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MIC
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POL
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MAGAZINEHudson Valley: The authority on the people, places, activities, and issues that define the beautiful and ever-evolving Hudson Valley region
2014 MEDIA KIT STrATEgIc BrANDINg opporTuNITIES BoTH IN prINT & DIgITAlly
Updated 12/13
22678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]
WHO WE ARE
Hudson Valley is the region’s most
elegant and comprehensive resource for a
readership that spans seven counties bor-
dering the magnificent Hudson River. Each
highly anticipated issue is an exceptional
combination of lively writing and lush pho-
tography. Perennially popular yearly cover
stories include Best of the Hudson Valley,
the Dining Issue, Top High Schools, Top
Doctors, Summer Fun, and Fall Getaways.
Regular monthly features cover arts and
culture, beauty and style, dining and restau-
rant reviews, shopping, and much more.
IN prINT With our 12 monthly issues brimming with interesting features, local events, dining news — as well as three or more special advertising sections each month — Hudson Valley offers countless ways to tailor your advertising
VIA EMAIl Include your message in The Hot Ticket or The Corner Table, our two e-newsletters, which combined reach more than 34,000 opt-in subscribers every week
oN THE WEB Packed with blogs and other exclusive content, a searchable events calendar, and our 10-county dining database, our site generates 233,000 page views each month
SpEcIAl EVENTS Meet and mingle with your target audience by sponsoring one of our signature events: Best of Hudson Valley, Burger and Beer Bash, or the Excellence in Nursing Awards
pluS Maximize your company’s exposure with online contests, social media, and more
City and Regional Magazine Association
Winner, for Civic Journalism
Finalist, for Redesign
The Society of Publication Designers
“Cover Of The Day”
COLUMBIA DUTCHESS GREENE ORANGE
PUTNAM ROCKLAND ULSTER COLUMBIA DUTCHESS GREENE ORANGE PUTNAM
ROCKLAND ULSTER COLUMBIA DUTCHESS
GREENE ORANGE PUTNAM ROCKLAND
ULSTER COLUMBIA DUTCHESS GREENE ORANGE PUTNAM
ROCKLAND ULSTER COLUMBIA DUTCHESS
GREENE ORANGE
40+ years in the
Hudson Valley region
AN AwARD-wiNNiNg BRAND
Advertising Club of westchester
4 Gold Big W Awards for Media Design
rObE
rT r
OdrI
guEz
jr.
Local Touch, Universal Reach
3
2014 CALENDAR
A TALE OF TWO THEATERSTHE BEACON & THE RITZ p. 52
A MERMAIDIN THE
THE BEACON & THE RITZ THE BEACON & THE RITZ p. 52p. 52 HUDSON?p. 24
TRY A NEW
RECIPE
THE 8 BEST NEW
RESTAURANTS From tapas joints to French bistros — the area’s latest hot spots
LET THEM EAT
CAKEPOPS
INDOOR
GOLF INDOOR
GOLFGOLF+
REAL DEAL
IRISHFOOD
KINGSTON ARTSIN OVERDRIVE THIS MONTH
• Meet the Brewers •
Expert Picks • Hops Farms
• Our Favorite Taprooms •
• All the Breweries •and more
Meet the Brewers Meet the Brewers •BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBeereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereerBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBeereereereereereereereereer
+
BACKYARD BEEKEEPINGIT’S ALL THE BUZZ
RIBFEST ROCKS!FALL-OFF-THE-BONE FUN
BOUNCINGBACK
ONE FAMILY’S BRAVE BATTLE AGAINST CYSTIC FIBROSIS
BBBThe
UltimateGuide to
Local eereereereereereereereereerThe
Craft BeerBoom is
On!
Hurricane Kitty Ale and sliders, at Keegan Ales,
Kingston
JANUARY
MAY
SEPTEMBER
FEBRUARY
JUNE
OCTOBER
MARCH
JULY
NOVEMBER
APRIL
AUGUST
DECEMBER
Breakfast • HV Home
ADVERTISING: Education • Weddings, Parties, and CelebrationsWinter Health and Beauty • 5 Star Real EstateHealth Care Profiles
DIGITAL ROADBLOCKS: Breakfast/Brunch
SpACE CLOSE: Nov. 15puBLICATION DATE: Dec. 18
summer fun
ADVERTISING: Men’s Health/Sports Medicine • Golf GuideExcellence in Nursing SupplementFocus on Albany Supplement
SIGNATuRE EVENT: Excellence in Nursing Awards
DIGITAL ROADBLOCKS: Outdoors Guide • Golf
SpACE CLOSE: Mar. 21puBLICATION DATE: Apr. 23
faLL GetaWaYsIndependent School Guide
ADVERTISING: Senior Living • Beverage Map Fall Dining Guide • Super Lawyers
DIGITAL ROADBLOCKS: Touring the Wineries
SpACE CLOSE: Jul. 11puBLICATION DATE: Aug. 13
eDuCatIOn
ADVERTISING: Guide to Cosmetic Procedures • Senior LivingAmerican Heart Association Supplement
DIGITAL ROADBLOCKS: Fitness Guide
SpACE CLOSE: Dec. 17puBLICATION DATE: Jan. 22
tOP DOCtOrs
ADVERTISING: Weddings Resource Guide • Outdoor Living Healthcare Profiles • 5 Star Wealth Managers
DIGITAL ROADBLOCKS: The Ultimate Grilling Guide
SpACE CLOSE: Apr. 18puBLICATION DATE: May 21
Best Of HuDsOn VaLLeY • HV Home
ADVERTISING: Weddings Resource Guide • EducationWomen’s Health • BOHV Hall of FameBOHV Party Guide
SIGNATuRE EVENT: BOHV Party
DIGITAL ROADBLOCKS: Hudson Valley Halloween
SpACE CLOSE: Aug. 15puBLICATION DATE: Sep. 15
tHe DInInG Issue
ADVERTISING: Spring Home and Garden Best of Hudson Valley Hall of FameSpring Dining Guide • Medical Success Stories
DIGITAL ROADBLOCKS: The Ultimate Hudson Valley Parents Guide
SpACE CLOSE: Jan. 17puBLICATION DATE: Feb. 19
HOmeGrOWn HuDsOn VaLLeYHV Home
ADVERTISING: Summer Health • Beverage MapSummer Dining Guide
DIGITAL ROADBLOCKS: Guide to Summer in Saratoga
SpACE CLOSE: May 16puBLICATION DATE: Jun. 18
Best neW restaurants
ADVERTISING: Home and Garden Resource GuideCatering and Holiday Party PlanningHoliday Gift & Jewelry Guide • Dental ProfilesWinter Dining Guide
DIGITAL ROADBLOCKS: Thanksgiving Guide
SpACE CLOSE: Sep. 19puBLICATION DATE: Oct. 22
reaL estate • HV Home
ADVERTISING: Looking Younger • Preparing for CollegeWeddings, Parties, and Celebrations
DIGITAL ROADBLOCKS: Guide to Getting Your Best Garden
SpACE CLOSE: Feb. 14puBLICATION DATE: Mar. 19
tHe CatskILLs
ADVERTISING: Education • Weddings, Parties, and CelebrationsHealthcare Profiles
SIGNATuRE EVENT: Burger Bash
DIGITAL ROADBLOCKS: The Catskills
SpACE CLOSE: Jun. 13puBLICATION DATE: Jul. 16
HIstOrY
ADVERTISING: Guide to Cosmetic ProceduresEducation • Holiday Gift & Jewelry Guide
DIGITAL ROADBLOCKS: Guide to Winter Fun
SpACE CLOSE: Oct. 17puBLICATION DATE: Nov. 19
5
WHO READS US
Target $473 million in total discretionary spending power through Hudson Valley.
2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]
163,743Hudson Valley’s average pass-along readership
$Average Household Income:
$266,800Average Net Worth:
$1,607,000
79%Married
Average Age
6139%
Male 61%
Female
enGaGeDIn the last 12 months, Hudson Valley subscribers:
• 86% read every issue• 70% discussed what they read in the magazine• 40% attended an event featured in the magazine
DIners• 97% discussed the food coverage that they read in the magazine• 79% dined at a specific restaurant as a result of reading
Hudson Valley • 7 Average number of meals eaten out per month
HOme OWners• 97% own a home• $725,000 average value of primary residence• $419,000 median value of primary residence• 79% had a major remodeling job done in the past year
HeaLtH Care• 83% visited a dentist
eDuCateD & InfLuentIaL• 90% attended college• 70% graduated college• 37% obtained a graduate degree• 86% have a professional/managerial position• 38% own or co-own a business• 20% served on board of directors/trustee of a company
or organization
sHOPPers• 92% purchased women’s clothing• 86% purchased men’s clothing• 83% purchased fine wine
aCtIVe• 67% attended a concert, theater, or dance/ballet performance• 55% went to a museum• 45% attended a charity event• 43% attended a professional sporting event• 19% visited a spa
6
WHERE TO FIND USHudson Valley, a member of the City and Regional Magazine Association (CRMA), is the only city-regional magazine serving the seven counties of the Hudson River Valley region.
Hudson Valley’s circulation is comprised of our paid subscribers and newsstand sales. Copies are also distributed at fine area hotels, select doctor’s and dentist’s offices, sponsored
events, and other locations.
Adams Fairacre Farms
Alpine Garden Convenience
A&P Stores
Azka
Barnes & Noble
BJs Wholesale Club
Blooming Grove Pharmacy
Boiceville Supermarket IGA
Book Cove
Charrons Market
Chucks Store
Copake Pharmacy
Couisons News Room
Cumberland Farms
CVS Pharmacy
Dairy Plus Express
De Cicco Market
Dedricks Pharmacy
Drug Mart
E & G Enterprises
Food Bag
Friar Tuck Railroad Station
Getty Mart
Hamilton Airport Stock
Hannaford
Highbridge Magazines
High Street Soap
Hillsdale Supermarket IGA
Hudson News
Hu dson Valley Community College
Hudson Valley Emporium
Hurley Ridge Market
Inquiring Minds Bookstore
Koblins Pharmacy
Maronas Market IGA
MPC of Albany
Naifs Market
Northern Dutchess Pharmacy
Oblong Books & Music
Olives Country Store
Perks Market IGA
Pine Bush Pharmacy
Price Chopper Supermarket
Quick Check Food Store
Hudson Railroad Station
Rite Aid
Sam’s Club
Shoprite
Stationary Unlimited
Steger’s Paper Mill
Stewart’s Shop
Stop & Shop
Target
Terni
Tettas General Store
USMA Shoppette
Walgreens
Xtra Mart
A&P Store
Barnes & Noble
CVS Pharmacy
De Cicco Market
Hastings Stationers
Nick’s Corner Store
Pathmark Supermarket
Rite Aid
Save Mor Pharmacy
Steeger’s Paper Mill
Stop & Shop
Target
Walgreens
Womwrath’s
Barnes & Noble
Third Ave. Mags & Cards
Universal News
2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]
HuDSoN VAllEy rEgIoN WESTcHESTEr couNTy
NEW yorK cITy
8
OUR SPECS 2014
2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]
DImensIOns WIDtH HeIGHt
Trim Size 8 3/16” (8.187”) 10 7/8” (10.875”)
Bleed Size 8 7/16” (8.437”) 11 1/8” (11.125”)
Image Area (Full) 7” 10”
2/3 Vertical 4 5/8” (4.625”) 10”
1/2 Vertical 4 5/8” (4.625”) 7 3/8” (7.375”)
1/2 Horizontal 7” 4 7/8” (4.875”)
1/3 Square 4 5/8” (4.625”) 4 7/8” (4.875”)
1/3 Vertical 2 1/4” (2.25”) 10”
1/6 Horizontal 4 5/8” (4.625”) 2 1/4” (2.25”)
1/6 Vertical 2 1/4” (2.25”) 4 7/8” (4.875”)
1/12 2 1/4” (2.25”) 2 1/4” (2.25”)
Full Page(Non-Bleed)
Full Page(Bleed)
1/3Square
1/2Horizontal
1/3Vertical 2/3
Vertical
1/2Vertical
1/6Horizontal
Keep live matter 3/8” from trim edge on top, sides and bottom.Keep all printer’s marks outside of bleed area.For bleed allow 1/8” beyond all trim.
1/6Vertical
1/12Vertical
terms & GuIDeLInes
Frequency: Published monthly. On sale approximately the last week of the month prior to issue date.
Closing Dates: Generally about the 18th of the month two months prior to issue date, e.g. February 18th for the April issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.
Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser’s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them.
File Requirement: Preferred file format for camera-ready art is PDF/x-1a
Additional Services: • Online advertising on hvmag.com • Event Sponsorships • Creative Services • Reprints
Advertisements created by Hudson Valley will be charged a nominal fee. Please call for details.
All production charges will be billed to advertisers.
MIC
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POL
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DIGITAL OPPORTUNITIES
2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]
HVmaG.COm Our lively website offers a variety of interactive opportunities for the thousands of site visitors we attract. One of the more popular sections of the site is Eat & Drink, where visitors can check out the latest in dining, nightlife and events.
e-neWsLetter sPOnsOrsHIPBecome the exclusive sponsor of one of our editorial newsletters, The Hot Ticket and The Corner Table. You can dominate the entire newsletter with two stacked wide skyscraper ads, which will run down the right-hand side of the newsletter. $350 per issue; $300 per issue for 4 or more
OtHer WeB ratesSection Sponsorship Includes all web ads on any hvmag.com category section with the supporting resource and/or blog pages. Pricing determined by current section traffic levels, inquire with your sales representative.
Dedicated E-Blast $1,000
WeB resOurCe DIreCtOrY aDVertIsInGAll-Inclusive Bundle $2,000 per year: Includes a customized web page in the hvmag.com Online Resource Directory, the elements of a Lead Generation Bundle and HD business film, basic package. Please refer to film guidelines for video production specifics. $1,750 for Hudson Valley print advertising.
Lead Generation Package $1,500 per year: Includes a Customized Web Page so you can be included in the hvmag.com Online Resources Directory and also the creation of a Data Capture Page. On this page, you can link your Customized Web Page to a lead generation system. Post coupons, offers, or other enticements to build your internal marketing lists, as well as Social Networking plug-ins. $1,200 for Hudson Valley print advertising.
Entry Level, Customized $750 per year: Showcase your business in the Web Page hvmag.com Online Resource Directory. Includes one specific category and location placement. $500 for Hudson Valley print advertising.
Featured Listing $385 per year: An additional charge on any of the above packages. Take your listing to the next level of exposure. Appear at the top of the category of your choice and as the “featured business” throughout the section.
File Requirement: GIF or JPEG file at 40kb max, RGB at 72 pixels/inch. Indicate exact URL for link.
Half Page300 x 600
OnLIne rate
POSITION SIZE RATES
Header Banner 468x60 px $20 per 1,000 impressions
Leaderboard 728x90 px $20 per 1,000 impressions
Med. Rec. 300x250 px $20 per 1,000 impressions
Half Page 300x600 px $25 per 1,000 impressions
Skyscraper 160x600 px $10 per 1,000 impressions
Med. Rec.300 x 250
Header Banner
468 x 60
160x
600
160x
600
Leaderboard728 x 90
Skyscraper160 x 600
Facebook Fans
15,000+*
Twitter Followers
7,000+* *as of December 2013
10
2014 SIGNATURE EVENTS
2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]
MAYEXcEllENcE IN NurSINg AWArDSDate: May 6, 2014Time: 6:00 pm-9:00 pmLocation: The Grand ViewEstimated Attendance: 350 Hudson Valley Magazine’s Excellence in Nursing is a way to honor the area’s top nurses who have gone above and beyond the call of duty. Supervisors at healthcare facilities are invited to nominate nursing staff who they feel deserve special recognition for their service, dedication, and healing.
OCTOBERBEST oF HuDSoN VAllEy pArTyDate: October 2014Time: 5:30 pm-8:30 pmLocation: Poughkeepsie Grand HotelEstimated Attendance: 1,500 The annual Best of Hudson Valley® Party is a celebration of the region’s finest businesses, services, and eateries as voted by readers and editors. More than 1,500 guests gathered at the Poughkeepsie Grand Hotel for three hours of noshing, mingling, drinking, and dancing.
AUGUSTBurgEr AND BEEr BASHDate: August 2014Time: 6:00 pm-10:00 pmLocation: Shadows on the HudsonEstimated Attendance: 1,000 Hudson Valley Magazine’s Burger and Beer Bash is hosted at Shadows Marina on Poughkeepsie’s waterfront. Some of the Hudson Valley’s top restaurants grill up their signature sliders to guests, all looking to taste-test some of the Hudson Valley’s best burgers. Guests enjoy not only Burgers but refreshments, entertainment and prizes as well.
DECEMBERWoMEN IN BuSINESS luNcHEoNDate: December 2014Time: 11:30 am-2:00 pmLocation: TBDEstimated Attendance: 300 Hudson Valley Magazine will host its first Women in Business Luncheon. This is a sit-down luncheon, featuring a keynote speaker, will recognize the accomplishments of the women in the area.
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IN GOOD COMPANY
2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]
Hudson Valley is part of Today Media, which is known for award-winning regional magazines that reach more than 700,000 readers each month.
Additional specialty publications that focus on more specific topics — like Business, Weddings, Home & Garden, and Health & Wellness — provide an
extended reach and distribution to targeted special-interest audiences within our affluent demographic.
WESTcHESTErWestchester is a sophisticated monthly providing its affluent readership with the latest and most
exclusive information on living in tony Westchester County. Each issue offers an
exceptional combination of lively writing: lavish images; and authoritative coverage of the arts,
culture, style, restaurants, and more.
DElAWArE ToDAyDelaware Today is one of the oldest
independently owned City and Regional Magazines. Each month it provides insider
information about local lifestyle and leisure trends while taking a perceptive look at people
and issues in the First State.
914INc.914INC. is Westchester’s first business lifestyle magazine. With broad appeal, smart writing,
and stunning photography, this quarterly publication serves the county’s diverse and
wide-ranging business community with perceptive profiles and in-depth reporting on
local issues and trends.
MAIN lINE ToDAyWith top-notch writing, cutting-edge design
and stylish photography, Main Line Todayspecializes in covering the personalities, issues, and events that define Philadelphia’s stunning Main Line and western suburbs. Every month,
the magazine delivers a compelling mix of informative articles, in-depth profiles, and more.
WESTcHESTEr HoMEThis quarterly publication focuses on the
exclusive homes and gardens of New YorkState’s affluent Westchester County, reaching
residents who are passionate abouttheir homes and good design. Each issue also
features stories on original ways toentertain with style and elegance.
THE HuNTThe Hunt is a quarterly magazine focusing on
fine living in the beautiful BrandywineCreek area from southeastern Pennsylvania to
northern Delaware. Four times a year,the magazine celebrates the culture, history, people and unique style of the Brandywine
Valley and Philadelphia’s Main Line.
WESTcHESTEr/HuDSoN VAllEy WEDDINgS
Brides, grooms, and their families in Westches-ter County and the Hudson Valley region turn to Westchester/Hudson Valley Weddings for its
comprehensive coverage of wedding planning. This annual publication turns dreams into reality
with informative articles and extraordinary photography.
As members of the City and Regional Magazine Association (CRMA) and the American Society of Magazine Editors (ASME), Today Media magazines are fully committed to their advertisers by upholding the high standards of quality established by these organizations.
SOMETHING YOU ALWAYS LOOK FORWARD TO
2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected] communications
A division of
MAGAZINE