2013 Retail Card

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2013 Retail Rates and Market Demographic Summary

Table o Contents

Welcome 3

Coverage Area & Readership 4

Reader Demographics 5

Full Run Rates 6

Top o Mind Awareness Package Rates 7

Front Page Notes 8

Preprints/Select Market Coverage 9

Print and Deliver Products 10

Special Publications, Sections & Products 12

Shorelines Special Features 13

YES! 14

Jacksonville.com 16

Jacksonville.com 17

Deadlines 18

Ad Sizes/Specs 19

Terms and Conditions 20

AddressOne Riverside Avenue

Jacksonville, FL 32202

Mailing AddressP. O. Box 1949

Jacksonville, FL 32231

Phone1.800.472.6397 904.359.4111

Department Telephone Numbers

Retail 904.359.4318

Classifed 904.359.4321

National 904.359.4350

Shorelines 904.359.4318Military Newspapers 904.359.4168

Advertising Personnel

Vice President o Sales

Lana Champion 904.359.4471

[email protected]

Director o Major/National Sales

Jane Comfort 904.359.4036

[email protected]

Major/National Sales and

Operations ManagerJim Leewe 904.359.4350

[email protected]

Director o Digital Media Sales

Marc Jenkins 904.359.4077

[email protected]

Director o Retail Advertising

Lyn Sargent 904.359.4115

[email protected]

Retail Sales Managers

Pam Browning 904.359.4334

[email protected]

Tim Horton 904.359.4181

[email protected]

New Business Development Director

Kevin Clark 904.359.4099

[email protected]

Market Research

Danielle Houghtby 904.359.4590

[email protected]

www.jacksonville.com

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WelcomeSince 1864, The Florida Times-Union has been the dominant news and information source in

North Florida. That dominance continues today, but now we deliver news and information via the

web with Jacksonville.com, mobile apps for smart phones or your tablet, in addition to the traditionalprinted paper.

Today we reach the market through scores of products, tailored for the rich variety of demographic

groups and geographic areas that make up Greater Jacksonville. Independent research shows that,

taken together, The Florida Times-Union and its sister print and digital media products reach nearly

54.9% of the adults in the ve-county Metropolitan Area and 46.4% of adults in our 15-county

Designated Market Area*. No other advertising medium can match that kind of coverage.

The Florida Times-Union is an essential part of the North Florida growth story, reaching every major

demographic segment of our ve-county Metropolitan Area. We reach the people who mattermost to our advertisers; the public that is informed, engaged and involved in our community.

This guide provides you with the information you need to include The Florida Times-Union

and its family of media products in your marketing plans.

We look forward to working with you.

Lana ChampionVice President of Sales

*Source: Scarborough 2012, R2

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2013 Retail Rates and Market Demographic Summa

4

Coverage Area

COUNTY DAILY SUN. INA*

Baker 7,284 11,973 15,818

Clay 24,807 49,591 73,399

Duval 161,838 279,124 385,796

Nassau 10,953 18,223 21,787

St. Johns 30,642 48,628 72,125

TOTAL FOR CBSA** 235,524 407,539 568,925

COUNTY DAILY SUN. INA*

Bradford, FL 2,389 5,971 6,262

Columbia, FL 3,084 12,015 14,538

Putnam, FL 2,761 6,066 8,023

Union, FL 538 538 538

Brantley, GA 530 2,030 2,030

Camden, GA 3,054 5,820 8,154

Charlton, GA 337 n/a 337

Glynn, GA 4,244 8,321 10,236

Pierce, GA n/a 3,897 3,897

Ware, GA 2,333 522 2,981

TOTAL DMA*** 254,794 452,719 625,921

Readership

*Integrated News Audience consists o an unduplicated reach o adults who read the newspaper

or visited the web site at least once in the past seven days.

**CBSA: Core Based Statistical Area. ***DMA: Designated Market Area

Source: Scarborough 2012, R2.

The Florida Times-Union covers

Jacksonville and the GreaterJacksonville Area, includingSt. Johns, Clay, Nassau andBaker counties, and parts osouthern Georgia.

For a complete county list andreadership numbers, see below.

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Source: Scarborough 2012, R2/MSA

Total CBSAPopulation

Age 25-54$50K HH Income

Attended College

$75,000 +Household Income

College Graduateor Higher

OwnResidence

Number of Adults 1,037,122 247,946 3332,351 249,178 739,107

Read at LeastOnce in 7 Days

500,868 48.9% 52.2% 48.0% 49.9%

Read Sunday 407,539 34.6% 41.2% 39.8% 41.7%

Read Daily 235,856 18.8% 25.5% 25.6%24.1%

Visited Jacksonville.com

in the Past 30 Days254,572 42.2% 38.1% 33.2% 26.7%

Times-Union INA* 568,925 60.0% 64.0% 58.0% 56.9%

CORE DEMOGRAPHIC

The Florida TimesUnion Reaches Key Demographic Groups

Profle o Newspaper Readers

Total CBSAAdults

7-Day CumeReaders

Total 1,037,122 500,868

Men 48.0% 46.8%

Women 52.0% 53.2%

18-34 30.0% 24.2%

35-54 37.2% 36.4%

55 or older 32.8% 39.4%

Average Age 46 49

Median Age 46 50

Household (HH) Income

$50K+ 53.6% 57.7%

$75K+ 32.0% 34.7%

$100K+ 18.4% 19.6%

Average HH Income $68,572 $72,245

Total CBSAAdults

7-Day CumeReaders

Median HH Income $54,168 $58,808

Children Present in HH 39.7% 36.5%

Own Home 71.3% 73.7%

Rent 25.6% 22.6%

Employed Full-Time 42.7% 42.4%

Attended College 56.7% 57.7%

College Grad 24.0% 23.9%

Married 54.5% 56.8%

Race/Ethnicity

White 70.3% 72.6%

African American 19.2% 21.4%

Hispanic 5.6% 2.7%

*Integrated News Audience consists of an unduplicated reach of adults who read the newspaper or visited the web site at least once in the past seven days.

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6

Annual Bulk Space/Contract Col. Inches

Daily Saturday Sunday & Holiday

Open $129.61 $143.88 $155.68

32 113.13 125.81 136.28

64 105.16 117.45 127.09

129 94.54 106.66 115.25

258 93.17 105.79 114.46

387 93.11 104.93 112.24

774 90.80 102.41 110.63

1,161 90.03 101.61 109.84

2,322 87.48 98.47 106.68

3,612 84.96 95.62 105.62

4,773 83.78 93.25 103.64

6,708 81.42 90.96 102.027,998 79.92 88.44 99.16

11,997 78.49 86.24 96.70

17,544 77.58 84.73 95.21

28,638 75.44 82.53 92.56

39,990 74.31 80.96 90.96

55,986 72.27 78.66 88.34

62,656 70.38 76.37 85.78

69,015 68.19 74.25 83.41

77,400 64.94 70.61 79.34

Business Profle 84.96 --- ---

Civic/Charity 79.92 88.44 99.16

Church 70.38 76.37 85.78

Merchants Assoc. 83.78 93.25 103.64

Full Run RatesHolidays - Sunday circulation andadvertising rates will apply to

Thanksgiving Day and Christmas Day.

Pickup Rate - Pick-up same adonce (no copy change) within ve

(5) days after rst full price run and

receive a discount on space cost. Ads

up to a quarter page receive a 20%

discount. Ads larger than a quarter

page receive a 25% discount. Full page

ads receive a 40% discount. No other

discounts apply.

Political Advertising- Allfull-run local political advertising is

charged at the political rate. Cash with

copy is required. Frequency and other

applicable discounts apply. Contact

Marie Cadogan, 904.359.4258 for rateinformation.

Civic - Local organizations that areperforming a community service

function are charged at the 7,998-inch

full-run level. Frequency and other

applicable discounts apply. A signed

contract is not required.

Charity- Local organizationswhose advertisements support their

charitable works are charged at the

full-run 7,998-inch contract level.

Frequency and other applicable dis-

counts apply. A signed contract is not

required, however, proof of 501(c) (i.e.

tax-exempt status per the IRS) status

is required.

Church- Advertisements for church,synagogue, or mosque services of a

religious nature are charged at the

full run 62,656 inch contract level.

Frequency and other applicable

discounts apply. A signed

contract is not required.

Merchants Association - The4,773 inch full-run contract level rate

applied only to recognized merchants

association joint promotions.

Efective January 1, 2013

Color Rates

Daily Saturday Sunday & Holiday

Black and 1 Color $1,480 $1,650 $1,725

Black and 2 Colors 1,810 1,975 2,065

Full Color 2,155 2,485 2,580

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SUNDAY COMICS6 COLUMNS X 10.75 INCHES(64.5 INCHES)

$2,200 (includes color)

Source: Scarborough 2012, R2, DMA

Contract Level Rate/Column Inch

Open $10.40

185 inches 9.67

401 inches 8.91

835 inches 8.56

1,758 inches 8.11

3,063 inches 7.72

6,727 inches 7.38

PickupSame ad, no changes,

on Saturday and receive

a 10% discount. Must be

within seven (7) days of

rst run date.

The Georgia TimesUnionAn edition of The Florida Times-Union delivered to readers

in south Georgia including the counties of Brantley, Camden,

Charlton, Glynn, Pierce and Ware.

Front Page Strip Ad(Ad Size: 6 columns x 1.5 inches)

1x 6x 13x 26x 52x

Metro, Sports, Life,Business, JACK

$765 $675 $585 $495 $405

Shorelines (6 x 1.5) $450 $400 $350 $300 $225

All prices include full color.

TASTE section

Thursday

Full Run: $38.00 pci

JACK

Friday (entertainment section)

Full Run: $52.00 pci

Pickup Rates (Pick-up from full run ROP or LIVING)

$8.00 pci

Shorelines(Rates per column inch)Distributed to: Mayport, Atlantic Beach, Neptune Beach, Jacksonville Beach,Ponte Vedra, and Intracoastal West.

Open 6 wk. 13 wk. 26 wk. 52 wk.

$15.99 $15.16 $14.25 $13.66 $12.82

Color: $4.00 per column inch.

PRIME TIME(Rates per column inch)

Feature appears the rst Wednesday

of each month in the H (health) section.

Frequency Rate

OPEN $80.94

3x $59.04

6x $57.56

12x $52.32

A1 Front Page Strip Ad(Ad Size: 6 columns x 3.0 inches)

1x

Monday - Friday $1,300

Saturday $2,000

Sunday $2,200

All prices include full color.

More than 452,700 adults

read the Sunday Times-Union.

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8

A Section: Monday through Thursday

Any 1 Zone $ 650

Any 2 Zones 1,000 $500/zone





City Zones (A -L) 2,800 $250/zone

Full Run 3,700 $205/zone

A Section: Friday and Saturday

City Zones (A-L) $3,000 $250/zone


A Section: Sunday/ Thanksgiving Day

Full Run $5,100 $283/zone

Get Results...from the front page of The Florida Times-Union!

With The Florida Times-Unions Front Page Notes program, your

advertising message appears at the top o the daily newspapersront page guaranteeing potential customers will see it!Readers instantly reach or your note because o its ront page visibility.

Get High Visibility and Immediate Impact...

With Front Page Notes, your message lives on the computer,rerigerator, bulletin board or in their pocket.

Get In Shape...

Select rom a variety o Front Page Note shapes, including: Square,Heart, Car, House, Football, Popcorn Box, Circle, Tooth, Diamond,

Octagon and more! All shapes are ull-color or no additional charge.

Get Creative...Other Front Page Note eatures and options that stand out: Coupon preforated Reverse side printing

(in black ink only)

Variable Data Coin-activated

scratch-os

Barcodes

Magnets

Get Response...

Front Page Notes work best or coupon oers, special events, grandopenings, new product introductions, web site directional or sending

readers to your newspaper ad or insert. Always include: a dynamiccall to action, a strong valuable oer and an expiration date.

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ByLisaMas caro& KathleenHennesseyChicagoTribune

WASHINGTON | Th e S ena t e isgone,theHouseispackingup,andfornowthatmeanswork-ingAmericanswill seetheirtaxesriseinJanuary.

Afterweeksof bitterpar-

tisanwrangling, theCapitolemptiedforthe holidayswithnosignof negotiationtowardacompromisethatwouldsaveanexpiringtaxbreak.

Asof Jan.1,the payrolltaxcutthathas beeninplace allyearisscheduledtoreturnto6.2percentfrom itscurrent4.2percent,meaningthatbi-

weeklypaychecksonaveragewillbe$40smaller.Long-termunemploymentbenefits for3millionpeoplealsoarepoisedtoexpire,anddoctorsfaceanes tima ted20 perc ent c u t inMedicarepayments.

Facingthat unpleasantre-ality,Republicansfellintoanangryfamilyfeud overtheirstrategy.Several GOPsena-torswhofacere-electionnexty ear a c cu sed t h ei r Ho useGOPcolleaguesofacting ir-responsibly.The Housevoted

todisagreewith thebiparti-sanbilltheSenatehadpassedtopreservethetaxcutfortwomo nt h sso Co ngr ess wo uldh a vemo r et imet o wo rk o nafull-yearextension.

Democrats,meantime, werehappytoaccuse Republicansofvotingtoblockataxcutandleavingtownwithoutfinish-ingtheirworkthesamear-gumentRepublicansplannedtouseonthem.

Theissuerightnowisthis:Th ec lo ck is t ick ing; t imeis

runningout, President Ba-r a ck O b a ma sa id in a s t at e -mentattheWhiteHouseaftert h ev o te . A ndi f t h eHo u seRepublicansrefusetovotefortheSenatebill,oreven allowittocomeup foravote,taxeswillgoupin 11days.

Th iswa sno t a f ight t h atseasonedRepublican lawmak-ers,most prominent amongthemHouseSpeakerJohnA.Boehnerof Ohio,wouldhave

TAX BREAK continues on A-7

Congress stuck in the mud over taxesIf something doesnt change, Americanswill see their tax bills go up next month

Boehner

INSIDEHouseSpeakerunderfirefromhis ownparty. A-4

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/sports | Keep up with the latest moves of the Jaguars, Gators and Seminoles

Wednesday

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Whyyou shouldnteatraw cookie doughHealth, D-1

Whatitslike torun aconsignmentshopMoney, B-8

HOUSING PERKS; STOCKS SURGEMoney, B-8 |Markets, B-7

WHERE JAGS STAND INHEAD COACH SEARCHSports, C-1

PADDLE MORECity adding places to accessthe St. Johns River Metro, B-1

Your

Message

Here!

www.carbuxcarwash.com

Grand OpeningSpecial

Grand OpeningSpecial

Enter CouponCode 1555

Northside

696-1444

Mandarin

288-9744

our$10 buXWash

$2 buX off$2 buX off

Englejax.com

...Let Nehemiah makeit for you

1 (800)260-HOME

NO DOWN

PAYMENT!

r i n l

Shorelines: Saturday $680

Signing an agreement will reserve the date or the signed advertiser. No date reservation

will be accepted without a signed reservation agreement. I advertiser cancels the

agreement less than 21 days prior to publication date, Times-Union Media will bill

advertiser or 100% o rate listed on agreement.

Times-Union Media reserves the right to evaluate rates agreed to in the agreement i

Times-Union Media vendors increase or decrease rates by +10%/-10%. Rate changes to be

agreed upon by both parties and changed no more than once every 90 days.

Front Page Note ALL NOTES ARE FOUR-COLOR

Inside Section: Tuesday through ThursdayIncludes: LIFE, JACK, @HOME and D RIVE

Zone A (Northside) $ 425

Zone B (Beaches) 300

Zone C (Arlington) 330

Zone D (Southside) 322

Zone E (San Jose) 300

Zone F (Mandarin) 350

Zone G (Westside) 300

Zone H (Ortega) 300

Zone J (Orange Park/Middleburg) 425

Zone L (Nassau) 280

K1 + K2 (St. Augustine + N. St. Johns Co.) 400

Zones S, T and U (Georgia) 328City Zones (A -L) 2,350

Full Run 2,850

Inside Section: Friday and Saturday

City Zones (A-L) $2,500 $208/zone


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Single Sheet Insert Size Requirements

Minimum Size .................... 8.5 on the fold by 5.5 wide

Maximum Size .......................12 on the fold by 11 wide

Distribution quantity requirements for inserts vary.

Please consult your account representative for specic

quantity requirements. Insert advertising earns onehalf ROP linage credit toward contract completion,

but is not itself rebatable. 70,000 minimum distribution

required to qualify for frequency discount and ROP

contract credit.

Select Market CoverageDelivered to approximately 200,000

non-subscribers with an average household

income of $50,000 annually. Delivered on

Thursdays. See your Times-Union representative for

rates and other details. Minimum size

requirement is 5.5 inches on the fold x 8.5 inches.

Specifcations

Reservations and Deadlines - Space must be reservedat least 12 days prior to publication date. Times-Union

inserts should be in plant 10 days prior to publication

but no earlier than 15 days.

Distribution of inserts arriving less than 10 days

prior to publication cannot be guaranteed and an

additional insert charge may be incurred.

Insert Sizes .............................Standard Sizes and Tabloid

Maximum Size .......................12 on the fold by 11 wide

Minimum Size .................... 8.5 on the fold by 5.5 wide

Note - Exceptions to the above will be handled on an

individual basis and will be accepted upon completion

of satisfactory testing of at least 100 samples. Inserts

delivered out of specs may incur surcharges and could

result in less than optimal distribution.

Printing and Shipping InstructionsSkidded preprinted supplements shall be stacked on

solid base, non-returnable skids or pallets. Loaded

skids should not exceed 5 1/2 feet in height. If pallets

are used, a 4 minimum interior clearance will be

required. Size not to exceed 42 x 48 or weigh more

than 2,000 pounds. All sections must be well-jogged,

brick-stacked and banded with a minimum of four

bands. Shrink wrap only will not be accepted. Cartons

must be fully packed or dunnaged internally and

should not exceed 40 lbs. in weight. Wooden skid

tops must conform in size to that of the base of the

skid. Do not double stack skids. If any of the above

specications are not met, The Florida Times-Unionis not liable for spoilage or less distribution than

ordered. Special handling due to poor condition may

result in additional charges.

Insert material for Select Market Coverage

should be shipped to: 03, 621 S. Poplar St.,Charlotte, NC, 28202

Insert material for The Florida Times-Union are

accepted at the loading dock Monday 6:30 a.m. to

3:30 p.m.; Tuesday through Friday 7 a.m. to 3:30 p.m.

Closed Saturdays, Sundays, and Holidays.

Ship To: The Florida Times-Union, Attn: Loading DockOne Riverside Avenue, Jacksonville, FL 32202

Frequency Discount RequirementsA separate signed insert contract and 70,000 minimum distribution perinsertion is required to receive frequency discounts.

Full Distribution DiscountAdvertisers who agree to provide preprint quantities equal to ourfull distribution will receive a 10% discount. Contact your accountrepresentative for details.

MiniTab Rate

Size requirements:Minimum Size: 5 wide x 7 deep Maximum Size: 8 wide x 11 deep

Mini-Tabs are charged at a 25% discount o of the net cost, full or part-run.The minimum page requirement to receive the Mini-Tab Discount is 32pages.

Four Page Tabloid Preprints

Full Run Daily & Sunday1 - 7 Times: $36.50 Per Thousand 8 or More Times: $35.50 Per Thousand

Part Run Daily & Sunday1 - 7 Times: $40.50 Per Thousand 8 or More Times: $38.50 Per Thousand

Four page tabloid insert requires minimum 70 pound stock.

Single Sheet Rate

Full Run Daily & Sunday1 - 7 Times: $34.50 Per Thousand 8 or More Times: $31.50 Per Thousand

Part Run Daily & Sunday1 - 7 Times: $37.50 Per Thousand 8 or More Times: $36.50 Per Thousand

Single sheet (card) insert requires minimum 60-pound stock onminimum of .007 thick non-porous cover stock.

Preprint Rates

FREQUENCY8 TAB4 STD

12 TAB6 STD

16 TAB8 STD

20 TAB10 STD

24 TAB12 STD

28 TAB14 STD

32 TAB16 STD

ADD PPGPER CPM

1-7 $47.44 $53.50 $61.58 $70.67 $72.69 $74.71 $80.77 $1.05

8-25 45.93 52.40 60.07 68.67 70.67 71.68 77.74 1.00

26-38 45.42 51.99 59.56 66.63 68.65 70.67 75.72 0.95

39-51 44.92 50.98 59.06 65.12 67.64 69.66 74.71 0.90

52-64 43.91 49.97 58.05 64.11 66.64 67.64 73.70 0.85

65-77 42.90 48.96 57.04 63.10 65.62 66.63 72.69 0.80

78-90 41.89 48.45 56.03 61.08 63.60 65.62 70.67 0.75

91-103 40.88 47.44 55.02 60.07 62.59 64.61 69.66 0.70

104+ 39.87 46.43 54.01 59.06 61.08 63.10 68.65 0.65

Preprint DeadlinesMonday ................................................... No inserts accepted

Tuesday Saturday ....................... Noon Thursday of prior week

Sunday ................................................... Noon Thursday of prior week

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0

Print and Deliver ProductsNAA research* shows that 78% o adults and 87% o newspaper readers look atnewspaper inserts while 61% say they are most helpul when they are thinking

o buying something. While readers say the most useul inormation is price,ollowed closely by notice o a sale, other inormation readers nd useul is productinormation including pictures, brand inormation and store inormation.

Let Times-Union Media help you utilize this powerul tool to capture sales and

increase your bottom line. Times-Union Media oers numerous solutions to t anyneed and at any budget. Target just near your business or to a certain area o themarket to our subscribers, selected non-subscribers, our Military audience or yourneighbors who have opted in to receive our Sunday insert package. Your accountrepresentative can help you target exactly the audience you want your message

delivered and utilize the size and color to enhance your image.

All rates are turn-key to include design, printing and insertion. Allow a minimumo 12 business days rom proo release to insertion date. Other solutions available

include personalized solo mail pieces that can include specic inormation you haveabout your customers or can oer variable incentives to entice each part o yourmarket dierently.

Look to Times-Union Media or all your printing solutions including, but not limited tobrochures, catalogs, rack cards, direct mail, yers, event programs and posters.

*How America Shops and Spends, MORI Research, 2008 conducted on behal o the Newspaper Association o America

Customers Shop More and Spend MoreCommunications that are more relevant to their intended audiences are morememorable, achieve better response rates and build customer loyalty.

Ways to vary your messaging or a more personalized direct mail communicationwith your customers:

Change the photo to reect the recipient male, female or family

Make your sales oer or discount relative to the transaction history of thatcustomer if a customer always spends less than $50, give them an incentiveto spend over $50 or $75 or both

Oer items that complement a previous purchase

Oer greater incentives or discounts to the top 20% of your customers

Oer incentives for collecting more information about your customer tell us thedate o your birthday and receive a discount

The opportunities to create relevant pieces will increase with the more information

you have about your customer

Direct Mail and Variable Data Direct Mail (Personalized Communication) is a logicalstep to enhancing and complementing your newspaper and online marketingstrategies. It is an additional channel o communication to reach active prospects

in the market or the products and services you oer as well as ensuring that yourexisting customers shop more and spend more with you.

Direct Mail Works!A relevant marketing piece is dened as amessage about a product or service that therecipient needs and is delivered when the

recipient is ready to receive it.

50% of U.S. Consumers prefer direct mailmarketing pieces to email marketing*

53% of U.S. Consumers say they nd

direct mail useul.**

According to the Direct MarketingAssociation (DMA) 2011 Statistical Fact Book:Sales driven by non-catalog direct mailmarketing rose rom $457 billion in 2010

to $477 billion in 2011.**

By combining newspaper (acquisition ofnew customers) with Direct Mail (retentiono existing customers) you will:

Gain new customers Increase response rates Improve customer retention Increase brand awareness Improve customer satisfaction

Increase market share/share of wallet Increase ROI of your marketing dollars***

For more inormation about Direct Mailor Variable Data Direct Mail contact youraccount representative.

Sources: *Epsilon Targetings Consumer Survey Results Reveal Direct Mail is

Most Preerred Channel Receipt o Brand Communications, December 2011.

**US Postal Service, Direct Magazine, August 2011, Pg. 4. ***Royal Mail

Group, The Little Book of Big Returns and Adding direct mail to the marketing

mix increases payback by up to 20 percent, October 2011.

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Print and Deliver Requirements

1. Minimum print order varies by product, but many quantitiesstart as low as 5,000 pieces.

2. Allow a minimum o 12 business days rom nal proo sign oto insert date on all tabloids, single sheets and ront page notes.

3. All Print and Deliver prices include design (2 proos maximum),printing and insertion in any products: The Florida

Times-Union, our SMC (Select Market Coverage) Yes! YourEssential Shopper, and Times-Union Media Military products.Insertions into our Living sections is available, but requires acustom quote. Please see your account representative.

4. There is no maximum quantity on any order, but all quantities

printed must be inserted into any o our products within 30days o the rst insertion date.

5. I a Print and Deliver job is cancelled beore all printed piecesare inserted, Times-Union Media will bill the advertiser or allremaining printed pieces less 10% o the remainder o the job.

6. Times-Union Media oers many more customizeable solutions.

Please contact your account representative and they will helpyou develop a program to t your specic business needs.

For more inormation, please contact Kevin Clark, 904.359.4099.

Krat Print and Deliver Inserts

2-Page Broadsheet or 4-Page Tab, 4-Color, 2 Sides, 50# Kraft

Quantity 4color,2 sides CPM

5,000 to 9,999 75.00

10,000 to 19,999 61.00

20,000 to 29,999 57.00

30,000 to 39,999 52.00

40,000 to 49,999 48.00

50,000 to 69,999 45.00

70,000 to 99,999 40.00

100,000 to 149,999 36.00

150,000 to 199,999 35.00

200,000 to 299,999 33.00

300,000 to 399,999 32.00

400,000 plus 30.00

5 1/2 x 8 1/2 4/4 or 4 /0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity 1x 4x 8x 12x

5,000 to 9,999 85.00 74.00 70.00

10,000 to 19,999 49.00 44.00 41.00

20,000 to 34,999 43.00 37.00 33.00

35,000 to 49,999 31.00 27.00 24.00

50,000 to 74,999 28.00 25.00 22.00

75,000 to 99,999 26.00 23.00 21.00

100,000 to 249,999 35.00 25.00 22.00 20.00

250,000 to 499,999 33.00 24.00 21.00 19.00

500,000 plus 30.00 23.00 20.00 18.00

8 1/2 x 11 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3


5,000 to 9,999 120.00 113.00 108.00

10,000 to 19,999 63.00 58.00 55.00

20,000 to 34,999 54.00 50.00 47.00

35,000 to 49,999 38.00 34.00 32.00

50,000 to 74,999 45.00 35.00 31.00 29.00

75,000 to 99,999 40.00 33.00 29.00 26.00

100,000 to 249,999 38.00 32.00 28.00 25.00

250,000 to 499,999 36.00 30.00 26.00 24.00

500,000 plus 34.00 29.00 25.00 23.00

Glossy Stock Print and Deliver Inserts

Bleed sizes will be trimmed an 1/8 inch on all sides.

10 x 10 1/2 4/4 or 4/0, Bleed , 70# glossy stock #3

Quantity 1x Quantity 1x

10,000 to 19,999 75.00 100,000 to 149,999 50.00

20,000 to 29,999 63.00 150,000 to 199,999 49.00

30,000 to 39,999 59.00 200,000 to 299,999 48.00

40,000 to 49,999 55.00 300,000 to 399,999 47.00

50,000 to 69,999 52.00 400,000 plus 46.00

70,000 to 99,999 51.00

11 x 17 folded to 8 1/2 x 11 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3


5,000 to 9,999

10,000 to 19,999 92.00 88.00 86.00

20,000 to 34,999 85.00 81.00 79.00

35,000 to 49,999 62.00 59.00 54.00

50,000 to 74,999 52.00 51.00 48.00 47.00

75,000 to 99,999 51.00 50.00 47.00 45.00

100,000 to 249,999 50.00 49.00 46.00 43.00

250,000 to 499,999 48.00 47.00 45.00 42.00500,000 plus 46.00 45.00 44.00 40.00

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2

Living PublicationsHigh-quality monthly newslettersthat serve targeted gated and

un-gated communities in NortheastFlorida. The content is hyper-local.

More than 17,000 homeownersin quality demographic locationsreceive the Living newsletters.

December29,2011

TU ValuesIf you want to reach more of your

audience either around your storeor in parts of Northeast Florida, add

TU Values to your marketing mix.Delivered every Wednesday to over200,000 households, an insert in

TU Values combined with aninsert in The Times-Union can reach as much as 80%

penetration in many of your strongest zip codes.

Yes! Your

Essential ShopperAn entertaining and easy to read

6-page broadsheet that wrapsJacksonvilles national, regional

and local inserts and coupons. Yes!Your Essential Shopper featuresthe hottest products and shopping

tips on fashion and style, home and garden, personaltechnology, seasonal shopping and food and drinks.

Yes! is delivered free on Sundays to key households intargeted zip codes. See Pages 14 and 15 for details.

Military PublicationsThree major US Navy installations

in the Jacksonville area are servedby weekly newspapers published

by the Times-Union. The militarypapers oer advertisers a highly-

targeted audience.

Jax Air News (NAS Jax), The

Periscope (Kings Bay, GA) and TheMirror (NS Mayport, FL) are distributed on Thursday each

week. Total distribution: 32,000 copies. Call 904.359.4168for rates and information.

Eco LatinoThe areas premier Hispanicpublication, the monthly

Eco Latino serves the surgingSpanish-language market in the

North Florida area. More than83,000* Hispanic adults now callNorth Florida Home.*Source: Demographics USA 2007

Speciality PublicationsOur footprint stretches well beyond the pages of The Florida Times-Union. In addition to the dailynewspaper and all of its features and benets, we oer specialty publications for a variety of interests.

Targeted Special SectionsThe Florida Times-Unions targeted special sections let

you choose your spectators, special interests, seasonal

and gender-related themes allowing you to get the most

action out o your advertising dollars. Below are a ew

examples o some o our targeted special sections:

The Players Championship

This full-run section in May salutes the PGA Tours

th major.

Jaguars/NFL Preview

From the NFL preseason and regular season to the college

ootball scene, The Times-Union oers several ootball

special sections to reach your customers.

Spring/Fall Home & Patio

Produced in conjunction with the Spring and Fall Home

& Patio shows. This guide oers a variety o ideas and

plans or homeowners. In past years, these sections have

served as the ofcial guide to the Home & Patio shows.

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Shorelines Special FeaturesShorelines, the beaches area newspaper, is published every Saturday and is distributed inside

copies of The Florida Times-Union that are delivered to: Mayport, Atlantic Beach, Neptune Beach,

Jacksonville Beach, Ponte Vedra and Intracoastal West areas.

Shorelines Business Profles

Tell readers what sets your business apart in a

feature story and a weekly ad in Shorelines:

Rate: $142.56 (minimum of 9 weeks)

Ad Size: 2 column x 4 inches

Copy may change weekly

Add color for only $28.80 per ad

Dining at the Beaches and Beyond

Reach restaurant goers and receive a feature story about your restaurant

every nine weeks.

Option 1: 2 column x 4 inch ad with rotating feature story

Color Ad: $75 per week

Black and White Ad: $60 per week

Option 2: 2 column x 2 inch ad

Black and White Ad: $50 per week

This option is available b/w only and listing includes name,

logo, hours and special. Does not include story.

K L P # M < < # ) (( C ( K?

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4

What is Yes!? Yes! Your EssentialShopper is an entertaining and easy-to-read,6-page broadsheet that wraps Jacksonvilles

national, regional and local inserts and coupons.

Yes! Your Essential Shopper features the hottestproducts and shopping tips on fashion and style,home and garden, personal technology, seasonal

shopping and food and drinks. Yes! is deliveredfree on Sundays to key non-subscriber householdsin targeted zip codes.

Yes! Target

Yes! engages and retains the highly-desirable target of women 25 - 49 in

the strongest zip codes that have attractive demographics, high house-hold spending levels and strong retail activity.

Yes! ReachYes! covers 16 of the fastest growing and most sought-after zip codes in

the Jacksonville DMA. Households in these zip codes contain those whoare ready to buy and who have the purchasing power to buy more of

what they want.

Yes! Research

Yes! Your Essential Shopper is a nationally branded product recognized

in the top 550 markets and supported by national, regional andlocal advertisers.

Early research o Yes! in other markets show:

99% welcomed Yes! into their homes

70% looked at, browsed or read the ads and coupons

70% are glad they opted-in to receive Yes!

65% read or looked at the Yes! 6-page wrap

59% look orward to receiving Yes! every week

50% used at least one coupon when purchasing an item

Advertise With Yes!There are 2 ways to reach the Yes! consumer and increase your ROI:

Place your inserts within the pages of Yes!

Place an ad on the Feature pages of Yes!

Look for Yes!Yes! will be delivered every Sunday and on Thanksgiving Day in a brightpink Yes! branded bag.

YOUR ESSENTIAL ADVERTISING OPPORTUNITY!

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Zoning Options

ZIP Codes (10,000 minimum)

Quantity

50,000 copies

Distribution

Hybrid Model

Frequency

Every SundayThanksgiving Day

Yes! Jacket Deadlines Display Ad

Reservations and Ad Copy -Thursday, 5 p.m.

11 days prior to Sunday publication Display Ad

Camera Ready Copy -

Friday, 5 p.m.10 days prior to Sunday publication

Yes! Jacket Advertising Rates

Display ads (Full Run on Jacket only).All ads are full color.See your Times-Union Media repfor details.

1x 6x 13x 26x 52x *TU Pickup RateFull Page $1,199 $1,079 $959 $839 $719 $600

1/2 Page $699 $629 $569 $509 $459 $400

1/4 Page $379 $339 $309 $279 $249 $200

Zip Name Quantity

32065 Orange Park 1,624

32068 Middleburg 3,953

32073 Orange Park 3,130

32210 Ortega 5,423

32216 Pottsburg 2,123

32222 Brannan Field 698

32223 Mandarin 1,114

32224 Univ. of N. Florida 2,974

32225 E. Arlington 3,185

32244 Wesconnett 6,781

32246 Sandalwood 5,372

32250 Jacksonville Beach 2,467

32256 Deerwood 4,696

32257 Beauclerc 2,569

32259 Fruit Cove 1,119

32277 Arlington 2,771

Total 50,000

Yes! Zip Codes and Quantities

*Buy any ad in the Sunday Times-Union and pick up into Yes! on the same day. Earlier deadlines apply for Yes! publication.

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6

Targeting Run of Site BehavioralTargetingGeo

TargetingGuaranteedPlacement

ComboTargeting

LREC (300x250) $8/CPM $12/CPM $10/CPM $10/CPM $12.75/CPM

North (728x90) $8/CPM $12/CPM $10/CPM $10/CPM $12.75/CPM

Sky (160x600) $7/CPM $10.50/CPM $8.75/CPM $8.75/CPM $11.25/CPM

LSKY (300x600) $8/CPM $12/CPM $10/CPM $10/CPM $12.75/CPM

South (728x90) $4/CPM $6/CPM $5/CPM $5/CPM $6.50/CPM

Jacksonville.com is an essential part of the

North Florida growth story. For generations

The Florida Times-Union has been thedominant news and information sourcein Northeast Florida. That dominancecontinues today, through the help of

Jacksonville.com.

Jacksonville.com has averaged1.9 million unique monthly visitors,

2.9 million monthly visits with an averagevisit length of over eight minutes*.

The unconventional design of the websitefocuses heavily on user participation and

interaction. The home page features news,video, and sta blogs, updated around the

clock. Users who register can start their ownblogs.

Independent research shows that, takentogether, The Florida Times-Union and

Jacksonville.com reach 54.9% of the adultsin the ve-county metropolitan area** and

almost 569,000 adult readers/visitors in our15-county Designated Market Area**. No

other media company can match that kindof coverage in this market.

It is our belief that a multimedia approach isvital to best serving our advertising partners.

This catalog describes the dierent deliverymethods to create maximum results.

Source: *Omniture Site Catalyst Dec. 2011 - Nov. 2012

**Scarborough 2012, R2.

NORTH -728 X 90 LEADERBOARD

LREC300 X 250

LSKY

-3

00X

600

SOUTH 728 x 90 Leaderboard

SKY

-160X

600

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8

Deadlines

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

ProductSpace ReservationProof Ad Deadline

All Ads ApprovedMaterials Due

Main News, Metro, Business, Sports THURSDAY 10 AM FRIDAY 10 AM

Lie, Book Page, Amusements and Travel* WEDNESDAY 10 AM FRIDAY 10 AM

Classifeds - Auto and Home* THURSDAY 10 AM FRIDAY 10 AM

Classfeds - Employment* THURSDAY 10 AM FRIDAY 10 AM

Yes! Your Essential Shopper FRIDAY 2 PM(Week Prior)

MONDAY 12 NOON(Prior to Sunday Insertion)

Krat Jacket WEDNESDAY 5 PM(12 Days Prior to Publication Date)

THURSDAY 5 PM(11 Days Prior to Publication Date)

Main News, Metro, Lie, Sports and Classifeds THURSDAY 10 AM FRIDAY 10 AM

Main News, Metro, Business, Sports and Classifeds FRIDAY 10 AM MONDAY 10 AM

Lie, Amusements* THURSDAY 5 PM FRIDAY 5 PM

Main News, Metro, Business, Sports and Classifeds MONDAY 10 AM TUESDAY 10 AM

Lie, Health, Amusements* FRIDAY 10 AM MONDAY 10 AM

Main News, Metro, Business, Sports and Classifeds TUESDAY 10 AM WEDNESDAY 10 AM

Taste (Lie), Amusements* MONDAY 10 AM TUESDAY 5 PM

MILITARY PUBLICATIONS -Jax Air News, Mayport Mirror and The Periscope

Retail Ads

Classifed Ads

THURSDAY 5 PMCamera-Ready Materials Due

FRIDAY 5 PMCamera-Ready Materials Due

MONDAY 5 PMFRIDAY 10 AMTUESDAY NOONMonday 10 AM

TU ValuesMONDAY 10 AM

(11 Days Prior to Publication Date)

TUESDAY 10 AM

(10 Days Prior to Publication Date)

Main News, Metro, Business, Sports and Classifeds WEDNESDAY 10 AM THURSDAY 10 AM

Career Times WEDNESDAY 3 PM THURSDAY 5 PM

JACK* TUESDAY 10 AM WEDNESDAY 10 AM

Main News, Metro, Lie, Business and Sports THURSDAY 10 AM FRIDAY 10 AM

Classifeds - Employment THURSDAY 10 AM FRIDAY 10 AM

homes* MONDAY 10 AM WEDNESDAY 10 AM

Drive* TUESDAY 10 AM THURSDAY 10 AM

Shorelines (Beaches/Ponte Vedra) TUESDAY 10 AM THURSDAY 10 AM

*Early Press Run

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Sotware Requirements Photoshop CS3

Illustrator CS3 InDesign CS3

Adobe Acrobat 9.0

Acceptable Media CD

DVD

Electronic Ad Delivery AP Adsend (www.adsend.com)

Site Code ID is FLJAJ Ad Transit (www.adtransit.com) Adsend

AdDrop

EMailAds may also be e-mailed to

[email protected] only if thefollowing conditions are met:

File is a PDF (with extension) File size is less than 4MB

Account Executive is copiedon e-mail

Direct ElectronicAd Transer

The Times-Union also offersadvertisers their own FTP

directory with passwordprotection. Just contact youradvertising sales representative

for more information or toactivate today.

As with all electronic delivery

methods, the PDF file format isthe preferred format. PDF is theonly format used by our current

Ad Delivery Services that wesubscribe to. If sending multiple

files all files should be collectedand compressed to create a single

file for uploading.

Once an advertiser posts an ad onour FTP site they should e-mail

confirmation of upload to theirAdvertising Sales Representativewho, in turn, can provide the

necessary processing informationto production.

PDFsWhen submitting an ad as a PDF,here are some guidelines:

Make sure all art is CMYK or

Grayscale. All colors must be CMYK, no

Pantone or Spot Colors. Make sure all fonts are

embedded or subset at 100%. Create your PDF file to meet the

PDF/1Xa standard with Acrobat 5compatibility.

Or, create a postscript file anddistill through Acrobat Distiller,using the distiller settings for the

PDF/1Xa.

IMPORTANT When creating a PDF using

InDesign and/or transparency(i.e. drop shadows, layers,

overlays, etc.), create yourPDF file to meet the PDF/1Xa

standard with Acrobat 6 or7 compatibility and DO NOT

flatten transparency.

Please contact your sales representativefor special section and other double truck

measures. Ads are ordered by columnwidth and depth (1/4 increments).

For more information on ad specications,please contact your sales representative for

a copy of our Ad Production Guidelines.

Ad Sizes/SpecsWhen submitting an ad to Times-Union Media, the preferreddocument format is PDF (Portable Document Format). Below,please find other software, media and delivery requirements:

Advertising Dimensionsor 44inch WebOrder all ads by column width and

depth (depth in increments).

ROP and CLASSIFIED(6 Col. X 21.5 deep)

Columns Inches

1 Col. 1.5556

2 Col. 3.2778

3 Col. 5.0

4 Col. 6.7222

5 Col. 8.444

6 Col. 10.1667

Double Truck 21.25

DOUBLE TRUCKROP and CLASSIFIED

Columns Inches

Broadsheet13 col. x 21.5 deep

21.25 x 21.5

Tabloid13 col. x 10 deep

21.25 x 10

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Advertising Policy

A. All rates contained herein are net as shown. Agency commissions or further discounts are not allowed unless otherwise noted.

B. Every eort will be made to comply with the advertisers position request, however, position is not sold or guaranteed. Advertising orders are not

accepted on a position or omit basis.

C. An annual contract, signed in advance, is required to earn other than the open rate and to qualify for discounts.

D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition.

E. The Publisher reserves the right to refuse or cancel any advertisement.

F. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will

indemnify and hold harmless Publisher from liability, including reasonable attorneys fees and other costs of defense, arising from any actions or

claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertisers copy.

G. The Florida Times-Union will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The

Publisher will not incur any liability for errors after the rst day the ad appears. Any errors should be reported immediately to the retail advertising

department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline.

H. All advertising space used will be credited once as advertising inches toward contract fulllment, except as otherwise noted.

I. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement.

J. Some advertisers may be temporarily extended a $500 courtesy credit limit pending the nal credit extension decision, providing a completed

credit application has been submitted for review.

K. The software used to schedule and track impressions is set to deliver impressions within a standard margin of error. Completed campaigns which

have delivered within a seven percent margin (i.e., + or -) will be considered to have been delivered in full. In addition, when advertisers run

multiple online impression based campaigns during a month, the combined total number of impressions delivered for a given ad type will becompared to the total number of online impressions ordered to determine if ordered impressions have been fullled.

Preprint Insert Policy Full Run, PartRun and Zoned Preprint Advertisers

1. Circulation quantities requested include a 5% allowance for spoilage.

2. The Florida Times-Union will charge Full Run Advertisers only for those inserts that are placed in our newspaper. Gross Press Run totals will be

used for billing purposes. For part-run and Zoned advertisers, The Florida Times-Union will distribute all useable inserts received unless otherwise

directed by advertiser. As our quantities listed are advance estimates, any insert quantities remaining will be distributed to the nearest possible

area.

3. While we try to provide the most accurate numbers possible to our advertisers, we sometimes fail to accurately project the quantities for a given

day. We audit ourselves to ensure that we are billing customers for the amount inserted. It is our policy to credit our advertisers if they have been

invoiced incorrectly. These credits will appear on your monthly advertising statement when they are identied.

Terms o Payment

A. All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable on terms

stipulated on the invoice statement.

B. MasterCard, American Express, Discover, Visa, or cash accepted.

C. All invoices are due net thirty days.

Documents

2013 Retail Card