m o d e r n l u x u r y .com

2013 Media Kit

Unrivaled local intelligence meets

a national scope. Modern Luxury

Interiors captures what’s

on California’s design radar in a

way no other local publication can.

Modern Luxury Interiors California is California’s premier upscale home and design publication. Design-savvy homeowners and industry insiders alike look to Modern Luxury Interiors for trend forecasts, chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the city and throughout the Golden State. As part of the award-winning MoDern Luxury network of regional publications, Modern Luxury Interiors is able to deliver cutting-edge content that consistently engages the cultured reader. And thanks to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled signature events, Modern Luxury Interiors excels in capturing the urbane, metropolitan lifestyle, making it a valuable partner for companies wishing to reach California’s most influential consumers.

From the publishers of Modern Luxury Interiors Californiaangeleno | riviera orange county | riviera san diego | san francisco magazine

modern luxury brides california | front desk l. a. shopping map

modern luxury interiors chicago | modern luxury interiors south florida | modern luxury interiors texas

1 0 2 5 0 C o n s t e l l at i o n B lv d . , s u i t e 2 7 1 0 l o s a n g e l e s , C a 9 0 0 6 7 4 2 4 . 2 5 3 . 3 2 0 0

m o d e r n l u x u r y .com

100,000circulation

Modern Luxury Interiors readers spent an average of $24,400 on home remodeling in the past year.

340,000readership

Modern Luxury interiors readers are... homeowners85% own their primary residence45% own a secondary residence or investment property20% own a vacation/weekend home or timeshare

renovators42% had remodeling done58% purchased home décor/appliances

active and engaged*79% visited or contacted an advertiser37% visited an advertiser’s website12% researched local real estate

readership | Appealing to the Affluent, Design-Minded Connoisseuer

distriBution | Targeting The Most Influential Home & Design Consumer

Male .............................................................................................45%Female ......................................................................................... 55%Average Age ................................................................................... 46College Grads ............................................................................. 77%Avg. Household Income. ...............................................$349,500Avg. net Worth ............................................................$3,096,200Avg. Home Value ..........................................................$1,681,400

*as a result of reading a Modern luXurY publication

2011 gfK Mri Modern luxury California network reader profile, audience 150k+. aBC audited.

60% | Targeted Residential & Industry Mail Modern Luxury Interiors California mails to a proprietary list of industry heavy-hitters including professionals from ASID, AIA, IIDA organizations, elite industry insiders, and a custom list of homeowners who have recently applied for remodeling permits. Issues are also polybagged with San Francisco, Angeleno, Riviera Orange County and Riviera San Diego magazines reaching residents in homes valued at $2.5 million and above.

30% | Controlled Commercial With direct distribution throughout the PDC, SFDC, the Laguna Design Center, La Jolla and Little Italy, and covering California in major real estate brokerages, model home/sales centers, design showrooms, galleries, and exclusive racks in Private Air terminals, these public place copies add significant reach to our audience.

5% | Trade Shows, Events & Promotions our magazines will always be at our signature home design and interiors events, plus industry partnership events with the PDC, SFDC, and other high-end home-based retail showrooms.

5% | Select Newsstand With targeted precision, our magazines are designed to get the most exposure from Hudson news at airports, Barnes & nobles, and boutique newsstand placement like Bristol Farms and Horton newsstand throughout California.

* Digital Distribution Tablet devices and smartphones are reinventing how our readers consume content. Accordingly, Modern Luxury Interiors is available in app and digital formats.

Modern LuxuryInteriors' circulation

is designed to support our editorial mission by

pinpointing the best of affluent households in

California. Modern LuxuryInteriors is directly

mailed to a select blend of consumer, trade and retail

partnered lists developed exclusively to narrowcast

to the most affluent and influential design

aficionados who are either creating trends in the

market as professionals, or in the market looking to

remodel, redesign and purchase.

m o d e r n l u x u r y .com

53% of readers used Modern Luxury Interiors as a source for design ideas.

April 2013 ad Close: MAR 1 Materials due: MAR 1 on sale: APR 16

July 2013 ad Close: JUN 1 Materials due: JUN 1 on sale: JUL 16

October 2013 ad Close: SEP 1 Materials due: SEP 1 on sale: OCT 15

January 2014 ad Close: DEC 1 Materials due: DEC 1 on sale: JAN 9

M O D E R N L U X U RY. C O M

MODERN MADE OVER!

THE NEW BEACH CHICFULL-TILT GLAM IN LA JOLLA

INSIDE THE MONTAGE’S HOTTEST COMPOUND

THE GET: ROCK, BRONZE AND CRYSTAL

A-LIST SHOPPING IN LAGUNA

M O D E R N L U X U RY. C O M

FRESH FALL STYLE

INDOOR-OUTDOOR LIVINGDESIGNER OBSESSIONS

L.A.’S FINEST GLAM PADS

THE INTERVIEW: KELLY WEARSTLER

INSIDE BEL-AIR’S $58 MILLION MANSION

NOW TRENDING: BRASS! CRYSTAL! MOHAIR!

PLUSSHOPPING WITH SHIVA ROSE

M O D E R N L U X U RY. C O M

THE SUMMER ISSUENEW WAVE: BEACH CHIC 2.0

INSIDE S.D.’S COOLEST COMPOUND

THE HOTTEST OUTDOOR FURNITURE

HOMES THAT THINK WAY OUTSIDE THE BOX

POWER OUT!THE SUMMER ISSUENEW WAVE: BEACH CHIC 2.0

INSIDE S.D.’S COOLEST COMPOUND

THE HOTTEST OUTDOOR FURNITURE

HOMES THAT THINK WAY OUTSIDE THE BOX

editorial Calendar | The Year in Luxury

Modern Luxury Interiors is California’s only luxury home design magazine focused on the local markets in L.A., orange County, San Diego and San Francisco. With every article, our discriminating editorial team leads our readers through the best of what the city has to offer. our award-winning content presents compelling local coverage of the finest in all things home- and design-related.

In-House From current obsessions and noteworthy books to local intel and personality profiles, In-House gives our readers insight into the latest home trends and the stylemakers behind them.

House Party Discover the boldface names behind the velvet ropes and inside the hottest galas. Gain access into the Golden State’s best and most exclusive design-driven events in these star-studded pages.

Interior Monologue Get the unique points of view of the most intriguing personalities on California’s design scene—the power players in art, culture, décor and real estate. Interior Monologue profiles the people everyone is—or will be—talking about.

Home & Design Features• Intimate glimpses inside the best homes in California• Insights and forecasts from top interior decorators and realtors• Field guides to the chicest home shops• The latest design trends, curated by local tastemakers and our editors• Road maps to out-of-town design excursions• Resource guides to the best showrooms and vendors• Coverage of eco-friendly and sustainable trends from the design world

2011 gfK Mri Modern luxury California network reader profile, audience 150k+. aBC audited.

m o d e r n l u x u r y .com

M O D E R N L U X U RY. C O M

ECO CHIC IN THE HILLS

THE GET: ROCK, BRONZE AND CRYSTAL

SURREAL ESTATE: GOING, GOING, SOLD!

DESIGNERS WEIGH IN ON WHAT’S HOT FOR 2013

PLUS: L.A.’S INSIDERS’ HOME FINDS, REVEALED!

THE NEW

COOLMODERN TO THE MAX!

ECO CHIC IN THE HILLS

E GET: ROCK, BRONZE AND CRYSYSY TATAT L

RREAL ESTATAT TATA E: GOING, GOING, SOLD!

RS WEIGH IN ON WHATATA ’S HOT FOR 2013

’S INSIDERS’ HOME FINDS, REVEALED!

THE NEW EW E

COOLMODERN TO THE MAX!

the Modern luXurY netWorKNational Reach, Local Expertise

event MarKeting

EVENT Creation MoDern Luxury is uniquely positioned to provide exclusively tailored events for highly targeted local infl uencers.

SIGNATURE Events MoDern Luxury presents a number of events throughout the year designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands.

EVENT Sponsorships Leveraging our high-profi le local and national partnerships, MoDern Luxury can off er advertisers affi liation with complementary organizations and generate additional brand exposure to a broader, more involved audience.

MoDern Luxury is the preeminent luxury lifestyle publisher in the united States, with 45 titles across 13 major cities—reaching more than 6 million affl uent readers. Whether it's a revealing celebrity profi le, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, MoDern Luxury excels in capturing the urbane metropolitan lifestyle. MoDern Luxury benefi ts from the management services of CuMuLuS MeDIA—a partnership that reaches more than 140 million unique consumers each month. As the nation’s largest pure-play radio broadcaster, CuMuLuS MeDIA runs and operates 570 stations in 120 u.S. cities, as well as a nationwide radio network serving more than 4,000 radio stations.

MarKeting CapaBilities360 Degrees of Branding Impact

digital advertising

MoDern Luxury is at the forefront of this new digital publishing era. All of our award-winning content is available to readers in app and digital-edition format, with select content also published into mobile apps and onto the ever-expanding social media platforms. More than a million iTunes users have already downloaded a MoDern Luxury magazine in app format, proving that readers are showing intense interest in our publications. Plus, MoDernLuxury.CoM and our array of e-mail products feature new and expanded content. MoDern Luxury connects with these digital audiences while maintaining the design fi delity and engagement of a print magazine, thereby extending our partners’ reach and driving more exposure for our advertisers’ brands.

ONLINE Advertising on MoDernLuxury.CoM and through custom-designed microsites and videos.

DIGITAL Editions with interactive links and enhanced advertising options.

E-MAIL Marketing via noW In, MoDern Luxury’s weekly e-newsletter, or dedicated e-mails deployed to our curated subscriber list.

MOBILE Apps with customized in-app interactivity, and more than 1 million downloads to date.

SOCIAL Media campaigns reaching our dedicated Facebook fans and Twitter followers.