2012 Affiliate Summit AffStat Report

2012 Affiliate Summit AffStat ReportAffiliate Marketing Benchmarks

© Affiliate [email protected]://www.affiliatesummit.comhttp://www.affstat.com

2012 AffStat Survey 3

Table of contents

Affiliate Program Merchant Facts and Figures..........................................................................................................

What country are you based out of?.................................................................................................................

What state are you from?..................................................................................................................................

Are you male or female?.....................................................................................................................................

What is your age?.............................................................................................................................................

What is your highest level of education?............................................................................................................

What is your marital status?...............................................................................................................................

Do you have any children?.................................................................................................................................

Do you currently work from home or commute to an office?..............................................................................

You have been an affiliate marketer since... ....................................................................................................

How do you typically drive traffic to your website?......................................................................................

What role do you play in selecting affiliate programs to promote for your company?.......................................

Do you typically promote products and services geared towards consumers or businesses?..........................

When selecting a merchant to promote, what are the top three factors that sway your decision?....................

How do you typically find out about new affiliate programs? ............................................................................

When an affiliate program has denied you, you typically... .............................................................................

How important is your relationship with an affiliate manager?...........................................................................

What is your preferred method for finding out information from an affiliate manager?......................................

How do you prefer to be contacted by affiliate managers when they have relevant information?.....................

Please select all of the affiliate networks that you belong to. ..........................................................................

How many programs have you been removed from based on state legislation?..............................................

How has state legislation affected your business overall?.................................................................................

What is your annual income derived from affiliate marketing efforts?................................................................

How many affiliate programs are you currently promoting?...............................................................................

4

5

6-7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

4 2012 AffStat Survey | © 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

Affiliate Program Merchant Facts and Figures

STATE OF THE INDUSTRY IN AFFILIATE MARKETING

Over fourteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2012 Affiliate Summit AffStat Report.

This section features the results of the survey.

Most affiliates work in a vacuum, and scant data exists to tell the story of the affiliate marketer.

As an industry, we are rich in speculation, but poor when it comes to aggregating the facts and figures that drive this business.

Take a look at the following results. You are bound to find some surprises and think twice about the way you operate as an affiliate, merchant, network, or vendor.


What country are you based out of?


What state are you from?


What state are you from?


Are you male or female?


What is your age?


What is your highest level of education?


What is your marital status?


Do you have any children?


Do you currently work from home or commute to an office?


You have been an affiliate marketer since...


How do you typically drive traffic to your website?


What role do you play in selecting affiliate programs to promote for your company?

2012 AffStat Survey | chapter title 17

Do you typically promote products and services geared towards consumers or businesses?


When selecting a merchant to promote, what are the top three factors that sway your decision?


How do you typically find out about new affiliate programs? Select all that apply.


When an affiliate program has denied you, you typically...


How important is your relationship with an affiliate manager?


What is your preferred method for finding out information from an affiliate manager?


How do you prefer to be contacted by affiliate managers when they have relevant information?


Please select all of the affiliate networks that you belong to.


How many programs have you been removed from based on state legislation?


How has state legislation affected your business overall?


What is your annual income derived from affiliate marketing efforts?


How many affiliate programs are you currently promoting?


Affiliate Summit West 2013 January 13-15, 2013

Caesars Palace, Las Vegas

Register Today and Save 10%

http://AffiliateSummit.com

Affiliate Marketing’s Leading Conference & Tradeshow REGISTER NOW AND SAVE 10% - DISCOUNT CODE ASW13ASTAT

For more information, please visit Caesars Palace, Las Vegas AffiliateSummit.com

Caesars Palace, Las Vegas

Inspiration for the motion picture Rudy Founder of Baby Einstein President & CEO, SiteTuners

AffStat© Affiliate Summit

[email protected]

http://www.affiliatesummit.com

http://www.affstat.com

Documents

2012 Affiliate Summit AffStat Report