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Basic deck outlining opportunities to get involved as a sponsor or advertiser with Rugby Canada in 2012 at National men\'s events.
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2012 International Rugby Series
Presented by: Nick Taylor
Director of Commercial Operations
Rugby Canada
Sponsorship OpportunityThe 2012 International Men’s Rugby Series will provide a continually building platform for your company to activate on their sponsorship investment.
Our events can deliver a sought after demographic across three distinct cities in Ontario and British Columbia.
• Series Sponsorship has been offered exclusively to an existing sponsor under “right of first refusal” terms. (Only one for the series) The opportunity will be opened up for general interest by March 15th
• Presenting Sponsorship at any of the three venues has been offered to an existing sponsor under “right of first refusal” terms. (only 1 in each venue) The opportunity will be opened up for general interest by March 15th
• Associate Sponsorship is being offered along with offers to other sponsors (1 of 4 maximum) for any of the three series venues
• Supplier Sponsorship opportunities will be entertained from multiple industry / product categories for any of the three series venues
2009 Events were sold out. The 2011 Test at BMO Field saw the largest attendance (11,000) ever for a Canada vs. USA Test match in North America. TV audience eclipsed even the MLS Soccer game between TFC and DC United in Prime Time on the same day (112,000 Viewers).
• TV Coverage (Broadcast Rights being Negotiated)• Traditional marketing opportunities, advertising, signage, in game
promotions, branding and giveaways• Ticketing & Hospitality for staff, clients and families, PLUS Outreach
to schools, community groups and our business network• Cumulative Live/ in stadia Audience through the series expected to
exceed 30,000 fans
International Rugby Series
Canada vs. USA at Richardson Stadium
Field Boards, Enclosure Branding, Contests, PA
Announcements, Merchandise & Ticketing
Over 7,000 Fans in 2008For “Non-Canadian Game”
Canada vs. Italy at BMO Field
Field Boards, LED Signs, Score Board Branding, PA
Announcements, Contesting, Merchandise & Ticketing
Creating a New Legacy for Rugby in Canada
Canada vs. Georgia at Swangard Stadium
Field Boards, Enclosure Branding, Contests, PA
Announcements, Merchandise & Ticketing
BC, Canada’s Birth Place for Rugby
General Marketing Opportunities
Rugby Canada will work with your company as a partner to deliver additional components to the sponsorship as they may arise.
Generally speaking, the event opportunity presented will provide for some or all of the following traditional sponsorship deliverables to be activated:
• Branding on; print marketing collateral, event signage, digital media, online space (including social media), (some) paid advertising and earned media
• Merchandise Branding• Ticketing for designated clients, partners and guests• Fan engagement through contesting, social media, live event interaction• Television; match broadcast coverage
Online Branding and Promotion
Advertising Banners on RC and Ancillary Event Websites
Variety of Digital & Print Marketing & Communications
Digital E-Flyers and NewslettersDistributed from monthly to weekly
Posters, Direct Mail and FlyersDistributed in rugby clubs and bars
Variety of Public Advertising
Globe & Mail, Vancouver Sun & Province, Kingston Whig Standard and More
Ticketing
Friends & Family Zone Seating
Community Booster Zone Seating
In Stadium Branding
In Stadium Branding – Digital LED* & Static Field Sign- TV Arc ½ Stadium (*Only at BMO LED 10 hits per half – 10 sec each and Static Boards)
In Game Promotions
Rally Towels, Thunder Sticks
Partnership with Rugby Canada
• Rugby Canada will strive to deliver value to our sponsors and partners at all times
• We will understand your business and help you reach your specific goals and objectives
• Customization of this sponsorship platform awaits your direction, additional advertising sponsorship packages are available
Partnership with Rugby Canada
For more information, please contact:
Nick Taylor
Director of Commercial Operations,
Rugby Canada
30 East Beaver Creek Road, Unit #110,
Richmond Hill, ON L4B 1J2
TEL # 905-707-8998 ext 226
CELL # 416-400-1510