2012 AnnuAl ConferenCe exhibitor informAtion Fiestas4.goeshow.com/drug/Annual/2012/PDF/DATIA_Prospectus... · 2020-04-21 · 2012 AnnuAl ConferenCe exhibitor informAtion 1. more bang

2012 AnnuAl ConferenCe

FiestaA

of education

exhibitor informAtion

April 18-20, 2012marriott river Center

San Antonio, tx

2012 AnnuAl ConferenCe exhibitor informAtion

Why exhibit and Sponsor?DAtiA’s 2012 Annual Conference and exposition will once again be the place to be for profes-sionals involved in the drug and alcohol testing industry and with drug and alcohol testing programs. the conference and exposition will feature record-breaking attendance, new prod-uct launches, and educational sessions requested by industry professionals.

more industry professionals look forward to and attend the DAtiA Annual Conference and exposition than any other drug and alcohol testing industry event. that’s because DAtiA has become the premier association for this industry, representing over 1,500 members, with proven programs leading the industry. DAtiA’s Annual Conference and exhibition brings key decision-makers from drug and alcohol testing businesses directly to you. this means that you’ll have access to top business executives who are directly responsible for buying or approving purchases of products and services that they can provide to their clients. in fact, results from 2011 conference surveys show that 94% of DAtiA attendees are directly involved in the purchasing of products and services for their organization AnD 74% of attendees planned to make purchases from exhibitors following the conference. What this means to you: Your customers — in one place, at one time participating in the biggest industry forum of the year – a place you want to be.

With an average of over 550 attendees at DAtiA’s Annual Conference and exhibition we would like to offer you the first opportunity to connect with the largest targeted audience of influential drug and alcohol testing professionals in the field. following are some of the benefits you can gain by participating in this premier event!


1. more bang for your buck.trade shows are one of the most cost-effective ways for your company to reach qualified audiences. According to a study by exhibit Surveys inc., the average cost per visitor reached at a trade show is $177, while the average cost of a field sales call is $295. You do the math.

2. less work, more fulfilling.trade show sales leads require less effort to close. research by exhibit Surveys indicates that only .8 calls are needed to close a qualified trade show lead, compared to 3.7 calls to close a typical business sale. Also, 54 percent of all orders placed as a result of a trade show lead require no personal follow-up visit, according to another study by the mcGraw-hill research foundation.

3. fresh faces.A study by exhibit Surveys shows only 12 percent of the average exhibitor’s booth traffic has been called on by a salesperson from that company in the 12 months prior to the show; 88 percent are new prospects. furthermore, trade shows bring you high-quality visitors. eighty-two percent of an exhibit’s visitors have buying influence for the exhibiting company’s products or services, and 49 percent of an exhibit’s visitors are planning to buy those products or services.

4. Competitive edge.trade shows offer your company another opportunity to stand out from the crowd. You can outshine the competition with a well-trained booth staff, aggressive pre- and at-show promotion, eye-catching booth design, and conscientious follow-up after the show. furthermore, trade show attendees use the opportunity to “comparison shop.” So, this is your opening to point out where your product is superior - in performance, pricing, service, etc.

5. “face time.”You can reach more prospects in a three-day period than your sales force can in three months. meeting prospects face to face is also the fastest and most effective way to build relationships.

6. Customer bonding.Customer service is a hot topic for many companies. trade shows are an excellent place to reinforce existing customer relationships. Say “thanks” to key customers with hospitality suites, one-on-one dinners, or special services, such as transportation to and from entertainment.

7. hands-on learning.how much of your product line can your salespeople actually carry with them and demonstrate on the road? Probably not much. trade shows are a great place for prospects to “test drive” your products.

8. Competitive analysis.the trade show floor provides an invaluable opportunity to study the competition. Where else can you find out so much information on a competitor’s new product offerings, pricing, and marketing strategies? much can be learned by just watching and listening.

9. media spotlight.most shows (especially large events) attract lots of media attention. use this to your advantage to gain media exposure. be sure to invite key press contacts to visit your booth.

10. “Survey says-”trade shows offer a great opportunity to conduct market research. if you’re considering launching a new product or service, you can survey show attendees on pricing, distribution, features and benefits, and minimum quality requirements, among others.

Why exhibit and Sponsor? continued


Presented by SponsorshipContact laura Shelton at 800-355-1257 ext. 40 or [email protected] to receive your customized proposal. highlights of DAtiA’s premiere “Presented by” partnership packages include exclusive “Presented by,” hospitality, promotional, and display opportunities. “Presented by” Sponsorships are limited to a maximum of tWo companies.

Platinum Sponsor: $7500• Four Conference registrations (additional company

representatives at $275)• One 10 x 10 booth space with 6-foot draped table, chair,

wastebasket, and signage in prominent location• Company name/logo on conference attendee tote bag

and pre-conference marketing materials• Signage designating company as Platinum sponsor

throughout conference• Listing and description of company & products in

attendee conference materials• Listing with active link to your website on DATIA’s

Conference Sponsor web page

Sponsorship recognition levelsSponsorship at the DAtiA 2012 Annual Conference and exposition will allow your company to reach the largest number of targeted industry professionals - in one place, at one time - that are looking to improve their business by offering clients the best products and services available. if you are looking to increase your market share in the drug and alcohol testing industry, or are looking to increase the visibility of your company, we can develop a sponsorship plan to meet your marketing and customer relations’ goals. Additionally, we will be happy to explore with you any creative ideas that you may have to support and enhance your sponsorship experience.

DAtiA’s Annual Conference and exposition has earned its reputation as the industry’s leading event for education, networking, and industry “best practices.” by associating your company as a sponsor, you will be able to apply this reputation to your company and gain exposure that will result in increased sales and industry recognition. Such opportunities are limited to allow the greatest amount of exposure for those involved.

for companies that both exhibit at and sponsor the DAtiA conference, statistics from the Center for exhibition industry research, show that sponsorship can increase quality booth traffic by as much as 104 percent.

“Great show – no other show gives me access to so many potential clients!”


• One set of pre-conference attendee marketing mailing labels

• One pre-conference attendee marketing email list• One set of post-conference attendee follow-up mailing

labels• One post-conference attendee follow-up email list• Placement of promotional material in conference

attendee tote bag • Introduction and acknowledgement of conference

sponsor at opening Ceremonies• Ability to include product/service informational

meetings held in conjunction with the conference in the final meeting agenda (must not conflict with events sponsored by “Presented by” Sponsors)

• Ability to Choose ONE attendee item from below for the sponsor’s logo to appear on:

• Re-usable hot/cold bottle • Name badge pocket • Attendee conference notebook

Gold Sponsor: $5500 (deduct $500 if company will not be exhibiting)• Three Conference registrations (additional company



and pre-conference marketing mailings• Signage designating company as Gold sponsor



Conference Sponsor web page• One set of pre-conference attendee marketing mailing

labels• One set of post-conference attendee follow-up mailing

labels• Placement of promotional material in conference

attendee tote bag • Introduction and acknowledgement of conference

sponsor at opening Ceremonies

Silver Sponsors: $3500 (deduct $500 if company will not be exhibiting)• Two Conference registrations (additional company



and pre-conference marketing materials• Signage designating company as Silver sponsor



Conference Sponsor web page• One set of pre-conference attendee marketing mailing

labels• One set of post-conference attendee follow-up mailing

labels• Introduction and acknowledgement of conference


Patron Sponsors: $1500 • One Conference registration (additional company

representatives at $275)• Company name/logo on conference attendee tote bag,

and pre-conference marketing materials• Signage designating company as Patron sponsor


attendee conference materials• Listing with link to your website on DATIA’s Conference

Sponsor web page• Introduction and acknowledgement of conference


Sponsorship recognition levels continued


exhibit booth only Package • $1450 member - $1700 nonmember• One 10 x 10 booth space with 6-foot draped table, chair,

wastebasket, and signage• Listing with active link to your web site on DATIA’s

Conference exhibitors web page• Listing and description of company & products in attendee

conference materials• Two full conference registrations; additional conference

registrations at $275 per person• One set of pre-conference marketing mailing labels• One set of post-conference attendee follow-up mailing

labels

Additional Exhibitor/Sponsor Representatives All representatives from exhibiting and sponsoring companies must be registered. Additional representatives above those included in the exhibit or sponsorship package must register at the additional registration fee of $275.00.

Additional marketing options All registered exhibitors have the option of purchasing the following lists for pre- and post-show marketing:• $375 Pre-show email marketing list for one-time use

(approximately 1,500 emails consisting of registered attendees and prospects)

• $275 Post-show email marketing list for one-time use (approximately 550 emails consisting of actual attendees)

Sponsorship recognition levels continued

“this is the best conference and show i go to each year. the leads are great and i

learn a lot from the seminars!”


electrical outlet if your exhibit requires electricity for lighting or computer equipment, an electrical outlet must be ordered through the marriott riverCenter. All exhibitors will receive an order form with their confirmation materials upon confirmation of full payment.

tentative exhibit hours Wednesday, April 18, 2012 9:00 Am - 4:00 Pm Set-up5:00 Pm – 8:00 Pm reception in exhibit hall with

exhibits open

thursday, April 19, 2012 12:00 Pm – 3:00 Pm exhibits open

breaks, lunch, exhibitor booth Prizes drawings

3:00 Pm-6:00 Pm break Down

Conference locationthe marriott rivercenter hotel located on the San Antonio riverwalk, is conveniently located near many great activities including Six flags fiesta texas, San Antonio Zoo, shopping at the rivercenter mall connected to the hotel, and the cultural and historical landmarks of San Antonio such as the world famous Alamo. the marriott rivercenter is one of the most high-tech hotels on the riverwalk with marriott Plug-in technology, lCD tVs, premium cable, and high-speed internet in each guest room.

the marriott rivercenter is offering DAtiA attendees a reduced rate of $190 single/double. Room reservations must be made by April 9, 2012 to receive the DAtiA reduced rates. book early as a limited number of rooms have been reserved for DAtiA attendees – DAtiA cannot guarantee that rooms will still be available through April 9, 2012 as the DAtiA Annual Conference is taking place during San Antonio’s fiesta event, which draws thousands of tourists to the area. reservations for the

event can be made directly with marriott reservations at (800) 266-9432 or online at https://resweb.passkey.com/go/DATIA2012 by April 9, 2012.

Getting there

the marriott rivercenter is located approximately 8 miles (15 minutes) from the San Antonio Airport. taxis, limousines, shuttles, buses, and vans can be arranged to transport you to and from the airport. Airport express - (210) 281-9900; fee: $18.00 (one way), estimated taxi fare: $22.00 (one way)

General information

“the show keeps getting bigger and better! We’re glad to be part of it year

after year.”


how to reserve Your Spotto reserve your place at DAtiA’s 2012 Annual Conference and Exhibition, complete the Exhibitor/Sponsor registration form and return it to DAtiA along with your exhibit fees. An initial deposit of 50 percent must be included to hold your place, and final payment is due no later than february 10, 2012. if registering after february 10, 2012, full payment must accompany your registration. Due to the show’s history of selling-out, no exhibit space or sponsorships will be held for more than 14 days without payment.

remember that your company will be listed on the conference web page and attendee promotional materials once you have reserved your exhibit space and/or sponsorship, so register early!

Assignment of Space

All 2011 conference sponsors and exhibitors will have first choice in selecting their preferred booth assignment via the online system. remaining booths will be available on a first-come first-serve basis using DAtiA’s online exhibit hall registration page. exhibitors can see in real-time which booths are available and who has already reserved booths. this system will allow exhibitors the greatest control over where their booth is located. exhibitors who do not wish to register online may contact DAtiA to place their preferred booth on hold for 14 days.

General information continued“overall a great show. We got valuable

leads from attendees.”


Entrance

BAR

HIGHBOYS

FOOD STATIONS

10

’ Ais

le1

0’ A

isle

10’ Aisle

325

323 223 123

321 221 121

319 219 119

317 217 117

315 215 115

313

311

309 209 109

307 207 107

305 205 105

303 203 103

301 201 101

320 220 120

318 218 118

316 216 116

314 214 114

322 222 122

308 208 108

110

112

306 206 106

304 204 104

302 202 102

300 200 100

10

’ Ais

le1

0’ A

isle

10

’ Ais

le1

0’ A

isle

(65)10’X10’ Booths(2) Food Stations(2) Bars(15) Highboys

BAR

Drug & AlcoholTesting Industry AssociationApril 18-19, 2012Marriott River Center- San Antonio, Tx.

DATIA 2012Marriott River Center

April 18-19, 2012 May 31, 2011June 21, 2011Michael Odagis

2012 floor Plan

DAtiA membershipSign up for DAtiA membership now and qualify for preferred booth space!Dues through September 2012 are only:q $378 Corporate q $1,125 Sustaining

booth selections: Choice 1 _____________ Choice 2 _____________ Choice 3 _____________ Choice 4 _____________

list any exhibitors you wish to be adjacent to:

list any exhibitors you do not wish to be adjacent to:

Booth/Sponsorship Level

q Presented by Sponsor (limit 2 companies, minimum $20,000 – call laura Shelton for details.)

registrants:

name: email:

name: email:

name: email:

name: email:

q Platinum Sponsor - $7,500 q Platinum Sponsor - $7,000 (no booth included)registrants:

name: email:

name: email:

name: email:

name: email:

Preferred logoed item: q Water bottle q notepad q room Key card q name badge packet

q Gold Sponsor - $5,500 q Gold Sponsor - $5,000 (no booth included)registrants:

name: email:

name: email:

name: email:

q Silver Sponsor - $3,500 q Silver Sponsor - $3,000 (no booth included)registrants:

name: email:

name: email:

q Patron Sponsor - $1,500 (no booth included)registrants:

name: email:

q exhibit booth only - $1,450 (member rate) $1,700 (non-member rate)registrants:

name: email:

name: email:

Add-ons (included in Presented by and Platinum Sponsor Packages)

q $375 Pre-show email marketing list for one-time use (approximately 1,500 emails consisting of registered attendees and prospects)

q $275 Post-show email marketing list for one-time use (approximately 650 emails consisting of actual attendees)

Additional company representatives at $275 each:1.

2.

3.

4.

Payment information total Due $________________

q Check #________________enclosed q MC/VISA/AMEX

#__________________________________________ exp. Date_______________

Signature __________________________________________________

registrant information(information for person to receive all correspondence):

Contact name

Company name

address

city, state, zip

phone

fax

email

web

registrant information(exactly as it should appear in conference printed materials):

Contact name

Company name

address

city, state, zip

phone

fax

email

web

DATIA 2012 EXhIBITOR/SPONSOR APPLICATION

q i am to receive all correspondence, however, i will not be attending the conference. q i agree to abide by all DAtiA exhibitor terms and conditions.

To complement your exhibit/sponsorship, DATIA offers your company the opportunity to have a 50-word description in the official conference materials. Submis-sions over 50 words will be edited.

3 Ways to register: Web: datia.org fax: 202-315-3579mail: 1325 G Street nW, Suite 500 #5001, Washington D.C. 20005

exhibitor GuiDelineSby participating as an exhibitor in the DAtiA 2012 Annual Conference and exhibition, you, your company, and your company representatives agree to the following terms and conditions. these terms and conditions will be strictly enforced and violators may be asked to leave the exhibition area and may impair their exhibit opportunities at future DAtiA meetings.

1. AmenDmentS: the exhibitor agrees that DAtiA shall have the right to make such rules and regulations or changes in arrangements as it shall deem necessary, and to amend same from time to time. DAtiA’s Conference manager shall have the final determination and enforcement of all rules, regulations, and conditions.

2. booth ASSiGnment: DAtiA does not guarantee any particular booth selection and reserves the right to exercise its sole discretion in the acceptance or refusal of applications for any reason, with or without cause. the final arrangement of booth space will be determined by DATIA’s Conference Manager at his/her sole discretion.

3. reGiStrAtion: exhibitor booth personnel will wear their badges at all times during show hours, or they will not be allowed into the exhibit area. there will be no exceptions.

4. SublettinG SPACe: A. Participants may not assign or sublet any space allotted to them, and may not advertise or display goods, other than those manufactured, distributed, or sold by them in the regular course of business, without authorization by DAtiA’s Conference manager.

b. exhibitors are prohibited from having any representatives of any firm that is not registered with the DAtiA Annual Conference and exhibition to solicit business, or take orders in the exhibitor’s space.

C. All business activities of the exhibitor must be confined to the booth space. Conducting business activities outside of the designated exhibition area is strictly prohibited.

5. fAilure to oCCuPY SPACe: Should any rented space remain not set up or unoccupied before the exhibits commence on the opening day, or for any time thereafter, DAtiA reserves the right to rent such space to any other applicant or to eliminate such space and no refund shall be made to the original renter. exhibitors who require delayed occupancy must make a request to DAtiA’s Conference manager in writing at least 30 days prior to the exhibit hall opening hours.

6. SetuP informAtion: fire regulations require exhibitors to keep displays, products, signage, and any other materials within their booth limitations. if any of these items are found to be in aisle space, the exhibitor is liable for municipal fines and may be asked to dismantle their exhibit and leave.

7. booth DiSmAntelinG: A. no part of an exhibit shall be dismantled

nor materials removed during the exhibit hall hours without special permission from DAtiA’s Conference manager. Any exhibitor dismantling their booth without permission will lose all accumulated points that are used to assign booth space.

b. no exhibit shall be dismantled before the official closing of the DAtiA exhibition area. once set-up, no part of an exhibit may be prematurely removed without consulting DAtiA’s Conference manager.

C. All space must be vacated by 6:00 pm on Wednesday, may 25, 2011. if spaces are not vacated by that time, DAtiA reserves the right to remove materials, and charge the expense to the participant. DAtiA will not be liable for damage of the materials caused by such removal.

8. reGulAtionS AnD StAnDArDS:A. exhibitors or their agents may not allow any articles to be brought into the facility or any act done on the premises which will invalidate the insurance or increase the premium of the policies held by the management of the facility, nor permit anything to be done by their employees through which act the premises, property or equipment of the other participants will be damaged. no signs or articles can be affixed, nailed, or otherwise attached to walls, doors, etc. All space leased is subject to these restrictions. Violations of these rules will annul the exhibitor’s contract, and the exhibitor will be held liable for any damage resulting from such violations.

b. flashing lights, extremely loud noises, such as bells, sirens, buzzers, etc., will not be permitted.

C. no activities shall be scheduled during the time of the official program hours except with express permission of DAtiA’s Conference manager.

D. DAtiA prohibits photographing, videotaping, or examination of another exhibitor’s equipment or entry into another exhibitor’s booth without permission.

e. Solicitation by non-registered exhibitors or sponsors is strictly prohibited. firms and representatives not assigned exhibit space are prohibited from soliciting business in any form in the DAtiA exhibition area.

9. liAbilitY AnD SeCuritY: exhibitor hereby assumes entire responsibility and hereby agrees to protect, defend, indemnify and save DAtiA, the hotel, its owners, its operator, and each of their respective parents, subsidiaries, affiliates, employees, officers, directors, and agents harmless against all claims, losses or damages to persons or property, governmental charges or fines and attorney’s fees arising out of or caused by its installation, removal, maintenance, occupancy or use of the exhibition premises or a part thereof, excluding any such liability caused by the sole gross negligence of the hotel and its employees and agents.

exhibitor shall obtain and keep in force during

the term of the installation and use of the exhibit premises, policies of Comprehensive General liability insurance and Contractual liability insurance, insuring and specifically referring to the contractual liability set forth in this exhibit Agreement, in an amount not less than $2,000,000 Combined Single limit for personal injury and property damage.

the hotel, its owners, its operator and DAtiA shall be included in such policies as additional named insureds. in addition, exhibitor acknowledges that neither DAtiA, the hotel, its owners, nor its operator maintain insurance covering exhibitor’s property and that it is the sole responsibility of exhibitor to obtain business interruption and property damage insurance insuring any losses by exhibitor.

10. CAnCellAtion of SPACe: Cancellation of exhibit space must be in writing. telephone cancellations will not be accepted. full refunds will be made for exhibits cancelled before february 24, 2012. one-half of the exhibit fees will be refunded on cancellations received before march 2, 2012. in no case will a refund be issued for a cancellation made after march 2, 2012. in the event of the DAtiA Annual Conference and exhibition being canceled due to fire, strikes, government regulations, acts of God or other causes beyond the control of the association, DAtiA shall not be held liable for failure to hold the DAtiA Annual Conference and exhibition as scheduled, and DAtiA shall determine the amount of exhibit fees to be refunded.

11. enDorSementS: having an exhibitor relationship with DAtiA does not indicate that DAtiA endorses the product of said exhibitor.

12. Pre AnD PoSt ShoW mArKetinG liStS: each list provided to exhibitors and sponsors for pre-show marketing and post-show follow-up is for one time use only and cannot be converted into an electronic format or duplicated for any reason. these lists are to be used for the sole purpose of promoting the company’s presence at the DAtiA Conference and exhibition and to follow-up with attendees regarding the company’s products and services marketed during the DAtiA Conference and exhibition.

Documents

2012 AnnuAl ConferenCe exhibitor informAtion Fiestas4.goeshow.com/drug/Annual/2012/PDF/DATIA_Prospectus... · 2020-04-21 · 2012 AnnuAl ConferenCe exhibitor informAtion 1. more bang