2013Direct Response Advertising

Sales Person: Joann Kelleher Phone #: 773-883-3125 E-Mail: jrkelleher@tribune.com

:120 :60 :30/:15MON-SUN 4am-12am 5x-25x/wk $85 $45 $30MON-SUN 4am-12am 25 or more/wk $80 $40 $30

MON-SUN 6am-6pm 5x-25x/wk $95 $50 $40MON-SUN 6am-6pm 25 or more/wk $90 $45 $35

MON-SUN 6pm-12am 5x-25x/wk $110 $55 $45MON-SUN 6pm-12am 25 or more/wk $95 $50 $40

MON-SUN 12am-4am na $30 $20

Coverage Map

CLTV –TV | 2501 West Bradley Place | Chicago, IL 60618

CLTV REACHING ALMOST 2 MILLION HOUSEHOLDSCHICAGO DMA – 1,700,000 Households on Comcast & RCN cable systemsROCKFORD DMA – 88,000 Households on Comcast CableSOUTH BEND DMA – 134,000 Households on Comcast

SUGGESTED WEEKLY DIRECT RESPONSE PACKAGES

DAY LENGTH TIMES WEEKLY RATE WEEKLY $$MON-SUN :120 9A-12A 25x $90 $2,125MON-SUN :120 9A-12A 5x NC $0

2 MINUTE PACKAGE TOTALS 30x $2,125

MON-SUN :60 6A-12A 25x $45 $1,125MON-SUN :60 6A-12A 5x NC $0

:60 PACKAGE TOTALS 30x $1,125

CLTV-CHICAGOLAND TELEVISION2012 - BIGGER REACH - BETTER PAYOUT

now reaches almost 2 Million Homes in the Chicago DMA on Comcast Cable and RCN Cable, and Rockford and South Bend DMA’s on Comcast Cable.

Coverage Map

CLTV –TV | 2501 West Bradley Place | Chicago, IL 60618

Comcast Cable

Comcast & RCN CableComcast Rockford & South Bend

CONTACT: Joann Kelleher/NSM TO BOOK YOUR ORDERSOFFICE: 773-883-3125 E-MAIL: jrkelleher@tribune.com

Tape formant is BETATapes and written instructions are due 48 hours in advance of airdate. Holidaylog deadlines may vary – please call to confirm

MAILING ADDRESS: WGN-TVTraffic Department – CLTV2501 West Bradley PlaceChicago, IL 60618

is the only 24 Hour Local Cable News Channel in Northern Illinois/Indiana.

Broadcasting from the combined WGN-TV/CLTV newsroom providing the market with the most up-to-date news of the day in partnership with the Chicago Tribune and WGN-AM

Viewed in over almost 2 Million Homes on Comcast and RCN in Chicago, Rockford and South Bend DMA’s

The Markets only local news and entertainment information channel available 24 hours a day.

Provides the market with consistently updated information with Breaking News, Weather on the 1’s, Commutercast Traffic, Sports and Business updates along with daily replays of WGN’s Noon News and 9PM news

#3 in Cable News in unduplicated cume AD25-54, reaching 529M per week - out delivering Fox News Channel, CNN Headline News, and CNBC

CLTV.com is the only cable news web site featuring local news, video and blogs. cltv.com delivered 13 million page views and 2.5 million unique visitors in 2011

Chicago’s Local News Leader On Cable

CLTV TARGETED PROGRAMS

Chicago’s Best - is a weekly food and lifestyle program featuring Chicago's Best of everything .

Living Healthy Chicago– Targeting health-conscious Adults who are looking for great ideas to help them enjoy Living Healthy in Chicago

Bring It Home– Targeting A25-64 interested in upgrading the beauty of their home

Broadcasting from the combined WGN-TV/CLTV newsroom providing the market with the most up-to-date news of the day in partnership with the Chicago Tribune and WGN-AM

Viewed in over 2 Million Homes on Comcast and RCN in Chicago, Rockford and South Bend

The Markets only local news and entertainment information channel available 24 hours a day.

Provides the market with consistently updated information with Breaking News, Weather on the 1’s, Commutercast Traffic, Sports and Business updates along with daily replays of WGN’s Noon News and 9PM news

#3 in Cable News in unduplicated cume AD25-54, reaching 529M per week - out delivering Fox News Channel, CNN Headline News, and CNBC

CLTV.com is the only cable news web site featuring local news, video and blogs. CLTV.com will deliver 10+ million page views and 3 million unique visitors in 2012

Delivers sought-after consumers: Working Women 111 index Weekly Supermarket purchase$125+ 125 index

$50M+ income - 112 index In home 10+ years 120 index

Adults 35-64 122 index (source: Scarborough 2012 release 1)

Chicago’s Local News Leader On Cable

CLTV Utilizes the Vast Resources of Tribune Company for Award-winning News and Features

News» CLTV News broadcasts from the combined CLTV/WGN-TV newsroom and draws on the experience

of hundreds of Chicago Tribune journalists to make CLTV newscasts the most in-depth in Chicagoland.

» WGN-TV News Replay. Catch replays of WGN-TV’s Noon News Mon-Fri at 1pm, and WGN-TVs News at Nine on CLTV M-Sun at 11pm.

Weather & Traffic» Weather on the 1’s. CLTV partners with weather leader WGN-TV to bring weather reports every 10

minutes on the 1’s. WGN-TV’s state-of-the-art weather center further enhances their market-leading reputation.

» Traffic on the 1’s. Chicago is known for its traffic snarls and CLTV covers them like no other station. CLTV provides live, continuously updated traffic reports every hour, 24 hours a day, 7 days a week.

CLTV Reaches Targeted Audiences with New Programming and WebsitesChicago’s Best premiered in April 2010 on CLTV and WGN-TV.

The Emmy Award winning Chicago's Best focuses on the best places to get the best local food in Chicago!

Living Healthy Chicago. A new way to look at health from a uniquely Chicago perspective. Presented on-air and on-line, Living Healthy Chicago is a new, entertaining half-hour program

focusing on what it takes to be healthy and stay healthy. It will feature the simple things you can do every day to improve the quality of your life.

Bring It Home A fast paved 30 minute show that brings Chicagoans the best in designing tips and resources and home developments

Reaching a local audience• Great appeal• Over the air WGN-TV 9.2

Comcast 353 RCN 29 WOW 19 Mediacom 108 Charter 967

• Proven programming, sitcoms & movies• Inventory in memorable content • Viewers ready to buy and act on what they see!

Antenna TVCHICAGO

Antenna TV –CHICAGODIRECT RESPONSE RATES

DAY/TIME :120 :60 :30

• MON-SUN 6a-12am $100 $50 $25• MON-FRI 8A-6P $120 $60 $30• MON-SUN 6P-12A $160 $80 $40• MON-SUN 12A-6A $ 60 $30 $15

Antenna TV delivers Adults 35-64 Classic TV ViewersBased on current TVL, WWME, This TV, TBS, and Nick at Nite Weekly Audience

There are 1.5 Million Adults 35-64 Classic TV viewers in Chicago! A35-64: Households

Live in a household with two or more adults

Own their home

69%

87%

77%Live in a household

with 1 or more people employed full-time

A35-64: Income

Source: Scarborough 2012 Release 2

65% have a Household income of

$50k or more!

Total annual spending power of the group is $44.8

billion dollars per year!

A35-64: Education

77% are college educated

Average Classic TV Viewers in the Chicago MarketBased on current TVL, WWME, This TV, TBS, and Nick at Nite Weekly Audience

Source: Scarborough 2012 Release 2

1. 46 years old

2. Work

3. Household income is $77,191

4. Market value of home is $246,405

5. Spend $127.96 per week on groceries

6. Household size of 3.1 (1 child living in the household)

7. Are college educated

8. Have lived in their present home for 11 years

9. Eat at a sit down restaurant 3.2 times a week

10. Eat at a fast food place 5.7 times a week

11. Spend 8.16 hours on the internet in a week

Reach this audience through Antenna TV!