Introducing a New Product

1Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design

National Electronic and Computer Technology CenterNational Science and Technology Development Agency

Nation First
Value proposition

National AgendaLocalized/Personalized

NSTDAFood & Agriculture Cluster

NECTECSmart Farm Flagship

SRI Platform

SIGAgriculture

ICT for agriculture...DSSPrecision farmingMobile application.....Reflection...PolicyActionHRD....

ICT 2020?AEC ready?Food safetyFood security . (Nation First) (National Agenda) position ICT 2020 Smart Agriculture Smart Services ....

SRI Thailand: Value Constellation Networks

.Cluster Thailand ChapterSIG FlagshipCo-creationValue proposition .Think-tankProblems basedArea basedPolicy drivenPolitical balanceNation FirstServices Research Innovation Institute (SRII)Global networks

DOAE, BAAC, Rice Dept., Seri culture

SIG

Agriculture monitoring system

Data Standardization/Legal compliance

Crop insurance

GI for prediction

TMEC

SRIplatform

SIplatform

AAERU

IDSRU

ICCRU

TU

SPTU

ServicesBlue print

(domain specific)

Activities that on-process

()(. ) ()( ) ()AIT, NECTEC Co-creation:

Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design

Co-creation........helping together... making story..

Value constellation team work

Outcome: from service experiences to Improve quality of life

. .() GAP . .

. . (. )

Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design

.( )

Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design

Guiding Principle:

services experiences quality of life

Co-creation share knowledge services experiences knowledge skill

services experiences variables

feature services users experiences

guiding principle services delivery

Physical evidences

(Co-creation) knowledge sharing service experiences

Guiding Principle Physical evidences

Services Canvas Services Blueprint activities resources Guiding Principle

Design Offering Value Proposition Co-create Value Co-create Production

services delivery, customer management, channel management critical success factors services density

Services Offering DesignTutorial, Jul 17, 2012

Mobile network/cloudN-P-K analysisFertilizerstockingFertilizer SprayingdeviceFertilizerapplyingData collecting/Report(after)Data collecting(before)Soil samplerFertilizer formulacalculatingorder fertilizerFertilizer mixing

CAPEVSAISAPPSoil sampling

ISS

ESS

RRSoil Test kitMobile applicationFertilizermixtureFertilizersprayerN-P-K analysisW/ test kitSoil samplerMobile Fertilizer Mixing unit.Mobile applicationpre-order fertilizer mobile application

Local Services providerPrivatecompanyfarmersData processingGIS/RSLocalized GIS/RSLocalized mobileApp.

Printed Community mapAs-Is

Design Offering Guiding principle (activities) (resources ) (Design Offering)

Delivery

Design Offering (value creation system), what & who ( )

Services-In-Use () Services-In-Context (-design context)

Services delivery principle optimize services network, measurement qualitative

Customer management services experiences (Services-In-Use / Services-In-Context) value users experiences

Channel management/Services Delivery (Services business design) (how?)

Critical success factors co-create co-product factors

Business Canvas

Guiding Principle

Mobile network/cloudN-P-K analysisFertilizerstockingFertilizer SprayingdeviceFertilizerapplyingData collecting/Report(after)Data collecting(before)Soil samplerFertilizer formulacalculatingorder fertilizerFertilizer mixing

CAPEVSAISAPPSoil sampling

ISS

ESS

RRSoil Test kitMobile applicationFertilizermixtureFertilizersprayerN-P-K analysisW/ test kitSoil samplerMobile Fertilizer Mixing unit.Mobile applicationpre-order fertilizer mobile application

Local Services providerPrivatecompanyfarmersData processingGIS/RSLocalized GIS/RSLocalized mobileApp.

Printed Community mapTo-Be

KM

Guiding principle (Canvas model)

Services delivery principle (Canvas model) man-to-man, man-to-machine, machine-tomachine, or self services

Customer management (Blueprint model) value(value added, value in exchange)

KM

Channel management (services design)(Blueprint model)

Criticle success factors (Canvas/Blueprint model)

Services

co-creation network optimize services network

(impression)-customers experiences

Measurements qualitative