Embed Size (px)
Citation preview
Your Sales Contact
Nina Nourian∙ [email protected]
1 Rue de Stockholm, Paris, 75008 FRANCE
Reach the U.S. & International Trade Community through FITA
2013 Media Kit
Introductions FITA.org, the official website of FITA - the Federation of International Trade Associations, is a leading portal to trade leads, country profiles, trade events, market information, and business resources that inform and promote international trade.
Our members include 450 international trade associations in the USA, Canada, and Mexico that represent more than and 450,000 linked companies and individuals engaged in global commerce and dedicated to the promotion of international trade, import-export, international logistics management, international finance and more.
FITA’s innovative Monthly eNewsletter, Really Useful Sites for International Trade Professionals, enjoys growing popularity with a worldwide audience of 60,000 subscribers. In addition, FITA houses vast resources for international trade knowledge through the over 8,000 links to export/import
related websites.
Banner Advertising
•Run Of Site Top Banner
•Homepage Button Banner
Emailing Solutions
• Edm campaign to 60,000 Subscribers
• Edm campaign to 450+ Associations
E-Newsletter Advertising
•Banner Advertising
•Advertorial
Overview of Advertising Services
Media Kit 2013
Banks
Port Authorities
Global Corporations
International Trade Brokers
Exports & Importers
Shipping Companies and Airlines
Insurance Underwriters & Brokers
Custom Brokers and Freight Forwarders
Federal, State, and Local governments
Our Audience
Our Services
Fita ranked in TOP organic search results for International Trade on Google
65% traffic increase to Fita in Q4 of 2012
75% traffic results from Direct Traffic or Referring Site
Every visitor returns 1.92 times during the month
65% visitors originate from the Unites States | 35% outside
750,000 visits/ per year
2 million page visits/ per year
65,000 unique visits a month
150,000 page views a month
Key Metrics
Key Figures
Why Advertise with FITA
Our Clients
Option 1: Banner Advertising
Top Placement Banner Run-of-site, top banners receive unique and premium placement at the top of the home page benefitting from the greatest visibility.
$2,500 per quarter
Small Button Banners Run-of-site, button banner ads receive prime placement in the top four positions within the right column.
$1,050 per quarter
Take advantage of FITA.org being one of Google’s top 10 websites in an organic search for keywords ‘International Trade’ with a banner ad.
Medium Button Banner Run-of-site, top banners receive unique and premium placement at the top of the home page benefitting from the greatest visibility.
$1,500 per quarter
Media Kit 2013
Medium Button Banner
Top Placement Banner
Small Button Banner
E-Direct Mailing to 60,000 Fita Subscribers Gain direct access to a loyal pool of readers interested in international trade!
Your email message will be distributed to 60,000 opt-in subscribers of our monthly newsletter, Really Useful Sites for International Trade Professionals.
Campaign Overview
Content can be designed in HTML by you and supplied to us for distribution
We send you reporting and statistics one week after distributor including the emails of click-throughs
A concluding tag notice of conformance to the CANSPAM Act with an opportunity to opt-out of future email advertising is included
$2,500 per mailing
Example eDM:
Option 2: Emailing Solutions
E-Direct Mailing to 450 + Associations Member Choose a target audience of 1,000 decision makers in international trade with an electronic direct mail specifically to our 450+member associations:
World Trade Centers and Councils International Trade Associations Chambers of Commerce International Logistics focused Associations International Trade Support Associations Exporter Support Associations Professional Associations
$500 per mailing
Media Kit 2013
Tap the credibility and loyalty FITA enjoys from
60,000 subscribers with an advertorial or banner ad in Fita’s monthly e-Newsletter, Really Useful Sites for International Trade Professionals.
Each issue features:
Profiles four to five websites useful for international trade
A few sites to enliven your business day
One international job opportunity with a link to the FITA Career headquarters
Advertorial • 200 word brief article or description of company profile
• 3 direct links to your site
$600 per mailing
Banner in Newsletter • Feature your banner add or logo under a featured Article
• 3 direct links to your site
$800 per mailing
Option 3: FITA’S Monthly e-Newsletter
Example advertorial:
Media Kit 2013
Your Advertorial Here
Your Banner Ad Here
Appear as a sponsor at the
Top of the Newsletter
Specs & Rates
Banner Advertising
Top Placement Banner
• Ad Size: 470x50 pixels| File Size:<100k| Format: PNG,JPG,GIF • Animation accepted • Link directly to your website
$2,500 per quarter
Medium Button Banner
• Ad Size: 180 x 150 pixels| File Size: < 40K| Format: Format: PNG,JPG,GIF • Animation accepted • Link directly to your website
$1, 500 per quarter
Small Button Banner
• Ad Size: 120 x 60 pixels| File Size: < 15K | Format: PNG,JPG,GIF • Animation accepted • Link directly to your website
$1,050 per quarter
Emaling Solutions
Fita’s 60,000 Subscribrs
• Ad Format: HTML or Text – specified by client | Animation accepted •FITA routes the EDM for you – •FITA provides email addresses of all click-thrus
$2,500 per mailing
Fita’s 450+ Associations
• Ad Format: HTML or Text – specified by client • FITA routes the EDM for you • FITA provides email addresses of all click-thrus
$500 per mailing
FITA’S Monthly e-Newsletters
Banner Ad
•Ad Size: 470x50 pixels| File Size:<100k | Format: GIF | Animation accepted May include up to 3 direct links your website | 1 direct link at the top $500 per issue
Advertorial
• Ad Size: 200 words • May include up to 3 direct links your website | 1 direct link at the top • FITA provides email addresses of all click-thrus
$500 per issue
Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment due upon reservation.
For more information and questions contact us.
Your Sales Contact Nina Nourian : Office Line: +33 1 42 56 41 60 |Email: [email protected]
