2013 SUMMER SALES MEETING LIGHTING AND ELECTRICAL

2013 SUMMER SALES MEETING LIGHTING AND ELECTRICAL

AGENDA

- Lighting Education/ Background- Electrical Education/ Background

• Connectors• Adapters• Brake controls• Converters• T-Connectors

- New Products

LIGHTING 101

Illegal Lights being Sold22%

60,000,000 Watt Tail Lamps0%

Police that know the legal Lighting Re-quirements

0%

People you let in after Passing you on the Right1%

Cequent Market Share< 1%

New Products Developed for Lighting< 1%

People wish there Car had Rocket Launcher Installed

16% Blind People Dirving13%

Drunk Drives admitting their Drunk14%

People dragging the Dog behind the Car (Clark)1%

People in the Cleveland area that actually Stop when the light turns RED

< 1%

Bright Ideas that actually Light-up3%

Mis-wired Tail and Stop Lamps11%

Interior Lights hooked to Cigarette Lighter3%

Tail Lights pointed at the Ground2%

People Wearing Sunglass while Driving10%

Lighting Market Statical Overview

LIGHTING 101

Total Trailer Lighting Market Retail Trailer Lighting Market

Source: Industry Estimates

Trucklite Grote Peterson TigerEye / Blazer

Optronics Cequent Other

Trucklite Grote Peterson TigerEye / Blazer

Optronics Cequent Other

Est. Market Size: $478 million (retail $) Est. Market Size: $72.3 million (retail $)

LIGHTING 101

What does stop/tail/turn mean?

How many lights do I need to use to achieve it?

Are they the same as "Tail Lights"?

Stop/Tail/Turn is a combination rating meaning a specific light or grouping of lights in an assembly meet the requirements for this named combination. This rating can be achieved using 1 light alone as long as the light source meets the requirements for the specific

Why are some Turn Signal Lights Red and others Amber, does it matter which color I use?

Yes, the color does matter. While both colors are acceptable for turn signals, the color use is primarily driven by the "Stop" Function. When using a multi-function Stop/Turn light, the color must be Red as required by FMVSS/CMVSS 108 requirements. Amber turn is a European requirement, but is optional in the US and Canada.

LIGHTING 101

What are Submersible Lights?

Submersible lights purposely allow water to enter the light assembly, however a cushion of air forms when water enters the light and will protect the bulbs and electrical connectivity from damage. This natural phenomenon is known as the "Bell Jar Principle". These lights are ideal for boat trailers and utility trailers that will be submersed in water.

What are Waterproof/Sealed Lights?

"Waterproof" and "sealed”, mean exactly the same - these lights are completely sealed and will not allow water to enter the inside of the light assembly. Many of our new LED Side/Marker and Tail Lightsare completely sealed as to prevent water from damaging the circuit board and components associated with LED Technology.

LIGHTING 101

What is the difference between Side Marker & Clearance Lights?

Side Marker Lights are mounted on the side of a vehicle and are used to define its length. Clearance Lights are mounted on the front and rear of a vehicle and are used to define its width.

What are "PC" Side Marker/Clearance Lights?

These lights meet the FMVSS/CMVSS 108 requirements for photometric certification as both Clearance and Side Marker Lights when properly mounted.

LIGHTING 101

•LEDs produce more light per watt than do incandescent bulbs; this is useful in battery powered or energy-saving devices. •LEDs can emit light of an intended color without the use of color filters that traditional lighting methods require. This is more efficient and can lower initial costs. •The solid package of an LED can be designed to focus its light. Incandescent and fluorescent sources often require an external reflector to collect light and direct it in a usable manner. •When used in applications where dimming is required, LEDs do not change their color tint as the current passing through them is lowered, unlike incandescent lamps, which turn yellow. •LEDs, being solid state components, are difficult to damage with external shock. Fluorescent and incandescent bulbs are easily broken if dropped on the ground. •LEDs have an extremely long life span. One manufacturer has calculated the ETTF (Estimated Time To Failure) for their LEDs to be between 100,000 and 1,000,000 hours. Fluorescent tubes typically are rated at about 10,000 hours, and incandescent light bulbs at 1,000-2,000 hours. •LEDs mostly fail by dimming over time, rather than the abrupt burn-out of incandescent bulbs. •LEDs can be very small and are easily populated onto printed circuit boards.

All About LED’s

ELECTRICAL 101

Source: Estimates based on NPD Group & OEM / Auto Retail Only

2013 Trailering Electrical Retail Market Share

REESE Litemate (Hoppy) Other / Private Label*

CURT Valley

2013 Trailering Electrical Market Share

REESE Litemate (Hoppy)

Other / Private Label CURT

Valley

Est. Market Size: $207 million (retail $) Est. Market Size: $67.3 million (retail $)

*REESE also has private label

ELECTRICAL 101

CONNECTOR

Ground

Tail/Marker

Left Turn/Brake

Right Turn/Brake

Surge Brake

4-Flat 5-Flat

Blue wire is added and connected to backup on the tow vehicle and the surge brake on the trailer

6-Way Alternate 6-Way

Note: the electric brake and auxiliary circuits may be reversed on some trailers

Ground

Tail/MarkerLeft Turn/Brake

Right Turn/Brake

Electric BrakeAux/Backup

As shown from Trailer End

Electric Brake (S)

Pin

Electric Brake (A)

Pin

ELECTRICAL 101

7-Way Blade

Note: Wiring diagram to RV Industry Standard

As shown from Trailer End

• Standard in the RV Industry

• Found on medium to light duty trailers

Ground

Auxiliary

Tail/MarkerElectric Brake

Battery

Left Turn/BrakeRight Turn/Brake

CONNECTOR

Ground

Tail/Marker

Left Turn/Brake

Right Turn/Brake

What is a “Wishbone” or “Y” Harness?

On light duty small trailers a 4-Flat is the standard connector. Normally the wiring goes down one side, and then crosses at the back to wire the other side. A wishbone harness splits at the front of the trailer and goes down each side. This keeps the wires from hanging down and getting snagged, it is used heavily in the Marine industry where the boat hull hangs between the wheels.

4-Flat Wishbone

ELECTRICAL 101

ADAPTER

Basic Adapters can only go from a higher number of circuits to a lower number (i.e., 7-Way to 4-Way)

7-Way to 4-Flat

7-Way to 5-Way7-Way to 6-Way

6-Way to 4-Flat

ELECTRICAL 101

ADAPTER

4-Way to 7-Way

Premium adapters allow for going from a 4-Way to larger connectors, but require additional wires to be installed.

85343 Dual Port Adapter

Note: primary grounding to frame required, 4-flat can not handle load required for additional circuits

ELECTRICAL 101

BRAKE CONTROL

Used to regulate the power going to the brakes

Without a brake control the entire work load is on the vehicle’s brakes and can create an unsafe condition

A brake control activates the trailer brakes

Why should a circuit breaker be used when wiring a brake controller and not a fuse?

If an interment short should happen when driving down the road the circuit breaker will reset itself and your brakes will have power again. Once the fuse blows no power will flow through the circuit until the fuse is changed. Circuit breakers should always be in line with a brake control.

ELECTRICAL 101

CONVERTER

Why would I need a converter?

If you have a vehicle with amber or independent separate turn signals, then a converter is required to convert the 3 wire lighting system to a 2 wire lighting system.

What is a Power Module (Converter)? A power module reduces to load on tow vehicles electrical system by supplying electrical power from the battery directly and only using a trace amount of electric from the standard electrical system.

ELECTRICAL 101

CONVERTER

Why would I need a Power Module?

Many of the today’s vehicles contain light gauge wiring and sensitive computer systems. These systems constantly monitor the vehicle’s electrical requirements and advise when there are problems or even shut-off the vehicle if the electric or loads on the wiring is not performing as designed.

•Can be used on 2- or 3-wire systems

ELECTRICAL 101

T-CONNECTOR

Allows for quick and easy installation

No Cutting, splicing or taping

Includes converter where needed

Typical Locations

Passenger Car

SUVPick-up Trucks

NEW PRODUCTS

Product Features:• Connects into vehicles wiring system• Fits many car applications and ball mounts• LED lights• 2 illumination modes:

• Back up light• Utility light

• 500 lb. load capacity• Mounting hardware included• Patent pending

Key Benefits:• Aids in loading and unloading cargo from vehicle.• Illuminates area behind vehicle for increased

visibility during activities such as trailer hook up.

How it’s Made:• Durable, one piece fiber reinforced plastic• 2 LED light modules• Ergonomic low profile design• Corrosion Resistant

LIGHTED HITCH STEP

Part Number: 7065300Target Availability: Late Fall 2013Packaging: 1 per MCTarget MSRP: $ 59.95

Product Features:• Connects into OEM vehicle’s wiring system• Corrosion resistant tin plated terminals• Includes gasket cover and plug locking feature• Weather resistant design• Fits many car applications

Key Benefits:• Ideal for towing a trailer with 7-way blade style

connector• Easy connection; “plug-in” harness

How it’s Made:• One piece glass reinforced plastic ergonomic

design• Stainless steel materials• Tin-plated contacts

7-WAY PROFESSIONAL PLUG IN

Part Number: 85501Target Availability: Fall 2013Packaging: 3 per MCTarget MSRP: $19.99 - $24.99



connector• Easy connection; “plug-in” harness• Includes mounting bracket and fasteners







connector• Easy connection; “plug-in” harness• Includes fasteners





Product Features:• 12 inch long cable (Trailer)• Protective durable cable jacket• Dust cover for enhanced weather resistance

and water proofing• Corrosion resistant tin plated terminals• Heavy duty durable design

Key Benefits:• Aids in towing a trailer with a 4-way flat style

connector• 2 mounting holes that secures connector body

to any flat surface

How it’s Made:• PVC insulated Jacket• 18 gauge insulated stranded wires• PVC molded body• Tin plated terminals

4 FLAT PROFESSIONAL

Part Number: 85500 (Trailer)Part Number: 85505 (Vehicle)Target Availability: Fall 2013Packaging: 3 per MCTarget MSRP: $4.99 - $7.99

Product Features:• Various 3D designs for the sports enthusiast• Fits 2” receivers• Quick & easy installation; snap on patent design• No tools required• Anti- rattle design• Strong, durable construction

How it’s Made:• Mounting Brackets are made out of fiber reinforced

nylon• Base is made out of black powder coated aluminum

alloy• Emblems are made out of anodized aluminum alloy

3D SPORTS HITCH COVERS

Part Number: VariousTarget Availability: Winter 2013Packaging: Clamshell; 3 per MCTarget MSRP: $14.00 – $19.99

86539 86537

86536

86538

86540

86541

Product Features:• Easy to Install• Fits 1.25 in. and 2 in. receivers• Long life LED light source• Two functioning operation- low

illumination with tail lights and high illumination with brake lights

Key Benefits:• 4-flat connector installed for quick wiring’

just plug in and go• Size of cover wont interfere with bumper

How it’s Made:• Solid state electronics• Made with LED embedded circuit boards

LIGHTED HITCH COVERS

Part Number: TBDTarget Availability: Winter 2013Packaging: 3 per MCTarget MSRP: $26.95 - $ 29.95

Documents

2013 SUMMER SALES MEETING LIGHTING AND ELECTRICAL