2013 Duane Reade BOWLING APP

Northeast Regional Account

12/11/2012

BOWLING FOR NEURO

Bowling for Neuro is a web-based mobile game developed by Neuro for Duane Reade to drive trial and awareness in Duane Reade locations in NYC.

Unique way to call our product to Duane Reade consumers

Excellent platform to drive direct Neuro-Consumer interaction and gather data for future insights

LAYO

UT

Step 1: Consumer is engaged by point of sale and scans QR Code with mobile device

LAYO

UT

Step 2: Bowling For Neuro Landing Page loads in internet browser

LAYO

UT

Step 3: Bowling For Neuro Home Page appears

LAYO

UT

Step 4: Game Rules, Score and # of balls appear. There is also an option to skip directly to the coupon

LAYO

UT

Step 5: Participant rolls, and has the option to re-roll

LAYO

UT

Step 6: Game ends (strike, spare, or nice try), coupon option appears

LAYO

UT

$.50 off any Neuro Beverage

Step 7: Game Generates a Coupon for $.50 off any one Neuro

IN STORE POS OPTIONS

At coolers Shelf Talkers Static Clings Floor graphics

At Entrance Posters Hanging signs Statics (push/pull)

In-aisle Hanging signs Floor graphics

QUICK FACTS

Results can be shared on participants’ social media pages (including the store where the game was played

Limit 3 coupons per person in a 24 hour period

No limit to the number of times a person can play

No need to play to redeem coupon-participants can skip directly to the coupon

Game works on any mobile device that has internet

There is no need to download anything-the game is hosted and played entirely on the web