`2013 Listing Presentation iPad-Tablet-Mobile Version

7/28/2019 `2013 Listing Presentation iPad-Tablet-Mobile Version

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Marketing Market InfoPricing

Your Home

Chosing an

AgentMisc

Preparing

Your HomeFAQ

kwNobody Moves the Market Like Keller |Williams

The Process

NOW the Largest RealEstate Franchise in the US


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2Sign Listing

Agreement

3Place The Sign

in Yard!

4I Instantly Start Marketing your

Home

1 Market Research

5Schedule Open

House6

Receive

Showings7

I follow up with Clients and

Realtors on Showings received

and gain feedback8

Review feedback with

you and see how its

going!


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9 Receive Offers 10 Counteroffer ifneeded!11 ContractAccepted!!

12 Receive Earnest Money

13Inspection!! &

Appraisal14

Choose

Closing

Company!

15Assemble

Paper Work!16The Closing !!!

In house title option!
http://partners-title.com/


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REALTOR.com

Facts That Matter

Visitors on REALTOR.com

stay longer than on other

comparable sites. They take

another look at a property

and really comb through

the details

Visitors on REALTOR.com

also come back more

often than on any other

comparable site

Where more home buyers and sellers view more listings than anywhere else.That means your home has more chances to be seen and ultimately purchased.

Most Viewed


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Each month, REALTOR.com attracts more than 13.7

million visits per month* from consumers interested

in buying a home. No other real estate site even

comes close to that number. The most comprehensive

national collection of homes for sale, REALTOR.comis the powerful site of its kind, is No. 1 in page views,

No. 1 in time spent searching and your No. 1 online

sales tool, and its getting stronger all the time. Nearly

14 million people dont visit a Web site by accident. It

takes a great deal of work, as REALTOR.com is

increasing awareness and driving traffic with its public

awareness campaignsInitiatives include providing locally-themed real estate

statistics and Top 10 lists to print, TV and Internet

media outlets in cities both big and small, as well as

investing capital to ensure that REALTOR.com listings

show up higher in online search engines that those of

the competition.

Thats

287,000,000Minutes in

January!


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Realtor.com is the

industrys most engaging

real estate search site.*

More Minutes

More Visits

More Pages Viewed


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Your Home

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More buyers = better chance of

finding one that is willing to meet

your terms, price and desired

closing date

90%

Home Buyers And Sellers

90% of home buyers and

sellers use the internet to

search for their home1

Reach the widest audience

of potential buyers

More buyers = better chance

of finding one that is willingto meet your terms, price

and desired closing date

Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012

Importance of internet home search


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How will I showcase your

home to the most buyers?

I will help your home

rise to the top of the search,

above other homes, by

adding more photos.


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How will I showcase your

home to the most buyers?

I place my cell phone

number at multiple points to

increase buyer calls

for your property.


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The Process


Realtor.comtracking

report shows how manybuyers are looking at your

home.


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Brokerage

Websites

National

Portals

Realtor.comSearch

Engines

Social

Media

With KWLS I will get the lead and that is best for you since I will know the

most about the property and be able to sell it better than anyone else!


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Source: National Association of REALTORS

Internet Real estateagent

Yard sign Open house Printnewspaper

advertisement

Home book ormagazine

Home builder Relocationcompany

Television Billboard

90% 88%

53%

45%

27%

18%17%

4% 4% 4%

88% 88%

55%

45%

30%

19%

16%

3%5%

2012 2011


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2002: Internetsurpassed print ads

2004: More buyers found their home oninternet than from signs

2009: The internet is THREE TIMESas powerful as signs

HOW BUYERS FOUND THEIR HOMEHOW BUYERS FOUND THEIR HOME


90%2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Internet 42%

Print Ads 1%

Signs 10%


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Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)



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MLS Real estate agentwebsite

REALTOR.com Real estatecompany website

Other website withreal estate listings

For-sale-by-ownerwebsite

Newspaperwebsite

Real estatemagazine website

Social networking Video hostingwebsites

54%

51%47%

39%27%

13%

6%4%

1% 1%

We have invested extra money in all

the top websites used for home

searches to make sure you have

maximum exposure of your listing to

buyers

MLS

REALTOR.com

Agentwebsite

Cowebsite

Other


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79%

83%

82%

85%

84%

85%

84%

85%

88%

87%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

13% 14% 14% 13% 12% 12% 13% 11% 9% 10%7%3% 3% 2% 3% 2% 2% 3% 3% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Sold home using an agent FSBO Other Sold to home Buyer

Source: National Association of REALTORS2012


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Sold home using an agentDirectly from builder or

builders agent

Directly from the

previous owner

67%

75%77% 77% 77%

79%81%

77%

83%

89%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

15% 14% 12% 12% 13% 12% 10% 8% 6% 7%

15%9% 9% 9% 9% 7% 6% 5% 5% 4%

2012


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(In Millions)Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.


89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4.4

7.1

4.6

4.3 4.3

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

1865

2157 22262352 2314 2433

2181

1611

18621727

14811594

4.7

2012

1922

2012


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If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, whichis approximately 18% above where we are today.


2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

3.93%

8.41%

5.24% 4.48%2.35%

3.95%

(1.86%)(3.25%)

(6.85%)

1.04%0.00%

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

5.9%

2.9%

5.5%

2.7% 3.4%4.0% 3.1%

4.8% 5.2% 5.4% 3.8% 4.3%6.3% 7.0%

7.5% 8.3%

12.2%

1.3%

(1.8%)

(9.8%)

(12.5%)

0.6%

(2.7%)

6.3%

2.69%


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Source: National Association of REALTORSSource: National Association of REALTORS

Mortgage rates hit a record low for the year 2012 at 3.66%.

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

10.3%10.1%9.3%

8.4%

7.3%

8.4%7.9% 7.8% 7.6%

6.9%7.4%

8.1%

7.0%

6.5% 5.8% 5.8% 5.9% 6.4% 6.3% 6.0%5.0% 4.7% 4.5% 3.7

2012


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Properly priced, you will have the possibility of

many more buyers competing for your property.

Asking Price Comparedto Market Value

Percentage of Potential Buyerswho will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%


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To get your home sold for the most money in the least time, we have to price it in the market.


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`

Activity

1 2 3 4 5 6 7

1 Timing is extremely important in the real estate market!

3 It has the greatest opportunity to sell when it is new on the market!

2 A property attracts the most activity from the real estate community and potential buyers when it is first listed

Weeks


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Pricing it Right off the bat would increase

your result of selling it at or above market

value vs. selling it below Market Value

after you lose the new listing traffic new

listing appeal!!

If you want to be competitive.

The buying market has a short attention span.

Pricing your home right the first time is key.

Proper pricing attracts buyers.

An overpriced house will not sell.

We want to generate offers before the market moves on to newer

listings.


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Agent Productivity

KW: 17.8%

NAR: 9.2%

INCREASE IN UNITS CLOSEDU.S. | END OF YEAR 2012


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Preparing Your Home for Sale

Cleanliness

Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not

adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars

more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must

be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers

do!

Showtime

When your home is being shown, please do the following:

Keep all lights on

Keep all drapes and shutters open

Keep all doors unlocked

Leave soft music playing

Take a short excursion with your children and pets

Let the buyer be at ease and let the agents do their job

Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.

Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate

office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us

useful information to use in marketing your home.

Paint & CarpetPaint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your

house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual

color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more

money than you have to replace carpet. They don't. They simply buy elsewhere.

Curb Appeal

Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are

trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.

Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.


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F.A.Q.


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Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will

bring their own agents to see your home. Most buyers prefer only their own agents be present when

evaluating a prospective new home.

What if another agent tells us they can get us more for the house?

Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior to

recommending an asking price for your home. I will explain how I arrived at the price, but ultimately

the decision is up to you. I will offer my professional opinion on how the market will

value your home.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and open

houses. A large part of a home's appeal involves staging, which is everything from furniture

placement to home fragrance. I will advise you on how to stage your home well, giving you easy

tips and quick fixes to maximize your home's appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you've

accepted an offer, I will guide you through the entire closing process and ensure everything


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Receiving Offers

Presentation of Offers

When an offer is generated on your home, you can expect the following from us:

1. Present the offer to you personally.

2. Have the cooperating agent share the buyers qualifications.

3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what

they are asking for.

4. Discuss all offers with you in private, after listening to the other agents input.

We will give you as much information as possible regarding:1. Current market and finance activity.

2. Other sales to date.

3. Competition.

4. Agent comments.

Negotiating the Sale

When purchase contracts are negotiated, you will be kept informed every step of the way.

Other items to expect during the selling process:

1. Establish and explain guidelines prior to presentation.

2. Present all offers to youas quickly as possible.

3. Review the contract with you.

4. Keep you up to date on current market activity, which may affect the strength of the offer.

5. Ensure that all parties in all transactions are treated fairly and with honest consideration.

6. Make certain that there is compliance with disclosure laws and ordinances.


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ALL HANDS ON DECKRising to the Top in Todays Market!

Documents

`2013 Listing Presentation iPad-Tablet-Mobile Version