2013 Eventattitude Brochure

Hello ! Nice to meet you…

Introduction

When two people start a conversation, most of the time they need a good starter : the weather, the news, their outfit... When a brand wants to start a real life conversation with a consumer on an event or in the street... things aren't quite that obvious. That's when Eventattitude comes in ! With our bespoke “Smile/Act Play Conversation Starters Tools", we spark real life conversation between people and brands. And we extend it to the social media…

http://vimeo.com/44234166

HOW DO WE START REAL LIFE AND SOCIAL MEDIA CONVERSATIONS ?

Smile

Act

Play

Smile

Photography is our first love, and the #1 conversation starter when used properly…

Act

When consumers start acting while your brand is in the picture, the conversation is never meaningles…

Play

Fun and games between consumers and brands make for a strong and memorable start !

FIRST, WE HAVE A LOOK AT OUR 3 BASIC INGREDIENTS…

Smile

Act

Play

THEN, WE DEVELOP A SMILE/ACT/PLAY EXPERIENCE…

Real life co

nversatio

ns

S/A/P Exp

erience (real-life)

THAT WILL SPARK CONVERSATIONS DURING AND AFTER THE EVENT…

AND TOUCH A LARGER COMMUNITY THANKS TO THE SOCIAL MEDIA VIRAL EFFECT…

Real life co

nversatio

ns

Socia

l med

ia co

nversatio

ns

S/A/P Exp

erience (real-life)

Real life co

nversatio

ns

S/A/P Exp

erience (Socia

l)

Socia

l med

ia co

nversatio

ns

BUT SOMETIMES WE LIKE TO DO THE OPPOSITE…

WHO DO WE WORK FOR ?

Our markets

Our activities are strictly limited to what we do best : starting conversations ! We do it :

For brands, in close partnership with the best brand activation & field marketing agencies.

For companies, in close collaboration with most of the professional event agencies on the market.

For organizations, museums and amusement parks.

And through strategic partnerships with innovative companies like Getyoo (NFC) or Freedelity (eID).

WHAT HAVE WE BEEN DOING THE LAST 12 YEARS ?

Automotive Causes Corporate Exhibits & Museums Fairs Music Festivals Nightlife

Product launch & Roadshows Public space Retail Sport Students …

Click o

n the links…

THEMATIC CASE STUDIES

Automotive

Conversation starters / Automotive

Mini Not Normal TheBigCamera is a giant photobooth compatible with the Getyoo technology. Step in, make your picture and you’ll see it on the big screen while it’s being printed in A4 and handled in a nice bag ! Every new picture was uploaded live as a Facebook cover on the Mini page…

Mini Belux @ Brussels Motor Show’13 / TBWA

video clip


Pimp the new Corsa ad ! A Digital Graffiti Wall experience with direct print and FB share…

Opel @ EMS’11 / FFWD

video clip


Kia

@ E

MS’

12

Pimp the new Kia Rio ! A Digital Graffiti Wall experience with Getyoo

compatibility, direct print and FB share…

video clip

https://vimeo.com/71488749


Volvo S60 photobooth With Getyoo compatibility & live FB share…

Volvo @ EMS’12

RTL.be green-key photobooth

With trigger in a steering wheel, direct print & live FB

share…

RTL

@ E

MS’

12


video clip

Astronaut photobooth A “face-in-hole” application with

direct print and live FB share… La

nci

a @

EM

S’11

video clip



Cover magazine photobooth With data collect and direct e-mailing…

Produpress @ EMS’13

Keyring photobooth With direct print and live FB share…

Febia

c mo

to @

EMS’13

/ Yack

SMS & Win A software application linked to an SMS contest…

Seat @ EMS’13 / Wow


VW Beetle Fender music & video experience + live act ! Personalize your VW Beetle with stickering and accessories… For every of you choice, a guitar melody is composed… Find it back on a video clip with both your very own Beetle and your guitar song ! Share it on FB and try to win a limited edition Fender guitar…

VW

@ E

MS’

12

video clip

Swipe & win ! A jackpot application that you can trigger with your (NFC) e-card…

AutoVlan @ EMS’13




Look above you and… say cheese ! A photo set up that suits well the cabriolet models… Come in, look above you and get your original picture be printed or shared live on FB…

Fia

t @ E

MS’

10/1

1

video clip



VW Atmosphere Blast your bubble, write in your message and send it on the wall…

Volkswagen / Launch new Passat 2011

video clip



Causes

Lend me your eyes… A photobooth that captures your expression to sign the Amnesty International petition.

Amnesty International (Belgium FR) / Air video clip

Conversation starters / Causes


ThankYouWall 1/ The Set-up


ThankYouWall 2/ The journey of your profile picture…


ThankYouWall 3/ The teams (Eventattitude, Social.Lab and Nationale Lottery)…


ThankYouWall 4/ The results ! video clip




Bicycle Scalextric Pedal to accelerate and win the race…

Cyc

lovi

a 2

012

/ V

O E

ven

t

Flair “Borstenflash” A photo-cabin to rise awareness around the breast cancer…

Flair Magazine (Sanoma) / BBDO Live


What’s your UV score ? A photo experience to start a conversation around this difficult subject…

Foundation against Cancer / FFWD



Corporate

Conversation starters / Corporate

A picture next to a giant golf ball ! Yes, you can have an original picture of

your guests on a golf tournament…

BMW Golf Cup 2013

Jump ! A photo green-key experience that interacts with Google Maps

Smals / D-Facto


A picture on a ski-lift… Even if it’s 25°C outside !

Mo

ët H

enn

essy

/ V

euve

Cliq

uo

t

Say it in words ! Coca-Cola Leadership Meeting ‘13 / DDMC

100 L’Oréal Sticker Contest Remember the Panini albums of your childhood ?

100

th b

irth

da

y L’

Oré

al B

elg

ilux

/ Pr

ofir

st

Where is the ball ? iPad contest & data collect

Deu

tsch

e Ba

nk

@

MB

Go

lf Tr

op

hy’

12



Flipbook video experience Record a short video sequence and we print it out in the form of a flipbook within 1 minute !

Belgacom All EBU Meeting’11 / DDMC

Delta Lloyd « A table/Aan tafel ! »’13 / DDMC


Covenant of Mayors An interactive video projection that display the signatures of the mayors gathered by the hostesses with the tablets…

European Parliament / Impact Diffusion

Shoot ! Belgacom Partners Event‘12


Drawing with light… A light-painting photo experience !

Hig

hC

o /

Sim

ply

Bet

ter


Play with colours ! A pop-art photo experience…

Pric

eWa

terh

ou

seC

oo

per

s /

Pro

first

Shoot ! Belgacom Partners Event‘12


Travel to the 5 continents… A triple green-key photo experience. Don’t loose your passport !

Fin

an

cièr

e d

e l’É

chiq

uie

r / P

rofir

st F

ran

ce


Weather Forecast… Be a tv presenter by the magic of this green-key video experience !

RTL-

TVI S

cree

nin

g D

ay

2013

Happy birthday ! Blow the candle and leave your birthday message…

90 y

ears

Fid

al /

Ag

ence

64


40 Years 3 Suisses A photo news printed during the event…

3 Su

isses

/ B

AO

Gro

up

Sticky faces ! Photo stickers were helpful to turn the connection between Assubel and Apra into one big picture…

Assubel / Cum Laude


Pric

eWa

terh

ou

seC

oo

per

s/ P

rofir

st

Jump ! Is your team dynamic enough for your company ?

Videochain ! A nice way to promote the new BRU bottle to the team…

Spadel (BRU) / EPO


We are Carrefour ! A video animation with all the pictures of the team revealing the logo…

Carrefour / Eventives

Start your engines A digital Scalextric race experience up to 6 players…

D’Ieteren (Audi)


Catapult your message ! A slingshot experience…

Nexis / Wow Communication

Video guestbook Leave your video message…

On

e BB

DO


Belgacom Strategic Meeting… Express yourself and participate !

Belgacom / DDMC

Giant scissors Your message must be lived by your team…

KPMG


Videogrid ! A video experience to reinforce the team spirit…

Mo

ët H

enn

esy

/ Sy

mp

ly B

ette

r






Exhibits & Museums

Educational Zone This permanent installation is located in the Autoworld Museum. Kids (6-12 years) can learn about the automotive world by playing with the 6 multimedia kiosks. All theses are connected through barcode cards system and visitors can find back all their answers (and more) on a web platform. A statistic tool is also implemented…

Toekomstopwielen.be Unavernirquiroule.be (Febiac) @ Autoworld Museum

video clip

Conversation starters / Exhibits & Museums


Photo souvenir system This permanent installation is located in the Belgium Pier during the “Storms” exhibition… Visitors can make their original picture and buy a 13x18 print at the exit.

Expo Storms’12-13 @ Belgium Pier Blankenberge


Lend me your eyes… A photobooth that captures your expression to sign the Amnesty International petition.

Amnesty International (Belgium FR) / Air video clip




The Sakharov Experience A gesture based installation in the exhibit dedicated to Andreï Sakharov @ Parlementarium

European Parliament / VO Event


The magic mirror A video installation with a mystery touch…

VO

Eve

nt (

20 th

birt

hd

ay

exh

ibit)


Fairs

Conversation starters / Fairs

Jump ! A photo green-key experience that interacts with Google Maps

Smals / D-Facto

BRU balance game Rotate the iPad to fill in the 2 glasses as fast as you can !

BRU

(Sp

del

) /

EPO


Gesture navigation Browse through a timeline of 30 years of video clips by moving your hand in front of the sensor…

KNTV

30th

birt

hd

ay

/ Si

mp

ly B

ette

r

iPad race on videowall… Total Belgium @ Peugeot Forum‘12


iPad jackpot to screen Elf Belgium @ Renault Forum‘11

The postcard of your future… A green-key photo experience to examine how you imagine your pension !

BBD

O L

ive

/ KB

C


Your face is on the fridge ! Get your picture printed on a magnet…

Spadel (Bru) / BBDO Live

Caricature yourself ! A funny photo experience…

RTL group


Send your postcard ! A green-key experience (TUB) to promote the south of France destinations…

SNCB Europe / Havas Worldwide Brussels

Video clip



Living surface Interact with the floor…

ING / Manager of the Year video clip

Be positive ! This photobooth (TUB) will only shoot if you smile sufficiently…

Eventattitude / BEA & BOA 2012



Vespa trip ! A green-key video experience…

Sanoma (Flair Magazine) / BBDO Live

video clip






Music festivals

Conversation starters / Music festivals

Rescue your festival budget ! A video experience to record your own “Baywatch” movie clip…

KBC / BBDO Live


Wanted ! ING photobooth : crack the code to enter… True friendship, seriously priceless.

video clip

+ nomad activation



Electrabel / VO Event

Mix your energy, mix your faces ! A photo morphing experience where 2 to 4 participants can discover all the possible combinations…


You very own lottery ticket ! When you buy 1 Win For Life

product, your receive 1 photo voucher to experience our fully

automatized photo system on the Win For Life stand during summer

festivals.

National Lottery (Win For Life)


VW Eos on tour A video green-key & karaoke experience…

D’Ieteren (VW) / BBDO Live


Get your Instagram picture ! Shoot yourself, choose your effect, print your picture, send it to your friends and admire it displayed on the led screen on our stand…

Diageo / FFWD


Gesture game Pieces of 1 & 2 € are your enemies… But don’t hit the 0 € pieces and be ready when it’s picture time!

ING

su

mm

er fe

stiv

als‘

12 /

Sq

ua

re M

elo

n

video clip

Happy Birthday ! It was 10th anniversary Adecco presence in Belgium. So, our video squad asked the public to sing for it…

http://vimeo.com/album/1980179/video/41920157


Scream to be a nightwolf ! A photo system that triggers when people scream…

Baca

rdi M

arti

ni (

Erist

off)

/ S

alto

video clip





Lazy Summer Lay on the grass or on the beach and take the pose…

KBC

/ B

BDO

Liv

e


Let’s play ! 4 different classic Arcade games…

National Lottery (Win For Life)


A bar in a container. A photobooth in a bar… Get your sunny picture at the Aperitivo Bar by Aperol Spritz !

Campari Benelux (Aperol)

Pop or Not ? Get your picture ‘pop-graphed’ and printed on a nice button badge…

Elec

trab

el/

BBD

O L

ive

video clip



Star Village… A green-key video experience !

BNP Paribas Fortis / VO Event

video clip

JBC

/ F

FWD

Let’s get dirty ! Nomad printing…



Share your party experience ! An augmented-reality application in TheUnexpectedBox…

Diageo / FFWD






Nightlife

Conversation starters / Nightlife

Go For Zero photobooth Fasten your seatbelt, choose 1 of the 4 propositions and… 5, 4, 3, 2… Ouch !? The bench collapsed !? Surprise !! Here is your picture… Print it and share it with your friends on Facebook !

IBSR

-BIV

V /

D-S

ide

video clip



Havana Club activations Nice promo-team + iPad application + goodies = data collect + brand experience

Pern

od

Ric

ard

/ H

ava

na

Clu

b


Interactive floor The more you dance, the more chance you have to win a Belvedere bottle !

Belv

eder

e V

od

ka E

ner

gy

Ch

alle

ng

e /

LVM

H


Be on the cover ! A cover magazine photo experience @ ELLE party…


You are in the frame… Wear your new sunglasses, have a drink (a Ricard, of course), put your face within the frame, smile and get your picture printed on the spot…

video clip

Plug TV Mystery Box Funny questions leads to funny answers and hilarious video clips…

RTL

(Plu

g T

V)


The psychedelic box… Enter the box and make your picture… so J&B !

Diageo / FFWD



Jameson was here ! 3 bars per night, 1 mission : shoot every group of friends to give them a printed picture inserted in a plastic magnetic pouch.

Pernod Ricard (Jameson)

Vedett on a bottle… Let you photograph, fill in your data and have your face on a Vedett bottle…

Duvel Moortgat (Vedett)


Casting for the ultimate ice breaker… You’ve been spotted by our team ? You’ll perhaps appear in the next Gini advertising campaign !

Gin

i / A

rma

nd

o T

esta

video clip

The Caribbean touch ! A “face-in-hole” photo experience…



Yellow touch ! Different activations concepts but there is always a qualitative picture at the end…

LVMH (Veuve Cliquot)


Product launch & Roadshows

Conversation starters / Product launch & Roadshows

L’Oréal / Intervalles

Blackbuster… Participate to the “street art wall” !


Don’t say it. Spray it ! Have your drawing printed on your t-shirt…

Jim Mobile / FFWD

Samsung Galaxy Note Studio Have your portrait drown by a caricaturist…

Sam

sun

g /

FFW

D

video clip



A roadshow by train… Let you photograph in the photo studio installed in the train and have your picture printed on the platform.

O2 home services

You’re the next Tron hero… Let you be photographed by the new Nokia N8 and your face will appear in the movie poster…

No

kia

/ B

BDO

Liv

e


Be a Moo-Vie Star ! TheUnexpectedBox was in all the Kinepolis this summer…

Unilever (Ben & Jerry’s/ Square Melon


911 Gallery Launch of the Porsche 911/997. Pictures were taken by professional photographers in the trendy places in Knokke. People could then find back their picture by coming to the 911 Gallery…

D’Ieteren (Porsche) / DDB


Let’s app ! Choose one of the three European destinations…

SNC

B Eu

rop

e

video clip



Flair Summer Tour TheIncredibleVespa on tour…

Sanoma (Flair Magazine) / BBDO

Live

video clip

Catapult your picture ! Make your picture, write your message and use the slingshot to display it on the screen…

HP/ BBDO Live


VW Beetle launch… A photobooth that triggers when you shout + An iPad application + A software to display pictures and creations as an exhibit…

D’Ieteren (VW) /BBDO Live


The “wheel of fortune” ! A revisited classic for the Samsung Galaxy S4 roadshow…

Samsung / FFWD


On the catwalk ! A green-key video animation during the “Kinepolis Ladies at the Movies”

Coca-Cola Light



Public space

video clip

I Like Xmas ! Social/ Go on FB, push the button and watch the magic happening through the live video streaming ! Real life/ Have your picture taken on the Lotto stand and share it live with your friends on Facebook…

Loterie Nationale Loterij / Social.Lab

Conversation starters / Public space



VW Atmosphere Blast your bubble, write in your message and send it on the wall…

Volkswagen / Launch new Passat 2011

video clip

Like & light ! Everytime somebody like the SN Brussels Airlines Facebook page, the lights goes on…

SN Brussels Airlines


Say “hi” to Brussels / Say “hi” to Antwerp… A collaborative videogrid installation for Vittel Move !

Nes

tlé W

ate

rs (V

ittel

) /

Sim

ply

Bet

ter


Retail

Conversation starters / Retail

A picture in a giant fridge ! A photo experience that highlights the USP of the Zero chocolate bar !

Kraft Foods / 4Sales

Maes Music Quizz A quizz application on iPad to give vouchers and music festival tickets

Alk

en-M

aes

/ F

FWD


Bicycle Race ! Register first. Then, pedal as fast as you can… Don’t forget to smile when you go through the finish line !

Carrefour Tour de France activations / Haka (Outdoor Services) video clip



Hennessy Remixed Configure your very own cocktail, get it prepared by a bar tender and immortalize this moment with a picture you’ll share live on your FB !

Sim

ply

Bet

ter /

Hen

nes

sy


The speed camera that offers you vouchers ! If you ride below the speed limit near your Makro supermarket, you’ll receive gifts…

Ma

kro

/ B

BDO

Liv

e


I’ve seen the sun… Have your picture taken on a ‘face-in-hole’ studio. Print or share it on Facebook live !

Beiersdorf (Nivea) / NewWorld


Multimedia arches Pass through the arch with your shopping cart. If the arch lights up and makes music : you’ve won a voucher !

Carrefour / BBDO Live video clip



Sport

Conversation starters / Sport

A picture next to a giant golf ball ! Yes, you can have an original picture of

your guests on a golf tournament…

BMW Golf Cup 2013

LED Man… A photo green-key experience only for dynamic football supporters !

Elec

trab

el /

Fa

n D

ays

’12-

13


Smash it ! Practice your tennis skills with a virtual coach thanks to gesture recognition and have your picture printed at the en of the session.

Elec

trab

el @

Bru

ssel

s O

pen

‘12

video clip

Scream, set & match ! A very original version of the classic Pong video game. Participants have to scream to play. In the meanwhile,

they are filmed live…

BNPPF @ Brussels Open’12 / VO Event

video clip



Giga picture ! Find you back and tag yourself…

ING @ MVD’11 / SQM

Electric track Grasp the handle and follow the steel line as fast as you can but without touching it…

Belin

s @

Bea

u V

élo

de

RaV

el ‘1

2-13



Bicycle Race ! Register first. Then, pedal as fast as you can… Don’t forget to smile when you go through the finish line !

Carrefour Tour de France activations / Haka (Outdoor Services) video clip

Shoot to be take the picture ! A football experience…

BNP

Parib

as

Forti

s /

Yes

Sir!



Be a tennis star ! A face in hole photo experience…

Belgacom

Sing for the Red Devils ! A karaoke video experience to support our national team…

ING

/ S

po

rtizo

n


Your priceless photo ! We travelled Europe to meet the best supporters of the UEFA Champions League…

MasterCard / Golazo


Tennis & Shoot ! Return the ball sent by the canon, by aiming at one of the two holes. Picture that had been taken during the initial shot will then be printed for you !

GDF Suez




Students

Conversation starters / Students

Draw your future ! A “Pictionary” inspired experience on student festivals…

MetaFor / Belfius (Dexia)

video clip

BBDO Live / KBC

I’ll tell you about your future ! A hand-scanning experience on student

festivals…



Disc-cover yourself ! A fully automatized green-key photo experience to get your very personal CD sleeve.

Belfius Music / MetaForEvents video clip



A big students house… Take place into the window and have your picture taken !

KBC / BBDO Live

SOCIAL MEDIA CONTENT

A few video clips…

Social Media Content / Examples








LET’S START A CONVERSATION TOGETHER !

Contact :

Eventattitude

Av. Louise, 475

1050 Brussels

+32 2 /401.48.48

[email protected]

mailto:[email protected]

http://www.facebook.com/eventattitude

Documents

2013 Eventattitude Brochure