2012 REGISTRATION BOOKLET Brochure.pdf · 2012. 4. 6. · SMALL BUSINESS AWARDS LUNCHEON 11:30 a.m.–1:00 p.m. This luncheon will recognize the recipients of the Dr. Robert A. Swerdlow

REGISTRATION BOOKLET2

012

www.setedf.org

HOW IT WORKS

April 24- 27, 2012Tuesday - Friday

Lamar University: Parking available at Visitor Parking Lot (next to Galloway Business Building). If not registered with Lamar University, it is advised to pick up a Visitor’s Parking Pass.

MCM Eleganté: Parking available in back and side lots next to building from access road.

Lamar University: April 24 : Free to Public4400 MLK Pkwy., Beaumont, Texas 77710

MCM Eleganté: April 25 - April 272355 I-10 South Beaumont, Texas 77705

Vendor booths will be located at Lamar University and MCM Eleganté where you will be able to meet with many local businesses in our area.

$75- 3 Day PassIncludes registration for April 25-27 for all seminars and light lunches. If you are registered for Day 2 Seminars, you DO NOT need to register for the Small Business Awards Luncheon. Your lunch will be covered in your Day 2 registration.

$25- One Day OnlyIncludes registration for seminars and a light lunch on the day of your choice. If you are registered for Day 2 Seminars, you DO NOT need to register for the Small Business Awards Luncheon. Your lunch will be covered in your Day 2 registration.

$25- Awards Luncheon only

WHEN:

WHERE:

PARKING:

COSTS:

HOW TO REGISTERLog on to www.setedf.org and click on the banner to register. View all the possible seminars to attend, add to cart, and submit! It’s that easy! You will receive a confirmation e-mail once you have registered for your seminars.

ABOUT BUSINESS DEVELOPMENT WEEKBusiness Development Week is designed to provide valuable workshops and seminars for entrepreneurship, growth and expansion opportunities for existing businesses. This four day venue will encompass areas such as exporting, health care, professional development, human resources, risk management, social media and many more. A menu of choices will be provided to allow business owners and their employees ample opportunities to attend more than one of these valuable sessions.

SOUTHEAST TEXAS ECONOMIC DEVELOPMENT FOUNDATIONThe Southeast Texas Economic Development Foundation, an economic development organization comprised of the Texas counties of Jefferson, Orange and Hardin, recognized the need to showcase the attributes of this region in a comprehensive, united fashion. Economic development professionals and stakeholders have joined forces to identify this region as a significant contributor to the economy of not only the State of Texas, but to the United States and the world.

TUESDAY, April 24Pre-Conference SeminarsEXTREME ENTREPRENUER TOUR @ Lamar University: Galloway Business Building

WEDNESDAY, April 25Conference Seminars & WorkshopsPower Of Personal Development What It Takes To Own A FranchiseTurning Customers Into Raving FansMarketing EffectivelySBA FinancingWriting An Effective Business PlanWhat Comes First, Vision Or Passion?Tips For Public SpeakingWhat It Takes To Be A LeaderSuccess Stories From A Minority Business OwnerDeal Or No Deal: The Art Of Successful PlanningBusiness Start Up ChecklistProtecting Your Business Against Cyber FraudWeb & Social Media For BusinessHow To Hold An Effective MeetingMake An Impact Through Your Business WritingWhat Is Your Financial Statement Telling YouKnow Your MarketPeople Power, Investing In YouEstablishing A Healthy Media RelationshipMobile Applications In The HomeEverything You Never Really Wanted To Know About Employment, But Were Forced To Learn AnywayHow Volunteering Can Impact Your BusinessBusiness As Usual After A Disaster

THURSDAY, April 26Conference Seminars & WorkshopsYour Local Economic Update: PanelDeal Or No Deal, The Art Of Successful PlanningMake Any Impact Through Your Business WritingHow To Hold A Productive MeetingPeople Power, Investing In YouEverything You Never Really Wanted To Know About Employment, But Were Forced To Learn AnywayBusiness Start Up ChecklistImproving Cash Flow By Using TechnologyHow To Recruit From Lamar UniversityHow To Find And Keep The Good OnesKnow Your MarketWriting An Effective Business PlanHow To Write An Effective ResumeWeb & Social Media For BusinessSuccessful Essentials For New ManagersWhy Should You Outsource HRPayroll, Why Outsource?Marketing EffectivelyWhat Is Your Financial Statement Telling You?The Impact Of The Health Reform On Your BusinessSmall Business Lending After A RecessionProtecting Your Business Against Cyber FraudEstablishing A Healthy Media RealtionshipWhat It Takes To Be A Leader

FRIDAY, April 27Conference Seminars & WorkshopsBusinesses That Made It: PanelPayroll, Why Outsource?People Power, Investing In YouTips For Public SpeakingSuccess Essentials For New ManagersThe Impact Of Health Reform On Your Business5 Keys Of Doing Business GloballySocial Media Marketing Made SimpleBest Practices For Cleaning Up Your CreditTurning Customers Into Raving FansHow To Hold A Productive MeetingMobile Applications For BusinessWhy Should You Outsource HRHow To Recruit From Lamar UniverstiyWhat It Takes To Own A FranchiseThe Black Hole Of Electronic ApplicationsThe Power Of Email Marketing For Small Businesses And EntreprenuersAdvances Techniques For Selecting International Markets

SCHEDULE OVERVIEW

A SPECIAL THANKS TO OUR SPONSORS!

TUESDAY, April 24

WEDNESDAY, April 25

EXTREME ENTREPRENEURSHIP TOUR8:30 a.m.–1:30 p.m.Lamar University, Galloway Business Building

The Extreme Entrepreneurship Tour (EET) is the first and only nationwide entrepreneurship tour. Many small business development centers, economic development organizations, and schools have used the tour to bring together varied departments such as admissions, career planning, the business school and entrepreneurial centers on campus and in local chambers of commerce. The combined effort helps to reach students and inspire them to write down their goals and the steps to achieve them.

• Focus - Students are inspired and learn how to start and run their own business. • Keynotes - The keynote speaker is an extremely successful young entrepreneur who shares his or her story and business lessons. • Workshop - The workshop helps students come up with a viable business ideas based on strengths and passions. • Speed Network - The speed networking focuses on students connecting with each other based on their business ideas. • Panel - The panel consists of the event speakers and local entrepreneurs

with a focus on entrepreneurship.

Find out more at www.extremetour.org

POWER OF PERSONAL DEVELOPMENT “No Bad Days”8:00 a.m.– 9:00 a.m. General SessionBruse Hamilton, HannaH Productions

Bruce Hamilton’s seminars around the United States have conveyed one major theme: If you allow yourself to have a bad day, you lose! Bruce shares his philosophy with his audience in a fast paced and humorous style. Hanging around the right people, having the right attitude, working on your dreams, and “telling your face” are just a few of the topics that Bruce covers.

Find out more at www.nobaddays.net

SCHEDULE OF EVENTSBUSINESS DEVELOPMENT WEEK BEGINS: 8:30 AM

ALL SESSIONS HELD AT MCM ELEGANTÉ

SPONSORED BY

HOSTED BY

SOUTHEAST TEXASECONOMIC DEVELOPMENTFOUNDATION

SPONSORED BY

LAMAR INSTITUTE OF TECHNOLOGY

SMALL BUSINESSAWARDS LUNCHEON

BUSINESS DEVELOPMENTWEEK


WED> MORNING SESSIONS 9:15 a.m.– 10:15 a.m.

WHAT IT TAKES TO OWN A FRANCHISE2 hour SessionDiana Trondsen, frannet of soutHeast texas

This session will discuss the advantages and disadvantages of franchising, along with tips on how to get the most out of your franchise experience. If you own a franchise, or are considering franchising, this is the session for you.

TURNING CUSTOMERS INTO RAVING FANSChris Partin, baPtist HosPital

This session discusses the constant battle everyone experiences when attempting to motivate employees. It gives a few simple examples of methods that can be utilized to help transform management and employees into “go getters” so you and your customers become raving fans!

MARKETING EFFECTIVELYKent Houp, cornerstone advertising & design

Marketing your business effectively can be a challenge today. In this session you will learn how to identify your target audience and market to them effectively. Although there are many options to promote your business, some may prove more profitable. Find out what will work best for you and your business to ensure success.

SBA FINANCING “The Nuts and Bolts”Michelle Wright, statesman business advisors

Have you ever wondered what it takes to secure financing through the U.S. Small Business Administration? Are all the rumors about paperwork and the government’s involvement true? Come find out what SBA financing REALLY requires.

WRITING AN EFFECTIVE BUSINESS PLAN2 hour SessionWeldon Gibson, lamar sbdc

All successful businesses start with a successful business plan. The business plan is your road map for the direction you want your business to go. Learn the important steps in developing a sustainable business plan and how it will help your business grow in the future.

WHAT COMES FIRST, VISION OR PASSIONLynn Glaze, master Peace consulting

Does left brain or right brain theory create success in business? Come find out at this enlightening session about how and why business concepts are developed, and how you can use this knowledge to grow your own business.

WED> MORNING SESSIONS 10:30 a.m.– 11:30 a.m.

TIPS FOR PUBLIC SPEAKINGChris Partin, baPtist HosPital

Do you get nervous speaking in front of large crowds or even in front of co-workers or employees? This session will give you tips on how you can become a better public speaker, and overcome the jitters many often encounter.

WHAT IT TAKES TO BE A LEADERBessie Chisum, leadersHiP soutHeast texas Denis Isaacs, Past cHair & board of governors of leadersHiP soutHeast tx

Mrs. Chisum, executive director of Leadership Southeast Texas and Dennis Isaacs, Past Chair & Board of Governors of Leadership Southeast Texas have dedicated years of service to developing leaders throughout Southeast Texas. Their dynamic, fast paced presentation style will be sure to leave you ready to step up and take on the role of leader.

SUCCESS STORIES FROM A MINORITY BUSINESS OWNERRobert Turner, jk cHevrolet

Mr. Turner tells his story of growth and development through corporate America. The session will discuss the highs and lows of owning your own business and how you can take advantage of local partnerships and services to grow your enterprise.

ENGAGED, EMPOWERED & YES, ETIQUETTEVicki Bauer, bauer etiquette enterPrises

Business lunching is a studied practice of using control of a business meeting at lunch to gain your business objectives. Topics covered will include: Setting up your business lunch, Strategies to ensure success, The Power Seat, Dining etiquette, and much more.

DEAL OR NO DEAL: The Art of Successful Succession PlanningRobert Edgar, Edgar Kiker & Cross, cPa

Whether you are dealing with your children or a key employee, transitioning a business successfully to the next generation can become a mine field of regrets or a success story. Drawing from over 30 years of experience in public accounting and wealth management, Mr. Edgar will outline keys to a successful succession plan.

SMALL BUSINESS AWARDS LUNCHEON11:30 a.m.–1:00 p.m.This luncheon will recognize the recipients of the Dr. Robert A. Swerdlow Small Business Person of the Year Award, Entrepreneur of the Year and Family Owned Business of the Year. We have also invited area chambers of commerce to present their local small business award winners as well. This is a great opportunity to network with other professionals and congratulate our area businesses on their success. Join us in recognizing these worthy recipients.

If you are registered for Day 2 Seminars, you DO NOT need to register for the luncheon. Your lunch will be covered in your Day 2 registration.

WED> AFTERNOON SESSIONS 1:00 p.m.– 2:00 p.m.

BUSINESS START-UPS CHECKLIST2 hour SessionDave Mulcahy, lamar sbdc

Learn what it takes to convert your business idea into a sound business venture. This seminar will explore issues you need to consider before starting your own business.

PROTECTING YOUR BUSINESS AGAINST CYBER FRAUDDeborah Nelson, community bank of texas

This session will discuss how your preferred lending institution can assist in protecting your accounts against cyber crime, as well as, steps you can take to protect your accounts.

SCHEDULE OF EVENTSWEB & SOCIAL MEDIA FOR BUSINESSES2 hour SessionJustin McCullough, turning minds

This session is a top down lesson on how to understand your website, social media and traditional advertising specific to doing business. Concepts covered include a primer on social media tools and platforms, websites that work for business purposes, and a system to put it all together and make it actionable for your business.

HOW TO HOLD A PRODUCTIVE MEETINGBrad Mayer, lamar university business scHool

In this session participants will learn how to run effective meetings by front loading before the meeting, focusing productively before the meeting, and following through successfully after the meeting. Whether it’s managing large projects across teams, improving business communication, or addressing difficult situations, participants will gain the skills to increase accountability and productivity.

MAKE AN IMPACT THROUGH YOUR BUSINESS WRITINGTodd Senters, baPtist HosPital

Writing for business purposes is different than writing a personal note. This session will discuss how you can write effectively for business purposes. It will also discuss the essential elements necessary in writing an effective business piece, whether it is for publication or simply to address your employees.

ENGAGED, EMPOWERED & YES, ETIQUETTEVicki Bauer, bauer etiquette enterPrises

Business lunching is the studied practice of using control of a business meeting at lunch to gain your business objectives. Topics covered will include: Setting up your business lunch, Strategies to ensure success, The Power Seat, Dining etiquette, and much more.


WHAT IS YOUR FINANCIAL STATEMENT TELLING YOU?2 hour SessionGene Arnold, gene arnold enterPrises

If you want to operate your business successfully, and want to grow your company, you must know what is happening to your business and what the results of your management decisions are. You cannot operate a business without financial statements, but they are useless if you do not know what they are telling you. This seminar does not teach you how to prepare financial statements, but how to use them to their fullest advantage.

WEDNESDAY CONT’D




KNOW YOUR MARKET2 hour SessionMike McVicker, sbdc net, austin

If you do not know who your market is, you are most likely marketing ineffectively. This session will assist you in analyzing who your target market is and how you can expand your business into other potential markets.

PEOPLE POWER, INVESTING IN YOUJarren Garrett, baPtist orange HosPital

Successful business leaders know the most important asset of any organization is its human capital. Simply put, it is about “people power”. Business achievements occur, and are sustained, when a leader builds upon the foundation of personal and staff development. However, if a leader is not willing to develop and evolve, long-term success will not be achieved.

ESTABLISHING A HEALTHY MEDIA RELATIONSHIPChrissie Roberts, cumulus media

Like any relationship, your reputation is paramount. This session will show you how to build a relationship with the media that will help promote your own business. Media outlets can assist or destroy your reputation as a business. Discover how to utilize the media to your benefit.


MOBILE APPLICATIONS IN THE HOMECharles Teel, Pocket watcH

This session will discuss how to use mobile applications at home. Using applications on your iPhone or iPad to control your TV, entertainment system or home office. This session will also cover the use of different software, including iPhone, iPad and Apple TV.

EVERYTHING YOU NEVER REALLY WANTED TO KNOW ABOUT EMPLOYMENT (but were forced to learn anyway)Heather Blackwell, moore landrey, llP

This session will present an overview of the employer-employee relationship and the laws governing those relationships, including state and federal anti-discrimination and retaliation statutes, wage and hour regulations, leaves of absence, employee handbooks and company polices and record keeping.

HOW VOLUNTEERING CAN IMPACT YOUR BUSINESSSpeaker TBAVolunteering with non-profits, business organizations like chambers of commerce, and social events can help grow your business. It is human nature to want to assist when necessary, and this session will show you the benefits your business can gain through volunteering within the community.

BUSINESS AS USUAL AFTER A DISASTERShanna Burke, soutHeast texas regional Planning commission

In Southeast Texas, we have become all too familiar with what it means to rebuild after a disaster. This session will discuss the various resources local businesses can utilize to assist them in rebuilding and making the best of a difficult situation.

YOUR LOCAL ECONOMIC DEVELOPMENT UPDATE:Panel Of Economic Development Leaders 8:00 a.m.– 9:00 a.m. General SessionFortunately, our local economy has been sheltered from the major-ity of what the rest of the country has been facing economically. Southeast Texas has encountered its own economic struggles and this session will update attendees on the state of our local economy, project developments and what local businesses can look forward to in the near future.

THURS> MORNING SESSIONS 9:15 a.m.– 10:15 a.m.

DEAL OR NO DEAL: The Art of Successful Succession PlanningRobert Edgar, Edgar Kiker & Cross, cPa

Whether you are dealing with your children or a key employee, transitioning a business successfully to the next generation can become a mine field of regrets or a success story. Drawing from over 30 years of experience in public accounting and wealth management, Mr. Edgar will outline keys to a successful succession plan.

MAKE AN IMPACT THROUGH YOUR BUSINESS WRITINGTodd Senters, baPtist HosPital

Writing for business purposes is different than writing a personal note. This session will discuss how you can write effectively for business purposes. It will also discuss the essential elements necessary in writing an effective business piece, whether it is for publication or simply to address your employees.

HOW TO HOLD A PRODUCTIVE MEETINGBrad Mayer, lamar university business scHool

In this session participants will learn how to run effective meetings by front loading before the meeting, focusing productively before the meeting, and following through successfully after the meeting. Whether it’s managing large projects across teams, improving business communication, or addressing difficult situations, participants will gain the skills to increase accountability and productivity.


Successful business leaders know the most important asset of any organization is its human capital. Simply put, it is about “people power”. Business achievements occur, and are sustained, when a leader builds upon the foundation of personal and staff development. However, if a leader is not willing to develop and evolve, long-term success is not achievable.

EVERYTHING YOU NEVER REALLY WANTED TO KNOW ABOUT EMPLOYMENT (but were forced to learn anyway)Heather Blackwell, moore landrey, llP

This session will present an overview of the employer-employee relationship and the laws governing those relationships, including state and federal anti-discrimination and retaliation statutes, wage and hour regulations, leaves of absence, employee handbooks and company polices and record keeping.

THURSDAY, April 26ALL SEMINARS HELD AT MCM ELEGANTÉ

SCHEDULE OF EVENTSBUSINESS START-UPS CHECKLIST2 hour SessionDave Mulcahy, lamar sbdc

Learn what it takes to convert your business idea into a sound business venture. This seminar will explore issues you need to consider before starting your own business.

THURS> MORNING SESSIONS 10:30 a.m.– 11:30 a.m.

IMPROVING CASH FLOW BY USING TECHNOLOGYTrish Herskovitz & Brett Manuel, caPital one bank

This session will discuss the various uses of technology that can assist a business in increasing its cash flow.

HOW TO RECRUIT FROM LAMAR UNIVERSITYDeidra Mayer, lamar university

Many organizations, small to large, are not aware of recruitment resources at Lamar University. This session will focus on how to recruit employees for part-time and full-time employment, as well as how to start and build a solid internship program.

HOW TO FIND AND KEEP THE GOOD ONESRobert Turner, jk cHevrolet

Employee turnover can be one of the hardest aspects to overcome as a business owner, especially retaining top employees. This session will discuss ways you can better your employee retention rate and seek out employees that best fit your business model.

4 DISCIPLINES OF EFFECTIVE LEADERSJeff Dyson, lamar university

This session will focus on systems business owners and managers should implement which are essential to success.

THURS> AFTERNOON SESSIONS 1:00 p.m.– 2:00 p.m.

KNOW YOUR MARKET2 hour SessionMike McVicker, sbdc net, austin

If you do not know who your market is, you are most likely marketing ineffectively. This session will assist you in analyzing who your target market is and how you can expand your business into other potential markets.

WRITING AN EFFECTIVE BUSINESS PLAN2 hour SessionWeldon Gibson, lamar sbdc

All successful businesses start with a successful business plan. The business plan is your road map for the direction you want your business to go. Learn the important steps in developing a sustainable business plan and how it will help your business grow in the future.

THURSDAY CONT’D

SPONSORED BY

HOSTED BY

SOUTHEAST TEXASECONOMIC DEVELOPMENTFOUNDATION

SPONSORED BY

LAMAR INSTITUTE OF TECHNOLOGY

SMALL BUSINESSAWARDS LUNCHEON



HOW TO WRITE AN EFFECTIVE RESUMESally Barrett, duPoint

Your resume has 13 seconds or less to impress the reviewer. Is your resume able to do that? Are you aware that the initial reviewer is often times not the decision maker? Do you use key words to tie your resume to the job of interest? Learn about all these techniques and more

WEB & SOCIAL MEDIA FOR BUSINESSES2 hour SessionJustin McCullough, turning minds

This session is a top down lesson on how to understand your website, social media and traditional advertising specific to doing business. Concepts covered include a primer on social media tools and platforms, websites that work for business purposes, and a system to put it all together and make it actionable for your business.

SUCCESSFUL ESSENTIALS FOR NEW MANAGERSJennifer Barroeta, baPtist HosPital

There is a lot to learn as a new manager. This session provides new managers a solid foundation of the critical skills they will need to succeed in their new leadership role.

4 DISCIPLINES OF EFFECTIVE LEADERSJeff Dyson, lamar university

This session will focus on systems business owners and managers should implement which are essential to success.

WHY SHOULD YOU OUTSOURCE HRRobin Williams, american Personnel & temPs

This session will discuss the benefits of outsourcing your human resource needs. It will also cover the essentials of testing and qualifying applicants.


PAYROLL, WHY OUTSOURCE?Tommy Patrizi, aPex Payroll

This session will discuss the benefits of outsourcing payroll. It will also cover additional services that may be provided by outsourcing firms and which providers may best serve your business needs.

MARKETING EFFECTIVELYKent Houp, cornerstone advertising & design

Marketing your business effectively can be a challenge today. In this session you will learn how to identify your target audience and market to them effectively. Although there are many options to promote your business, some may prove more profitable. Find out what will work best for you and your business to ensure success.

WHAT IS YOUR FINANCIAL STATEMENT TELLING YOU?2 hour SessionGene Arnold, gene arnold enterPrises

If you want to operate your business successfully, and want to grow your company, you must know what is happening to your business and what the results of your management decisions have been. You cannot operate a business without financial statements, but they are useless if you do not know what they are telling you. This seminar does not teach you how to prepare financial statements, but how to use them to their fullest advantage.


THE IMPACT OF HEALTH REFORM ON YOUR BUSINESSShara McClure, blue cross blue sHield

Recent changes to health care benefits have left many businesses wondering what they should and shouldn’t be doing, how it will impact their operations, and what they should do to continue providing benefits to their employees. This session will discuss health care reform, how it can impact your business, and what you need to do to be prepared.

SMALL BUSINESS LENDING AFTER A RECESSIONPierce Harrington, Brandon Fisher, Scott McIlveene, caPital one bank

Small business lending appears to have come to a grinding halt with the onset of the recession. This session will take a deeper look at why small businesses aren’t securing the financing that they need, how small businesses can overcome the road blocks, and ways to better position your business in the current market to obtain financing.

PROTECTING YOUR BUSINESS AGAINST CYBER FRAUDDeborah Nelson, community bank of texas

This session will discuss how your preferred lending institution can assist in protecting your accounts against cyber crime, as well as, steps you can take to protect your accounts.

ESTABLISHING A HEALTHY MEDIA RELATIONSHIPChrissie Roberts, cumulus media

Like any relationship, your reputation is paramount. This session will show you how to build a relationship with the media that will help promote your own business. Media outlets can assist or destroy your reputation as a business. Discover how to utilize the media to your benefit.

WHAT IT TAKES TO BE A LEADERBessie Chisum, leadersHiP soutHeast texas Denis Isaacs, Past cHair & board of governors of leadersHiP soutHeast texas

Mrs. Chisum, executive director of Leadership Southeast Texas and Dennis Isaacs, Past Chair & Board of Governors of Leadership Southeast Texas have dedicated years of service to developing leaders throughout Southeast Texas. Thier dynamic, fast paced presentation style will be sure to leave you ready to step up and take on the role of leader.

THURS> EVENING SESSION 5:00 p.m. - 7:00 p.m.

NETWORK “KNOW HOW”bni

In this session you will learn the ten commandments of networking.Put your networking skills to the test during social hour immediately following the session. The first 75 attendees will receive a free drink coupon.

SCHEDULE OF EVENTS

BUSINESSES THAT MADE IT:Panel Discussion with Local Business Owners8:00 a.m.– 9:00 a.m. General SessionSoutheast Texas is proud to say that many successful businesses, both large and small, started right here. This session will consist of a panel of business leaders who have grown their businesses throughout Southeast Texas and the nation. Hear their stories of success and failure and what it takes to “make it”.

FRI> MORNING SESSIONS 9:15 a.m.– 10:15 a.m.

PAYROLL, WHY OUTSOURCE?Tommy Patrizi, aPex Payroll

This session will discuss the benefits of outsourcing payroll. It will also cover additional services that may be provided by outsourcing firms and which providers may best serve your business needs.


Successful business leaders know the most important asset of any organization is its human capital. Simply put, it is about “people power”. Business achievements occur, and are sustained, when a leader builds upon the foundation of personal and staff development. However, if a leader is not willing to develop and evolve, long-term success is not achievable.

TIPS FOR PUBLIC SPEAKINGChris Partin, baPtist HosPital

Do you get nervous speaking in front of large crowds or even in front of co-workers or employees? This session will give you tips on how you can become a better public speaker, and overcome the jitters many often encounter.

SUCCESSFUL ESSENTIALS FOR NEW MANAGERSJennifer Barroeta, baPtist HosPital

There is a lot to learn as a new manager. This session provides new managers a solid foundation of the critical skills they will need to succeed in their new leadership role.

THE IMPACT OF HEALTH REFORM ON YOUR BUSINESSShara McClure, blue cross blue sHield

Recent changes to health care benefits have left many businesses wondering what they should and shouldn’t be doing, how it will impact their operations, and what they should do to continue providing benefits to their employees. This session will discuss health care reform, how it can impact your business, and what you need to do to be prepared.

FRIDAY, April 27ALL SEMINARS HELD AT MCM ELEGANTÉ




5 KEYS TO DOING BUSINESS GLOBALLYAlberto Rodriguez-Baez, international trade center

The session explores the five keys to successfully doing business internationally: choosing the right territories, identifying the right customers, reaching the right customers, screening and selecting the right customers, helping your customers grow.

SOCIAL MEDIA MARKETING MADE SIMPLEAmy Olovieri, constant contact

This session will discuss how you can use social media to market you business. The web is full of social media sites. Which ones are best for business and how can you use them to grow?

FRI> MORNING SESSIONS 10:30 a.m.– 11:30 a.m.

BEST PRACTICES FOR CLEANING UP YOUR CREDITwells fargo

Poor credit has become more prevalent during the recent downturn in the economy. However, poor credit can become good, or even excellent credit if you follow the right steps. This session will discuss how you can repair your credit and get back to business.

TURNING CUSTOMERS INTO RAVING FANSChris Partin, baPtist HosPital

This session discusses the constant battle everyone experiences when attempting to motivate employees. It gives a few simple examples of methods that can be utilized to help transform your management and employees into “go getters” so you and your customers become raving fans!

HOW TO HOLD A PRODUCTIVE MEETINGBrad Mayer, lamar universtiy business scHool

In this session participants will learn how to run effective meetings by frontloading before the meeting, focusing productively before the meeting, and following through successfully after the meeting. Whether it’s managing large projects across teams, improving business communication, or addressing difficult situations, participants will gain the skills to increase accountability and productivity.

MOBILE APPLICATIONS FOR BUSINESSCharles Teel, Pocket watcH

This session will discuss how to use mobile applications in your business. Discussion topics include using mobile hardware associated with the iPhone, iPad, and Apple TV. This session will also discuss iCloud, DropBox and others.

WHY SHOULD YOU OUTSOURCE HRRobin Williams, american Personnel & temPs

This session will discuss the benefits of outsourcing your human resource needs. It will also cover the essentials of testing and qualifying applicants.

HOW TO RECRUIT FROM LAMAR UNIVERSITYDeidra Mayer, lamar university

Many organizations, small to large, are not aware of recruitment resources at Lamar University. This session will focus on how to recruit employees for part-time and full-time employment, as well as how to start and build a solid internship program.

FRI> AFTERNOON SESSIONS 1:00 p.m.– 2:00 p.m.

WHAT IT TAKES TO OWN A FRANCHISE2 hour SessionDiana Trondsen, fran net of soutHeast texas

This session will discuss the advantages and disadvantages of franchising, along with tips on how to get the most out of your franchise experience. If you own a franchise, or you are considering franchising, this is the session for you.

THE BLACK HOLE OF ELECTRONIC APPLICATIONSSally Barrett, duPoint

Have you ever wondered what happens to your information after you submit an application or resume online? Is there a big black hole for all that information? Find out where your resume and application end up and tips on making sure it gets where it needs to go.

THE POWER OF EMAIL MARKETING FOR SMALL BUSINESSES AND ENTREPRENEURSAmy Olovieri, constant contact

Much of today’s marketing is done through email and web applications. Discover how you can have the largest impact on your customers through email marketing.

ADVANCED TECHNIQUES FOR SELECTING INTERNATIONAL MARKETS2 hour SessionAlberto Rodriguez-Baez, international trade center

This presentation focuses on the technical aspect of selecting the right international markets, the importance of correctly defining Schedule B codes, using trade flows to analyze best and emerging markets for specific products, and more.

registertoday!

A SPECIAL THANKS TO OUR SPONSORS!

Documents

2012 REGISTRATION BOOKLET Brochure.pdf · 2012. 4. 6. · SMALL BUSINESS AWARDS LUNCHEON 11:30 a.m.–1:00 p.m. This luncheon will recognize the recipients of the Dr. Robert A. Swerdlow