2013 Herndon Festival Sponsorship Brochure

www.herndonfestival.net | Phone: 703-435-6800 x2104 | Fax: 703-318-8652

May 30-June 2, 2013

Sponsorship Opportunities CatalogGreat Entertainment, Great Crowd

2 www.herndonfestival.net | Phone: 703-435-6800 x2104 | Fax: 703-318-8652

Welcome to the33rd Annual Herndon FestivalMay 30-June 2, 2013

In 1980 the first Herndon Festival was held as a way of bringing the community together to welcome summer in a spirit of celebration. It has since taken its place in Herndon history as a time-honored and much anticipated event. The Herndon Parks and Recreation Department is excited to invite you to be a part of the 33rd Annual Herndon Festival and enjoy what has become the largest free festival in Northern Virginia.

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Mission StatementThe Herndon Festival provides an opportunity for the Town of Herndon to promote and enhance our community, its quality of life, economic growth, diversity, and spirit, through a celebration with our citizens, businesses, and community organizations, through cultural, entertaining, social, sporting, and business activities.

The Herndon Festival is presented by a volunteer committee which assists Parks & Recreation Department staff in the development and implementation of the entire event. Planning and preparation takes place over a 10 month period each year. Over 1,000 volunteer hours go into the Festival annually.

The Herndon Festival is guided by an Executive Committee which is made up of civic leaders. The Executive Committee provides support to the planning staff. The 2013 Executive Committee members are: Bill Jonas, Arno Randall, Ann Rust, Jason Trust and Les Zidel.

The Herndon Festival is a four-day outdoor festival featuring big name entertainment on three stages, a carnival, two fireworks displays, kids alley with children’s hands-on art area, arts & crafts show, business expo, 10K/5K races and fitness expo, complimentary shuttle bus service, and a wide variety of high-qual-ity food vendors. The event attracts an average of 80,000 people each year.

Historic downtown Herndon offers an ideal setting for the Herndon Festival. The streets are lined with arts & crafts vendors, business exhibits, and food vendors. Stages are situated on the two town greens offering a place to sit and enjoy music. A third stage is placed in a food and beer court area. On Satur-day and Sunday children’s activities give families a place to enjoy free hands-on art activities, interactive street performers, family entertainment, model railway, food and more.

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What’s Unique About the Herndon Festival?H It’s Free!The Herndon Festival is one of the few major festivals in the Washington metropolitan area that does not charge for admission or parking, making it an affordable outing for just about everyone. We offer three stages of entertainment, creative hands-on art activities for children, and two spectacular fireworks displays…all free! We even offer a complimentary shuttle bus service to help people get to and from the Festival area.

Dynamic Musical EntertainmentThe Herndon Festival offers a wide variety of music to suit every taste… and bring out some very specific target audiences. Our headline concerts attract thousands every year and have featured favorites such as Family Stone, Marshall Crenshaw, Josh Kelly, The Smithereens, Big Bad Voodoo Daddy, Su-zanne Vega, and entertaining show bands like The Leg Warmers, Who’s Bad, and Bruce In the U.S.A.

An Award Winner•2012;2011votedthe“BestFestivalorCelebrationforFamilies”bytheread-

ers of Family Magazine, a regional publication for the Metropolitan Wash-ington Area.

•2012awardedGoldmedalfortheBestStreetBanner,HerndonFestival,bythe International Festival and Events Association.

•2012awardedGoldmedalfortheBestT-ShirtDesign,HerndonFestival,bythe International Festival and Events Association.

•2012awardedBronzemedalfortheBestFestival/EventMobileApplicationby the International Festival and Events Association.

•2011awardedthe“BestPromotionalEffortTraditional”fortheHerndonFestival Sponsorship Brochure by Virginia Recreation and Park Society

•2011awardedthe“BestPromotionalEffortSpecialty”fortheHerndonFesti-val Special Design T-Shirt by Virginia Recreation and Park Society

An Event That Helps OthersAlthough Herndon is very much a part of the high tech Northern Virginia area, it retains a unique small-town character with historic buildings, town greens, brick sidewalks, and quaint shops. And the Festival reflects this small-town feel. Many of Herndon’s community and cultural organizations participate in the Festival, using the event as an effective annual fund raiser to support local worthwhile causes. The Council for the Arts of Herndon, AmericanLegion,BoyScoutsandGirlScouts,HerndonRotary,andtheHerndon Optimist Club are just a few of the groups that participate annually.

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Festival Sponsors 2012You’ll be joining some of the most prestigious and community-oriented businesses and organizations when you become a festival sponsor. Just look at our impressive list of 2012 sponsors:

Why Should You Become a Sponsor?The Herndon Festival offers an ideal opportunity for your company to participate in a proven, time-tested event that draws a highly identifiable group of people. Individual sponsorships will allow you to target your audience to an even more specific degree. Herndon Parks & Recreation Department research shows that the event draws primarily men and women ages 25-50 and their families.

Take a moment, read on, and choose the opportunity that best fits your needs…We hope to make our 33rd year the best celebration yet! There are a variety of opportunities to select from, providing significant benefit to your business or organization. Choose an event or activity that appeals to you, and let’s make the Herndon Festival an event we can all be proud of! If you don’t see the exact fit you’re looking for, call us. We’ll work with you to build a custom package to complement your corporate objectives.

and many more...

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H Title Sponsor - $15,000 and up

Add-On Investments available for Title, Platinum and Gold Sponsors H H H

All are exclusive and available separately

•BannersontheW&ODbridges(HerndonPkwyexposureNorthandSouth)- $4,000

•Logoonstafft-shirt- $550

•Exposureon4x6signboardindowntownHerndonfor30dayspriortothefestival-$1,000

•30secondvideofeaturedonHerndonFestivalwebsite(providedbysponsor)-$300

Add-On Investments available for all levels or a la carte

•StreetDecals- feature your company logo or tagline in a prominent agreed upon location on a quality vinyl street decal for all four days of the festival (entrance, race finish line, and more).

•VinylWraps - this unique branding opportunity places your company logo in prominent entrance areas throughout the festival grounds via large vivid decals.

•TrashReceptacles - your logo will be featured on numerous trash containers throughout the festival.

•ShoppingBags - your logo will be exclusively featured along with the 2013 Festival logo on bags distributed at the festival and used by patrons for carrying their give-aways, craft purchases, and business expo materials.

•DemoTentSegment- reserve a time slot of two hours or more at our Staging Arena. (Saturday/Sunday as available)

•20x20Footprint (of Depot Parking lot) - use this prime real estate for a demo or other agreed upon activity.

•ShuttleBusRackCard- have your logo placed on 3,000 shuttle bus rack cards that are displayed in Fairfax ConnectorbusesandbusstopsthroughoutHerndon;couponorQRcodeopportunity.

•10K/5KRaceBib- exclusive coupon offering

•Feather Flag Mile Markers - for the 10k/5k races

•Wine Garden-bethefirst-eversponsorofourallnewWineGarden.Opportunitiesvary.

Please inquire for more details on these opportunities.

New Opportunities for Your Company for 2013!

The Title Sponsor will have exclusive rights to the highest level of sponsorship. This company will receive a premier level of exposure. The benefits will be customized based on corporate objectives and will include full integration into event branding.


H Gold Sponsorships - $5,000 and upChoose one of the following:

•HerndonFestivalCups(officialcupofthefestival)- Official souvenir cups are used exclusively by all food vendors and have become an annual keepsake. Logo featured prominently on over 30,000 22 and 32 ounce souvenir cups.

•CaféStageandFoodCourt- The Café stage offers the best in acoustic music in a great location in the middle of the food court. This area, a favorite gathering spot for many, provides a comfortable place to relax, eat and enjoy the entertain-ment by featured acoustic acts. Your company will have their logo featured on the stage banner, the food court entrance banner, and will receive regular stage recognition. Opportunity for branding of this area can include a company represen-tative introducing musical acts, company give-aways, raffles, or company mascot.

•Fireworks - Banner on-site at the HMC Stage and Depot Stage lawns on Saturday and Sunday, introduction of sponsor at beginning and end of fireworks display.

•StreetBanners- Your logo featured on ten vertical street banners which are displayed on light poles along Elden Street and at the Herndon Community and Municipal Centers beginning three weeks before the Festival.

H Gold sponsorships include:•BoothatFestivalBusinessExpoonSaturdayandSunday

•Companynameimprintedont-shirtswornbyallFestivalvolunteers

•Companynameonsponsorbannerattheevent

•Half-pageadortwoquarter-pageadsinthe official Festival electronic brochure with a live link to your website

•InclusionofyourlogoontheFestivalwebsite, Festival brochure, and pocket guide.

H Platinum Sponsorships - $6,000 and upChoose one of the following:

•HMC Stage/Headline Entertainer Sponsor

•DepotStageSponsor

•DepotStageHeadlineEntertainerSponsor

•StageExclusive– only one available on a first-come basis. Exclusive sponsorship of Depot Stage with accompanying benefits. $10,000.

And, new for 2013:

•StageNamingRights (negotiable for 3-year commitment)

H H All of the above sponsorships include:•Companylogoonprominentstagebanners

•BoothatFestivalBusinessExpoonSaturdayandSunday

•Companylogoimprintedont-shirtswornbyallFestivalvolunteers

•Full-pageadortwohalf-pageadsintheofficialHerndonFestival electronic brochure with a direct link to your website

•InclusionofyourlogoontheFestivalwebsite,Festivalbrochure,andpocketguide,P&RQuarterlyProgramGuidemailed to 30,000 Herndon area residents, and name in press releases.

•Companylogoonsponsorbannerattheevent

•Opportunityforcompanyrepresentativetointroduce performers

•Numerousstagementions

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H Silver Sponsorships - $3,000 and upChoose one of the following:

•Private Access Party - Avoid the lines as you host your clients, employees, or VIP’s on Sunday morning for two hours of unlimited carnival rides. Parties of up to 500/1000.

•Carnival - Four days of exposure! Name/logo on banner at entrance to carnival, and signs posted inside carnival area. Opportunity for coupon distribution/give-aways/presence.

•BusinessExpo - Two days of direct exposure to Festival attendees and potential customers with prime booth location in the Festival Business Expo. Opportunity for sampling, and product or literature distribution.

• Shuttle Bus Service - Multiple buses follow a designated route throughout Herndon to provide a FREE ride to Festi-val goers. Sponsor’s logo included on signage inside buses and at bus stops during the event. Opportunity to distribute promotional materials or premiums in the buses.

•StagingArena - Sat/Sun option. One day of 20’ x 20’ prime staging space with company branding and place for com-pany materials. Can be used for demonstrations or product sampling. Customized to suit.

•10K/5KRaces - Logo printed on race t-shirts, race banner, and 10,000 race flyers. Booth at race (Sunday) with oppor-tunity for sampling, product or literature distribution, recognition through printed materials. Other lower level race sponsorships available.

•FestivalEntrance- There are six main entrances to the Herndon Festival. Includes a banner featuring your company logo and the opportunity to have your staff distribute agreed upon promotional materials at the one entrance you select.

H Silver sponsorships include:

•Chooseahalf-pageadintheofficialFestivalelectronicbrochureoraone-daybooth on Saturday or Sunday in the Business Expo

•InclusionofyourlogoontheFestivalwebsite,Festivalbrochure,andpocketguide.

•Companynameimprintedont-shirtswornbyallFestivalvolunteers


Thecarnivaloffersfourdays of exposure!

The10K/5KRaceoffersnumerous opportunities to reach both participants and onlookers

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Get a prime booth location in the Festival Business Expo


H Copper Sponsorships – $1,000•BicycleValetService - Festival goers who ride their bicycles to the event will receive first class bike valet service. Spon-

sor this area and your logo will be featured on a highly visible banner, valet tags, and spoke cards.

•RecyclingCenters-“GoGreen”andhaveyourLogoandcustomizedmessageplacedonsignsatthemultiplerecyclingcenters throughout the Festival site.

•10K/5KRaceSupporter - Booth at event (Sunday) with opportunity for sampling, product or literature distribution. Opportunity to place printed material or giveaway in 800 participant packets.

H H Copper and Friends sponsorships include:

Inclusion of your name on the Festival website and the official Festival electronic brochure

•Namelistinginpocketguideandselect advertising

•Companynameimprintedont-shirtsworn by all Festival volunteers


Sponsorships are on a first-come basis.

We recommend securing your sponsorship as soon as possible to ensure inclusion in market-ing materials which are produced several months before the event.

H Bronze Sponsorships – $2,000Choose one of the following:

•Children’sHands-On-ArtArea- Unique opportunity for children to participate in a variety of hands-on art activities and visit a demonstration area for the fine arts. Sponsorship includes logo on two highly visible banners, opportunity to distribute product samples, coupons, or literature in the Children’s Hands-On Art Area. (4 available or 1 sponsor at Platinum level)

•10K/5KBreakfast - Logo included on 10,000 race flyers, race t-shirts, banner at race (Sunday).

H Bronze sponsorships include:

Quarter-pageadintheofficialFestivalelectronicbrochure

•Inclusionof yourlogoontheFestivalwebsite,Festival brochure, and pocket guide.

•Companynameimprintedont-shirtswornbyallfestival volunteers


HighReturn on Community

Investment

Opportunities for branding with a

low cost per impression

H Friend of the Festival Sponsorship•Children’sHands-On-ArtAreaWorkshopTable - $500/$300

•CarnivalRideSponsor - $300

Get exposure through media coverage

Documents

2013 Herndon Festival Sponsorship Brochure