment when the rail yards were relocated to Kipp. 

It is now home to Park Place Mall, Police Services Building, Save‐On Foods complex and 

Crowsnest Trail. 

‐  The  beginning  of   urbanization  and  commercial  development  in  south  Lethbridge  after 

1984  is  a  significant  milestone.  An  important  event  in  the  development  of   south 

Lethbridge occurred when commercial development at the site of  the old drive‐in went 

ahead instead of  putting in an interchange for Highways 4 and 5. 

‐  Significant  residential  land  development  subdivisions  were  undertaken  by  the  City  in 

Stafford Manor

 in

 north

 Lethbridge

 and

 RiverStone

 in

 west

 Lethbridge.

 

‐  Additional high‐priority properties were acquired  in the river valley during this period, 

including Cottonwood Park and the Rothe and Mckenzie properties. 

4.  Y2K and Beyond 

‐  Since  2000  significant  property  acquisitions  have  been  made  to  support  major 

transportation projects such as North Scenic Drive, Mayor Magrath Drive and Chinook 

Trail. 

‐  Significant expansion of  the  industrial park saw the completion of  Shackelford Phase  II 

(2003) and

 the

 development

 the

 Sherring

 Business

 and

 Industrial

 Park

 (2005).

 

‐  The City promoted environmental stewardship in residential development in 2005 when 

it opened SunRidge  – Canada’s first BuiltGreen development. The City again partnered 

with  the  private  sector  in  the  development  of   the  Copperwood  subdivision  in  west 

Lethbridge. 

‐  West  Lethbridge  Phase  II   –  the  West  Lethbridge  Core  started  up  in  2006.  This 

subdivision, known as Crossings, will act as the service hub for west Lethbridge. In 2010, 

Crossings saw the opening of  two new high schools and the west branch of  the Public 

Library.  The  area  will  soon  feature  a  new  twin  ice  arena  as  well  as  opportunity  for 

commercial and residential development. 

‐  In  2009  the  City  assembled  and  serviced  land  at  the  end  of   Temple  Blvd.  in  west 

Lethbridge to support Affordable Housing options partnering with Habitat for Humanity 

and the Lethbridge Housing Authority. 

‐  The future sees the planning for two new residential developments  in west Lethbridge 

named Garry Station and Waterbridge. The City will also be planning a neighbourhood in 

north Lethbridge that will feature the North Regional Park. 

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Real Estate and Land Development Business Plan 2012-2014 

3.4   Accomplishments   Partnership Award  – Alberta Municipal Affairs  – 2009 

  Award of  Merit  – Alberta Home Builders Association  – 2009 

  Excellence in Innovation  – SouthGrow Regional Initiative  – 2009 

  Land Assembly to support extension of  3 Avenue North form 24 Street North to Mayor 

Magrath Drive North (C15, 2008  – 2017 CIP) 

  Implemented Innovation Zone into the Crossings 

  Implemented 

secondary 

suite 

program 

into 

SunRidge 

  Completion of  storm water management facility in SunRidge. This facility will help screen 

fertilizers and pesticides before the storm water is released to the river valley 

  Installation of  solar lighting for pathway system in SunRidge 

o  Incorporate LED street lighting in SunRidge 

o  Complete  infrastructure construction  in Crossings subdivision to support two new high 

schools and Public Library 

o  Acquisition  of   land  to  support  road  right‐of ‐way  for  Chinook  Trail  West,  Garry  Drive 

West and Métis Trail West 

o  City Council approves revised Land Acquisitions and Sales Policies  – 2010 

o  Innovative storm water management and wind energy aeration program in Sherring 

Business and Industrial Park 

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Real Estate and Land Development Business Plan 2012-2014 

3.5  Previously  Approved Initiatives and Major Capital Projects NAME  PURPPOSE OF PROJECT 

Twin Ice Arena ‐ location  Public Use 

Purchase key downtown site  – land assembly  Site for Community Arts and Performing Arts 

Activities 

New Fire Hall site  – land assembly  Civic Use 

New Cemetery site ‐ location  Public Use 

Student Housing project for University of  

Lethbridge and

 Lethbridge

 College

 

Affordable Housing 

Temple Blvd.  – Habitat for Humanity  Affordable Housing 

Native Women’s Transitional Home  Affordable Housing 

Crossings  Lethbridge Community Core/Innovation Zone 

Sherring Business and Industrial Park  Industrial Economic Development Tool 

RiverStone  Urban Development 

SunRidge  Innovative Urban Development 

Technology Commercialization Centre  Community Benefit 

Living Home  Demonstrate Green Innovation in SunRidge Family 

Housing 

Southgate water reservoir and storm pond  Municipal Infrastructure 

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Real Estate and Land Development Business Plan 2012-2014 

4.0  BUSINESS UNIT  ANALYSIS 4.1  Financial Summary 

2007 2008   2009 2011 2008-201

 Actual Budget  Budget Budget Change

321,540 442,200 347,377 473,334 31,1

34,158 11,700 35,000 35,000 23,3

355,698 453,900 382,377 508,334 54,4

1,200,517 1,132,300 1,120,010 1,109,200 (23,10

579,128 38,100 173,100 173,100 135,0

339,448 351,000 567,200 606,600 255,6

12,302 10,000 13,500 13,500 3,5

14,509 33,500 39,500 39,500 6,0

(539,376) 4,600 (17,100) (17,100) (21,70

(1,929,755) (1,838,800) (2,305,137) (2,191,244) (352,44

543 400 0 0 (40

678,377 722,800 791,304 774,778 51,9

355,693 453,900 382,377 508,334 54,4

(5) 0 0 0

Governance & Communi ty Development

Real Estate and Land DevelopmentBudget Summary

 201 0

 BudgetRevenues

Recovery from Capital Projects 453,772

Sales of Goods & Services 35,000

488,772

Expenses

Debt Payments 1,109,100

General Services 173,100

Interdepartmental Transfers 717,300

Materials & Supplies 13,500

Other Personnel 39,500

Reserve Transfers (17,100)

Transfers to Capital (2,288,593)

Utilities 0

Wages & Benefits 741,965

488,772

Total Real Estate and Land 0

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Real Estate and Land Development Business Plan 2012-2014 

4.2  Core Business and Service Levels Real Estate and Land Development  – Core Business & Service Levels 

Core Services ‐ Land Administration 

Description of  Service:  Service Levels: 

‐  to provide property management 

services 

‐  manage land bank and real estate 

inventory 

‐ administer

 land

 transactions

 

‐  effective management of  property i.e. costs, revenue, 

safety, appropriate aesthetics 

‐  annual review of  CIP needs 

‐  timely processing of  transactions 

Core Services  – Land Development 

Description of  Service:  Service Levels: 

‐  to achieve a reasonable return on 

investment through earnings and/or 

value to the community 

‐  develop land to provide industrial, 

residential and commercial land 

opportunities 

‐  maintain appropriate lot inventory to satisfy demand i.e. 

industrial, commercial, residential, multi‐family, public 

building 

‐  provide opportunity for the community’s needs not met by 

private sector developers 

i.e. industrial and community projects 

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Real Estate and Land Development Business Plan 2012-2014 

4.3  Performance Measures RiverStone Lot Activity 

Phase 

# of  Lots 

Developed  # of  Lots Sold 

# of  Lots 

Permitted 

2000  1  59  59  59 

2001  2  115  115  115 

2002  3  44  44  44 

2003  4 & 5  115  115  115 

2004  6 & 7  95  95  95 

2005  8  87  87  87 

2006  9  70  70  69 

2007  10  57  57  55 

2008  12  40  40  33 

2009  15  43  41  27 

2010  13  65  65  25 

Total  790  788  724 

SunRidge Lot Activity 

Phase 

# of  Lots 

Developed  # of  Lots Sold 

# of  Lots 

Permitted 

2005 

93 

93 

92 

2006  1A  57  57  54 

2007  1B  59  59  51 

2008/09  3A  99  99  96 

2010  3C  32  24  11 

Total  340  332  304 

Houses in SunRidge 

Built‐Green Rating Results 

Platinum  Gold  Silver  Bronze  Total 

14  188  8  5  215 

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Real Estate and Land Development Business Plan 2012-2014 

Significant industrial sales: 2003  – Vanee Farm Centre, Aggregate Investment Corp (Asphalt Plant) 2004  – High Noon Investments (Sunrise Poultry) 2006  – First Pro Developments (Walmart North) 2008  – Triple M Housing, GEA Rainey Canada Corp. 

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Residential Lot Market Share

Other Developers City Developments

       1       2  .

       2       1       9  .

       9

       2       3  .

       4

       7  .

       5       1       4  .

       9

       1       1  .

       1

       4       6  .

       2

       4       2  .

       2

       2       7  .

       4       3       4  .

       5

       0  .

       0

       3       8  .

       4

       0  .

       6       3  .

       1

0.0

10.0

20.0

30.0

40.0

50.0

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Industrial Acres Sold 1997 to 2010

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Real Estate and Land Development Business Plan 2012-2014 

4.4 

Key Customers

 and

 Stakeholders

 Key Customers/Stakeholders  Summary of  Perceived Needs or Expectations 

City Council  ‐  to be accountable to the citizens 

Senior Management Team  ‐  to collaborate the directions and needs of  the 

citizens 

Direct Customers 

  Residential and Non‐residential 

  Commercial/Industrial Buyers/Leasers 

  Farm Leaser 

‐  access to concise, timely information 

‐  access to real estate opportunities 

City of  Lethbridge 

  Infrastructure 

  Facilities 

  Parks 

  Planning & Development Services 

‐ good

 communication

 

‐  able to plan ahead 

‐  understand their perspective 

‐  establish roles, responsibilities, expectations 

Suppliers 

  Internal Departments 

o  IT, Solicitors Office, Finance 

‐  clear expectations 

‐  fair business practices 

‐  timely payment 

  Businesses 

o  Consultants, Engineers, Architects 

‐  opportunity to compete for our business 

‐  timely payment 

‐  clear and concise scoping of  assignments 

  Agencies 

o  Real Estate Agencies, Home Builder 

Groups, Regulatory Agencies 

‐ access to timely, concise information 

  Alliances 

o  Habitat for Humanity, EDL, 

Lethbridge Housing, Daytona Land, 

Lethbridge College, UDI, University 

of  Lethbridge, Lethbridge Home 

Builders 

‐  understand their perspective 

‐  establish roles, responsibilities and expectations 

‐  awareness and willingness to assist community goals 

Staff   ‐  support ongoing personal development 

‐  keep informed 

‐ respect 

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Real Estate and Land Development Business Plan 2012-2014 

4.5  Environmental Scan MARKET TRENDS:    Change in interest rates 

  Cost of  development 

  Variety of  housing options  – market demand 

  Variety of  land options 

  Corporate land requirements as outlined in the CIP 

POLITICAL FACTORS:    New City Council every three years 

  Council supports the provision of  industrial land 

  Municipal Development Plan 

  Public scrutiny of  land transactions 

ECONOMIC 

CLIMATE: 

  City continues to have stable growth 

  Interest rates, Canadian dollar 

  Oil prices 

CUSTOMER NEEDS:    Information 

  Fair and equitable timely opportunities 

UNCERTAINTIES:   Changes to Federal/Provincial transfers, i.e. affordable housing alliances 

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Real Estate and Land Development Business Plan 2012-2014 

4.6  SPOT  Analysis 

OTHER FACTORS: 

(Technology, Facilities, Etc.) 

  Website 

  JD Edwards

 

  City of  Lethbridge Policies 

  Land Use Bylaw 

  Legislation 

  Building Code 

  Infrastructure services standards and specifications 

STRENGTHS:    Internal and external relationships 

  Council support 

  Experienced and knowledgeable staff  

  Customer service 

  Land bank program 

  Ability to influence 

  Ability to think big 

  Non‐tax supported revenue generator 

  Document management 

  Policies and procedures 

  Attention to detail 

PROBLEMS:    Comprehensive marketing program 

  Complexity of  land transactions 

  Complex and

 cumbersome

 multi

‐departmental

 road

 plan

 and

 closure

 process 

  Complex and cumbersome multi‐departmental shallow utility installation 

process 

  Complex land inventory system; coordination of  multiple databases: Tempest, GIS, JD Edwards and Excel 

  Infrastructure service standards and specifications 

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Real Estate and Land Development Business Plan 2012-2014 

OPPORTUNITIES:    Create positive change in the fabric of  the community 

  Develop partnerships

 for

 economic

 and/or

 public

 benefit

 

  Create communities utilizing sustainability principles that include economic, environmental and social attributes 

  Streamline processes while adhering to approval requirements 

THREATS:    Loss of  corporate knowledge through staff  turnover 

  Downturn of  the economy 

  Geotechnical risks

 

  Changing regulatory requirements (storm water management) 

  Rapid upturn in the economy (cost escalations, too busy, supply/demand) 

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Real Estate and Land Development Business Plan 2012-2014 

5.0  SUMMARY  OF IMPROVEMENT OPPORTUNITIES Real Estate & Land Development ‐ 6 Bold Steps 

Bold Steps  Primary/Secondary Objectives 

1.  Land Bank Strategy to support municipal requirements as identified in the CIP 

  Review current CIP needs with internal stakeholders 

  Develop a timetable for acquisition of  properties to 

support CIP 

2.  Seamless inventory management system 

that meets the needs of  various stakeholders within the corporation 

  Currently the City manages four separate land 

inventory systems that require a great deal of  effort to 

coordinate 

  Review needs

 of 

 stakeholders

 

  Investigate existing systems for solution 

3.  Improve information for customers    Marketing and sales strategy 

4.  Preparation of  sales strategy of  commercial components in The Crossings 

  Market analysis 

  Edit master plan and development guidelines 

  Valuation 

  Confirm with Council 

  Request for Proposal 

  Recommendation to City Council 

  Close 

5.  Planning    Area Structure Plan ‐ Waterbridge 

  Outline Plan ‐ North Regional Park 

  Outline Plan ‐ Garry Station 

  Leisure Campus ‐ West Lethbridge 

  Joint Storm Water Plan ‐ RiverStone / University of  Lethbridge 

6.  Proforma Budgets    Timely completion of  proforma budgets on an annual basis 

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 Real Estate and Land Development Business Plan 2012-2014 

 APPENDIX 1 RIVERSTONE 

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Phase

# of 

Lots

# of 

Permits

Completion

Date

1 59 59 2000

2 115 115 2001

3 44 44 2002

4 61 61 2003

5 54 54 2003

6 67 67 2004

7 28 28 2004

8 87 87 2005

9 70 69 2006

10 57 55 2007

12 40 33 2008

15 43 27 2009

13 65 25 2010

Total 790 724

Developed Phases

Phase

# of Lots

(estimated)

Completion

Date

(estimated)

14 43 2011

16 56 2012

20 49 2013

11 49 2013

17 52 2014

21 49 2015

18 77 2016

19 34 2017

22 52 2018

Total 461

Future Phases

Appendix 1

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Real Estate and Land Development Business Plan 2012-2014 

 APPENDIX 2

 SUNRIDGE 

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Phase

# of 

Lots

# of 

Permits

Completion

Date

2 93 92 2005

1A 57 54 2006

1B 59 51 2007

3A 99 96 2008

3C 32 11 2010

340 304

Phase

(future)

# of 

Lots

# of 

Permits

Completion

Date

3D 65 n/a 2011

Platinum Gold Silver Bronze

14 188 8 5

Development and Timing

Built-Green Rating

Appendix 2

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 Real Estate and Land Development Business Plan 2012-2014 

 APPENDIX 3

 CROSSINGS 

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Appendix 3

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Real Estate and Land Development Business Plan 2012-2014 

 APPENDIX 4

 SHERRING BUSINESS & INDUSTRIAL PARK 

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Appendix 4

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 Real Estate and Land Development Business Plan 2012-2014 

 APPENDIX 5

 HISTORY MAP 

CONTEXT MAP 

SPOT MATRIX 

STAKEHOLDER MAP 

BOLD STEPS 

COVER STORY 

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© 1996-2009

HISTORY OF Real Estate And Land Development

KEY

GOALS/RESULTS

PROJECTS/STRATEGIES

KEY EVENTS

PRODUCTS/SERVICES/SITES

PEOPLE

DATELINE

IN THEBEGINNING…

Industrial LandDevelopment asan EconomicDevelopment t ool

University of Lethbridge

RiverStone

ResidentialProjects:

1890 1970 1984 2002 2006 20102000 2004 2008

• 1St Avenue South Land Assembly

• Varsity Village

• Indian Battle Heights• Mountain Heights

• Ridgewood

•Tudor 

Extension

• RiverStone

•Stafford Manor 

• Mountain Heights

Extension

• SunRidge

SunRidge

Temple Blvd – Habitat for Humanit

1994 - 1995-0 Staff 

1996 – 2 Staff 

1997 – Plus 1

2000 – 4 Staff 

Crossings

Copperwood

Gary Station

North Regional Park

Waterbridge 201

Legacy Ridge Commercial

Downtown

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© 1996-2009

CUSTOMER NEEDS 

• Information

• Change to Federal /

Provincial Transfer

UNCERTAINT

• Fair andequitable timely

opportunities

• Website

• J D Edwards

• City Continues to have

stable growth• New City Council / 3 years

• Council Supports the Provision of 

Industrial Land

• Municipal Development Plan

• Public Scrutiny of Land Transactions

• CIP

POLITICALFACTORS 

ECONOMIC CLIMATE 

CONTEXT MAP : Real Estate And Land Developm ent 

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© 1996-2009

SPOT MATRIX –Real Estate and Land Development 

STRENGTHS  OPPORTUNITIES 

PROBLEMS THREATS  

     C     U     R     R     E     N     T     /     I     N     T     E     R     N     A     L

+ Strong Relationships

Internal and External

+ Council Support

+ Experienced &

Knowledgeable Staff 

+ Strong Customer Service

+ Land Bank

 – Current Staff Vacancies

 – Road Plan & Road

Closure Process

 – Many new players – who

has ownership of 

processes

+  Ability to Influence

+  Ability to Think Big

+ Revenue Generator 

Not tax supported

+ Strong Document

Management

+ Strong Policies and

Procedures - attention to

detail

 – Shallow Utility Installation

 – Scheduling and cost

control

 – Lack of Marketing

 – Timely Processing of 

Land Transactions

OPPORTUNITY

 Ability to create a

positive change

in the community

landscaping

OPPORTUNITY OPPORTUNITY

Partnerships

OPPORTUNITY

Set standards

for future

developments

OPPORTUNITY

Work more closely

with home builders

and city land

owners

Staff Turnover 

Downturn in Economy

Geotechnical (Risk)

Storm Water 

Management

Rapid Upturn in

Economy

(Cost Escalation, Too

Busy, Supply / Deman

Changing Regulatory

Requirements

RE: High Intensity

Residential Fire

(HIRF) Code

Streamline

porcesses

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© 1996-2009

CURRENT 

NETWORK 

OTHER CONSTITUENTS 

• General Public

Residential / non-residential

• Farm Lessee

• Home Builders• City Council

and Leaders

Michael,Jim,

Don, Kel

Susan, Lorna

DIRECT CUSTOMERS 

BOARDS 

STAFF 

SUPPLIERS 

ALLIANCES 

STAKEHOLDER MAP – Real Estate and Land Development 

• Commercial / Industrial Buyers /Lessee

• City Departments

Infrastructure

Facilities

Parks

• Community At Large

• Consultants

Engineers / Architects

• Contractors• Finance Dept

• Appraisors

• Real Estate Agencies

• Home Builders Group

• Solicitor 

• IT

• Lethbridge Housing

• Native Women'sTransition Home

• Joint Venture – Daytona Land

• Habitat for Humanity

• Economic DevelopmentLethbrudge

• Urban DevelopmentInstitute

• University of Lethbridge

• Lethbridge College

• Lethbridge HomeBuilders Association

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© 1996-2009

SIX BOLD STEPS 

BOLD STEPS 

Land bank strategy to support municipal requirements as identified in the CIP

VALUES 

Develop

attractive

and

sustainable

communities

Seamless inventory management system that meets the needs of various stakeholders within the corporation

Improve information for customers

Preparation of sales strategy of commercial components

in the Crossings

Planning new developments

Effective

administration

of land

holdings

Innovation Timely and

accurate

information to

customersOptimize

economic

and

public

benefit

Develop land

to provide

industrial,

residential and

commercial

opportunities

VISION 

To develop and manage land owned

by the City of Lethbridge and to

provide real estate services and

opportunities to meet the needs of our 

shareholders

City Council

Help meet social, economic and financial

community objectives through efforts in land

management

Support to business – industrial, commercial and

residential, to develop and thrive in our community

Provide timely, accurate information to customers

• Support internal business units to mee

their land requirements

• Respect the expertise & contributions

team members and recognize the valu

collaborative effort

• Provide leadership and innovation in meeting land

needs of our institutions, recreational users, social

agencies and residents

• Assist to protect natural environmental features

through the land banking system and the land

development process

Proforma budget

Senior administration

Staff 

conomic Development Lethbridge

Home builders

Contractors

Comprehensive

marketing program

Complexity of land transactions

Complex and cumbersome mu

departmental shallow utilityinstallation and road plan and c

processes

Complex land inventory sys

coordination of multiple data

Tempest, JDE, GIS, EXCEL

Infrastructure services

standards and specificat

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© 1996-2009

COVER STORY VISION- Real Estate and Land Developm ent-RELD 

• Future Growth of the Crossings

• Future partnerships

• Waterbridge

• North Regional Park

“Congrats to RELD on its architectural innovation & d

in Crossings residential community.” President,

Lethbridge Home Builders Association

“We Build Dreams”

BRAINSTORMS QUOTES 

BIG HEADL INES  SIDEBARS 

Awards Night 2015 

• Buddist Monk in Lethbridge to

bless redevelopment in China

Town

• New Database mapping

system unveiled

• Last chance to buy prime

coulee view lots in RiverStone

• Twin Ice Centre to host 2015Canadian National Figure

Skating Championships

• Show Homes are now open for 

public viewing in Crossings

• RELD completes Canada’s first

BuiltGreen Community. WinsFCM Award

• First A380 lands at the StubbRoss International Airport to

celebrate transfer of ownershipto the City of Lethbridge

• Hotel/casino opens in

Crossings

• “If you build it they will come”

North Regional Park opens

• RELD sells out of Sherring

Phase I. Phase II is now

available for sale

• Grand opening of new Grocery

store - anchors commercialdevelopment in Crossings

• RELD completes acquisition of 

land requirements to support

2014-2024 CIP

• Land Department attracts major industrial user providing 400 new

 jobs in the city

(insert clip art or 

other image)

(insert clip art or 

other image)

Winner of the SustainableCommunity Awards

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