2013 JFMA Directory Color Gallery

Enjoy Fast andEasy Order Entry,Florist Selection andSending with theNEW Directory Online

Grow your SympathyBusiness with Our NEWSympathy Selection Guide

We are now oneof the LargestOrder SendingNetworks!

Our Order Volume Keeps Growing!NowMore than Ever, BloomNet Florists

Have Amazing Opportunities.

To purchase Gift & Gourmet products, contact us at 1-800-BloomNet(1-800-256-6663) or visit www.mybloomnet.net today!

with the Industry’s LargestGift & Gourmet Retail Programfor Florists!

Serve up Some Profits

• Flexible Retail Rack, Point-of-Sale,

Replenishment Chocolate Programs

• Widest selection of pre-made Gift & Gourmet

Baskets, Towers & Tins

• Keystone Pricing & Flexible Clearinghouse

payment plans

• Expand your Same Day Delivery &

Corporate Gifting Services

• Attract NEW customers with trusted & highly

respected consumer brands - Harry London,

1-800-Baskets, The Popcorn Factory

New Harry London Signature Rack 97737

I’m Just Wild About Harry LondonBN891G

Great Big Happy Birthday Sampler97875

Birthday Delight97791

NEW

BloomNet®

Products

Since 1922, Harry London has offered the finest hand-crafted chocolates. Today, Harry

London’s Best Selling Everyday and Signature Line of Chocolates are a winning combination

for retail sales! Best Selling Everyday Harry London Chocolates, now available through

BloomNet Products, include Buckeyes, Joys, Gourmet and Mini Chocolate Covered Pretzels,

as well as everyone’s favorite – $100 London Mint Gift Set. These wonderful confections

provide terrific sales options for cash & carry, add-on gifts and Gift Basket components!

5.5oz. Mini PretzelsMilk, dark, white and peanut butter pretzelsin handsome gabbled gift boxes.

Product SKU#:29970: Milk Chocolate Mini Pretzels29971: Dark Chocolate Mini Pretzels29972: White Confection Mini Pretzels29973: Milk Peanut Butter Pretzels NuggetsMSRP: $5.00Unit Price: $2.50Case Pack: 6Case Price: $15.00

A.

5.5oz. Everyday JoysIndividually wrapped Joys in a variety ofmouth watering flavors.

Product SKU#:29964: Cappuccino Biscotti Joys29965: Mint Cookie Joys29966: Milk Crispy Joys29967: Milk Pretzel Joys29968: White Pretzel Joys29969: Peanut Butter Crispy JoysMSRP: $5.00Unit Price: $2.50Case Pack: 6Case Price: $15.00

B.

BloomNet Products 2012h A r r y l o N d o N

Email [email protected] us at www.MyBloomNet.net

Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products4

best selling chocolatesharry londonfrom

A

NEW 12.25oz. HarryLondon Buckeyes TinIndividually wrappedBuckeyes made withcreamy peanut buttercoated in luscious milkchocolate in a gift tin.

Product SKU#: 29828MSRP: $12.00Unit Price: $4.65Case Pack: 12Case Price: $55.80

D. 8oz. Gourmet ChocolatePretzelsLarge gourmet pretzelsdrenched in rich, creamymilk chocolate andpresented in the perfectholiday box.

Product SKU#:29962:White ConfectionCovered Pretzels29961: Milk ChocolateCovered PretzelsMSRP: $10.00Unit Price: $3.90Case Pack: 12Case Price: $46.80

E. 13.5oz. London Mint $100 Bill Gift BoxCreamy mint and milk chocolate in anovelty $100 bill gift box.

Product SKU#: 29975MSRP: $12.00Unit Price: $5.92Case Pack: 12Case Price: $71.007oz London Mint $100 Bill Gift BoxProduct SKU#: 29976MSRP: $6.00Unit Price: $2.70Case Pack: 18Case Price: $48.60

F.5.5oz. Buckeyes Gift Box (not shown)Delicious peanut butter Buckeyes in ahandsome gift box for everydaygifting occasions.


C.

F.E.D.

B.

BloomNet ProductsVisit us at www.MyBloomNet.net today! 5

BloomNet Products 2012h A r r y l o N d o N

Harry London’s premium Signature Line of Chocolates is packaged in a sleek, sophisticated

package to offer a beautiful presentation. Hand-crafted by expert chocolatiers, Assorted

Chocolates are hand packed in a one of a kind tray and are available in three sizes. Individually

wrapped dark and milk chocolate Squares and Batons are created in a variety of delicious

flavors and provide flexible point of sale and gifting options. Flexible single product purchasing

and replenishment options at prices you can afford!

A. 14oz. harry london® Chocolates(Codified Add-on)


B. 2oz. AssortedGourmet Chocolates


C. NEW 5.5oz. EverydayGabled Box CollectionIndividually wrapped gourmetchocolate in a varietyof flavors in gables gift boxes.

Product SKU#:92796: London Mints92804: Soft Caramels92800: Raspberry Truffles92807: Peanut Butter Meltaways92811: French Vanilla Mochas92815: Hot Fudge TrufflesMSRP: $4.99Unit Price: $2.50Case Pack: 6Case Price: $15.00

d. 8oz. harry london® Chocolates(Codified Add-on)Product SKU#: 28909MSRP: $14.99Unit Price: $6.17Case Pack: 12Case Price: $74.00

A B

C d

P roduC T Ssweet



Co L L E C T I oN

d

The Everyday display rack is filled with some of Harry London’s best sellers and are a

delightful way for consumers to experience our wonderful variety of chocolates.The rack

is FrEE with the purchase of the inventory package of chocolates.The inventory package is

almost enough to fill the rackTWICE! Great value and great price.

everyday dIsPLay

Front

HA r ry LoNdoN

everydaydIsPLay rack

• (2) 14oz. Assorted Gourmet Chocolates• (2) 8oz. Assorted Gourmet Chocolates• (2) 2oz. Assorted Gourmet Chocolates• (1) 12.25oz. Buckeyes Tin• (2) 8oz. Milk Chocolate Gourmet Pretzels• (2) 8oz. White Confection Gourmet Pretzels• (1) 5.5oz. Buckeyes Box• (1) 13.5oz. London Mint Gift Box• (1) 7oz. London Mint Gift Box• (1) 5.5oz. London Mints• (2) 5.5oz. Raspberry Truffles• (2) 5.5oz. Soft Caramels• (2) 5.5oz. Peanut Butter Meltaways• (2) 5.5oz. French Vanilla Mochas• (2) 5.5oz. Hot Fudge TrufflesShips in multiple master cartons.

Back

I N C L ud E S

FREE DISPLAY - $442 VALUE!

Product SKU#: 97513Unit Price: $1,035.00

3 monthly installment payments of $345

Dimension 23”W x 79”H

MoVABlE rACK!

BloomNet ProductsVisit us at www.MyBloomNet.net today! 7

What’s the perfect complement to your shop’s beautiful fresh floral arrangements?

Our sophisticated gourmet gift baskets, of course. Designed to be affordable, easy-to-offer and profitable

for your business, our gourmet gift baskets arrive pre-made and start at just $29.99. They’re handcrafted

and filled with high-quality, world-class foods, and always reflect well on your store and make a great

impression on your customers and their friends and loved ones. Together, we can make your full-service

shop your customer’s first choice for

all their floral and gourmet gift

giving needs.

BloomNetGift &GourmetBASKET PROGRAM

BloomNet Products

1 8 0 0 B A S K E T S . C OM



Starbucks® Break TimeProduct SKU: 92433MSRP: $74.99Unit Price: $38.19Case Pack: 2Case Price: $70.99Used to Fulfill: 1-800-BASKETS®Starbucks® Break Time Gift Basket(PC # 94773)

Imperial Cherry Spa BasketProduct SKU: 97520MSRP: $59.99Unit Price: $31.25Case Pack: 2Case Price: $62.50Used to Fulfill: 1-800-BASKETS® Imperial Cherry SpaBasket (PC# 93155)

BloomNet Products 99BloomNet Products 9Visit us at www.MyBloomNet.net today!

D.

Soups OnProduct SKU: 97033MSRP: $39.98Unit Price: $21.99Case Pack: 2Case Price: $43.98Used to Fulfill: 1-800-BASKETS® Soups On (PC# 96043)

Here’s to your Birthday Gift BasketProduct SKU: 97790BNMSRP: $29.99Unit Price: $15.75Case Pack: 2Case Price: $31.50Used to Fulfill: 1-800-BASKETS® Here’s to yourBirthday Gift Basket (PC# 96713)

With Sympathy & Support Angel & Book BasketProduct SKU: 97034MSRP: $44.99Unit Price: $22.94Case Pack: 2Case Price: $45.88Used to Fulfill: 1-800-BASKETS® WithSympathy & Support Angel & Book Basket (PC# 96902)

Check Out our Everyday Assortment of Retail Gift Baskets Available at www.BloomNet.net

BloomNet Products

B A L L O O N S



At Napco, we pride ourselves on providing our customers

with the best possible shopping experience.

Now you can receive VIP treatment in our Showrooms,

from our Sales Representatives and now Online!

Don’t delay, visit www.napcoimports.comand experience the New Napco today!

Explore The NEWNapco Experience Today!

• Enhanced Image Gallery & Visual Merchandising Tools

• Easier Navigation & Distinctive Product Category Listings

• Expanded Search Functionality Allowing you to Find the Right Products Quickly

• Display & Merchandising Ideas through Vignettes and Video

• Order Confirmation & Order Tracking

• Receive VIP Advance Notice to Special Offers, Product Previews, Shows & More!

Features & Benefits

10

Drive more traffic, sales, and profits with the

Most–Recognizedand Best–SellingCandle Brand!

#1

2013 SPRING/SUMMER FRAGRANCES



BloomNet Productsy A N K E E C A N d l E

Fragrances for Spring/Summer 2013

As the early months of the year bring winter’s chill to much ofthe country, consumers will embrace these tropical fragrances tobrighten their homes and hearts. Offering high impact, decoratorcolors to grab attention and inspired by unique interpretations ofthe always popular beach scents, and unusual combinations of theexotic with the familiar, these fragrances will create exceptionalselling opportunities. Optimize your spring assortment and help yourcustomers come home to paradise.

With the hectic pace of life today, consumers will be lining up to bringhome these reminders of the simpler summer days of childhood.Inspired by the nostalgic appeal of playing in the backyard, going tosummer camp, enjoying homemade ice cream, and being surroundedby sweet blooms, these fragrances will trigger consumer demandto relive warm memories of childhood summers. Add them to yourassortment and celebrate hot summer sales.

Item Description Whol Cost SRP Qty

Large Classic Jar $14.00 $27.99 1Medium Classic Jar 12.50 24.99 1Small Classic Jar 5.50 10.99 3Large 2-Wick Tumbler 14.00 27.99 1Samplers® Votives 1.00 1.99 18Tarts® Wax Potpourri .97 1.99 24

Item Description Whol Cost SRP Qty

Large Classic Jar $14.00 $27.99 1Medium Classic Jar 12.50 24.99 1Small Classic Jar 5.50 10.99 3Large 2-Wick Tumbler 14.00 27.99 1Samplers® Votives 1.00 1.99 18Tarts® Wax Potpourri .97 1.99 24

Golden Sands™

Your private beachawaits, where time

pauses in soft breezesof soothing sandalwood,luminous orange flowerand warm tonka beans.

Summer WishA warm breeze of soft

flowers and fresh greenfields captures the sweetinnocence of childhoodsummer days playing in

the backyard.

Waikiki Melon™

Aloha! Wake up tothe sunny, sweet glowof exotic, juicy melonswith a touch of sweet

orange oil.

Summer Scoop™

Delicious memoriesof creamy, homemade

strawberry ice cream ona hot summer day.One scoop or two?

Turquoise Sky™

Calm, salty airwith hints of sea grassand musk, float gently

on ocean waves…off on an adventure

beneath a bright blue sky.

Campfire Treat™

The joys of camp….mesmerized by the fire,singing and laughing,

while toastingmarshmallows to rich,

gooey perfection!

Paradise Spice™

An exotic island treasure….perfectly ripe bananaand creamy vanilla,

unexpectedly spiced withprized cinnamon and cloves.

Honey BlossomThe beautiful blend offlower nectar, honey

musk, freesia and woodsmakes this both full

and delicate.

Black CoconutSunset in paradise …

rich coconut, cedarwoodand island blossoms

promise an evening ofluxurious tranquility.

Q1 new Q2 newAvailable 12/17/12 Available 2/18/13


R E C O M M E N D E D

Top 20S E L L I N G F R A G R A N C E S

spring and summerBahama Breeze™BeachWalk®

Black Coconut (new 12/17/12)

Fluffy Towels™Fresh Cut Roses

Golden Sands™(new 12/17/12)

Home Sweet Home®Honey Blossom (new 2/18/13)

Lilac BlossomsLovesMe, LovesMeNot™

Meadow ShowersMidnight Jasmine

MidSummer’s Night®Pineapple Cilantro

Pink Sands™Sage & Citrus

SummerWish (new 2/18/13)

Sun & Sand®Turquoise Sky™ (new 12/17/12)

Vanilla Cupcake

IN PROFITABILITY by a wide margin (40–50%).

IN CUSTOMER LOYALTY consumable productswith strong brand loyalty means high repeat sales!

IN MARKET SHARE we are the largest specialty brandedpremium scented candle in the US.

IN DEALER SUPPORT with merchandised fixtures,all ash fixtures, marketing tool kit, programs and incentives.

is the official

candle company of

BloomNet

BloomNet Products

YA N K E E C A N D L E



DISPLAY OPTIONSBest Selling Fragrance Program Space–Saving 2–Foot Hutch Package

Payment can be made in three monthly installments of $1019.46 each, and/orapplied to your BloomNet Clearinghouse Account. Subject to credit approval.


ItemDescription

WholCost

Fragrances xQuantity Each

TotalPcs

TotalCost

Large Classic Jar 14.00 20 x 4 80 1120.00

Medium Classic Jar 12.50 20 x 4 80 1000.00

Small Classic Jar 5.50 8 x 3 24 132.00

Regular Tumbler 8.00 20 x 2 40 320.00

Samplers® Votives 1.00 5 x 18 90 90.00

Tarts® Wax Potpourri 0.97 5 x 24 120 116.40

Scented Tea Lights (12/box) 5.00 6 x 2 12 60.00

Premium Reed Diffusers 11.00 5 x 4 20 220.00

Ash 4-Foot Hutch & Display Signage FREE!

4-Foot Hutch Package Grand Total: $3058.40

ItemDescription

WholCost


TotalPcs

TotalCost



Small Classic Jar 5.50 4 x 3 12 66.00


Scented Tea Lights 5.00 3 x 2 6 30.00


Tarts® Wax Potpourri .97 6 x 24 144 139.68

Jar Shade 9.50 n/a 2 19.00

Candle Tray 5.00 n/a 2 10.00

Votive Holder Hurricane 4.00 n/a 6 24.00

Tart Warmer 7.50 n/a 2 15.00

Ash 2-Foot Hutch & Display Signage FREE!

2-Foot Hutch Package Grand Total: $1589.18

FREE DISPLAY

& SHIPPING— a $635 valu

e —

(New customers only.)

FREE DISPLAY

& SHIPPING— a $365 valu

e —



DISPLAY OPTIONS2013 Spring Ash Combo 2013 Summer Ash Combo

*Free display fornew customers onlyAssortment fragrances vary from those pictured above.

Ask your representative for more details,or if you’d like to customize your assortment.


FREE DISPLAY& SHIPPING*— a $488 value —


ItemDescription

WholCost


TotalPcs

TotalCost




Perfect Pillar 10.00 4x4, 2 x3, 2 x2 26 260.00


Ash Combo Merchandiser Display Fixture FREE!

Ash Combo Package Grand Total: $1736.00

BloomNet Products




BLOOMNET PROGRAMTo Order, Call 1-800-322-2421 Ext. 553 | Fax Us at 904-520-4610 | www.bloomnet.com

Fragrance of the MonthThis well-established promotion consistently providesincreased floor traffic and sales, month after month

How the program works:1.) Choose the month(s) in which you would like to participate:

a. November and December are pre-planned Buy On onsumer promotions

b. January through August are pre-planned 25% Off consumer promotions

2.) Choose whether you would like to purchase 1, 2 or all 3 recommended fragrances.

3.) Choose the forms you wish to purchase at 15% off wholesale:

a. Large, Medium, and Small Classic Jars

b. Large and Regular Tumblers

c. Medium & Tall (available in select fragrances) Perfect Pillars™

d. Samplers® votives, Tarts® wax melts, scented tea lights

4.) Choose the level of your buy-in:

a. Starter

b. Intermediate

c. Advanced

d. 2-Foot Hutch

5.) Place your order for any of the available months and select your preferred ship dates.

Don’t forget your FOM marketing collateral (stickers and signage)!

$300 minimum buy-in per month required and cannot be combined with any other offer; 15% discount is taken on the totalpurchase after the minimum buy-in is achieved; orders cannot ship more than three months prior to the in-store program start date;only one replenishment order is allowed per month and must be submitted by the 10th of each month (example: January’s FOM canbe replenished once and must be received by January 10th); replenishment orders must ship ASAP.

Top 5 Reasons

to Participate in FO

M

1. BoostsAverag

e Transaction

2. Increases Volu

me

3. Offers Value

4. DrivesImpuls

e Purchases

5. Encourages Tr

ial of New

Fragrances and

Forms

Fragranceof theMonth

Certain restrictions may apply; appli

es to select candle product on

ly; see store fordetails.

FRAG

RA

NCEOFTHEM

ONTH

•YANKEE CANDLE

® •

Buy 1 Get 1Large Classic Jar........................ $27.99 $13.99Large 2-Wick Tumbler ............ 27.99 13.99MediumClassic Jar .................. 24.99 12.49Medium 2-Wick Tumbler ...... 24.99 12.49Perfect Pillar .............................. 19.99 9.99Regular Tumbler....................... 15.99 7.99Small Classic Jar........................ 10.99 5.49Scented Tea Lights (12 count)..... 9.99 4.99Samplers®Votive Candles ....... 1.99 .99Tarts®Wax Potpourri................ 1.99 .99

Higher price prevails. Discount applies to select, regularly-priced candle

product only andmay not be combined with any other discounts or coupons.

In-store purchases only.While supplies last. Certain restrictions may apply.

Fragrance of theMonth

Buy1, Get 1 50%Off

FRAG

RA

NCEOFTHEM

ONTH

•YANKEE CANDLE

® •

ACT NOW!If you are not already an Authorized YankeeCandle® Retailer, call our product specialistsat 1-800-322-2421 ext.553, or visit us atyankeecandle.com.

As an authorized Yankee Candle® retailer,you will receive:

• FREE Shipping on all orders over $300

• FREE Display on initial starter package (New customers only)

• 5% discount on initial starter package


NEW

after dark™ Enjoy an enchantedevening with this nocturnal mix ofnight air, garden herbs, rich woodsand musk.(Available in regular and crackling LumiWick™)

cinnamon scone Fresh-from-the-oven fabulous ... pinches of cinnamon,nutmeg, ginger, & brown sugar makethis scent feel baked with love.

crème brulee Savor the eveningwith this rich and creamy blend ofcaramelized sugar, maple and bourbon.(Available in regular and crackling LumiWick™)

denim™Comfortable and casual... this carefree mix of citrus, whiteflowers, cedarwood and musk is asrelaxed as a Saturday afternoon.(Available in regular and crackling LumiWick™)

emberlight™ Bask in the glow ...pine, charcoal and balsam combineto bring the warmth and comfortof the fireside home.(Available in regular and crackling LumiWick™)

NEW guavaA refreshing burst ofsunny tropical guava with hints ofcitrus zest.

ice crystal™ refresh, renew andrevitalize with this modern mix of mintleaf, eucalyptus, pine and cedar.

lavender chiffon™ Take amoment for yourself ... relax andunwind with this silky, smooth, lushlavender bouquet.(Available in regular and crackling LumiWick™)

NEW mandarin Sweet orange isspiced with a touch of cayenne fora uniquely stimulating experience.

petals Treat yourself to flowerswith this soft bouquet of sweet peas,berry blossoms and musk.

NEW promise Soft, dewy petalsof white tuberose and gardenia offera hopeful promise of things to come.

NEW seaglass™ Treasure thecalming notes of white tea andsandalwood misted with cool salt air.

NEW stargaze™Warm cedar,amber and musk create a fragrantglow against a clear night sky.(Available in regular and crackling LumiWick™)

NEW sugar flowerAn irresistiblyrich and artful combination ofpowdered sugar, pink creamand vanilla.

Comfortable. Fashionable. Distinctive.Experience the glow of our newestline featuring a wide LumiWick™

flame and contemporary style.

Whol PackItem Cost SRP Qty

Large Vase $14.00 $27.99 4Medium Vase 11.50 22.99 4Small Vase 5.50 10.99 4Reeds 11.00 21.99 4

Crackling LumiWick™

Large Vase $14.00 $27.99 4Medium Vase 11.50 22.99 4(NOTE: The small vase is not available in Crackling LumiWick™)



BloomNet Products


is the official

candle company of

BloomNet

Everyday Balloons

Powered by

b a l l o o n s

Email [email protected] us at www.Mybloomnet.net

Call us at 1-800-bloomnet (1-800-256-6663)BloomNet Products20

18” Foil Balloons

Best selling occasion, colors, designsand sentiments! Features Baby, Get Well,Happy Birthday, Love, Valentine’s Day,and Mother’s Day.

Occasions: Birthday, Get Well, LoveAnniversary, Baby

Case pack: 25Case Price: $16.25Unit Price $0.65Suggested Retail Price: $3.99

Case pack: 100Case Price: $65.00Unit Price: $0.65Suggested Retail Price: $3.99

18” Sentiment AssortmentsChoose from the largest selection of best selling foil balloon shapes & designs!

BloomNet Products

21BloomNet Products 21Visit us at www.MyBloomNet.net today!

Baby Marquee

Shape Mylar Balloon

Code: #92830Unit Price: $2.50Case Pack: 12Case Price: $30.00

includes:6 Baby Girl Marquee Shape6 Baby Boy Marquee Shape

Mixed Sentiment

Mylar Balloon

Assortment


includes:3 Tiny Bundle Rattle Shape,3 Thank You Burst Shape,3 Bumble Bee Shape3 Chatterbox Orange Flower Shape

Big White Birthday

Cake Shape

Mylar Balloon


22

The floral industry is all about building relationships. We’ve worked with theother major competitive wire services, and choose BloomNet as our exclusivewire service provider. Here’s why...

Bob Tucker and Bill Bobulinski, owners ofMiss Daisy’s Flowers & Gifts, Leesburg, FL

Cost SavingProcurement costs are lower by leveraging Napco, PalletizedGlassware, Yankee Candle, Chocolates, Balloons, and GiftBasket programs.

Profitable FulfillmentNo other Wire Service provides detailed order projections,small case packs, or multiple container uses to reduceinventory exposure.

Innovative Marketing Servicesaffordable selection guides, professional custom printmaterials and online advertising through Wedding Wirebring new customers into our shop.

Education, Networking & Industry SupportWe continually expand our knowledge and learn fromfellow florists by reading Floriology, attending Fresh Forumsand courses at the new Floriology Institute.

BloomNet is a friend to the florist and helps our business thrive!

Build customer

relationships first,

do business second.

BloomNet stands behind

those words and that’s

why we stand

behind BloomNet

“

“

BloomNet isOur Wire

Serviceof Choice

22

BloomNet®

Services

Make arrangements togrow your business• Premier, industry accredited floral education center.• Expand artistic design skills, stay on top of the most recenttrends, enhance best business practices.• Wide range of courses and forums to support anyschedule and budget.• Pathway to state and national certification including AIFD.• VIP access to Napco Showroom, new product previewsand discounts.

Enroll at the Floriology Institute and create new opportunities for success.Learn the latest and most innovative design techniques. Increase networkingpossibilities. Build confidence,make new friends. And much more!

RAVIN WILLISBOULEVARD EAST FLOWERS& GIFTS, NEW JERSEY

“ I really enjoyed the course.I learned a lot of techniquesthat I do not use everydayand learned how to applythe different techniquesmore efficiently in myarrangement.”

24

For More Information about the Floriology Institute, contact us atwww.mybloomnet.net/floriologyinstitute.html or call 1-800-BloomNet (1-800-256-6663)

Education is the key to our success2013 SCHEDULE OF EVENTS & WEBINAR SERIES

Date Course Name1/15 Valentine’s Day Boot Camp 3.0

1/19 Napco Winter Fresh Forum®

1/20-1/24 5-Day Principles & Elements ofDesign with Jackie Lacey

3/5 Corsage Boot Camp: proms,weddings and more

3/10-3/14 5-Day Sympathy of Todaywith Jackie Lacey

Date Course Name4/7-4/9 3-Day Modern Twist on

Everyday Design with Donald Yim

4/16 Mother’s Day Boot Camp 3.0

5/19-5/23 5-Day Competition/Certification andPortfolio Skills with Jackie Lacey

5/21 Fresh, New Design with JudithBlacklock from London

6/17 Marketing 101: drive more businessto your store

Scan this code withyour smartphone to

register today.

Jacksonville, FL

INSPIRATION

EXPRESSION

BEST PRACTICES

INNOVATION

COMMUNITY

Approved Pathway Provider

OURMISSION

Our mission is to establish the premier, industry accredited educational servicesfor the floral industry, to build a foundation for excellence, support bestpractices, and enable innovative approaches in floral design and retail businesspractices that allow florists to reach their full potential and allow their customersto recapture the joy and expression of the language of flowers.

Education is thefoundation & key to success:

FLORIOLOGY® INSTITUTE

As an industry we must continue to

embrace new innovations, to continue

to learn about our customers demands

and to provide them with the quality

fresh floral gifts that earned their trust

and allowed our profession the distinct title of

“floral artisans”.

As a best-in-class wire service provider, BloomNet feels

strongly that it is our responsibility to help educate

florists on best practices, reinforce principles and

elements of floral design, and stay abreast of the latest

trends to allow you to always remain top of mind with

your customers.

We believe floral education is the backbone of our

industry and is the reason BloomNet is incredibly

proud to open the doors to our new education

center, the Floriology Institute.

Our new state of the art facility brings together the best

talent in floral design and business instructors. We’ve

developed courses and training tools that provide

retail Florists the ability to build a solid

foundation in floral design, expand your floral

and business knowledge with advanced courses,

and provide a pathway to continue to extend

your education through state and national

education certification programs.

What’s more, the Floriology® Institute is located

at our Napco Showroom in Jacksonville, FL

to provide you with access to the latest,

most affordable on-trend products

to help you grow you

business. These are

incredibly exciting

times for BloomNet

Florists, other

professional florists

and our Industry!

We couldn’t be more

thrilled to have the

opportunity to help

you grow, to prosper,

and succeed.

BloomNet Services

F L O R I O L O G Y ® I N S T I T U T E

Call us at 1-800-BloomNet (1-800-256-6663)or email us at: [email protected] BloomNet Services

27BloomNet ServicesVisit us at www.MyBloomNet.net today!

F L O R I O L O G Y ® I N S T I T U T E

CoursEs,ELEctivES& FOrumS

floriology® Institute offers a wide range of education courses, electives and forums tosupport your schedule and budget! Whether you’re a new florist just entering the industry, looking to

reinforce and expand your design skills, or seeking an education testing pathway for state and national Certification

programs, our flexible curriculums will fit your education needs. Florists can choose to attend a full week of courses or

select from 2-3 days courses, with add-on options for advanced 1 day hands-on classes, electives, and business forums.

COURSES

Design Courses

• Advanced Wedding and Party & Events• Contemporary/High-Style/European Design• Advanced Sympathy• Principles and Elements of Design• Visual Merchandising• Certification Testing

BENEFITS

• Industry Publication Discounts• Professional Photography• Online Tutorial & Video How-To’s• Napco Showroom Discounts

SAlES & MArkETINg

• local Store Marketing• Website/SEO• Social Media• Customer Service• Corporate Sales Strategies• Funeral Directors• Wedding Consultations

BuSINESS OPErATIONS

• Business Best Practices & Profitability• leveraging Point of Sale

Floriology® institute7800 Bayberry roadJacksonville, Florida 32256Toll Free - 1-800-BloomNet(1-800-256-6663)[email protected]

Located inJACKSONVILLE

Located just minutes from the Jacksonville, FL airport. Our staff will

assist you with all travel transportation and event services. Hotel rates

starting a $69.00, include continental breakfast, and complimentary

transportation to the Floriology® Institute.

BloomNet® Floriology Institute GainsAIFD PATHWAY PROVIDERDESIGN EDUCATION CERTIFICATION

FOR IMMEDIATE RELEASE – Carle Place, New York, January 4, 2012 –The American Institute of Floral Designers (AIFD) has approved the BloomNet® Floriology Institute as an AIFDProfessional Floral Design Evaluation (PFDE) Pathway Provider. BloomNet is the floral industry’s preferred wireservice provider and one-stop destination for innovative products and best-in-class services.

The BloomNet Floriology Institute, located in Jacksonville, Florida, offers a wide range ofcourses, electives and forums to reinforce and expand the floral design skills of Florists aswell as enhance their business practices. As an approved AIFD PFDE Pathway Provider,Floriology Institute provides the educational curriculum and testing Florists need toachieve the status of Certified Floral Designer (CFD) and also become an AccreditedMember of the American Institute of Floral Designers.

“Education is the backbone of the floral industry and the foundation for success as a retailFlorist. By continually embracing new design techniques and staying ahead of the latesttrends through ongoing education, Florists are better able to express their talents as floralartisans and create the finest and most exciting fresh floral gifts,” said Mark Nance, AAF,President of BloomNet. “We are honored that Floriology Institute has been named as an AIFDPFDE Pathway Provider, furthering BloomNet’s commitment to helping Florists grow their businesses.”

The Floriology Institute has announced its 2012 Design Course schedule, which commences January 23, 2012and continues through August 1, 2012. Course instructors include the industry’s most talented, experienced andknowledgeable floral design experts. Courses feature creative, hands-on exploration of innovative floral designtechniques and principles in a state-of-the-art learning environment.

Floriology Institute tuition for BloomNet members for a 3-day design course is $449.99 and $549.99 fornon-members. Payments can be split into 3 month payments on BloomNet clearinghouse statement or paid bya major credit card. Tuition for a 5-day design course is $749.99 for BloomNet members and $849.99 fornon-members. Payments can be split into 6 month payments on BloomNet clearinghouse statement. Allreturning students receive a 25% off discount. Scholarships to attend courses at Floriology Institute are availablethrough state associations.

For more information about Floriology Institute or to register, please call (516) 237-7973 or [email protected]. Visit www.mybloomnet.net/floriologyinstitute for a full schedule of courses.

Approved Pathway Provider

Call us at 1-800-BloomNet (1-800-256-6663)or email us at: [email protected] BloomNet Technologies

Increase your Shop’sProfitability with theHIGHEST REBATEin the Industry!

BLOOMNET’S REBATE PROGRAM

• NoMinimumOrder Requirement on Outgoing Orders Per Month• NoMinimum Dollar Amount Per Month To Qualify• NoMonthly Cap on Total Number of Outgoing Orders• No International Retrans Fee When SendingThrough BloomNet

$3.00 Per OrderWith 1-19 OrdersSent Per Month

$5.00 Per OrderFor 20 Orders or More

Sent Per Month From Order #1

INCREASE HOLIDAY FLORIST TO FLORIST ORDERS!The NEW BloomNet Selection Guide & Workroom Manualwith over 250 BloomNet Essentials images & recipes toincrease your retail sales & wire orders!

Workroom Manual

f flwers

tm- essentials

expressionsof flow

erstm- essentials

of

SSENTIALSETM

INNOVATIONIN EDUCATION

for the NextGeneration ofFloral Designers!

FOLLOWUS ON

FloriologyMagazineFresh Ideas from leadingIndustry experts

Floriology InstituteState-of-the-Art Facility,AIFD Approved PathwayProvider, Support forcompetition and NationalCertification

NapcoEducational VideosLatest Trends, Designsand Shapes in containersand glassware

For more info: www.mybloomnet.net orcall 1-800-BloomNet (1-800-256-6663)Scan for Floriology Institute course schedule

30

GROW YOURWedding Business

BloomNet’sWedding Wire™ program reaches 6 million brides each month with a customizable

online store front, flexible advertising packages, and affordable pricing with exclusive discounts

for BloomNet Professional Florists!

• Leads: Receive FREE leads from engagedcouples in your local area.

• Online Revie�s: Easily compile andpromote those positive wedding reviewson your homepage.

• For�ms: Participate in wedding blogs toshare ideas, experiences and helpful advice.

• Even�s & Deals: Showcase your events& deals to attract potential clients.

• Online is ��ere ��e ac�ion is: 77% ofcouples plan their wedding online.

• Direc� Connec�: Bride’s will have directaccess to the florist’s website, image galleryand contact information.

• Fas�es� Gro�ing Ne��or�.

• 6 Million Visi�ors Per Mon��.

Manage all your advertising acrossnumerous sites all in one place

Adver�ise: SAVE 25% OFFall adver�ising pac�ages.

31BloomNet Services

Visit http://wedding.bloomnet.net andclick “call your local representative”

To learn more about the BloomNet Florist Quality Care Program, contact us today.Visit www.bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663).

Consider the bar raised

FloristQu

ality Care ProgramWe’re taking the customer experience to awhole new level, encouraging the sharingof innovative ideas and best practicesamong Professional Retail Florists.

• Developed by Florists for Florists.

• Stringent standards and guidelines.

• Continually monitored and reviewed.• Ensures 100% customer satisfactionfor all Florist-to-Florist transactions.

• Offers unparalled support services.

• Increases customer loyalty, repeatbusiness and profit potential!

In�rod�cing ��e BloomNe�Floris� Q�ali�� Care Program

32

InAssociation With

VEHICLE WRAPPROGRAM

34 BloomNet Services

BloomNet ServicesV E H I C L E W R A P S

Visit http://wrap.bloomnet.netOr Call 1-877-345-SPOT (1-877-345-7768)

DID yOu kNOw?• Vehicle signage garners over 8 million impressions in a 12 month period.*

• 92% of people notice and read graphics on wrapped vehicles.*

DRIVE LOCAL SALESHere is your opportunity to market your local retail floral location 24 hours a day! BloomNetin association with The Color Spot is offering this exclusive Vehicle Wrap Program to our networkof professional florists. All you have to do is select a wrap, have it installed and keep on delivering.Visual communication is key in brand identity and driving local sales, no additional marketing effortis required, it’s that easy!

Marketing your shop the simple way! Select a vehicle wrap and personalize the wrap with your shop logo,website, phone, address and slogan. Once a wrap is designed and proofed, The Color Spot will contacta local certified installer on your behalf and installation arrangements will be coordinated.From purchase to install, the entire process takes approximately two weeks.

whAt IS thE BLOOMNEt VEhICLE wRAP PROGRAM?A BloomNet vehicle wrap consists of a graphic design (produced and developed by The Color Spot), whichis then printed on state of the art 3M vinyl with 3M gloss laminate. Once the wrap has been produced it isapplied or “wrapped” on your vehicle. The application is so precise it is often mistaken for a custom paint job.

*Source-Traffic Audit Bureau

VEhICLE wRAPS Drive yOuRBuSINESS IN thE RIGht DIRECtION

OVerVieW

hOwMANy DESIGNS CAN IChOOSE FROM?Choose from multiple designs. For an additional$500, allow Color Spot to create a completelycustom design for you. For details pleasevisit http://wrap.bloomnet.net

hOw DO yOuwRAP A VEhICLE?The vinyl is accurately arranged and applied tothe vehicle. The actual process is extremely precise,and overseen by a talented Color Spot professional.

IF My COMPANy INFO ChANGES,CAN It BE ChANGED ON thEwRAP?Our designers work with you throughout theprocess to ensure that the message conveyed in thedesign is accurate and appropriately reflects that ofthe company and product.

wILL I GEt A PROOF BEFORE thEwRAP IS PRINtED?Yes, there is a proofing process where you willapprove or make changes before moving intoprinting production.

hOw IS MywRAP PRINtED?Color Spot’s large format printers are fitted withstate of the art ink systems insuring the best colorschemes and resolution available in the industry.They have carefully chosen premium 3M material,which has been time tested and proven as beingthe industry best for use in vehicle wraps.

whAt SIZE wRAP FItS My VEhICLE?To choose the correct product, please read theitem descriptions on http://wrap.bloomnet.net.If you cannot easily decide which product to select,please call The Color Spot at 1-877-345-SPOTfor additional assistance.

*Price does not include 7% finance charge and applicable sales tax.

GRAPhICS Q&A

hOw CAN I PAy FOR thE wRAP?Apply 12 monthly installments to your BloomNet ClearinghouseAccount, or apply the full amount to a credit card. For example, if yourwrap cost $2,100, we will bill you $175 for each of the next 12 months.*

hOwMuCh DOES INStALLAtION COSt?Installation is already included in the price.

whO INStALLS MywRAP?Color Spot has a nation-wide network of certified wrap installers. Theywill select an installer in your local area, and schedule your install.

hOw LONG DOES It tAkE tOwRAP My VEhICLE?A typical install is complete in 1-2 days, depending on the size of thevehicle and the intricacy of the bodywork. Time estimates are givento all clients prior to beginning the printing and installation process.

DO I NEED tOwRAP thE ROOF OF My VEhICLE?If you have a tall vehicle like a van or box truck, we would not suggestit because no one will see it. However with smaller vehicles it iscompletely up to you, but we suggest wrapping it if it’s visible.

ARE wRAPS APPLIED tO thE wINDOwS?Yes, but only rear side and rear windows. Window wraps are printedon a special perforated vinyl that allows the driver to see through.

wILL thE wRAP DAMAGE My PAINt?No, a vehicle wrap, when applied and removed correctly, will notdamage your car’s OEM paint. In fact, it protects it by preventingUV light from reaching the paint.

hOw LONGwILL A wRAP LASt?Color Spot offers a performance guarantee of 3 years. Please be sureto hand wash wrap and be sure to never use a pressure washer.Commercial car washes will damage your wrap.

INStALLAtION Q&A

35BloomNet Services

Visit http://wrap.bloomnet.netOr Call 1-877-345-SPOT (1-877-345-7768)

faq

Outfit Your Staff and Shop withCustom Apparel and Supplies

BloomNet Services

Z A G W E A R

Visit http://apparel.bloomnet.netor Call 1-800-366-4924 x36936 BloomNet Services

Visit our Online Store forUniform and Shop Supplies

http://apparel.bloomnet.net

37BloomNet Services

Visit http://apparel.bloomnet.netor Call 1-800-366-4924 x369

Our Program Includes:• User-friendly online ordering• Superior customer service• Customization (shop name & logo)• Quality brand name apparel (uniform

quality available – wrinkle free)

Uniforms:• Shirt• Aprons• Name badge

• Hat• Jacket• Sweatshirt

Shop Supplies:• Gift Bags• Pens• Flexi Vases

• Magnets• Door Mats• Calendars

Preferred Pricing forBloomNet Florists

• Preferred pricing for BloomNetFlorists

• Diverse product and color mix• Apply to your Clearinghouse

account

BloomNet®

Technologies

Technology MadeSimple

Directory OnlineFast and easy order entry, florist selection and sending

Business Management SystemFloral industry’s most innovative point of sale solution

Hosted WebsitesFeature-rich solutions for connecting with customers

Credit Card ProcessingCost effective, secure and reliable

Technology Advisory CouncilProviding Valuable BMS input

BloomNet EssentialBest-in-class software guiding everyday operations for BloomNet Florists

Single PlatformBloomNet’s Webmarketing Program

More productivity means more profits. With BloomNet’s state-of-the-art Business

Management System and its easy-to-use software you can get more done in less time

– increasing efficiencies and reducing operating expenses. Best of all, this intuitive,

comprehensive and web-based point of sale solution gives you the freedom to be a

creative floral artisan, allowing you to concentrate on growing your business instead

of thinking about your technology.

Focus on your customers, not your software.

• Designed by florists...for florists.

• Easy sing�e-order entry screen.

• Fu��y integrated with B�oomNet Essentia� and B�oomNet Hosted Websites...enab�es you to provide seam�ess best-in-c�ass customer service for a�� your orders.

One system does it all.

• Captures orders, verifies addresses for de�iveries, routes orders for drivers, tracks sa�es tax, printsprofessiona� enc�osure card messages, and much more.

• Provides increased visibi�ity into your business intuitive pre-configured reports...e�iminating thetime-consuming manua� tracking of information.

• Frequent software enhancements to meet your growing business needs.

• Designed to make you independent of your wire service.

Everything you need, for less than you expect.

• Affordab�e pay-as-you-go pricing with flexib�e month�y payments.

• No �ong term contracts.

• At as �ow as $150 per month, the system costs �ess than $0.94 an hour, enab�ing your most productiveemp�oyees to focus on what they do best.

BloomNet BusinessManagement System

BloomNet Technologies

Email: [email protected], Call 1-800-BloomNet (1-800-256-6663)40 BloomNet Technologies

41BloomNet TechnologiesVisit us at www.MyBloomNet.net today!

Point of Sale

• Quick Order Entry & Management (Cash & Carry, De�ivery, Outwire)

• Customer Receipt and Super Ticket with Enc�osure Card

• Rea�-time Credit Card Processing

• Comp�ete Product Cata�og (inc�uding 1-800-FlOWERS.COM®and B�oomNet Se�ection Guide co��ections, and yourown shop-specific gifts and arrangements)

• Robust Customer Database

Order Management

• Order Modification (Edit, Cance�, Reject)

• Integration with B�oomNet Wire Service

• Integration with B�oomNet Hosted Websites

• Abi�ity to enter inbound orders from wire services other than B�oomNet

Business Management

• Work Queues (To Be Designed, Awaiting De�ivery, Out For De�ivery)

• De�ivery and Trip Routing

Financial

• Integrated Credit Card Processing a��ows for automatic adjustments and additions against the transaction

• Automated tax ca�cu�ation and reporting

• Cash F�ow ana�ysis (incorporating wire service ru�es and percentages)

• Automated Tax Ca�cu�ation

• Custom Promotion Codes

FEATURES AT A GLANCE

Save money and enhance your bottom line. Relieve the workload

burden of managing credit card transactions. And relax, knowing

your customers’ credit purchases are being processed with the

highest security and reliability. BloomNet’s Credit Card Processing

offering is the low-cost solution that delivers tangible benefits to your

business every day.

BloomNet CreditCard Processing

Exceptional service, simple pricing. Clear advantages.

• Integrates directly with the BloomNet Business Management System and BloomNet HostedWebsites for automatic real-time processing.

• Service provided by a third party. Unlike competitive providers, BloomNet does not have visibilityinto your shop’s credit card processing and clearing.

• Wholesale rates.

• Separate credit card and BloomNet Clearinghouse statements.

• Affordable equipment leasing and purchase.

• No upfront fees.

• PCI Compliant

• We are an authorized reseller.

• Competitive pricing for all your technology hardware needs.

• Apply hardware purchases directly to your Clearinghouse Statement!

42


HardwareProcurement

Email: [email protected], Call 1-800-BloomNet (1-800-256-6663)

S

HAPPY ANNIVERSARY MARIANNELOVE, PAUL

We’ve made communicating with other BloomNet Florists a seamless experience. And now, BloomNet Essential

technology is even better. Manage each of your BloomNet orders more effectively. Run your business more

efficiently. Boost your sales, productivity and profits immediately – all with one web-based application that’s as

advanced as it is user-friendly.

BloomNet Essential

Powerful technology, at your fingertips.

• Send and receive floral wire orders and messages instantly and electronically.

• Submit Report of Incoming Orders electronically.

• Automatic printing of BloomNet orders and messages.

• Utilize “Quick Links” to access commonly used websites such as BloomNet Products and Napco.

• Enjoy automatic updates to the software without interruptions to your business.

Self-service capabilities to make your life easier.

• Access Clearinghouse Statements online.

• View Design Resource Guides, Floral Selection Guides, recipes and product images online.

• Zip code management.

• Self suspension.

Enhance customer service with enclosure cards.

• Save time, reduce labor costs by solving a repetitive and manual task.

• No spelling errors, easy to read.

• Professional presentation reinforces branding with your shop name, addressand phone number on every order.

• Flexible, perforated format.

• Available at www.bloomnet.net

Visit us at www.MyBloomNet.net today! 43

The industry’s first and most advanced digital Directory. Fast, easy to use and loaded with features to give your

shop a competitive advantage. In addition to being an indispensable tool to increase your sales and profits

through advertising, BloomNet’s Directory Online gives you the ability to enter orders, select fulfilling florists and

send orders – all in one. What’s more, you’ll have the confidence in knowing you’re selecting the best qualified

florists to fulfill your orders.

BloomNetDirectory Online

The perfect complement to your business.

• Designed by F�orists for F�orists.

• Advanced search options to find the right florist to fu�fi�� your outbound order.

• Provides instant information about distance to recipient, avai�abi�ity for de�ivery dateand avai�abi�ity by product codification and minimums.

• F�orist ratings to ensure the most professiona� florists receive your business.

• Convenient�y send orders via B�oomNet Essentia� and B�oomNet Business Management System.

More features, more benefits.

• Dynamic Search returns on�y the florists that meet your customized search criteria.

• Refine Search �ets you find exact�y what you need...for examp�e, search by faci�ity type (hospita�s, funera� &nursing homes), minimum pricing and product codification.

• Fu��-co�or Ads and co�or-coded �istings increase your visibi�ity and increase inbound orders.

• Updates to your Ads and �istings are comp�eted in days, not weeks.

• With B�oomNet F�orist-to-F�orist sending on the rise, there’s no better time to advertise.

44




Compete more effectively with online floral retailers. Grow your business by giving

it more exposure. Fulfill local orders online. Plus, offer customers the ability to send

floral orders anywhere in the U.S. through your own e-commerce site. With BloomNet

HostedWebsites, you can increase average order value and boost profits with orders

coming directly to you through your website. And by utilizing our targeted online

marketing services, you’ll better engage your customers while we do the work of

managing your website design and email campaigns.

BloomNetHosted Websites

It’s a new floral landscape. Seize the opportunities.

• Expand your marketing reach to mi��ions of potentia� web visitors.

• Enhance customer re�ationships.

• Improve service, gain repeat business.

A complete website solution.

• Easy, affordab�e. Powerfu�.

• Dozens of professiona��y designed temp�ates inc�uding seasona� and ho�iday themes...change your storewebsite design quick�y and easi�y.

• Simp�e, user-friend�y website administration.

• Pre-�oaded with more than 250 product images and descriptions.

• Optimized for search engines.

• Customized banner ads to promote your shop.

• Create promotiona� codes, offer on�ine specia�s and site-wide discounts.

• Free ho�iday emai� campaigns sent to your registered customers or a third party emai� �ist you provide.

• McAfee secure. B�oomNet Hosted Websites are tested and certified dai�y to protect against identity theft,viruses, spyware and other on�ine threats.

Increase your visibility with Locate My Florist.

• On�ine porta� (locateMyF�orist.com) enab�es consumers to search and �ocate B�oomNet F�orists nationwide.

• Customers find you on the web, and connect with you �oca��y

• Increases your visibi�ity to customers wor�d-wide.


46


The BloomNet Technologies team is excited to announce a newly created Technology Advisory Council

consisting of five BloomNet Florists. This advisory council will be used to advise on the further development of

the BloomNet Business Management System while providing valuable input on what florist needs are in a fully

integrated POS system.The Council Members consist of a variety of florist, encompassing a broad perspective of

our florist members.

The council which meets quarterly to discuss enhancements and features for BMS is comprised of Council

members who will provide valuable information for all aspects of the floral community. From small town florist,

event florists, High volume florists, Cash and Carry and Delivery florists, and Florists from all over the nation,

the Council’s main function is to provide input and recommendations on upcoming and existing projects, daily

functions, new products/services, and/or concerns that they may have with BMS.

Overall, the council and its members have helped BloomNet create a new avenue of learning. BloomNet will

take the feedback received and use that in the future development of the Business Management System, making

BloomNet software even more florist friendly.

NEW! TechnologyAdvisory Council

Council Members

• Jaime Cas�ellanos - Conroys North Hollywood - - Franchise

• Rebecca Cross - Earth Art Florist

• L�nn Sear - Blooming Dales

• Bill Bob�lins�i - Miss Daisys

• Ric� Davidson - Country GardensMore features, more benefits.


What Florists are saying about BloomNet Technologies

I fell in love with BloomNet's Essential Enclosure Card Solution. It saves my staff time and

I don't have to be concerned with handwriting issues. Best of all I love having the two

perforated halves, its so easy to use!

Paul O'Connell, owner of World of Flowers,East Northport NY

“ “

Thanks to the BloomNet Business Management System, the delivery trip sheets are much

more organized now, which means we don’t have to spend additional time on routing

and confirming trip sheets like we used to. I was able to get all of my drivers on the sheets

to easily track their trips. And once they come back to the store, I can easily find the trip

number which makes confirmations a lot faster!

Jaime Castellanos, Owner of Conroy’s North Hollywood,North Hollywood, CA

““

The BloomNet Business Management system is so easy! With website management, product orders,

wire-outs, shop-to-shop communication, order notes history, house account payments, and credit card

processing, we love it all! Using the BloomNet Business Management System has eliminated so many of

the extra steps we used to take each night before closing. And our accountant loves the daily reports.

Everyone at BloomNet has been right there helping us the whole time, and showing our team all of the

new features that the BloomNet Business Management System has to offer.

Rebecca Cross, Owner of Earth Art Florist,Granbury, TX

“

In Their Own Words...“

For further information about SinglePlatform visit bloomnet.singleplatform.comor email us at [email protected].

Introducing BloomNet’s Web Marketing Programpowered by

SinglePlatform. It’s yet another way BloomNet is powering-up your profit potential.

DISCOVER THE POWEROF YOURDIGITAL STOREFRONT.

Did You Know? When researching products or services in their local area, over 90%of consumers now use online media. And 60% want more than just contact information*.

They want details.

HOWDO YOU TURN TODAY’S CONSUMERS INTO CUSTOMERS?BLOOMNETMAKES IT EASY.

Get discovered and grow yourbusiness!

BloomNet handles the setup and shares yourshop info, featured products, photos, specialevents, and more.

SinglePlatform publishes this informationacross the web, expanding your storefrontto millions and providing the detailspotential customers are looking for.

*BIA/Kelsey Research Group

48

49

The BloomNet Teamat a Glance

BloomNet ServicesC O L O R S P O T

50BloomNet TechnologiesVisit us at www.MyBloomNet.net today!Call us at 1-800-BloomNet (1-800-256-6663)

or email us at: [email protected] BloomNet

BloomNet Team

BloomNet Senior Sales TeamGino MarottaDirector, National Sales

Contact Information:Telephone: 518-866-9778Email: [email protected]

Tony TantilloRegional Vice President -Region 2


Brent EgglestonRegional Vice President -Region 1


YourMarket Area Consultant ensures thatall BloomNet Florists meet our stringentqualifications by personally inspecting everyflower shop. Enjoy the benefits of having theindustry’s most experienced staff working foryou and your shop, while serving you withQuality, Value and Service.

Chuck YearickRegional Vice President -National Accounts


Monica VaccariRegional Vice President -Premier


Dave MellinRegional Vice President -Technology Sales


51Visit us at www.MyBloomNet.net today! BloomNet

Market Area Consultants > Western Region


Brent EgglestonRegional Vice President - Region 1


Dane LoveOK, TX (N)

[email protected]

Donna SpauldingTX (S)

[email protected]

Ben FerroCA (S), HI

[email protected]

Perry WinslowAZ, NM, NV, UT

[email protected]

Richard BenvenisteCA (N)

[email protected]

Jackie HarrellAL, MS, LA

[email protected]

David ShipeKY, TN, AR

[email protected]

Shelli ShepplerWA, OR, AK, ID

[email protected]

Adam ColbertIL, MO

[email protected]

Market Area Consultants > Eastern Region

Tony TantilloRegional Vice President -Region 2



Kristin MuellerPA E, DE, NJ

[email protected]

Russell BelsheFL S, PR

[email protected]

Bill JacobsonNC, SC

[email protected]

Doug CrescimannoFL (N), GA

[email protected]

Keith BockVA, MD

[email protected]

BloomNet ServicesC O L O R S P O T

BloomNet Team

Call us at 1-800-BloomNet (1-800-256-6663)or email us at: [email protected] BloomNet

Ken VorieNY C, NY W, PA W

[email protected]

David BookMN, WI, IA

[email protected]

Michael StephensIN, MI

[email protected]


BloomNet Product & Directory Sales Specialist TeamMeet the BloomNet Product Team: For any questions reguarding BloomNet Products, Napco Products orYankee Candle please call on one of our professional salespersons at 1-800-322-2421!

Maneula ArevaloBloomNet Product

Consultant1-800-322-2421 Ext. [email protected]

Jim AlbertSales Manager

1-800-322-2411 [email protected]

Rebekah CrawfordBloomNet Product

Consultant

1-800-322-2421 Ext. [email protected]

Kelly WaltersYankee Candle

Specialist


Veronica JorcinDirectory Advertising Sales

Specialist


Jordan MaretBloomNet Product

Consultant


Bob LeonardDirectory Advertising Sales

Specialist


Jeff LebergeDirectory Advertising Sales

Specialist


Charlene JordanDirectory Advertising Sales

Specialist


Micah GussowDirectory Advertising Sales

Specialist


Meet the BloomNet Directory Sales Specialists: For any questions reguarding Directory Advertising pleasecall on one of our professional salespersons at 1-800-322-2421!

Ashley McManamanYankee Candle

Specialist


Jessie FairclothBloomNet Product

Consultant1-800-322-2421 Ext. [email protected]

54BloomNet TechnologiesVisit us at www.MyBloomNet.net today!Call us at 1-800-BloomNet (1-800-256-6663)

or email us at: [email protected] BloomNet

Ted NelsonVP Products & Services

[email protected]

Fred RussellDirector, Publications

[email protected]

Vinnie McVeighSenior VP Operations

[email protected]

Lisa CarmichaelVP, Marketing & NewBusiness Development

[email protected]

Gregg CanigianiSenior Manager, Credit

& Collections

[email protected]

Marc GrzeskowiakVP of Technology

[email protected]

BloomNet Senior Management TeamMark Nance, AAFPresident


Gino MarottaDirector, National Sales

[email protected]

John LedwithDirector, ProductManagement

[email protected]

BloomNet Team


BloomNet Management Team

Cindy Brookman - ManagerMarket Area Specialist

[email protected]

Jeff AltadonnaManager, Florist

Relations

[email protected]

Les ChodockRetention Specialist

[email protected]

Dave DobbinsBusiness Analyst

[email protected]

James McCannManager,

Products & Services

[email protected]

Greg HaddadTechnology Sales Consultant

[email protected]

Laurin LaderouteMarketing Manager

[email protected]

Tom ConwayMarket Area Specialist

[email protected]

Kervin DalencourManager, Customer

Service

[email protected]

Doug Parks - Manager,Training, Industry Relations

[email protected]

John SnavleyMarket Area Specialist

MT, ND, SD

[email protected]

Richard SquillaroManager, Planning,

Operations & Logistics

[email protected]

Jayla LoveTechnology Sales

Consultant

[email protected]

Nicole GandiniMarketing Coordinator

[email protected]

Don’t Delay! To place your order, visit www.bloomnet.netor call us at 1-800-BloomNet (1-800-256-6663).

Grow your Sympathy Business with Professional Marketing Toolspowered by BloomNet

Collections - 15 separate color sections, includ-ing sympathy for the home & plant collections.

Arrangements - Over 125 fresh new individualsympathy arrangements.

Latest trends - Featuring both contemporary &traditional designs based on consumer demand.

Florist Friendly - Designs utilize the mostcommonly used floral varieties & can be re-createdwith ease by your designers!

Marketing - Leverage professional tools tomarket to funeral directors & customers bothin person & online.

Affordable - Most affordable Tributes SelectionGuide in the Industry -starting at ONLY $49.99*!

1-800-FLOWERS.COM® Sympathy Collection is now available as aBloomNet expressions of flowers selection guide insert

Sympathy Collection Insert ONLY $49.99*Sympathy Collection Insert & Stand Alone Binder $59.99*

of -tributesSympathy Selection Guide

*Prices exclude shipping, taxes & applicable service charges.

56

Documents

2013 JFMA Directory Color Gallery