2013 Corporate Citizenship & Giving Guide...Itemizing estates contributed 78 percent of the total, or $18.31 billion. Bequest giving tends to be volatile from year to year, as it is

CorporateCitizenship & Giving Guide

2013

November 25, 2013 • An Advertising Supplement to the Los Angeles Business Journal

This special advertising supplement did not involve the reporting or editing staff of the Los Angeles Business Journal.

SponSored by:

November 25, 2013 aN advertisiNg supplemeNt to the los aNgeles busiNess JourNal 49

corporate citizenship & giving guide

While questions over authenticity and transparency have raised some red flags over the past few

years, spending on causes remains alive and well.

Sponsorship spending on causes is expect-ed to total $1.78 billion in 2013, up 4.8 per-cent from 2012, according to IEG, LLC.

While the increase is up significantly from the 1.2 percent increase in the pre-vious year, it trails the projected 5.5 per-cent growth for the overall sponsorship industry.

One trend: The growing number of nonprofits replacing one-off transactional campaigns with authentic marketing part-nerships that drive long-term value.

“Consumers want to support programs that truly make a difference, and non-profits—and their corporate partners—are obliging,” said William Chipps, senior edi-tor of IEG Sponsorship Report.

Compared to other property sectors, the spending increase lags sports (6 percent) and entertainment (5.1 percent) but exceeds associations and membership organizations (4 percent); the arts (3.3 percent); and festi-vals, fairs and annual events (2.9 percent).

Retail, financial services and pharma-ceutical companies are the most active

categories sponsoring causes, while Bank of America, The Coca-Cola Co. and Wells Fargo are the most active sponsors.

IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evalu-ation, and guidance, its teams bring unparal-leled perspective and proven methodology to every challenge.

IEG partners with top brands and properties to create fresh strategies, evaluate opportuni-ties and maximize results. Its clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment man-agement operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com or call (800) 834-4850.

cause sponsorship spending to total $1.78 Billion in 2013spending on causes shows healthy growth, but questions over trans-action-based programs temper further gains

Most Prevalent Categories Sponsoring Causes *Retailers are 7.5 times more likely to sponsor causes than the average of all sponsors.

Most Active Companies Sponsoring Causes *18 percent of causes reported Bank of America as a sponsor.

Sponsorship Spending On Causes

percent increase (1.9 percent adjusted for inflation). Income and wealth are key driv-ers of household giving, as is a sense of financial security. Giving by taxpayers who itemize their gifts represented 81 percent of the total donated by individuals in 2012

• Giving by bequest decreased an estimated 7.0 percent in 2012 (8.9 percent adjusted for inflation) to $23.41 billion. Itemizing estates contributed 78 percent of the total, or $18.31 billion. Bequest giving tends to be volatile from year to year, as it is highly influenced by very large gifts from estates that closed during that year.

• Giving by corporations rose 12.2 percent in 2012 (9.9 percent adjusted for inflation), to an estimated $18.15 billion, including gifts from both corporations and their foundations. The two entities pro-vide cash, in-kind donations and grants. Increasing the 2012 total was the estimated $131 million corporations gave to non-profits working on relief efforts in the after-math of Hurricane Sandy.

• Giving by foundations increased 4.4 percent (2.3 percent adjusted for infla-tion) to an estimated $45.74 billion in 2012, according to figures provided by the Foundation Center. Giving by com-munity foundations grew 9.1 percent last year, which helped to bolster the total. Operating and independent foundations increased grant making by 3.5 percent and 3.9 percent, respectively.

Topline Considerations from Giving USA 2013 about Recipients of Charitable Contributions:

• After a sharp decline of 17.6 percent in 2008 and slow growth through 2011, contributions to arts, culture, and humani-ties organizations rose an estimated 7.8 percent last year.

• Charities focused on the environment

and animals also saw significant growth (6.8 percent) in 2012 over 2011.

• International giving, which had seen very high growth rates in some recent years, leveled off in 2012 to a modest estimated increase of 2.5 percent. With fewer high-profile international disasters capturing the attention of Americans than in previous years, donations for relief efforts made to domestic organi-zations in the aftermath of Hurricane Sandy might have replaced gifts that oth-erwise would have gone to entities work-ing internationally.

“The arts, culture and humanities sub-sector, as well as the environment and animals subsector, which rely greatly on individual giving, were among the areas experiencing significant growth in 2012,” said Una Osili, Ph.D., director of research at the Indiana University Lilly Family School of Philanthropy. “Both types of organizations were impacted by the economic downturn as some donors shifted their giving toward what they viewed as essential services to help others in need. The growth in giving to arts- and environment-related organiza-tions may be an indicator that donors began returning to their personal giving priorities amidst an economy that they perceived as recovering.”

A Closer Look at the Categories:(Flat) Giving to religion was virtu-

ally flat (a -0.2 percent decline) between 2011 and 2012, with contributions esti-mated to be $101.54 billion. Adjusted for inflation, giving to religion declined 2.2 percent. Religious organizations, comprised mostly of houses of worship, continue to receive the largest share of total U.S. chari-table giving (32 percent) in 2012.

• Giving to education increased an estimated 7.0 percent between 2011 and

2012 (4.9 percent adjusted for inflation), to $41.33 billion. The bulk of donations in this category (upward of 75 percent) go to four-year colleges and universities.

• Giving to human services totaled $40.40 billion in 2012. This estimate is a 3.8 percent increase over 2011 (1.8 percent adjusted for inflation). It includes $223 million given to support organizations working on Hurricane Sandy relief and recovery efforts.

• Giving to foundations is esti-mated to have declined by 4.6 percent in 2012 (a decline of 6.5 percent adjusted for inflation), to $30.58 billion. Estimated contributions to foundations can change dramatically from year to year, depending upon very large gifts received from the wealthiest donors in America

• Giving to health organiza-tions increased an estimated 4.9 percent between 2011 and 2012 (2.8 percent adjusted for inflation), with $28.12 billion in total contributions.

• Giving to public-society benefit organizations increased an estimated 5.4 percent in 2012 (3.3 percent adjusted for inflation), to $21.63 billion. The total was likely bolstered by continued strong growth in charitable gifts to national donor-advised funds. This category also included $54 million contributed to orga-nizations assisting people affected by Hur-ricane Sandy.

A note on entities defined as “pub-lic-society benefit”: This category is almost wholly comprised of entities that receive dona-tions and then redistribute them to charitable organizations. Certain types of donor-advised funds are in this classification, as are well-known umbrella groups such as United Ways, the Combined Federal Campaign and Jewish Federations of North America.

• Giving to arts, culture, and humanities totaled an estimated $14.44

billion in 2012, a 7.8 percent increase from 2011 (5.7 percent adjusted for inflation).

• Giving to international affairs was an estimated $19.11 billion in 2012, a 2.5 percent increase (flat when adjusted for inflation, at 0.4 percent growth).

• Giving to environmental and animal organizations saw an estimated 6.8 percent increase in 2012 (4.7 percent adjusted for inflation), to $8.30 billion.

• Giving to individuals decreased an estimated 6.8 percent in 2012 (a decline of 8.8 percent adjusted for inflation), to $3.96 billion. In large part, this category includes medications provided via Patient Assistance Programs administered by the operating foundations of pharmaceutical companies.

Unallocated giving totaled $6.82 bil-lion in 2012, and includes itemized deduc-tions by individuals and households they carried over from a previous year. “Carry-over” describes the difference between the tax year when a donor claims a gift on their return and the year when an organization receives a gift and reports it as revenue.

Unallocated giving also includes gifts to government entities, which do not report charitable contributions at the national level; gifts made to entities in other coun-tries by foundations; and gifts made to new organizations that have not yet been classi-fied as to what type of charity they are. In addition, when a donor forms a charitable trust and takes a deduction, but does not tell the recipient organization, there is an unallocated amount.

Giving USA estimates changes in giving to charitable subsectors (health, arts, education, etc.), as well as giving to foundations and individuals. Most subsector estimates are based on econometric models and use historical data from Forms 990.

Continued from page 48

48 an advertising supplement to the los angeles Business Journal novemBer 25, 2013

At its very core, Los Angeles is a city built upon uniquely gener-ous relationships between the responsible corporations or phi-lanthropists and the charitable organizations with which they

have chosen to partner. It’s without a doubt one of the aspects of our society here that makes us great.

It sometimes takes a little reminding that as business people in Los Angeles, it is indeed part of our responsibility as economic leaders in

the region to seek out and support those organizations that do so much to help our communities thrive and supply aid to these in need on a multitude of levels.

That’s what this special supplement is all about. We’re here to urge you to engage with a non-profit or cause that is meaningful to you, your family and/or your place of work. You’ll find few acts more rewarding. We hope to inspire entrepreneurs – currently in the throes of growing their businesses – to be aware of the needs of their community.

We’re also here to acknowledge those extraordinary corporations and foundations that have led by example and taken the process of corporate social responsibility to the next level by making good on their commitments to their non-profit partners regardless of economic environment and societal trends.

We at the Los Angeles Business Journal are extremely proud then, to present you with the volume you now hold in your hands – our annual Corporate Giving special supplement. We hope it serves to remind you of the need while providing you with a resource to aid in the quest for partnering with the right organization.

Thanks are due to our sponsors who made this volume possible and many thanks to you, our readers who have taken the time to consider the needs of your commu-nity. We hope these pages inspire you as individuals, as citizens of this great region and as corporate decision makers – to once again “do the right thing.”

Matthew ToledoPublisher & CEO

Letter from the

Publisher


EvEn with households across the country feeling continued financial pressure, Americans donated an esti-

mated $316.23 billion to charitable causes in 2012. Modest overall gains in total contributions mirrored the nation’s recent economic trends, Giving USA Foundation and its research partner, the Indiana Uni-versity Lilly Family School of Philanthropy, announced recently.

The 3.5 percent year-over-year growth rate (1.5 percent adjusted for inflation) in gifts from American individuals (both households and bequests from their estates), corporations and foundations matches the same figurative portrait of 2012’s economic indicators – some trends were positive, others were negative, but overall, there was growth. Federal tax pol-icy shifts likely also played a role in giving decisions made last year.

The findings are contained in the 58th consecutive edition of Giving USA, the sem-inal annual report on charitable giving in America. “When you consider all the fac-tors that go into determining how much we give to charity, modest growth makes sense and is actually encouraging,” said Gregg Carlson, chair of the Foundation, which publishes Giving USA. “Most house-holds feel pressured at every economic cor-

ner, but the longstanding social contract between Americans and the nonprofits they believe in remains resilient and intact; many see giving as a core budget item. The amount devoted to that category might shift up or down with annual economic realities, but it doesn’t go away.”

He added, “The $316 billion in total giv-ing reflected by our 2012 data continues the positive twin trajectory of dollars coupled with hope. I would say the outlook is posi-tive for those who believe in and understand the power of American philanthropy.”

Beyond financial pressures, 2012 also saw policy changes considered at the fed-eral level that could alter future giving, including proposals aimed at capping or eliminating the longstanding charitable tax deduction. “Although the American Taxpayer Relief Act of 2012 preserved the deduction, the publicly aired proposals may have fueled some giving decisions,” said David H. King, CFRE, chair of the Giv-ing Institute.

“Philanthropic giving fares best in a known environment, and has been dependent, in part, on certain factors hold-ing true over the decades, including the charitable tax deduction,” said King. “The uncertainty among donors created by pol-icy makers’ examination of the charitable deduction likely influenced giving in two very different ways in 2012. Some donors may have ‘prepaid’ gifts they had intended to make in 2013 to ensure they received a tax benefit, while others may have chosen not to donate out of concern that deduc-tions for very large gifts would not carry over in 2013 and beyond.”

Nearly 50 years of data indicate that while the policy environment can have an impact on the timing and amount of charitable giving, especially from donors at higher income levels, the overall giving cli-mate is primarily influenced by economic factors, which were mixed in 2012.

“As in the economy overall, some aspects of giving are growing more than others,” said Gene Tempel, Ed.D., CFRE, founding dean of the Indiana University Lilly Family School of Philanthropy. “For example, the 9.9 percent inflation-adjusted growth in corporate giving was driven by strong gains in corporations’ pre-tax prof-its, which marks a bright spot. In contrast, foundation giving grew by 2.3 percent after adjusting for inflation.”

Mixed economic factors are also shap-ing the slow uphill climb giving has been experiencing in recent years following several difficult years at the end of the last decade.

“While total charitable giving is con-tinuing to grow, at current growth rates it is less likely to reach the 2007 benchmark high of $344.48 billion for at least six to seven years adjusted for inflation,” said Patrick M. Rooney, Ph.D., an economist who is associate dean of academic affairs and research at the Indiana University Lilly Family School of Philanthropy. “Individual giving rose 1.9 percent after inflation, per-haps reflecting the fact that the average household is still struggling in some areas.”

Topline Considerations from Giving USA 2013 about Donors:

• 2012 saw marked year-over-year

growth in corporate giving, which is strongly linked to companies’ profits. For 2012, corporate pre-tax profits surged upward 16.6 percent, according to the Bureau of Economic Analysis.

“Corporations represent a vital portion of our country’s total charitable giving,” Carlson said. “And while their donations increased last year, corporate philanthropy represents only 6 percent of total giving.”

“Nonprofits should remember that in most cases, their mission must align with the company’s strategic priorities,” contin-ued Carlson. “For example, you might see a grocery-store chain partnering with food pantries vs. other types of nonprofits, or a financial services corporation supporting math education.”

• Uncertainty fueled by mixed econom-ic indicators may have moderated giving by individuals, who historically account for the largest percentage of total giving. Positive trends, such as the 13.4 percent increase in the Standard and Poor’s 500 Index between 2011 and 2012, the slight rise in home values, and overall lower unemployment rates and fuel costs, were combined with budget concerns and tax reform discussions. In addition, personal disposable income rose 3.3 percent and personal consumption expenditures rose 3.6 percent last year, virtually mirroring the growth in individual giving.

A Closer Look at the Data:• Giving by individuals rose to

$228.93 billion in 2012, an estimated 3.9

charitable donations grew in 2012, but slowly, Like the economyin third straight year of gains, contributions reach $316.23 billion from american individuals, cor-porations and foundations

Continued on page 49



MissionThe Leukemia & Lymphoma Society (LLS) mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.

2014 goalsOur key priorities will ensure that LLS helps blood cancer patients live better, longer lives through funding research, providing patient services and advocating for public policy positions that accelerate progress towards cures and access for those with blood cancer.

Fundraising eventsteam in training (tnt) provides fundraising participants with training for full or half marathons, triathlons, cycling or hiking events. Certified coaches will get you to the finish line. Fundraising mentors and staff will be with you all the way to guide you through the fundraising experience.school & Youth (s&Y) Programs offer ways for students to help fight blood cancers while learning about leadership and having an impact on their communities. S&Y Programs include: Pennies for Patients, Olive Garden’s Pasta for Pennies and HOP for leukemia. light the night Walks bring together friends, families and co-workers to form fundraising teams and millions of consumers who help by donating at retail outlets. These

efforts culminate in inspirational, memorable evening walks in over two hundred communities each fall across North America.Man & Woman of the Year is a fundraising competition in communities across the U.S. in which participants vie for the title of Man or Woman of the Year. The candidates compete in honor of children who are local blood cancer survivors, the Boy & Girl of the Year. Every dollar counts as one vote, and the titles are awarded to the man and woman with the most votes at the end of ten weeks; the top local fundraisers in the country win the national titles.

volunteer oPPortunitiesVolunteers are the backbone of LLS. Whatever your experience, whatever your time constraints, we can find the right - and most rewarding - volunteer opportunity for you!

Volunteer opportunities include:• fundraising events (planning, day-of-event and wrap-up)• office support• donor development• patient services and family support groups• education programs• advocacy to local legislators• corporate sponsorshipsTo volunteer, please call (310) 342-5800 or visit www.lls.org/waystohelp.

non-Profit overview

the leukemia & lymphoma society (lls) southern California area

6033 W. Century Blvd., Suite 300, Los Angeles, CA 90045(310) 342-5800 • www.lls.org

Board of directors

Patricia Flynn, PresidentJavier rivera, esq., Vice Presidentvirginia garner, Secretaryneil gillespie, TreasurerBranka v. olson, aia, Cid, National BOR (Voting member)dr. Cecilia Fu, Patient Services ChairPeter r. duchesneau, Partner, Immediate Past PresidentClay andrews, TrusteeMarina Contreras, TrusteeJanet Franklin, Md, MPH, TrusteeMarc Friedenberg, TrusteeJeanne Brown gardner, TrusteeJeff Hare, Trusteetimothy Hooten, Trusteesean J. Horvath, TrusteeBrett Modesti, Trusteedavid albert Pierce, TrusteeMichael schneider, TrusteeJayne staley, Trusteeamanda M. termuhlen, Md, Trustee

http://www.lls.org/awareness


First Responders: No matter where, first thereWe can’t stop earthquakes, typhoons or war, but we can prepare communities for emergencies by providing the tools and knowledge they need to be their own best First Responders. Help us help them rebuild their lives.

CALL OUR 24-HOUR DONOR HOTLINE

DONATE ONLINEwww.InternationalMedicalCorps.org/give

1-800-481-4462

Be a First Responder, too. www.InternationalMedicalCorps.org/campaigns/first-responders

Give today.Your donation will help us be there when the next disaster strikes.

www.InternationalMedicalCorps.org

from relief to self-reliance

Headquartered in Los Angeles, a global leader in humanitarian relief and health care training, saves lives on the frontlines of war and natural disaster from Haiti, to Syria, the Philippines and over two dozen other nations worldwide.

INTERNATIONAL MEDICAL CORPS,


MissionHeadquartered in Los Angeles and on the frontlines globally, International Medical Corps saves lives and relieves suffering by providing health care and training programs that restore self-reliance in communities hit by disaster, conflict and disease.

2014 goalsInternational Medical Corps helps individuals and communities survive disaster and conflict, and rebuild lives anchored by good health, dignity and self-sufficiency. In 2014, International Medical Corps will reach families in the world’s most underserved communities with lifesaving health care while strengthening their capacity to prevent, prepare for and respond to future emergencies, making them their own best first responders.

year established/historySince its founding in 1984, International Medical Corps has delivered more than $1.5 billion in assistance and training to tens of millions of people in 70 countries.

service areaA global, preeminent first responder, International Medical Corps currently works in some 30 countries in Africa, Asia, the Middle East and Latin America.

fundraising eventsInternational Medical Corps’ 2013 Annual Awards Celebration brought together business and philanthropic leaders from various industries and sectors—including entertainment, technology and finance—to recognize and celebrate those who work tirelessly, often at personal risk, to deliver critically needed humanitarian relief around the world.

This year, International Medical Corps honored former Secretary of State Hillary Clinton; Leadership Council member Jonathan Glaser; corporate partner Amgen; and Democratic Republic of Congo frontline health worker Amenan Virginie Tanou.

volunteer opportunitiesInternational Medical Corps offers many rewarding ways to get involved at headquarters offices in Los Angeles, Washington, DC and London. Its Graduate Internship Program is designed for graduate students enrolled in universities with programs that provide class credit and stipends for internships with international NGOs. Field-based volunteer opportunities may also be available. To learn more, visit: http://Careers.InternationalMedicalCorps.org/Volunteer.html

learn Morewww.InternationalMedicalCorps.org www.facebook.com/internationalmedicalcorpswww.twitter.com/IMC_worldwide

non-profit overview

international Medical corps1919 Santa Monica Blvd., Ste. 400, Santa Monica, CA 90404

(310) 826-7800 • www.InternationalMedicalCorps.orgleadership council

J.J. abrams

andrew f. barth Chairman, Capital Guardian Trust Company

brook byers Founding Partner, Kleiner Perkins Caufield & Byers

alex l. cappello Chairman and CEO, Cappello Capital Corp.

victor J. coleman Chairman of the Board & CEO, Hudson Pacific Properties

richard r. crowell Managing Partner, Vance Street Capital, LLC

linda daly

debbie fisher

rob friedman Co-Chairman of Motion Picture Group, Lionsgate

fadi a. ghandour Vice Chairman, Board of Directors, Aramex

Jonathan M. glaser Managing Partner, JMG Capital Management, LLC

andrew g. hauptman Chairman, Andell Holdings

sabrina Kay Chancellor and CEO, Fremont College

Katie Mcgrath

pamela Mohn

dominic o’hagan International Chief Credit Officer, Wells Fargo

barry a. porter Managing General Partner, Clarity Partners, LP

anthony n. pritzker Managing Partner, The Pritzker Group

susan c. schnabel Managing Director, Credit Suisse Private Equity

carol sharer

hans Zimmer

http://www.internationalmedicalcorps.org


Presenting Sponsors

Gold Sponsors Silver Sponsors

Bank of America

California Community Foundation

City National Bank

Farmers Insurance

Mattel

Nestle

Reliance Steel

Target

Topson Downs

Wessco International

Congratulations to This Year’s Los Angeles Heroes

Thank you, Paul Schulz, American Red Cross Los Angeles Region CEO, for your 7 years of service.

luncheonh r oe e s

Special Thanks to Our Event Sponsors

The Ahmanson Foundation

Farmers Insurance

Ford Motor Company Fund

Natalie Wharton

LAP Of cers ennifer Cohen, Cindy Herrera, and Valerie Lancaster

From left: Martin Cozyn, ARC Board Chair; Mayor Eric Garcetti; Dr. Lucy Jones, USGS; Paul Schulz; Jim Featherstone, Interim LAFD Chief)

Paul Schulz, CEO of the Los Angeles Region, looks back at his seven year leadership of the American Red

Cross. Schulz reflects upon his own tran-sition from for-profit to non-profit, the accomplishments of the organization dur-ing his tenure and his signature achieve-ment – PrepareSoCal, a region-wide initia-tive to ready Angelenos for the next major disaster.

My Road to the Red CrossI had worked in business for 15 years,

McKinsey, Los Angeles Times, Yahoo!. I had a mid-life crisis when getting divorced with young kids. That really forced me to think about what is important in life and what I wanted to really contribute to this world.

I began by talking to a number of non-profit leaders in Los Angeles. This city has a subculture of amazing, committed people who are not driven by ego or financial gain, but by a mission. How amazing would it be if I could find a mission-driven organization that needed my skill set? At that moment, the Red Cross CEO position opened up.

What I LearnedI knew very little about the Red Cross.

In my research, I had found that this was an organization with an incredible his-tory and lifesaving mission, but was not structured in a modern way to meet its full potential.

The first year was a turnaround. We needed to marry the efficiency that defines good corporations with the incredible heart of the Red Cross – and we needed to build the right team to pull it off.

The Board of Directors was very sup-portive and gave me carte blanche to make the operational changes required. And, once the right team was in place, we start-ed consolidating and unifying our 9 local chapters into one L.A. region.

My Biggest Mission – PrepareSoCal Joe Becker, who was the Senior Vice Pres-

ident, Disaster Services for the Red Cross, during Hurricane Katrina, flew out to meet with me the first month I was CEO in 2007. He told me he had been asked at a recent Red Cross national Board of Governors meeting, “What keeps you up at night?” He replied: “Los Angeles, because they have the greatest disaster risks in the nation and the lowest local capability to handle it.”

I had to fix this. I took this mandate seriously; the board took it seriously. We launched the PrepareSoCal campaign, dedicated to helping Angelenos plan for, survive and recover from a major disaster, while continuing to perform day-to-day services to our community. We needed volunteers and funding, and Los Angeles stepped up. We also needed partnerships with leading foundations and corporations who realized early on that this was a criti-cal initiative, and that a reinvigorated Red Cross was best equipped to lead the charge. The Weingart Foundation and Edison International, along with dozens of other foundations and corporations, stepped up in a major way.

PrepareSoCal NowWe’re in year two of our three-year

campaign. PrepareSoCal, the single larg-

est preparedness campaign in the Ameri-can Red Cross, has become a model for other chapters across the country. We’re very optimistic that we’re going to reach the ambitious goals we have set. For instance, we’ve identified over 500,000 shelter spaces for individuals that could be utilized in a disaster. We have iden-tified over 3,000,000 meals a day that could be provided by our food partners. We continue to attract the best volunteer and employee talent, so we can keep delivering our mission.

The LA Region TodayThe L.A. Region is now incorporates

five strong and connected community chapters. With this consolidation, we’ve lowered operating cost by 40%, tripled our fundraising, and dramatically improved our local mission delivery.

Through PrepareSoCal, we are much better prepared for a major disaster. How-ever, we keep learning again and again through these large international disasters that each of us will be on our own for days or weeks and not enough Angelenos have taken any steps to prepare themselves.

The Future? The community of supporters connect-

ed to the American Red Cross will shape the future. PrepareSoCal needs another two years to get firmly established, and we also need to concentrate on our more vulnerable communities in Los Angeles. A capital campaign for building and upgrad-ing infrastructure might make sense, so we can better serve our constituents. Prepar-

ing for and responding to emergencies, whether they are catastrophic or individu-al, will remain our mission for many years to come.

Going from for profit to non-profit can change your life, and I would strongly encourage any business executive looking to find meaning in his or her work life to consider this path. The Red Cross is by far the best job I’ve ever had -- the most rewarding work experience of my career.

Looking Back on a Banner Career for Red CrossCoRpoRate Citizenship & giving guide

http://redcrossla.org



MissionOneLegacy Foundation’s mission is to save and heal lives by inspiring and advancing donation through research, public education and honoring donors whose legacies live on. Our vision is more people receiving lifesaving transplants in a shorter timeframe.

2014 goalsOneLegacy Foundation spearheads the two largest programs to inspire people to embrace donation; the Donate Life Rose Parade Float campaign and the Donate Life Run/Walk. We collaborate with hospitals to establish Donor Memorials to honor those who have made the decision to donate life. Our award-winning Explore Transplant education program trains dialysis providers to educate patients about transplantation and seeking a living donor.

coMMunity achieveMentsOneLegacy Foundation funds programs that inspire the public to register as donors; invite the public to learn about altruistic living donation; empower kidney patients to make informed

transplant choices; create donor memorials at area hospitals; and support camps for children in grief or awaiting transplants.

fundraising eventsdecember 3, 2013 giving tuesday event - tory Burch shopping & champagne Join us at Tory Burch in Century City from 7PM – 9PM. Guests receive a 10% discount and 10% of proceeds benefit OneLegacy Foundation. RSVP required. Giving Tuesday is the Tuesday following Black Friday and Cyber Monday and is a celebratory day to kick off the giving season. Visit www.onelegacyfoundation.org to RSVP or give a direct contribution. March 9, 2014 - asics la Marathon Combine your passion for organ, eye and tissue donation with the inspiration to train and raise funds for OneLegacy. Visit our website to join our team today.March 27, 2014 - onelegacy gala The inaugural OneLegacy Gala at the Beverly Hills Hotel honors our founders, Rafael G. Mendez M.D. and Robert Mendez M.D. Sponsorship opportunities are available now.april 11, 2014 - national Blue & green day Show your support for organ donation by wearing blue and green and

join us at the Kendra Scott Boutique in Beverly Hills or Newport Beach to sip champagne while you design your own blue & green jewelry. A portion of the proceeds benefit OneLegacy Foundation. RSVP required.april 26, 2014 | donate life run/Walk The 12th Annual Donate Life Run/Walk supports OneLegacy Foundation’s mission to save and heal lives. 12,000 people participated last year.

volunteer opportunitiesOneLegacy deeply appreciates the generous contributions we receive from community partners, transplant recipients and donor families and friends. The Women’s Giving Fund is a group of dedicated individuals working together to further our mission. We are always seeking energetic and positive people who enjoy working in the nonprofit environment. Also, visit our website to learn more about our Ambassadors volunteer program. To become involved with any of these programs or one of our upcoming events, please contact OneLegacy Foundation at 213-229-5606 or [email protected]. Contributions can be mailed to us or made online at www.onelegacyfoundation.org.

non-profit overview

onelegacy foundation221 S. Figueroa St., Suite 500, Los Angeles, CA 90012

(213) 229-5606onelegacyfoundation.org

Board of directors

William i. chertok, chairman gloria BohrerWilliam galliodavid l. graftthomas MoneJ. thomas rosenthal, Md

http://www.onelegacyfoundation.org

Committed to Building Skills in the CommunityWhile our Skills to Succeed goal is big

and global, its impact is felt personally and locally through the lives we touch in our communities.

Locally, we work with partners like the Los Angeles Community College Dis-trict that share our skill-building goals. By hosting job readiness workshops, our employees help students and recent alum-ni sharpen their job skills by providing instruction on interview techniques and resume writing.

We also support work readiness pro-grams with Chrysalis, Homeboy Indus-tries, and the Center for Employment Opportunities. By teaming, we are enabling more than 5,000 students and clients of these organizations to gain the skills to secure employment and build a career plan.

Through initiatives like these, Accenture is actively involved in making a substan-tive, meaningful and sustainable difference in the lives of individuals, families and communities across Southern California.

Read more at www.accenture.com/ uscorporatecitizenship.


Accenture: Building Momentum through Skills to Succeed in Southern California

CorporAte CitizenShip & giving guide

Skills to Succeed is Accenture’s corporate citizenship initiative, focused on building skills that enable people around the world to participate in and contribute to the economy and society.

Last year we exceeded our original Skills to Succeed goal and increased our impact: by 2015, we plan to equip 500,000 people globally with the skills to get a job or build a business.

“Skills are a primary driver of economic empowerment and more than ever people

need the right skills to build confidence and

capabilities that will open doors to employment and

independence here in Southern California and

around the world.”

Trey ThornTon Southern California Managing DireCtor,

aCCenture

Accenture volunteers conduct mock interviews and discuss resumes with community college students during an Accenture Skills to Succeed job readiness seminar. (All photos: rene Macura)


http://accenture.com/corporatecitizenship


Help us treat kids better thisholiday season.Donate today.With your help this holiday season,Children’s Hospital Los Angeles, L.A.’s “Best”children’s hospital, can keep shining bright all year long.

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CHLACH-404Nov. Giving GuideLA Business Journal Half-page10” x 6.5”4c


MissionWe create hope and build healthier futures.

year established/historyFounded in 1901, Children’s Hospital Los Angeles is the oldest freestanding pediatric hospital in California. Known as the little house on Castelar Street, the hospital began treating kids better in the yellow, two-story home.

service areaOur hospital services reach tens of thousands across Los Angeles County—a region spanning 4,083 miles including urban, suburban and rural communities.

fundraising eventsIn addition to an average of 80 community-hosted fundraisers each year, the hospital’s flagship event is Noche de Niños, a much-anticipated biennial gala. More than 1,000 friends and supporters celebrate the courageous children in the hospital’s care and the exceptional physicians and researchers who change lives through the spark of discovery and the healing power of compassion. Hosted at various locations including the festive Event Deck at L.A. Live in a luxurious setting with an enchanting atmosphere, the evening is a tribute worthy of one of the best children’s hospitals in the nation.

volunteer opportunitiesEach year more than 500 compassionate individuals from our community volunteer more than 90,000 hours

in 55 different areas of the hospital. Currently, we are accepting applications for volunteers to serve as patient and family escorts. As part of your role, you’ll interact with children and families while you walk with them to their appointments. This is a great opportunity to learn what makes our hospital and staff so special, and explore other areas of interest for future volunteering. For additional information, please contact Volunteer Services at [email protected] or (323) 361-2371.

giving opportunitiesWe are a nonprofit hospital that depends on generous donations to help heal children in an environment that lets them thrive. The support from the community helps pay for the breakthrough therapies and treatments that save young lives each year. With the dramatic scientific advances being made today and sweeping changes coming to how health care is delivered, philanthropy has never been more important than it is now. We invite you to learn more about how you can make a difference in the lives of children and families here and across the globe. To learn about ways to give, visit CHLA.org/GIVE.

coMMunity outreachChildren’s Hospital Los Angeles is committed to educating and empowering members of the communities it serves. The hospital regularly conducts community outreach throughout the region to educate and inform residents on issues affecting their health and health care choices.

non-profit overview

children’s hospital los angeles 4650 Sunset Blvd., Los Angeles, CA 90027

(888) 631-2452 • CHLA.org

officers of the board of trustees

theodore r. samuels, Co-Chair

cathy siegel Weiss, Co-Chair

richard d. cordova, fache, President & CEO

diemlan “lannie” tonnu, Mba, cpa

lawrence l. foust, Jd, llM, Mba

The volunteer Board of Trustees consists of 69 members of our community representing civic leaders, business magnates and philanthropists. Visit CHLA.org/BOARD for a complete listing.

http://chla.org/donate


1 To qualify for the plush pony, customer must be a new Wells Fargo consumer or business checking customer, open and fund a new eligible Wells Fargo Checking Package checking account, Wells Fargo Everyday Checking account (where available), or Wells Fargo Business Services® Package checking account with a $50 minimum opening deposit. All Wells Fargo Checking Packages®, the Wells Fargo Everyday Checking account, and Wells Fargo Business Services Packages are eligible for this offer. See banker for account details. Offer valid from 11/18/2013 through 12/31/2013 only, or while supplies last, and cannot be combined with any other offer. Limit one plush pony per customer. Customer will receive the plush pony at the time of opening and funding the new Wells Fargo Checking Package® checking account, Wells Fargo Everyday Checking account, or Wells Fargo Business Services® Package checking account. Offer is only available at participating Wells Fargo banking locations. Wells Fargo team members are not eligible for this offer.

2 To qualify for the plush pony, a new Wells Fargo consumer or business checking customer must present a referral card (photocopies cannot be accepted) and open a new eligible Wells Fargo Checking Package checking account, Wells Fargo Everyday Checking account (where available), or Wells Fargo Business Services Package checking account with a $50 minimum opening deposit. All Wells Fargo Checking Packages, the Wells Fargo Everyday Checking account, and Wells Fargo Business Services Packages are eligible for this offer. See banker for checking package details. Offer valid from 11/18/2013 through 12/31/2013 only, or while supplies last, and cannot be combined with any other offer. Limit one plush pony per customer. Referring customer must be an existing Wells Fargo consumer or business checking customer. If all eligibility requirements are met, new customer will receive a plush pony at the time of opening and funding the new Wells Fargo Checking Package checking account, Wells Fargo Everyday Checking account, or Wells Fargo Business Services Package checking account, and the referring customer will be contacted within 30 days to make arrangements to receive a plush pony. All accounts must be funded during promotional period. Offer is only available at participating Wells Fargo banking locations. Wells Fargo team members are not eligible for this offer.© 2013 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. Materials expire on 12/31/2013. ECG1016961

There’s a new pony in town!Meet Shamrock,the 2013 Tournament of Roses pony

For a limited time, there are two ways to take home a special Tournament of Roses edition of your very own, or give one to a friend. Simply open a qualifying Wells Fargo checking account1, or refer a friend to open one2.

Like the ponies that inspired Shamrock, our checking accounts deliver the convenience and services to help you better manage your money throughout the year.

Talk with us to learn more.

http://wellsfargo.com


WHAT DOES IT MEAN

TO MAKE A DIFFERENCE?TO LEAVE A LEGACY?

ENDOW THE FUTURE OF LOS ANGELES WITH THE

CALIFORNIA COMMUNITY FOUNDATION.

TO LEARN MORE ABOUT THE

CENTENNIAL LEGACY CAMPAIGN,VISIT WWW.CALFUND.ORG/LEGACY100OR CALL (213) 413-4130


Leadership

Cynthia Ann Telles, Ph.D., Board Chair

Sheldon Stone, Board chair Emeritus

Antonia Hernández, Esq., President and CEO, CCF

John E. Kobara, Executive Vice President and Chief Operating Officer, CCF

Steve J. Cobb, Vice President and Chief Financial Officer, CCF

Nichole Baker, Vice President, Development and Donor Relations, CCF

Carol Bradford, Esq., Senior Counsel and Charitable Advisor, CCF

californiacommunityfoundation

MiSSioNStrengthening Los Angeles Communities through effective philanthropy and civic engagement.

2013 GoALS• Growing philanthropic resources for the region• Improving the sustainability of nonprofit organizations

in our community• Contributing to positive social change through strategic

grantmaking and collaboration• Managing the business of charitable giving with

efficiency and transparency for the Los Angeles Community

DoNor SErviCES• Charitable fund and foundation design and management• Grants management• Family and inter-generational philanthropy consultation• Nonprofit research and insights• Anonymous and international giving• Legacy planning and stewardship

ADviSor SErviCES• Complex asset expertise• Client “passion assessments”• Planned giving consultation• Private foundation conversion assistance• Accredited education programs• Charitable Asset Management Program (ChAMP)

NoNProfiT SuPPorT• Grants in priority areas of the arts, education, civic

engagement, health care, housing and economic development and transition aged youth

• Loans for land acquisition and preservation and affordable housing development

• Scholarships • Management and technical support• Planned giving consultations• Convening, advocacy and investing with partners in

major initiatives aligned with the foundation’s mission such as Grameen America and Building a Lifetime of Options and Opportunities for Men (BLOOM)

CoMMuNiTy ACHiEvEMENTS• The largest charitable fund manager based in Los

Angeles with nearly 1,700 donor advised and other charitable funds

• Steward of $1.32 billion in total assets in fiscal year 2012-2013 ranking 7th largest community foundation by assets

• Received $185 million in new charitable contributions in 2012-2013, a $57 million increase over previous fiscal year

• Distributed more than $164 million in grants and other disbursements to more than 3,600 nonprofits in 2012-2013, ranking 42nd largest foundation of any kind by giving

• Recognized by Charity Navigator, GuideStar and the National Standards of U.S. Community Foundations

• Member of the Council on Foundations, League of California Community Foundations and Southern California Grantmakers

Non-Profit overview

California Community foundation221 S. Figueroa St., Suite 400, Los Angeles, CA 90012

(213) 413-4130 • www.calfund.org

http://www.calfund.org/legacy100


Disney Ralphs/Food 4 Less A+E NetworksAmgen Foundation Capital Group CompaniesCathay BankCredit Suisse Delta Air LinesDon Lee FarmsEY

Thank you to our foundation, individual and corporate partners, including:

Target Corporation FedExICM PartnersLos Angeles KingsSempra EnergyUnion Bank

VonsWells FargoWME

Feed SoCal and Closing the Hunger GAAP Campaigns.

lafoodbank.org

http://lafoodbank.org

Documents

2013 Corporate Citizenship & Giving Guide...Itemizing estates contributed 78 percent of the total, or $18.31 billion. Bequest giving tends to be volatile from year to year, as it is