2013: Sylacauga Commerce

A Special

Supplement to

The Daily Home

2013

SylacaugaCommerce

2 — THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 17, 2013 sylacauga commerce

17 West Fort Williams • Post Office Box 185 • Sylacauga, AL 35150

256-249-0308

Won’t you join us?

The mission of the Sylacauga Chamber of Commerce is to provide leadership and promote the economic advance-ment, business climate and quality of life for the City of Sylacauga and surrounding areas.

Membership investments and membership involvement max-imize the efforts of each individual member and enhance what the Chamber of Commerce can do for our marketplace and community!

The only way to accomplish our missionis with the help of our Membership!

A dynamic city government, quality school system, city agen-cies and countless community clubs and organizations are working together with the Chamber of Commerce to make Sylacauga a great place to live, work and play!

300700

Chamber Director Carol Bates says the city has had a good year and has held its own.

Sylacauga Chamber ishelping fill empty buildingsBy EMILY ADAMSHome staff writer

The Sylacauga Chamber of Commerce is making sure the city stays on the up-and-up by helping attract more businesses to the area.

“The chamber’s role in commercial and retail development is to com-pile a listing of available buildings or building sites in Sylacauga so that when people make inquires, we can help guide them in the right direction,” chamber director Carol Bates said. “That is something we have done and we get a lot of inquiries about.”

Bates said the chamber, which has about 450 mem-bers, sends out at least 10 to 12 information packets each month to people or businesses that are con-sidering locating or living in Sylacauga. It also works with the Industrial Board to supplement information to businesses or industries considering the city.

“We help them with information on housing, schools, what’s available here,” Bates said. “We are here to answer as many questions as possible.”

The newly created Joe Duck Society, part of the Retiree Tourism Committee and named for a longtime Kiwanian who died last year, is also here to promote the city among senior citizens, visiting groups, families or others

who are interested.“What the Joe Duck

Society will do is, when groups are coming to town or just for a family that wants to move here, we will get the Joe Duck Society to do what Joe did best, which was sell Sylacauga,” Bates said. “They will talk about what we have. Blue Bell, Lake Howard, the busi-nesses, churches, schools, the chamber — all that we have, because we have a lot of good senior housing here now and a lot of great reasons to live here.”

Society members will also conduct walking tours of the city and pos-sibly act as greeters at the Imerys-Gantt’s Quarry Observation Point dur-ing times when guests are expected at the site.

Another specific area of focus is continuing to fill the downtown district as well as some empty buildings along U.S. 280. A Retail Committee has been established to think of ways to bringing in new commercial and retail business, Bates said.

“In the last year, we’ve had several new businesses, but we’ve lost some too,” she said. “We’ve had a good year, and we’ve held our own.”

Bates said they would love to fill the former Krystal and Budsy’s Steakhouse buildings on U.S. 280 because they are

both visible to all the 280 traffic.

“We get inquiries about those buildings all the time, but they are only for sale, not lease, and that has been a problem so far,” Bates said.

The committee is also working on attracting a larger chain restaurant, which citizens have want-ed for many years.

“I am hopeful that could happen, because we have the demographics they are looking for in our trading area,” Bates said. “We’ve got close to 50,000 people within a 10- to20-mile radius who come here for their groceries, doctor’s visits, other needs they have rather than going to Birmingham. There are those that are still going to go to Birmingham, but we’re positioned on 280 so that several surrounding areas are drawn here.”

Chamber board mem-bers are hoping to increase usage of downtown for community events as well to give it more of a “park your car and walk around, village feel,” Bates said.

The Clear Plan 2030 survey currently in prog-ress will also help the city move forward by compil-ing results on a variety of topics from a 10-coun-ty area. Bates said she is encouraged by what is happening in Sylacauga and its surrounding cities.

“We’re going to see a

lot of changes, I think,” Bates said. “It doesn’t come quickly and it’s something folks say they want until they get it sometimes, but I think Sylacauga has so much to offer, and I feel like we’re at a point where we have the opportunity to make the biggest impact we’ve made in a lot of years.”

Contact Emily Adams at [email protected].

Bob Crisp/The Daily Home

The chamber is focusing on building up downtown with new busi-nesses and events to attract people to the area. There are also early talks of creating loft living spaces.

THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 17, 2013 — 3sylacauga commerce

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By MARKLEDBETTERHome staff writer

Childersburg Chamber of Commerce president Pete Storey sees the devel-opment of youth lead-ership and the tourism industry as two keys to the city’s economic growth.

The Ambassadors and Diplomats is a stu-dent leadership develop-ment program available to qualified students from Childersburg, Fayetteville and Winterboro high schools.

Throughout the school year, the students meet monthly to learn leader-ship skills and develop resumes. Last October Ambassadors and Diplomats met at DeSoto Caverns Park to partici-pate in a team-building, networking workshop conducted by Ephraim Stockdale, a representa-tive of the Economic and Community Development Department of Alabama Power Company.

Students attend local City Council meetings and host community func-tions such as chamber cof-fees, the annual chamber banquet, Coosa Fest and other chamber sponsored events.

A community service project the group adopt-ed is working with Parks and Recreation director Howard Smith in making improvements to the city’s tennis courts.

“The tennis court is their choice,” Storey said. “We try to give them own-ership with things.”

The group’s goal with tennis court improve-ments is establishing a ten-

Storey: Youth, tourism keys to growthnis team at Childersburg High. Improved and expanded courts are vital for hosting tournaments.

Storey said he is glad to see student leadership development as part of the recent improvements at Childersburg High School. The initiative has made a significant impact, not only on the school but also the Ambassador pro-gram, Storey said.

“One of the best things at Childersburg High is establishing youth leader-ship and their school is gradually becoming the best in the county and state,” Storey said.

“It is a well designed program that can lead us into the future, and allow students to become lead-ers,” Storey said. “Some leaders are born, others are taught.”

Storey said he has seen Ambassadors and Diplomats involved in the school’s program grow and what they’re doing will enhance the program.

“They have already brought ideas to us to make our program better,” Storey said.

Applications for next year will be received in May.

“We give them a two week deadline to turn in applications to teach responsibility,” Storey said.

Students will be inter-viewed this summer before being accepted.

Storey sees developing tourism as another key to the area’s economic devel-opment.

“So much could be done on the river,” Storey said. “It is our best resource and we want to explore ways to

best utilize it.”Storey cites the Grist

Mill and DeSoto Caverns as two major tourist attrac-tions. He said he wants to help cross promote these attractions.”

To further enhance the tourism market, Storey said he will be taking the second of three courses offered by the Southeast Tourism Society as part of strategy for developing tourism. He will attend classes in July.

“One of the real ben-efits is the networking opportunity I have with other tourism profession-als,” he said.

Storey said chamber members and business owners can look for a new program soon. He said the chamber is initiating a “Member-to-Member” discount policy where par-ticipating businesses will receive discounts when chamber members shop with each other.

He said he also wants to work with retail special-ists to recruit retail busi-nesses and wants to work more diligently to recruit new businesses downtown, especially a restaurant.

“If you have good food, people will come,” Storey

said.He also said he believes

downtown renovations should help get smaller business to locate down-town.

Playing a vital part in the chamber’s success has been its “Chamber Partners” program, which enlists the support of area businesses and industries.

The program’s design is to eliminate repetitive solicitations of funds vital to support the chamber’s events and programs.

“If not for the partner-ship program we would not be in business,” Storey


Chamber director Pete Storey, right, says renova-tions should help get small-er business to locate down-town.

said.“The good thing about

partnership is small busi-nesses benefits include more than just member-ship,” he said. “They get to pick and choose what level they want.”

Partners can select from several levels of participa-tion and benefits vary with the investment.

According to informa-tion provided by the cham-ber, companies investing in the chamber receive expo-sure at community events.

Storey encourages area businesses and industries to take advantage of the chamber membership and partner with the chamber in planning for a great future for Childersburg.

Contact Mark Ledbetter at [email protected].


By JUNE WINTERSHome staff writer

Coosa Pines Federal Credit Union just keeps growing and the Sylacauga branch is the perfect exam-ple.

Since the credit union moved its business from downtown Sylacauga in 2005 to its present loca-tion on Payton Boulevard, its membership has grown by leaps and bounds. Aimee Morris is manager of the Sylacauga branch, and Bonnie Bryant is man-ager of the Childersburg branch.

Coosa Pines Federal Credit Union was organized in 1950 by several men who worked at Kimberly-Clark Paper Mill, and the

first office was set up inside the mill. The workers were determined to see their money work for them in savings and loans.

In 1980, the present headquarters of the credit union was built adjacent to the mill.

Today there are five branches, including the Childersburg and Sylacauga branches. Others are locat-ed at Pell City, Chelsea and Roebuck.

Each branch of Coosa Pines and its main office is a full service savings, checking and loan institu-tion. In 2012, Coosa Pines had 21,519 members from Talladega, St. Clair, Coosa, Clay, Jefferson and Shelby counties.

Don Carden, chief exec-

that technology to a new level by giving members the ability to deposit checks using their smart phone.”

He said they also used that technology to promote financial literacy. “This is a high priority at Coosa Pines,” he added.

Carden said one of the newest free services is the BALANCE Financial Fitness program. “With BALANCE, members have access to hundreds of edu-cational articles, tools and videos through the credit union’s website, www.CoosaPinesFCU.org. Our members may also speak with certified financial counselors by calling a toll-free number or by chatting online.”

Carden said the coun-selors are available to help with any financial question such as budgeting, invest-ing, balancing a checkbook, or figuring out how to pay for a dream vacation. “The credit union pays for this

program and offers it to members, with unlimited use, at no charge.”

As for future plans for Coosa Pines Federal Credit Union, Carden said, “In 2012, the Board of Directors decided that to offer the best service to our members, we needed to move our main branch to a more convenient location. We purchased property on U.S. 280 in Childersburg and the goal is to have a new building completed by year-end.” Carden said the new office will provide the conveniences that cur-rent and potential members have been asking for. “I’m looking forward to what the future holds for Coosa Pines Federal Credit Union and our members,” he said.

Last year, Jefferson County was added to the credit union’s field of mem-bers, and Aimee Morris, Sylacauga branch manager, said, “We are so excited about the opportunity this

creates for our members and potential members. Being member-owned, each member benefits from this growth.”

Coosa Pines is controlled by a volunteer board of directors, which is elected by credit union members. Presently serving are Gene Welch, Mack Lee, Roger Barnett, Jimmy Johnson, Bobby Newsom, Ed Nix and Nettie Studdard.

Hours for each branch are: Childersburg, Monday-Friday, 8 a.m.-4:30 p.m., and on Wednesdays from 8:30 a.m.–4:30 p.m.; Sylacauga, Monday-Thursday, 8:30 a.m.-4:30 p.m., and Fridays, 8:30 a.m.-5 p.m., with the drive-thru window open Monday-Thursday, 7:30 a.m.-5:30 p.m., and Friday, 8:30 a.m.-5 p.m.; Chelsea, Monday-Friday, 8:30 a.m.-5 p.m.; Pell City, 8:30 a.m.-5 p.m.; and Roebuck, Monday-Friday, 9 a.m.-1:30 p.m., and 2:30-5 p.m.

utive officer of the credit union, said, “Coosa Pines Federal Credit Union is committed to offering its members the best service and technology available. We added a smart phone app several months ago. Later this year, we’ll take


Coosa Pines was established in 1950. This branch is in Childersburg.

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Coosa Pines Federal Credit Union’s Sylacauga branch keeps growing.

THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 17, 2013 — 5 sylacauga commerce

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By EMILY ADAMSHome staff writer

Badcock Furniture in Sylacauga is a catch-all for home furnishing needs.

The store, located in the Fort Williams shop-ping center, carries name brands ranging from appli-ances and electronics to furniture and outdoors equipment.

“We’ve got anything and everything,” store manager Greg Davis said. “Anything you need for your home, you can find here at a competitive price.”

Davis said Badcock’s best feature for customers is its financing options.

“We do in-house financing, and that’s our biggest thing that sets us apart from other furniture stores,” he said. “It gets customers the furnishings they want at payments they can afford.”

He said customers can sometimes get a room of furniture for $100 a month. Payment plans are molded to fit what the customer needs. In addi-tion, Badcock has a differ-ent sale every two weeks, so customers are sure to

leave the store with a good deal.

Throughout the store, shoppers will find bed-room, living room and dining room furniture from name brands like La-Z-Boy, Ashley, Affordable, Catnapper and many more. Mattresses are avail-able from TempurPedic and Serta, among others. The store carries 25 liv-ing room sets, 17 bedroom sets and nine dinettes, but they have a large variety of others available through their catalog or online.

The same goes for appliances like washers

and dryers, refrigerators and ovens from Maytag, Whirlpool, LG and others brands. Badcock even car-ries flatscreen TVs, gam-ing systems, laptops and surround sound systems to create a perfect entertain-ment center.

For the outdoors, the store has chainsaws, lawn-mowers, weed eaters, and just recently got in a ship-ment of patio furniture for the spring and summer seasons.

“We haven’t carried patio furniture in about four years, and we always had people ask about it,”

Davis said. “We are glad to offer it again, and we hope people will come take advantage of it.”

Davis said they try to listen to and meet cus-tomer needs without being pushy.

“Everything we do, we try to be as friendly as we can,” he said. “We don’t clog our customers with pushy salespeople. We talk to them, find out what they want and if they want us to help show them, we do, but if not, we step back. We try not to be pushy and really let them decide.”

The store is open Monday-Friday from 10 a.m.-8 p.m.; Saturday from 10 a.m.-7 p.m.; and Sunday from 12 p.m.-5 p.m.

Badcock, which has been in business for 109 years total and about 12 years in Sylacauga, is also opening another location in Pell City this spring.

For more informa-tion, contact Badcock in Sylacauga at 256-249-8412.

Contact Emily Adams at [email protected].

Badcock Furniture offers in-store financing


Badcock Furniture store manager Greg Davis says the store has anything and everything you would need for your home, including for the out-doors.



Hubbard’s Pharmacy is a hometown pharmacy ready to help customers determine what is and isn’t covered by Medicare Part B, evaluate medica-tion interaction, and offer friendly customer service.

Sylacauga native Leigh Ann Armstrong has been a pharmacist since 1999 and is the owner of Hubbard’s

Pharmacy, located in the Piggly Wiggly grocery store in the Fort Williams Shopping Square on U.S. 280.

Armstrong said what sets Hubbard’s apart is customer service.

“We try to know our customers; we are friends,” Hubbard said. “We are like family.”

Rachael Grier is a nationally certified phar-

See Hubbard’s, Page 7

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Marcos and Adriana Ruiz are a long way from California and they say they are getting used to the slower pace of life they found when they moved to Sylacauga.

Marcos Ruiz said they moved to Sylacauga to open a taco shop and Las Palmas is now entering its fourth month of operation in Childersburg.

Las Palmas special-izes in a specially prepared taco. Unlike tacos many are acquainted with, Ruiz said their taco is deep fried with the meat rather than a pre-prepared taco shell.

“It has a different taste, a different flavor,” he said.

Ruiz said another spe-cialty is the “California Burrito,” which includes potatoes, Pico de Gallo (salsa), cheese and carne asada (grilled beef ). He highly recommends their quesadilla with pollo asado (grilled chicken), and their beef or chicken Chimichanga.

All are served with gen-erous portions.

“We like to eat,” Adriana Ruiz said, “and we want our customers to feel fed.”

Las Palmas also serves breakfast egg burritos and breakfast plates that feature huevos rancheros (two eggs over easy on tortillas with beans and salsa) and a horizo plate, pork sausage with dried chili pepper.

Patrons may call in their orders and have them ready for pickup.

“Many in the area on half-hour lunch breaks have found it convenient to call in an order and come by to pick it up,” Ruiz said. “It saves them time by having the order ready.”

Daily specials are avail-able, as are combination plates, extras, and side orders.

Las Palmas also pro-vides catering service and recently catered a meal for a group at Childersburg High School.

Ruiz said his family moved from California to Sylacauga last September with the intention of opening a taco shop. The way he prepares the taco is unique to the area, as are some of the other spe-cialties.

Both sides of the fam-ily have a background in cooking, Ruiz said. All of his mother’s side of the family in Michoacan, Mexico, is involved in a catering service.

“The whole family believes in cooking with-out taking shortcuts, using fresh vegetables and grind-ing their own spices,” Ruiz said.

Ruiz said his wife’s side of the family cooks a little different but also believes in fresh vegetables, and both families are commit-ted to cooking “the right

Mark Ledbetter/The Daily Home

Owners/operators Adriana and Marcos Ruiz share cooking duties at Las Palmas in Childersburg. They use a family tradi-tion style of cooking.

Mark Ledbetter/The Daily Home

Las Palmas patrons can enjoy the festive atmosphere while dining in or calling ahead for orders, including breakfast burritos. Catering is also available.

Las Palmas specializes in unique tacos

way.”Ruiz said the shred-

ded chicken and beef are boiled on low temperature, allowing spices to mix with juices and absorbed by the meat.

“We don’t believe in fast cooking, blasting with heat, but cooking at low temperatures to get the spice taste.” Ruiz said.

The family doesn’t believe in taking shortcuts, using fresh vegetables and grinding their own spices, he said.

The couple admits there was a culture shock mov-ing from a faster paced California to the slower paced South.

One change he observed was Wednesday night Bible study. “People take it very serious,” Ruiz said, “and on Saturdays everything stops.”

Adriana Ruiz said she enjoys the seasonal chang-es, something she did not enjoy in California.

“And the people,” she said.

Ruiz coaches soccer with the Sylacauga Recreation League and said he enjoys meeting with parents.

“We have been received with open arms and it has been a pretty good experi-ence,” he said.

The couple have two children who help when they can. Son, Misael, 13, is a student at Nichols Lawson Middle School, and daughter Isabel, 10, is enrolled at Pinecrest Elementary School.

“I can’t believe the sup-port and encouragement we have received from people I’ve met so far,” Ruiz said.

Las Palmas is located at 32459 U.S. 280 in Childersburg and is open

Monday-Thursday, 7 a.m.-7 p.m. and Friday-Saturday, 7 a.m.-8 p.m.

For call-in orders or catering, call 256-346-

3061.

Contact Mark Ledbetter at [email protected].

‘We have been received with open arms and it has been a pretty

good experience.’— Marcos Ruiz, owner of Las Palmas

Hubbard’soffers friendlycustomer service

THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 17, 2013 — 7sylacauga commerce

macy technician and has worked as a pharmacy tech since 1996. She said she started when she was 16, and even though she took classes at Central Alabama Community College, she said she enjoys being a tech and has “stuck with it.”

Grier said she has always enjoyed meeting people and is friendly to everyone.

“We all know I love to talk,” she said. “I’m a people person.”

“We treat everyone the same, and help people we have known for years,” Grier said.

Armstrong said phar-macies have changed since she started and technol-ogy has seen a significant change.

Prescriptions used to be given to the patient, who brought it to the phar-macy. They were often indecipherable. Now, doc-tors’ signatures are being replaced by eprescriptions, or “escripts.”

E-prescribing allows a physician, nurse practitio-ner or physician’s assistant to electronically transmit a new prescription or renewal to a pharmacy.

Using computers, the Internet and special-ized software, escripts are designed to send error-free, accurate and under-standable prescriptions electronically from a health care provider to the pharmacy.

Armstrong said the escripts can be transmit-ted in two forms and both include the physi-cian’s electronic signature. Doctors transmit the pre-scriptions by Internet or fax.

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Hubbard’sFrom Page 6

Armstrong noted is the increase in medication therapy management, a service that considers the patient’s medical needs and goals and evaluates the patient’s prescription and nonprescription med-ication.

The patient’s medica-tions are recorded and any medicine-related issues are identified. Pharmacists collaborate with other health care professionals to resolve any problems, and assist in developing a self-management plan of

action necessary to achieve the patient’s goals.

Helping patients with Medicare Part B issues is also a special service Hubbard’s offers. The pharmacy specializes in Nebulizers, including themed nebulizers for chil-dren to lessen their fear of using the apparatus. They also offer canes, walkers and diabetic supplies.

In an age of technologi-cal advantages, Armstrong describes a recent increase in one service as “going

back to the old days.”She said at times doc-

tors can’t find suitable options for their patients’ needs and prescribe a “compound.” She defines “compounding” as “mak-ing medications not avail-able otherwise,” often in the form of creams, cap-sules or suppositories.

Hubbard’s is inside the Piggly Wiggly and Armstrong describes the location as “our best option.”

“Working inside Piggly Wiggly provides us with

security,” she said. “We see more people and friends, and at times help in the grocery store.”

“The arrangement has worked good for us and has been easier for cus-tomers,” Piggly Wiggly owner Vince Culotta said, “They have brought cus-tomers for us and we have brought customers for them.

“I’ve watched them a while and customers love them, and seem to trust them. They know every-

one by name and provide good service,” Culotta said.

Armstrong has added personnel in recent months. Now working with Armstrong and Grier is new tech Emily Johns.

Hubbard’s is open Monday-Friday from 8 a.m. to 6 p.m., Saturdays from 8 a.m. to noon. They are closed on Sundays.

Contact Mark Ledbetter at [email protected]


Hubbard’s Pharmacy, located inside the Piggly Wiggly Grocery Store, in the Fort Williams Shopping Square on U.S. 280.


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“Today’s Hot New Looks & Tomorrow’s New Trends”

121 North Broadway Ave.Downtown Sylacauga

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By JUNE WINTERSHome staff writer

When you pull up to the drive-in window at Sylacauga’s Dairy Queen and order a “shake,” his-tory is repeating itself.

The Dairy Queen opened for business in 1950 on the corner of Ft. Williams St. and Western Avenue, the same loca-tion it is at today. It was the first “eating establish-ment” on Ft. Williams and was owned by Roy Wilson.

By 1960, the Dairy

Queen was THE place to go, and on weekends, there were always a lot of teenagers “circling” the building with their dates, all busy “seeing and being seen.”

Music poured from the little building and you could choose your favorite song to listen to by simply dropping a nickel in the juke box.

Hamburgers, French fries and milk shakes, along with tall, cold Cokes and hot dogs were the popular items offered on the menu, and who could

resist a famous Banana Split even back in those days?

Today, the Dairy Queen is owned by Peter Shah, who purchased it in 2007, and although some things have changed, the quality of the food has remained top notch through the years.

In August 2010, Shah decided to renovate the building. He put new tiles on the walls, new furni-ture was installed and an outdoor dining area was added to the front of the building. A 50-inch screen

television was added to the décor.

The menu was updated to include chicken quesa-dilla, and popular Orange Julius was added.

Old favorites are still on the menu and you can enjoy a variety of burgers, fries, chili dogs, chicken, steak and shrimp baskets, just to mention a few of their popular items.

Shah said an “iron-grilled” sandwich on Panini bread has become a popular item, along with a variety of sundaes and

ice cream cones.Another feature of

the interior of the Dairy Queen is a collection of old photographs taken in the 1960s and ‘70s of some of the customers. These are displayed on the walls.

“The pictures are espe-cially fun for those who came here back then to come in and see,” Shah said.

As always, the Dairy Queen offers dine-in, take out, and drive-thru ser-vice.

Hours for service are

10 a.m.-10 p.m. Mondays through Thursdays and Sundays.

Fridays and Saturdays the Dairy Queen is open from 10 a.m.-11 p.m.

The Dairy Queen still offers its ice cream cakes. Prices for these cakes range from $19.99 to 30.99. They also feature individual ice cream cup-cakes. To place an order, call 256-245-2188. If you text the Dairy Queen at 411247, you will be given a free small Smoothie or Orange Julius.

Dairy Queen is still THE place to go


The Dairy Queen in Sylacauga opened for business in 1950. It is now owned by Peter Shah, who purchased it in 2007. The building was renovated in 2010.

Documents

2013: Sylacauga Commerce