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2012 Fall Touchline
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e a s t e r n p e n n s y l v a n i a y o u t h s o c c e r
Another Great Year in the Books
New Season Now Under Way!
P E N N S Y L V A N I A ’ S L E A D I N G Y O U T H S O C C E R P U B L I C A T I O N
f a l l
2012
FC Penn. Strikers Win National Title pg19
2012 Scholarship Recipients pg9
From Lancaster to Denver: Julian Valentin pg23
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GOOD LUCK THIS FALLTO ALL PLAYERS, ON THE FIELD AND IN THE CLASSROOM!
E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 1e p y s a . O R G
It’s hard to believe we are approaching the fall season and will be heading back to the fields. It’s an exciting time, a busy time and should be a fun time for everyone.
As I have com-mented before, our
sport far too often becomes one full of tre-mendous pressure and anxiety; rather than being a positive experience, soccer becomes a source of frustration. We tend to lose the most players at around 12 years of age, and the No. 1 reason players give for quitting is “it’s not fun anymore.”
Here is my preseason advice to everyone: Let’s continue to make it fun.
Fun can come in many forms and I have some suggestions that may help:
1. Keep things in perspective--the missed shot, lost game, or any other perceived “negative” is not a big deal. This isn’t life or death. This is a game.
2. Stay diversified--you have committed to a club or team, and you need to fulfill that commitment, but that doesn’t mean that you can’t do anything but soccer. Play basketball, watch the Eagles on Sunday, join the Scouts. 3. Focus on enjoying the moment--recognize that parents and children have very little time together. Remember Harry Chapin’s song “Cats in the Cradle”? It’s all too true--make the moments you have together good ones. Be upbeat and positive toward teammates, children, referees, coaches. If everyone is enjoying the moment, it’s hard not to have fun.You may read my suggestions as hackneyed
or even trite--maybe so, but they are sound recommendations and ones that I will almost guarantee will make the upcoming season fun.
To each of the administrators, coaches, parents and volunteers: Thank you, as always, for supporting our children, our communities and our wonderful sport.
To each of the players: Good luck in the upcoming season, try your hardest, and make sure, before anything else, have fun.
OLYmPIC IDEALSBy Chris Branscome, Chief Executive Officer, Eastern Pennsylvania Youth Soccer
As the games of London conclud-ed, International Olympic Com-mittee President Jacques Rogge called on the youth of the world to assemble in Rio in 2016. It is time
again for the youth to assemble on the soccer fields of Eastern Pennsylvania.
During the Olympics, we saw the joys of winning and respect for all competitors. As we enter our new soccer season, I hope we can keep in mind the Olympic Ideals of excellence, respect and friendship.
The first ideal, excellence, is an aspira-tion. Excellence should not be a demand of our children, but a learned experi-ence. Children need to learn excellence by example. Excellence should not be a burden, but an encouragement to achieve
and continue to grow and learn. The Olympic movement defines respect
as “putting humans first.” Coaches, parents and other spectators should remember that children are on the field. Comments should be nothing but positive. Our game officials should not be subject to undue harsh criticism or comments. And as I’ve written before, racism and violence have no place on our fields.
“Forging friendships among athletes” is an ideal supported through the Olympic Games and should be supported through our teams and clubs. Remember, people you see on an opposing sideline for a few hours could become neighbors, school-mates, congregation members or work colleagues later that day.
So, as we begin this new season, I call on everyone to assemble and unite, for a safe, healthy and positive season. I wish the best of luck to all. Play hard, play fair, have fun.
Eastern Pennsylvania Youth Soccer
4070 Butler Pike, Suite 100Plymouth Meeting, PA 19462
Phone: 610-238-9966Fax: 610-283-9933
EXECUTIVE COMMITTEEPresident Robert McDade
Vice President, Recreational Brian TalericoVice President, Travel Jim Kuntz
Treasurer Herb MaguireSecretary Jeff SommerRegistrar Donna Outt
State Youth Referee Administrator John Campbell
COMMITTEE CHAIRSArbitration & Risk Management Rick Tompkins
TOPSoccer Program Diane SpencerSoccer Across America John Kukitz
Cup Commissioner Dave AshRules & Revisions Tom Dougherty
Scholarships Dave Edgecombe
STATE OFFICE STAFFChief Executive Officer Chris Branscome
Director of Coaching Mike BarrDirector of Soccer Operations Frank Olszewski
Communications Manager Rob BrownMarketing and Events Coordinator Kylea MeredithAssistant Director of Coaching Gary StephensonMembership Services Specialist Beck Kleinert
ODP/Coaching Administrator Kelly ConnorDirector of Camps Sheldon Chamberlain
Accountant Judy Curran
TOUCHLINEEditor-in-Chief Rob Brown
A.E. Engine11880 28th Street North, Suite 101
St. Petersburg, Florida 33716(727) 209.0792 / Fax: (727) 209.1776
Publisher Craig BaroncelliVP, Sales David Watson
VP, Executive Accounts Dayne MaasdorpArt Director Jason Tedeschi
Graphic Designer Stacey FosterAccount Executives Chris Vita, Ron Trytek,
Kristy Limotta, Dustin “Doc” LawsonWeb Designer Nicole Hess
The entire contents of this publication are copyrighted; all rights reserved. Articles may not be reproduced or reprinted without written permission from Eastern Pennsylvania Youth Soccer and A.E. Engine. Advertising space in Touchline is
purchased and paid for by the advertisers. None of the products or services are necessarily endorsed by Eastern Pennsylvania Youth Soccer or its affiliates. The
views and opinions expressed in this publication are not necessarily those of Eastern Pennsylvania Youth Socceror its advertisers.
Printed in the United States of America.
Vol. XXXVIII • September 2012
ContentsDEPARTMENTSPresident’s Message 1Chief Executive’s Message 1Association Calendar 5Director of Coaching Perspective 10-11Social Media Corner 17Upcoming Coaching Education Courses 21Profile: Julian Valentin 23Player Profiles 27Coaching: Combination Play 28
FEATURES2012 June Cup (NCS) Champions 3What is Soccer Business? 7Scholarship Winners Announced 9ODP Tryouts 13US Youth Soccer Region I Championships 14-15FC Penn. Strikers National Champs 19Phila. Union Jr. Supporters Club 25Coaches Connection 25
CONTINUE THE FUN By Bob McDade, President, Eastern Pennsylvania Youth Soccer
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 3e p y s a . O R G
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 5e p y s a . O R G
QUARTERLY CALENDARSEPTEmBER 2012 | YOUTH SOCCER mONTH*
September 1 Seasonal Year BeginsSeptember 3 Labor Day, State Office ClosedSeptember 9 ODP TryoutsSeptember 9 Soccer Day @ Please Touch MuseumSeptember 19 Angelo’s Soccer Corner 20% Off DaySeptember 21 Deadline for 2012 Award NominationsSeptember 23 ODP TryoutsSeptember 23 VIP Experience Contest @ Phila. Union Game
September 30 Army/Navy Men’s Soccer Game @ PPL Park
OCTOBER 2012October 1 Registration Fees and Databases DueOctober 8 Columbus Day, State Office ClosedOctober 18 Union League Good Citizenship Award Nominations Open
October 22-26 Indoor Cup Application Opens
NOVEmBER 2012November 22-25 Thanksgiving, State Office Closed
*Youth Soccer Month Full Schedule Available: http://bit.ly/EPA-YSM
IT’S TIME FOR YOU TO BE IN TOUCH
WITH TOUCHLINE!We would love to hear your stories about
the players, coaches, refs and parents who are making a difference in our Eastern Pennsylvania Youth Soccer community
for an article about them in Touchline or on our EPYSA.org website. Send your story suggestions, photos or videos to
Communications Manager Rob Brown at [email protected].
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 7e p y s a . O R G
WHAT IS SOCCER BUSINESS?By Andrew Wenger, Montreal Impact | Excerpt from the blog at http://sites.duke.edu/wcwp/
The BUSineSS oF A SoC-Cer CLUB iS To ProDUCe A winninG TeAM. Too oFTen, ThoUGh, ACTionS
TAKen PLACe in The BoArD rooM or AT The neGoTiATinG TABLe TAKe AwAY FroM The en-TerTAinMenT on The FieLD.
At times, the aggressiveness and sometimes greediness of clubs leads to failure on the field. Specifically, the mountains of debt some Euro-pean clubs have amassed in recent years often do more harm than good for a club.
Last year, players in La Liga — one of the world’s richest leagues — nearly went on strike when one club failed to pay wages. Ear-lier this year, Rangers FC entered administra-tion after they could not pay some $77 million the club owed in taxes. The same has hap-pened to FC Portsmouth for the second time in as many years. The financial problems were the result of poor management decisions.
In 2005, Malcolm Glazer used the financial tool of a leveraged buyout (LBO) to purchase Manchester United for $1.5 billion and make the company private. This hampered the team’s ability to keep or purchase new star players. Manchester United sold Cristiano Ronaldo to Real Madrid for a record transfer fee of $132 million. Even with the sale of Ron-aldo, United has been unable to manage their debt payments and recently reissued shares of the club on the New York Stock Exchange for public purchase. Glazer raised $300 million dollars in the IPO; half will be used to pay down the $663 million in remaining debt.
Glazer has outraged many fans of Manches-ter United, who consider that he has taken the club from them. They have a point. After
all, as a “brand” a club is not only made up of its players and managers, but also of the fans and the tradition they carry with them.
Another instance of over spending and debt damaging a club is Leeds United, formal-ly of the Premier League. Rather than piling on debt through a LBO, the club borrowed to purchase players. Leeds was a big club in the 1980s and 1990s, culminating in a Champions League semi-final place in 2001. But the club was ultimately undone by their Chairman Peter Ridsdale’s idea to go for it. He proceeded to purchase players with borrowed money using future ticket sales as collateral. It failed and the club had to sell assets at a blistering pace as the club entered administration. Great players were sold at a severe discount due to the team’s financial troubles. The club also suffered demotion to England’s third tier and has since had to claw themselves back from the brink of extinction.
The idea of corporate borrowing is nothing new. Most companies must borrow to fund future growth. But there is a line between intel-ligent borrowing and getting caught in a credit crunch. In Europe, several countries are trying to reorganize debt in order to make payments.
Fiorentino Perez, the Chairman of Real Madrid is in the midst of de-leveraging in his business, A.C.S., the largest building services companies in the world. As he has done with Real Madrid, Perez has orchestrated huge loans, creating $12 billion in debt that the company has since had to sell assets to cover. Real Madrid, meanwhile, is currently $500 mil-lion in debt because of the money it has spent creating the “Galacticos.”
The authors of the book “Soccernomics,” Simon Kuper and Stefan Szymanski, make a compelling argument that the outlandish transfer costs that have become the norm in professional soccer are not the way to success.
“We studied the spending of 40 English clubs between 1978 and 1997, and found that their outlay on transfers explained only 16 percent of their total variation in league posi-tion. By contrast, their spending on salaries ex-plained a massive 92 percent of the variation.”
They conclude that the market for player wages is efficient while the transfer market is inefficient.
Many clubs feel that they must take on such debt to keep up with the “Jones’s” — clubs
like Manchester City and Chelsea, whose bil-lionaire owners are not worried about the bot-tom line of the clubs they own. Qatar’s Sheik Mansour bought Man City for $330 million, then proceeded to spend close to double that on stocking his team with talented players. He was only following the lead of Chelsea owner Roman Abramovich.
UEFA reported that more than a quarter of the 650 soccer teams in Europe are spending $16.50 for every $13.50 of revenue. Running a deficit is fine for the super rich owners who care about nothing else than winning. Unfortunately not every team is owned by an owner with bottomless pockets.
The massive television contracts in Europe are giving clubs increasing revenue. But even with the rising revenue teams are still forced to borrow to compete with the billionaire owners of the world. European teams cur-rently run a collective $1.5 billion deficit.
Some are trying to stop the process. Michel Platini has launched the Financial Fair Play (FFP) plan, which is meant to force European clubs to balance their books by the 2013/14 season. If clubs fail to balance their books they will be excluded from UEFA competitions. What if Real Madrid, Inter Milan, Manchester United, Chelsea, Barcelona, Bayern Munich, Manchester City refuse to follow the rule and are kicked out of the Champions League.
Perhaps the Financial Fair Play plan will alter a shift in professional soccer in Europe. Bar-bara Berlusconi has underlined the need for change: “Soccer teams will have to transform into proper companies. If you can only spend what you get, then you have to keep costs in check and increase revenue. It’s a challenge that can become an opportunity.” This change in soccer will be a positive one if it improves what is produced on the field, or simply forces owners to be smarter with how they spend their money.
Soccer clubs are not like regular companies. The authors of Soccernomics say it best: “The business of soccer is soccer,” they note, and clubs “are more like museums: public-spirited organizations that aim to serve the communi-ty while remaining reasonably solvent.” What is happening today in so many clubs is that running a soccer club with pressure to make money may contradict the goal of winning on the field.
Andrew Wenger
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 9e p y s a . O R G
EASTERN PENNSYLVANIA YOUTH SOCCER ANNOUNCES 2012 SCHOLARSHIP RECIPIENTS By Rob Brown
eACh YeAr, eASTern PennSYLvAniA YoUTh SoCCer SeeKS oUT LeADerS AMonGST iTS
GrADUATinG YoUTh PoPULA-Tion, AnD AwArDS SChoLAr-ShiPS To inDiviDUALS who exeMPLiFY STronG LeADer-ShiP ABiLiTieS, MAinTAin hiGh ACADeMiC PerForMAnCe AnD SeeK FinAnCiAL SUPPorT.
This spring, Kaceyanne Cerankowski won the 2012 Bill Whitney Memorial Scholarship, Madison Vitelli won the 2012 Charlotte Moran Memorial Scholarship, and Richard S. Bruno, Jr. and Evan Lynn each received the 2012 Eastern Pennsylva-nia Youth Soccer Scholarship.
The four, $1,000 scholarships are awarded annually for post-secondary education. The selection criteria include community service and giving back to the game of soccer. The scholarships are awarded to honor the memory of former Eastern Pennsylvania Youth Soccer lead-ers Charlotte Moran and Bill Whitney for their outstanding services for soccer and Eastern Pennsylvania Youth Soccer.
Kaceyanne Cerankowski attended Neshaminy Senior High School in Lang-horne. As a member of The National Honor Society in High School, Kaceyanne accomplished high scholastic marks, ac-cumulating a 4.06 GPA and graduating in the top five percent of her class. Kacey-anne played as a member of the FC Bucks Prowlers as well as for the Neshaminy High School squad. Along with soccer, Kaceyanne captained the Neshaminy var-
sity track team and was voted most valu-able player in track in 2011. Along with many other volunteer works, Kaceyanne acted as a tutor at her high school as well as for special needs children. Kaceyanne will attend Elizabethtown College as a biology major, and plans to continue play-ing soccer there.
Madison Vitelli attended Central Bucks South High School in Warrington. Madi-son had a notable academic record in
high school, graduating with a 4.04 GPA and achieving distinguished honors all four years. Madison was as a member of the National and French Honor Society, as well as Student Council Treasurer. She was captain of both varsity girls basket-ball and soccer teams in her senior year. Madison also competed with the War-rington, Montgomery, and Rush Soccer clubs throughout her club soccer career. She was a member of her school’s Key Club, a community service group, while also coaching and counseling at CB South Basketball Camp. Madison will attend Penn State University.
Richard “Ricky” S. Bruno, Jr. attended
Exeter Township Senior High School in Reading. Ricky currently plays for the Premier Soccer Team, of which he has been a member since he was 10 years old. A standout soccer player, Ricky also has excelled in track and field where he has set school records, won state and district medals, and was named Burks County MVP. Along with his athletic achievements Ricky has completed over 80 hours of community service and in 2010 achieved the rank of Eagle Scout. Ricky plans to attend Alvernia University and major in Criminal Justice.
Evan Lynn attended Sun Valley High School in Aston. While in school Evan was a superior student maintaining a 4.96 GPA. Evan received multiple scholastic awards including AP Scholar with Honors Award, Bausch and Lomb Honorary Science Award, and a member of the Distinguished Honor Roll every semester. Evan has been a member of the BYC Earth-quakes since 8th grade and has acted as the Earthquakes captain since 9th grade. He also captioned his high school varsity soccer team his senior year. In addition, Evan has volun-teered his time as a tutor at his high school and at the Riddle Memorial Hospital. Evan will attend Drexel University as a Biomedical Engineering major.
“Eastern Pennsylvania Youth Soccer strives to develop players’ skills as well as their characters. All of four of these recipients have taken the important life lessons that soccer offers its participants and given back to the game and their communities,” said Chris Branscome, Chief Executive Officer of Eastern Pennsylvania Youth Soccer.
Madison Vitelli Kaceyanne Cerankowski Evan Lynn Ricky Bruno
1 0 E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E e p y s a . c o m
mY PERSPECTIVEBy Mike Barr, Eastern Pennsylvania Youth Soccer Director of Coaching
‘SEABISCUIT,’ ‘MR HOLLAND’S OPUS’ AND SOCCER PLAYER METAPHORS
I have to admit sometimes it is frustrating attempting to get parents and coaches to do the right thing for children. I decided to use some dialogue from two movies to create metaphors to bring my points across. Meaningful scripts and dialogue seem to get lost as moviegoers want high-tech and bigger-than-life action. Quite possibly the following lines from quality feel-good movies can enlighten coaches and parents to reestablish priorities when dealing with young children.
SEABISCUITTrainer Tom Smith (describing Seabiscuit):
“You want something that’s not afraid to compete ... you want something that’s not
gonna run from a fight.”You want your players to be competitive
in training and matches. A young player at 8 or 9 years old who may not have the skills but tries to be the best should not be ignored. This type of attitude produces champions. If a coach decides that he or she has no need for a player who may not demonstrate the required technical skills at such an early age, he or she is doing damage to that child and a disservice to him or herself as a coach.
(describing Seabiscuit): “He was a small horse ... a limp in his walk, a wheezing when he breathed.”
We decided to not select this player because he or she was just not ready. We did not see potential. Imagine a coach making that decision about any child at 7 or 8 years old—quite possibly a child born eight to 12 months later than the so-called exceptional, identified soccer player.
“They made him a training partner to better horses, forcing him to lose head-to-head duels.”
A young player gets placed on a B travel team with a volunteer parent coach. How can that player receive the same training as the A-team player who has the professional coach and the quality training? Whenever there is a scrimmage between the two teams, the players on the B team play down to the potential that is expected and lose the confidence they once had when they originally got involved with soccer.
“Soon he grew ... bitter and angry ... Champions were large, they were sleek, they were without imperfection. When they finally did race him, he did just what they had trained him to do. He lost.”
A young soccer player never given chances or opportunities at younger ages follows the path they were provided and becomes frustrated. By age 11 or 12, their play is listless and they become uncooperative in training. They finally decide that soccer is not for them.
“We could all learn a lick or two from this little guy. Oh, and by the way, he doesn’t know he’s little. He thinks he’s the biggest horse out there. ... See, sometimes when the
little guy, he doesn’t know he’s a little guy, he can do great big things.”
Look no further than the Barcelona squad featuring Xavi, Iniesta and Messi. Never give up on a child that may not have the speed, size or maturity at an early age. Be aware of the wide range of development, both cognitive and physical, in children. Let’s provide quality training to all children and not just the elite player or the players whose parents are willing to pay thousands to private trainers.
‘MR. HOLLAND’S OPUS’In “Mr. Holland’s Opus,” the governor
walks to the stage at a music recital honoring Mr. Holland, who has decided to retire because funds are being cut from the music department (a more common occurrence in today’s economy with the lack of state and federal funding). The governor is a former student of Mr. Holland.
“Thank you, Principal Kiernan. I’m sorry I arrived late and spoiled the music, but we’ll get right back to it. I came here today to say my thanks to Mr. Holland. I remember him well … He had a great influence on my life. On a lot of lives I know. And I have the feeling that Mr. Holland considers a great part of his life misspent. He wrote this symphony of his to be performed, possibly to make him rich, famous or both. That is the American dream … that is how we measure success by being rich and famous.
E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 1 1e p y s a . O R G
On that scale Mr. Holland is a failure but I think he has achieved success beyond riches and fame. Look around you, Mr. Holland. There is not a life in this room you have not touched. And each one is a better person for meeting you, or being your student. This is your symphony, Mr. Holland. These people are the notes and melodies of your opus. And this is the music of your life.”
Coaches, as you grow older, you will not be judged by wins and losses but by the positive impact you may have on a child’s life. Soccer is only a small part of life, and as a coach, you are responsible for every player—not just the elite or gifted player. Your guidance, instruction and comments carry more weight than you can imagine. Be knowledgeable and kind in your instruction. Provide your best to every child in every session. Take the responsibility to think beyond the next practice, game or season and imagine this little girl or boy 70 years from now enjoying life and contributing to society because of your words, your instruction or your caring about them. Coaching is just teaching in a bigger classroom where all of a child’s senses come into play!
British Virgin IslandsI spent a week’s vacation working in
a camp on the island of Tortola in the British Virgin Islands and also provided an E License Coaching Course. Surrounded by incredible beauty, I could not help but appreciate the wonderful children and coaches I met. We trained in the national stadium, but the field was only
tufts of grass, dirt and rocks—a field many Eastern Pennsylvania club coaches, so used to their wonderful, manicured fields, would deem unplayable (common complaint during our State Cups).
It made no difference as the kids came to camp with huge smiles and coaches arrived in the evening anxious to take the course. Both the kids and coaches truly love this game and have not become burdened with too many games, parents wanting results, travel teams or academies. Coaches have the same goals to make better players and make sure the kids are having fun. Soccer is not a priority 24/7. In fact, basketball seems to be their favorite sport, and the national sport is softball.
My highlight was the opportunity to train the national men’s team. They accepted me and my training exercises from the beginning. They have a real sense of pride in their team, and just like us, they want to see their national program improve.
Never underestimate the impact that providing used balls, soccer shoes and uniforms may have on less fortunate children. During camp, I saw T-shirts and uniforms from many clubs in Eastern Pennsylvania. Used soccer shoes from garages and closets in our state made some children very happy.
I came away from the islands feeling better about myself and rejuvenated about coaching!
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 1 3e p y s a . O R G
Eastern Pennsylvania Youth Soccer ODP TRYOUTS
1st Tryout - Sunday, September 9th2nd Tryout - Sunday, September 23rd
Each interested player in participating in the 2012-2013 ODP season MUST register online prior to tryouts. We will not be accepting walk-up registration at tryouts. With everyone pre-registering, this will ensure all player registration information is correct and also that the registration process at tryouts will be a lot faster. Visit your team page for more information about tryouts, schedules and coaches.
For times and locations please visit: http://bit.ly/ODP_Tryouts.
ODP age is different than club/league age | ODP age is by calendar year.U-12 PLAYERS BORN IN 2001 (6 teams)U-13 PLAYERS BORN IN 2000 (3 teams)U-14 PLAYERS BORN IN 1999 (2 teams)U-15 PLAYERS BORN IN 1998 (1 team)U-16 PLAYERS BORN IN 1997 (1 team)U-17 PLAYERS BORN IN 1996 (1 team)
The goal of the U-12 and U-13 Age Groups is player development. By keeping larger pools of players, we are providing an opportunity for more players to participate in ODP, take part in exclusive playing opportunities, and receive coaching from some of the best coaches in Eastern Pennsylvania.
For the remaining age groups (U-14 through U-17), the teams will train at one location. U-14 Age Group (Players born in 1999) will have two teams. U-15 through U-17 teams will have one team.
EPYSA.ORG
1 4 E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E e p y s a . O R G
Opening CeremonyClipper Magazine Stadium | June 28, 2012
E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 1 5e p y s a . O R G
Opening CeremonyClipper Magazine Stadium | June 28, 2012
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 1 7e p y s a . O R G
LET THE FALL SEASON BEGIN … WITH THE USE OF SOCIAL mEDIA By Lauren Kolowitz, BE Marketing, Official Social Media Consulting Firm of Eastern Pennsylvania Youth Soccer
The SoCCer CoMMUniTY iS iTS own worLD wiTh iTS own TrADiTionS, LAnGUAGe AnD SCheDULe. The
CoMMUniTY inCLUDeS noT onLY PLAYerS, BUT CoACheS AnD PArenTS AS weLL.
Social media is a simple and effective means of communication during the pre-season, prime season and postseason. In this quarter’s Social Media Corner, we discuss how you can use Facebook, Twitter, Pinterest and
blogging to keep the soccer community in your area connected.
Facebook is an essential tool to create excitement and engage players and parents before tryouts, games or ceremonies. Through Facebook, members of the soccer community can share feedback about the ex-perience and have their questions answered. Posting pictures, polls and details will inform and energize the audience about an event. In addition, Facebook makes it easier for fans to find accurate dates, times and locations for all events.
Another social media outlet, Twitter, allows followers to receive information instanta-neously as posted by other members of the soccer community. Officials can post about rain delays or cancelations by using messages and @mentions. The handle @EPAYouthSoc-cer is an easy way to access current soccer information. What’s more, if you are unable to attend an event, Twitter allows for direct updates on games and ceremonies as other fans post on the subject.
Through Pinterest, athletes and coaches
can relive the game. Players, parents and coaches can post pictures to albums so that they can share memories. Coaches can also use the pictures as a constructive tool. In some cases, they can physically show their players any mistakes they are making and make suggestions for improvement.
Blogs provide a first-perspective view from the soccer community. Players can provide a firsthand account of how they felt when a point was scored, coaches can provide analy-sis, and parents can express their excitement or even anxiety. Blogs allow everyone to see a different perspective and celebrate achieve-ments from a different point of view.
Social media creates a circle of information with feedback, comments and anticipation for an event. From an event posted on Facebook to testimonies on blogs, communication is essential for your club and members. It allows parents, coaches and players to become a team themselves. How is your club using social media this fall season?
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 1 9e p y s a . O R G
The U-18 GirLS SoCCer TeAM, FC PennSYLvAniA STriKerS, rePreSenTinG
eASTern PennSYLvAniA YoUTh SoCCer AnD reGion i, CAPTUreD The 2012 U.S. YoUTh SoCCer nATionAL ChAMPionShiP in roCK hiLL, S.C., AnD won The U-19 GirLS FrAnCiS J. “FrAnK” KeLLY CUP.
“Eastern Pennsylvania Youth Soccer is proud of the accomplishments of the players and coaches on FC Pennsylvania Strikers, and we congratulate them for win-ning the 2012 U.S. Youth Soccer National Championship in the U-18 girls Francis J. “Frank” Kelly Cup,” said Chris Branscome, chief executive officer of Eastern Pennsyl-vania Youth Soccer. “Eastern Pennsylvania Youth Soccer is lucky to be represented so well at national events by great teams like the FC Pennsylvania Strikers. We look
forward to these players being leaders in the future, whether on the soccer field, the classroom or the community.”
FC Pennsylvania Strikers’ road to the title began when they won the Eastern Pennsylvania Youth Soccer State Cup on June 17 in Wallingford, Pa. The team then went on to win the U.S. Youth Soc-cer Region I Championships on July 3 in Lancaster, Pa.
In Rock Hill, FC Pennsylvania opened the tournament with a come-from-behind win. Twice during the game, the team fell behind by a goal to La Roca (Utah) and battled back to equalize. They then went on to claim a 4–2 victory. Stacy Blair gave La Roca the lead in the fourth minute, before Gabriella Carbone leveled for FC Pennsylvania Strikers three minutes later. Blair struck again in the 23rd, but Cassan-dra Pecht netted the equalizer just before halftime. Carbone and Pecht each added a second-half goal to secure the win.
On Day 2 (July 26), the FC Pennsylvania
Strikers finished with a 4–0 win against Cincinnati Soccer Alliance Elite (Ohio-S). And on Day 3 (July 27), the team finished with a 0–0 tie against Brentwood 94 Pre-mier (Tenn.).
The same two squads, FC Pennsylvania Strikers and Brentwood 94 Premier, faced off again in the National Championship finals on July 27. The Strikers broke open a tight game against Brentwood SC 94 Premier and won 6–0. Despite wearing a brace, Daija Griffin led FC Penn to become the leading scorer in the division with four goals on the week and strikes in the 17th and 80th. Cheyenne Spade opened the scoring in the ninth minute and com-pleted her double in the 77th, while Gina DiTaranto and Stevi Parker added second-half goals.
The FC Pennsylvania Strikers completed a trophy sweep this season, claiming titles in the state cup, Region I Premier League, Region I Championships, National League and now the National Championships.
FC PENNSYLVANIA STRIkERS WIN FIRSTUS YOUTH SOCCER NATIONAL CHAmPIONSHIP!By Rob Brown
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Eastern Pennsylvania Youth Soccer
www.EPYSA.org • Phone : (610) 238-9966
FIVE-YEAR-OLD DRIVES TRUCK THROUGH BUILDING
Lancaster County, Pennsylvania
Goes on to study psychology, act in commercial.Joe Smith, a five-year-old from Campbelltown, PA, had his first “driving lesson” – behind the wheel of an antique Turkey Hill Dairy milk truck in the Turkey Hill Experience. He also picked up some psychology when he learned how his personality relates to tea. To top off his day, he acted in his very own ice cream TV commercial. Write your own story at the Turkey Hill Experience. Lancaster County’s new “must see” interactive attraction is located in Columbia, PA.
Tu r k e y H i l l E x p e r i e n c e . c o m • 1 - 8 8 8 - 9 8 6 - 8 7 8 4 • 3 0 1 L i n d e n S t r e e t , C o l u m b i a , PA 1 7 5 1 2
©2011 T
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Fun in the making.
Fun in the making.
E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 2 3e p y s a . O R G
PROFILE OF JULIAN VALENTIN: FROm LANCASTER TO COLORADOBy Rob Brown
JULiAn vALenTin hAS hAD A whirLwinD CAreer ThAT hAS TAKen hiM ThroUGh The YoUTh SoCCer
SYSTeM, To MAJor LeAGUe SoCCer (MLS), AnD Then To MAJor LeAGUe BASeBALL—An UnUSUAL FiniSh For A PLAYer who PLAYeD SoCCer hiS enTire LiFe.
Valentin started out in his hometown of Lancaster, Pa., when he played for FC Leeds United, which later became PA Classics. He went from an aspiring soccer star to assistant editor of interactive marketing & publica-tions for the Colorado Rockies.
Valentin’s memories of youth soccer involve waking up at 5 a.m. to get to tourna-ments and his time spent at the U.S. Soccer Residency Program in Bradenton, Fla. “I’m re-ally happy with how I [grew] up: small town, small club, good development,” Valentin said.
The Lancaster-Central Pennsylvania area has produced a number of pro-fessional players including Dave Horst of the Portland Timbers, current DC United Coach and former player Ben Olsen, and Valentin and his younger brother Zarek, who now plays profession-ally in the MLS for the newly formed Montreal Impact.
Valentin played one year of high school soccer at Manheim Township High School before moving to Florida for the residency program. He chose to attend Wake Forest University, where he took the soccer program to new heights, including its first Final Four appearance and National Championship title in 2007. Reflecting on his college ca-reer, Valentin said, “Playing in the Atlantic Coast Confer-ence prepared me for the
next step, and in each game, you’re playing top competition. Jay Vidovich (head coach of Wake Forest University) is as good as it gets when it comes to developing college players, and I met some of my best friends in college.”
Valentin’s training and hard work over the years at FC Leeds, the U.S. Residency Program, and Wake Forest finally led to the day that he was drafted by the LA Galaxy. “It was a good feeling, and the fact I was able to share it with friends, family and all those who helped me along the way was special,” he said. “With all that said, I had a broad perspective on what the draft actually is and always knew it meant nothing more than an opportunity.”
Injuries and tough competition led to a frustrating experience with the Galaxy, and Valentin only had one cameo role with the first team. He became the reserve team cap-tain and practiced hard every day to improve the quality of training. Then while playing
with the Tampa Bay Rowdies of the National Arena Soccer League, Julian’s career path took an unexpected turn.
“I was bored in the offseason and ran-domly went on the Rockies’ website one day and saw a job that I thought sounded cool, the kind of thing I knew I wanted to do long term,” he said. The Rockies publish a 152-page magazine each month of the season and Valentin, along with his boss, the editor and designer, plans the content, assigns stories and works with freelance writers, writes editorial content and features stories himself, does light design work and edits and proofreads the magazine. He’s also the man behind the Rockies social media, including Facebook, Twitter, Google+, Instagram and more. “I didn’t have a resume, cover letter, or writing samples, so I put something together and mailed it to Denver.”
Valentin continued to play for the Rowdies until one day, “I got called by the Rockies, flew to Denver for an interview, and the rest is history,” he said.
Valentin accepted the assistant editor position—a job that combined his love of sports and writing. “Sports are such a big part of my life that I can’t see myself doing anything else,” he said. “I’ve always loved writing, as displayed by my portfolio of blogs and articles I wrote when I was playing and by my degree in English. I was thrilled that the opportunity with the Rockies fell in my lap.”
Based on the way Valentin speaks about his career path, he wouldn’t have it any other way. He sends a strong message to any kid who is thinking of playing at the next level and beyond. “Think of it this way: the vast majority of players never play professionally, so make sure you’ll be happy with your deci-sion outside of the game,” he said.
Valentin also offered advice for kids starting the recruiting process: “My advice ... would be to see the whole picture. You’re not just a soccer player and it’s important to make sure that the school is fit. Academics should match your abilities, the social scene must be what you’re looking to find, and meshing with your teammates is key.”
Julian Valentin
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E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 2 5e p y s a . O R G
BeCoMe A MeMBer oF The PhiLADeLPhiA Union FAMiLY! The PhiLADeLPhiA Union
iS ProUD To reCoGnize AnD enGAGe wiTh iTS YoUnGer FAnS. The JUnior SUPPorTerS CLUB (JSC) oFFerS Three DiFFerenT MeMBerShiP PACKAGeS AnD iS AvAiLABLe For FAnS FroM AGeS 3 To 14. The PACKAGeS AnD BeneFiTS AvAiLABLe inCLUDe:
PHILADELPHIA UNION JUNIOR SUPPORTERS CLUB
SPiriT PACKAGe ($25)
Membership cardAutographed player card
Union magnetUnion bumper sticker
Union folderUnion pencil
Union cup
rATTLeSnAKe PACKAGe ($45)
Union T-shirtUnion rally towel
Autographed pennantUnion mini-scarf
DooP PACKAGe ($100)
Replica jerseyMini-ball
Post-game player meet-and-greetVoucher to attend and open practice
Behind-the-scenes pre-game tour of PPL Park
Every member is invited to this year’s Junior Supporters night at PPL Park on July 14 at 7 p.m. Members in attendance will have a chance to participate in pregame presentations. Before each game, JSC members have the opportunity to check-in and have their membership card stamped by the Major Molly’s Army promotional team. Junior Supporters can also participate in an enhanced game-day experience:
The first five supporters to check in at each game get to watch player warm-ups from the field. The first DOOP Package member to check in is allowed on the field for a postgame meet and greet.
The Union is proud to support a family feel at all games and among its fans. The Junior Supporters are an extension of that camaraderie and help get their fans DOOPing as early as possible.
Are you a coach? would you like great information about how to be a better coach that is easy to understand and at a great price?
If you answered ‘yes’ to these questions, keep reading about how you can get connected to the Coaches Connection. The US Youth Soccer Coaches Connection provides members with a link to the US Youth Soccer Coaching Education Network:
National Staff Coaches, plus 55 State Association Directors of Coaching Education and their staffs, as well as guest lectures from around the world!
The Connection is all about connectivity and the ability to communicate with educators from across the country. Get connected with leaders in the field of coaching and player development. Stay current with discussions on such hot topics as small-sided games; recreation vs. competitive soccer; ethics and morals in sport.
Keep connected with continuing education opportunities online at USYouthSoccer.org. Get the latest information on training youth players, learn the latest in age and gender appropriate training activities, and find out where and when special events will be in a location near you!
Coaches Connection benefits include the monthly Coaches Connection e-newsletter, access to sample training activities and seasonal planning guides, and discounted admission to special clinics and events, as well as coaching aids.
Members also receive a subscription to Success in Soccer magazine, which covers topics such as how to organize interesting and effective practice sessions, exercises on age-appropriate technical and tactical sessions, how to improve defending and attacking abilities, how to improve power, strength, agility and speed, in-depth information on sports psychology and motivation, the newest training techniques for goalkeepers and analysis of professional match and training information.
To get connected and improve your players’ development, register for the Coaches Connection for only $29.95 per year, or $50 for two years, by visiting the Coaches tab at USYouthSoccer.org.
COACHES CONNECTION
Hey, Kids!(And adults, too!)
Hey, Kids!(And adults, too!)
wAnT To APPeAr in An UPCoMinG iSSUe oF ToUChLine?
There is an exciting new feature in the magazine where Eastern Pennsylvania Youth Soccer players, coaches and parents get an opportunity to be seen and heard by the rest
of our readers.
And perhaps you have said to yourself, “i want to be in Touchline Magazine!”
Well, now is your chance! If you would like to be considered to appear in an upcoming issue, simply answer the 11 Questions that appear on our website and fill in the bio information, and email it back to [email protected]. Most
importantly, you need to send a photo of yourself with the email, the higher quality, the better. If there is not a photo, then we can’t use your entry in the magazine. Entering is also not a guarantee of getting published.
We wish you good luck, and who knows? Perhaps when you open the next issue of Touchline Magazine, you will find yourself
staring back at you!
To register go to: http://www.epysa.org/touchline_profiles.aspx
E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E 2 7e p y s a . O R G
EASTERN PENNSYLVANIA YOUTH SOCCER PLAYER PROFILESSee page 26 to learn how you can get profiled in the next issue of Touchline!
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Emily PElEschak
Age: 10
Team name: Schuylkill Fury
organization/Club: Associate team of Pine Grove
Area Youth Soccer Association
what position do you play or what do you do
on your team? Forward/Striker
what is your nickname? Emmy
who is your role model? why?
Eric Franks because he is the caption of the Philly Fury and
he shows me how to train.
what is your favorite soccer team?
Philadelphia Fury
what is your favorite movie?
Soul Surfer
what is your favorite song?
We Are Young
what is your favorite book?
Top Secret
what is your favorite food?
Steak
what is your favorite sport outside of soccer?
Basketball
what is your pet peeve (what thing makes you
mad or drives you crazy)? When people pick their nose
if you could go anywhere in the world, where
would you go and why? Cancun, Mexico because it is
always sunny and warm
what do you want to be when you grow up?
A professional soccer player
landon RicE
Age: 7
Team name: PA Classics U9 Academy Team
organization/Club: PA Classics
what position do you play or what do you do
on your team?Striker/Midfield
what is your nickname?Lando
who is your role model? why?
Messi, he is the best player in the world and he is short
like me.
what is your favorite soccer team?
Barcelona
what is your favorite movie?
Home Alone
what is your favorite song?
Payphone
what is your favorite book?
Big Nate
what is your favorite food?
Pizza
what is your favorite sport outside of soccer?
Basketball
what is your pet peeve (what thing makes you
mad or drives you crazy)?Little sister
if you could go anywhere
in the world, where would you go and why?
Spain to meet Messi
what do you want to be when you grow up?
When I grow up I want to be a Pro Soccer Player.
matthEw wanamakER
Age: 8
Team name: Valley Venom
organization/Club: Valley Soccer Club
what position do you play or what do you do
on your team?Center Forward
what is your nickname?Mattman
who is your role model? why?
My Dad, he taught me to work hard for something I want
what is your favorite soccer team?
Philadelphia Union
what is your favorite movie?
Real Steel
what is your favorite song?
TNT by AC/DC
what is your favorite book?
Any Goosebumps book
what is your favorite food?
Cereal
what is your favorite sport outside of soccer?
Baseball
what is your pet peeve (what thing makes you
mad or drives you crazy)?When teams don’t play fair!
if you could go anywhere in the world, where
would you go and why?England to watch soccer
what do you want to be when you grow up?
A soccer player for the Uniont
Rc williams
Age: 13
Team name: FC Europa (FCE)
organization/Club: TEYSA
what position do you play or what do you do
on your team? Attacking Mid
what is your nickname? RC
who is your role model? why?
My brother because he does well in sports.
what is your favorite soccer team?
Philadelphia Union
what is your favorite movie? The Longest Yard
what is your favorite song?
Mercy
what is your favorite book?
Hatchet by Gary Paulsen
what is your favorite food?
A caesar salad
what is your favorite sport outside of soccer?
n/a
what is your pet peeve (what thing makes you
mad or drives you crazy)? When my sister takes my
soccer balls.
if you could go anywhere in the world, where
would you go and why? I would go to England to
participate in soccer.
what do you want to be when you grow up?
A successful soccer player on a major league team.
shayna RodRiguEz
Age: 15
Team name: Parkwood
organization/Club:Devils
what position do you play or what do you do
on your team? Striker or Goalie
what is your nickname? Shay
who is your role model? why?
Hope Solo for being an amazing soccer player.
what is your favorite soccer team?
Manchester United
what is your favorite movie?
Bridesmaids
what is your favorite song?
Chicken Fried
what is your favorite book?
Child Called It
what is your favorite food?
cheesesteaks
what is your favorite sport outside of soccer?
Basketball
what is your pet peeve (what thing makes you
mad or drives you crazy)?When people tell me what
to do
if you could go anywhere in the world, where
would you go and why?Ireland because it is
beautiful there.
what do you want to be when you grow up?
A pro at something.
schuy
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2 8 E A S T E R N P E N N S Y L V A N I A Y O U T H S O C C E R • T O U C H L I N E e p y s a . O R G
COmBINATION PLAYby Gary Stephenson, Assistant Director of Coaching
orGAnizATion• Three players with one ball• Set of three cones (1 set per group of 3)
SeqUenCe & ProGreSSion• The player at the point of the triangle is the “wall” player• Server A passes the ball to the wall player, the wall player then plays the ball 1-touch towards Server B, who controls the ball then passes back to the wall player who passes to Server A• Sequence is repeated for 1-2 minutes – players rotate position
CoAChinG PoinTS• Pass to the wall player is played in front/across the player• The wall player moves so their body is open to the direction they are going to play the ball• Pass with the inside of the foot (push pass)
orGAnizATion• Mark out a diamond (point to point 25yds)• Two players placed at each end with a ball, two players as wall players
SeqUenCe & ProGreSSion• Player at the point of the diamond has a ball, they play the ball to the wall player (player A to wall player A) Wall player plays the ball first time into projected run of the player that played the ball to them. Player then passes the ball to the player at the other end and follows pass. Meanwhile the other side of the diamond is performing the same process. Complete 10 passes then rotate position
CoAChinG PoinTS• Communication from the player with the ball• Pass to the wall player is played in front of the player• Wall player - one times the ball into the path of the run. Not at the player
orGAnizATion• Mark out a field 20 x 30 yard with goals• Two teams of 4 (GK & 3 field players)• Two neutrals, one on each side line
SeqUenCe & ProGreSSion• Each team must perform a wall pass with either neutral before going to goal.
vAriATionS• Neutrals play on the field.
CoAChinG PoinTS• Understanding if the wall pass is on• Neutral must stay in front of the ball• Communication from player on the ball• Look for the space to drive into be-fore the combination is performed• Speeding up and slowing down
Remember when working on the wall pass you want the players to understand if the pass combination is on, space beyond the defender to drive into.
WARm UP – ½ DUTCH DIAmOND
mAIN ACTIVITY – OFFSET DIAmOND
mAIN ACTIVITY – 4 V 4 (+2)
GAMEDAY PROGRAMFULL PAGE ADDue Date: February 4, 2011
DESCRIPTION:The Union Gameday Magazine will be published four (4) times annually: Spring, Early Summer, Late Summer and Fall. It is distributed to 5,000 fans each game free of charge. Ads can be replaced each issue. SPECIFICATIONS:Trim: 5 3/8” x 8 3/8” Full-page bleed: 5 5/8” x 8 5/8”Live: 4 7/8” x 7 7/8”Bleed is 1/8" larger all sides than trim size.Live area is 1/4" smaller all sides than trim size.
ACTION:Please email your advertisement to specifications in high resolution PDF format to Casey LeRoy at [email protected]
CONDITIONS: a) No island ads are availableb) All materials should be supplied electronically in a printer-quality PDF file (preferred format) or in a Photoshop EPS or JPEG.c) These files can either be emailed to Amy or sent on a disk. These files should be high resolution (300 dpi) and should be in CMYK color (if being emailed, JPEG and EPS files can be sent in RGB color, but PDF files must be CMYK).d) Color ads should be sent along with a color-proof. Black and white ads should be sent with a FPO laser print.e) This publication will be processed direct to plate. Thus, no ad films are required.f) All advertisement preparation to be furnished by advertiser at advertiser’s expense. g) Acceptance of advertising is subject to Union’s approval of layout, copy and content.
mech Bim5048 m-PU Program Ad.ai2/21/2011
Dimensions 5.375" x 8.375"4-color process
© Bimbo Bakeries USA, Inc. All rights reserved.© Bimbo Bakeries USA, Inc. All rights reserved.
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