2013 Media Kit

• Get Connected with FE&S page2

• The FE&S Audience page3

• Quality Content pages4-5

• Editorial Calendar & Departments pages6-7

• Online Opportunities page8

• Online Rates & Specifications page9

• Print Rates & Specifications page10

• Dealer of the Year & Industry Awardspage11

• FE&S Contacts page12

www.fesmag.com

April 2012

Distribution Giants page 28

Meet Our 2012 Top Achievers page 38

SODO KITCHEN at Starbucks Headquarters page 71

www.fesmag.com

August 2012

DSR of the YearMORGAN TUCKER

M. Tucker/Singer NY LLCNew York, N.Y.

fes1208_cvr.indd 1 7/23/12 2:18 PM

www.fesmag.com

February 2012

Replacing Equipment page 30

Green Disposables page 58

2012

Tabletop Performance

Awardspage 18

www.fesmag.com

January 2012

Casual Dining’s Future page 18

Revit and Foodservice page 24

Faciility Design Project of the Month

CAFÉ 1910 & KITCHEN at Swedish/Issaquah

Medical Centerpage 39

www.fesmag.com

July 2012

College & UniversityFoodservice INNOVATORS

Chain Profile: WingstopSpotlight onIce Cream & Yogurt Shops

fes1207_cvr.indd 1 6/19/12 8:44 AM

www.fesmag.com

October 2012

Fashion Forward

Trends in Tabletop

page 18

2

get connected with FE&S

Sellingfoodserviceequipment&suppliesisallaboutmakingconnections.AndFE&Shasplayeda

keyroleinconnectingtheindustryforoversixdecades.In2013FE&Swillcelebrateits65thanniversary–andwe’veneverbeenstronger!•FE&Sdeliversmoreoriginalcontenteach monththananyotherE&Spublication, withouraward-winningeditorial perceivedastheunbiasedthought- leaderoftheE&Sindustry.•Ourcirculationconnectsyoutothemost importantgroupofpeopleinfluencing thepurchasedecisionsforequipment andsupplies–multi-unitoperators, consultantsanddealers.•FE&Scontinuestobetheleaderfor innovation,deliveringitsmessageacross multipleplatforms–print,digitalandthe iPad.Ourcompleteportfolioofproducts providesadvertisersmoreaccesstothe E&Smarketthananyothermagazine.•Advertisersarelongfamiliarwiththe strongpackageofadded-valueservices FE&Sprovides–adreadershipandmarket research,bonusdistributionnearlyevery monthandsalesleads,tonameafew.

We’ve got you covered.In PrintReach59,800readersandE&Sdecision-makerseachmonth–readerswhoturntoFE&Sbecauseit’satrustedsource.Ourin-deptharticlesgivereadersthedatatheyseektomakebetterE&Srecommendationsandpurchases.AndourspecialsupplementsonHealthcareFoodserviceandCollege&UniversityFoodserviceshedadditionalfocusedattentionontwokeysegmentsintoday’smarket.

OnlineReach45,000+emailnewslettersubscribers,tensofthousandsofuniquevisitorspermonthtofesmag.com,highlyengagedwebcastparticipants,andourgrowingaudiencethatdownloadsFE&Sviaoursecond-generationiPadapp.

In PersonTheFE&SDealeroftheYear&IndustryAwardseventbringsyouface-to-facewithE&Sdecision-makers.

www.fesmag.com

June 2012

2012Hall of Fame

David StaffordStafford-Smith

Kalamazoo, Mich.

fes1206_cvr.indd 1 5/21/12 12:01 PM

A SUPPLEMENT TO FOODSERVICE EQUIPMENT & SUPPLIES

Foodservice Equipment & Supplies JUNE 2012 1

HEALTHCARES P O T L I G H T O N

Facility Design: Elmhurst Memorial Healthcare p12

Q&A with UCSF’s Den Henroid p8

FOODSERVICE

A special supplement to the June issue of Foodservice Equipment & Supplies

HeathcareSup2012_cvr.indd 1 5/16/12 12:06 PM

www.fesmag.com

September 2012

New Orleans

RESTAURANTR’EVOLUTION

Facility Design Project of the Month

fes1209_cvr.indd 2 8/22/12 1:02 PM

www.fesmag.com

February 2012

Replacing Equipment page 30

Green Disposables page 58

2012

Tabletop

PerformanceAwards

page 18

www.fesmag.com

July 2012

College & UniversityFoodservice INNOVATORS

Chain Profile: WingstopSpotlight onIce Cream & Yogurt Shopsfes1207_cvr.indd 1

6/19/12 8:44 AM

3

the FE&S audienceThechannelcontinuestoevolve,reachingouttocustomersinnewways.Dealersarelaunchingonlinestores.Multi-unitoperatorshavebecomemoresavvybuyersandareinvolvedatincreasedlevelsinpurchasedecisions.Consultantsareforgingnewrelationships.Butevenasthechannelevolves,FE&Sstaysinstepwithcirculationandmarkettrends.

• FE&SreachesMOREdealersanddistributorsthan anyotherfoodservicemagazine.TraditionaldealersandbroadlinedistributorsareattheheartoftheE&Sindustry.Besureyourproductistopofmindamongandrepresentedbythisimportantarmofthechannel.• FE&SreachesMOREfacilitydesignconsultantsthan anyotherfoodservicemagazine.Consultantssetthespecandinfluenceproductselectionacrossthousandsofprojectseachyear.MaximizeyourreachacrossthisvitalsegmentbyadvertisinginFE&S.• Andmulti-unitoperatorsnowmakeup50% ofouraudience.YouradvertisinginFE&Sreachesthosewhobuyandspecifyequipmentandsuppliesforchainsandothermulti-unitcommercialandnon-commercialoperations.

targeted audience delivers broad reachFE&Sdeliversapowerfulcirculationthatletsadvertisersreachallthekeysegmentsofthemarketplace.

Reach Your Full Sales Potential with FE&SFE&Sisheretohelpyoureachyourfullsalespotential.Asa65year-oldfranchisewe’vegottheaudienceandexpertisetobeyourintegratedmarketingpartner.Whetheryouwanttobuildbrandawareness,enhancecustomerrelationships,generatesalesleads,orlaunchanewproduct,wecandevelopacustomizedintegratedmarketingprogramtogetthejobdone.

Sources Used by Operators for e&S information

70 Percent of FE&S subscribers that use trade magazines for product research

48 Percent of FE&S subscribers that use trade publication websites for product research

34 Percent of FE&S subscribers that use ads in trade publications for product research

17 Percent of FE&S subscribers that use trade magazine e-Newsletters for product research

FE&S Circulation

39%FE&SDealers/

BroadlineDistributors(withE&S)

1.2%

ServiceAgenciesandOthersAlignedwithIndustry

50.6%Foodservice

Operators(Multi-unit

Commercialandnon-

commercial)

6.6%FoodserviceConsultants

2.6%OthersAlliedtoField

Source:June2012,BPAstatement

MarketsservedbyFE&Ssubscribers

(Source:Readex,March2012)

Full-MenuRestaurants

Limited-Menu

Restaurants

Hotels/Motels

Healthcare

Schools

Caterers

Bars/Taverns

Colleges&Universities

Supermarket/

Deli/Bakery

C-stores

ContractFeeders

Military

65.3%

51.2%

49.1%

47.1%

46.3%

45.5%

45.0%

43.5%

33.3%

32.9%

29.5%

25.6%

4

quality content

Onthefollowingpagesyouwillfindthe2013EditorialCalendarforFE&S.Itisfilledwithwhat

readersandadvertisershavecometoexpect–coverageoftheissuesandopportunitiesfacingtheindustry,andtheinnovationsandinnovatorsleadingthecharge.E&Sdecision-makersturntoFE&S tolearnaboutinnovations,outstandingfacilitydesign,cuttingedgeequipmentandsuppliesandefficientoperations.AndFE&S deliversaqualityexperienceacrossallplatforms.

FE&S Readers are engagedFE&Ssubscribersnotonlyreadthemagazinebuttheyareactivelyengagedandhaveastrongaffinityforthecontentandthebrand.

52

95

59,800

Average number of minutes subscribers spend reading each issue of FE&S.

Percent of FE&S subscribers that have taken some type of positive action in the past 12 months as a result of seeing an ad in the magazine.

Average number of E&S professionals who read each issue of FE&S.

(Source:Readex,March2012)

ActionsTakenasaResultofReadingAdinFE&S Magazine

(Source:Readex,March2012)

Discussedadwithothers

Filedadfor

futurereference

Visitedadvertiser’swebsite

Passedadalongtoothers

Recommendeda

product/service

Contacteddealer,supplieror

representative

Purchased/orderedaproduct/service

Contactedadvertiser

insomeotherway

58%

51%

52%

42%

34%

24%

20%

16%

5

FE&S’s editorial is not only recognized as the best editorial by its readers, but by the publishing community itself.In2012FE&Swasrecognizedasawinnerofeightawardsofexcellencefromtwodifferentpublishingindustrycompetitions.

TheTradeAssociationBusinessPeriodicalsInternational(TABPI)presentedFE&Swiththreeofits2012TabbieAwards,including: BestUseofSocialMedia–NationalGoldAward

BestOpeningSpread–SilverfortheJune2011article“HallofFame, TomSchrackSr.,Hockenbergs”

BestCover–HonorableMentionforOctober2011“ClassicMeets Modern:HowBrasserieJoBecameParisClub”

TheTabbiesisaninternationalawardscompetitionamongtrade,association,andbusinessmagazines.Thisyear’scompetitiondrewnearly500entries,withnominationscomingfromtheU.S.,Canada,theU.K.,Australia,NewZealand,theUnitedArabEmirates,France,India,SingaporeandSouthAfrica.

AndtheAmericanSocietyofBusinessPressEditors(ASBPE)recognizedFE&SforbothitseditorialanddesignexcellenceinthefollowingAzbeecategories:

NationalAward-OpeningPage/Spread–Photo TitleofEntry:June2011HallofFamearticle-TomSchrackSr. ofHockenbergs

Midwest-SouthRegionalAward-IndividualProfile TitleofEntry:June2011HallofFamearticle-TomSchrackSr. ofHockenbergs

Midwest-SouthRegionalAward-OrganizationalProfile TitleofEntry:ChainProfile–Denny’sCafé

Midwest-SouthRegionalAward-FeatureArticle–Design TitleofEntry:“ClassicMeetsModern-HowBrasserieJoBecame ParisClub”

Midwest-SouthRegionalAward-RegularDepartment TitleofEntry:FacilityDesignoftheMonthFeature

ASBPE’s2012AzbeeAwardsofExcellenceprogramisahighlycompetitivenationalawardcompetitionthatcomparesthebestworkofnational,regionalandlocalmagazines,newsletters,anddigitalmedia—Websites,enewsletters,digitalmagazinesandblogsacrossthecountry.

FACT: In 2012, FE&S delivered more than twice the editorial content as any other foodservice E&S magazine.

“Very interactive use of social media tools. Content tone suits the audience perfectly. The content is quirky, the interaction shows audience is engaged and the use of social media platforms to drive the content in traditional media platforms is inspiring.”

(Judging comments)

t

“The spread has personality and it makes you smile when you look at it. The type treatment is wonderful! Nice layout!”

(Judging comments)

t

6

2013 editorial calendar

For65years,FE&Shasbeentheeditorialleaderinthefoodserviceindustry.It’sthemust-readsource

thatdeliversoriginal,thought-provoking,qualitycontentforfoodserviceprofessionalsresponsibleforspecifyingandpurchasingequipmentandsupplies.Ourreaderswantfact-basedinformation,insightandanalysisfromatrustedsource.Andthat’swhatFE&Sdeliverseachmonth.Takealookatthebreadthoftopicsonthisyear’seditorialcalendarandyouwillseewhyE&SprofessionalselectFE&Sastheir#1E&Smagazine(ReadexResearch).Betteryet,pickupanissueofFE&Sandseeforyourself.TheaffinitydevelopedwithitsreadersmakesFE&Sthepreferredmarketingpartnerforyourintegratedmarketingsolutions.

JanUaRY Ad close: 12/3/12

Materials: 12/7/12

The Kitchen of the Future Update: The impact of healthcare legislation on foodservice Non-Commercial Mexican Restaurants Rotisseries Case Study Special Section: Future Foodservice Leaders NAFEM Show Distribution

FebRUaRY Ad close: 1/2/13Materials: 1/9/13

Performance in Tabletop Awards Equipping and Designing for Non- traditional Locations Chain Senior Care Under-counter Warewashers Tankless Water Heaters

NAFEM Show Distribution Ad Readership Study

MaRch Ad close: 2/4/13

Materials: 2/12/13

Efficiency Ideas from Food Trucks BIM Update for Foodservice Non-Commercial Pizza Roll-In Refrigerators Case Study

RestaurantPoint Distribution Sales ADvantage

aPRil Ad close: 3/4/13

Materials: 3/12/13 Distribution Giants Top Achievers Chain Hotels Slicers Equipment Maintenance Tips to Promote Energy Efficiency

MaY Ad close: 4/4/13

Materials: 4/11/13

Dealer of the Year Facility Design Project of the Year Non-Commercial Coffee Concepts Smokers Case Study

NRA Show Distribution

JUne Ad close: 5/1/13

Materials: 5/8/13

Hall of Fame LEED Lessons that Apply to Most Foodservice Designs Chain Stadiums Pot and Pan Washers Developing a Green Plan of Action Healthcare Foodservice Supplement AHF Conference Distribution Sales ADvantage

Feature One

Feature twO

OperatOr prOFile

Segment SpOtlight

Spec check

green

tipS

Special cOverage

added- value

departments and columnsPeople & Events-FE&Sprovidesthemostup-to-dateinformationabouttheorganizationsandindividualsmakingnewsintheindustry.

Trends & Tidbits-FE&Sreportsonthehottesttrendsintabletopdesign,conceptdevelopmentandotherareasoftheoperation—bothatthebackandfrontofthehouse.

Operator Profile -Eachinstallmentcoversanemergingorre-developedchainconceptornon-commerciallocationfromitsoriginstoitsfutureplanstotheE&Spackagesthatwillhelpitrealizeitsgoals.

Facility Design Project of the Month -Oureditorsexaminetheworkflows,efficiencies,conceptexpression,design,décorandE&Spackagesthatcomprisesomeoftheindustry’slatestandgreatestprojects.

E&S Segment Spotlight-FE&S’editorstakeacloserlookatasliceoftheindustry,including

theequipmentE&Soperatorsusetomeettheircustomerneedsandwhatmembersofthedistributionchainshouldtakeintoaccountwhenservingthesecustomers.

Parting Shot -Thisthought-provokingmonthlyopinioncolumniswrittenonarotatingbasisbyguestauthors.

DSR of the Month-Theonlymonthlyarticlethatprofilesthecareersoftheindustry’smostaccomplisheddealersalesrepsbypresentingtheirachievements,viewsoncustomerserviceandothersecretstotheirsuccess.

Products-Thismonthlyoverviewofsomeofthelatestequipmentandsuppliesenteringthemarketintroducesreaderstoproducts’featuresandbenefits,laborconsiderationsandsuggestedapplicationsorenvironmentssuitableforuse.Thissectionalsodirectsthereaderstothemaker’swebsiteforadditionalinformation.

JUlY Ad close: 6/4/13

Materials: 6/11/13

Product Knowledge Guide Best In Class

College & University Foodservice Supplement

NACUFS Show Distribution

aUgUSt Ad close: 7/3/13

Materials: 7/12/13

DSR of the Year Designing for Multiple Dayparts Chain

Correctional Foodservice Pulpers How to Avoid Green Washing

ACFSA Distribution

SePteMbeR Ad close: 8/2/13

Materials 8/12/13

Back to the Bar Business 2014 E&S Forecast Non-Commercial

Better Burgers Steam-Jacketed Kettles

Food Safety Webcast

SFM Conference Distribution Ad Readership Study

OctObeR Ad close: 9/5/13

Materials: 9/11/13

Tips for Specifying Tabletop Items Equipment Maintenance Fundamentals

Chain Bakery Cafes Induction Cooktops

Energy Management Systems Industry Forecast Webcast

Sales ADvantage

nOveMbeR Ad close: 10/3/13

Materials: 10/11/13

Efficient Food Prep-Design Allergen Management Non-Commercial Asian Concepts Air Curtains Measuring Waste Stream Diversion IHM&R Show Distribution

deceMbeR Ad close: 10/29/13Materials: 11/6/13

E&

S

DIR

EC

TO

Ry

7

8

fesmag.com Whenpeoplecometothefesmag.comsitetheyarelookingforE&Sinformation.Nearly50%ofthetrafficonfesmag.comcomesfrom3rdpartysearchengines.TheyarecomingforthecontentFE&Sprovides.Besuretheyalsoseeyouradvertisingmessagesinoneoftheseveraladpositionsavailableonfesmag.com.

Webcasts Webcastsponsorshipsdeliverpowerfulbrandingandhigh-qualitysalesleads.Ifleadgenerationisatopmarketingobjectivethenawebcastsponsorshipisourstrongestsolution.FE&S webcastsprovideregistrantswithtrueeducationalvaluewhichiswhyFCSImemberscanearnCEUsforparticipatinginourwebcasts.Positionyourcompanyasathought-leaderandalignyourselfwithoneofourwebcasttopicsbysponsoringa2013webcast.

FES Flix video libraryPostyourvideosonasitewherepeoplegotofindinformationaboutfoodserviceE&S.FESFlixprovides24/7on-demandaccesstoyourvideomessages–whethertraining,promotional,oreducational.LetFE&ScreateyourownvideochanneltopromotetoourE&Saudience.

custom enewsletters and eblastsLetFE&Swriteanddesignyourownelectronicnewsletteranddistributeittoourwide-reachingnewsletteraudience.WithacustomeNewsletteryoucaneducatethemarketplaceandpositionyourselfasanindustryexpert.Contactyoursalesrepformoreinformation.

enewsletters FE&Sdigitalnewslettersletadvertisersconnectwithmorethan45,000E&Sdecisionmakers.Eachofour5newslettershasauniquecontentfocus–oneiscertaintomatchupwithyourmarketingobjectives.Findtheonethatbestmatchesyourmarketingobjectivesthenpositionyourcompanyandproductmessagingwithintobuildbrandawareness,drivetraffictoyourwebsiteandgenerateleads.

eNewsletter Flashnews

emarketplace

the Specifier

when to replace

Service insights

Frequency Weekly

(except week of Thanksgiving

and Christmas)

Monthly

Monthly

Monthly

Bi-monthly

Circ.

19K

30K

13K

16K

24K

Audience E&S professionals

Foodservice operators and E&S professionals

Foodservice consultants, equipment buyers and specifiers E&S decision makers

Service agents, dealers and foodserviceoperators

Ad Positions •Display ads 1-5: Half skyscraper •Text Ads 1 & 2 •Says Who: Sponsorship •Display Ads 1-10

•Display Ads 1-4 •Text Ad 1 & 2

•Display Ad 1: Skyscraper•Display Ad 2: ½ Skyscraper•Text Ads 1 & 2

•Display Ad 1: Skyscraper•Display Ad 2: ½ Skyscraper •Text Ads 1 & 2

Gross Rates (per issue)

Leaderboard: $1,890Rectangle 1: $1,850Rectangle 2: $1,625Rectangle 3: $1,385Rectangle 4: $925 Text Ad 1: $1,850Text Ad 2: $1,385

Text ads: $1,950 Display Ad 1: $1,485Display Ad 2: $1,305Display Ad 3: $1,115Display Ad 4: $825Text Ad 1: $1,425Text Ad 2: $1,305

Display Ad 1: $1,620Display Ad 2: $1,260Text Ad 1: $1,440Text Ad 2: $1,325

Display Ad 1: $1,850Display Ad 2: $1,300Text Ad 1: $1,630Text Ad 2: $1,385

your online connection

Why FE&Ssubscribersgotofesmag.com

Industrynews

Product

Information

Research

Archivedarticles

andnewslettercontent

72%

65%

47%

43%

Whosubscribesto FE&Snewsletters?

40.4%Foodservice

Operators

32.4%Dealers

10.4%Consultants

Other5.5%

5.5%Broadliners

.6%

Manufacturers

1.7%ServiceAgents

9

Online Rates

*Online rates are per rotation, per month, with 4 rotations, except for the sponsored text links and the interstitial which are exclusive (no rotation). All published rates are gross and agency commissionable. Rates subject to change. eNewsletter Ad Specifications:JPGorGIF,noFlashanimation.Admayhaveupto4frames.Fordisplayadsalsosendtextonlyversion,noimage.

Skyscraper–160x600pixels;40K Half-skyscraper–125x250pixels;40K

Leaderboard–728x90pixels;40K Rectangle–300x250pixels;40K

TextAd–Headline:Max7words;Text:Max40words;Image:100x100pixels(72dpi,40Kmaxfilesize,JPGorGIF,NoFlash,Noanimation);LinkingURLeMarketplaceProductAd–Headline:Max7words:Text:Upto300characters;Image:160x160pixels(72dpi,40Kmaxfilesize,JPGorGIF,NoFlash,Noanimation);LinkingURL;Companylogo,40Kmaxfilesize)Other Specifications:Thefollowingcontrolsapplytoalldisplayadvertising:ForFlashbanners,boththesourceFLAfileandtheSWFfilearerequired.Ifanimated,amaximumoffourloops.Usermustbeabletousethebrowser’sbackbuttontoreturntofesmag.com.Audioonlylaunchesifuserclickstolaunch(noexceptions).Interactionwiththeuseronlytakesplaceifuserplacesmousewithinadvertisementarea(exceptionsrequireadvanceapproval).Bannersthatrequire/installplug-insareunacceptable.Third-partyadtabsareaccepted.All.swffilesmustbesubmittedwithaninvisiblebuttonasthetopmostlayerandusethefollowingclick-tag(actionscript1.0or2.0):on(release){getURL(clickTAG,”_blank”);}

Website Ad Type

leaderboard

top Button

rectangle #1

rectangle #2

rectangle #3

Skyscraper

Sponsored text link #1

Sponsored text link #2

Full Banner

interstitial

Specs/Max File Size

728 x 90 pixels (40K)

205 x 90 pixels (30K)

300 x 250 pixels (40K)

300 x 250 pixels (40K)

300 x 250 pixels (40K)

160 x 600 pixels (40K)

Up to 175 characters

Up to 175 characters

468 x 60 pixels (35K) 640 x 480 pixels (60K)

Video, Flash

Target

Run-of-Site

Run-of-Site

Run-of-Site

Run-of-Site

Run-of-Site

Home Page

Run-of-Site

Run-of-Site

Run-of-Site

Site Entry

FlashNews –weeklynewssourcefeaturingthelatest-breakingnewsandcommentarycoveringE&Speopleandevents,updatesonfoodserviceoperations,trendsanddatesthatimpactthefoodserviceindustryandmore.Distribution:everyWednesday.

When to Replace–monthlyupdatetakesanin-depthlookatspecificpiecesofequipment,providinganoverviewoftheproduct,tipsonhowtouseit,ideasaboutwhentoreplaceit,maintenanceadviceandenergy-savingideas.Distribution: 2ndTuesdayofeachmonth.

The Specifier –monthlynewslettertakesfoodservicedesignconsultants,equipmentbuyersandspecifiersbacktoschoolthroughaseriesofproject-basedarticles,productoverviewsandmore.Distribution: lastThursdayofeachmonth.

eMarketplace –providesanoverviewofthelatestequipmentandsuppliesenteringthemarket,includingitems’featuresandbenefits.Distribution:3rdThursdayofeachmonth.

Service Insights–bi-monthlynewsletterdeliversequipmentmaintenance,installationandotherrelatedinformationthatwillhelpextendtheservicelifeofvariouspiecesoffoodserviceequipment.Distribution:3rdTuesdayinJanuary,March,May,July,SeptemberandNovember.

Online ad Positions

• Leaderboard

• Top Button

• Rectangle #1

• FES Flix Video Player

• Sponsored Text Ad

• Rectangle #2

• Rectangle #3

• Skyscraper

• Full Banner

Rich Media:Adsareacceptedfromthird-partyvendorsincludingPointRoll,Eyeblaster,Atlasandothers.Contactusformoreinformation.

eNewsletter and Online Ad Submissions:Gabriel@zoombagroup.com. Materials Due: Emailednon-transparentGIForJPGfilesareduefivebusinessdayspriortolaunch.AdmustdisplayproperlyinFirefox,InternetExplorer6andlater,andSafari.

Rate*

$1,500

$475

$1,400

$1,300

$950

$575

$1600

$1600

$650

$1,200/week

5.5%Broadliners

10

page

1/2 page island

1/2 page

1/3 page

1/4 page

1x$10,600

$8,115

$7,375

$5,895

$4,420

3x$10,395

$7,855

$7,120

$5,780

$4,300

6x$10,185

$7,545

$6,815

$5,600

$4,135

9x$9,945

$7,425

$6,570

$5,475

$3,890

12x$9,595

$7,295

$6,440

$5,350

$3,655

Four-color Print

page

1/2 page island

1/2 page

1/3 page

1/4 page

1x$7,525

$5,040

$4,300

$2,945

$2,490

3x$7,375

$4,650

$3,825

$2,825

$2,335

6x$7,060

$4,380

$3,550

$2,480

$2,245

9x$6,815

$4,255

$3,425

$2,360

$2,120

12x$6,330

$4,135

$3,305

$2,245

$2,015

black & White Print

Run of Book

Spread (gutter bleed)

page

2/3 page

1/2 page island

1/2 page vertical

1/2 page horizontal

1/3 page vertical

1/3 page Square

1/4 page

Non Bleed

15”x10”

7”x10”

4½”x10”

4½”x7½”

33/8”x10”

7”x45/8”

21/8”x10”

4½”x45/8”

33/8”x45/8”

Bleed

17”x111/8”

85/8”x111/8”

53/8”x111/8”

51/8”x81/8”

41/4”x111/8”

85/8”x53/8”

3”x111/8”

53/8”x53/8”

41/4”x53/8”

Add$315for2/cMatchedRates

Supplied Inserts:ContactPublisher

Back-Up Charge:$675perpage;$980perspread

Cover Premium:2nd20%,3rd15%,4th25%

Print advertising Specifications Platforms:PDF-X1A(Acrobat4-compatiblePDF,version1.3) Graphics:Imagesshouldbe300DPI,embeddedinyourfile. Color:UnlessPMSspotcolorhasbeenpurchased,RGBorPMScolorsareconvertedtoCMYKbreakdowninfinalRIP. Ad Size:Cropmarksforfull-pageadsshouldbesetattrimsize.Fractionalsshouldbesetuptoexactadsizeslisted.Bleedadsshouldextendtrimmarksby1/4inch.

Donottrapfiles.Ifnecessary,itwillbedonebyFE&S.Embedallfonts.

Print Mechanical Requirements Trim Size:8.375”wx10.875”h

Binding Method:Mostissuesareperfect-bound.Keeptextatleast1/4”frombindingedge.

Inserts: ContactyourFE&Ssalescontactfordetails

Storage of Printing Materials: Digitalfileswillbestoredfor12monthsandthendestroyedunlessadvisedbyadvertiseroragency.

Insertion Orders: SendcontractsandinsertionorderstoyourFE&Ssalescontact,orfaxto800-630-4169.Ordersforfractionaladsmustindicatesizeandconfiguration.

Insert Shipping Instructions: Sendallinserts,withmonthofissueindicated,to: Foodservice Equipment & Supplies c/oPublishersPress 100FrankE.SimonAvenue Shepherdsville,KY40165 Phone:800-627-5801

Production Questions? ContactAnneLoCascio,ProductionManageratanne@zoombagroup.com,Phone800-630-4168.Fax:800-630-4169

rates & specifications

General Print & Online Rate Information

RatePolicy:Advertisingcopyissubjecttoacceptancebypublisher.Advertisingnoteasilydistinguishedfromeditorialmattermustbelabeled“advertisement”.Advertisersandadvertisingagenciesassumeliabilityforallcontents(includ-ingtext,representation,andillustrations)ofadvertisementsprinted,andalsoassumeresponsibilityforallclaimsarisingtherefrommadeagainstthepublisher.

JointLiability:Publisherreservestherighttoholdadvertiserand/oritsadvertisingagencyjointlyandseverallyliableforallmoniesdueandpayabletopublisher.

Terms/AgencyCommission:Net30days.Productioncharges,back-upchargesandplate-chargechargesarenon-commissionable.15%torecognizedadvertisingagenciesondisplayadvertising.Agencycommissiondisallowedafter30daysfromthedateoftheinvoice.RateComputation:Ratesarebasedonthetotalnumberofadsrunina12-monthperiod.Advertisersmaybeshort-ratedtorecoverdiscountsorbonusesforfeitedbecauseofanunfilledcontract.Advertisingcancelledfromclosingdatetotwoworkingdaysaftertheclosingoftherelevantissuewillbesubjecttoacancellationchargeof$1,000.Advertisingcancelledmorethantwoworkingdaysaftertheclosingdateoftherelevantissuewillbechargedthefullamountoftheinsertionorder.Publisherwillnotbeboundbyanyconditions,printedorotherwise,appearingonorderblanksorcopyinstructionswhensuchconditionsconflictwithpublisher’sthen-currentratecard.Publisherisnotliablefordelaysindeliveryandornon-deliveryintheeventofanActofGod,actionbyanygovernmentorquasi-governmententity,fire,flood,insurrec-tionriot,explosion,embargo,strikes,whetherlegalorillegal,laborormaterialshortage,transportationinterruptionofanykind,workslowdownoranyconditionbeyondthecontrolofthepublisheraffectingproductionordeliveryinanymanner.

dealer of the year

11

&TheFE&SDealeroftheyearandIndustryAwardsGalaiswherehundredsofindustrymoversandshakersgathertonetworkandcelebratethebestintheindustry.Theeventhonorsindustryluminariesandprovidesanopportunitytoconnectwithindustrypeersthroughaneveningofcocktails,dinner,awardsandentertainment.Butit’smorethanjustagreatparty.

EachyearFE&SisproudtohavetheresponsibilityandhonortopresenttheFoodserviceE&SIndustry’sannualawards–aroleFE&Shasplayedformorethan25years.

Whilesomeoftheawardsmayhavechangedslightlyovertheyears–our“YoungLions”awardisnowtheTopAchieverAward,andin2013theHallofFameawardwillbeopentoallmembersoftheE&Scommunity,notjustdealers,onethinghasremainedconstant.InthewordsofFE&SPublisher,MaureenSlocum:

“ For the E&S Industry, these awards have come to

represent the standards by which others will be judged

and the measuring stick that future foodservice

professionals and winners will have to exceed. ”EachMayFE&SrecognizesdeservingrecipientsattheFE&SDealeroftheYearandIndustryAwardsGalaforthefollowingawards:

FE&SDealeroftheyear HallofFame DSRoftheyear TopAchiever–Consultant TopAchiever–Dealer TopAchiever–Manufacturer’sRep TopAchiever–ServiceAgent FacilityDesignProjectoftheyear(consultantandoperator)

In2013,inadditiontocelebratingourawardwinners,FE&Swillbecelebratingits65thAnniversary.AdvertisersinterestedinbecomingaGoldTableSponsormaycontacttheirFE&Ssalescontact.

FE&SDealeroftheyearandIndustryAwardsGala Saturday,May18,2013 TheFourSeasonsHotel–Chicago

2013 Media KitZoomba group|P.O.Box156|Elmhurst,IL60126|Phone:800-630-4168|Fax:800-630-4169|www.fesmag.com

Maureen Slocum-PublisherDirect:630.715.1553|maureen@zoombagroup.com

Joe carbonara-EditorinChiefDirect:773.791.8970|joe@zoombagroup.com

carol Mcadam-VPSales&Marketing/MidwestSalesDirect:312.961.5572|carol@zoombagroup.com

Kris duvall-West/SouthSalesDirector

Direct:312.805.9304|kris@zoombagroup.com

Mike Mccaffery -Northeast/Mid-AtlanticSalesDirectorDirect:919.585.7615|mike@zoombagroup.com

anne locascio-ArtDirector&ProductionManager800.630.4168|anne@zoombagroup.com

gabriel Weckesser-OnlineOperationsManager

800.630.4168|gabriel@zoombagroup.com

Rebecca Kilbreath-WebEditor800.630.4168|rebecca@zoombagroup.com

tracy Mugan-Accounting&TrafficManager800.630.4168|tracy@zoombagroup.com

www.fesmag.com

April 2012

Distribution Giants page 28

Meet Our 2012 Top Achievers page 38

SODO KITCHEN at Starbucks Headquarters page 71

www.fesmag.com

August 2012

DSR of the YearMORGAN TUCKER

M. Tucker/Singer NY LLCNew York, N.Y.

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www.fesmag.com

February 2012

Replacing Equipment page 30

Green Disposables page 58

2012

Tabletop Performance

Awardspage 18

www.fesmag.com

January 2012

Casual Dining’s Future page 18

Revit and Foodservice page 24

Faciility Design Project of the Month

CAFÉ 1910 & KITCHEN at Swedish/Issaquah

Medical Centerpage 39

www.fesmag.com

July 2012

College & UniversityFoodservice INNOVATORS

Chain Profile: WingstopSpotlight onIce Cream & Yogurt Shops

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www.fesmag.com

October 2012

Fashion Forward

Trends in Tabletop

page 18