1.

2.

3. Cloud Computing Digital Curation (Rosenbaum, 2010)

4. ( ) (Rosenbaum, 2010)

5. - Aggregation VS. Curation , .

6. What & How The essence of curation (Selection): (Organization): (Presentation): (Promotion):

7. (episode) (channel) (browse /casual search /discover /visual directory) 9x9 IPG (online video smartguide )

8. 1 2 3 4 5

9.

10.

11. 1/3 =

12. 2/3 Youtube ( )

13. 3/3

14. 1/3 ( Email FaceBook) ( Mobile01 )

15. 2/3 youtube ex.

16. 3/3

17. = = (= )

18. STP (Segmentation) (Targeting) (Positioning)

19. (Segments) (Market segmentation)

20. (1/2) Multiattribute Segmentation Geoclustering) Product segmentation)

21. (homogeneous) (measurable) (accessible) (substantial) (actionable)

22. Single-Segment Concentration Selective Specialization Product Specialization Marketing Specialization Full market coverage Undifferentiated marketing Differentiated marketing

23.

24.

25. Personal Smart Guide Ex: 9x9 Smart Guide Promotion EX: 9x9 Curation Set Management System Channel : Youtube, FaceBook, Wretch, 9x9 Episode CC : premiere, , 9x9

26. (recommendation & introduction) Youtube

27. (remix) Youtube Youtube CC

28. (produce) (episode) Youtube

29. / Youtube CC (Creative Commons) Youtube 9x9

30. + +

31. 1 2 STP 3 4 5 6

32. 7 8 9 10 11 / 12 13

33.

34.

35. STP (Segmentation) (Targeting)

36. STP (Positioning)

37. ? ? ? ?

38.

39. Youtube ( )

40. (channel) episode promotion set casual search /visual directory /discover /browse

41. ? ?

42. +FB+ SEO PPC EDM DM SEO

43. (remix) Youtube (produce) / / / /

44. 15%

45.

46. STP

47.

48. (social media) (branding media)

49.