1. 2013 A year of Inbound MarketingA Perspective from Online MarketingPresented by : Amish Keshwani(Innovative SEO)

2. Its time to Transform MarketingImage credit : Hubspot 3. the Internet has turned what used to be controlled, one-way message intoa real-time dialogue with millions. 4. Image credit : Hubspot 5. Image credit : Hubspot 6. Search engines, blogging & other Internet trends havefundamentally transformed the way people & businesses purchase products. 7. Audiences everywhere are tough. They dont have time to bebored or brow beaten by orthodox, old-fashionedadvertising.Today, the goal of marketingneeds to be to get found bycustomers when they arelooking, not get in theirfaceImage credit : Hubspot 8. We need to stop interrupting &be what people are interested in.aka,Inbound Marketing 9. What is Inbound Marketing ? Any marketing tactic that relies on earning peoplesinterest instead of buying it; the key to marketingtransformation. 10. Marketing Needs to AdaptOutbound Marketing Inbound Marketing Inside Sales SEO Telemarketing Pay per click Tradeshows Blogging / Blogosphere Seminars Social Media / Buzz Print Advertising Targeted Landing Pages Direct mail/email Marketing Analytics 11. Image credit : Hubspot 12. e credit : Hubspot 13. Marketing Needs to AdaptOutbound Marketing Inbound Marketing Low response rate (1-5%) High response rate (20-50%) Expensive / Wasteful Low cost / High ROI Becoming more difficult Wide open playing field Interruption based Permission based 14. What we really need is, a mindset shift that will make us relevant to todays consumers, A mindset shift from telling & selling to buildingrelationships And How we can do that ? 15. Image credit : Hubspot 16. Image credit : Hubspot 17. Image credit : Hubspot 18. mage credit : Hubspot 19. mage credit : Hubspot 20. 2013 : Companies needs to focus more on spread out as a BRAND toget higher conversions. Social Media is about building relationships, to help, to add value in thelives of people to start getting identified as a BRAND. BRAND is What people think about You. BRAND always has high weight over other be it SEO, BLOG or anyother form of Online Marketing. BRAND always has 1 message to share which gets reflected by thecontent it has. What kind of Content We share & How we share makes the difference 21. All Team has to participate for a common GOALImage credit : Hubspot 22. 2013 A year about bringing TRANSFORMATION Transformation from being GOOD to GREAT Transformation from Shouting to Sharing Transformation from Content to Resource Transformation from Industry centered approach to Peoplecentered approach Transformation from FIND ME to GET FOUND Transformation from Buy Me to I know What U Want Transform to Brand which says : I care about what you want 23. THANK YOU! For any queries, please reach out to, Amish Keshwani Email : amish@innovativeseo.net http://www.innovativeseo.net http://www.linkedin.com/in/amishkeshwani