2013 FALL CONFERENCE - 7x24 Exchange · 2013 FALL CONFERENCE ... refresher course on fundamental concepts, there is a tutorial that will meet your need. Almost all of the 7x24

END-TO-END RELIABILITY: MISSION CRITICAL FACILITIES

TURNING VISION INTO ACTION

2013 FALL CONFERENCERegister before Oct 18 for a chance to win 1 of 3 HP Pavilion TouchSmart Sleekbook 14” Touch-Screen Laptops

www.7x24exchange.org

November 17-20, 2013JW Marriott San Antonio Hill CountrySan Antonio, TX

7x24_13F_Bch_13fx.q8_7x24 2013Fall Brch 9/25/13 2:01 PM Page 1

What is 7x24 Exchange?

The 7x24 Exchange is the leading knowledge exchange forthose who design, build, operate and maintain missioncritical enterprise information infrastructures. We are anot-for-profit organization seeking to promote dialogamong industry professionals to address the manychallenges facing owners and operators of these facilities.In addition to the ever present challenge of maintainingand improving end-to-end reliability; addressing thechallenges of energy efficiency and sustainability and thepotential for increased regulatory oversight have becomea major focus of our membership.

The organization was founded on the assumption thatprofessionals involved with data center uptime andoperational issues often work in isolation when dealingwith strategic, technical, budgetary, regulatory, and careerissues. This often results in expensive, time consuming,and, sometimes, painful trial and error efforts. 7x24Exchange members work together to advance the state-of-the-art by sharing best practices, lessons learned, andevolving strategies to address the challenges ofinfrastructure reliability and industry leading energyefficiency. Armed with this information members areenabled to proactively communicate, to technical peers,non-technical team members, clients and corporatemanagement, the solutions necessary to drive operationalefficiency and protect their companies’ informationlifelines.

The Goal of 7x24 Exchange Conferences

The field of mission critical operations continues to evolve.Before its founding in 1989 as the Uninterruptible UptimeUsers Group, learning how to deal with reliability andoperational issues largely resulted from individual trial anderror. Continuing this random rate of reliabilityimprovement increasingly restricts the potentialproductivity of the large and rapidly growing investmentsin computer and communication infrastructure. Adding tothe challenge has been the rapid growth in energydemand and the ever increasing cost of energy. With 7x24operations now more common, how much higher willavailability requirements be in five years? How much willthese facilities cost to operate? How will environmentaland regulatory concerns impact operations? How can costeffective, reliable responses be assured? Addressing, and,hopefully, answering these and related strategicquestions, 7x24 Exchange conferences providestimulating discussion forums. Collectively, we know muchabout the future options and alternatives available. Withthe 7x24 Exchange, that knowledge can be shared. Allprogram elements aim to increase the reliability and

availability of an enterprise’s information infrastructure bypresenting case studies, new ideas, techniques,equipment and tools. Open dialogue between attendeesand presenters is encouraged throughout. Further, byinvolving the many specialists from end users to serviceproviders to equipment manufacturers in both formal andinformal sessions, the experience is rewarding andenjoyable for all. This conference is designed for anyoneinvolved with 7x24 infrastructures – IT, data center,disaster recovery and network/telecommunicationmanagers; computer technologists; facility or buildingmanagers, supervisors and engineers. Vendors,consultants, or anyone concerned with uninterruptedaccess to critical information also will find the conferenceof value. Attendees and their organizations benefit fromthe conference because proactive plans and cooperationfrom diverse corporate functions are needed to improvereliability. By promoting a dialogue and clarifying thesynergies among functions, past conferences haveenabled teams of attendees from a given organization tobetter communicate the critical importance of a proactiveapproach to continuous uptime. Attendees are also ableto participate in breakout sessions and network with otherprofessionals in similar companies/industries with likeproblems. Conference attendees benefit in three ways:professional development and advancement; increasedrecognition of their function’s importance; and exposureto new ideas, contacts and resources. CEU credits are alsoavailable.

First-time attendees often discover that many companiesface similar, if not identical, technical and organizationalchallenges in their quest for higher availability levels. 7x24Exchange conferences provide insights into what is beingplanned and executed by others to mitigate or eliminatedowntime risks. Recommended changes can then bejustified, both on their practical merits and in the contextof business cases that have been successful elsewhere.

What is a Tutorial Session?

7x24 Exchange has been offering tutorial sessions formany years. These tutorials are designed to deliver valueto a broad range of participants. Whether your need isadvanced training on a specific topic of the day or arefresher course on fundamental concepts, there is atutorial that will meet your need. Almost all of the 7x24Exchange general session presentations are gearedtowards those with an advanced understanding of theconcepts that will be presented. The tutorials are intendedto complement the Monday through Wednesday generalsession presentations and help each attendee deepentheir level of comprehension.

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2013 FALL CONFERENCE

TURNING VISION INTO ACTION


10:00 A.M. – 9:00 P.M.Registration

10:00 A.M. – 1:00 P.M.Tutorial A: Introduction to IEEE Std 3006.7-2013 – Reliability of “7x24” The IEEE has a new standard, Std 3006.7-2013Recommended Practice for Determining the Reliabilityof “7x24” Continuous Power Systems in Industrial andCommercial Facilities. Reliability engineering is a veryeffective tool for data center assessment, upgradingexisting facilities and in evaluating new designs. In thedata center/critical facility world, much has been writtenabout reliability, but only a small amount of it could reallybe considered “engineering.” This new standard providesactual reliability analysis of common configurations ofthe electrical power for the critical equipment, themechanical cooling system and the electrical power tothe mechanical systems. It also discusses significantissues and how they impact the reliability.

Robert SchuergerPrincipal Reliability Analysis Corporate LeadHP Critical Facilities Services

2:30 P.M. – 4:30 P.M.Tutorial B: Safe and Effective ElectricalTroubleshootingLearn safe troubleshooting techniques for electricalmechanical equipment at a higher-level. Topics coveredinclude: meter inspections, demonstrating safe live-dead-liveon lockout-tagout equipment, energized work permitrequirements, when equipment should be labeled, and howto select and inspect appropriate PPE. View a motor controltroubleshooting simulator lab exercise as well. Attendeeswill learn new information about electrical safety,guarding/lockout-tagout, inspections, audits, job safetyanalysis, assessments, regulatory compliance, policies,program administration safety performance, metrics,statistics, and train the trainer. Attendees will walk awaywith new knowledge to apply in their workplace.

Rick ElwellSenior Electrical Safety/Technical ConsultantLP Management Services

6:00 P.M. – 9:00 P.M.Welcome ReceptionSPONSORED IN PART BY:

(Caterpillar logo here)

Join us for a reception with open bar accompanied bymusic. This is an excellent opportunity to dialogue withconference presenters, meet new people, network,welcome first time attendees, renew old acquaintances, andmeet the board members.

7:00 A.M.Registration & BreakfastCheck in, pick up your name badge, conferencematerials and enjoy a hot buffet breakfast.

8:00 A.M.Welcome and Opening RemarksBob Cassiliano, 7x24 Exchange chairman, willopen the conference, provide an overview,review meeting logistics and address generalhousekeeping items.

8:30 A.M. Conference KeynoteWhat it Takes to Stay Competitive: SparkingInnovation for Business and Economic GrowthInnovation is a requirement for any company that wants to stayahead of the competition and thrive in the global economy.Innovation is not simply a breakthrough idea, a hot new product ora lucky accident. Instead, consistent and effective innovationrequires the focused introduction of new ideas and new ways ofdoing business. Innovation must be managed, measured andinspected. As the leader of the largest technology company in theworld, no one is more qualified to speak about innovation than CarlyFiorina. As an active participant in the public policy and politicalprocess, Carly also speaks knowledgeably about the role ofgovernment and the impact of regulation and taxation on innovation.

Carly FiorinaFormer Chairman and CEOHewlett Packard

QUESTIO

NS?CALL646.486.3818


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NOVEMBER 17 SUNDAY

NOVEMBER 18 MONDAY


9:30 A.M.Refreshment Break

10:00 A.M. Leading the Way to a Connected Enterprise –Fidelity’s Next Generation Data Center Fidelity will highlight the thinking and attributes behind Fidelity’snext generation data center solution for the connected enterprise.Typical data center planning often produces a solution that is notoptimally flexible or cost-efficient, due to the mismatch betweenthe needs of the firm’s IT organization, real estate group, businessunits, and risk-security operation. Rather than broker a compromisewhere each group gives up some of their requirements, the teamrelied on a trust-based collaborative process involving senior-levelsponsorship from all stakeholders. The result, called Centercore, isthe basis for Fidelity’s next generation data centers. It is a rapidlydeployed, on-premises, hardened data center that scales easily, hasthe feel and functionality of a traditional data center, and easilyadapts to a changing IT landscape.

Joe Higgins, PEVP Engineering and Corporate SustainabilityFidelity Investments

Eric WellsVP Data Center ServicesFidelity Investments

11:00 A.M.PANEL: The Power of Data in Data Center OperationsGathering data is practically an obsession in the data center industry.In this session, panelists will speak not only about the importance ofdata in achieving high reliability and reducing energy use but alsocompare approaches to gathering data, understanding whichinformation is important and how to access it, as well as confirmingconclusions drawn from data. Expect the panelists to address theelements of a good plan to gather and evaluate data, such as howmany data points are needed, how should they be configured, howto establish a performance baseline, and how to adapt to changessuch as growth and consolidation.

MODERATOR:Kevin HeslinSenior EditorThe Uptime Institute

PANELISTS:Stephen FairfaxPresidentMTechnology, Inc.

John SasserVice President OperationsSabey DataCenter Properties

David SchirmacherSenior Vice President of OperationsDigital Realty

W. Pitt Turner, IVDirector EmeritusThe Uptime Institute

12:00 P.M.Lunch and Networking

12:00 P.M.End User Xchange ForumDesigned to encourage in-depth discussion and debate onthe latest challenges in data center planning, design and

operation, topics will include: trends in infrastructure designresiliency, energy efficient design and operational practices,capacity planning and management, and the day-to-day challengesin managing data center operations. The moderator will guide thediscussion with the use of PowerPoint slides and handouts;however, the real star of this session will be you, the end user! Bringyour appetites, but more importantly, be ready to engage yourpeers for an exciting interactive discussion on the latest challengesof our industry. Don’t forget those business cards as this will be agreat opportunity to meet your peers in the industry!

MODERATOR:David SchirmacherSenior Vice President of Operations, Digital Realty and President, 7x24 Exchange International

1:30 P.M.Water Cooling of IT EquipmentThe presentation will be divided into two portions – the first will bea description of IBM’s water cooled servers of today; the secondportion will be given by NCAR which deployed IBM’s water cooledequipment in their new state of the art data center in Wyoming.

Part 1: We will describe the current state of the art of water cooledequipment offered by IBM, which currently has 9 of the top 20supercomputers in the world, all cooled by water. The water cooleddesigns are implemented across a broad range of products from themainframe, x86 servers to specialized servers such as Bluegene.Increased performance and improved energy efficiency are twoprimary advantages of the use of water cooling. Recently installedand the #1 Supercomputer in Europe is an IBM water cooled clusterof servers. This one is very unique in that it uses 45°C (114°F) waterto cool the 3.5 MW cluster of servers and then has an opportunity touse the waste heat from the computer for heating adjacent buildingsduring the winter months. A broad overview of our water cooledsystems will be given including this warm water cooled cluster.

Part 2: The NCAR-Wyoming Supercomputing Center (NWSC)provides advanced computing services to scientists studyingatmospheric and related sciences, including weather, climate,oceanography, air pollution, space weather, energy production andcarbon sequestration. Ranked currently the 17th fastestsupercomputer in the world, the NCAR Yellowstone supercomputeris a 1.5-petaflops high-performance computing system with 72,288processor cores, 144.6 TB of memory, and 29 times the workloadthroughput of NCAR’s Bluefire supercomputer, which wasdecommissioned January 31, 2013. This water cooled x86 cluster isinstalled in a new state of the art data center located in Cheyenne,Wyoming. NCAR has deployed innovative facilities technologiesreceiving two awards this year for “Green Data Center of the Year”and a top honor in facility design. The high performance watercooled system, early experience in operation and the new datacenter will described.

Roger SchmidtIBM Fellow and Chief Engineer for Data Center Energy EfficiencyIBM

Aaron AndersenDeputy Director of OperationsNational Center for Atmospheric Research (NCAR)

2:30 P.M.Create Your Own Sundae Break

3:00 P.M. Benefits of Fully Modular Data CentersModular, containerized data centers have been gaining traction forthe many benefits they provide data center owners, including lowerTCO (lower CapEx and lower OpEx), faster speed of deployment,and high efficiency from demonstrated low yearly PUE averages.Equally important, modular solutions are equal to, and sometimesbetter than, brick & mortar in providing Enterprise availability andreliability. Compared to traditional facility construction and

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conventional data center capacity expansion, these factorsmake containerized modular data centers a compellingoption that demands consideration. In our presentation, wewill evaluate the requirements and benefits that wereconsidered when HP IT chose a container-based solution toexpand capacity at their Georgia facility, and the selectioncriteria they used for evaluating the IT and Power containerpartners.

Dave RotheroeDistinguished Technologist – Global IT Infrastructure andOperationsHewlett Packard

Jake RingGM, Structured SolutionsGE Critical Power

4:10 P.M. Concurrent Breakout SessionsBreakout A: A Practical Guide toImplementing Rack Cooling Index (RCI)Managing today’s dense equipment environments is achallenge; over-temperatures may not only harm expensiveelectronic equipment but also interrupt critical and/orrevenue generating services. This presentation will reviewHewlett Packard’s experience with implementing amethodology for analyzing the rack cooling effectivenessusing the “Rack Cooling Index” in its IT data centers. HP willshare what technologies were deployed, how they wereintegrated into existing systems, and what challengespresented themselves during the project.

The Rack Cooling Index (RCI) is designed to be a measure ofhow effectively equipment racks are cooled and maintainedwithin industry thermal guidelines and standards. By testingthe methodology and the index on a typical data centerenvironment with two contrasting cooling systems, it isshown that the index indeed provides a meaningful measureof the rack cooling effectiveness. The index has the capacityto help evaluate the equipment room health for managingexisting environments or designing new environments.

Matthew BrownDirector Data Center OperationsHP Cloud

Breakout B: Uptime in the Age of CloudComputing – Bringing Industrial Automationinto a Connected WorldCollaboration increases productivity, reduces developmenttime, and improves quality. With a collaborative cloudenvironment, enterprises can more easily share thoughts andideas across industry forums where feedback and advice canbe provided in real-time. Additionally, the cloud environmentcreates a community approach to solving problems for amore effective resolution. This is especially important forindustries that stand to gain the most from ensuring theuptime of their equipment for safety, productivity, and costreasons. This session will describe how a collaborative cloudatmosphere can maintain the uptime of mission-criticalenterprise infrastructure to keep systems running in today’sconnected world.

Bernie AngerGeneral Manager, Control & Communications SystemsGE Intelligent Platforms

Breakout C: Is It Time to Reassess YourAvailability Approach?Information availability is in the middle of a period ofintense change. What were acceptable business continuityand disaster recovery strategies even a year ago are nowbeing questioned, and organizations must constantly re-examine information availability capabilities. For ITinfrastructure, data center and disaster recoverymanagers, it has become a challenge to keep up. But thispresentation can help. We will address the followingquestions:

1 | What’s causing the current shift in informationavailability?

2 | What are the emerging technologies that IT managersshould be discussing with their teams?

3 | Is near-zero recovery time a realistic expectation?

4 | How can companies deliver always-on IT while reducingcost and risk?

David EdborgChief Architect, EMC Availability ServicesEMC

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Marquis Plus+ Partner Showcase

6:30 P.M.Monday night... IS BACK!

7x24 Exchange is proud to present theMarquis Plus+ Partner Showcase. Thispremier exposition will resemble the

Hospitality Events of the past where ALLattendees can gather around top notchfood, beverage and entertainment, to

network and enjoy themselves thanks toour Marquis Plus+ Partners. Each of our

partners will display their latest and greatestequipment, products and services available to assistyou in your day to day data center operational needs.


7:00 A.M.Breakfast & Registration

8:30 A.M.Opening RemarksBob Cassiliano will review day one highlights, recognize theconference Corporate Leadership Program sponsors and give a7x24 Exchange update.

9:00 A.M.Keynote: Optimizing Data Center OperationsIt’s time to recognize that making data center operations moreefficient greatly reduces OpEx, increases internal customersatisfaction, and increases employee satisfaction and retention.Facebook has developed a wide range of tools and systems tomeasure the status and reliability of data center hardware; automaterepair processes; deploy staff more effectively; and perform avariety of other functions that help it run one of the most efficientserver fleets in the world. In this talk, Facebook data centeroperations director Delfina Eberly will describe how Facebookaddresses operations challenges, with a focus on best practices andsystems that can help you unlock more efficiencies.

Delfina EberlyDirector, Data Center OperationsFacebook


10:30 A.M.The Evolving State of the Data Center IndustryThe data center industry is rapidly nearing an inflection point.In order to effectively support the increasingly sophisticatedapplications and technologies being implemented by endusers, data center providers are being forced to reevaluatetheir solutions and business models. In this presentation,Chris Crosby, Compass Datacenters’ CEO will examine thetrends and challenges that are facing today’s data centerproviders and how they will impact the designations,terminology and solutions that will define the industry inthe coming years.

Chris CrosbyChief Executive OfficerCompass Datacenters

11:30 A.M.PANEL: Modulars & Containers –What’s theHype About?Modularity is a delivery model that is gaining popularitywhether it be in the form of a container or multiple buildingblocks used to create a scalable efficient environment for thedelivery of power, cooling or IT. Container and modularsolutions have sometimes been viewed as one in the same butthis is far from the truth. This panel discussion will work tobreak down the barriers and misconceptions surroundingissues experienced during the infancy stages of theseconcepts. We will work to identify many of the lessons learnedthat will help to ensure a proper installation should youchoose to select this type of deployment. The panel will focuson how the use of common elements helps to reduce thedesign cycle and accelerate the construction cycle savingtime and money. It will also address how each of thesesolutions have morphed into a more streamlined andeconomical deployment method capable of replacing brickand mortar for varying types of infrastructure projects.

MODERATOR:Rich HeringTechnical DirectorM+W Group

PANELISTS:Marc FaigChief Technology OfficerAST Modular

Ty SchmittExecutive Director, Dell FellowDELL

12:30 P.M.Lunch and Networking

2:00 P.M. Maintenance Considerations for EmergencyPower SystemsLong term reliability of an emergency power system isdependent upon a rigorous and proactive preventativemaintenance plan. There are many common contributingcauses for an emergency power system failure to start (e.g.,batteries, not in auto, etc.), however a robust maintenanceplan applies across the entire lifecycle of the system. Thispresentation will address maintenance considerationsspecific to discrete points in the generator set systemlifecycle; the importance of system monitoring to preventunscheduled downtime; preparation of a maintenance plan todeal with an extended outage; considerations in designing afacility for maintenance and repair; emergency systemmaintenance practices and the importance of regular systemtesting.

Benjamin A. ThomasElectric Power Americas Customer Services Manager –Western RegionCaterpillar

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NOVEMBER 19 TUESDAY

David GauthierDirector, Data Center ArchitectureMicrosoft Global Foundation Services

Eric WellsVP Data Center Services

Fidelity Investments


QUESTIO

NS?CALL646.486.3818


3:00 P.M.Refreshment Break

3:30 P.M. Concurrent Breakout SessionsBreakout A: Bringing Colo into the Cloud EraEnterprises are increasingly accessing a range ofoutsourced data center services, including colocation,hosting and cloud. Yet while customers are reaping thebenefits of automation, remote visibility and managementwith cloud services, these same qualities have not beenextended to colocation. Demand for colocation services isprojected to achieve 15% y-o-y growth through 2015, yet ithas remained siloed from other infrastructure services andretains its legacy-based culture, with routine operationsand management left to data center managers. Adam willdiscuss how to bring colocation into the cloud era todeliver the same level of remote automation and agility, aswell as integration with other infrastructure services.

Adam WeissmullerDirector of Product Management, Managed Hosting & CloudInternap

Breakout B: Whack-A-Mole for DataCenters: Capacity Management vs.Dynamic IT PowerThe dynamic range of power usage by IT devices has beenincreasing significantly in recent years, spurred on bydevelopments in Energy Star ratings for IT devices. At thesame time, growing employment of virtualizationtechnologies is causing increasing CPU usage anddynamics. Historically, CPU utilization had minimal effecton power usage by IT devices and the short term impact ofvirtualization on power and cooling requirements wereminimal. However, combining the trend of increasing CPUusage dynamics with increasing power consumptiondynamics (associated with CPU usage) increases thechallenge of IT rack power consumption dynamics – a rackof 2013 “Energy Star rated” IT equipment has the potentialto more than double in power usage (and heat output) ina matter of minutes.

Donald MitchellTeam Leader, Systems EngineerSchneider Electric

Breakout C: Balancing IT Performance andEnergy Efficiency in Virtualized DataCentersRefreshing IT equipment to newer, higher performing,power-efficient systems, and consolidating andvirtualizing servers to improve overall utilization canproduce counter-productive results with regard to energyefficiency and the Power Usage Effectiveness (PUE) ratingsystem. The reason is that a reduction in the energyconsumed by IT assets (the denominator in the PUEequation) causes PUE to increase when the power requiredfor cooling, lights and the inherent inefficiencies in powerdistribution systems remains largely the same. This sessionwill explore the use of more effective metrics like McKinsey’sCorporate Average Datacenter Efficiency (CADE), to rate theoverall energy efficiency of an organization’s data center thatcould be used to compare the energy consumption andutilization against another data center. CADE combinesmeasurements of IT equipment energy efficiency andutilization as well as facilities into a single percentage.Organizations that have refreshed, consolidated and/orvirtualized servers invariably achieve a significant improvementin their CADE rating, with PUE getting better, or sometimesworse, depending on the specific circumstances.

Clemens PfeifferChief Technology OfficerPower Assure

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TURNING VISION INTO ACTION2013 FALL CONFERENCE


8

Special thanks to the partners that made this event possible:

“Six Flags Over Texas” is the slogan used to describe the sixcountries that have had sovereignty over some or all of thecurrent territory of the U.S. state of Texas. This slogan hasbeen incorporated into shopping malls, theme parks, andother enterprises and now it is the theme of the 7x24Exchange Sponsored Event.

You are invited to join 7x24 Exchange for a journey to LaVillita, the little village in downtown San Antonio on thehistoric “River Walk” for a celebration of the Six Flags Texashas served under. The destinations you will experience areSpain, France, Mexico, Republic of Texas, the ConfederateStates of America and United States of America. In additionto experiencing the culture, food and entertainmentofferings from these 6 countries you will also have theopportunity to enjoy a one of a kind River Barge cruiseshowcasing the best of what downtown San Antonio has tooffer. Feel free to stay after the event is over as 7x24Exchange will be providing transportation back to the resortuntil 1:30 A.M. so you can enjoy downtown San Antonio.

Located on the south bank of the San Antonio River, La Villita was SanAntonio’s first neighborhood. It was originally a settlement of primitivehuts for the Spanish soldiers stationed at the Mission San AntonioValero (the Alamo). After a flood in 1819, brick, stone and adobehouses replaced the earlier structures. In 1836, La Villita was the site ofGeneral Santa Ana’s cannon line in the Battle of the Alamo and a mapfrom early that year showed the village to be of considerable size.

Late in the 19th century European immigrants from Germany andFrance moved into the area. These pioneers became San Antonio’sbusiness leaders, bankers, educators, and craftsmen. The cultural mixthat occurred at this time is best illustrated by the variety ofarchitectural styles reflected in La Villita’s buildings. The architectureportrays the evolution of buildings from palisado to Victorian houses.

The first part of the 20th century saw La Villita decline into a slum area.In 1939, as ground broke on the San Antonio River Walk development,city fathers led by Mayor Maury Maverick acted to preserve thiscolorful part of San Antonio’s history. Today La Villita is a thriving artcommunity that stands as a monument to San Antonio’s past.

Six Flags Over Texasat the River Walk

6:30 P.M. – 9:30 P.M. SPONSORED EVENT


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7:00 A.M.Breakfast

8:30 A.M.Opening RemarksBob Cassiliano will review highlights from day two andaddress housekeeping items of interest.

8:45 A.M.Keynote: The Integral Role of PowerMonitoring in DCIMMaintaining 100% uptime is a continual challenge for datacenters. However, with proactive power monitoring andalerting, steps can be taken to minimize a data center’s riskfrom power-related downtime and keep costs under control.Power monitoring is an exceptional tool for finding systemissues and troubleshooting them. With the added benefit ofaccurately tracking energy consumption, it enables datacenters to operate continuously with a secure and economicalsupply of energy. Power monitoring plays an integral role indata center infrastructure management (DCIM) by maximizingthe use of existing capacity to defer new capital investmentsand delivering insightful diagnostics and metrics to help verifythe reliability of backup systems. This session will highlight acase study on RagingWire’s strategic development anddeployment of power monitoring within their DCIM system.

William DoughertyVice President, Information TechnologyRagingWire

Luke DalskeSolution Sales Engineer

Schneider Electric


10:15 A.M.Who is Responsible for EnergyEfficiency? This presentation will provide discussion on wherethe responsibility for energy efficiency lies based oncurrent trends and findings. Should the data centerlook to spec energy efficient equipment on theinfrastructure side? Is it up to cloud architects to tryto influence server and power supply manufacturersto affect a bigger global goal? The goal of this sessionwill be to positively affect energy efficiencythroughout the industry by closely examining thecurrent breakdown of responsibilities and examineopportunities for data center and cloud executives towork together.

Chris McLeanDirector of DesignMarkley Group

11:15 A.M.Meeting Today’s Data Center SecurityChallenges Security concerns have grown more multi-faceted andformidable as data centers face an increasingly broadervariety of threats. While once data center security concernslargely focused on protecting the data center structure itself,today’s security planners must address layered facilityprotection from outsider threats as well as vulnerabilitiesposed by unauthorized access to servers inside the buildingwhich could occur from insider threats. This presentation willdescribe latest innovations in physical security, megapixelcameras, hardening of servers and server rooms, and newstrategies allowing operators to monitor a data center’ssecurity indicators and economic performance indicators incontinuous real time.

Paul VaccaroEngineer and Strategist for Global Data CenterIntel

Forrest GistGlobal Technology Lead for Integrated Security and Emergency Preparedness GroupCH2M Hill

12:15 P.M.Conference Adjourns

2013FALLCONFERENCETURNINGVISIONINTOACTION

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NOVEMBER 20 WEDNESDAY


TWO QUICK STEPSTO REGISTRATION

Guest/Spouse RIVER WALK SHUTTLEMonday, November 18, 20139:00 A.M. – 4:30 P.M.

Enjoy a day at your leisure at thefamous San Antonio River Walk!

The San Antonio River Walk is a public park,open 365 days a year. It is a network ofwalkways along the banks of the San AntonioRiver, one story beneath approximately 5miles of downtown San Antonio. Lined bybars, shops and restaurants, the River Walk isan important part of the city’s urban fabricand a tourist attraction in its own right.

The first shuttle leaves the resort at 9:00 A.M.Additional shuttles will depart every 30minutes thereafter on the hour and half hourwith the last shuttle departing fromdowntown San Antonio at 4:00 P.M. arrivingat the hotel by 4:30 P.M.

1. Conference Registration

Complete a Conference Registration Form for eachparticipant online or mail or fax a copy of the ConferenceRegistration Form on next page to:

7x24 Exchange

322 Eighth Avenue, Suite 202, New York, NY 10001Phone: 646-486-3818 | Fax: 212-645-1147


To guarantee early bird rate, registrations must be received by October 18th.

2. Official Conference Hotel Reservations

To take advantage of 7x24 Exchange’s special ratesat the JW Marriott San AntonioHill Country you can visit theconference website atwww.7x24exchange.org tomake an online reservation orcall Marriott Reservations directly at 877-622-3140 and askfor the 7x24 Exchange Conference room rate of $249/nightfor a single or double plus tax. Please tell the reservationagent you are with 7x24 Exchange when calling. Theoptional daily resort fee is $25.

Please Note: Room reservations are available on a first come, spaceavailable basis. Space permitting, this block will be available untilOctober 24, 2013. Register for the conference and make your hotelreservations early, as the blocks will likely sell out. Previous 7x24Exchange conference room blocks have sold out. 7x24 Exchange isnot responsible for matching rates, finding additional rooms orproviding transportation to hotels that have not been contracted by7x24 Exchange once the block is sold out. 7x24 Exchange makesevery effort to reserve the appropriate number of room nights forattendees. In the event of a sellout 7x24 Exchange will recommendnearby accommodations.

Hospitality Events

Due to the launch of our NEW Marquis Plus+ PartnerShowcase, hospitality events will not be permitted at thisconference. All are invited to join us on Monday, November18th for the introduction of this new event.

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2013 FALL CONFERENCEREGISTRATION FORM

PLEASE PRINT OR TYPE CLEARLY


RETURN THIS FORM TO: 7x24 Exchange322 Eighth Avenue, Suite 202, New York, NY 10001Phone 646-486-3818 • Fax: 212-645-1147

Registration is also available online atwww.7x24exchange.org

DO YOU PLAN TO ATTEND?

Sunday 10:00 A.M. – 1:00 P.M.Introduction to IEEE Std 3006.7-2013 n Yes n No

Sunday 2:30 P.M. – 4:30 P.M.Safe & Effective Electrical Troubleshooting n Yes n No

Sunday 6:00 P.M. – 9:00 P.M.Sunday Evening’s Welcome Reception n Yes n No

If yes, do you plan to bring a guest? n Yes n No

Name of guest:A guest is a spouse/significant other or an adult child (18 and over) who is not in anindustry related occupation. Co-workers or associates in the industry may not usethe guest registration category and are required to submit a separate registrationform. Only one guest is permitted for each paid registration. Guests are invited toattend the Welcome Reception, Monday Morning Keynote, Monday Evening Event,the Tuesday Sponsored Event and Wednesday Morning Breakfast.

Monday 9:00 A.M. – 4:30 P.M.Guest/Spouse RIVER WALK SHUTTLE n Yes n No

Monday 4:10 P.M. – 5:10 P.M.A Practical Guide to Rack Cooling Index (RCI) n Yes n No

Uptime in the Age of Cloud Computing n Yes n No

Is It Time to Reassess Your Availability Approach? n Yes n No

Monday 6:30 P.M. – 9:30 P.M.Marquis Plus+ Partner Showcase n Yes n No


Tuesday 3:30 P.M. – 4:30 P.M.Bringing Colo into the Cloud Era n Yes n No

Whack-A-Mole for Data Centers n Yes n No

Balancing IT Performance & Energy Efficiency n Yes n No

Tuesday 6:30 P.M. – 9:30 P.M.Six Flags Over Texas at the River Walk n Yes n No


Do you wish to receive membership information? n Yes n No

The conference registration fee covers conference sessions and activities, handoutmaterials or mobile app, Sunday’s reception, lunches and breakfasts on Monday, Tuesdayand Wednesday. Participants are responsible for all other expenses, including guestmeals, transportation and hotel accommodations. The dress code is business casual.Cancellations received by Oct 11th will be refunded, less a $200 handling fee. There will beno refunds after Oct 11th. However, substitutions of company participants may be madeat any time.

All applications for registration are subject to review by 7x24 Exchange for accuracy andcompleteness prior to being accepted. We may contact you for further information.

We reserve the right to modify the registration if the incorrect fee is selected.

Name:

(Informal Name/nickname for badge)

Position/Title

Company

Address

City State Zip

Phone Fax

E-mail

CONFERENCE FEES:Early Bird Discount After

VENDOR through Oct 18 Oct 18Member: $1,900 $2,200Non-member: $2,200 $2,500An individual that sells or distributes products and/or services.

CONSULTANTMember: $1,700 $2,000Non-member: $2,000 $2,300An individual that provides professional advice or consulting services for a fee.

END USERMember: $1,200 $1,400Non-member: $1,400 $1,700An individual that operates or maintains mission critical technology andenterprise information infrastructures for internal use.

An individual that can be considered as an End User or a Vendor will beclassified as a Vendor.

An individual that can be considered as an End User or a Consultant will be classified as a Consultant.

CONFERENCE BOOK OR MOBILE APP?In an effort to become paperless, 7x24 Exchange is offering attendees theoption of receiving printed materials in the traditional format of a boundconference book or the use of our brand new mobile app which will beavailable on all mobile devices and tablets. Due to print deadlines, themobile app will be the only option for attendees registering after October24th.

If nothing is selected the Mobile App will be the default choice.(Please check one)

n I would like to receive the traditional conference book

n I will use the New Mobile App

PAYMENT METHOD:n Check enclosed

Charge (check one)n American Express n Visa nMasterCard n Discover

Card Number: Exp. Date:

Name (as it appears on the card)

Signature

Promotion Code:

2013 FALL CONFERENCEREGISTRATION FORM

PLEASE PRINT OR TYPE CLEARLY


2013 FALL CONFERENCE CORPORATELEADERSHIP PROGRAM PARTNERS (AT PRESS TIME)

MARQUIS PLUS+ PARTNERS

GOLD PARTNERS

SILVER PARTNERS

BRONZE PARTNERS

MEDIA PARTNERS

PRINCE WILLIAMC O U N T Y, V I R G I N I A

322 Eighth Avenue, Suite 202New York, NY 10001

PRE SORTEDFIRST CLASSU.S. POSTAGE

PAIDWILKES-BARRE, PAPERMIT NO. 413


™

COMPLIANCE, SAFETY & SECURITY SOLUTIONS

Register online today @www.7x24exchange.org

DIRECTORS AND OFFICERS

Chairman & CEOROBERT J. CASSILIANOBusiness Information Services, Inc.

PresidentDAVID SCHIRMACHERDigital Realty

Vice PresidentCYRUS IZZOSyska Hennessy Group

Director of Marketing –Vendor RepresentativeJULI IERULLICaterpillar

Director – ChapterRepresentativeMICHAEL SITEMANDigital Realty

Administrative DirectorKATHLEEN A. DOLCI646-486-3818 x103

Membership & EducationTARA OEHLMANN, ED.M.646-486-3818 x104

ConferencesBRANDON A. DOLCI, CMP646-486-3818 x108

QUESTIONS?CALL 646.486.3818www.7x24exchange.org

TURNING VISION INTO ACTIONEND-TO-END RELIABILITY:MISSION CRITICAL FACILITIES


Documents

2013 FALL CONFERENCE - 7x24 Exchange · 2013 FALL CONFERENCE ... refresher course on fundamental concepts, there is a tutorial that will meet your need. Almost all of the 7x24