2013 VRN Fall Outlet leasiNg aNd MaRketiNg CONVeNtiON

ICSCh

Networking Reception… Educational Sessions… Roundtable Discussions... Outlet Retail Chain Awards... Outlet Hall of Fame Induction… and of course… 2 Days of Deal Making!

October 7-8, 2013Sheraton Meadowlands Hotel & Convention CenterEast Rutherford, NJ

See inside for more details

2013 vrn fall outlet leasing and marketing conventionOctober 7-8, 2013 l SHERATON MEADOWLANDS HOTEL & CONVENTION CENTER l EAST RUTHERFORD, NJ

MONDAY, OCTOber 77:00 am – 6:00 pm REGISTRATION

7:30 am – 8:30 am CONTINENTAL BREAKFAST

8:30 am – 8:45 am WELCOME & OPENING REMARKS Jamie Bourbeau, 2013 Convention Program Committee Co-Chair Vice President, Real Estate/Director of Leasing, AWE Talisman Barry S. Sturm, 2013 Convention Program Committee Co-Chair Director of Real Estate – Factory Stores, Guess, Inc. Robin L. Klein, CSM, 2013 Convention Program Committee Co-Chair President, Fashion Retail Group, Inc.

8:45 am - 9:15 am STATE OF OUTLET RETAILING Michael P. Kercheval President and Chief Executive Officer International Council of Shopping Centers

9:15 am – 10:00 am GENERAL SESSION By the Numbers: Outlet Industry Data Overview From the Fed “Beige Book” report, to retailer site selection criteria, to the latest consumer shopping patterns and sales trends, this session looks at and inteprets the data in a usable, actionable way for outlet owners, operators and retailers. An update on recent consumer shopping trends will be presented.

Moderator

David K. Ober, General Partner and Vice President, Leasing, PA Outlet Management

Panelists

David Lobaugh, President, August Partners Richard Tunstall, President, Terremark Partners/Market Analysis and Research

10:15 am – 11:00 am GENERAL SESSION Technology and Outlet Retailing: A Review of How Technology and Database Information are Shaping Our Consumers’ Choices Join industry leaders and learn about how contemporary database and data innovation is being used by outlet retailers and technology companies. Case studies that are relevant for both retailers and developers, and innovative applications and best practices will be shared.

Moderator

Karen E. Fluharty, Partner, Strategy + Style Marketing Group

Panelists

Amber Cacali, Vice President, Marketing, Saks Fifth Avenue Off 5th John Dee, Chief Executive Officer, Placewise Media

Jamie Bourbeau Barry S. Sturm

Robin L. Klein

Program at a Glance

Continued on next page

11:15 am – 11:45 am GUEST SPEAKER Scott Stratten, named by Forbes as a Top 5 social media influencer, is an expert in viral, social and authentic marketing, which he calls Un-Marketing, with 146,000 following his Twitter rants. He is the author of Un-Marketing: Stop Marketing. Start Engaging.

11:45 am – 12:30 pm RETAILER RUNWAY As of June 24, the following companies will be presenting at the Retailer Runway: Carter’s Inc. Godiva Chocolatier, Inc. Kenneth Cole Productions Perfumania, Inc. Samsonite Company Stores, LLC

12:30 pm – 1:15 pm EIGHT NETWORKING ROUNDTABLE CLINICS

Relevance of Trade Sensitivity David Lawner, President, Nautica Retail USA

Outlet Marketing Special Industry Group (SIG) Lisa Quier-Wagner, Partner, EWB Development, LLC

Hottest Issues – A Retailers Perspective Leader to be announced

Hottest Issues – A Developer’s Perspective Douglass Karp, EVP, New England Development

Designing The Right Layout for a Center Brenda S. Benter, SCLS, Senior Leasing Executive, Craig Realty Group

Outlet Centers as an Investment, Analyst’s Perspective David T. Wojciechowski, CPM, CCIM, Managing Director, Capital Markets, Jones Lang LaSalle

Site Selection/ Trade Area Analysis Marc S. Gurstel, Manager, Real Estate, AM Retail Group, Inc.

REDEVELOPMENT ISSUES Jerry M. Teitelbaum, SCLS, Vice President of Leasing, Taubman Centers

12:30 pm BOxED LUNCH

1:00 pm – 6:00 pm DEAL MAKING

5:15 pm – 6:30 pm NETWORKING RECEPTION

TUeSDAY, OCTOber 87:00 am – 8:30 am DOC&R MEETING (by invitation only)

7:30 am – 5:00 pm REGISTRATION

7:30 am – 8:30 am CONTINENTAL BREAKFAST

8:30 am – 12:00 noon DEAL MAKING

12:00 pm – 1:30 pm SEATED LUNCHEON/PRESENTATION OF THE OUTLET RETAIL CHAIN AWARDS AND THE OUTLET HALL OF FAME INDUCTION

1:30 am – 5:00 pm DEAL MAKING

5:00 pm PROGRAM ADJOURNS

Visit ICSC’s web site at www.icsc.org/2013fvr for more details as they are announced

Important Tip: Make appointments in advance with your most significant business partners during deal making hours to enhance your success at the meeting.

Scott Stratten

Program at a GlanceContinued

Spotlight on excellence

In 2013 the outlet industry will once again recognize the top outlet retailers, those chains that set the standards for excellence in this business.

Presentation of the 10th Annual Outlet Retail Chain Awards

Increase Your VisibilityDeliver your important message before, during and after the 2013 VRN Fall Outlet Leasing and Marketing Convention! Advertise in Value Retail News and the VRN Fall Convention Program Guide.

AdvertiseAdvertise with a ½ page or larger in three (3) consecutive issues of Value Retail News (including the September convention issue) and receive a free ¼ page ad in the Fall Con-vention Program Guide. Find out how to qualify for preferred advertiser discounts in the Program Guide.

2013 Closing DatesAugust June 3, 2013September July 2, 2013October August 2, 2013

November September 6, 2013Fall Program Guide August 16, 2013

Contact Sally Stephenson for details on advertising and sponsorships at +1 847 835 1617 or email sstephenson@icsc.org

SponsorshipsBenefits include.... company logo to appear in the Program Guide. Signage at the Convention. PowerPoint slide of company logo. Sponsor ribbons ….. and much more!Choose from three levels of sponsorships and receive your benefits.

Gold sponsor $1,500 Silver sponsor $1,000 Bronze sponsor $500

See pages 6 & 7 for registration and exhibit space forms

North American Partner

Gold Sponsors

bronze SponsorSee pages 6 & 7 for registration and exhibit space forms

Silver Sponsor

Horizon Group Properties

ThANk YOU TO OUr SPONSOrS

registration form

How to register: Fax: 732-694-1800 (Credit card registrations only) Online: www.icsc.org/2013fvr (Credit card registrations only) Mail: VRN/ICSC Attention: Registration Department PO Box 26958 New York, NY 10087-6958

Registration fee: Member* Nonmember

Advance: $315 $415On-Site: $405 $485

Retailers Attend for Free*To qua l i f y for the member fee, each reg is t rant must be an ICSC member or affiliate member. To become an ICSC member, call ICSC Member Services at 646-728-3800

2013FVR-A

registration Information: (Please print and complete an individual registration form for each attendee.)

retailers Attend for free - Contact karen knobeloch 727-781-7557, ext 2 , email: kknobeloch@icsc.org

Company

name

address

Please check here if any of the above information has recently changed.

e-mail iCsC membership number

Telephone Fax

Zip/posTal CodeCiTy sTaTe/provinCe CounTry

Deadlines: To be listed in the Meeting Attendees List, your reg-istration must be received by August 30, 2013. To qualify for the advance registration fee, your registration must be received by 12:00 noon EST September 23, 2013.

Cancellations: All cancellations are subject to a $25 cancellation fee. No refunds will be given for cancellations received after September 23, 2013. All requests for refunds must be received by ICSC in writing.

Special needs: Anyone desiring an auxiliary aid for this meeting should notify Ester Vivona at 646-728-3647 no later than September 16, 2013.

Hotel reservations: A block of rooms has been reserved at the Sheraton Meadowlands Hotel & Conference Center, 2 Meadowlands Plaza, East Ruther-ford, NJ 07073. $145 Single/Double Occupancy, cut-off date September 12, 2013. Be sure to book your hotel early!

To make your reservation, we invite you to visit www.icsc.org/2013fvr To the right of the page, you will see the banner “Book Hotel Now.” There you will find the description of the hotel and the electronic form, which features live inventory within the group block. Additionally, you will receive an immediate email confirmation of the reservation to the email address you provide on your form. Although we do require our reservations in writing, we’re happy to answer your questions during our office hours of Monday to Friday 8:00 am – 5:30 pm EST toll free at 1-888-ICSCTVL (427-2885) ext. 412. For more information, log onto www.icsc.org/2013fvr

I authorize ICSC (VRN) to send me announcements regarding its programs and services that may be of interest to me or my colleagues. The notices can be in a postal mail, fax, e-mail, phone or other delivery mechanism.

Check or money order made payable to ICSC enclosed for $

MasterCard Visa AMEX Discover $

name (as iT appears on Card) signaTure

CrediT Card # (inClude all digiTs) expiraTion daTe (monTh/year)

Payment:

2013 VRN FALL OUTLET LEASING AND MARKETING CONVENTIONOctober 7-8, 2013 l Sheraton Meadowlands Hotel & Convention Center l East Rutherford, NJ

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exhibit Space Application

exhibitor Information: (Please print)

exhibitor Payment and Processing

Application for exhibit space at the 2013 VRN Fall Outlet Retail Convention indicates the applicant’s willingness to abide by all exhibit terms and conditions, general regulations, and rules and regulations to be sent under separate cover at a later date. Exhibitor accepts as part of this agreement, and agrees to comply with, the rules governing the deal making set forth and any additions or amendments to these rules as may be included in the official Exhibitor Service Kit to be forwarded to each Exhibitor at a later date.

address

I’ll require use of a pipe and drape display. I’ll be using my own display.

e-mail iCsC membership number

Telephone Fax

Zip/posTal CodeCiTy sTaTe/provinCe COuNTRY

Total number of Booths requested $ Total Cost for Booth(s) $ Total Check Amount $

Important: All exhibitors must register. Please complete attached registration form.

Company (as iT should appear in program/signage)

ConTaCT

No refunds will be issued for voluntary booth cancellations.

For further assistance please call Sally Stephenson, ICSC, +1 847 835 1617, FAx +1 847 835 5196, sstephenson@icsc.org or Ester Vivona, ICSC, +1 646 728 3647, FAx +1 732 694 1747, evivona@icsc.org

2013FVRN

Check or money order made payable to ICSC enclosed for $

MasterCard Visa AMEX Discover $

name (as iT appears on Card) signaTure

CrediT Card # (inClude all digiTs) expiraTion daTe (monTh/year)

Payment:

2013 VRN FALL OUTLET LEASING AND MARKETING CONVENTIONOctober 7-8, 2013 l Sheraton Meadowlands Hotel & Convention Center l East Rutherford, NJ

The fee does not include meeting registration.In order to provide a high quality event and at the same time control exhibitor costs, the following design criteria have been established:

l Each booth will be defined by 8’ high back and side drape.l Companies with pre-existing displays are invited to use their exhibit provided that the height of the exhibit does not exceed 12’ at the lease line with a depth of 2’ into the booth and 8’ within the interior perimeter walls.l No hanging signs, banners or drop ceilings are permitted.

The fees shown below are for a 10’ x 10’ booth, and include carpet, pipe and drape and a company ID sign. They do not include meeting, registration, furnishings, electrical or other booth services.

Member Non-MemberFirst Call Early Bird Rate -- Must be received no later than July 8, 2013 $395.00 $445.00After July 8, 2013 $425.00 $475.00An exhibitor’s kit will be sent to you under separate cover upon receipt of your exhibit form.

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