2012 BUILDING FUTURES

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buildingFOUNDATIONS


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GOODWILL HELPS ALBERTANS

WITH DISABILITIES GET JOBS.

SHOP AT

GOODWILL.

DONATE TOGOODWILL.


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The appointment of our CEO, DaleMonaghan, in March of 2012, servedto springboard our foundation-building. He re-energized the

focus on our mission by expandingemployment opportunities forindividuals with disabilities in ouroperations.

Dale established new executives inoperations, and finance & corporateservices. They joined existingexecutives leading mission services,marketing & communications,and human resources & employeerelations. Together this executiveteam is working in partnership withthe Board to build the futureof Goodwill.

In June 2012, the Board recast ourvision and mission statements:

MISSION Goodwill is a social enterpriseproviding individuals with disabilitiesthe opportunity to enhance their livesthrough meaningful employment.

VISION Goodwill will be recognizedfor excellence in communityleadership, partnerships, andthe provision of employment

opportunities for individualswith disabilities.

Message from the Chair ofthe Board

2012 BUILDING

FUTURESTrina Innes

2012 was a year of building the future of Goodwill. Goodwill

has been a part of the fabric of Alberta for more than 60 years

and we will continue to be part of that tapestry by pursuing

innovative opportunities and strengthening our foundation.


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In November 2012, in collaborationwith the executive team, the Boardbuilt and approved a new set of

guiding values and a three-yearstrategic plan addressing newtrends and opportunities.

One of our greatest achievements

this year was the grand opening ofChinook, a new retail location inCalgary. It was exciting to witnesspeople like Adam, Kelsey, Barry,and many other individuals withdisabilities serve as an integral partin the team that built this flagshiplocation of Goodwill Alberta. Weare also proud of the remodelingcompleted on the front and back endof other locations; we have createda great shopping experience forcustomers and a healthy working

environment for our Goodwill team.

Goodwill continues to engagewith our communities and pursuecollaborative partnerships. We

participated in the 2012 SpecialOlympics Canada Winter Gamesand International Day of Personswith Disabilities. We are growingand diversifying our relationshipswith stakeholder groups, corporate

sponsors, government andcommunity organizations.

As an outcome-driven organization,we have set the stage for resultsthat will showcase excellence

in all aspects of our business.Focused on our mission and values,strengthened by a new vision,led by an energetic and inspiredexecutive team, and supported bythe most dedicated staff, we are

well under way to building ourGoodwill family and our future.


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In March 2012, I joined Goodwill asCEO and immediately was struckby the power of our mission andthe amazing dedication of thosethat work with Goodwill to promotethat mission. Goodwill is a socialenterprise, a business that usesprofit for a purpose. At Goodwill,we emphasize that while we aredesignated a not for profit charity, weare a social enterprise. We are proud

to be part of a Goodwill movementthat is delivering on improvingpeople, communities and societiesin 16 countries. Every 38 seconds ofevery business day in North America,a person served by Goodwill earns a

good job.

We established a new basis for doingbusiness in 2012 that focuses onthe Triple P bottom line of People,Profit and Planet. These three pillarsprovide the basis for our strategicplan and our business decisions.

Message from the CEODale Monaghan

We are first and foremost focusedon supporting people, ensuring thatindividuals with disabilities have

employment opportunities so thatthey can live productive and fulfillinglives. We are able to accomplishthis through generating profit fromour donations and retail operations,using our profit for purpose. Finally,we will not forget the planet. Ourenterprise allows us to be deeplyinvolved in the impact that wastehas on our planet. Through donatingand purchasing in our thrift stores,everyone contributes to bettering theenvironment by repurposing these

gently used goods.

Through the leadership of our boardand the inclusion of all of our staff wewere able to move forward with the de-

velopment of a new mission to reiterateour purpose, a new vision to guide ourfuture, and a set of values to drive ourdecision making. Through six strongvalues and six strategic directions weset out a business plan that willguide our future for the next threeyears and set a foundation forbuilding a strong enterprise.


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In 2012, we opened two new retaillocations, and remodeled twoexisting locations. By the end of

2013, all of our locations will visuallyinform customers of the powerof our mission and another twolocations will be remodeled. Thisguides us further down the road tosignificant organizational change

and betterment in the way that weapproach our operations and supportour mission.

A new focus on community has ledus to develop partnerships with

companies and community-basedorganizations who desire to realizewith Goodwill a better, strongerAlberta. We want to thank andacknowledge the many organizationsthat take part in our programs, events

and build partnerships with Goodwillto support our mission. Their focuson building inclusive communities,enhancing the lives of individuals withdisabilities through employment, andmaking an impact on the environment

helps support the achievement of ourmission each and every day.

Finally, we are well positioned todeliver outcome-based servicesfor individuals with disabilities,

including meaningful employmentopportunities and job training. Thisis strategically aligned with theGovernment of Alberta’s social policyframework and the government’sposition on appropriately providing

meaningful, employment-basedopportunities for individuals withdisabilities.

My first year with Goodwill has beenperhaps one of the most meaningful.Our staff’s commitment to ourmission, their energy and passionare contagious and our ability tochange the lives of people every daythrough the simple ability to provideemployment gives me a great sense

of personal fulfillment.


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MISSION

Goodwill is a social enterprise providing

individuals with disabilities the opportunity

to enhance their lives through meaningful

employment.

VISION

Goodwill will be recognized for excellence

in community leadership, partnerships and

the provision of employment opportunities

for individuals with disabilities.


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VALUES

TEAMWORKWe not me, so we

can be our best

RECOGNITION

Say thank you

INTEGRITYMean what you say

and say whatyou mean

SAFETYA safe you is

a safe me

RESPECT

Be open and honest

CUSTOMER

SERVICESmile


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The Power of Work program

supports people with disabilities in

locating employment or volunteer

opportunities in their communities.Individuals are assisted with

identifying their employment goals,

employment preparation, job search

and employment coaching.

In total we served 187 individuals

with disabilities and barriers toemployment, which resulted in:

PLACEMENTS113 PAIDWITH 69EMPLOYERS

100PLACEMENTSVOLUNTEER

IN 69 ORGANIZATIONS

30,977VOLUNTEER HOURS 17 INDIVIDUALS

IN WORK

EXPERIENCE

47 NEW EMPLOYER PAID PLACEMENTS 4WORKEXPERIENCESITES62 INDIVIDUALS

WORKING FOR

GOODWILL ON

PAYROLL

61 PAID EMPLOYMENT SITES

PROVIDED TO THE

COMMUNITY

COMMUNITY

EMPLOYMENT

65NEWVOLUNTEERPLACEMENTS


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CONTRACT

SERVICES

PROVIDEDWORK FOR

21INDIVIDUALS

SERVED

71CUSTOMERS

The Contract Services

program provides employment

opportunities for people with

disabilities and other barriers

to employment. This program

enables individuals to perform

their various work responsibilities

in an accommodating and low

stress environment where

they have the option to workindividually or as part of a team.

CUT 38,120 LBS. OF RAGS

FILLED 81 CONTRACTS

SOLD 6,311 eBOOKS

EMPLOYED6 PEOPLE

IN eBOOKS

SAVING COTTON & TERRY CLOTH

FROM THE LANDFILL


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With 11 store locations and 21donation centres in Alberta weare offering customers a varietyof treasures each day. In 2012,we were pleased to open two newstores: Chinook in south Calgaryand GoodBooks in Strathcona,Edmonton. We also renovated our

Beverly store in Edmonton and ourTrans Canada store in Calgary.

STORESand

DONATION CENTRES

from generous membersof the community

Sold

and recycled

of clothing in our retail stores

of clothing

539,928 DONATIONS

1,813,275 ITEMS

3,545,623 ITEMS

In 2012, we received:


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We were excited to partner with a

variety of organizations in 2012!

Handbag Handoff—EdmontonWoman’s Show

Eco Move Out—University ofAlberta’s Office of Sustainabilityand Waste Management

U of A Sustainability Fashion Showwith Ecostyle

Western Canada Fashion WeekStylist’s Contest — Edmonton

Red Dress Initiative

2012 Special Olympics CanadaWinter Games — St. Albert

The S.W.A.P. Team — Calgary

COMMUNITY COMMUNITYPARTNERS SPONSORS


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DONATE

• Donate your used householditems to one of our 21 donationcentres in the province

• Start a donation drive with yourcommunity, school, office orchurch

• Give stock from your businessand receive a tax receipt

SHOP

• Come down to one of our 11 retailstores and find that unique item

WORK

• Employ someone with a disability

• Hire one of our Power of Workindividuals in your business

• Work with Contract Servicesfor piece work for your business

SOCIAL MEDIA

Join us on Facebook, Twitter,Pinterest and on our blog tofind out what is happening with

Goodwill every day.

How toGET INVOLVED

IN OUR MISSION

TO GIVE TO GOODWILL

Check out our website goodwill.ab.ca for a donation centre or retail

store location near you. Give us a call at 1.866.927.1414 for informationabout our programs and services.


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AON

ATCO Blue Flame Kitchen

A & W

Canadian Pickers

CenturyVallen

CIA Solutions Grande

Prairie

Costco

Country 105

Deerfoot Mall

Eddie’s Hang Up Display Ltd.

Edmonton Women’s Show

Global TV Edmonton

Government of Canada

Enabling Accessibility Grant

Guillevin International

H&R Block

Human Resources & SkillsDevelopment

KPMG

nexGen Grafix Inc.

Pat’s Autobody Grande

Prairie

Postcard Portables

RED the Agency

Renfrew Insurance

Heritage Park

XL103 Calgary

Robert Half

Rotary Club of Grande

Prairie

Royal Bank

Save-On-Foods

Screen Craft

Sobeys Beverly

The Council for

Lifelong Learning

U of A Office of SustainabilityUnited Way Capital Region

United Way Grande

Prairie

UPS

Waste Management

Western Safety Consulting

Goodwill hasmany individual

and communitysupporters withoutwhom we could not besuccessful.

We would like toacknowledge thefollowing supportersand partners whohelped us meetour goals in many

different ways.

SPECIAL THANKS to our

2012 SUPPORTERS


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FINANCIALS

REVENUES

Donated merchandise sales 18,094,140

Provincial contract fees 2,108,213

United Way 174,991Donations and grants 148,360

Other 68,593

$ 20,594,297

EXPENSES

Human resource costs 12,992,010

Physical resource costs 5,115,306

Other operating costs 1,573,217

Amortization 461,945Material costs 337,304

$ 20,479,782

Excess of revenues over expenses $ 114,515


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WHERE THE DOLLARS CAME FROM

WHERE THE DOLLARS GO

Donated merchandise sales $18,094,140

Provincial contract fees $2,108,213

United Way $174,991

Donations & Grants $148,360

Other $68,593

Human resource costs $12,992,010

Physical resource costs $5,115,306

Other operating costs $1,573,217Amortization $461,945

Material costs $337,304

This information has been derived from the audited financialstatements for the year-ended December 31, 2012.


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buildingFOUNDATIONS

1.866.927.1414

goodwill.ab.ca

We’d love to hear from you!

You’re invited to provide us with comments, questions,or concerns. All feedback is welcome.

HEAD OFFICE

8761 – 51 Avenue

Edmonton, AB T6E 5H1


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Documents

2012 BUILDING FUTURES